Later vs. Sendible: Which is Better For Your Business?

Later vs. Sendible: Which is Better For Your Business?

Overview

Later also allows users to publish and schedule content on multiple social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.

Later is a visual first tool that allows users to plan their content visually and automate publishing to make it easier and more efficient. It comes packed with post-performance analysis that helps users optimize their social media strategy for better results.

One of Later’s key features is linkin.bio, which allows users to create a clickable, shoppable landing page for their Instagram profile. This feature can be handy for businesses that want to drive traffic to their website or e-commerce store from their Instagram account.

Two key features of Sendible are its scheduling and publishing capabilities. Users can plan their social media content, see how it would look on the profile, and schedule it to be published.

Sendible’s smart queue feature fills any gaps in the content schedule with relevant and engaging content, ensuring that businesses always post high-quality content that resonates with their target audience.

Sendible’s monitoring and listening features enable businesses to respond promptly to their audience. The platform also provides comprehensive analytics and reporting tools that offer insights to measure the impact of their social media campaigns and make data-driven decisions.

Overall, Sendible is a robust social media management and marketing platform that helps businesses streamline their social media efforts and build a strong online presence.

Best Suitable for

Later

Later

Start with $25

Influencers, Small Business

Sendible

Sendible

Start with $29

Freelancers, Startup Agencies, Growing Agencies

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

User ratings and reviews help a great deal in comparing any given tools or services. So, let’s compare Later vs. Sendible based on user reviews, as these reviews describe users’ real-time experience with these tools.

Considering the overall ratings, Later has a slightly higher rating than Sendible. Later also holds a higher rating for its ease of use and setup. However, if we talk about support quality, Sendible offers better support than Later.

Note: As a popular social media management tool, SocialPilot scores higher than Later or Sendible for its ease of setup, ease of use, and quality of support. In fact, many agencies and enterprises have positively reviewed it for its usability and feature quality.

Let us look at all the user ratings for Later vs. Sendible vs. SocialPilot, to compare all your options better.

Later

Later

Sendible

Sendible

SocialPilot

SocialPilot

Number of Reviews 283 822 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison

Later and Sendible seem to offer the same capabilities on the surface level, but that is not true. So, let’s make a quick comparison between Later vs. Sendible to find the right choice depending on your social media management needs.

Starting from the pricing plans, Sendible is a much more expensive option than Later. Sendible’s agency plan will cost you a total of $199 per month, which is way higher than the $80 per month charged by Later.

If we talk about the core capabilities, Sendible and Later offer decent publishing and scheduling capabilities. Sendible offers better localization capability and offers a total of thirteen commonly used languages across the globe as compared to Later, which supports only English, Spanish, French, German, and Japanese.

Both tools offer analytics, collaboration, and inboxing capability. However, Sendible wins extra points for offering a content library and white-labeling capability to its users.

Note: SocialPilot stands as a strong alternative to Sendible and Later as it offers everything from white-labeling to a content library. SocialPilot also offers customized and branded dashboards to its users that too at a fairly affordable price.

To make the comparison clearer, look at the table below that compares Later or Sendible with SocialPilot in terms of core features.

Later

Later

Sendible

Sendible

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $25/Month $29/Month $30/Month
Number of Accounts 7 6 10
Number of Team Members 1 1 2
Number of Posts that Can Be Scheduled Unlimited 100 Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English, Spanish, French, German, Japanese English, Dutch, Spanish and few others German, English, French, Portuguese, Spanish
Support Email & Live Chat Email, Chat (9am - 10pm GMT) Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Review

Positive

  • Later offers budget-friendly plans that provide companies with an affordable way to manage their social media presence, giving them a competitive advantage in their marketing efforts, even with limited funds.
  • The scheduling feature in Later allows for effortless scheduling of posts up to a month in advance, making it convenient for efficient content planning.
  • The monthly layout feature in Later offers a well-defined preview of upcoming posts for the month, providing a helpful tool for organized content planning.

Negative

  • Later has the disadvantage of being prone to glitches, causing a temporary shutdown of some features. This frequent occurrence can lead to inconvenience and decreased functionality.
  • Carousel posts with multiple images can’t be published directly with this tool. The user must access Later, initiate the post and save the images to their phone before they can be published.
  • Later does not have a feature to duplicate or clone posts, making it time-consuming to recreate popular posts to reuse, therefore hindering productivity.

Positive

  • The platform's seamless integration with the iPhone app, combined with its attractive and user-friendly design, enhances the user experience and increases satisfaction.
  • Sendible's accessible and easily shareable reports, which are simple to comprehend and analyze, enhance the client communication process.
  • Regular product updates by Sendible improve the platform's functionality and offer new features, providing users with the latest tools.

Negative

  • Sendible's failure to remember previously used hashtags, requiring users to manually enter them every time, can be annoying, reducing efficiency in the posting process.
  • Sendible's weaker integration with the Twitter API, makes it harder to maintain a connection with clients' Twitter accounts.
  • Sendible's lack of comprehensive support for new users who are not social media experts can be a disadvantage, potentially hindering the onboarding process for those who are less experienced in this field.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • SocialPilot's interface is easy to use. Unlike other tools, it doesn't require a learning curve hence users get used to it pretty quickly.
  • SocialPilot's tech support is excellent. Whether the user is facing a technical issue or has a general query, the team is quick to respond and help out.

Negative

  • Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
  • Some users have noted that specific posts require follow-up actions, such as importing them into Instagram and manually posting when they appear in the schedule. While this process may be necessary for particular posts, users find it frustrating.
  • SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.

Pricing

Price comparison of social media tools is crucial as it helps users make informed decisions when selecting a tool that fits their budget and needs. So let’s make a comparison between Sendible vs. Later pricing plans to know which one of the two offers the best value for money.

Sendible offers its agency plan at a price of $199 per month and provides access to seven team members who can connect up to 49 social media accounts. Sendible also has a scheduling limit of 300 posts every month.

On the other hand, Later charges $80 per month for its advanced plan with a limit to connect 36 social media accounts with a limit of six team members.

If we compare the two in terms of post-scheduling, Sendible allows you to schedule a total of 300 posts per month, whereas Later allows unlimited post-scheduling.

Overall, Later does a fair job of offering reasonable capabilities, given its low pricing. However, Sendible’s price has some limitations compared to other Sendible alternatives that are available in the same price range.

Note: In a comparison of SocialPilot vs. Sendible pricing, SocialPilot charges way less than Sendible and offers almost equal team member capacity. SocialPilot also allows unlimited post-scheduling, which makes it a better choice.

To get a clear picture, let’s go through the table below to make a Sendible vs. Later comparison along with SocialPilot.

Later

Later

Sendible

Sendible

SocialPilot

SocialPilot

Starter
$25/per month
Creator
$29/per month
Professional
$30/per month
Growth
$45/per month
Traction
$89/per month
Small Team
$50/per month
Advanced
$80/per month
White Label
$399/per month
Agency
$100/per month
Agency
$200/per month
White Label+
$750/per month
Agency+
$200/per month
14 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

Automating content publishing and scheduling is the primary reason why agencies and businesses use social media management tools.

If we compare Later vs. Sendible, both do a pretty good job of offering content scheduling and publishing capabilities. Both tools allow smart and advanced queuing, post customization, UTM parameters, and visual post support.

When it comes to features like post preview and Canva integration, only Sendible offers both. Later also lags in offering integration capabilities with multiple platforms that Sendible offers.

It is interesting how Sendible and Later fail to support Facebook’s first comments feature. Both these platforms also fail to offer audience-targeting features for LinkedIn.

Note: If you want to consider some Sendible or Later alternatives that offer all these functionalities, SocialPilot can be your pick. SocialPilot offers a series of advanced post-scheduling and publishing options at highly affordable price plans. With SocialPilot, users have the ability to schedule first comments for their Facebook, Instagram, and LinkedIn posts, allowing for better optimization of their content. It also offers features like location tagging and audience targeting for respective platforms.

Take a look at the table below to understand how Sendible and Later compare in terms of publishing and scheduling capabilities along with SocialPilot.

Later

Later

Sendible

Sendible

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
Learn More Learn More 14 Days Trial

In-depth Analytics Capability Comparison

Without analytics data, marketers cannot create result-driven marketing strategies. Most marketers and businesses use social media management tools as it provides them with insightful social marketing data.

If we compare Later vs. Sendible in terms of analytics capabilities, both tools offer powerful analytics insights. However, Sendible lacks in offering powerful insights for reels, stories, and posts. On the other hand, Later fails to offer downloadable white-label reports and a custom report builder.

Note: In the analytics showdown of SocialPilot vs. Sendible vs. Later, it’s SocialPilot that takes the victory without a hitch. It does a great job of offering powerful insights for all types of content, allows you to generate custom reports, and also enables you to create downloadable white-label reports.

Let us take a look at the table below to compare the analytics and reporting capabilities of Later and Sendible, along with SocialPilot, to compare all their analytics capabilities in detail.

Later

Later

Sendible

Sendible

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

Social listening and inboxing capability are crucially important to engage with your audience on social media. It helps you to monitor conversations about your brand, products, or services on social media platforms. Social media inboxes serve as a central location for managing all your social media messages and comments.

Both Sendible and Later allow you to reply to messages on social media platforms. However, only Sendible allows you to reply to visitor posts and perform real-time listening. In addition, neither Later nor Sendible allows you to reply to questions and reviews.

Note: SocialPilot is a perfect Sendible and Later alternative that offers all important inboxing and listening capabilities. It allows you to perform real-time listening, raise support tickets and enables you to reply to questions, reviews, messages, and visitor posts.

Go ahead and check out the tabular comparison of Sendible vs. Later, along with SocialPilot, to get a clear picture of their capabilities.

Later

Later

Sendible

Sendible

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Collaboration capability is crucial to maintain a sound social media presence. Without collaboration capabilities, social media management can become disjointed, with team members working in silos leading to inconsistent workflow within the team.

With that, let us take a look at how Later and Sendible compare to each other in terms of collaboration capabilities.

Sendible offers a variety of features to facilitate team collaboration, including the ability to assign tasks and messages to individual team members, view team member activity, and set up approval workflows. Sendible’s agency plan offers a team member capacity of seven members.

Later allows you to invite team members to the account and assign them specific roles and permissions. The platform also includes a content calendar where team members can view and edit scheduled content and communicate with each other via comments. Later’s conversations feature allows team members to collaborate on customer inquiries and respond to them in a timely manner. However, Later lacks in offering unlimited client onboarding and allows access to only 6 team members.

Herein is a clear comparison between Sendible vs. Later along with SocialPilot in terms of their collaboration capabilities.

Later

Later

Sendible

Sendible

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
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Frequently Asked Questions

What is Sendible used for?

Sendible is a comprehensive social media management platform that helps businesses and organizations improve their social media presence, engage with their audience, and grow their brand online.

What is Later used for?

Later is a social media management tool that helps in scheduling and publishing visual content on social media. It provides an intuitive content calendar to plan content, preview and schedule posts, and make changes to content before it goes live.

Is Later easy to use?

Later is an easy-to-use social media management platform that comes with an intuitive drag-and-drop content calendar that allows users to easily schedule and rearrange posts by simply dragging and dropping them to the desired time slot. The platform also provides a variety of helpful tips, tutorials, and best practices to guide users through the process.

What platforms does Sendible support?

Sendible is a social media management platform suitable for Instagram, Facebook, Twitter, LinkedIn, Google Business Profile, and YouTube.

Does Sendible have analytics?

Yes, Sendible has analytics capabilities and allows users to view analytics reports, create custom reports, generates white label reports, and also auto schedules report with team and clients.

About the Author

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Jimit Bagadiya

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