Later vs. Zoho Social: Which is the Best Fit for You?

Overview

What is Later?

Later is a visual first social media scheduling and marketing tool. It is a vital tool for businesses and individuals to plan and schedule content for social media. Later’s features include a drag-and-drop content calendar, automatic posting, analytics, and reporting.

It also offers a linkin.bio feature that allows users to create a clickable landing page for their Instagram bio, and more. Later simplifies the process of creating and scheduling social media content while allowing users to save time and focus on other aspects of their business.

Later also offers a fair share of analytics and third-party integration and team collaboration capabilities for easy social media management.

What is Zoho Social?

As a social media management platform, Zoho Social enables businesses to manage their social media presence. As a versatile tool, it works for platforms like Facebook, Twitter, Instagram, LinkedIn, and Google My Business.

With Zoho Social, you can easily schedule posts for social media, gain recommendations for the best time to post and monitor the real-time performance of your content. It also offers a fair share of analytics and reporting capabilities to gain detailed analytics and reporting on social media performance.

It also offers team collaboration to streamline your workflows. Unlike Zoho Social’s alternatives, it provides CRM integration capabilities to leverage your social media interactions for coming up with customer data.

Overall, it is a comprehensive social media management tool that helps businesses streamline their social media operations and improve their social media performance.

Best Suitable for

At a Glance

What the users feel about any product or tool describes a great deal about how good it actually is. So let’s compare Zoho social vs. Later in terms of their user ratings to know about their popularity.

According to the number of user reviews, Zoho Social is a much more popular social media scheduler than Later. Both tools are considered equally easy to use and enjoy equal overall star ratings. However, Later has a slightly better rating for support quality.

For a comprehensive understanding, herein is a clear comparison of ratings for all three tools.

Quick Comparison – Later vs. Zoho Social

When comparing Later vs. Zoho Social, it’s important to consider the main features that differentiate the two platforms.

One key difference between these two platforms is the price point. Zoho Social’s agency plan will cost you almost $240 more than Later’s advanced plan. Due to this difference, Later can be seen as a strong Zoho Social alternative.

Despite this price difference, both platforms offer robust publishing capabilities, collaboration, and analytics capabilities for reporting insights.

Additionally, both platforms are available in multiple languages to cater to a global clientele. However, Later lags in offering some important features like a content library, competitor tracking, and white-labeling.

For a quick comparison of the most important features of Later, Zoho Social, and SocialPilot, see the tabular comparison given below.

Review

Pricing – Later vs. Zoho Social

Pricing is a crucial factor to make a meaningful comparison between Zoho Social vs. Later. So, let’s compare.

Zoho Social’s agency plan which allows five users to connect a total of 100 social accounts, is priced at $320 per month. In contrast, Later’s equivalent advanced plan costs only $80 per month and allows six users to connect up to 36 accounts with unlimited post-scheduling capability.

If we compare the base level plans of both these platforms, Zoho Social is a little cheaper with its standard business plan, that costs only $15 per month, compared to Later’s corresponding plan, which charges $18 per month.

To get a clearer perspective on the pricing plans of Zoho Social vs. Later and SocialPilot, check out the comparison below.

In-depth Scheduling and Publishing Capabilities Comparison

Many brands and businesses opt for social media management tools to automate content publishing. That is why scheduling and publishing are crucial aspects of these social media tools.

Later and Zoho Social are two such tools that help with this automation. Both tools offer advanced queueing, platform-centric customization, in-app integrations, and other essential features.

However, there are some significant differences between them, such as Later doesn’t offer Canva integration that facilitates content creation. On the other hand, Zoho Social lags in offering hashtag suggestions. It also fails to support carousel posts for Facebook that Later does support.

To offer an in-depth comparison, the table below outlines the scheduling and publishing features for Later, Zoho Social, and SocialPilot.

In-depth Analytics Capability Comparison

It is impossible for marketers to make informed decisions without trends and data to guide them. Analytics data serves as this information for marketers to develop social media strategies. So, let us make a note of all the analytics and reporting capabilities of Later or Zoho social to know which is better.

Both these tools offer valuable analytics for all types of social media content. Although, Later fails to offer downloadable white label reports and a custom report builder that Zoho social does offer.

Herein is a detailed comparison of all analytics features offered by both platforms. To better weigh all your options, we have also included SocialPilot’s essential analytics and reporting features.

In-depth Inbox/Listening Capability Comparison

To effectively manage social media, it is crucial to create engaging content and actively engage with your audience. To do that, social inboxing and listening capabilities are necessary.

Both Later and Zoho Social allow users to reply to messages. However, in this section of the debate, Zoho Social holds a strong position than Later. Zoho Social allows real-time listening while allowing you to reply to visitor posts, questions, and reviews.

Let us take a look at the comparison below to compare Later vs. Zoho Social along with SocialPilot to know all their inbox and listening capabilities.

In-depth Social Media Collaboration Capability Comparison

Team collaboration is crucial to maintaining consistent brand messaging, timely responses to inquiries, and effective content creation. With that in mind, let’s compare the collaborative features of Later and Zoho Social.

Both Sprout Social and Agorapulse allow per-post multi-user collaboration for team members to work seamlessly. Both tools provide access management and content approval workflows assign specific roles, and ensure efficient workflow.

To help you cultivate a clear perspective, we have compared all collaboration capabilities of Later, Zoho Social, along with SocialPilot.