Ever felt Instagram is sucking up all your time? You’re not alone!
Posting great content, keeping up with schedules, staying up-to-date with the current trends on Instagram, and figuring out what content works can be a major headache when creating an Instagram marketing strategy.
But hey, there’s good news!
There are Instagram tools that can help you with tasks like managing your Instagram accounts, scheduling posts, tracking analytics, marketing, content creation, and a lot more.
To save you from frustrating testing and scrolling, we have curated a list of the best tools that will help you streamline your workflow, improve ROI, and build a professional brand.
How we analyze & select these Instagram Tools:
We have compiled the following list of top-notch tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.
Overview of the Instagram Tools to Increase Your Engagement
We’ve provided an in-depth analysis of each Instagram tool to increase your engagement. We’ve handpicked the top performers in this category and compared their standout features to save you time and give you a quick snapshot.
 SocialPilot |
 Hootsuite |
 Buffer |
 Agorapulse |
 Sprout Social |
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|---|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $99/Month | Starts at $36/Month | Starts at $69/Month | Starts at $199/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Mid-size Businesses | Brands & Big Businesses | Brands & Enterprises |
| Social Profiles | 7 | 10 | 6 | 10 | 5 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Bulk Scheduling | 500 Posts | 350 Posts |  |
200 Posts | 350 Posts |
| Smart Queues |  |
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| Repeat Post | Very easy |
Complex |
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| First Comment | |
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Only Facebook & Instagram |
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| Audience Targeting | |
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| Content Planning & Creation | |||||
| Calendar View | Easy to read |
Complex |
Hard-to-read |
Confusing |
Overwhelming |
| AI Assistant | |
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| Custom Call-To-Actions | |
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| Content Library | |
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| Instagram Collab Posts | |
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| Location Tagging | |
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Only Instagram |
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| Holiday Calendar | |
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| Engagement | |||||
| Social Inbox | Unified inbox |
Multiple inboxes |
Limited Features |
Multiple inboxes |
Complex |
| Reply to Reviews & Queries | |
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| Reply to DMs & Comments | |
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Only Facebook and Instagram | Seperated Inbox |
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| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
Complex |
Complex |
Complex |
Complex |
| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| Team and Client Collaboration | |||||
| Client Management | |
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| Approval Workflows | Advanced |
Confusing |
Basic |
Technical glitches |
Tracking glitches |
| Per Post Multi-User Collaboration | |
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| Approval-on-the-go | |
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| White Labeling | |||||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Learn More | Learn More | Learn More | Learn More | ||
Now, let’s discuss these tools in more detail, including their pros and cons.
Instagram Scheduling Tools for Businesses
Best for:
Rating:
4.5 (G2)
Apps:
Web version, Android and iOS apps and Chrome, Firefox and Edge web extensions
Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Instagram Threads, and Bluesky.
Key Features of SocialPilot:
- Multi-Format Post Scheduling
- Alt Text & Custom Fields
- AI-Pilot (AI Powered Content Generation)
- First Comment Scheduling
- Advanced Scheduling & Targeting
- Notes on Content Calendar
- Automatic RSS feed scheduling
- Content Library Storage
- Customizable watermarks
- Team Collaboration Tools
- TikTok Analytics
- Feedback Sharing
- Streamlined client approvals
- Social Inbox Management
- 24×5 Customer Support
- Canva Integration
Pros
- SocialPilot features a user-friendly interface that simplifies post creation and editing across all major social media platforms.
- The platform is backed by prompt and helpful customer support, ensuring quick resolutions to user concerns.
- It has transparent and budget-friendly pricing, which delivers substantial value compared to other tools in the market.
- It provides robust organizational tools, making it easy to manage and categorize multiple location pages efficiently.
- Setting up the platform is easy, with a seamless process for connecting and grouping various pages.
Verified User in Construction
It’s super easy to connect our accounts and schedule our posts! It was easy to implement with our team and our users. We are posting to over 75 social accounts weekly so having a tool that is easy to use is extremely helpful.
Cons
- Connecting social media accounts may require re-authentication to remain linked with the platform.
- Some users have experienced issues with posts being published containing broken links.
Shauna M.
I have run into a few issues with content not posting and receiving an error.
About SocialPilot
SocialPilot is an all-in-one social media management platform loaded with all the tools any social media manager needs. With SocialPilot’s built-in scheduler, you can plan all your posts (Feed posts, carousels, Reels, and Stories) in advance and publish them based on your content calendar.
With a drag-and-drop content calendar, you can easily shuffle your posts and drop them on any timeline. This Instagram tool lets you manage multiple Instagram profiles and pages from a single dashboard and avoid juggling between apps.
The best part is that you can schedule hundreds of content pieces and get recommendations for the best time to post to ensure you get the most engagement and clicks.
SocialPilot Pricing:
SocialPilot provides its users a 14-day free trial and access to all premium features (no credit card required, and you can cancel at any time). Choose a plan that is best for you.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Your LinkedIn Management
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Overall Verdict
SocialPilot is a solid all-in-one social media management tool designed with SMBs, agencies, and multi-location brands in mind. It takes the hassle out of daily social media tasks by automating everything from scheduling and publishing to content creation and reporting. The interface is clean, intuitive, and beginner-friendly—so even if you’re not super tech-savvy, you’ll find it easy to navigate.
Its wide range of features, from multi-format post scheduling to collaboration tools and AI-powered content generation, makes it a smart choice for teams looking to streamline their workflow. Plus, with affordable pricing plans and a generous 14-day free trial, SocialPilot makes scaling your social media efforts both easy and budget-friendly.
Best for:
Category:
AI Tool for Scheduling and Publishing
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Integrations:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
Key Features:
- Centralized Dashboard
- Content Management Hub
- Unified Social Inbox
- Comprehensive Analytics
- Link in bio Integration
- Intuitive Content Calendar
- AI-Powered Captions
- Team and Client Collaboration
Pros
- This tool’s user interface is considered easy for marketers at any level of expertise.
- Later, lets you drag and drop content assets onto the calendar, making scheduling social media posts quick, and simple.
- The link-in-bio is fully trackable, allowing you to easily monitor landing page performance directly from the social media analytics dashboard.
Casey G.
I like the full calendar view you get of your week worth of content. I also find the analytics page very helpful for when I’m doing my monthly overview of content performance.
Cons
- Later, video posting can be interrupted if there are size-related issues, requiring users to edit videos externally and manually reschedule them.
- The platform offers limited analytics for Facebook and LinkedIn, which may not meet the needs of users seeking in-depth insights.
Arnab M.
We got an annual subscription but decided to cancel it 80 days after paying for it. The customer support got back to us and said that they only refund within 30 days of payment. I understand the need to make money as a SaaS product, but charging people for a service they are not willing to us is just bad business. Moral of the story – DON’T pay for their yearly subscription, not worth it.
About Later
Later is a marketing software that is highly focused on visual aspect, making it a great hit as a great tool for Instagram. It even allows you to schedule Instagram Stories and Reels for later. You can also use Later to manage other platforms like Twitter and Facebook. Unlike many other social media marketing tools Later enables you to visualize your Instagram feed before publishing the posts sequentially.
The platform provides a media library option that helps you manage the pictures you have. Furthermore, with Later, you can manage comments on Instagram. You can locate and reply to all the comments made on any of your posts.
The streamlined software is ideal for the use of individual social media managers or creators, but Later lacks any structured approval workflows for larger teams.
Pricing:
Overall Verdict:
From our perspective, Later stands out as a better choice for businesses and creators thanks to its strong visual content management and easy-to-use tools. While Hootsuite is still a solid social media management platform, Later offers greater value, especially when it comes to affordability.
Best for:
Rating:
4.2/ 5 (G2), 8.3/10 (TrustRadius), 4.4/ 5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile
Key Features:
- Bulk post scheduling
- Auto-schedule for the best times
- Social media monitoring streams
- Automated reporting
- Social ad management
- Social listening and insights
- Post-performance analysis
Pros
- Hootsuite’s content calendar proved to be very effective in visualizing strategy and easily rescheduling posts from one date to another.
- All the Hootsuite users highly commend the bulk scheduling abilities of the platform.
- 54.5% also find the ability to generate customizable reports very helpful for easy data visualization, according to their convenience.
- Hootsuite’s 37.4% of users find the unified inbox very useful since it enables them to manage all their audience interactions from multiple social channels on a single dashboard.
- There are inbox tools in Hootsuite that let users automate the answers to common queries. This helped 10% of users scale their responses faster.
Mackenzie M.
I appreciate the platform’s multiple features that reduce the time and effort required for scheduling, so that you can spend more time creating content rather than the tedious tasks that come along with social media management. I like that have access to the majority of Social Platforms through one centralized system.
Cons
- The customization abilities for content creation in Hootsuite have some scope for improvement, especially visual content editing features. 24% of people have asked for more advanced functions to better edit their content within the app itself.
- Nearly 22% of reviews have expressed dissatisfaction due to the inability of Hootsuite to integrate external messaging platforms with their social inbox.
- When it came to organizing the Hootsuite inbox, many users said that managing and categorizing a high volume of messages became very difficult for them.
- All the reviews have shown complaints due to the inability of Hootsuite to integrate CRM systems with the inbox, which does not help the workflow at all.
- A 100% majority believe that Hootsuite is not able to deliver value for money and charges exaggerated prices. This leads to the tool being unaffordable for medium and small businesses.
Nikkola B.
The create feature is nice, except the design tools in the software are limited. The Canva extension is useful, but the fact that you can’t log in is frustrating because it won’t save your design. Content created using the extension is editable if you send it for approval. Analytics are limited and sometimes don’t have all the old data.
About Hootsuite
Hootsuite is one of the most widely recognized social media management tools globally. The Instagram tool lets you create posts, stories, carousels, and Reels and schedule and publish directly from the dashboard.
With Hootsuite’s built-in social media content calendar and planner, you can easily schedule your posts by dragging and dropping them to selected days/dates. This makes things easier for social media managers.
The AI writer and hashtag recommendation help you generate post ideas, captions, and more for your campaign, and the editor makes it easy for you to make content changes on the go.
The bulk scheduler enables you to streamline your social media campaign by scheduling hundreds of posts in advance for the best time to post to increase engagement rates.
Pricing:
Overall Verdict:
Hootsuite stands out with its extensive in-app integrations, transforming it into a holistic social media automation suite. Its automation features reduce users’ time spent on mundane and repetitive tasks. However, it’s worth noting that its advanced functionalities come at a premium price, which may pose a challenge for smaller businesses and individual marketers.
Best for:
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Integrations:
Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile
Key Features:
- In-depth Analytics
- Team Collaboration
- Hashtag Tracking and Suggestions
- Comprehensive Dashboard
- Visual Content Calendar
- Social Listening
- Multi-platform Publishing
Pros
- A fraction of Sendible users value the adaptable pricing structures provided by the tool.
- Approximately 57% of those offering feedback have highlighted the user-friendly nature of the platform’s dashboard, making its use quite straightforward.
- The capability to craft various post types, incorporating images, videos, and carousels, speeds up the content creation process, ensuring audience engagement with a variety of content.
- The effectiveness of Sendible in facilitating KPI monitoring for users to track their social media performance has garnered positive feedback from 22% of the audience.
- The collaborative features within Sendible’s social inbox enable entire teams to seamlessly distribute message-handling responsibilities among themselves, contributing to an efficient workflow.
Verified User in Professional Training & Coaching
I’ve tried a few schedulers that just didn’t work properly, or broke when new features were added. I’ve been with Sendible for over a year now with no problems and I would definitely recommend them to anyone. The customer support is great too.
Cons
- Roughly 75% of users have expressed dissatisfaction because Sendible does not offer discount deals.
- Despite the proclamation of being available on multiple channels, customer support lacks efficiency on all those platforms.
- A minimum of 50% of users have conveyed their displeasure regarding the challenging integration of external tools into Sendible.
- Users anticipating complete customizability in the UI were let down by the restrictions in tailoring the dashboard elements to suit their preferences.
- Despite the popularity of visual content editing among users, nearly half of them encountered issues at some point, hindering the optimization of their social media posts.
Verified User in Legal Services
Poor analytics, not reliable, difficult to target by location.
About Sendible
Another one of the tools to check Instagram engagement is Sendible . This platform should work just right for any marketer with a large agency interested in Instagram management tools.
It comes with an intuitive interface, so you don’t have to spend much time learning it. Whether you’re a person aiming to expand on Instagram or a committed social media team seeking to refine their process, Sendible provides a centralized and user-friendly platform that elevates your social media management efforts.
Nevertheless, a few users have shared less-than-optimal encounters with the excellence of Sendible’s customer support.
Pricing:
While integration and support issues persist for some, its updated plans—from Creator at $29/month to White Label+ at $750/month—make it a flexible choice for growing teams with varying needs.
Overall Verdict:
Sendible is a solid social media management platform for mid-sized businesses and agencies, offering strong scheduling, analytics, and collaboration tools. Its user-friendly dashboard and content variety support efficient workflows.
While integration and support issues exist, its flexible plans and performance tracking make it a valuable option for growing teams.
Instagram Analytics Tools for Businesses
Best for:
Rating:
4.6/5 (G2)
Apps:
Web
Integrations:
Instagram, Facebook, LinkedIn, Twitter (X), TikTok, YouTube
Key Features:
- In-depth Instagram analytics and benchmarking
- Competitor performance tracking
- Instagram Stories analytics
- Customizable white-label reports
- Historical data access for audience and engagement trends
- Automated reporting and team collaboration tools
Pros
- It gives you access to data that’s excellent for comparison and benchmarking.
- It has an excellent support team that can attend to your needs as soon as possible.
- It shows historical data and spreads the search across various platforms for easier comparisons.
Alexandra M.
I really like how detailed the analytics are—it gives me a clear picture of how my social media is performing. The reports are visually appealing and easy to understand, which saves me a lot of time.
Cons
- SocialInsider is quite expensive.
- It is too streamlined for a broad marketing experience.
About SocialInsider
Socialinsider is an analytics tool that lets you take a comprehensive look at your social media metrics. It can go as far back as 5 years before the time of the search to filter content and present it to you.
SocialInsider is one of the few Instagram growth tools you can use for competitive research to understand your audience better and create a strategy to win them over.
Pricing:
Socialinsider offers four pricing plans: Essentials at $99/month for freelancers, Basic at $149/month for small teams, Pro at $249/month with advanced features, and Enterprise with custom pricing tailored for large agencies.
All plans include Instagram analytics, reporting, and competitor tracking. Discounts are available with annual billing, and a free 14-day trial lets you test features before committing. No credit card required.
Overall Verdict:
SocialInsider is a powerful Instagram analytics tool ideal for agencies and social media managers who need deep insights and competitive benchmarking. Its reports are detailed, visually appealing, and easy to interpret.
While pricing may be steep, its robust features and historical data access make it worth considering for those serious about social media performance and strategy.
Best for:
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Integrations:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile and TikTok.
Key Features:
- Influencer collaboration features
- Social listening tools
- Customizable reporting
- Robust analytics dashboard
- Advanced scheduling tools
- Unified social inbox
- Team collaboration and workflow approval
- Automated report generator
- Hashtag suggestions
Pros
- Sprout Social offers robust and downloadable analytics and reports.
- Get insights into paid and organic performance.
- Excellent customer service.
Anna S.
Sprout Social is a powerful tool that makes managing social media seamless. The user-friendly and intuitive interface and robust scheduling features save time, while the in-depth analytics provide valuable insights. I particularly love the feature that allows you to create different versions of the copy and the option to schedule posts at the optimal time to reach the largest audience. Integration with multiple platforms is smooth, and the customer support is swift, responsive and helpful.
Cons
- Needs more report customization features.
- Should include better audience demographics.
Di L.
It costs way too much for what you get, or at least for what we need. They really get you with user fees and we are a seasonal business so we double our users for just a few months a year and they want us to pay for the seats that are unused year-round. YouTube analytics don’t pull in anymore and we keep getting the brush off on when it will be fixed for months.
About SproutSocial
If you want to understand what content resonates with your audience, identify market trends, and improve the ROI of your social media campaign, Sprout Social can be a good match. This Instagram analytics tool lets you access industry, brand, and competitive insights.
Connecting audience reactions to marketing campaigns is easier with Sprout Social. This tool can help in swift data collection and assist in decision-making by brands. Moreover, Sprout Social, as a social media management platform, helps brands manage conversions and achieve robust growth.
Sprout Social uses social listening tools to identify gaps and improve the health of your brand. It also assists in coping with the latest trends and identifies influencers who can help in brand promotion.
Pricing:
Overall Verdict:
Sprout Social is a comprehensive social media management tool for growing businesses and enterprises. In our opinion, it has powerful analytics, intuitive scheduling, and strong social listening capabilities.
While its pricing may be steep for smaller teams, the platform’s depth, collaboration features, and excellent customer support make it a top choice for brands serious about performance and strategy optimization.
Best for:
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Integrations:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.
Key Features:
- Direct Publishing Tool
- Bulk-Scheduling
- Content Calendar
- Team Collaboration
- Social Listening Capability
- Smart AI Image and Content Assistant
- PulseLink in Bio
- Unified Social Inbox
- ROI Tracker
- Detailed Analytics & Reporting
Pros
- Many users liked how easy it is to create various types of posts due to the streamlined process.
- Agorapulse’s visual content calendar proved useful for users, aiding in planning and visualizing scheduled content.
- Several users found performance metrics on current trends, clicks, and conversions within Agorapulse strategically advantageous.
- 75% of users feel that collaborative responding capabilities help organize their workflow seamlessly.
- Almost five out of every six users praised Agorapulse for its easy navigation and user-friendly design.
Maria H.
The publishing features and content calendar on Agorapulse are incredibly helpful. I am a project manager for our small business digital marketing agency, and ever since we switched to Agorapulse, our social media management has run so much smoother. Bulk publishing for our clients is easier with Agorapulse than publishing natively. The calendar and its features help keep me and our other project manager on track.
Cons
- About 30% of users faced challenges with the scheduling process, finding queuing, pre-scheduling, and timelining somewhat cumbersome.
- Despite having automated reporting capabilities, nearly one-third of users felt the tool needed more updates and improvements.
- 32% of users expressed the need for enhancements in the tool’s responsiveness to messages and comments.
- Due to limited customer support availability, almost half of the users experienced delays in getting responses, affecting their regular workflow.
- One in five users reported that the support team was unable to resolve their issues.
Verified User in Marketing and Advertising
It crashes regularly and the solutions provided by the customer support team are not feasible. Content does not always post and messages don’t get sent. Delays work and honestly would be best not to use if the problem persists.
About Agorapulse
Agorapulse helps manage your social media by offering a host of tools for publishing, monitoring, reporting, and team collaboration.
This intuitive Instagram management tool helps in collaborating and scheduling content for multiple social media platforms. It helps ascertain trends about the brand and its competitors.
This automation for Instagram can be for a marketer aiming for growth with its Instagram marketing strategy. However, according to some of the users, Agorapulse is a bit unaffordable if you are a small-scale business functioning on a limited budget.
Pricing:
Overall Verdict:
Agorapulse is a user-friendly social media management platform ideal for businesses of all sizes, especially agencies and e-commerce brands. It stands out with its content calendar, collaboration tools, and ROI tracking.
While some users reported issues with scheduling and customer support, its powerful features and clean interface make it a strong contender for teams needing efficient publishing, monitoring, and reporting across multiple platforms.
Best for:
Star Rating:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Integrations:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- AI-Powered Assistance
- Social Inbox
- Start Page Creator
- Customizable Schedule
- Team Collaboration
- Mobile Application
- Multi-account Scheduling
- Analytics and Reporting
- Content Calendar
- Browser Extension
- RSS Feed Integration
Pros
- Buffer provides impressive analytics insights to help track the performance of your posts.
- Its intuitive interface ensures a smooth and user-friendly experience.
- Flexible scheduling options make it easy to manage posts across different time zones.
Abhishek
The best part of the software is that is quite fluent and easy to navigate and understand. Also, they have responsive customer support which gives a great user experience. Mostly I use this platform daily to manage all my social media accounts and also schedule multiple posts at different timings for better results. It is quite easy to integrate it with all other social media accounts of our organizations in seconds.
Cons
- No hashtag suggestions for marketing agencies and social media managers.
- Tool crashes often and you have to reconnect again and again.
- Doesn’t tell you the best time to post on different social media profiles based on audience activity.
Verified User in Marketing and Advertising
Analytics aren’t as good as others in the industry, such as HubSpot. Scheduling drafts for approval is incredibly clunky and hard to use.
About Buffer
Buffer is a simple yet reliable social media tool built for small businesses and agencies. With Buffer you can plan, schedule, publish to Instagram, Facebook, LinkedIn and X all from one clean dashboard, and also check their social media performance analytics. It simplifies team collaboration by letting you assign roles and set up approval workflows, ensuring everything stays on track. Whether you’re managing multiple brands or clients, it keeps things organized and efficient without the usual mess.
One of Buffer’s standout features is its analytics, offering clear insights that make it easy to refine your content strategy without sifting through loads of data. It also includes a visual content calendar and simple engagement tools, so you’re not just scheduling posts — you’re building real connections with your audience.
Pricing:
Overall Verdict:
Buffer is a great choice for solopreneurs, small businesses, and growing teams looking for a clean, easy-to-use platform. It streamlines social media management with flexible scheduling, solid analytics (on paid plans), and smooth multi-platform integration.
While it lacks advanced tools like hashtag suggestions or AI posting time insights, its affordability, user-friendly interface, and collaboration features make it a smart pick for simple, efficient content planning.
Paid and Free Instagram Tools for Influencer Marketing
Best for:
Rating:
5/5 (G2)
Apps:
Web
Integrations:
Google Sheets, HubSpot, Shopify, Zapier, and more via API
Key Features:
- Influencer Discovery (search influencers by audience demographics, engagement rate, follower count, etc.)
- Fake Follower Detection
- Influencer Vetting with In-depth Audience Analysis
- Instagram Story & Post Tracking
- Customizable Influencer Lists
- Exportable Reports
- Creator CRM for Outreach & Management
- Real-Time Campaign Tracking
Pros
- It has a simple UI.
- Its world-class support enables you to run effective influencer campaigns without prior experience.
- It has additional best tools for Instagram, such as Lookalikes and Growth
- Rate filters that help you find the perfect partners to keep upscaling your campaigns.
- Audience data & insights are more accurate compared to similar influencer marketing tools.
Joshita D.
Modash makes influencer search incredibly easy with its detailed filters. Whether I need to find influencers by specific audience demographics, follower size, or engagement rates, the platform helps narrow it down quickly. The campaign monitoring features are also super helpful, letting me keep everything organized and track the progress in one place. It saves a lot of time and effort.
Cons
- No free version other than a 14-day free trial.
- No built-in feature for compensating creator partners.
Matheus R.
Design: It could have a more updated and aesthetically pleasing look. Estimated reach (Campaign Monitoring tool): this feature for Instagram stories presents numbers that are far from reality. I understand that it is still a beta version, but I see this as a possibility for improvement. I discovered this when I asked one of my influencers to send a screenshot of the analytics from IG.
About Modash
Modash can help you grow on Instagram by connecting with influencers. The platform lets you search & analyze influencers to find creators with engaged audiences who are likely to be interested in your brand.
Big names like Google & Bolt trust it, but you can use Modash to kick-start your influencer marketing program even as a newcomer. The UI is beginner-friendly and backed by a world-class support & success team. It’s perfect for eCommerce & B2C SaaS brands looking to boost their Instagram reach.
Pricing:
Overall Verdict:
Modash is a powerful influencer marketing tool ideal for brands and agencies serious about scaling on Instagram. It streamlines influencer partnerships with detailed audience insights, intuitive discovery tools, and robust campaign tracking. While it lacks a free plan and built-in payment features, its advanced filters and accurate data make it a solid investment for growth-focused teams.
Best for:
Rating:
4.3(G2)
Apps:
Web, Android and iPhone
Integrations:
Shopify, HubSpot, Hootsuite, Mailchimp, Canva, Salesforce Marketing Cloud, Dropbox, Adobe Experience Manager, Bynder, Zapier, and more.
Key Features:
- Managed influencer discovery with audience vetting
- Influencer analytics and campaign tracking
- User-generated content (UGC) rights management
- Shoppable UGC galleries for eCommerce
- Social contests and engagement campaigns
- Visual content curation with AI-powered tools
- Customizable experience pages and content moderation
- Integration with marketing and CRM platforms
Pros
- Excellent customization options.
- Easy to maximize audience reach and engagement.
- Innovative platform.
Verified User in Arts and Crafts
There are a lot of features built-in and add-ons you can purchase, like a contest platform and landing page. Requesting UGC approval is also pretty straightforward and easy to do. The support team has also been very helpful and easy to work with. TINT also has good integration with Hootsuite.
Cons
- Instagram geo-locations are not available on the dashboard.
- Filtering and sorting options are not available.
Natasha s.
Platform breaks down, has random glitches that even after you think you have fixed them with the help of the support team come back eventually.
About TINT
TINT is a popular Instagram tool for influencer marketing. It is trusted by the most popular brands across the globe and is customizable to fit your requirements.
This user-friendly platform enables easy collection, curation, and display of reviews on Instagram. TINT uses advanced AI features that help achieve greater audience engagement and sales conversion.
Authentic performance insights, analytics, and generating detailed reports are possible with the help of TINT.
Pricing:
Overall Verdict:
TINT is a powerful platform for enterprise brands and agencies focused on community-driven influencer marketing. Its AI-powered content tools, UGC rights management, and customizable galleries help brands boost engagement and conversions.
While the platform offers strong integrations and excellent support, occasional technical glitches and limited filtering options could affect the experience. Overall, it’s a solid pick for large-scale, customized influencer campaigns.
Paid and Free Instagram Tools for Social Listening
Best for:
Rating:
4 (G2)
Apps:
Web
Integrations:
Slack, API access for custom integrations.
Pros
- It is excellent for carrying out keyword searches. It hardly misses anything.
- With Awario, it is easy to set up alerts, and you can have them delivered to your inbox automatically.
- It helps you manage multiple clients at once.
Amir C.
One of the best things about Awario is its 360 social media monitoring. Their technology keeps track of every mentions from multiple social media platforms like Twitter, Reddit, Meta, Etc.
Cons
- The tool can be slow for navigation.
- It may take some time for you to get used to the tool.
Annie A.
Awario is a tool that is necessary for my work but the features have decreased significantly. Ever since they lost access to Facebook and Instagram the usefulness has decreased significantly. Every alert has suggestions for linking Slack and Twitter that is completely unnecessary and annoying that I have to close them out every time. Though they decreased the cost of our subscription after they lost access, we are still looking for a different tool that will give us access to mentions on those platforms. They mentioned possibly supplementing.
About Awario
Awario is appropriately termed a social media ‘listening’ tool because it gathers information relating to the brand’s mentions and tags on social media.
Awario scours social media, blogs, and the whole of the internet to pinpoint locations where you are mentioned, ensuring you don’t miss out on any opportunity to engage in a conversation involving you.
As an Instagram tool, Awario helps you gauge your brand’s health. It also enables you to keep an eye on the competition. This way, you know what areas to improve on to match up to expectations.
Pricing:
Overall Verdict:
Awario is a solid choice for brands and agencies that need in-depth social listening and influencer tracking. It offers real-time monitoring, sentiment analysis, and customizable alerts across multiple platforms including Instagram.
It is a good choice for brand and agencies trying to deepen their social listening and influencer tracking.
Awario is a solid choice for brands and agencies looking for deep social listening and influencer tracking. With strong keyword tracking and an intuitive setup, we find it especially useful for managing multiple clients, monitoring brand health, and keeping tabs on the competition all without missing a beat.
Best for:
Rating:
4.3 (G2)
Apps:
Web
Integrations:
Slack, API access for custom integrations
Key Features:
- Real-time monitoring across over 1 billion sources, including social media, blogs, forums, and news sites.
- Sentiment analysis to gauge public perception.
- Influencer identification and tracking.
- Customizable alerts and reports.
- Social media management tools include publishing and scheduling.
Pros
- User-friendly interface with intuitive navigation.
- Comprehensive analytics and reporting features.
- Effective for brand monitoring and competitive analysis.
Stéphane P.
Very simple to use, extremely reliable, and efficient to find specific info anywhere on the web at the right time.
Cons
- Limited integrations compared to some competitors.
- Advanced features may require a learning curve for new users.
- User complaint about limited customization options.
Verified User in Real Estate
1 I don’t know why my activity is reported sometimes and not others. 2 I have no one at Mention who can guide me on how to get relevant/the best results with their platform. 3 I get a lot of irrelevant Mentions concerning people with the same name as me. There should be a way to exclude their activity being reported to me.
About Mention
Mention can be described as an online radar that helps to keep an eye on everything people are saying about you across the internet. Whether it’s a tweet, a blog or a comment on a social media post. Mention picks it up and sends it your way in real time. That means you’re never left out of the conversation.
It’s built for businesses of all sizes such as startups, agencies, and even big enterprises, and is trusted in over 125 countries. You can monitor brand mentions, track competitors, follow trending keywords, and even manage your social media presence from the same dashboard.
So, whether you’re watching your reputation, planning your next campaign, or just want to stay in the loop, Mention helps you stay informed and connected.
Pricing:
Overall Verdict:
Mention is a powerful yet user-friendly tool for tracking brand mentions and managing social media presence. With real-time alerts, sentiment analysis, and influencer tracking, it’s a solid choice for businesses wanting to stay in the loop online.
While it has fewer integrations than some competitors, its comprehensive monitoring and clean interface make it especially valuable for growing brands and agencies looking for actionable insights.
Best for:
Rating:
4.6/5 (G2), 4.7/5 (Capterra)
Apps:
Web version, Android and iOS apps
Integrations:
Facebook, Instagram, X (Twitter), Linkedin, Quora, Youtube, TikTok, Twitch, and more.
Key Features:
- Trend Analysis
- Customizable Reporting
- AI-Powered Insights
- Sentiment Detection
- Influence Metrics
- Mention Tracking
- Brand AI Assistant
- Data Export and Alerts
- White-Label Reporting
About Brand24
Brand24 is an excellent social listening tool which helps take action in real-time based on interactions of viewers. It can help identify issues before they become serious, based on monitoring the sudden increase in the volume of discussions about your brand.
This tool for Instagram helps you customize the mode of alerts. Obtaining accurate results is made possible through its robust filtering options.
It is an easy-to-use tool that lets you analyze competitors and your conversions to take immediate corrective action.
Pros
- The tool uses advanced sentiment analysis to segment positive, negative, and neutral mentions.
- Sharing insights across the organization is very easy.
- Lots of filtering options are available.
Doug L.
The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.
Cons
- Translation into more languages would be beneficial.
- It leaves out some mentions at times.
Mark A.
Brand24, the Basic plan, missed a lot of mentions of our brand based on the keywords that we set up with their team.
Instagram Tool for Content Creation
Best for:
Rating:
4.7 stars on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Key Features:
- Drag-and-drop design tools
- Customizable template
- Access to stock photos
- Collaboration tools
- Social media post sizing
- Custom branding options (for premium users)
- Animation and video tools
- Cloud storage for designs
Pros
- It has thousands of pre-set templates that can suit different social media platforms.
- Not much technical knowledge is needed to use the tool.
- Results can be obtained in various formats as desired by the user.
Hasan T.
As a non-professional editor, I found Canva easier to use than other professional platforms and services. In particular, I really liked the charts app add-on which I use to create interactive charts and graphs that I later embed on my website. The Canva platform offers a lot of useful add-ons and sharing features as well as integrations with third-party apps like Mailchimp and LinkedIn.
Cons
- More cutting and shaping tools are required.
- 3D section to design logos inside photos is needed.
- Canva pro can be oo expensive for many users. Many users use it only for very specific features only.
Yosef S.
First & foremost it’s too expensive. Most of the people don’t need it for all the month or most of the features.
About Canva
Canva is one of the best design tools for Instagram. It features thousands of professional-quality templates and designs.
Canva makes it easier to present and download designs. You can design a logo, poster, banner, video intro, meme, flyer, invitation, and more.
This tool also facilitates team collaboration with the best of their productivity tools.
Pricing:
Overall Verdict:
Canva is a go-to design tool for creators, marketers, and teams looking for an easy yet powerful platform. With its drag-and-drop interface, rich template library, and collaborative features, Canva simplifies content creation for Instagram and beyond.
While its Pro version may feel pricey to some casual users, the flexible top-up pricing makes it accessible. Whether you’re designing solo or with a team, Canva offers a smart, efficient, and creative solution for
all your visual content needs.
Best for:
Rating:
4.8/5 stars (Google Play)
Apps:
Android and iOS
Integrations:
Direct integration with Instagram for seamless content sharing.
Pros
- Easy to add colorful text to photos.
- College creation is easy.
- Compatible with most devices.
Emily Ortiz
Been using this app for years and it’s the only app that can size the pics I want to post to IG so perfectly! IG is very annoying when it comes to creating a post because it will automatically zoom in on your photo but won’t let you zoom out all the way to display the full photo. Sometimes the photos are auto zoomed in wayyyy too much it ruins the post altogether. Thankfully instasize fixes all those issues for me allowing me to post any photo I want and the way I want!
Cons
- With each new update, the borders and backgrounds are lost.
- Lot of glitches were faced while using the app.
Toni Jourdain
I can do this and a lot more on other apps so I deleted this app. Maybe it will get better later on
About Instasize
Instasize is a popular photo editing and resizing tool that can instantly transform your photos to make them captivating.
With Instasize’s unlimited advanced features, you can change the background, add filter effects, include borders, create collages, and resize photos.
It gives you access to 130+ premium filter options for free, so you can try out various options before buying the premium version.
Pricing:
Overall Verdict:
Instasize is a great choice for content creators, influencers, and marketers looking for a simple yet effective photo and video editing app tailored for social media. Its ability to resize content perfectly for Instagram, add creative filters, and build collages makes it a go-to tool for many.
While we found that the app is praised for ease of use and compatibility, some users report glitches and limitations with updates. Still, with its affordable pricing and a handy free trial, Instasize remains a reliable companion for those wanting polished, Instagram-ready visuals in minutes.
Best for:
Rating:
4.8/5 stars (Google Play)
Apps:
Android, iOS Windows, and MacOS
Integrations:
Adobe Creative Cloud, Adobe Premiere Pro (for seamless transition to advanced editing) Dropbox, Google Drive for cloud storage, Direct export to Instagram, TikTok, YouTube, and more.
Pros
- It is simple and easy to use.
- The free version also allows unlimited access to editing and effects.
- Editing can be completed quickly.
Prateek P.
The best thing about adobe premiere rush is ease of editing videos. You can import mp4 videos directly on to the software and start editing. Cut copy and paste, increase the frame length , slow down everything is possible with premiere rush. You can add sound to your videos as well. Overall a good product that comes with Adobe Creative Cloud Package.
Cons
- The app crashes frequently.
- The pro version needs more learning to understand its use.
Hilary H.
They’ve trimmed down everything good about the original Premiere. There are nearly no features available. It is very slim and doesn’t offer the capabilities other entry-level video editing software do.
About Adobe Rush
Adobe Rush is one of the best tools for creating Instagram content. It allows you to express your creativity through captivating images and videos. This desktop and mobile video editing app can help you shoot, edit, and share premium-quality videos.
Videos created here can be exported to any social media platform without disturbing the aspect ratio.
This app has hundreds of in-app features for audio, graphics, and adding titles.
Pricing:
The Creative Cloud All Apps Plan, at $54.99/month, provides access to all Adobe creative apps. Plans are flexible, catering to beginners and professionals, with options for mobile and desktop editing.
Overall Verdict:
In our experience, Adobe Rush is a powerful yet beginner-friendly video editing tool, perfect for content creators, marketers, and small businesses. It’s loved for its intuitive interface, easy-to-use editing tools, and seamless integration with Adobe Creative Cloud. You can shoot, edit, and share high-quality videos on the go—ideal for Instagram, YouTube, and TikTok.
While some users note occasional crashes and limited pro features, its reliability for quick, professional edits stands out. With flexible pricing and access to Adobe’s broader ecosystem, Adobe Rush is a smart choice for creators wanting polished content fast.
Which Instagram Tool Is the Right Fit for You?
When considering the optimal Instagram management tool for your needs, evaluating your business requirements and growth stage on the platform is crucial.
There isn’t a one-size-fits-all solution, and the choice depends on your specific objectives. Each tool we’ve mentioned serves your purpose. You can take the free trials to help you determine a tool that aligns with your Instagram management goals.
Different tools offer multiple functionalities. That being said, guidelines by social media networks may hinder some capabilities. So, by taking a trial, you will understand whether the tool is the right fit for your needs.
As you progress on Instagram and your needs evolve, you will need to consider tools that provide advanced features such as content curation, in-depth analytics, and in-built post-creation capabilities. Ultimately, the best Instagram tool is one that seamlessly integrates with your workflow and contributes to your Instagram presence.
Conclusion
From content creation and scheduling to influencer marketing and ad management, these tools streamline processes and provide valuable insights, ensuring competitiveness in the dynamic Instagram landscape.
In addition to popularInstagram tools, some underhyped apps used by Instagrammers include photo and video editing apps like VSCO, Snapseed, Lightroom CC, Square Sized, and Adobe Lightroom.
However, to truly excel, you need to elevate your marketing game with these Instagram marketing tools. They handle scheduling and content analysis, allowing you to focus on creating high-quality content and brainstorming new campaign ideas.
Ready to get started? Try SocialPilot as your Instagram growth tool and put your marketing on autopilot. Take advantage of the 14-day free trial to boost your branding like never before.
Don’t miss out on this opportunity!
Frequently Asked Questions
What are the Instagram tools for businesses?
Instagram tools are used for promoting a business on Instagram. They come in large varieties to aid you in different aspects. Some tools for Instagram will help you with analysis, while others will let you schedule posts for later. However, a SocialPilot like tool helps in both.
What is the best time to post on Instagram?
The best time to post on Instagram is 6 am-11 am PST. But it is advisable to track your audience demographics to find your best suited time for better engagement on Instagram.
How many times should I post on Instagram?
Posting once a day on Instagram is advisable because you don’t want your followers to mark you as spam. However, you can post multiple Instagram stories throughout the day for a pronounced reach.
How many times should I post on Instagram?
Posting once a day on Instagram is advisable because you don’t want your followers to mark you as spam. However, you can post multiple Instagram stories throughout the day for a pronounced reach.
What are the best paid and free Instagram tools you can use?
Some of the best tools for Instagram are:
- SocialPilot
- Sendible
- Hootsuite
- Later
- Shortstack
- Modash
- Awario
- Keyhole
- SocialInsider
- Iconosquare
Which Instagram tools let you post directly?
The tools that let you post on Instagram directly are:
- SocialPilot
- Hootsuite
- Later
- Sendible
What are free Instagram marketing tools?
There are many free Instagram marketing tools, but not all offer a worthy range of features. Although there are still some free Instagram marketing tools like SocialPilot, Buffer, Crowdfire, Later, BaazarVoice, Audience Insights, IconoSquare, and Leetags, among others.
What are the tools on Instagram?
Instagram Business accounts offer several additional tools and features unavailable to personal accounts. Here are some key tools that Instagram Business accounts offer analytics insights, contact button, Instagram ads, Instagram shopping, Instagram stories features, and Creator Studio.
What is the best tool to grow Instagram?
There are many tools to grow Instagram, but SocialPilot stands out among the many available tools for Instagram growth due to its content scheduling and online visibility improving capabilities. It is also an affordable alternative to tools like Sprout Social and Hootsuite that offers the same level of capabilities.
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