18 Instagram Tools to 3x Your Instagram Engagement

Here are some Instagram tools that specialize in helping brands and businesses spike up their engagement with efficient communication management using automation.

Fantastic Instagram Tools Every Marketer Should Use

Ever felt Instagram is sucking up all your time? You’re not alone!

Posting great content, keeping up with schedules, and figuring out what content works can be a major headache when creating an Instagram marketing strategy.

But hey, there’s good news!

There are Instagram tools that can help you with tasks like managing your Instagram accounts, scheduling posts, tracking analytics, marketing, content creation, and a lot more.

To save you from frustrating testing and scrolling, we have curated a list of the best Instagram tools that will help you streamline workflow, improve ROI, and build a professional brand.

How we analyze & select these Instagram Tools:

We have compiled the following list of top-notch Instagram tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.

Best Instagram Management Tools For You in 2024

Category Tool Name Tool Summary
Instagram Scheduling Tools for Businesses SocialPilot Schedule and automate Instagram posts, reels, and stories with analytics.
Later A visual-focused marketing tool with an Instagram story scheduling feature.
Hootsuite Social media management tool with scheduling, analytics, and collaboration features.
Instagram Analytics Tools for Businesses SocialPilot Instagram Analytics In-depth analytics for Instagram posts, reels, stories, and follower demographics.
SocialInsider Analytics tool for social media, providing historical data and competitive research.
Sprout Social Social media management tool with robust analytics, reporting, and team collaboration.
Instagram Marketing Tools SocialPilot for Instagram Complete Instagram marketing tool with scheduling, content library, and social inbox features.
Agorapulse Social media management tool with collaborative features and automated marketing strategies.
Shortstack Instagram tool for lead generation, engagement optimization, and social media contests.
Sendible Instagram tool for scheduling, content storage, and automation, suitable for large agencies.
Paid and Free Instagram Tools for Influencer Marketing Modash Influencer marketing platform for connecting with creators and analyzing engaged audiences.
TINT Customizable platform for collecting, curating, and displaying reviews on Instagram.
Paid and Free Instagram Tools for Social Listening Awario Social media listening tool for brand mentions and competitor analysis.
Keyhole Real-time hashtag tracking tool with social listening and campaign monitoring features.
Brand24 Social listening tool for real-time monitoring of brand mentions and actionable insights.
Instagram Tool for Content Creation Canva Design tool with professional templates for creating visuals like logos, posters, and banners.
Instasize Photo editing and resizing tool with filters, borders, and collage creation features.
Adobe Rush Video editing app for shooting, editing, and sharing high-quality videos with creative features.

Now, let’s discuss these tools in more detail, including the pros and cons of each of them.

Instagram Scheduling Tools for Businesses


per month

SocialPilot is an all-in-one social media management platform loaded with all the tools any social media manager needs. With SocialPilot’s built-in scheduler, you can plan all your posts (Feed posts, carousels, Reels, and Stories) in advance and publish them based on your content calendar.

With a drag-and-drop content calendar, you can easily shuffle your posts and drop them on any timeline. You can also manage multiple Instagram profiles and pages from a single dashboard and avoid juggling between apps. The best part is that you can schedule hundreds of content pieces and get recommendations for the best time to post to ensure you get the most engagement and clicks.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Instagram Scheduling and Publishing Key Features:

Advanced Scheduling

Schedule your Instagram posts in advance and save time

Post Across Networks

Effortlessly publish your posts on all major social networks

AI Assistant

Generate post ideas, captions and hashtags with AI

Bulk Scheduling

Schedule up to 500 posts for multiple accounts in one go

Content Calendar

Plan your Instagram posts with a drag-and-drop content calendar

Content Library

Save posts, media assets, and even hashtag groups for later use

Other Key Features:

  • Social Inbox: Keep the conversation going with our Social Inbox. Engage with your audience hassle-free and track your conversations.
  • Seamless Collaboration: SocialPilot allows you to collaborate with your team and clients. You can invite members to collaborate, assign roles and responsibilities, and set approval workflows.
  • Multiple Content Formats: Schedule and directly publish Feed posts, Reels, Stories, carousels (up to 10), and videos.
  • Canva Integration: Design your assets in Canva and add them to your Instagram posts through SocialPilot.

SocialPilot Pricing

SocialPilot has 4 paid plans and a 14-day free trial that lets you explore all the premium features. The plans are as follows:

Agency+ Agency Small Team Professional
Billed annually (Save 15%)
Billed annually (Save 15%)
Billed annually (Save 15%)
Billed annually (Save 15%)
Get Your Social Media Scheduling Right

What People Say About SocialPilot


Andy K.

Scheduling posts across multiple platforms not just a month ahead but several months in advance. Even the ability to reschedule and reword previous posts.

I also love the idea that I can use it on the fly from the phone app. Much easier than opening each social media platform when I have a quick post to share.


Ellie M.

SocialPilot is a user friendly program, perfect for all users. It’s perfect for scheduling our posts in advance, and provides all the channels we use in the job. There is no limit to when you want to schedule and how often. Customer service has been great when requiring help with anything at all.

2. Later


for 6 users

later cover

Best for:

Creators, freelancers, agencies, social media managers and small businesses.

About Later

Later is a marketing software that is highly focused on visual aspect, making it a great hit as an Instagram tool. It even allows you to schedule Instagram Stories and Reels for later. You can also use Later to manage other platforms like Twitter and Facebook. Unlike many other social media marketing tools Later enables you to visualize your Instagram feed before publishing the posts sequentially.

The platform provides a media library option that helps you manage the pictures you have. Furthermore, with Later, you can manage comments on Instagram. You can locate and reply to all the comments made on any of your posts.

The streamlined software is ideal for the use of individual social media managers or creators, but Later lacks any structured approval workflows for larger teams.


Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $45, and the final choice, the Advanced option, priced at $80.

Key Features:

  • Instagram Scheduling Hub: Plan, create, and oversee Instagram and another social media content seamlessly from a central platform.
  • Social Inbox: Aggregate comments, messages, and brand mentions across multiple channels with Later’s Social Inbox.
  • Comprehensive Analytics: Gain deep insights into engagement rates, impressions, follower growth, and clicks across diverse social profiles.
  • Linkin.bio Page Integration: Elevate your TikTok and Instagram profiles by creating a clickable mini-landing page with Linkin.bio. Drive conversions and make your profiles more interactive.
  • AI-Powered Captions: Simplify caption creation with Later’s AI Caption Writer.

We’ve compiled numerous genuine user opinions of Later from G2 and Capterra, conducting a thorough examination focused on crucial features relevant to practical application. From this examination, we’ve extracted the following observations.


  • The simplicity of content uploading with the drag-and-drop functionality prompted 66.5% of the current Later users to say that the platform scores high in ease of use.
  • 25% of the total user base have found Later an affordable scheduling option compared to other tools.
  • Bulk scheduling has been lauded as one of the best scheduling features by almost 83.3% of users, quoting the ability to schedule a month or more worth of posts as a reason for it.
  • A high number of users have appreciated the link in bio feature, which easily allows them to guide their audience seamlessly to specific landing pages.
  • Surprisingly, all the users have spoken highly of the customer service in Later.


  • Some people have faced limitations and bugs regarding the automation in publishing functionality.
  • The intuitiveness of the Later interface has been found lacking by more than 50% of the users.
  • The connectivity of platforms is interrupted again and again due to regular disconnection of social media accounts. 66.7% of people in the reviews have raised this problem, saying they have to constantly keep reconnecting their accounts.
  • A major percentage of users, 81.4% to be exact, have raised concerns about the fact that they faced technical issues, not being able to post carousels and Instagram Stories.
  • Nearly all of th users have mentioned that the pricing plans in Later come with a lot of strings attached.

Overall Ratings:

Ease of Use

3. Hootsuite


for 3 users

hootsuite cover

Best for:

Professionals, Small teams, Small-medium businesses, and Enterprises.

About Hootsuite:

Hootsuite is one of the most widely recognized social media management tools globally. The tool lets you create Instagram posts, Stories, carousels, and Reels and schedule and publish directly from the dashboard.

With Hootsuite’s built-in social media content calendar and planner, you can easily schedule your posts by simply dragging and dropping them to selected days/dates. This makes things easier for social media managers.

The AI writer and hashtag recommendation help you generate post ideas, captions, and more for your campaign, and the editor makes it easy for you to make content changes on the go.

The bulk scheduler enables you to streamline your social media campaign by scheduling hundreds of posts in advance for the best time to post to increase engagement rates.


Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Key Features:

  • Scheduled & Posting: Easily plan, craft, and schedule social media content to auto-publish at specified times.
  • Customer Engagement: You can use Hootsuite’s integrated social inbox to monitor, interact, and automate responses with AI chatbots, boosting customer engagement.
  • Social Listening: This feature lets you stay updated on trends, track brand mentions, keywords, and hashtags, and gauge brand perception.
  • Ad Management: Efficiently handle Facebook, Instagram, and LinkedIn ads within Hootsuite’s dashboard.
  • Analytics dashboard: Access analytics data from multiple platforms in a centralized dashboard.
  • Team Collaboration: Fostering seamless teamwork with defined roles for clients and colleagues is facilitated with Hootsuite.
  • Employee Advocacy: Expand your brand’s reach by encouraging employees to share company posts on their personal social profiles.
  • AI Writing: Use AI-powered writing tools to streamline the creation of engaging social media post captions for faster and more effective content generation.

We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.


  • Hootsuite’s content calendar proved to be very effective in visualizing strategy and easily rescheduling posts from one date to another.
  • All the Hootsuite users highly commend the bulk scheduling abilities of the platform.
  • 54.5% also find the ability to generate customizable reports very helpful for easy data visualization according to their convenience.
  • Hootsuite’s 37.4% of users find the unified inbox very useful since it enables them to manage all their audience interactions from multiple social channels on a single dashboard.
  • There are inbox tools in Hootsuite that let users automate the answers to common queries. This helped 10% of users to scale their responses faster.


  • The customization abilities for content creation in Hootsuite have some scope for improvement, especially visual content editing features. 24% people have asked for more advanced functions for this so they can better edit their content within the app itself.
  • Nearly 22% of reviews have expressed dissatisfaction due to the inability of Hootsuite to integrate external messaging platforms with their social inbox.
  • When it came to organizing the Hootsuite inbox, many users said that managing and categorizing a high volume of messages became very difficult for them.
  • All the reviews have shown complaints due to the inability of Hootsuite to integrate CRM systems with the inbox, which does not help the workflow at all.
  • A 100% majority believe that Hootsuite is not able to deliver value for money and charges exaggerated prices. This leads to the tool being unaffordable for medium and small businesses.

Overall Ratings:

Ease of Use

Instagram Analytics Tools for Businesses

4. SocialPilot Instagram Analytics

SocialPilot makes it possible to keep up with your Instagram page’s performance with its outstanding social media analytics and reporting features. With the click of a button, you can access in-depth information for your posts, reels, stories, and profile.

Generating concrete reports of your Instagram marketing activities is just a few clicks away.

SocialPilot’s Instagram analytics helps to discover the locations with the highest density of your followers and see when they are the most active. This lets you calibrate your content strategies to target these particular demographics.

And since SocialPilot is a complete Instagram management software, you can align your social media strategy with the help of all the insights on every type of content the analytics gives you and make your efforts more productive.


  • SocialPilot analytics provides content-specific insights on Instagram. This includes posts, stories, and reels, giving us a better understanding of each of their performance.
  • Gender segregation, age groups, locations, and time of activity are some of the metrics available under profile overview, giving us detailed information on your followers.
  • Hashtag performance metrics like average reach and impressions are given under the Reels section.
  • SocialPilot lets you reshare your best-performing posts right from its analytics dashboard.
  • Generate reports in PDF formats or schedule reports to send to your clients.


  • The performance metrics of each post can be seen at a glance in a tabular form.
  • Easy filtering of the specific time period for which you want to view the data.
  • Discloses the cities and countries where the follower density of your Instagram page is the highest.
  • The dashboard shows you which country and city your Instagram page followers are based in.

Verified user

SocialPilot is continuously improving. In the year I’ve used this software, they’re unrolled new features like Reels analytics, carousel posts, and scheduling first comments. Using a platform that keeps up with social media trends is a key component of our success across dozens of accounts.

5. SocialInsider

SocialInsider is an analytics tool that lets you take a comprehensive look at your social media metrics. It can go as far back as 5 years before the time of the search to filter content and present it to you.

SocialInsider is one of the few Instagram growth tools you can use for competitive research to understand your audience better and create a strategy to win them over.


  • It gives you access to data that’s excellent for comparison and benchmarking.
  • It has a great support team that can attend to your needs as soon as possible.
  • It shows historical data and spreads the search across various platforms for easier comparisons.

Alexandra M.

It saves time by having everything in one place. Great for benchmarking, comparisons between brands, and quick reports.


  • SocialInsider is quite expensive.
  • It is too streamlined for a broad marketing experience.

Hunter W.

I’m most disappointed in the reporting. While it gives a good overview, I’d love to see some customization. One specific report I’d like to see is the ability to pull the top x-number of posts from a certain time period. The default report gives the top 5 posts, but I’d love to customize that to see the top 20 or 50+ posts over a period.

6. Sprout Social

If you want to understand what content resonates with your audience, identify market trends, and Improve the ROI of your social media campaign, Sprout Social can be a good match. This Instagram analytics tool lets you access industry, brand, and competitive insights.

Connecting audience reactions to marketing campaigns is easier with Sprout Social. This tool can help in swift data collection and assist in decision-making by brands.

Moreover, Sprout Social, as a social media management platform, helps brands manage conversions and achieve robust growth.

Sprout Social uses social listening tools to identify gaps and improve the health of your brand. It also assists in coping with the latest trends and identifies influencers who can help in brand promotion.


  • Sprout Social offers robust and downloadable analytics and reports.
  • Get insights into paid and organic performance.
  • Excellent customer service.

Stephanie M.

Sprout makes scheduling content, listening, reporting, and community management so easy to use. It’s really got everything in one place that you need for successful social media management. The roles function makes it easy to set up a team, and as someone who works with a lot of colleagues around the world – this is a lifesaver!


  • Needs more report customization features.
  • Should include better audience demographics.

Luke B.

It would be nice if LinkedIn personal profiles could be connected for analytics, otherwise, everything in the platform has worked well for us so far. The mobile experience could be better as well.

Instagram Marketing Tools

7. SocialPilot for Instagram Marketing

SocialPilot fits the bill as one of the best apps for Instagram posts. It empowers your Instagram marketing efforts with the minimum hassle. This Instagram tool helps you stand out from the ever-growing crowd and leave the competition behind with its powerful capabilities to boost all the Instagram business pages under your watch.

It has many features specific to Instagram such as post, Story, and Reel scheduling, first comment scheduling, image customization, social inbox, location tagging, and more.


  • A versatile scheduler lets you publish Posts, Stories, and Reels from a single dashboard.
  • Inbuilt image editor, which helps customize images to the requirements of Instagram.
  • Tag locations in your Instagram posts to spread brand awareness for your business and draw locals to your doorstep.
  • Content library to store hashtags, groups, and other types of post content to use later during content creation.
  • Social inbox lets you monitor and reply to comments and DMs on your Instagram pages from a single dashboard. This makes it easy for you to engage with your audience without delay.
  • Schedule and publish the first comment on your Instagram post at the same time from the same space, helping you keep your caption neat and clean meanwhile being able to add relevant hashtags to your post.
  • Track your campaigns better with custom UTM parameters.
  • The tool helps you streamline workflows with the team and client collaboration feature. This involves selective access to specific pages based on team members’ roles, content approval from the clients and your team, and feedback exchange through comments during the scheduling process.


  • Flexible Instagram scheduling
  • Total usage of Instagram video marketing with Reels and Stories
  • Branding of each post with customized images and location tags
  • Easy use of relevant hashtags with a library feature

Verified user

My agency has used SocialPilot for social media management for multiple clients with several social platforms for the last three years. Each year, we evaluate competing products to ensure that we are using the best tool available—we always are! My favorite part of SocialPilot is that their development team listens to customers and adds new features we want.

8. Agorapulse

Agorapulse cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse helps manage your social media by offering a host of tools for publishing, monitoring, reporting, and team collaboration.

This intuitive Instagram management tool helps in collaborating and scheduling content for multiple social media platforms. It helps ascertain trends about the brand and its competitors.

Agorapulse can be an Instagram tool for a marketer aiming for Instagram growth with its automated marketing strategy. However, according to some of the users, Agorapulse is a bit unaffordable if you are a small-scale business functioning on a limited budget.


Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.

Key Features:

  • Efficient Content Scheduling: Agorapulse lets users create social media posts from scratch and schedule multiple of them from an integrated dashboard.
  • Social Listening: The tool lets you stay connected to online trends and relevant keywords, tracking relevant brand mentions all over the internet.
  • Performance Analysis Data: Stay in the loop with performance data for all your posts through Agorapulse, facilitating effective content strategizing.
  • Social Media Inbox: Efficiently manage and categorize conversations from various platforms within a centralized inbox, streamlining your response efforts.
  • AI-Assistant: Boost content creation with Agorapulse’s AI writing assistant which can create post captions, descriptions, and form ideas for social media marketing campaigns.

After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.


  • Many users liked how easy it is to create various types of posts due to the streamlined process.
  • Agorapulse’s visual content calendar proved useful for users, aiding in planning and visualizing scheduled content.
  • Several users found performance metrics on current trends, clicks, and conversions within Agorapulse strategically advantageous.
  • 75% of users feel that collaborative responding capabilities help organize their workflow seamlessly.
  • Almost five out of every six users praised Agorapulse for its easy navigation and user-friendly design.


  • About 30% of users faced challenges with the scheduling process, finding queueing, pre-scheduling, and timelining somewhat cumbersome.
  • Despite having automated reporting capabilities, nearly one-third of users felt the tool needed more updates and improvements.
  • 32% of users expressed the need for enhancements in the tool’s responsiveness to messages and comments.
  • Due to limited customer support availability, almost half of the users experienced delays in getting responses, affecting their regular workflow.
  • One in five users reported that the support team was unable to resolve their issues.

Overall Ratings:

Ease of Use

9. Shortstack

Shortstack is another Instagram growth tool for marketers. It is built for lead generation and engagement optimization. Shortstack has several features that help you create effective landing pages and improve social media marketing.

Shortstack can be used to run contests and promotions to spread awareness of your social media page. It also collates email addresses and enables you to conduct polls to gather valuable opinions of your users on social media.


  • It is excellent for organizing social media contests. You do not need to have any prior graphic design experience.
  • Shortstack is a great way to gather information about users.

Deepti S.

Information retrieval and exportation are rather confined to a tiny amount of applications, as the deficiency of an API implies that there is certainly no workaround.


  • You may be required to do constant updates, which can be tiring and interfere with your work.
  • Updates can also be automatic, increasing your billings. Considering the monthly price you already have to pay, it all makes Shortstack quite expensive.
  • As an Instagram marketing tool, Shortstack actually falls short.

Jay T.

It’s really simple to set up a competition or landing page quickly, with easy-to-modify templates and the new theme customization. However, data retrieval and exportation are very limited to a small number of apps, and the lack of an API means that there’s no workaround.


sendible cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Sendible

Another one of the Instagram tools to consider is Sendible. This platform should work just right for any marketer with a large agency interested in Instagram management tools.

It comes with an intuitive interface, so you don’t have to spend much time learning it. Whether you’re a person aiming to expand on Instagram or a committed social media team seeking to refine their process, Sendible provides a centralized and user-friendly platform that elevates your social media management efforts.

Nevertheless, a few users have shared less-than-optimal encounters with the excellence of Sendible’s customer support.


Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.

Key Features:

  • Content Scheduling: Sendible refines your social media content scheduling tasks through automation, empowering you to focus more on planning and generating posts.
  • Performance Insights: Get a strong grasp of your content’s performance and uncover valuable insights into audience behavior by leveraging detailed analytics for all your shared content.
  • Team Coordination: Enhance task organization by collaborating with your team members and clients, ensuring smooth workflows and streamlined approval processes.
  • White Label: Boost your ROI with highly adaptable social media management solutions tailored for your clients, complete with your distinctive branding.

We have gathered multiple authentic Sendible user reviews from G2 and Capterra and meticulously analyzed them in regard to the major features important in terms of use case. Based on this study, we have gleaned the following insights.


  • A fraction of Sendible users values the adaptable pricing structures provided by the tool.
  • Approximately 57% of those offering feedback have highlighted the user-friendly nature of the platform’s dashboard, making its use quite straightforward.
  • The capability to craft various post types, incorporating images, videos, and carousels, speeds up the content creation process, ensuring audience engagement with a variety of content.
  • The effectiveness of Sendible in facilitating KPI monitoring for users to track their social media performance has garnered positive feedback from 22% of the audience.
  • The collaborative features within Sendible’s social inbox enable entire teams to seamlessly distribute message-handling responsibilities among themselves, contributing to an efficient workflow.


  • Roughly 75% of users have expressed dissatisfaction because Sendible does not offer discount deals.
  • Despite the proclamation of being available on multiple channels, customer support lacks efficiency on all those platforms.
  • A minimum of 50% of users have conveyed their displeasure regarding the challenging integration of external tools into Sendible.
  • Users anticipating complete customizability in the UI were let down by the restrictions in tailoring the dashboard elements to suit their preferences.
  • Despite the popularity of visual content editing among users, nearly half of them encountered issues at some point, hindering the optimization of their social media posts.

Overall Ratings:

Ease of Use

Paid and Free Instagram tools for Influencer Marketing

11. Modash

Modash can help you grow on Instagram by connecting with influencers. The platform lets you search & analyze influencers to find creators with engaged audiences who are likely to be interested in your brand.

Big names like Google & Bolt trust it, but you can use Modash to kick-start your influencer marketing program even as a newcomer. The UI is beginner-friendly and backed by a world-class support & success team.

It’s perfect for eCommerce & B2C SaaS brands looking to boost their Instagram reach.


  • It has a simple UI.
  • Its world-class support makes you can run effective influencer campaigns without prior experience.
  • It has additional best tools for Instagram such as Lookalikes and Growth Rate filters that help you find the perfect partners to keep upscaling your campaigns.
  • Audience data & insights are more accurate compared to similar influencer marketing tools.

Kyun Lok N.

Impossibly good! We’re really loving the tool! Keep up the great work!


  • No free version other than a 14-day free trial.
  • No built-in feature for compensating creator partners.

Kaarel R

Some bugs have popped up in the early days, although the support is super quick to respond and reach out to you.

12. TINT

TINT is a popular Instagram tool for influencer marketing. It is trusted by the most popular brands across the globe and is customizable to fit your requirements.

This user-friendly platform enables easy collection, curation, and display of reviews on Instagram. TINT uses advanced AI features that help greater audience engagement and sales conversion.

Authentic performance insights, analytics, and generating detailed reports are possible with the help of TINT.


  • Excellent customization options.
  • Easy to maximize audience reach and engagement.
  • Innovative platform.

Kim K.

I enjoyed the easy-to-use interface that was visual and intuitive.

The customer support we received in onboarding was also top-notch—through recorded sessions and hands-on demos.


  • Instagram geo-locations are not available on the dashboard.
  • Filtering and sorting options are not available.

Natasha S.

Platform breaks down, has random glitches that even after you think you have fixed them with the help of the support team come back eventually

Paid and Free Instagram tools for Social Listening

13. Awario

Awario is appropriately termed a social media ‘listening’ tool because it gathers information relating to the brand’s mentions and tags on social media.

Awario scours social media, blogs, and the whole of the internet to pinpoint locations where you are mentioned, ensuring you don’t miss out on any opportunity to engage in a conversation involving you.

As an Instagram tool, Awario helps you gauge your brand’s health. It also enables you to keep an eye on the competition. This way, you know what areas to improve on to match up to expectations.


  • It is excellent for carrying out keyword searches. It hardly misses anything.
  • With Awario, it is easy to set up alerts, and you can have them delivered to your inbox automatically.
  • It helps you manage multiple clients at once..

Marco M.

I love that the blog is useful and teaches us how to use the interface to a greater and greater effect each week.


  • The tool can be slow for navigation.
  • It may take some time for you to get used to the tool.

Brian A.

It seems to miss a few posts from Instagram that we thought it would and should easily catch.

14. Keyhole


per month for 3 users

Best for:

SMB, freelancers, and agencies

About Keyhole

Keyhole is best known for its social listening and brand monitoring capabilities. Keyhole allows you to track mentions of your brand, including brand name, hashtags, and even competitor analysis. This helps you understand how people perceive your brand online.

You can track specific keywords relevant to your industry or niche. This will help you understand audience sentiment and discover potential brand advocates.

Keyhole offers sentiment analysis to help you gauge the overall positive, negative, or neutral sentiment surrounding your brand or campaign.


Keyhole offers 4 plans starting from Individual ($89/month for 1 user), Team ($189/month for 3 users), Pro ($259/month for unlimited users), and Advanced ($549/month for unlimited users).

Key Features:

  • Access brand mentions: Get all your direct and indirect brand mentions, hashtags, influencers, and keywords in one dashboard. Volume predictions feature and AI-powered sentiment analysis help you understand which posts will go viral and how your audience feels about your brand and your competitors.
  • Compare analysis: Identify industry trends and opportunities with QuickTrends to get ahead of competitors. The dashboard lets you collect data from all social media accounts to perform in-depth competitor analysis.
  • Grow your engagement: With social listening data, you can know who your audience is, what they are talking about, and what they love.


  • The interface is easy to navigate and use.
  • It offers in-depth listening capabilities, historical data, and campaign tracking.
  • Keyhole lets you download reports in PDF format.

Fabiola A.

It is really easy to use, a very complete platform that gives a really good listening insight. also is really helpful when downloading the analysis and resumes.


  • It is not affordable for small businesses and agencies.
  • You have to set up trackers beforehand as changing them later might cost you extra.

Ben K

I felt like it broke A LOT. Sometimes info would not be pulled, and the reports would be screwed up, etc. When I requested help, I was made to feel like I was the one making mistakes when I was a pretty savvy user.

15. Brand24

Brand24 is an excellent social listening tool for Instagram. This tool helps take action in real-time based on interactions of viewers. It can help identify issues before they become serious, based on monitoring the sudden increase in the volume of discussions about your brand.

This tool helps you customize the mode of alerts. Obtaining accurate results is made possible through its robust filtering options.

It is an easy-to-use tool that lets you analyze competitors and your conversions to take immediate corrective action.


  • The tool uses advanced sentiment analysis to segment positive, negative, and neutral mentions.
  • Sharing insights across the organization is very easy.
  • Lots of filtering options are available.

Doug L.

The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter.


  • Translation to more languages would be beneficial.
  • It leaves out some mentions at times.

Javier G.

If two brands use similar keywords it is complex to separate one from another.

Instagram Tool for Content Creation

16. Canva

Canva is one of the best design tools for Instagram. It features thousands of templates and designs of professional quality.

Presenting and downloading designs is easier with Canva. You can design a logo, poster, banner, video intro, meme, flyer, invitation, and more.

This tool also facilitates team collaboration with the best of their productivity tools.


  • It has thousands of pre-set templates that can suit different social media platforms.
  • Results can be obtained in various formats as desired by the user.
  • Not much technical knowledge is needed to use the tool.

Sharem S.

The most helpful in Canva is its ready world-class templates with stellar designs that can only be seen in their software. It saves your energy and time to think about what color, techniques, and fonts are because it is already there in just one click, and you are good to go.


  • More cutting and shaping tools are required.
  • 3D section to design logos inside photos is needed.

Mihir G.

It has a lot of templates that are very attractive, but all of these are for the premium versions.

17. Instasize

Instasize is a popular photo editing and resizing tool that can instantly transform your photos to make them captivating.

You can change the background, add filter effects, include borders, create collages, and resize photos with unlimited advanced features of Instasize.

It gives access to 130+ premium filter options for free so that you can try out various options before buying the premium version.


  • Easy to add colorful text to photos.
  • Collage creation is easy.
  • Compatible with most devices.


I started using this app for 4-5 months now and I haven’t had a single complain. The updates are regular and it doesn’t give you unnecessary pop up advertisements.


  • With each new update, the borders and backgrounds are lost.
  • Lot of glitches faced while using the app.

Rajrathod bvn.

InstaSize need purchase for unlock and download some features as well functions. We need watch 15 seconds video every time when we open application, it must for only one time but its boring us for watch every time.

18. Adobe Rush

Adobe Rush can be your best partner to express your creativity. This desktop and mobile video editing app can help you shoot, edit and share premium-quality videos.

Videos created here can be exported to any social media platform without disturbing the aspect ratio.

There are hundreds of in-app features for audio, graphics and adding titles in this app.


  • It is simple and easy to use.
  • The free version also allows unlimited access to editing and effects.
  • Editing can be completed quickly.

Matt C.

Ease of use, syncing across apps & platforms, integration with Creative Cloud.


  • The app crashes frequently.
  • The pro version needs more learning to understand its use.

Hilary H.

They’ve trimmed down everything good about the original Premiere. There are nearly no features available. It is very slim and doesn’t offer the capabilities other entry-level video editing software do.

Which Instagram Tool Is the Right Fit for You?

When considering the optimal Instagram management tool for your needs, it’s crucial to evaluate your business requirements and growth stage on the platform.

There isn’t a one-size-fits-all solution, and the choice depends on your specific objectives. Each tool we’ve mentioned serves your purpose. You can take the free trials to help you determine a tool that aligns with your Instagram management goals.

Different Instagram tools offer multiple functionalities. That being said, guidelines by social media networks may hinder some capabilities. So, by taking a trial, you will understand whether an Instagram tool is the right fit for your needs.

As you progress on Instagram and your needs evolve, you will need to consider tools that provide advanced features such as content curation, in-depth analytics, and in-built post-creation capabilities. Ultimately, the best Instagram tool is one that seamlessly integrates with your workflow and contributes to your Instagram presence.


From content creation and scheduling to influencer marketing and ad management, these tools streamline processes and provide valuable insights, ensuring competitiveness in the dynamic Instagram landscape.

In addition to popular Instagram tools, some underhyped apps used by Instagrammers include photo and video editing apps like VSCO, Snapseed, Lightroom CC, Square Sized, and Adobe Lightroom.

However, to truly excel, you need to elevate your marketing game with these Instagram marketing tools. They handle scheduling and content analysis, allowing you to focus on creating high-quality content and brainstorming new campaign ideas.

Ready to get started? Try SocialPilot as your Instagram growth tool and put your marketing on autopilot. Take advantage of the 14-day free trial to boost your branding like never before.

Don’t miss out on this opportunity!

Frequently Asked Questions

What are the Instagram tools for businesses?

Instagram tools are used for promoting a business on Instagram. They come in large varieties to aid you in different aspects. Some tools for Instagram will help you with analysis, while others will let you schedule posts for later. However, a SocialPilot like tool helps in both.

What is the best time to post on Instagram?

The best time to post on Instagram is 6 am-11 am PST. But it is advisable to track your audience demographics to find your best suited time for better engagement on Instagram.

How many times should I post on Instagram?

Posting once a day on Instagram is advisable because you don’t want your followers to mark you as spam. However, you can post multiple Instagram stories throughout the day for a pronounced reach.

How many times should I post on Instagram?

Posting once a day on Instagram is advisable because you don’t want your followers to mark you as spam. However, you can post multiple Instagram stories throughout the day for a pronounced reach.

What are the best paid and free Instagram tools you can use?

Some of the best tools for Instagram are:

  1. SocialPilot
  2. Sendible
  3. Hootsuite
  4. Later
  5. Shortstack
  6. Modash
  7. Awario
  8. Keyhole
  9. SocialInsider
  10. Iconosquare

The Instagram tools that let you post on Instagram directly are:

  1. SocialPilot
  2. Hootsuite
  3. Later
  4. Sendible

Which Instagram tools let you post directly?

The Instagram tools that let you post on Instagram directly are:

  1. SocialPilot
  2. Hootsuite
  3. Later
  4. Sendible

What are free Instagram marketing tools?

There are many free Instagram marketing tools, but not all offer a worthy range of features. Although there are still some free Instagram marketing tools like SocialPilot, Buffer, Crowdfire, Later, BaazarVoice, Audience Insights, IconoSquare, and Leetags, among others.

What are the tools on Instagram?

Instagram Business accounts offer several additional tools and features unavailable to personal accounts. Here are some key tools that Instagram Business accounts offer analytics insights, contact button, Instagram ads, Instagram shopping, Instagram stories features, and Creator Studio.

What is the best tool to grow Instagram?

There are many tools to grow Instagram, but SocialPilot stands out among the many available tools for Instagram growth due to its content scheduling and online visibility improving capabilities. It is also an affordable alternative to tools like Sprout Social and Hootsuite that offers the same level of capabilities.

social media marketing using socialpilot

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Jimit Bagadiya

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