Agorapulse vs. Zoho Social: Which Tool Rules the Arena?

Overview

What is Agorapulse Used For?

Agorapulse is a social media marketing platform that possesses publishing, monitoring, reporting, collaboration, and inbox tools. The software allows you to manage your presence on different social media networks such as LinkedIn, Facebook, Instagram, Twitter, and YouTube.

When you talk of the features of Agorapulse, it is known for its intuitive publishing feature. This feature lets you smoothly plan, collaborate, and schedule social media content for all your social platforms. Another notable feature of the tool includes a unified social inbox. The inbox allows you to manage all your incoming social media messages, comments, and reviews easily in one place.

Apart from these features, the software also offers a social listening feature. It helps you become aware of the latest trends and you get to know valuable insights about your business as well as your competitors.

Another notable attribute of Agorapulse that you must know of is its insightful analytics feature. You can create beautiful, actionable reports that depict what works and what doesn’t. You can also create custom reports based on date ranges and metrics you select, across different social media profiles.

In all, Agorapulse is one tool that helps boost your social media marketing efforts with its great suite of features.

What is Zoho Social Used For?

Whether you are a digital marketing agency or a blogger, Zoho Social is one social media management tool that helps you grow your social media presence. It enables you to effectively manage your social media accounts on networks such as Instagram, Twitter, Facebook, LinkedIn, TikTok, and YouTube.

Zoho Social allows its users to schedule and publish content, visualize their content pipeline using a publishing calendar, and listen to what people are saying in regards to their brand. The tool also helps measure the success of the social media efforts of their business.

Zoho Social also offers world-class analytics and the feature to create custom reports. With the help of the tool, you are also able to collaborate with team members.

Apart from this, Zoho Social comes with a number of listening columns to provide you with relevant information for your business. You can use the tool’s monitoring dashboard to engage with your audience whenever required and send real-time replies to them.

In all, Zoho Social’s great set of features, user-friendly interface, and valuable analytics, make it a popular tool for effective social media management.

Best Suitable for

At a Glance

Now that we know the different features of Agorapulse and Zoho Social, it’s time we compare these two on the basis of their ratings.

The overall star rating of Zoho Social is more than Agorapulse. It also scores more than Agorapulse when it comes to ease of use and ease of setup. But, Agorapulse is rated more than Zoho Social in terms of the quality of support it offers.

The below table gives a detailed picture of all the scores for Agorapulse vs. Zoho Social, along with SocialPilot.

Quick Comparison Agorapulse vs. Zoho Social

In this Agorapulse vs. Zoho Social comparison, it’s now time that we do a quick comparison of both the two tools on the basis of their features.

First up is pricing. When it comes to plans for agencies, which one costs less – Agorapulse or Zoho Social?

Zoho Social’s Agency plan costs $320 per month, allowing you to schedule 350 posts. While Agorapulse’s plans for agencies cost $149 per month, allowing you to schedule unlimited posts. This means, the latter is less costly than the former.

Now coming to the other features of the tools, both Agorapulse and Zoho Social offer capabilities such as publishing, analytics, inbox, and collaboration.

It’s important to note that Zoho Social also offers white-labeling which Agorapulse doesn’t.

Here’s a comprehensive comparison of Agorapulse vs. Zoho Social along with SocialPilot for more clarity:

Review

Pricing

Zoho Social’s Agency plan costs $171 more per month as compared to Agorapulse’s plan for agencies. In this plan of Zoho Social, the user is only able to schedule up to 350 posts. In contrast, Agorapulse’s plans for agencies allows a user to schedule unlimited posts. This means, Zoho Social is costlier between the two and offers to schedule a significantly less amount of posts as compared to Agorapulse.

However, it’s important to note that in Zoho Social’s Agency plan, 5 team members can use the tool to connect the social accounts as opposed to Agorapulse’s Agency plan in which only one team member can use the tool for the same.

Take a look at the plans of Zoho Social vs. Agorapulse below for a clear comparison. You can also see SocialPilot’s plans, which serve as a reference point.

In-depth Scheduling and Publishing Capabilities Comparison

In our comparison of the two tools, it’s crucial that we take a look at their scheduling and publishing capabilities. This will help us see which one scores extra points.

Both the tools, whether Agorapulse or Zoho Social, offer smart and advanced queueing. They also allow you to customize posts for each platform. You also get the feature to integrate Canva in both the tools.

But, Zoho Social doesn’t offer post preview, which Agorapulse does.

Also, it’s important to note that Zoho Social offers content curation, which is something that isn’t offered by Agorapulse.

Here is a table comparing Agorapulse vs. Zoho Social, discussing their scheduling and publishing capabilities, alongside SocialPilot.

In-depth Analytics Capability Comparison

Social media analytics tools holds the greatest significance in helping you hit your social marketing goals. So, let’s compare Agorapulse vs. Zoho Social for analytics capabilities.

So, which tool scores more when it comes to this capability – Agorapulse or Zoho Social?

Well, both the tools match each other in this regard.

Both Agorapulse and Zoho Social come with a custom report builder, offer the feature to email PDF reports to clients, and have the feature to auto schedule reports with team and client.

Check the table below for all the analytics features offered by Zoho Social vs. Agorapulse, and SocialPilot.

In-depth Inbox/Listening Capability Comparison

Next in our comparison of Agorapulse vs Zoho Social, we will check the listening capability of both the tools. Let’s see which tool scores more when it comes to public engagement management on different platforms.

Zoho Social clearly wins between the two as it lets you respond to visitor posts, reviews, and questions. Agorapulse, on the other, lacks all these features.

It’s also important to note that both the tools match each other in providing listening capabilities such as – allowing replies to messages and real-time listening.

Take a look at the comparison table below, and check the listening capabilities of both the tools, along with SocialPilot.

In-depth Social Media Collaboration Capability Comparison

Last point that we will discuss in our Agorapulse vs. Zoho Social comparison is the social media collaboration capability of both the tools.

Team collaboration ensures that your content not only possesses a cohesive brand voice but you are also able to create effective content for social media.

Now, if we compare the collaboration capabilities of both the tools, then both Agorapulse and Zoho Social match each other. For instance, whether it is Agorapulse or Zoho Social, both tools let multiple users collaborate on a post. Both the tools also allow users to invite an unlimited number of clients.

SocialPilot also matches both the tools in terms of collaboration capability.

Here’s a closer look at the collaboration capabilities of both Zoho Social vs. Agorapulse, and SocialPilot as well.