40+ Snapchat Statistics for Scaling Your Business in 2024

Snapchat Demographics Statistics

Snapchat is one of the most popular social media platforms, with more than 750 million monthly active users and 414 million daily active users. India alone has 182.35 million users, followed by the U.S., Pakistan, France, and the U.K.

If you are targeting the younger demographics of the U.S., then Snapchat is good news! In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%.

Interesting, right? Here are some more Snapchat statistics on demographics.

1. Snapchat daily active users have increased by 19% year-over-year to 414 million in Q4 2023.
2. Snapchat has over 750 million monthly active users, as per Statista
3. 1.4% of internet users ages 16 to 64 call Snapchat their favorite social media app.
4. Snapchat is the world’s 10th most popular social media platform.
5. As of April 2023, India boasts the largest Snapchat user base, with a total of 182.35 million users.
6. Females make up 51% of Snapchat’s global user base.
   
7. In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%.

8. Age Group	Percentage of Snapchat Users
   15-25 Age	48%
   26-35 Age	30%
   36-45 Age	18%
   45-55 Age	11%
   55 and Above Age	5%

Snapchat Usage Statistics

Snapchat witnesses massive usage each day. More than 2.4 million snaps are sent every minute on the platform.

Snapchat is hugely popular for its use of augmented reality (AR) filters. Thanks to the new AR features like Snap Map and World Lenses, the majority of users (63%) spend their time using augmented reality (AR) filters on the platfrom.

So don’t forget to make campaigns around AR filters!

Here are some of the exciting Snapchat statistics on user behavior.

1. The average user devotes 30 to 32 minutes per day and 3 hours per month to using the Snapchat platform.
2. People who use Snapchat open the app 30 time a day.
3. 4+ billion snaps are sent every day on the platform.
4. A majority of Snapchat’s daily active users, 63%, use augmented reality (AR) filters.
5. It is reported that an average of 5+ billion snaps are created on the platform daily.
6. 82% of American teenagers use Snapchat at least once a month.
7. The Snap Map feature on Snapchat is used by over 300 million users on a monthly basis.

Snapchat Engagement Statistics

Snapchat isn’t filled with flimsy noise and fluff. Users select what they want to see and with whom to interact. No wonder why its customer satisfaction rating is 70

Snapchat Spotlight is another popular content format businesses can’t ignore. More than 300 million users interact with Spotlight content each month.

You can even invite further interaction with swipe links. As per Snapchat stats, the swipe-up rate is 5x higher than normal social media click-through rates.

Have a look at Snapchat stats on engagement to understand what kind of interaction you should expect on the platform.

1. The number of Snap Stories that include music has increased by more than 3X.
2. Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses 5 billion times.
3. Snapchat received a customer satisfaction rating of 74 in the United States.
4. More than 300 million users interact with Spotlight content each month.
5. Snapchat says the total time spent viewing Spotlight content has increased by 200% year-over-year.
6. Spotlight’s average monthly active users increased more than 35% year-over-year
7. The daily average time spent by Snapchat users aged 35 and older engaging with Shows and Publisher content has increased by over 40% compared to the previous year.
8. More than 300 million Snapchat users interact with Snap Map each month.
9. The longest Snapchat streak was recorded for 3046+ snaps.
10. Snapchat’s swipe-up rate is 5x higher than normal social media click-through rates.

Snapchat Business Statistics

In December 2023, the Snapchat network’s revenue was 1.36 billion dollars, and more than 35 million businesses were actively using the platform.

Another reason the platform has enticed business growth over the years is its Gen Z-centric user base. Retailers can take advantage of Snapchat’s impulsive buying nature among younger demographics.

Gen Z and millennials spend around a trillion dollars directly on Snapchat! Insane, isn’t it? Check out some of the most influential business statistics on Snapchat here.

1. Snap generated $1.36 billion in revenue in December 2024, a 6% increase from the previous year, with a significant portion coming from the US market.
2. Friends of Snapchat users have 4X more influence on their purchasing decisions compared to celebrities or influencers.
3. Snapchat+ subscriptions have over 7 million paying subscribers, bringing 330 million dollars annually.
4. Snapchat users are 60% more likely to make impulse purchases.
5. Together, Millennials and Gen Zs have a spending power of over $1 trillion, and Snapchat’s user base has a combined spending power of $4.4 trillion.
6. Snapchat users are 60% more likely to make impulse purchases.
7. 39% of Snapchat users consult with friends and family before making purchases.
8. Snapchat users are 2X more likely to share their purchases with others.
9. Snapchat accounts for less than 2% of the US digital advertising market.

Snapchat Ads Insights

Snapchat has great potential to make your business visible. More than 57% of businesses post video ads on the platform.

And 64% of users watch those ads on Snapchat with the sound on. So if you are reeling on some video content for Snapchat, don’t forget to add some beats that your viewers can reminisce about later.

But why is advertising on Snapchat beneficial? Apparently, marketers can reach 39% of the 18-24 age group worldwide with Snapchat. Have a glance at more of Snapchat stats on ads.

1. Snapchat has the potential to reach 557.1 million people through advertising.
2. Gen Z users show a 59% advertising recall after engaging with an advertisement for two seconds or less.
3. 39% of Snapchat’s advertising target audience is within the age range of 18-24.
4. 64% of users watch ads on Snapchat with the sound on.
5. As of 2023, 54.4% of Snapchat’s advertising audience is female, and 44.6% is male.
6. More than 57% of businesses post video ads on the platform.
7. It is estimated that Snapchat will generate $5.87 billion in advertising revenue by 2026.
8. As of July 2023, the number of users marketers can reach with ads on Snapchat increased by 27 million (+4.7%) in three months.
9. Snapchat’s advertising audience reach has grown by 20% over the past 12 months.

Conclusion

If you haven’t yet included Snapchat in your marketing arsenal, it’s time to rethink and experiment. In order to do that, you first need to convert your account to a Snapchat business account.

Once everything is set, you can select audience preferences and target the sector that is most likely to convert. You can even use lookalike audiences, Snapchatters, who follow brands similar to yours.

The Snapchat statistics above will aid you in planning the content strategy that works best to reach your targeted audience on the platfrom.

Does your social media marketing plan go beyond Snapchat? If yes, check more social media statistics to create a formidable social marketing strategy on every channel:

• Facebook Statistics
• Instagram Statistics
• Twitter Statistics
• Linkedin Statistics
• TikTok Statistics
• Pinterest Statistics