Zoho Social vs. Sprout Social: Who wins the Battle?

Overview

What is Zoho Social Used For?

Zoho Social is a well-known social media management tool that allows businesses and individuals to create and maintain a solid social media presence, all from a single dashboard.

The tool offers flexible scheduling that saves time. Its publishing feature lets you easily visualize your content pipeline.

Zoho Social lets you connect multiple social networks such as Twitter, Facebook, LinkedIn, YouTube, Google Business Profile, and Instagram.

With Zoho Social, you can not only schedule and publish posts and track performance, but you can collaborate with your team members too. You can also access useful features such as social listening. Such a feature enables you to examine the social strategies of your rivals or simply check the mentions of your brand on social channels. You can even create custom reports with Zoho Social to examine your social performance, and use the tool to access valuable social analytics.

In all, Zoho Social is a great social media management tool, created keeping in mind that businesses of all sizes and industries are able to effectively use it.

What is Sprout Social Used For?

Sprout Social is a multi-purpose social media management tool that offers features such as social media scheduling, publishing, monitoring, analytics, and reporting, in a single dashboard. Armed with the useful features of the platform, you can smoothly manage your social media presence across different platforms.

With Sprout Social, you can manage social media networks such as Twitter, Facebook, Instagram, Pinterest, and LinkedIn. You can also manage reviews on Facebook and Google Business Profile. A great thing about the tool is that it offers a clean UI so the user is able to use the tool easily and leverage all its features.

When you talk of the integration capabilities of the Sprout Social platform, it allows easy integration with tools like Canva, Google Analytics, Tableau, Salesforce Cloud Intelligence, Feedly, etc.

Apart from this, Sprout Social is also known for its inbox capabilities. This is one place where you get a view of your social interactions. Another thing for which this platform is widely known for its data-driven insights. They provide much help in driving your marketing strategy. The tool’s analytics also offer valuable information on the best time to publish content, which helps you schedule your social media posts according to the ideal times of engagement with your audience.

Best Suitable for

At a Glance

Now that we have learnt about the different features of Zoho Social and Sprout Social, let’s compare these two on the basis of their ratings.

The overall star rating of Zoho Social is more than Sprout Social. It also scores more than Sprout Social when it comes to ease of setup and ease of use. But Sprout Social is rated more than Zoho Social when it comes to the quality of support offered.

Take a look at all the scores for Zoho Social vs. Sprout Social, along with SocialPilot, to get a detailed picture.

Quick Comparison Zoho Social vs. Sprout Social

In this Zoho Social vs. Sprout Social comparison, it’s important to take a look at the features that differentiate the two tools.

Let’s start with pricing. When it comes to plans for agencies, which one is less costly? Zoho Social or Sprout Social?

Sprout Social’s plans for agencies cost $499 per month, while Zoho Social’s Agency plan costs $320 for the same duration. This means the latter is less costly than the former. But, Sprout Social lets you schedule 10,000 posts in this plan as opposed to 350 by Zoho Social in the same plan.

Now when we come to the features of both the tools, both Sprout Social and Zoho Social offer a useful set for effective social media management, such as publishing, analytics, inbox, and collaboration.

It’s important to note that Zoho Social offers localization capabilities in German, which Sprout Social doesn’t. Zoho Social also offers white-labeling which Sprout Social doesn’t.

Here’s a direct comparison of Zoho Social vs. Sprout Social along with SocialPilot for a better understanding:

Review

Pricing

The question of which one is less costly of the two – Zoho Social or Sprout Social, can very well impact how any user makes a choice between the two.

So next, let’s discuss pricing plans in our Sprout Social vs. Zoho Social comparison. The former offers 5 paid plans, and the latter offers 4 paid plans. Zoho Social’s plan for agencies cost $320 per month, which is $179 less than Sprout Social’s plan for agencies for the same duration.

Although we have discussed the plans for agencies for both the tools, check the below table for a clear picture on the pricing of Sprout Social vs. Zoho Social, along with SocialPilot.

In-depth Scheduling and Publishing Capabilities Comparison

Businesses and brands looking to automate content publishing on social media opt for social media management tools. This makes scheduling and publishing vital aspects of such a tool.

Be it Sprout Social vs. Zoho Social, both offer smart and advanced scheduling, you can customize posts for each platform, and also use features such as Canva integration. However, Zoho Social doesn’t offer post preview, a feature that Sprout Social offers. You can also not tag profiles on Instagram images with Zoho Social. Again, Sprout Social offers this feature.

Even Sprout Social misses out on some features that Zoho Social offers. For instance, it does not offer reel scheduling.

Here is a table comparing Zoho Social vs. Sprout Social, talking about the scheduling and publishing capabilities of both the tools, alongside SocialPilot.

In-depth Analytics Capability Comparison

When marketers are armed with numbers and trends, they don’t find it challenging to make any correct decision. In this section, we will compare the analytics capabilities of both Zoho Social and Sprout Social.

So, who scores extra when it comes to this capability? Zoho Social or Sprout Social?

Well, when it comes to analytical points, both the tools match each other.

Both Zoho Social and Sprout Social come with a custom report builder, possess the feature to auto schedule reports with team and client, and offer the feature to email PDF reports to clients.

Take a look at the vital aspects of analytics and reporting in this Zoho Social or Sprout Social table below, alongside SocialPilot as a reference point.

In-depth Inbox/Listening Capability Comparison

The listening features of a social media management tool can form, grow, and give shape to a brand’s perception in the mind of their audience. Both Zoho Social and Sprout Social match each other when you compare their listening capability.

Both tools offer essential social listening capabilities such as allowing you to reply to messages. Both tools allow real-time listening while letting you respond to visitor posts, reviews, and questions.

Let us examine the table below to know how Zoho Social vs. Sprout Social compares to SocialPilot when it comes to listening capabilities.

In-depth Social Media Collaboration Capability Comparison

Whether you are a business or a marketing agency, effective collaboration is important for social media management. Both Sprout Social and Zoho Social are equally worthy of providing their users with useful collaborative capabilities, with SocialPilot matching them in every aspect.

Both Zoho Social and Sprout Social allow per-post multi-user collaboration and free unlimited client onboarding. Both tools provide access management and content approval workflows as well.

In the table below, we have compared all collaboration capabilities of Zoho Social, Sprout

Social, along with SocialPilot.