75+ LinkedIn Statistics to Capture More Leads in 2022

Picture of Sweta Panigrahi

by Sweta Panigrahi

LinkedIn is the new top choice for marketing.

And why not?

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers.

Besides, LinkedIn said hello to Live streaming videos and Video Meetings.

LinkedIn is not a job-seeking portal anymore. It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike.

If you want to craft well-thought-out marketing strategies then take insights from the below LinkedIn statistics.

LinkedIn Demographics Statistics

The population on LinkedIn hails from 200 countries. It boasts of affluent demographics with 65 million decision-makers and 10 million C-level executives. Have a look at some astounding LinkedIn statistics to get a better idea.

  1. The population of LinkedIn is more than 800 million from 200 countries.
  2. There are 180 million users from the U.S. on LinkedIn.
  3. There are 56.6% of male users and 43.4% female users on LinkedIn.
  4. There are 180 million senior-level influencers.
  5. LinkedIn has 65 million decision-makers and 10 million C-level executives.
  6. Almost 60% of LinkedIn users are in the age group of 25-34.
  7. 60% of U.S. LinkedIn users earn $100,000/year.
  8. As per Statista, after the U.S., India(81 million), China(54 million), and Brazil(51 million) have the highest number of LinkedIn users.
LinkedIn users

LinkedIn Usage Statistics

Despite its marketing capabilities, LinkedIn still stays on top for recruiting purposes. Every minute, 4 people are hired on LinkedIn while 55 job applicants are submitted each second! Discover more of such LinkedIn stats below.

  1. 3 professionals join LinkedIn every second, with 172800 new users every single day.
  2. 57% of LinkedIn traffic is from mobile devices.
  3. LinkedIn receives 1.17+ billion visits worldwide.
  4. 55 job applications are submitted per second on LinkedIn.
  5. 4 people get hired on LinkedIn each minute.
  6. 91% of executives rate LinkedIn as their first choice for professionally relevant content.
  7. 280 billion feed updates are viewed annually on LinkedIn.
  8. There are 9 billion content impressions in LinkedIn feeds every week.
  9. 2 million posts, articles, and videos are published on LinkedIn every day.
  10. 3 million users post on LinkedIn every week.
  11. 4 in every 10 millionaires are active LinkedIn users.
  12. Only 1 million users have published an article on LinkedIn.
  13. About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
  14. 39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week.
  15. On average, users spend 7 minutes 12 seconds on LinkedIn.
  16. The average visit duration on LinkedIn is 8.52 minutes.
  17. Users visit an average of 6.4 pages on LinkedIn before leaving.
  18. LinkedIn Live streams witnessed a 437% year-on-year increase in views.
  19. 2% of LinkedIn users haven’t yet joined any group on LinkedIn.
  20. 36K skills are listed on LinkedIn.
  21. 39% of users are LinkedIn premium account holders.

LinkedIn Engagement Statistics

Did you know 99.63% of LinkedIn search traffic comes from organic search alone? That’s not all, LinkedIn engagement has improved a lot over the years.

With consistent posting, you can get organic views in thousands even if your connection count is in hundred. That’s the power of consistency on LinkedIn. Check out more of LinkedIn statistics on engagement from here.

  1. 22.04% of LinkedIn traffic comes from search alone.
  2. 99.63% of LinkedIn search traffic comes from organic search.
  3. LinkedIn Pages with complete information get 30% more weekly views compared to others.
  4. Each week, 45 million people look for a job on LinkedIn.
  5. More than 14 million open jobs are posted on LinkedIn Jobs.
  6. 200+ million jobs are submitted on LinkedIn each month.
  7. There is a 50% rise in engagement year-over-year on LinkedIn.
  8. Companies posting weekly see an engagement rise by 2x on LinkedIn.
  9. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.
  10. According to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience.
  11. Including the links in a post can drive twice the engagement than a post without it on LinkedIn.
  12. Images on average result in a 98% higher comment rate than without on LinkedIn.
  13. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.
  14. Linkedin accounts with completed and updated information gain 40 times more opportunities.
  15. Long-form content gets the most shares on LinkedIn, so aiming for between 1700-2100 words should give your content a boost.
  16. LinkedIn articles with 8 images and 5,7, or 9 headlines are best for engagements.
  17. Messages sent have increased 35% year-over-year on LinkedIn.
  18. Weekly LinkedIn members who engage heavily with content are 5x more likely to return daily.
  19. Listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views.

LinkedIn Business Statistics

The goldmine for businesses, LinkedIn lists more than 57 million companies. 89% of B2B marketers rely on the platform for better lead acquisition.

Needless to say, LinkedIn is the number one source for generating leads. Thanks to its decision-making population, selling is no longer a head-breaking task for marketers here.

Here are some uplifting LinkedIn statistics that will help you drive your business decision on the platform.

  1. More than 57 million companies are listed on LinkedIn.
  2. 46% of social media traffic to the company’s website comes from LinkedIn.
  3. 45% of marketers have gained customers through LinkedIn.
  4. Lead Gen Forms on LinkedIn can increase conversions by 3x.
  5. 89% of B2B marketers rely on LinkedIn for lead generation.
  6. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel.
  7. 4 out of 5 LinkedIn users drive business decisions.
  8. 52% of buyers list LinkedIn as the most influential channel during their research process.
  9. InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn.
  10. LinkedIn is generating revenue for 38% of B2B marketers.
  11. 80% of B2B leads coming from social media are from LinkedIn.
  12. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy.
  13. 15% of Linkedin users are senior-level influencers.
  14. As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision.
  15. 92% of B2B marketers have LinkedIn included in their digital marketing mix, as per the latest LinkedIn stats.
LinkedIn stats

LinkedIn Ads Insights

Though LinkedIn’s organic reach is stellar, marketers still go for ads for audience segmentation and precise targeting. LinkedIn message ads have a 40% conversion rate.

58% of the B2B marketers are happy with the LinkedIn ads’ ROI and have continued to use them for promotion. Give a quick check on these LinkedIn stats on ads to create a better ad strategy.

  1. 790.4 million people can be reached with adverts on LinkedIn.
  2. An ad on LinkedIn can reach 14.3% of the world’s population over 18 years of age.
  3. Quarter-on-quarter change of LinkedIn’s advertising reach is +2.9%.
  4. 43.4% of ad audiences are female, and 56.6% are male.
  5. Sponsored InMail has an opening rate of 52% on LinkedIn.
  6. The U.S. offers the largest group of LinkedIn advertising audiences with a reach of 170 million users.
  7. LinkedIn Message Ads have a 40% conversion rate.
  8. 65% of B2B companies have generated a customer through LinkedIn paid ads.
  9. The cost per lead is 28% lower than on Google AdWords on LinkedIn.
  10. Lead Gen forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers.
  11. LinkedIn has reported that its “matched audience” targeting feature procured a 32% increase in post-click conversion rates and a 30% boost in CTR.
  12. 58% of B2B advertisers like the ROI of LinkedIn ads.
  13. The average conversion rate of video ads on LinkedIn for the U.S. is 6.1%, more than any other contemporary platform.

LinkedIn Top Brands

Branding on LinkedIn is not only helpful in enticing your customers but also your future employees. You can reach out to a great pool of talent on LinkedIn who can help you in accomplishing your vision and mission goals faster. Here are a few LinkedIn statistics on top brands with their loyal followers’ count.

  1. Google has 23.3 million followers on LinkedIn.
  2. Amazon has 23.2 million followers on LinkedIn.
  3. Ted Conferences has 22.3 million followers on LinkedIn.
  4. LinkedIn has 20.3 million followers on LinkedIn.
  5. Microsoft has 15.9 million followers on LinkedIn.


LinkedIn is undoubtedly the preferred network for professionals around the globe, and with 3 professionals joining this network every second, it is bound to witness tremendous usage.

The platform has gone through an evolution in the past year. It introduced some exemplary features to empower the creator community, which evidently brought a spike in LinkedIn stats.

Apart from personal branding, you can also leverage the network to make your brand a renowned name. Post about offers, company culture, and new product announcements regularly on the company page to let others know what they are missing out on.

Use LinkedIn tools like Socialpilot to create a LinkedIn posting schedule and automate your posting for the right time and day.

Claim your free 14-day trial and get started with LinkedIn right away!

Frequently Asked Questions

🌟 Is LinkedIn still relevant?

Yes, LinkedIn is still relevant. It finds usage beyond job posting now and is one of the key platforms to marketers to boost their sales.

🌟 Who uses LinkedIn the most?

The most extensive user base on LinkedIn is from the U.S. This is followed by India, China, and Brazil.

🌟 What percentage of Millennials use LinkedIn?

38% of millennials use LinkedIn. Almost 60% of LinkedIn users are in the age group of 25-34.

🌟 How big is the LinkedIn target audience?

The minimal audience size for a campaign, according to LinkedIn, is 300 members. In order to drive results in general, LinkedIn recommends a minimum of 50,000 members. Sponsored Content and Sponsored Messaging require a minimum of 300,000 members.

🌟 How many millionaires are there on LinkedIn?

4 in every 10 users are millionaires on LinkedIn. 60% of U.S. LinkedIn users earn $100,000/year.

Picture of Sweta Panigrahi

Sweta Panigrahi

Sweta Panigrahi is a Content Writer at SocialPilot. Her strongest pursuit is to capture social media happenings in her well-researched blogs. From codes to meme posts, her search history is a confounding mess. When not typing out blogs, you can find her in a sunny corner scribbling poems.

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