Overview
What Is Agorapulse Used For?
Agorapulse is a social media marketing tool that possesses publishing, monitoring, reporting, collaboration, and inbox tools. The software allows you to manage your presence on different social media networks such as LinkedIn, Facebook, Instagram, Twitter, and YouTube.
When you talk of the features of Agorapulse, it is known for its intuitive publishing feature. This feature lets you smoothly plan, collaborate, and schedule social media content for all your social platforms. Another notable feature of the tool includes a unified social inbox. The inbox allows you to manage all your incoming social media messages, comments, and reviews easily in one place.
Apart from these features, the software also offers a social listening feature. It helps you become aware of the latest trends and you get to know valuable insights about your business as well as your competitors.
Another notable attribute of Agorapulse that you must know of is its insightful analytics feature. You can create beautiful, actionable reports that depict what works and what doesn’t. You can also create custom reports based on date ranges and metrics you select, across different social media profiles.
In all, Agorapulse is one tool that helps boost your social media marketing efforts with its great suite of features.
Zoho Social Social is one social media management tool that helps you grow your social media presence, whether you are a digital marketing agency or a blogger. It enables you to effectively manage your social media accounts on networks such as Instagram, Twitter, Facebook, LinkedIn, TikTok, and YouTube.
Zoho Social allows its users to schedule and publish content, visualize their content pipeline using a publishing calendar, and listen to what people are saying in regards to their brand. The tool also helps measure the success of the social media efforts of their business.
Zoho Social also offers world-class analytics and the feature to create custom reports. With the help of the tool, you are also able to collaborate with team members.
Apart from this, Zoho Social comes with a number of listening columns to provide you with relevant information for your business. You can use the tool’s monitoring dashboard to engage with your audience whenever required and send real-time replies to them.
In all, Zoho Social’s great set of features, user-friendly interface, and valuable analytics, make it a popular tool for effective social media management.
Best Suitable for
Agorapulse
Start with $69
Mid-sized businesses, Mid-sized agencies, and Enterprises
Zoho Social
Start with $15
Individual marketers, medium-sized businesses, marketing agencies
SocialPilot
Start with $30
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
At a Glance
Now that we know the different features of Agorapulse and Zoho Social, it’s time we compare these two on the basis of their ratings.
The overall star rating of Zoho Social is more than Agorapulse. It also scores more than Agorapulse when it comes to ease of use and ease of setup. But, Agorapulse is rated more than Zoho Social in terms of the quality of support it offers.
Note: SocialPilot, an Agorapulse alternative, is also rated more than Agorapulse when it comes to ease of use and ease of setup.
The below table gives a detailed picture of all the scores for Agorapulse vs. Zoho Social, along with SocialPilot.
|
Agorapulse |
Zoho Social |
SocialPilot |
|
|---|---|---|---|
| Number of Reviews | 925 | 2630 | 814 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $69/Month | $15/Month | $30/Month |
| Number of Social Accounts | 10 | 10 | 10 |
| Number of Team Members | 1 | 1 | 1 |
| Scheduling & Publishing |
 |
|
|
| Analytics |
|
|
|
| Social Inbox |
|
|
|
| Collaboration |
|
|
|
| Whitelabel |
|
|
|
| Best For | Mid-sized businesses, Mid-sized agencies, and Enterprises | Individual marketers, medium-sized businesses, marketing agencies | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
In this Agorapulse vs. Zoho Social comparison, it’s now time that we do a quick comparison of both the two tools on the basis of their features.
First up is pricing. When it comes to plans for agencies, which one costs less – Agorapulse or Zoho Social?
Zoho Social’s Agency plan costs $320 per month, allowing you to schedule 350 posts. While Agorapulse’s plans for agencies cost $149 per month, allowing you to schedule unlimited posts. This means, the latter is less costly than the former.
Now coming to the other features of the tools, both Agorapulse and Zoho Social offer capabilities such as publishing, analytics, inbox, and collaboration.
It’s important to note that Zoho Social also offers white-labeling which Agorapulse doesn’t.
Note: SocialPilot is one of the best alternatives to Agorapulse. It offers the important feature of white-labeling that Agorapulse doesn’t.
Here’s a comprehensive comparison of Agorapulse vs. Zoho Social along with SocialPilot for more clarity:
|
Agorapulse |
Zoho Social |
SocialPilot |
|
|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $69/Month | $15/Month | $30/Month |
| Number of Accounts | 10 | 10 | 10 |
| Number of Team Members | 1 | 1 | 1 |
| Number of Posts that Can Be Scheduled | Unlimited | 350 | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
|
|
|
| Analytics |
|
|
|
| Inbox |
|
|
|
| Collaboration |
|
|
|
| Competitor Tracking |
|
|
 |
| Whitelabel |
|
|
|
| Localization | German, English, French, Portuguese, Spanish | German, English, French, Italian, Portuguese, Spanish | German, English, French, Portuguese, Spanish |
| Support | Priority Email & Chat Support | Email, FAQs, Webinars, Product Guide, Forum | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Review
Positive
- Agorapulses' well-designed dashboard offers insightful analytics and data. With this feature, users can track the performance of their social media campaigns and make informed decisions based on the data.
- Agorapulse is known to provide great customer service. The support team offers prompt and helpful assistance, leaving customers with a positive experience.
- Managing all social media campaigns from a single centralized location using Agorapulse makes it easier to keep track of all activities, reducing the risk of missing important interactions or campaigns.
Negative
- The absence of preset UTMs and the difficulty in drafting posts in Agorapulse can also pose challenges for users and hinder their ability to manage their content effectively.
- The lack of ability to save tags/mentions of other organizations in Agorapulse can make it difficult for users to tag and engage with other businesses and profiles efficiently.
- In Agorapulse, there is no way to re-distribute a post once its sent, making it difficult for users to make changes or corrections to their content after it's published.
Positive
- Zoho Social allows you to manage and schedule posts on all your social networks, resulting in significant time savings and freeing up more time for other tasks.
- An advantage of using Zoho Social is the ability to monitor comments and engage with users. Using a centralized system to manage social media allows you to stay on top of conversations, respond to feedback, and build relationships with your audience.
- With its competitive pricing, Zoho Social offers an affordable social media management solution for businesses of all sizes.
Negative
- Zoho Social's mobile app currently has limited capabilities, which may be frustrating for users who prefer to manage tasks on the go or away from their desktop.
- The slight delay in scheduling posts on Zoho Social can be frustrating for users who prioritize efficiency and need to publish content quickly and consistently.
- Zoho Social does not offer an easy or streamlined way to integrate UTMs into links.
Positive
- SocialPilot's interface is easy to use. Unlike other tools, it doesn't require a learning curve hence users get used to it pretty quickly.
- SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.
- Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.
Negative
- Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
- Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.
- Some users have noted that specific posts require follow-up actions, such as importing them into Instagram and manually posting when they appear in the schedule. While this process may be necessary for particular posts, users find it frustrating.
Pricing
Zoho Social’s Agency plan costs $171 more per month as compared to Agorapulse’s plan for agencies. In this plan of Zoho Social, the user is only able to schedule up to 350 posts. In contrast, Agorapulse’s plans for agencies allows a user to schedule unlimited posts. This means, Zoho Social is costlier between the two and offers to schedule a significantly less amount of posts as compared to Agorapulse.
However, it’s important to note that in Zoho Social’s Agency plan, 5 team members can use the tool to connect the social accounts as opposed to Agorapulse’s Agency plan in which only one team member can use the tool for the same.
Note: SocialPilot’s plans for agencies cost less than Agorapulse or Zoho Social, priced at $100 per month. You can schedule an unlimited number of posts under this plan.
Take a look at the plans of Zoho Social vs. Agorapulse below for a clear comparison. You can also see SocialPilot’s plans, which serve as a reference point.
|
Agorapulse |
Zoho Social |
SocialPilot |
|---|---|---|
|
Standard
$69/per month
|
Standard
$15/per month
|
Essentials
$30/per month
|
|
Professional
$99/per month
|
Professional
$40/per month
|
Standard
$50/per month
|
|
Advanced
$149/per month
|
Premium
$65/per month
|
Premium
$100/per month
|
|
Enterprise
Custom
|
Agency
$320/per month
|
Ultimate
$200/per month
|
| - |
Agency Plus
$460/per month
|
- |
|
30 Days Free Trial
No Credit Card Required
|
15 Days Free Trial
Credit Card Required
|
14 Days Free Trial
No Credit Card Required
|
| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
In our comparison of the two tools, it’s crucial that we take a look at their scheduling and publishing capabilities. This will help us see which one scores extra points.
Both the tools, whether Agorapulse or Zoho Social, offer smart and advanced queueing. They also allow you to customize posts for each platform. You also get the feature to integrate Canva in both the tools.
But, Zoho Social doesn’t offer post preview, which Agorapulse does.
Also, it’s important to note that Zoho Social offers content curation, which is something that isn’t offered by Agorapulse.
Note: Whether it is the option to curate content or to preview posts, SocialPilot comes with impressive scheduling and publishing capabilities. When you talk of alternatives of Zoho Social or Agorapulse, SocialPilot is viewed as an extremely strong contender.
Here is a table comparing Agorapulse vs. Zoho Social, discussing their scheduling and publishing capabilities, alongside SocialPilot.
|
Agorapulse |
Zoho Social |
SocialPilot |
|
|---|---|---|---|
| Smart & Advanced Queueing |
|
|
|
| Customize Post for Each Platform |
|
|
|
| Post Preview |
|
|
|
| Canva Integration |
|
|
|
| Unsplash Integration |
|
|
|
| Slack Integration |
|
|
|
| URL Shortener |
|
|
|
| Visual Post Support (Image, Video, GIF) |
|
|
|
| UTM Parameters |
|
|
|
| Cloud Storage |
|
|
|
| Hashtag Suggestions |
|
|
|
| Advance Publishing Capabilities | |||
| Save Draft Posts |
|
|
|
| AI Assistant |
|
|
|
| Watermark on Images |
|
|
|
| Bulk Scheduling |
|
|
|
| Auto publishing from RSS |
|
|
|
| Social media calendar |
|
|
|
| Mobile App |
|
|
|
| Browser Extension |
|
|
|
| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Support Album Posts |
|
|
|
| Support Carousel Posts |
|
|
|
| Alternate Text on Image |
|
|
|
| Support Facebook First Comment |
|
|
|
| Audience Targeting |
|
|
|
| Boost Post Scheduling |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Support Multiple Image Posts |
|
|
|
| Threads Scheduling |
|
|
|
| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Story Scheduling |
|
|
|
| Tag Profiles on Images |
|
|
|
| Location Tagging |
|
|
|
| Support Instagram First Comment |
|
|
|
| Instagram Grid |
|
|
|
| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
|
|
|
| Support LinkedIn First Comment |
|
|
|
| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
|
|
|
| Mention of Other YouTube Accounts |
|
|
|
| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Social media analytics tools holds the greatest significance in helping you hit your social marketing goals. So, let’s compare Agorapulse vs. Zoho Social for analytics capabilities.
So, which tool scores more when it comes to this capability – Agorapulse or Zoho Social?
Well, both the tools match each other in this regard.
Both Agorapulse and Zoho Social come with a custom report builder, offer the feature to email PDF reports to clients, and have the feature to auto schedule reports with team and client.
Check the table below for all the analytics features offered by Zoho Social vs. Agorapulse, and SocialPilot.
|
Agorapulse |
Zoho Social |
SocialPilot |
|
|---|---|---|---|
| Whitelabel Downloadable Report in PDF Format |
|
|
|
| Email PDF Report to Client |
|
|
|
| Auto Schedule Report with Team and Client |
|
|
|
| Custom Report Builder |
|
|
|
| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
Next in our comparison of Agorapulse vs Zoho Social, we will check the listening capability of both the tools. Let’s see which tool scores more when it comes to public engagement management on different platforms.
Zoho Social clearly wins between the two as it lets you respond to visitor posts, reviews, and questions. Agorapulse, on the other, lacks all these features.
It’s also important to note that both the tools match each other in providing listening capabilities such as – allowing replies to messages and real-time listening.
Take a look at the comparison table below, and check the listening capabilities of both the tools, along with SocialPilot.
|
Agorapulse |
Zoho Social |
SocialPilot |
|
|---|---|---|---|
| Can Reply to Messages |
|
|
|
| Can Reply Questions and Reviews |
|
|
|
| Can Reply on Visitor Posts |
|
|
|
| Learn More | Learn More | 14 Days Trial |
Last point that we will discuss in our Agorapulse vs. Zoho Social comparison is the social media collaboration capability of both the tools.
Team collaboration ensures that your content not only possesses a cohesive brand voice but you are also able to create effective content for social media.
Now, if we compare the collaboration capabilities of both the tools, then both Agorapulse and Zoho Social match each other. For instance, whether it is Agorapulse or Zoho Social, both tools let multiple users collaborate on a post. Both the tools also allow users to invite an unlimited number of clients.
SocialPilot also matches both the tools in terms of collaboration capability.
Here’s a closer look at the collaboration capabilities of both Zoho Social vs. Agorapulse, and SocialPilot as well.
|
Agorapulse |
Zoho Social |
SocialPilot |
|
|---|---|---|---|
| Free Unlimited Client Onboarding |
|
|
|
| Per Post Multi-User Collaboration |
|
|
|
| Access Management |
|
|
|
| Content Approval Workflow |
|
|
|
| Learn More | Learn More | 14 Days Trial |
