60+ X (Twitter) Statistics to Skyrocket Your Branding in 2024

Recovering from the turbulence, as of March 2024, Twitter, now X, has managed to sustain a family of 250 million daily active users. At the same time, it has garnered 500 million active users monthly.

As of January 2024, while the U.S. still dominates the Twitter population charts with 105.42 million users, Japan and India are also amplifying their growth on the platform quickly, with 73 and 26 million users, respectively. Check out more Twitter statistics on demographics from here.

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1. Twitter has 500 million monthly active users.
2. The U.S. leads in terms of population with 105.42 million users, followed by Japan and India with 73.4 and 26 million users, respectively.
3. Twitter has a 60.9% male audience and a 39.1% female audience.
4. Most of Twitter’s audience (38.5%) is between the 25 to 34 age group. People aged between 13 to 17 years make up just 6.6% of Twitter user base.
5. 25.47% of Twitter’s traffic comes from the United States.
6. Twitter is the 13th most popular social media in the world in terms of users.
7. 7.1 billion people visited Twitter.com this year.
8. 43% of American males have a favorable or somewhat favorable opinion of X, and 35% of American women have a favorable opinion of X.
9. About 12% of Americans earning below $30,000 annually use Twitter.
10. Of all the Americans making more than $100,000 a year, 29% of them use X.

Twitter is one of the most fast-paced networks where so many things are happening.

The constant stream of tweets on almost every topic makes it a go-to place for adults to stay up-to-date on trending scoops.

One-fifth of Twitter users below the age of 30 visit the platform frequently to update themselves on their favorite topics.

It seems that Americans like to get their news from social media sources. A smaller share, 14%, gets their news on X. Roughly half of the users of X (53%) throng the site to get news there.

Here are some more Twitter statistics showcasing the mammoth usage metrics!

1. On average, users spend 30.9 minutes a day on Twitter. This means 3.6 hours a week and higher than 15 hours per month.
2. One-fifth of Twitter users below the age of 30 visits the platform frequently to update themselves on their favorite topics.
3. Despite the drop, X still attracts about 55 million users aged 12 and above.
4. 25% of users use the app every week, while 71% visit at least weekly.
5. 55% of Twitter users access the platform regularly to get news.
6. 53% of X (Twitter) users in the U.S. use the platform to get news.
7. 57% of U.S. citizens who catches news on Twitter believe the platform has increased their understanding of current events.
8. Immersive videos on X are attracting more than 100 million daily active users.
9. With a staggering 95.4 million, the United States has the highest number of Twitter users.
10. 30% of Twitter users said that the platform has made them politically aware.
11. 82% of Twitter users access the platform for entertainment purposes.
12. 6000 tweets are sent in one second.
13. 80% of active users access Twitter via smartphones.
14. Users spend 8 billion active minutes on X per day. Thats an amazing 10% increase from 2023.

Twitter is great for creating engagement sprees in seconds. You just need to be insanely creative and good with words to get your message across. Unlike other platforms, Twitter is more of a wordplay.

Couple it with hashtags, and you are guaranteed better reach. Using just 1-2 hashtags can actually improve your engagement by 21%.

You can also put out GIFs and videos to add context to your content further. Look at some amazing Twitter statistics that can help you devise out-of-the-box strategies.

1. People Tweet about soccer more than any other sport on Twitter.
2. Twitter Ranks as the 13th Most Popular Social Network.
3. 82 out of every 100 content marketers operating in the business-to-business sector actively leverage Twitter.
4. The average number of hashtags used each day on Twitter is 125 million.
5. Using 1-2 hashtags can get you 21% more engagement.
6. Tweets with more than 2 hashtags might have 17% lesser engagement.
7. Hashtagged tweets have a 55% more chance of being retweeted.
8. A user on Twitter has an average of 707 followers.
9. By 2022, 391 million people on Twitter (now X) had no followers at all.
10. The top 10% of tweeters contribute 92% of tweets in the U.S.
11. Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
12. “Face with Tears of Joy” is used 14.5 billion times, making it the most-used emoji on Twitter.
13. Tweets with a GIF gain 55% more engagement than those without.
14. People watch 2 billion videos on Twitter daily.
15. Tweets with hashtags have witnessed engagement by 100% for individuals and 50% for brands, as per the latest hashtag stats.
16. Twitter has shown a 35% year-over-year increase in global ad engagement.

Due to recent events, the future of businesses on Twitter looks a little hazy, but rest assured, it’s not totally doomed.

As a matter of fact, users love to interact with brands and businesses on Twitter. 16% of internet users aged 16-64 use Twitter for brand research.

Businesses have been playing it safe on Twitter with regular tweets. Most of the brands cater to their followers on this platform. Companies have even admitted that using the network to address users’ concerns has fetched them a 19% lift in customer satisfaction.

Twitter is a go-to place for users to rant and rave or seek support from businesses. You can even create another Twitter account just to solve customer inquiries and problems.

Besides these, brands have also found Twitter fit for sales. 40% of users have admitted they have purchased something they saw on Twitter! Here are a few more stats that favor using X for business.

1. 66% of brands are there on X.
2. Twitter’s brand value took a hit in 2023. It fell 8 positions in the Brand Finance Media 50 ranking due to a 32% downfall, which brought its value to USD3.9 billion.
3. 16% of internet users aged 16-64 use Twitter for brand research.
4. According to Twitter, “a 10% increase in Twitter Spaces discussion rooms has resulted in a 3% increase in sales volume.”
5. 77% of Twitter users feel more positive about brands that are community and society focused.
6. 82% of B2B marketers use Twitter as a digital marketing tool.
7. 54% of Twitter’s audience is more likely to purchase new products.
8. Twitter has 41.5 million monetizable daily active users in the United States.
9. Twitter generated $3.4 Billion in revenue in 2023, which was 22% less than in 2022.
10. Twitter has a market cap of $41.09 billion as of April 2024.
11. 40% of Twitter users purchase a product after coming across it on the platform.
12. 85% of SMB users on Twitter say providing customer service is important.
13. 53% of Twitter users will likely be the first purchasers of new products.
14. Companies using Twitter for customer service see a 19% lift in customer satisfaction.
15. 50% of consumers use Twitter, while 36% follow brands on Twitter.
16. 40% of the users admitted purchasing something they saw on Twitter.
17. 92% of companies tweet more than once a day.
18. 93% of brand followers on Twitter plan to buy from them.
19. 69% of brand followers on Twitter have already purchased from them.
20. With a 12.5% yearly growth rate and users spending an average of 30.9 minutes daily, the X platform’s influence is expanding rapidly.

The Q4 of 2022 was a nightmare for Twitter advertising revenue. According to Platformer, “In 2022, Twitter’s ad revenue in the EMEA region decreased by 15%, and the company saw a 49% decline in advertising bookings for November.”

However, Twitter is winning back the trust of its advertisers by promising new ad placement controls, in-house content moderation, and advertising incentives.

All that seems to be working if we look at the tweet below.

If we look past the current situation, Twitter qualifies as a good advertising platform for businesses of all sizes.

When running ads on Twitter, you need to be a bit cautious. Avoid using hashtags unless it’s a hashtag campaign, as ads with no hashtag receive 23% more engagement.

Look at some of the crucial Twitter stats to make sure you nail the ad specifics.

1. X now has 528.3 million global Monetizable monthly Active users mMAU.
2. Twitter’s cost-per-mile (CPM) is the lowest of all the major platforms.
3. X (earlier Twitter) advertising revenue was expected to fall to $2.98 billion in 2023.
4. Twitter ads reach 5.8% of the world population over the age of 13.
5. Twitter’s First View feature increases video viewing time by 1.4x.
6. Ads on Twitter saw a 22% increase in engagement in 2023.
7. Average Twitter Ads ROI is 40% higher than other Channels.
8. The Cost-per-engagement (CPE) on video adverts is now 50% lower.
9. Twitter has a potential ad reach of 544.5 million.
10. In 2022, Twitter’s ad revenue in the EMEA region decreased by 15%, and the company saw a 49% decline in advertising bookings for November.
11. Ads with no hashtag received 23% more engagement.
12. 74.3% of the ad audience on Twitter is male, which is significantly higher than that of females.
13. The highest reach ranking of Twitter ads is witnessed in the U.S., followed by Japan.
14. The majority of ad audiences on Twitter are males from the age group of 25-34 and females from the 18-24 age group.
15. Advertisers saw a rise of 89% in video completion rates.
16. 32.4% of Twitter’s ad spend is contributed by the media industry and 19.8% from retail.
17. Around 164 million ads are shown on Twitter daily.