16 Instagram Tools Your Competitor Don’t Want You to Know

Stop guessing and start growing! Explore 16 game-changing Instagram tools your competitors rely on for scheduling, analytics, influencer discovery, and content creation.

Fantastic Instagram Tools Every Marketer Should Use

Let’s be real: Instagram can feel like a full-time job. Between planning posts, keeping up with trends, and figuring out what actually works, it’s exhausting.

But here’s something your competitors won’t tell you, they’re not doing it alone. The secret? They’re using Instagram tools to automate, analyze, and amplify everything they do.

We’ve uncovered 16 powerful Instagram tools your competitors hope you never find. Whether you’re managing one account or juggling dozens, these tools will save you time, improve your engagement, and help you grow faster than ever.

How we analyze & select these Instagram Tools:

We have compiled the following list of top-notch tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.

Top Instagram Tools at a Glance

We’ve provided an in-depth analysis of each Instagram tool to increase your engagement. We’ve handpicked the top performers in this category and compared their standout features to save you time and give you a quick snapshot.

SocialPilot

SocialPilot

Hootsuite

Hootsuite

Buffer

Buffer

Agorapulse

Agorapulse

Sprout Social

Sprout Social

Pricing Starts at $30/Month Starts at $99/Month Starts at $36/Month Starts at $69/Month Starts at $199/Month
Best for Agencies & Small Businesses Brands & Enterprises Mid-size Businesses Brands & Big Businesses Brands & Enterprises
Social Profiles 7 10 6 10 5
Ease of Use
Support
Publishing
Bulk Scheduling 500 Posts 350 Posts check 200 Posts 350 Posts
Smart Queues check check check check check
Repeat Post check Very easy check Complex check check check
First Comment check check check Only Facebook & Instagram check check
Audience Targeting check check check check check
Content Planning & Creation
Calendar View check Easy to read check Complex checkHard-to-read check Confusing check Overwhelming
AI Assistant check check check check check
Custom Call-To-Actions check check check check check
Content Library check check check check check
Instagram Collab Posts check check check check check
Location Tagging check check check Only Instagram check check
Holiday Calendar check check check check check
Engagement
Social Inbox check Unified inbox checkMultiple inboxes check Limited Features checkMultiple inboxes checkComplex
Reply to Reviews & Queries check check check check check
Reply to DMs & Comments check check Only Facebook and Instagram check Seperated Inbox check
Analytics
Detailed Social Media Analytics check Easy to read check Complex check Complex check Complex check Complex
Custom Report Builder check check check check check
Auto-Schedule Report Sharing to Clients check check check check check
Team and Client Collaboration
Client Management check check check check check
Approval Workflows check Advanced check Confusing check Basic check Technical glitches check Tracking glitches
Per Post Multi-User Collaboration check check check check check
Approval-on-the-go check check check check check
White Labeling
White Label Dashboard check check check check check
White Label Downloadable Report check check check check check
Learn More Learn More Learn More Learn More

Now, let’s discuss these tools in more detail, including their pros and cons.

Instagram Tools for Scheduling and Publishing

$30

per month

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Rating:

4.5 (G2)

Apps:

Web version, Android and iOS apps and Chrome, Firefox and Edge web extensions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Instagram Threads, and Bluesky.

Key Features of SocialPilot:

  • Multi-Format Post Scheduling
  • Alt Text & Custom Fields
  • AI-Pilot (AI Powered Content Generation)
  • First Comment Scheduling
  • Advanced Scheduling & Targeting
  • Notes on Content Calendar
  • Automatic RSS feed scheduling
  • Content Library Storage
  • Customizable watermarks
  • Team Collaboration Tools
  • Custom Reporting
  • Personalized Analytics dashboard
  • Custom Analytics Date Range
  • All Platform and Metrics in One Dashboard
  • Feedback Sharing
  • Streamlined client approvals
  • Social Inbox Management
  • 24×5 Customer Support
  • Canva Integration

Pros

  • SocialPilot has a simple, user-friendly interface for creating and editing posts across major social media platforms.
  • SocialPilot’s customer support team is prompt and helpful, resolving issues quickly.
  • Its pricing is clear and affordable, offering great value compared to other tools.
  • Powerful organizational features make it easy to manage and group multiple location pages.
  • Setup is quick and smooth, with an easy process for connecting pages.

Verified User in Construction

It’s super easy to connect our accounts and schedule our posts! It was easy to implement with our team and our users. We are posting to over 75 social accounts weekly so having a tool that is easy to use is extremely helpful.

Verified G2 Review

Cons

  • Connecting social media accounts may require re-authentication to remain linked with the platform.
  • Some users have experienced issues with posts being published containing broken links.

Shauna M.

I have run into a few issues with content not posting and receiving an error.

Verified G2 Review

Our Experience of Using SocialPilot

If you’re on the hunt for a solid Instagram marketing tool, SocialPilot stands out as a reliable choice for both agencies and small businesses.

Efficient Scheduling and Publishing

Managing multiple Instagram accounts can be a daunting task, but SocialPilot’s bulk scheduling feature is a game-changer. It allows us to schedule up to 500 posts at once, streamlining our content planning process. The intuitive content calendar provides a clear visual overview, making it easy to plan and adjust our posting schedule.

The platform’s AI-powered caption generator (AI-Pilot) has been particularly helpful in crafting engaging captions, saving us time and enhancing our content’s appeal. Additionally, the ability to add the first comment during scheduling helps us include relevant hashtags without cluttering the main caption, improving our posts’ reach.

Comprehensive Analytics and Reporting

Understanding our content’s performance is crucial, and SocialPilot delivers with its in-depth Instagram analytics. We can easily track key metrics like engagement, reach, and follower growth, allowing us to refine our strategies effectively.

The platform’s white-label reporting feature is a standout, enabling us to generate customized reports for our clients, complete with our branding. This not only enhances our professionalism but also saves time with automated report scheduling.

Seamless Collaboration and Client Management

Collaboration is vital in our agency, and SocialPilot facilitates this with its approval workflows. We can assign roles, set permissions, and ensure that all content is reviewed before publishing, maintaining quality control across all accounts.

The social inbox consolidates messages and comments from various platforms, allowing us to respond promptly without switching between different apps. This centralized communication hub enhances our efficiency and ensures no message goes unnoticed.

SocialPilot Pricing:

SocialPilot provides its users a 14-day free trial and access to all premium features (no credit card required, and you can cancel at any time). Choose a plan that is best for you.

Ultimate Premium Standard Essentials
$170.00/mo
$200
Billed annually (Save 15%)
$85.00/mo
$100
Billed annually (Save 15%)
$42.50/mo
$50
Billed annually (Save 15%)
$25.50/mo
$30
Billed annually (Save 15%)
Streamline Your LinkedIn Management

Overall Verdict

After extensive use, we find SocialPilot to be a robust and user-friendly Instagram marketing tool. Its combination of bulk scheduling, AI-assisted content creation, comprehensive analytics, and collaborative features makes it an invaluable asset for managing Instagram accounts effectively.

While it may lack some advanced features like automated DMs or competitor analysis, its strengths lie in simplifying Instagram management and providing cost-effective solutions for agencies and small businesses. If you’re seeking a tool that enhances your social media management without breaking the bank, SocialPilot is a worthy contender.


2. Later

$80

for 6 users

Later cover

Best for:

Creators, Agencies, Social Media Managers, and Growing Businesses.

Category:

AI Tool for Scheduling and Publishing

Star Rating:

4.5 on G2 & 4.4 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.

Key Features:

  • Centralized Dashboard
  • Content Management Hub
  • Unified Social Inbox
  • Comprehensive Analytics
  • Link in bio Integration
  • Intuitive Content Calendar
  • AI-Powered Captions
  • Team and Client Collaboration

Pros

  • This tool’s user interface is considered easy for marketers at any level of expertise.
  • Later, lets you drag and drop content assets onto the calendar, making scheduling social media posts quick, and simple.
  • The link-in-bio is fully trackable, allowing you to easily monitor landing page performance directly from the social media analytics dashboard.

Casey G.

I like the full calendar view you get of your week worth of content. I also find the analytics page very helpful for when I’m doing my monthly overview of content performance.

Verified G2 Review

Cons

  • Later, video posting can be interrupted if there are size-related issues, requiring users to edit videos externally and manually reschedule them.
  • The platform offers limited analytics for Facebook and LinkedIn, which may not meet the needs of users seeking in-depth insights.

Arnab M.

We got an annual subscription but decided to cancel it 80 days after paying for it. The customer support got back to us and said that they only refund within 30 days of payment. I understand the need to make money as a SaaS product, but charging people for a service they are not willing to us is just bad business. Moral of the story – DON’T pay for their yearly subscription, not worth it.

Verified G2 Review

Our Experience of Using Later

Let’s dive into a detailed, firsthand review of Later’s Instagram tools, tailored for social media marketing agencies and small businesses.

Efficient Scheduling and Publishing

Managing multiple Instagram accounts can be a daunting task, but Later’s bulk scheduling feature is a game-changer. It allows us to schedule various content types, including single images, carousels, Stories, and Reels, in advance, streamlining our content planning process. The intuitive visual content calendar provides a clear overview, making it easy to plan and adjust our posting schedule.

The platform’s Best Time to Post tool has been particularly helpful in optimizing our posting schedule. By analyzing audience engagement data, it suggests the most effective times to publish content, enhancing our reach and engagement.

Additionally, the Link in Bio feature allows us to drive traffic from our Instagram posts to specific web pages, improving our conversion rates.

Comprehensive Analytics and Reporting

Understanding our content’s performance is crucial, and Later delivers with its in-depth Instagram analytics. We can easily track key metrics like engagement, reach, follower growth, and post performance, allowing us to refine our strategies effectively.

Pricing:

Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $16.67 per month, Growth at $30 per month, Advanced option, priced at $53.33 per month, and Agency at $133.33 per month. It also has a Enterprise plan for large businesses which comes with custom pricing.

Overall Verdict:

After extensive use, we find Later to be a robust and user-friendly Instagram marketing tool. While it may lack some advanced features like automated DMs or competitor analysis, its strengths lie in simplifying Instagram management and providing cost-effective solutions for agencies and small businesses. If you’re seeking a tool that enhances your social media management without breaking the bank, Later is a worthy contender.


3. Hootsuite

$249

for 3 users

Hootsuite cover

Best for:

Social media teams, large agencies, and enterprises

Rating:

4.2/ 5 (G2), 8.3/10 (TrustRadius), 4.4/ 5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile

Key Features:

  • Bulk post scheduling
  • Auto-schedule for the best times
  • Social media monitoring streams
  • Automated reporting
  • Social ad management
  • Social listening and insights
  • Post-performance analysis

Pros

  • It tracks any KPI and metric, enabling users to assess their content performance.
  • Hootsuite’s content calendar is a central hub for users to view their upcoming schedule.

Mackenzie M.

I appreciate the platform’s multiple features that reduce the time and effort required for scheduling, so that you can spend more time creating content rather than the tedious tasks that come along with social media management. I like that have access to the majority of Social Platforms through one centralized system.

Verified G2 Review

Cons

  • Given the limited features in each plan, Hootsuite doesn’t deliver great value for the price, particularly for SMBs and agencies.
  • The Hootsuite dashboard has features that make navigation and understanding streams challenging.
  • Hootsuite’s high pricing can be challenging to justify for what it offers.
  • Due to the dashboard’s complexity, users frequently need customer support, which isn’t always accessible or responsive.

Nikkola B.

The create feature is nice, except the design tools in the software are limited. The Canva extension is useful, but the fact that you can’t log in is frustrating because it won’t save your design. Content created using the extension is editable if you send it for approval. Analytics are limited and sometimes don’t have all the old data.

Verified G2 Review

Our Experience of Using Hootsuite

Let’s dive into a detailed, firsthand review of Hootsuite’s Instagram tools, tailored for social media marketing agencies and small businesses.

Advanced Scheduling and Publishing

Managing multiple Instagram accounts can be a complex task, but Hootsuite simplifies this with its robust scheduling features. We can plan and schedule various content types in advance, all from a single dashboard. The visual content calendar provides a clear overview, making it easy to plan and adjust our posting schedule.

The platform’s Best Time to Publish tool analyzes audience engagement data to suggest the most effective times to post, improving our reach and engagement. Additionally, Hootsuite’s integration with Canva allows us to design and edit images directly within the platform, streamlining our content creation process.

Comprehensive Analytics and Reporting

Understanding our content’s performance is crucial, and Hootsuite delivers with its in-depth Instagram analytics. We can easily track key metrics like engagement, reach, follower growth, and post performance, allowing us to refine our strategies effectively. The platform’s competitive benchmarking tools enable us to compare our performance against competitors, providing valuable insights into our standing in the industry.

The ability to generate customizable reports in various formats, such as PDF and PowerPoint, enhances our reporting process. This feature is particularly beneficial for agencies that need to present data to clients in a professional manner.

Pricing:

Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Overall Verdict:

After extensive use, we find Hootsuite to be a robust and user-friendly Instagram marketing tool. While it may have a learning curve and some advanced features are limited to higher-tier plans, its strengths lie in simplifying Instagram management and providing comprehensive solutions for agencies and small businesses. If you’re seeking a tool that enhances your social media management without breaking the bank, Hootsuite is a worthy contender.


4. Sendible

$29

per month

Sendible cover

Best for:

Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands.

Star Rating:

4.5 on G2 & 4.6 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Integrations:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile

Key Features:

  • In-depth Analytics
  • Team Collaboration
  • Hashtag Tracking and Suggestions
  • Comprehensive Dashboard
  • Visual Content Calendar
  • Social Listening
  • Multi-platform Publishing

Pros

  • Sendible provides robust Instagram listening tools that help marketers manage and boost platform engagement.
  • Its shareable calendar simplifies collaborative planning and tracking of content strategies.
  • The collaboration workflow streamlines work for agency marketers who are handling multiple clients.

Lolla L.

My favorite thing about sendible is the ability to schedule in advance for multiple platforms, posting constantly every day is a hassle but when you can sit down and schedule it in advance it makes things so much easier

Verified G2 Review

Cons

  • Sendible’s basic plan lacks sufficient features for efficient Instagram management.
  • The mobile version of Sendible doesn’t include all the advanced features available on the web.
  • Reporting and analytics are limited and could benefit from improvements.

Charles K D.

It doesn’t auto-rotate evergreen content. It doesn’t highlight posts with high engagement rates that can be reposted. It doesn’t have a way to integrate with other software.

Verified G2 Review

Our Experience of Using Sendible

After thoroughly exploring Sendible’s Instagram features, we’ve identified several standout capabilities that set it apart for social media marketing agencies and small businesses.

Direct Publishing of Instagram Reels

Sendible allows for direct scheduling and publishing of Instagram Reels, a feature that streamlines the process of sharing short-form video content. This functionality enables users to upload videos, add up to 30 hashtags, and schedule them to post automatically, enhancing efficiency and ensuring timely content delivery .

AI-Powered Caption Generation

The platform’s AI Assist tool aids in crafting engaging captions tailored to your brand’s voice. This feature is particularly beneficial for maintaining consistency across posts and saving time during content creation.

Comprehensive Analytics and Reporting

Sendible’s Reporting Hub offers in-depth insights into Instagram performance metrics, including engagement rates and follower growth. Users can create customizable, branded reports and schedule them for automatic delivery, facilitating data-driven decision-making.

Content Library and Hashtag Management

The Content Library feature allows for the storage and organization of media assets and frequently used hashtags. This centralized repository simplifies the content creation process and ensures consistency in branding .

Grid Preview and Smart Queues

Sendible’s Grid Preview tool enables users to visualize how scheduled posts will appear on their Instagram profile, ensuring a cohesive aesthetic. Additionally, Smart Queues help maintain a consistent posting schedule by automatically filling gaps in the content calendar .

Client Collaboration and Approval Workflows

The platform supports seamless collaboration with clients through features like Client Connect, which allows for secure onboarding without sharing login credentials. Approval workflows ensure that content is reviewed and approved before publishing, maintaining quality control.

Pricing:

Sendible is a reliable social media management tool ideal for mid-sized businesses and agencies. In our opinion, it offers robust scheduling, analytics, and collaboration features within a user-friendly interface.While integration and support issues persist for some, its updated plans—from Creator at $29/month to White Label+ at $750/month—make it a flexible choice for growing teams with varying needs.

Overall Verdict:

Sendible’s robust suite of Instagram tools, including direct Reel publishing, AI-driven captioning, and comprehensive analytics, make it a valuable asset for agencies and small businesses aiming to enhance their social media presence. Its user-friendly interface and collaborative features streamline the content creation and approval process, allowing teams to focus on strategic growth.


Instagram Tools for Analytics and Reporting

5. SocialInsider

$99

per month

SocialInsider cover

Best for:

Marketing agencies and social media managers

Rating:

4.6/5 (G2)

Apps:

Web

Integrations:

Instagram, Facebook, LinkedIn, Twitter (X), TikTok, YouTube

Key Features:

  • In-depth Instagram analytics and benchmarking
  • Competitor performance tracking
  • Instagram Stories analytics
  • Customizable white-label reports
  • Historical data access for audience and engagement trends
  • Automated reporting and team collaboration tools

Pros

  • It gives you access to data that’s excellent for comparison and benchmarking.
  • It has an excellent support team that can attend to your needs as soon as possible.
  • It shows historical data and spreads the search across various platforms for easier comparisons.

Alexandra M.

I really like how detailed the analytics are—it gives me a clear picture of how my social media is performing. The reports are visually appealing and easy to understand, which saves me a lot of time.

Verified G2 Review

Cons

  • SocialInsider is quite expensive.
  • It is too streamlined for a broad marketing experience.

Su Tar H.

Subscribing rate is a little bit expensive.

Verified G2 Review

Our Experience of Using SocialInsider

Let’s dive into a detailed, firsthand review of Socialinsider’s Instagram tools, tailored for social media marketing agencies and small businesses.

Advanced Analytics and Benchmarking

Socialinsider provides a comprehensive suite of analytics tools that allow us to track key Instagram metrics such as reach, impressions, engagement rates, and Reels views.

One standout feature is the ability to compare our performance against competitors. This benchmarking capability helps us identify areas where we excel and aspects that need improvement, giving us a competitive edge in our industry.

Audience Insights and Demographics

Understanding our audience is paramount, and Socialinsider delivers with detailed demographic data, including age, gender, and geographic distribution. These insights inform our content creation, ensuring we tailor our messaging to our audience’s preferences and behaviors.

Automated Reporting and Customization

The platform simplifies reporting with automated, customizable reports that can be tailored to our branding. We can schedule these reports for regular delivery, ensuring stakeholders are consistently informed about our Instagram performance without manual effort.

Pricing:

Socialinsider offers four pricing plans: Essentials at $99/month for freelancers, Basic at $149/month for small teams, Pro at $249/month with advanced features, and Enterprise with custom pricing tailored for large agencies.

Overall Verdict:

Socialinsider stands out as a robust Instagram analytics tool, offering in-depth insights, competitive benchmarking, and user-friendly reporting features. Its comprehensive data analysis capabilities empower us to refine our content strategy, understand our audience better, and stay ahead in a competitive landscape. For agencies and small businesses seeking to elevate their Instagram marketing efforts, Socialinsider is a valuable asset.


6. Sprout Social

$199

per month

SproutSocial cover

Best for:

Entrepreneurs, Medium to Big Businesses, and Enterprises.

Star Rating:

4.5 on G2 & 4.4 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile and TikTok.

Key Features:

  • Influencer collaboration features
  • Social listening tools
  • Customizable reporting
  • Robust analytics dashboard
  • Advanced scheduling tools
  • Unified social inbox
  • Team collaboration and workflow approval
  • Automated report generator
  • Hashtag suggestions

Pros

  • Sprout Social offers robust and downloadable analytics and reports.
  • Get insights into paid and organic performance.
  • Excellent customer service.

Anna S.

Sprout Social is a powerful tool that makes managing social media seamless. The user-friendly and intuitive interface and robust scheduling features save time, while the in-depth analytics provide valuable insights. I particularly love the feature that allows you to create different versions of the copy and the option to schedule posts at the optimal time to reach the largest audience. Integration with multiple platforms is smooth, and the customer support is swift, responsive and helpful.

Verified G2 Review

Cons

  • Needs more report customization features.
  • Should include better audience demographics.

Di L.

It costs way too much for what you get, or at least for what we need. They really get you with user fees and we are a seasonal business so we double our users for just a few months a year and they want us to pay for the seats that are unused year-round. YouTube analytics don’t pull in anymore and we keep getting the brush off on when it will be fixed for months.

Verified G2 Review

Our Experience of Using SproutSocial

After thoroughly exploring Sprout Social’s Instagram features, we’ve identified several standout capabilities that set it apart for social media marketing agencies and small businesses.

Smart Scheduling with ViralPost®

Sprout Social’s ViralPost® technology analyzes your audience’s engagement patterns to determine the optimal times to post on Instagram. This ensures that your content reaches your followers when they’re most active, maximizing visibility and interaction.

Comprehensive Analytics and Reporting

Sprout Social offers in-depth analytics tools that allow you to track key Instagram metrics such as reach, impressions, engagement rates, and hashtag performance. You can customize reports, compare performance across multiple profiles, and gain insights into your audience’s behavior.

AI Assist for Content Creation

Sprout Social’s AI Assist feature leverages artificial intelligence to suggest content ideas, generate alt text, and enhance your captions. It analyzes your top-performing posts to create engaging captions and can generate new ideas based on custom topics.

Pricing:

Sprout Social offers four pricing plans: Standard at $199/month, Professional at $299/month, Advanced at $399/month, and Enterprise with custom pricing. All plans include core social media management features, with higher tiers offering advanced analytics, automation, and AI tools. A 30-day free trial is available, and pricing is based on per-user costs, which may increase costs for larger teams.

Overall Verdict:

Sprout Social stands out as a robust Instagram marketing tool, offering advanced scheduling, comprehensive analytics, AI-driven content creation, and efficient engagement management. Its user-friendly interface and collaborative features make it an invaluable asset for agencies and small businesses aiming to enhance their social media presence.


7. Agorapulse

$79

per month

Agorapulse cover

Best for:

Small Businesses, Marketing Agencies, Retail, Large Enterprises, and E-commerce

Star Rating:

4.5 on G2 & 4.6 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.

Key Features:

  • Direct Publishing Tool
  • Bulk-Scheduling
  • Content Calendar
  • Team Collaboration
  • Social Listening Capability
  • Smart AI Image and Content Assistant
  • PulseLink in Bio
  • Unified Social Inbox
  • ROI Tracker
  • Detailed Analytics & Reporting

Pros

  • It’s a dependable Instagram management tool with a responsive customer support team to address user questions.
  • Agorapulse provides strong team collaboration features that streamline communication and accelerate workflows.

Sandra H.

Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.

Verified G2 Review

Cons

  • It doesn’t support scheduling for Instagram Stories.
  • Users frequently encounter crashes when using Agorapulse’s web version.
  • Agorapulse’s interface is complex, leading to a steep learning curve and taking up considerable user time.
  • The mobile version of Agorapulse isn’t as intuitive as the web version and misses several vital features.

Verified User in Computer Games

I dislike that Agorapulse regularly fails to publish scheduled social media posts. I dislike that Agorapulse regularly loses connection with our multiple social media accounts. I dislike that Agorapulse cripples its features, like Listening to the point of making it useless, then has the audacity to try and upsell me an even more premium account just to make it functional.

Verified G2 Review

Our Experience of Using Agorapulse

Let’s dive into a detailed, firsthand review of Agorapulse’s Instagram tools, tailored for social media marketing agencies and small businesses.

Comprehensive Content Scheduling

Agorapulse offers a robust scheduling system for Instagram, allowing us to plan and publish various content types, including Posts, Stories, Carousels, and Reels. The platform’s intuitive calendar interface simplifies the content planning process, enabling us to visualize our posting schedule and make adjustments as needed.

Advanced Analytics and Reporting

Understanding our content’s performance is crucial, and Agorapulse delivers with its in-depth analytics. We can track key Instagram metrics such as reach, impressions, engagement rates, and follower growth. The platform’s reporting tools allow us to generate customizable reports, providing valuable insights into our audience’s behavior and content effectiveness.

Hashtag and Competitor Analysis

The platform’s hashtag analysis tools help us identify which hashtags are driving the most engagement, allowing us to refine our hashtag strategy for better reach and visibility. Additionally, Agorapulse’s competitor analysis features enable us to benchmark our performance against similar accounts, providing insights into industry trends and helping us stay ahead of the competition.

Pricing:

Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.

Overall Verdict:

Agorapulse stands out as a comprehensive Instagram management tool, offering a suite of features that cater to the needs of social media marketing agencies and small businesses. Its robust scheduling capabilities, advanced analytics, and efficient engagement management tools make it an invaluable asset for optimizing our Instagram strategy.


8. Buffer

$6

per month

Buffer cover

Best for:

Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.

Star Rating:

4.5 on G2 & 4.5 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.

Key Features:

  • AI-Powered Assistance
  • Social Inbox
  • Start Page Creator
  • Customizable Schedule
  • Team Collaboration
  • Mobile Application
  • Multi-account Scheduling
  • Analytics and Reporting
  • Content Calendar
  • Browser Extension
  • RSS Feed Integration

Pros

  • Buffer provides impressive analytics insights to help track the performance of your posts.
  • Its intuitive interface ensures a smooth and user-friendly experience.
  • Flexible scheduling options make it easy to manage posts across different time zones.

Abhishek

The best part of the software is that is quite fluent and easy to navigate and understand. Also, they have responsive customer support which gives a great user experience. Mostly I use this platform daily to manage all my social media accounts and also schedule multiple posts at different timings for better results. It is quite easy to integrate it with all other social media accounts of our organizations in seconds.

Verified G2 Review

Cons

  • No hashtag suggestions for marketing agencies and social media managers.
  • Tool crashes often and you have to reconnect again and again.
  • Doesn’t tell you the best time to post on different social media profiles based on audience activity.

Verified User in Marketing and Advertising

Analytics aren’t as good as others in the industry, such as HubSpot. Scheduling drafts for approval is incredibly clunky and hard to use.

Verified G2 Review

Our Experience of Using Buffer

Buffer has proven to be a valuable asset in our social media management toolkit, especially for Instagram. Its intuitive interface and robust features have streamlined our content planning and engagement strategies.

Seamless Scheduling and Publishing

Buffer’s scheduling capabilities are top-notch. We can plan and schedule various content types in advance, all from a single dashboard. The visual content calendar provides a clear overview, making it easy to plan and adjust our posting schedule.

The platform’s AI-powered caption generator has been particularly helpful in crafting engaging captions, saving us time and enhancing our content’s appeal. Additionally, the ability to add the first comment during scheduling helps us include relevant hashtags without cluttering the main caption, improving our posts’ reach.

Comprehensive Analytics and Reporting

Understanding our content’s performance is crucial, and Buffer delivers with its in-depth Instagram analytics. We can easily track key metrics like engagement, reach, and follower growth, allowing us to refine our strategies effectively.

The platform’s analytics feature provides insights into the best times to post and the types of content that resonate most with our audience. This data-driven approach has been instrumental in optimizing our content strategy.

Pricing:

Buffer offers a free forever plan that includes basic publishing tools but excludes analytics. The Essentials plan starts at $6/month per channel and includes advanced analytics. For added collaboration and workflow features, the Team plan is available at a higher tier. All paid plans come with a 14-day free trial to explore the features risk-free.

Overall Verdict:

Buffer stands out as a comprehensive Instagram management tool, offering a suite of features that cater to the needs of social media marketing agencies and small businesses. Its robust scheduling capabilities, advanced analytics, and efficient engagement management tools make it an invaluable asset for optimizing our Instagram strategy.

Instagram Tools for Influencer Marketing


9. Modash

$299

per month

Modash cover

Best for:

Brands and agencies

Rating:

5/5 (G2)

Apps:

Web

Integrations:

Google Sheets, HubSpot, Shopify, Zapier, and more via API

Key Features:

  • Influencer Discovery (search influencers by audience demographics, engagement rate, follower count, etc.)
  • Fake Follower Detection
  • Influencer Vetting with In-depth Audience Analysis
  • Instagram Story & Post Tracking
  • Customizable Influencer Lists
  • Exportable Reports
  • Creator CRM for Outreach & Management
  • Real-Time Campaign Tracking

Pros

  • It has a simple UI.
  • Its world-class support enables you to run effective influencer campaigns without prior experience.
  • It has additional best tools for Instagram, such as Lookalikes and Growth
  • Rate filters that help you find the perfect partners to keep upscaling your campaigns.
  • Audience data & insights are more accurate compared to similar influencer marketing tools.

Joshita D.

Modash makes influencer search incredibly easy with its detailed filters. Whether I need to find influencers by specific audience demographics, follower size, or engagement rates, the platform helps narrow it down quickly. The campaign monitoring features are also super helpful, letting me keep everything organized and track the progress in one place. It saves a lot of time and effort.

Verified G2 Review

Cons

  • No free version other than a 14-day free trial.
  • No built-in feature for compensating creator partners.

Matheus R.

Design: It could have a more updated and aesthetically pleasing look. Estimated reach (Campaign Monitoring tool): this feature for Instagram stories presents numbers that are far from reality. I understand that it is still a beta version, but I see this as a possibility for improvement. I discovered this when I asked one of my influencers to send a screenshot of the analytics from IG.

Verified G2 Review

Our Experience of Using Modash

After extensively exploring Modash’s capabilities, we’ve discovered that it’s a powerhouse for influencer marketing, especially for brands aiming to scale their campaigns efficiently.

Influencer Discovery at Scale

Modash boasts a database of over 250 million creators across Instagram, TikTok, and YouTube, each with at least 1,000 followers. This expansive reach ensures that brands can find influencers in any niche, location, or language. Advanced filters allow for precise targeting based on audience demographics, engagement rates, and more.

Additionally, the platform’s lookalike feature helps identify influencers similar to your top performers, streamlining the discovery process.

Comprehensive Analytics and Audience Insights

Before reaching out, Modash provides in-depth analytics on influencer profiles, including engagement rates, fake follower percentages, and audience demographics like age, gender, and location. This data-driven approach ensures that collaborations are based on solid metrics, reducing guesswork and enhancing campaign effectiveness.

Pricing:

Modash offers three pricing tiers. Essentials at $299/month (annual billing) for up to 100 influencers, Performance at $599/month for up to 250 influencers, and Enterprise with custom pricing for unlimited influencers and advanced features. All plans include access to over 250 million creator profiles, relationship management tools, and campaign tracking capabilities. A 14-day free trial is available.

Overall Verdict:

Modash stands out as a comprehensive influencer marketing platform, offering robust discovery tools, detailed analytics, and seamless campaign management. Its integrations and user-friendly interface make it a valuable asset for brands looking to scale their influencer marketing efforts efficiently.


10. TINT

Custom

Best for:

Enterprise, agencies, and marketers focused on community-driven influencer

Rating:

4.3(G2)

Apps:

Web, Android and iPhone

Integrations:

Shopify, HubSpot, Hootsuite, Mailchimp, Canva, Salesforce Marketing Cloud, Dropbox, Adobe Experience Manager, Bynder, Zapier, and more.

Key Features:

  • Managed influencer discovery with audience vetting​
  • Influencer analytics and campaign tracking​
  • User-generated content (UGC) rights management
  • Shoppable UGC galleries for eCommerce​
  • Social contests and engagement campaigns
  • Visual content curation with AI-powered tools​
  • Customizable experience pages and content moderation​
  • Integration with marketing and CRM platforms

Pros

  • Excellent customization options.
  • Easy to maximize audience reach and engagement.
  • Innovative platform.

Verified User in Arts and Crafts

There are a lot of features built-in and add-ons you can purchase, like a contest platform and landing page. Requesting UGC approval is also pretty straightforward and easy to do. The support team has also been very helpful and easy to work with. TINT also has good integration with Hootsuite.

Verified G2 Review

Cons

  • Instagram geo-locations are not available on the dashboard.
  • Filtering and sorting options are not available.

Natasha s.

Platform breaks down, has random glitches that even after you think you have fixed them with the help of the support team come back eventually.

Verified G2 Review

Our Experience of Using TINT

After thoroughly exploring TINT’s capabilities, we’ve discovered that it’s a powerhouse for brands aiming to harness the power of user-generated content (UGC) and influencer marketing.

Comprehensive UGC Aggregation and Display

TINT excels at collecting and showcasing UGC from various social media platforms, including Instagram, TikTok, Twitter, and more. Brands can curate this content to create engaging visual experiences on websites, in ads, or at live events.

The platform’s flexibility allows for dynamic homepage galleries, product-specific social feeds, and in-store displays, making UGC a core part of the customer journey.

Influencer Discovery and Collaboration

TINT enables brands to identify and engage with influencers who already have an affinity for their products. Through analytics, brands can find influencers with significant followers or those who frequently post about their brand.

TINT also allows for the creation of exclusive landing pages where influencers can submit high-quality content, streamlining collaboration and content sourcing.

Pricing:

TINT doesn’t list its pricing publicly. To get detailed information, you’ll need to contact their team directly for a customized plan based on your brand’s goals and requirements.

Overall Verdict:

TINT stands out as a comprehensive platform for brands looking to leverage UGC and influencer marketing effectively. Its robust features make it a valuable asset for enhancing brand trust and engagement. For businesses aiming to integrate authentic user content into their marketing strategies seamlessly, TINT offers the tools and flexibility needed to succeed.


Paid and Free Instagram Tools for Social Listening

11. Awario

$49

per month

Awario cover

Best for:

Brands and agencies

Rating:

4 (G2)

Apps:

Web

Integrations:

Slack, API access for custom integrations.

Pros

  • It is excellent for carrying out keyword searches. It hardly misses anything.
  • With Awario, it is easy to set up alerts, and you can have them delivered to your inbox automatically.
  • It helps you manage multiple clients at once.

Amir C.

One of the best things about Awario is its 360 social media monitoring. Their technology keeps track of every mentions from multiple social media platforms like Twitter, Reddit, Meta, Etc.

Verified G2 Review

Cons

  • The tool can be slow for navigation.
  • It may take some time for you to get used to the tool.

Annie A.

Awario is a tool that is necessary for my work but the features have decreased significantly. Ever since they lost access to Facebook and Instagram the usefulness has decreased significantly. Every alert has suggestions for linking Slack and Twitter that is completely unnecessary and annoying that I have to close them out every time. Though they decreased the cost of our subscription after they lost access, we are still looking for a different tool that will give us access to mentions on those platforms. They mentioned possibly supplementing.

Verified G2 Review

Our Experience of Using Awario

After thoroughly exploring Awario’s capabilities, we’ve discovered that it’s a powerhouse for brands aiming to harness the power of social listening and influencer marketing.

Real-Time Social Listening and Monitoring

Awario excels at tracking brand mentions across various platforms, including Instagram, Twitter, Facebook, YouTube, Reddit, blogs, and news sites. Its real-time monitoring ensures that brands can promptly engage with their audience, manage their online reputation, and stay ahead of emerging trends.

Advanced Analytics and Sentiment Analysis

The platform offers comprehensive analytics, allowing users to measure the reach, sentiment, and growth of their brand mentions over time. Awario’s sentiment analysis helps in understanding public perception, enabling brands to make informed decisions and tailor their strategies accordingly.

Influencer Identification and Engagement

Awario identifies key influencers in your industry by analyzing who mentions your brand and assessing their reach. This feature aids in building meaningful relationships with influencers who can amplify your brand’s message and extend its reach to a broader audience.

Pricing:

Awario offers three paid plans: Starter at $49/month for individuals, Pro at $149/month for teams, and Enterprise at $399/month for agencies and large businesses. All plans include real-time monitoring, sentiment analysis, and influencer tracking. A 7-day free trial and discounts are offered for annual subscriptions. No credit card is required to start.

Overall Verdict:

Awario stands out as a comprehensive social listening tool that empowers brands to monitor their online presence, engage with influencers, and analyze competitors effectively. Its robust analytics, real-time monitoring, and customizable reporting make it an essential asset for businesses aiming to enhance their social media strategy and maintain a positive online reputation.


12. Mention

$41

per month for 1 user

Mention cover

Best for:

Brands, agencies, and enterprises

Rating:

4.3 (G2)

Apps:

Web

Integrations:

Slack, API access for custom integrations

Key Features:

  • Real-time monitoring across over 1 billion sources, including social media, blogs, forums, and news sites.
  • Sentiment analysis to gauge public perception.
  • Influencer identification and tracking.
  • Customizable alerts and reports.
  • Social media management tools include publishing and scheduling.

Pros

  • User-friendly interface with intuitive navigation.
  • Comprehensive analytics and reporting features.
  • Effective for brand monitoring and competitive analysis.

Stéphane P.

Very simple to use, extremely reliable, and efficient to find specific info anywhere on the web at the right time.

Verified G2 Review

Cons

  • Limited integrations compared to some competitors.
  • Advanced features may require a learning curve for new users.
  • User complaint about limited customization options.

Verified User in Real Estate

1 I don’t know why my activity is reported sometimes and not others. 2 I have no one at Mention who can guide me on how to get relevant/the best results with their platform. 3 I get a lot of irrelevant Mentions concerning people with the same name as me. There should be a way to exclude their activity being reported to me.

Verified G2 Review

Our Experience of Using Mention

After thoroughly exploring Mention’s capabilities, we’ve discovered that it’s a a great tool for agencies in need of social listening abilities.

Real-Time Social Listening and Monitoring

Mention excels at tracking brand mentions across various platforms, including Instagram, Twitter, Facebook, YouTube, Reddit, blogs, and news sites. Its real-time monitoring ensures that brands can promptly engage with their audience, manage their online reputation, and stay ahead of emerging trends.

Advanced Analytics and Sentiment Analysis

The platform offers comprehensive analytics, allowing users to measure the reach, sentiment, and growth of their brand mentions over time. Mention’s sentiment analysis helps in understanding public perception, enabling brands to make informed decisions and tailor their strategies accordingly.

Competitive Analysis and Share of Voice

Understanding your position in the market is crucial, and Mention facilitates this by providing insights into your competitors’ online presence. The Share of Voice metric allows brands to compare their visibility against competitors, helping in strategizing and identifying areas for improvement.

Pricing:

Mention offers four pricing plans. The Solo plan starts at $49/month, ideal for individuals. The Pro plan at $99/month suits small teams needing more alerts and users. For advanced needs, the ProPlus plan costs $179/month. Large businesses can opt for Company, a custom-priced plan with premium support and features. It also provides a 14-day free trial.

Overall Verdict:

Mention stands out as a comprehensive social listening tool that empowers brands to monitor their online presence, engage with influencers, and analyze competitors effectively. Its robust analytics, real-time monitoring, and customizable reporting make it an essential asset for businesses aiming to enhance their social media strategy and maintain a positive online reputation.


13. Brand24

$199

per month

Brand24 cover

Best for:

Small businesses, PR agencies, digital marketers, and large enterprises.

Rating:

4.6/5 (G2), 4.7/5 (Capterra)

Apps:

Web version, Android and iOS apps

Integrations:

Facebook, Instagram, X (Twitter), Linkedin, Quora, Youtube, TikTok, Twitch, and more.

Key Features:

  • Trend Analysis
  • Customizable Reporting
  • AI-Powered Insights
  • Sentiment Detection
  • Influence Metrics
  • Mention Tracking
  • Brand AI Assistant
  • Data Export and Alerts
  • White-Label Reporting

Pros

  • The tool uses advanced sentiment analysis to segment positive, negative, and neutral mentions.
  • Sharing insights across the organization is very easy.
  • Lots of filtering options are available.

Doug L.

The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.

Verified G2 Review

Cons

  • Translation into more languages would be beneficial.
  • It leaves out some mentions at times.

Mark A.

Brand24, the Basic plan, missed a lot of mentions of our brand based on the keywords that we set up with their team.

Verified G2 Review

Our Experience of Using Brand24

After extensively exploring Brand24’s capabilities, we’ve found it to be a robust tool for Instagram monitoring and analytics. Its features are particularly beneficial for brands aiming to enhance their social media presence and engage effectively with their audience.

Real-Time Monitoring and Sentiment Analysis

Brand24 excels in real-time tracking of Instagram mentions, including posts, comments, and hashtags. This immediate insight allows us to stay updated on audience interactions and respond promptly. The platform’s advanced sentiment analysis categorizes mentions into positive, negative, or neutral, providing a clear picture of public perception.

Influencer Identification and Engagement

Identifying key influencers is streamlined with Brand24’s influencer score feature. It evaluates profiles based on their reach and engagement, helping us pinpoint individuals who can amplify our brand message. Engaging with these influencers has led to increased brand visibility and credibility.

Comprehensive Hashtag and Competitor Analysis

Monitoring hashtag performance is crucial, and Brand24 provides detailed analytics on hashtag usage and engagement. Additionally, the platform offers insights into competitors’ activities, allowing us to benchmark our performance and refine our strategies accordingly.

Pricing and Plans:

Brand24 pricing starts at $119/month (Individual) and goes up to $399/month (Enterprise), based on users, keywords, and mention limits. All plans include real-time monitoring, sentiment analysis, and a 14-day free trial.

Final Verdict:

Brand24 stands out as a comprehensive Instagram analytics tool, offering real-time monitoring, sentiment analysis, influencer identification, and competitive insights. Its user-friendly interface and detailed reports make it an invaluable asset for brands aiming to optimize their Instagram strategy and foster meaningful audience engagement.


Free Instagram Tool for Content Creation

14. Canva

Free

for one user

Canva cover

Best for:

SMBs, Digital Marketing Teams, Enterprises, and Agencies.

Rating:

4.7 stars on G2 & 4.7 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Key Features:

  • Drag-and-drop design tools
  • Customizable template
  • Access to stock photos
  • Collaboration tools
  • Social media post sizing
  • Custom branding options (for premium users)
  • Animation and video tools
  • Cloud storage for designs

Pros

  • It has thousands of pre-set templates that can suit different social media platforms.
  • Not much technical knowledge is needed to use the tool.
  • Results can be obtained in various formats as desired by the user.

Hasan T.

As a non-professional editor, I found Canva easier to use than other professional platforms and services. In particular, I really liked the charts app add-on which I use to create interactive charts and graphs that I later embed on my website. The Canva platform offers a lot of useful add-ons and sharing features as well as integrations with third-party apps like Mailchimp and LinkedIn.

Verified G2 Review

Cons

  • More cutting and shaping tools are required.
  • 3D section to design logos inside photos is needed.
  • Canva pro can be oo expensive for many users. Many users use it only for very specific features only.

Yosef S.

First & foremost it’s too expensive. Most of the people don’t need it for all the month or most of the features.

Verified G2 Review

Our Experience of Using Canva

After extensively exploring Canva’s capabilities, we’ve found it to be a versatile and user-friendly platform for creating and managing Instagram content.

Extensive Template Library and Design Tools

Canva offers a vast collection of customizable Instagram templates, including posts, stories, reels, and carousels. These templates cater to various themes and industries, making it easy to maintain a consistent and visually appealing feed. The drag-and-drop editor simplifies the design process, allowing users to add images, text, and elements effortlessly.

Magic Studio: AI-Powered Design Assistance

Canva’s Magic Studio introduces AI-driven tools like Magic Design, Magic Edit, and Magic Write. These features assist in generating design ideas, editing images, and crafting compelling captions, streamlining the content creation process and enhancing productivity.

Brand Kit for Consistency

Canva’s Brand Kit enables users to store brand assets like logos, color palettes, and fonts. This ensures consistency across all Instagram content, reinforcing brand identity and professionalism.

Pricing:

Canva offers a Free plan for individuals. For more advanced features, the Pro plan costs $15/month for one user. The Teams plan starts at $10/month per user (minimum 3 users) and includes collaboration tools. Larger organizations can opt for the customizable Enterprise plan, tailored to specific needs. All paid plans include access to premium templates and features.

Overall Verdict:

Canva stands out as a comprehensive tool for Instagram content creation and management. Its user-friendly interface, extensive template library, AI-powered design assistance, and scheduling capabilities make it an excellent choice for social media marketing agencies and small businesses aiming to enhance their Instagram presence.


15. Instasize

Free

for one user

Best for:

Social media content creators, influencers, and marketers

Rating:

4.8/5 stars (Google Play)

Apps:

Android and iOS

Integrations:

Direct integration with Instagram for seamless content sharing.

Pros

  • Easy to add colorful text to photos.
  • College creation is easy.
  • Compatible with most devices.

Emily Ortiz

Been using this app for years and it’s the only app that can size the pics I want to post to IG so perfectly! IG is very annoying when it comes to creating a post because it will automatically zoom in on your photo but won’t let you zoom out all the way to display the full photo. Sometimes the photos are auto zoomed in wayyyy too much it ruins the post altogether. Thankfully instasize fixes all those issues for me allowing me to post any photo I want and the way I want!

Verified Google Play

Cons

  • With each new update, the borders and backgrounds are lost.
  • Lot of glitches were faced while using the app.

Toni Jourdain

I can do this and a lot more on other apps so I deleted this app. Maybe it will get better later on

Verified Google Play

Our Experience of Using Instasize

Instasize and its features are particularly beneficial for brands and individuals seeking to produce high-quality, engaging content tailored for Instagram.

Precise Resizing for Instagram Formats

Instasize offers tools to resize images to fit Instagram’s specific dimensions, including square posts (1080×1080), portrait posts (1080×1350), stories, and reels (1080×1920). This ensures that your content maintains its quality and appears as intended on the platform.

AI-Powered Editing Tools

The app incorporates AI-driven features like Magic Fill™, which intelligently expands images to fit desired aspect ratios without cropping. Additionally, the Object Removal tool allows for seamless elimination of unwanted elements, enhancing the overall quality of your photos.

Comprehensive Photo and Video Editing

Instasize provides a suite of editing tools, including over 130 filters, adjustment options for contrast, exposure, saturation, and clarity, as well as a collage maker with various layouts. These features enable users to create visually appealing content that resonates with their audience.

Pricing:

Instasize offers a free version with basic editing tools and limited filters. For advanced features like 130+ premium filters, AI enhancements, and exclusive templates, users can opt for Instasize Premium. Pricing starts at $4.99/month, with annual plans up to $55.99/year. A 3-day free trial is available, allowing users to explore premium features before subscribing.

Overall Verdict:

Instasize stands out as a versatile and user-friendly tool for Instagram content creation. Its precise resizing capabilities, AI-powered editing tools, and comprehensive suite of features make it an excellent choice for anyone looking to enhance their Instagram presence.


16. Adobe Rush

Free

basic plan

Best for:

Content creators, vloggers, marketers, and small businesses

Rating:

4.8/5 stars (Google Play)

Apps:

Android, iOS Windows, and MacOS

Integrations:

Adobe Creative Cloud, Adobe Premiere Pro (for seamless transition to advanced editing) Dropbox, Google Drive for cloud storage, Direct export to Instagram, TikTok, YouTube, and more.

Pros

  • It is simple and easy to use.
  • The free version also allows unlimited access to editing and effects.
  • Editing can be completed quickly.

Prateek P.

The best thing about adobe premiere rush is ease of editing videos. You can import mp4 videos directly on to the software and start editing. Cut copy and paste, increase the frame length , slow down everything is possible with premiere rush. You can add sound to your videos as well. Overall a good product that comes with Adobe Creative Cloud Package.

Verified G2 Review

Cons

  • The app crashes frequently.
  • The pro version needs more learning to understand its use.

Hilary H.

They’ve trimmed down everything good about the original Premiere. There are nearly no features available. It is very slim and doesn’t offer the capabilities other entry-level video editing software do.

Verified G2 Review

Our Experience of Using Adobe Rush

After extensively exploring Adobe Premiere Rush’s capabilities, we’ve found it to be a versatile and user-friendly platform for creating and managing Instagram content.

Seamless Video Editing and Customization

Adobe Premiere Rush offers a streamlined editing experience, allowing users to trim, crop, and adjust videos with ease. The platform supports multiple video tracks, enabling the addition of overlays, transitions, and effects to create engaging content. Its intuitive interface ensures that even those new to video editing can produce professional-looking videos.

Optimized Export Settings for Instagram

One of the standout features of Premiere Rush is its optimized export settings tailored for various social media platforms, including Instagram. Users can export videos in the appropriate aspect ratios and resolutions suitable for Instagram feeds, stories, and reels, ensuring content looks its best upon upload.

Pricing:

Adobe Premiere Rush offers a free Starter Plan with basic editing tools and unlimited exports. For advanced features, the Adobe Express Plan costs $9.99/month, including premium tools and 100GB cloud storage. The Premiere Pro Plan at $20.99/month includes both Premiere Rush and Premiere Pro.

Overall Verdict:

In our experience, Adobe Rush is a powerful yet beginner-friendly video editing tool, perfect for content creators, marketers, and small businesses. It’s loved for its intuitive interface, easy-to-use editing tools, and seamless integration with Adobe Creative Cloud. You can shoot, edit, and share high-quality videos on the go—ideal for Instagram, YouTube, and TikTok.

While some users note occasional crashes and limited pro features, its reliability for quick, professional edits stands out. With flexible pricing and access to Adobe’s broader ecosystem, Adobe Rush is a smart choice for creators wanting polished content fast.


Key Factors for Choosing the Right Instagram Tool

With so many Instagram tools available, picking the right one can feel overwhelming. Focus on these key factors to ensure you select a solution that truly supports your goals and workflow.

1. Platform Compatibility

Make sure the tool offers full support for Instagram formats; posts, Reels, Stories, carousels. Many tools also support cross-posting to Facebook, TikTok, and X, which can be valuable for agencies and businesses managing multi-channel campaigns.

2. Scheduling & Automation

A good tool allows you to plan and schedule posts well in advance. Look for drag-and-drop planners, bulk scheduling options, and best-time-to-post recommendations to save time and maintain consistency on Instagram.

3. Analytics & Reporting

Advanced tools offer detailed Instagram insights: engagement rates, follower growth, reach, and best-performing posts. Customizable reports help agencies and brands track KPIs, justify ROI, and fine-tune strategies based on data.

4. User Interface & Ease of Use

An intuitive, clean interface is essential. The tool should simplify tasks, not add complexity. Look for tools with minimal learning curves, easy navigation, and clear workflows so even new users can confidently manage Instagram accounts.

5. Collaboration & Approval Workflow

For agencies and teams, features like content approval, role-based access, and team collaboration are critical. These help prevent posting errors and ensure quality control, especially when multiple people manage the same account.

6. Pricing & Scalability

Evaluate whether the tool offers plans that grow with your needs. Affordable starter plans with options to upgrade (for more accounts, users, or reports) are ideal for small businesses and growing agencies.

Why You Need Instagram Tools?

Instagram tools aren’t just helpful, they’re essential for serious marketers. They give you the structure, insights, and automation needed to compete and thrive on a fast-moving platform.

1. Time-Saving Scheduling

Manually posting every day? Not scalable. Scheduling tools allow you to automate posting, freeing up hours each week so you can focus on engagement and creative strategy instead of logistics.

2. Content Consistency

Consistency is key to growth on Instagram. Tools help you maintain a regular posting schedule, avoiding gaps that cause audience drop-off. Many tools also assist in visual planning to ensure aesthetic consistency.

3. Better Engagement Management

Instagram tools consolidate DMs, comments, and mentions into a single dashboard. This makes it easy to respond quickly and build community, which boosts loyalty and the algorithm’s favorability for your account.

4. Data-Driven Decisions

Relying on guesswork? Stop. Instagram analytics tools provide real-time insights into content performance, audience demographics, and engagement trends so you can optimize your strategy intelligently.

5. Influencer & UGC Management

Many tools offer features to help you discover influencers, track influencer campaigns, or curate user-generated content (UGC) to amplify your brand. This saves manual search time and streamlines collaborations.

Conclusion

Instagram marketing can be time-consuming, but these tools make it manageable. From scheduling posts and tracking analytics to discovering influencers and managing content, the right Instagram tool helps streamline your entire process.

Whether you’re a creator, agency, or business, using the right tool can improve consistency, boost engagement, and save you hours every week. Explore different platforms, test free trials, and choose the one that fits your needs.

If you want an all-in-one solution for scheduling, reporting, and collaboration, SocialPilot is a great place to start. Take advantage of their 14-day free trial and see how it can simplify and amplify your Instagram strategy.

Frequently Asked Questions

What are the Instagram tools for businesses?

Instagram tools are used for promoting a business on Instagram. They come in large varieties to aid you in different aspects. Some tools for Instagram will help you with analysis, while others will let you schedule posts for later. However, a SocialPilot like tool helps in both.

What is the best time to post on Instagram?

The best time to post on Instagram is 6 am-11 am PST. But it is advisable to track your audience demographics to find your best suited time for better engagement on Instagram.

How many times should I post on Instagram?

Posting once a day on Instagram is advisable because you don’t want your followers to mark you as spam. However, you can post multiple Instagram stories throughout the day for a pronounced reach.

How many times should I post on Instagram?

Posting once a day on Instagram is advisable because you don’t want your followers to mark you as spam. However, you can post multiple Instagram stories throughout the day for a pronounced reach.

What are the best paid and free Instagram tools you can use?

Some of the best tools for Instagram are:

  1. SocialPilot
  2. Later
  3. Hootsuite
  4. Sendible
  5. SocialInsider
  6. Sprout Social
  7. Agorapulse
  8. Buffer
  9. Modash
  10. Tint
  11. Awario
  12. Mention
  13. Brand24
  14. Canva
  15. Instasize
  16. Adobe Rush

Which Instagram tools let you post directly?

The tools that let you post on Instagram directly are:

  1. SocialPilot
  2. Hootsuite
  3. Later
  4. Sendible

What are free Instagram marketing tools?

There are many free Instagram marketing tools, but not all offer a worthy range of features. Although there are still some free Instagram marketing tools like SocialPilot, Buffer, Crowdfire, Later, BaazarVoice, Audience Insights, IconoSquare, and Leetags, among others.

What are the tools on Instagram?

Instagram Business accounts offer several additional tools and features unavailable to personal accounts. Here are some key tools that Instagram Business accounts offer analytics insights, contact button, Instagram ads, Instagram shopping, Instagram stories features, and Creator Studio.

What is the best tool to grow Instagram?

There are many tools to grow Instagram, but SocialPilot stands out among the many available tools for Instagram growth due to its content scheduling and online visibility improving capabilities. It is also an affordable alternative to tools like Sprout Social and Hootsuite that offers the same level of capabilities.

social media marketing using socialpilot

About the Author

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Jimit Bagadiya

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