Agorapulse vs. Zoho Social: Which Tool Rules the Arena?

Agorapulse vs. Zoho Social: Which Tool Rules the Arena?

Overview

When you talk of the features of Agorapulse, it is known for its intuitive publishing feature. This feature lets you smoothly plan, collaborate, and schedule social media content for all your social platforms. Another notable feature of the tool includes a unified social inbox. The inbox allows you to manage all your incoming social media messages, comments, and reviews easily in one place.

Apart from these features, the software also offers a social listening feature. It helps you become aware of the latest trends and you get to know valuable insights about your business as well as your competitors.

Another notable attribute of Agorapulse that you must know of is its insightful analytics feature. You can create beautiful, actionable reports that depict what works and what doesn’t. You can also create custom reports based on date ranges and metrics you select, across different social media profiles.

In all, Agorapulse is one tool that helps boost your social media marketing efforts with its great suite of features.

Zoho Social allows its users to schedule and publish content, visualize their content pipeline using a publishing calendar, and listen to what people are saying in regards to their brand. The tool also helps measure the success of the social media efforts of their business.

Zoho Social also offers world-class analytics and the feature to create custom reports. With the help of the tool, you are also able to collaborate with team members.

Apart from this, Zoho Social comes with a number of listening columns to provide you with relevant information for your business. You can use the tool’s monitoring dashboard to engage with your audience whenever required and send real-time replies to them.

In all, Zoho Social’s great set of features, user-friendly interface, and valuable analytics, make it a popular tool for effective social media management.

Best Suitable for

Agorapulse

Agorapulse

Start with $69

Agency, Small Business, Enterprise

Zoho Social

Zoho Social

Start with $15

Freelancers, Startup Agencies, Growing Agencies

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

Now that we know the different features of Agorapulse and Zoho Social, it’s time we compare these two on the basis of their ratings.

The overall star rating of Zoho Social is more than Agorapulse. It also scores more than Agorapulse when it comes to ease of use and ease of setup. But, Agorapulse is rated more than Zoho Social in terms of the quality of support it offers.

Note: SocialPilot, an Agorapulse alternative, is also rated more than Agorapulse when it comes to ease of use and ease of setup.

The below table gives a detailed picture of all the scores for Agorapulse vs. Zoho Social, along with SocialPilot.

Agorapulse

Agorapulse

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Number of Reviews 865 2392 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison Agorapulse vs. Zoho Social

In this Agorapulse vs. Zoho Social comparison, it’s now time that we do a quick comparison of both the two tools on the basis of their features.

First up is pricing. When it comes to plans for agencies, which one costs less – Agorapulse or Zoho Social?

Zoho Social’s Agency plan costs $320 per month, allowing you to schedule 350 posts. While Agorapulse’s plans for agencies cost $149 per month, allowing you to schedule unlimited posts. This means, the latter is less costly than the former.

Now coming to the other features of the tools, both Agorapulse and Zoho Social offer capabilities such as publishing, analytics, inbox, and collaboration.

It’s important to note that Zoho Social also offers white-labeling which Agorapulse doesn’t.

Note: SocialPilot is one of the best alternatives to Agorapulse. It offers the important feature of white-labeling that Agorapulse doesn’t.

Here’s a comprehensive comparison of Agorapulse vs. Zoho Social along with SocialPilot for more clarity:

Agorapulse

Agorapulse

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $69/Month $15/Month $30/Month
Number of Accounts 10 100 10
Number of Team Members 1 5 2
Number of Posts that Can Be Scheduled Unlimited 350 Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization German, English, French, Portuguese, Spanish German, English, French, Italian, Portuguese, Spanish German, English, French, Portuguese, Spanish
Support Priority Email & Chat Support Email, FAQs, Webinars, Product Guide, Forum Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Review

Positive

  • Agorapulse is easy to use and navigate. The calendar view allows you to view all items in one place, making it convenient for planning your tasks efficiently.
  • The integration of social listening is a major advantage. By monitoring all mentions from one place, Agorapulse streamlines the process of tracking online conversations and helps ensure that no opportunity for interactions is missed.
  • The direct sharing feature with people in the contact lists in Agorapulse helps increase engagement and amplify the reach of various posts and promotions, resulting in a more effective and impactful social media strategy.

Negative

  • Despite being a good application, Agorapulse’s cost makes it inaccessible to many users, excluding those who can afford the high monthly fee.
  • The interface of Agorapulse is clunky and not user-friendly at all, causing difficulties for users to navigate and perform various tasks. It can lead to frustration and a poor user experience.
  • In Agorapulse, there is no way to re-distribute a post once its sent, making it difficult for users to make changes or corrections to their content after it's published.

Positive

  • Zoho Social allows you to manage and schedule posts on all your social networks, resulting in significant time savings and freeing up more time for other tasks.
  • An advantage of using Zoho Social is the ability to monitor comments and engage with users. Using a centralized system to manage social media allows you to stay on top of conversations, respond to feedback, and build relationships with your audience.
  • You can quickly review and plan content for multiple social networks using Zoho Social, thanks to its intuitive interface and streamlined workflow.

Negative

  • Most advanced features and services in Zoho Social are only available to users who pay for a subscription or access a paywall, limiting the functionality and value for free users.
  • The lack of a preview feature in Zoho Social can be a drawback for users who value visual consistency and may want to make minor tweaks to social media posts before publishing to ensure optimal appearance and messaging.
  • Zoho Social sometimes faces issues with account linking, which prevents some users from fully utilizing certain features or services.

Positive

  • SocialPilot's interface is easy to use. Unlike other tools, it doesn't require a learning curve hence users get used to it pretty quickly.
  • SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.
  • SocialPilot's tech support is excellent. Whether the user is facing a technical issue or has a general query, the team is quick to respond and help out.

Negative

  • Some users have reported receiving error messages with scheduled posts. However, they acknowledge that this issue is not unique to SocialPilot and is also present in other social posting platforms. It is simply a minor inconvenience at times.
  • Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.
  • One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.

Pricing

Zoho Social’s Agency plan costs $171 more per month as compared to Agorapulse’s plan for agencies. In this plan of Zoho Social, the user is only able to schedule up to 350 posts. In contrast, Agorapulse’s plans for agencies allows a user to schedule unlimited posts. This means, Zoho Social is costlier between the two and offers to schedule a significantly less amount of posts as compared to Agorapulse.

However, it’s important to note that in Zoho Social’s Agency plan, 5 team members can use the tool to connect the social accounts as opposed to Agorapulse’s Agency plan in which only one team member can use the tool for the same.

Note: SocialPilot’s plans for agencies cost less than Agorapulse or Zoho Social, priced at $100 per month. You can schedule an unlimited number of posts under this plan.

Take a look at the plans of Zoho Social vs. Agorapulse below for a clear comparison. You can also see SocialPilot’s plans, which serve as a reference point.

Agorapulse

Agorapulse

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Standard
$69/per month
Business - Standard
$15/per month
Professional
$30/per month
Professional
$99/per month
Business - Professional
$40/per month
Small Team
$50/per month
Advanced
$149/per month
Business - Premium
$65/per month
Agency
$100/per month
Enterprise
Custom
Agency
$320/per month
Agency+
$200/per month
-
Agency plus
$460/per month
-
30 Days Free Trial
No Credit Card Required
15 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

In our comparison of the two tools, it’s crucial that we take a look at their scheduling and publishing capabilities. This will help us see which one scores extra points.

Both the tools, whether Agorapulse or Zoho Social, offer smart and advanced queueing. They also allow you to customize posts for each platform. You also get the feature to integrate Canva in both the tools.

But, Zoho Social doesn’t offer post preview, which Agorapulse does.

Also, it’s important to note that Zoho Social offers content curation, which is something that isn’t offered by Agorapulse.

Note: Whether it is the option to curate content or to preview posts, SocialPilot comes with impressive scheduling and publishing capabilities. When you talk of alternatives of Zoho Social or Agorapulse, SocialPilot is viewed as an extremely strong contender.

Here is a table comparing Agorapulse vs. Zoho Social, discussing their scheduling and publishing capabilities, alongside SocialPilot.

Agorapulse

Agorapulse

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
Learn More Learn More 14 Days Trial

In-depth Analytics Capability Comparison

Social media analytics tools holds the greatest significance in helping you hit your social marketing goals. So, let’s compare Agorapulse vs. Zoho Social for analytics capabilities.

So, which tool scores more when it comes to this capability – Agorapulse or Zoho Social?

Well, both the tools match each other in this regard.

Both Agorapulse and Zoho Social come with a custom report builder, offer the feature to email PDF reports to clients, and have the feature to auto schedule reports with team and client.

Check the table below for all the analytics features offered by Zoho Social vs. Agorapulse, and SocialPilot.

Agorapulse

Agorapulse

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

Next in our comparison of Agorapulse vs Zoho Social, we will check the listening capability of both the tools. Let’s see which tool scores more when it comes to public engagement management on different platforms.

Zoho Social clearly wins between the two as it lets you respond to visitor posts, reviews, and questions. Agorapulse, on the other, lacks all these features.

It’s also important to note that both the tools match each other in providing listening capabilities such as – allowing replies to messages and real-time listening.

Take a look at the comparison table below, and check the listening capabilities of both the tools, along with SocialPilot.

Agorapulse

Agorapulse

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Last point that we will discuss in our Agorapulse vs. Zoho Social comparison is the social media collaboration capability of both the tools.

Team collaboration ensures that your content not only possesses a cohesive brand voice but you are also able to create effective content for social media.

Now, if we compare the collaboration capabilities of both the tools, then both Agorapulse and Zoho Social match each other. For instance, whether it is Agorapulse or Zoho Social, both tools let multiple users collaborate on a post. Both the tools also allow users to invite an unlimited number of clients.

SocialPilot also matches both the tools in terms of collaboration capability.

Here’s a closer look at the collaboration capabilities of both Zoho Social vs. Agorapulse, and SocialPilot as well.

Agorapulse

Agorapulse

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

What is the advantage of Zoho Social?

Zoho Social helps you post, schedule, measure, and monitor your social media posts from a single interface, across different social media platforms. It also offers the important feature of white-labeling. But for agencies, you must opt for a Zoho Social alternative, called SocialPilot, that gets more done at a lesser price.

What is Agorapulse used for?

Agorapulse’s inbox, publishing, monitoring, reporting, and team collaboration tools helps you maintain a solid, consistent social media presence with ease. Other notable features of the tool include social listening and access to important analytics. You can connect platforms such as LinkedIn, Facebook, Instagram, Twitter, and YouTube to the tool.

Is Agorapulse free?

Yes, Agorapulse comes with a free plan. The free plan allows one user and you can integrate 3 social profiles. Features of this plan include basic social inbox, basic reporting, 10 scheduled posts, and limited social media ROI report.

Does Zoho Social have a free version?

Zoho Social offers a free edition. Under this plan, the user can publish on 7 channels and only one team member is allowed to use the tool.

How do I post on Zoho Social?

Here are the set of instructions you need to follow to post on Zoho Social:

  • Log in to your Zoho Social account.
  • At the top of the page, locate the "Publish" tab and click on it.
  • Choose the social media channel on which you want to publish your content.
  • Create and craft your post, include its text and visual content (if any).
  • Customize the appearance of the post.
  • Select the date and time of publishing for your post.
  • Choose the audience you wish to target.
  • Click on the "Publish" button.

Now, your post will get published on the social media network you selected, at the time you set for it.

About the Author

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Jimit Bagadiya

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