Later vs. Zoho Social: Which is the Best Fit for You?

Later vs. Zoho Social: Which is the Best Fit for You?

Later vs Zoho Social

Overview

Later also offers a fair share of analytics and third-party integration and team collaboration capabilities for easy social media management.

With Zoho Social, you can easily schedule posts for social media, gain recommendations for the best time to post and monitor the real-time performance of your content. It also offers a fair share of analytics and reporting capabilities to gain detailed analytics and reporting on social media performance.

It also offers team collaboration to streamline your workflows. Unlike Zoho Social’s alternatives, it provides CRM integration capabilities to leverage your social media interactions for coming up with customer data.

Overall, it is a comprehensive social media management tool that helps businesses streamline their social media operations and improve their social media performance.

Best Suitable for

Later

Later

Start with $25

Influencers, Small Business

Zoho Social

Zoho Social

Start with $15

Freelancers, Startup Agencies, Growing Agencies

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

What the users feel about any product or tool describes a great deal about how good it actually is. So let’s compare Zoho social vs. Later in terms of their user ratings to know about their popularity.

According to the number of user reviews, Zoho Social is a much more popular social media scheduler than Later. Both tools are considered equally easy to use and enjoy equal overall star ratings. However, Later has a slightly better rating for support quality.

Note: It’s worth mentioning that SocialPilot, a more user-friendly tool, received higher scores for its quality of support.

For a comprehensive understanding, herein is a clear comparison of ratings for all three tools.

Later

Later

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Number of Reviews 283 2392 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
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Quick Comparison – Later vs. Zoho Social

When comparing Later vs. Zoho Social, it’s important to consider the main features that differentiate the two platforms.

One key difference between these two platforms is the price point. Zoho Social’s agency plan will cost you almost $240 more than Later’s advanced plan. Due to this difference, Later can be seen as a strong Zoho Social alternative.

Despite this price difference, both platforms offer robust publishing capabilities, collaboration, and analytics capabilities for reporting insights.

Additionally, both platforms are available in multiple languages to cater to a global clientele. However, Later lags in offering some important features like a content library, competitor tracking, and white-labeling.

Note: Another budget-friendly tool that doesn’t miss on offering important features is ScialPilot. Just like Later, SocialPilot has very reasonable price plans that you can choose without missing out on important features like a content library, white-labeling, etc.

For a quick comparison of the most important features of Later, Zoho Social, and SocialPilot, see the tabular comparison given below.

Later

Later

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $25/Month $15/Month $30/Month
Number of Accounts 7 100 10
Number of Team Members 1 5 2
Number of Posts that Can Be Scheduled Unlimited 350 Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English, Spanish, French, German, Japanese German, English, French, Italian, Portuguese, Spanish German, English, French, Portuguese, Spanish
Support Email & Live Chat Email, FAQs, Webinars, Product Guide, Forum Email, Chat, Social Media, Phone
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Review

Positive

  • The scheduling feature in Later allows for effortless scheduling of posts up to a month in advance, making it convenient for efficient content planning.
  • Later has a "link in bio" option, which serves as an easy reference for tracking links related to specific posts, and is a great advantage as Instagram does not allow links in posts, providing a convenient solution for effective link management.
  • The capability of Later to preview the overall appearance of your grid on the platform, including a visual representation of how all your posts will look lined up on your profile, offers a valuable tool for ensuring a cohesive and visually appealing aesthetic.

Negative

  • Later has limited analytical functions, hindering access to essential data, which can be a drawback for the user. The absence of necessary information affects the user negatively.
  • There is an absence of a feature to obtain feedback or approval from clients in Later, causing significant dissatisfaction. This can lead to miscommunication and added difficulties in collaborating.
  • The hashtag function in Later has the tendency to suggest hashtags within the topic. However, some of these recommendations can become irrelevant, so the user must be cautious when using the suggested hashtags to avoid any unwanted content.

Positive

  • An advantage of using Zoho Social is the ability to monitor comments and engage with users. Using a centralized system to manage social media allows you to stay on top of conversations, respond to feedback, and build relationships with your audience.
  • Zoho Social's seamless integrations enable users to edit creatives using tools like Canva. This feature makes it easy to create eye-catching graphics and designs.
  • Zoho Social provides robust analytics capabilities. Unlike other platforms focusing on ad management, Zoho Social delivers comprehensive data and insights on your organic social media efforts.

Negative

  • The lack of a preview feature in Zoho Social can be a drawback for users who value visual consistency and may want to make minor tweaks to social media posts before publishing to ensure optimal appearance and messaging.
  • The slight delay in scheduling posts on Zoho Social can be frustrating for users who prioritize efficiency and need to publish content quickly and consistently.
  • Zoho Social sometimes faces issues with account linking, which prevents some users from fully utilizing certain features or services.

Positive

  • SocialPilot constantly keeps updating itself by keeping a keen eye on customer suggestions and dynamic needs of social media channels. This way, the platform, backed by features that users require, is able to fulfill every demand a marketer may have.
  • You can upload and schedule up to 500 posts at once using SocialPilot through its handy bulk import feature. These can be link posts, text, or even image posts to any of the platforms which SocialPilot supports.
  • Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.

Negative

  • Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
  • Users have reported that accounts may occasionally become disconnected, resulting in failed scheduled posts. However, it is a simple process to reconnect the account and reschedule the post, as all posts get saved.
  • One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.

Pricing – Later vs. Zoho Social

Pricing is a crucial factor to make a meaningful comparison between Zoho Social vs. Later. So, let’s compare.

Zoho Social’s agency plan which allows five users to connect a total of 100 social accounts, is priced at $320 per month. In contrast, Later’s equivalent advanced plan costs only $80 per month and allows six users to connect up to 36 accounts with unlimited post-scheduling capability.

If we compare the base level plans of both these platforms, Zoho Social is a little cheaper with its standard business plan, that costs only $15 per month, compared to Later’s corresponding plan, which charges $18 per month.

Note: SocialPilot, is a great alternative to Zoho Social which charges only $100 per month for its agency-level plan while allowing a team capacity of six members with unlimited post-scheduling capability.

To get a clearer perspective on the pricing plans of Zoho Social vs. Later and SocialPilot, check out the comparison below.

Later

Later

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Starter
$25/per month
Business - Standard
$15/per month
Professional
$30/per month
Growth
$45/per month
Business - Professional
$40/per month
Small Team
$50/per month
Advanced
$80/per month
Business - Premium
$65/per month
Agency
$100/per month
Agency
$200/per month
Agency
$320/per month
Agency+
$200/per month
-
Agency plus
$460/per month
-
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Credit Card Required
15 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
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In-depth Scheduling and Publishing Capabilities Comparison

Many brands and businesses opt for social media management tools to automate content publishing. That is why scheduling and publishing are crucial aspects of these social media tools.

Later and Zoho Social are two such tools that help with this automation. Both tools offer advanced queueing, platform-centric customization, in-app integrations, and other essential features.

However, there are some significant differences between them, such as Later doesn’t offer Canva integration that facilitates content creation. On the other hand, Zoho Social lags in offering hashtag suggestions. It also fails to support carousel posts for Facebook that Later does support.

Note: SocialPilot stands out from these in this regard by allowing carousel posts and offering boost post scheduling capability for Facebook. SocialPilot also allows Canva integration that makes it stand out from other Later alternatives.

To offer an in-depth comparison, the table below outlines the scheduling and publishing features for Later, Zoho Social, and SocialPilot.

Later

Later

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
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In-depth Analytics Capability Comparison

It is impossible for marketers to make informed decisions without trends and data to guide them. Analytics data serves as this information for marketers to develop social media strategies. So, let us make a note of all the analytics and reporting capabilities of Later or Zoho social to know which is better.

Both these tools offer valuable analytics for all types of social media content. Although, Later fails to offer downloadable white label reports and a custom report builder that Zoho social does offer.

Herein is a detailed comparison of all analytics features offered by both platforms. To better weigh all your options, we have also included SocialPilot’s essential analytics and reporting features.

Later

Later

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
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In-depth Inbox/Listening Capability Comparison

To effectively manage social media, it is crucial to create engaging content and actively engage with your audience. To do that, social inboxing and listening capabilities are necessary.

Both Later and Zoho Social allow users to reply to messages. However, in this section of the debate, Zoho Social holds a strong position than Later. Zoho Social allows real-time listening while allowing you to reply to visitor posts, questions, and reviews.

Note: It’s worth stating that SocialPilot’s social inbox is a useful tool for managing conversations across multiple platforms from a single dashboard. It provides all social listening features like Zoho social but at a fairly less price.

Let us take a look at the comparison below to compare Later vs. Zoho Social along with SocialPilot to know all their inbox and listening capabilities.

Later

Later

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
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In-depth Social Media Collaboration Capability Comparison

Team collaboration is crucial to maintaining consistent brand messaging, timely responses to inquiries, and effective content creation. With that in mind, let’s compare the collaborative features of Later and Zoho Social.

Both Sprout Social and Agorapulse allow per-post multi-user collaboration for team members to work seamlessly. Both tools provide access management and content approval workflows assign specific roles, and ensure efficient workflow.

Note: While Later is a cost-effective tool, its inability to onboard unlimited clients can be a big drawback for agencies and businesses. On the other hand, SocialPilot doesn’t come with this limitation despite being a budget-friendly option.

To help you cultivate a clear perspective, we have compared all collaboration capabilities of Later, Zoho Social, along with SocialPilot.

Later

Later

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
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Frequently Asked Questions

Is Later trustworthy?

Yes, Later is a trustworthy tool that has a decent number of users across the globe. It has also been around for quite some time, which makes it more trustworthy.

What makes Zoho Social better?

Zoho Social is a decent tool for social media management which is liked by users for its versatile publishing and scheduling capabilities along with its social listening and analytical abilities.

Who uses Later?

Later is a budget-friendly social media tool that is majorly used by social media influencers and small businesses.

Which is better Later or Zoho social?

When it comes to features, Zoho Social offers more features than Later. However, Later still stands in a strong position for being an affordable tool that offers all essential social media management features.

Is Later worth paying for?

Given Later’s pricing in comparison to its competitors, the tool is fairly low priced and still offers a decent range of features for social media management. However, if you are seeking an option that offers more features at this price range, SocialPilot can be your pick.

About the Author

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Jimit Bagadiya

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