30+ Important YouTube Statistics That You Must Know in 2024

30+ Important YouTube Statistics That You Must Know in 2024

Presenting you the key YouTube statistics for 2024. Highlighting its massive user base, demographic insights, engagement trends, and how the platform significantly impact business and advertising strategies.

Table of Contents

Sometimes words are not enough, and you need videos. And every search for videos starts and ends on YouTube. YouTube Statistics reveal the incredible impact of this powerful video-sharing platform.

With over 2.7 billion monthly active users, YouTube has become a massive force in the world of digital marketing. From viral videos to educational content, there is something for everyone on this platform.

And marketers can’t afford to miss that opportunity.

But to really leverage the power of YouTube, every marketing agency needs to analyze recent YouTube statistics to make decisions coherent with the platform’s growing trends.

Here, we have curated the latest YouTube statistics to help social media marketers make informed decisions about their 2024 YouTube strategy.

Let’s go!

YouTube Demographics Stats

With more than 2.49 billion active users, YouTube stands as the second most-used social platform, just behind Facebook, in the world.

Youtube has also managed to get the eye of every age group. Did you know that 96% of Gen Z and 87% of Millennials users in the United States have a YouTube account? It is safe to say that Youtube will continue to be one of the favorite social platforms for a long time.

Here are a few more YouTube Statistics to understand the region that drives the most viewership, the age group contributing the most, and the language choices available on YouTube.

Youtube Statistics
  1. As of the third quarter of 2022, YouTube has over 2.7 billion monthly active users.
  2. 54.4% of YouTube users are men, and 45.6% are female.
  3. 12% of YouTube’s global audience aged 25-34 years old is male, and 9% is female.
  4. 9% of the total audience was 35-44-year-old male users and 7.9% were female users of the same age.
  5. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of Millennials are registered on the video platform.
  6. YouTube is the world’s second-most visited website, with over 113 billion monthly visits.
  7. There are localized versions of YouTube in 104 countries worldwide across 80 languages.
  8. As of April 2022, India has the most prominent YouTube audience of 462 million, followed by the US with 239 million and Brazil with 144 million viewers.
number of youtube users in millions

YouTube Usage Stats

YouTube is still the hottest place to binge-watch videos.

The platform is a goldmine for marketers, with billions of people tuning in daily – especially Gen Z, who rely on YouTube for a good time and to boost their mood. And with a constant flow of fresh content, there’s always an opportunity to catch their eye.

Moreover, people are always on their phones these days, and a massive chunk of YouTube consumption happens on mobile. So, optimize your videos for mobile, and the traffic will follow your content crumbs.

While speaking about the traffic, you can’t ignore the US market – with so much traffic coming from there, it’s definitely worth considering as part of your strategy.

Take a look at the below statistics to understand the user behavior of the platform better.

  1. On average, people watch over a billion hours of video and generate billions of views on YouTube daily.
  2. For Gen Z, YouTube is the top relaxation and mood improvement platform.
  3. Over 500 hours of new content are uploaded to YouTube every minute.
  4. In November 2022, YouTube had approximately 98 billion visits from mobile users and 8 billion from desktop users.
  5. 70% of YouTube watch time comes from mobile devices.
  6. 16.4% of YouTube traffic originates from the United States.

YouTube Engagement Stats

The latest engagement statistics suggest that people avidly watch YouTube videos, so much that video watch time has grown by 270%. Do you think your video content has the potential to catch people’s attention?

It all lies in creating content that connects. The platform has seen double-digit growth in watch time for content that aligns with users’ interests. So, focus on identifying and creating content that resonates most with your target audience.

Embracing tutorials, how-to videos, and live video streaming can provide a unique and engaging way to connect with the audience.


Look at the below recent Youtube engagement statistics to find out.

  1. In the past 12 months, video watch time has grown by 270%.
  2. YouTube shorts now have 70 billion daily views.
  3. Double-digit growth is seen in watch time for content that aligns with users’ interests.
  4. 33% of internet users reported watching a “tutorial” or “how-to video.”
  5. 30% of internet users have watched at least one live video stream weekly.
  6. Over 1,000 years of watch time has been recorded for “shopping spree” videos in the past two years.
  7. Watch time for “wildlife videos” increased by 40% last year.

YouTube Business Stats

There’s no doubt that with such a large and engaged audience, YouTube presents a massive opportunity for businesses to market their products and services.

But is that audience receptive to business content? You’d be glad to know that 84% of viewers have made a purchase from a brand after seeing it on the platform.

Moreover, shopping-related videos have become increasingly popular on the platform, with a growing number of watch times on “shopping spree” videos and a significant increase in the watch time of shopping videos with the word “sale” in the title.

Understand the business dynamic of YouTube better with the below Statistics.

  1. Nielsen reports that in 2022, YouTube accounted for 8.7% of total TV usage, surpassing other streaming platforms such as Netflix, Hulu, and Prime Video.
  2. 40% of shoppers have reported purchasing products that they discovered on YouTube.
  3. 70% of viewers have made a purchase from a brand after seeing it on the platform.
  4. Over 70% of viewers say that YouTube makes them more aware of new brands.
  5. Compared to other platforms, YouTube is used by viewers 4x more frequently to research brands, goods, and services.
  6. The watch time of shopping videos with the word “sale” in the title has increased by 400% in the past year.
  7. Most YouTube channels earn $6 per 1000 video views.

YouTube Ads Stats

Despite the 8% decrease in YouTube’s advertising revenue in Q4 2022, the platform still has the potential to reach a massive 2.56 billion users globally.

This presents a tremendous opportunity for businesses to reach a vast audience and drive their marketing efforts forward.

The platform becomes more important if your target audience is younger. YouTube is dominated by males aged 25 to 34. If your target audience falls within this age group, then there’s no better platform to advertise on.

Understand the YouTube advertising statistics better with the insights given below.

  1. In the fourth quarter of 2022, YouTube’s worldwide advertising revenue amounted to $7.96 billion, which is an 8% decrease from the previous year.
  2. In Q4 2023, YouTube’s worldwide advertising revenues were 9.2 billion U.S. dollars.
  3. YouTube ads have the potential to reach 2.56 billion users globally.
  4. The biggest demographic on YouTube is Millennials aged 28-43, accounting for 25.5% of the platform’s user base.
  5. India has the largest advertising audience on YouTube, estimated at 462 million.


Despite the past few challenging years for revenue growth, YouTube returned with a bang of 9.2 billion dollars in revenue in Q4 2023. YouTube remains a dominant force in the online video space and a valuable platform for content creators and advertisers.

We all know Video as a medium always attracts more eyes than any other form of content. With more and more people turning to YouTube for entertainment, information, and baby sleep tunes, it’s safe to say that Youtbe will continue to soar.

As we move forward into 2024, it is crucial for businesses and individuals alike to stay up-to-date on the latest YouTube statistics and trends to optimize their presence and reach on the platform.

We hope these YouTube stats have added value to your understanding of YouTube and its potential for assisting brands and businesses in scaling their growth.

If you are looking to understand more social media statistics, refer to the below list:

Frequently Asked Questions

Are similar statistics available for other social media platforms?

It’s important to be equipped with statistics to make data-backed decisions and create impactful marketing campaigns. There are social media statistics for other social media platforms like Facebook, Twitter, LinkedIn, Snapchat, TikTok, Pinterest, and Instagram.

Do all YouTube channels earn money through YouTube?

Channels must meet some eligibility requirements of the YouTube Partner Program before they can apply for monetization. They must have 1,000+ subscribers and have more than 4,000 valid public watch hours in the last 12 months.

How much revenue does YouTube generate?

YouTube generates revenues primarily from advertising. In Q4 2023, YouTube generated $9.2 billion in revenue, a 15.5% increase from Q4 2022.

Which is the most subscribed YouTube channel?

The YouTube channel of T-Series, a music entertainment company, has 259 million subscribers, according to data provided by Statista. It is the highest subscribed channel, followed by American YouTube personality MrBeast, which has 239 million subscribers.

Can all channels upload long-duration videos?

YouTube allows only verified channels to upload long-duration videos. Other channels cannot upload videos longer than 15 minutes length.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya

  • linkedin
  • Twitter
  • Facebook

Manage social media effortlessly.

  • Trial Begins Immediately
  • No CC Required
  • Change Plans Anytime
  • Cancel Anytime

Start Your 14-Day Free Trial