Fantastic Instagram Tools Every Marketer Should Use
  • January 30, 2023

10 Fantastic Instagram Tools Every Marketer Should Use

Apart from the usual entertainment dose, Instagram allows businesses to promote themselves without coming across as pushy.

As per the latest social media statistics, 90% of Instagram accounts follow at least one business, and 89% of Instagram users use the platform to discover new products and services.

That means the platform is jam-packed with opportunities to reach potential leads in the masses. However, marketers often sweat in fear of a mediocre presence and dull performance. The fierce competition has made it intrinsically difficult to boost their engagement and ROI.

However, there’s a way out. Compared to those who don’t, businesses that use Instagram tools have cracked the code to success.

We did our research and compiled a list of the top 10 Instagram management tools that will considerably elevate your social media presence.

Let’s get started!

Best Instagram Tools to Grow Your Following



for 1 user


SocialPilot is an Instagram tool that will increase reach by improving your visibility. Thousands of businesses, enterprises, and social media managers use SocialPilot to enhance their digital presence.

This tool covers the most popular social media platforms, Instagram being one of them. You can directly schedule posts, reels, stories, or videos to your Instagram accounts with SocialPilot.

It lets you add all your social media accounts, so you can manage it all from one place. Schedule unlimited posts, track engagements, and improve leads with SocialPilot.

Another incredible set of features is their analytics tools which let you do everything from viewing profile insights to detailed Reels insights and more. Not only are these details viewable but they’re also downloadable. You can also send White Label reports to your clients right from the dashboard itself.


  • Multi-Account Management: Add multiple accounts and keep track of them in real-time with SocialPilot. You can connect up to 200 profiles. This is a deal-sealing feature for a social media marketer with several clients.
  • Content Management: With SocialPilot, you can engage with multiple posts and messages on different platforms at the same time. SocialPilot also allows you to work with your team collaboratively.
  • Powerful Social Media Analytics: SocialPilot makes it possible to be on the top of your social media page’s performance with its great social media analytics and reporting feature. With the click of a button, you can access in-depth information for your posts, reels, and profile, and even download the PDF reports.
  • Automated Publishing: You can schedule and automatically publish your Instagram posts, reels, stories, or videos with SocialPilot. Work on your calendar, finalize your time slots, schedule your posts, and you are done. The posts get shared without any intervention at ease.
  • Conversion Tracking: This works almost the same way as the Analytics feature, the only difference being that it tracks conversion rates.


  • There are loads of Instagram-specific features like inbox, first comment, image editing, carousel posting, tagging, reels, and story scheduling, etc.
  • SocialPilot offers content suggestions based on the selections you make. This is beneficial to marketers who are hard-pressed to find engaging content for their clients.
  • The bulk content posting feature is amazing. As an Instagram marketer, SocialPilot aids you to make hundreds of posts at the same time.

Luis Ignacio C.

I had been using another company to facilitate all of my social media posts, however, the number of accounts I needed took me out of the search for the free products and jumped up pretty quickly to some prohibitive pricing. SocialPilot fit a perfect price point and got me connected to all of my social media accounts very quickly. I can make my posts and schedule them as I like. Thank you!


Hannah F.

What I like about SocialPilot is that it facilitates the scheduling of posts in bulk, and it does not seem automated at all. What I mean by this is that we are able to create posts and share them, and have our own brand to gain an audience. Its customization and UI are what I love most about this program since it’s very flexible and allows the creation of hundreds of posts without any issues.

Social Media Scheduling Tools



for 3 users

Another Instagram tool to consider is Sendible. If you are a marketer with a large agency interested in Instagram growth tools, then Sendible should work just right for you.

It comes with an intuitive interface, so you don’t have to spend much time learning it. Sendible has a content library feature that lets you store hashtags and responses in one place. Queue your posts, and Sendible will do the rest for you.


  • Sendible allows you to store content for future use, so you never run out of material for posting.
  • Sendible has some pretty incredible automation tools. For instance, you can set up automatic replies on Instagram, search for hashtags you are mentioned on, and auto-like those posts too.

LeeAnn B.

Their app is not as intuitive as the desktop platform. Hopefully, it’s in the works, and it more than likely is.


  • Sendible doesn’t offer free plans, and the pricing is expensive for the features it offers.
  • You can’t trust geographic keyword monitoring and might need manual checks.

Kaylee P.

Sendible doesn’t always learn quickly; some of the notifications refuse to go away. LinkedIn requires users to log in again through Sendible every 60-90 days, which is tiresome and occasionally forgotten, so it affects our calendar. The tracked metrics could be more specific with more personalization opens.



for 3 users

One of the chief attractions of Hootsuite is its popularity. It is one of the widely recognized social media management tools and is used by more than 18 million subscribers worldwide. This Instagram tool works across several platforms and integrates more than 200 business applications.

Hootsuite allows you to monitor keywords as well as schedule posts efficiently. Its features also allow multiple units to collaborate and work from remote locations simultaneously.


  • The social streams make it relatively easy to keep a tab on happenings on all your accounts without checking each individually.
  • You can publish posts from the app itself. This is important, especially when you don’t have access to your computer.
  • This Instagram business tool schedules and publishes directly to your accounts.

Thomas C.

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes “actually to publish your post.”


  • It might be hard getting the hang of it. You have to dedicate a lot of time and effort to learn its interface.
  • Hootsuite is also quite pricey.

Shanna T.

The UI seems a bit dated. The features themselves are great, so it truly doesn’t matter, but it’s just not as modern and beautiful as other platforms.



per month for 6 profiles

Later is a marketing tool that is highly focused on visuals, making it a great hit as an Instagram tool. It even has a story button that allows you to schedule Instagram stories for later. You can also use Later to manage other platforms like Twitter and Facebook. Unlike other social media marketing tools that allow you to create a post before attaching a photo, Later requires you to select a picture before drafting it.

Later provides a media library option. This helps you manage the pictures you have. Furthermore, with Later, you can manage comments on Instagram. You can locate and reply to all the comments made on any of your posts.


  • Later makes it relatively easy to upload pictures on Instagram.
  • Later provides you with up-to-date information with newsletters.

Jennifer M.

As the platform is still evolving, there are (more often than I would like, but this may not matter for some lighter users) errors, which means that my clients’ posts are sometimes late or do not post at all.


  • It may be difficult to schedule automatic Instagram posts on Later.
  • Later lacks in-depth features that other Instagram marketing tools like SocialPilot offers.
  • Later is not ideal for coordinating with a large team.

Ayo B.

Although I enjoy using Later for posting to Instagram, my only annoyance is not being able to publish videos without the push notifications automatically. I hope this is a feature that Later plans to add soon.



per month

Shortstack is another Instagram tool for marketers. It is built for lead generation and engagement optimization. Shortstack has several features that help you create effective landing pages and improve social media marketing.

Shortstack can be used to run contests and promotions to spread awareness of your social media page. It also collates email addresses and enables you to conduct polls to gather valuable opinions of your users on social media.


  • It is excellent for organizing social media contests. You do not need to have any prior graphic design experience.
  • Shortstack is a great way to gather information about users.

Deepti S.

Information retrieval and exportation are rather confined to a tiny amount of applications, as the deficiency of an API implies that there is certainly no workaround.


  • You may be required to do constant updates, which can be tiring and interfere with your work.
  • Updates can also be automatic, increasing your billings. Considering the monthly price you already have to pay, it all makes Shortstack quite expensive.
  • As an Instagram marketing tool, Shortstack actually falls short.

Jay T.

It’s really simple to set up a competition or landing page quickly, with easy-to-modify templates and the new theme customization. However, data retrieval and exportation are very limited to a small number of apps, and the lack of an API means that there’s no workaround.



per month

Modash can help you grow on Instagram by connecting with influencers. The platform lets you search & analyze influencers to find creators with engaged audiences who are likely to be interested in your brand.

It’s trusted by big names like Google & Bolt, but you can use Modash to kick-start your influencer marketing program even as a newcomer. The UI is beginner-friendly and backed by a world-class support & success team.

It’s perfect for eCommerce & B2C SaaS brands looking to boost their Instagram reach.


  • It has a simple UI.
  • Its world-class support makes you can run effective influencer campaigns without prior experience.
  • It has additional tools such as Lookalikes and Growth Rate filters that help you find the perfect partners to keep upscaling your campaigns.
  • Audience data & insights are more accurate compared to similar influencer marketing tools.

Kyun Lok N

Impossibly good! We’re really loving the tool! Keep up the great work!


  • No free version other than a 14-day free trial.
  • No built-in feature for compensating creator partners.

Kaarel R

Some bugs have popped up in the early days, although the support is super quick to respond and reach out to you.



per month

Awario is appropriately termed a social media ‘listening’ tool because it gathers information relating to the brand’s mentions and tags on social media.

Awario scours social media, blogs, and the whole of the internet to pinpoint locations where you are mentioned, ensuring you don’t miss out on any opportunity to engage in a conversation involving you.

As an Instagram tool, Awario helps you gauge your brand’s health. It also enables you to keep an eye on the competition. This way, you know what areas to improve on to match up to expectations.


  • It is excellent for carrying out keyword searches. It hardly misses anything.
  • With Awario, it is easy to set up alerts, and you can have them delivered to your inbox automatically.
  • It helps you manage multiple clients at once.

Marco M.

I love that the blog is useful and teaches us how to use the interface to a greater and greater effect each week.


  • The tool can be slow for navigation.
  • It may take some time for you to get used to the tool.

Brian A.

It seems to miss a few posts from Instagram that we thought it would and should easily catch.



for 3 users

Keyhole is one of the popular Instagram tools that keep track of your hashtags in real time. It lets you keep tabs on what is going on around you and help you make changes in your campaign strategy.

With the constant competition of staying with the trend, Keyhole gives you a competitive advantage with social listening and monitoring capabilities. It can also help you in instant engagement as it scours the web and notifies you whenever your brand is mentioned. This is an excellent tool for reaching out to your audience fast.


  • Keyhole lets you download valuable reports in PDF format.
  • Historical data, campaign tracking, and influencer marketing features are available.
  • Track conversations about your brand across blogs, forums, and news websites.

Fatima M

The metrics given on Keyhole are unmatched and help us in setting KPIs and measuring results accordingly. The layout is also very user-friendly, and everything is exportable, so that’s wonderful.


  • It is not affordable for small businesses and agencies.
  • You have to set up trackers beforehand as changing them later might cost you extra.

Ben K

I felt like it broke A LOT. Sometimes info would not be pulled, and the reports would be screwed up, etc. When I requested help, I was made to feel like I was the one making mistakes when I was a pretty savvy user.



for 3 users

SocialInsider is an analytics tool that helps you collate information on social media. It can go as far back as 5 years before the time of the search to filter content and present it to you.

SocialInsider is one of the few Instagram management tools you can use for competitive research so you understand your audience better and create a strategy to win them over with. Here’s a list of Instagram analytics tools if you just want to opt for an affordable solution to measure your Instagram campaigns.


  • It gives you access to data that’s excellent for comparison and benchmarking.
  • It has a great support team that can attend to your needs as soon as possible.
  • It shows historical data and spreads the search across various platforms for easier comparisons.

Alexandra M.

It saves time by having everything in one place. Great for benchmarking, comparisons between brands, and quick reports.


  • SocialInsider is quite expensive.
  • It is too streamlined for a broad marketing experience.

Hunter W.

I’m most disappointed in the reporting. While it gives a good overview, I’d love to see some customization. One specific report I’d like to see is the ability to pull the top x-number of posts from a certain time period. The default report gives the top 5 posts, but I’d love to customize that to see the top 20 or 50+ posts over a period.



for 2 users

Iconosquare is one of the iconic Instagram management tools that lets you plan new posts, check your Instagram analytics, and watch the people in and around your business community. These statistics indicate your content’s impressions, reach, and engagement trends.

Instagram’s analytics package also includes hashtags and competitor tracking, keeping advertisers up to date on social trends. It also comes with a two-week free trial and free resources like an Instagram audit.


  • Iconosquare gives story analytics which is quite useful for brands.
  • The interface is user-friendly and easy to navigate.
  • It provides users with demographic details as well.

Eirik VJ

I love the simplicity and the impressive underlying data set, and all the great analytics that they share. I also enjoy the fact that I can dig into the data as deeply as I want.


  • Large photos need to be resized to be scheduled via Iconosquare.
  • Some notifications hinder the user’s experience.

Devyn D

Some of the categorizations of features are a little confusing. The names of the categories are not necessarily user-friendly, but once you get the hang of it, it’s fine.


Instagram is on its toes to launch newer features to help you break free from a rut and propel your brand forward. Its ever-improving algorithms ensure to put you in front of the appropriate people at the right time, so you receive more engagement and leads.

But that’s not enough. You need to further polish your marketing game with these Instagram marketing tools. These tools look after scheduling and analyzing your content, so you focus solely on creating high-quality content and brainstorming new campaign ideas.

You can start right away with SocialPilot as your Instagram growth tool and put your Instagram marketing on autopilot. Take advantage of your 14-day free trial to boost your branding like never before.

Frequently Asked Questions

What are the Instagram tools?

Instagram tools are used for promoting a business on Instagram. They come in large varieties to aid you in different aspects. Some tools will help you with analysis, while others will let you schedule posts for later. However, a SocialPilot like tool helps in both.

What is the best scheduling tool for Instagram?

SocialPilot is the best and affordable scheduling tool for Instagram. It lets you handle multiple accounts and users. Not just Instagram, you can manage popular social media platforms like TikTok, Facebook, LinkedIn, Pinterest, and Twitter.

What is the best time to post on Instagram?

The best time to post on Instagram is 6 am-11 am PST. But it is advisable to track your audience demographics to find your best suited time for better engagement on Instagram.

How many times should I post on Instagram?

Posting once a day on Instagram is advisable because you don’t want your followers to mark you as spam. However, you can post multiple Instagram stories throughout the day for a pronounced reach.

What are the best tools you can use for Instagram?

Some of the best Instagram management tools are:

  1. SocialPilot
  2. Sendible
  3. Hootsuite
  4. Later
  5. Shortstack
  6. Modash
  7. Awario
  8. Keyhole
  9. SocialInsider
  10. Iconosquare

Which Instagram tools let you post directly?

The Instagram tools that let you post on Instagram directly are:

  1. SocialPilot
  2. Hootsuite
  3. Later
  4. Sendible

This blog is brought to you by SocialPilot

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