Publer

Publer

Make Social Media Management Affordable with Publer

Best For :Professionals, Small Teams, Small or medium businesses

Pricing: $204

Top Features

Publer

Publer

by Publer Media
  • 9.0 Publishing & Scheduling
  • 8.6 Analytics
  • 0.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Other Users Choose

SocialPilot

SocialPilot

4.5 (741)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Overview

Publer is a versatile social media management tool that was founded in 2015 by Yusuf Yildiz. This pocket-friendly tool was designed to simplify the process of publishing and scheduling social media posts across multiple platforms. With Publer, businesses and individuals can save time and increase productivity by managing all of their social media accounts in one single place.

One of Publer’s standout features is its ability to publish posts simultaneously across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Users can create and schedule posts in advance, and Publer will automatically publish them at the specified time and date. Additionally, Publer allows users to create and save custom hashtags, making it easy to add relevant tags to their posts with just a few clicks.

Publer also offers a range of publishing tools designed to help users optimize their social media strategy. For example, users can set up custom posting schedules for each platform, ensuring that their posts reach their audience at the best possible time. Publer also provides detailed analytics reports, allowing users to track engagement, monitor their follower growth, and analyze the performance of their posts over time.

Overall, Publer is a powerful social media management tool that offers a range of publishing features designed to help businesses and individuals save time and improve their social media strategy.

Publer Rating

Ratings
 
Publer
 
SocialPilot
Meets Requirements
 
8.9
 
8.9
Ease of Use
 
8.9
 
9.1
Ease of Setup
 
9.0
 
9.1
Ease of Admin
 
9.1
 
9.1
Quality of Support
 
9.5
 
8.9
Value for Money
 
9.2
 
9.2
Product Direction
 
9.1
 
9.0

Publer Review

Positive

  • Publer is incredibly versatile and allows you to add accounts as per your needs. This feature is really helpful for growing agencies.
  • With Publer you can easily plan multiple posts at once and customize them for each social media platform. This makes managing your social media presence simple and effective.
  • Visualize your posting schedule with Publer’s calendar view, and make adjustments as needed. This ensures that your social media content planning is on point and running smoothly.
  • Publer’s post template feature is a huge time-saver. You can create and save templates for your most commonly used content formats, letting you quickly create new posts without starting from scratch.
  • With Publer, you can import RSS feeds from your favorite websites and schedule them automatically. You can also add multiple RSS feed URLs to keep the influx of new post a constant.
  • Publer’s customer service is quick and efficient in providing helpful information, ensuring that you have all the answers you need.
  • With Publer, you can add a watermark to every piece of content you post or schedule (except on Twitter). This feature not only helps increase brand awareness but also protects the copyright of your content.

Negative

  • Publer's pricing options are a little confusing to find when using the Help articles. The information is spread across several pages, not all containing the same details. This makes it difficult to understand the full range of options available.
  • Publer's UI can be confusing, especially for new users. Some scheduling and calendar features are not very intuitive, such as creating time slots before having a post to fill them.
  • Publer's mobile app is not that good, as its functionality is lesser than that of the web application. This limits one's ability to manage their social media accounts effectively, and requires one to rely heavily on the desktop version.
  • Publer's Free and Professional plans have limitations such as no in-depth analytics reports, lack of RSS feed support, and limited scheduling for Free account users (10 posts per social account).
  • Publer does not offer a social inbox for replying to mentions and comments, which is offered by almost all the other social media scheduling tools.
  • Publer's analytics are limited to the content posted via the platform, therefore not providing a comprehensive view of your overall social media performance.
  • Publer's analytics are limited to the content post...

Publer Pricing

One of the main advantages of Publer as a social media management tool is its affordability, making it a much more economical option compared to pricier alternatives. Publer offers a range of features that can help users streamline their social media management process, while also keeping their budget in mind.

Despite its lower price point, Publer provides a robust set of features that can help users manage their social media presence more efficiently. For instance, Publer’s bulk upload feature allows users to schedule multiple posts at once, saving them time and effort. Publer’s hashtag suggestions and social media analytics features can help users optimize their social media posts for better engagement and reach.

Moreover, Publer offers free trial with all paid plans, which allows users to test out the tool and evaluate its capabilities before committing to a paid subscription. This trial period allows users to experience Publer’s features and functionality and decide which plan best suits their needs. Additionally, Publer’s 14-day money-back guarantee provides users with further peace of mind, allowing them to try out the tool with minimal risk.

Overall, Publer is an excellent option for users who are looking for a cost-effective and user-friendly social media management tool without compromising on features and functionality. With its range of affordable Publer pricing plans and free trial, users can try out Publer and determine whether it meets their social media management needs.

  • Free: Publer’s Free Plan is a great option for those who are new to social media management. This plan provides access to Publer’s core features, including scheduling, analytics, and support for all major social media platforms, at no cost. It gives you access to a single-user workspace where you can connect 3 social accounts.
  • Professional: The Professional Publer plan starting at $12 a month is suitable for small businesses, agencies, and individuals who require more advanced features. This plan includes everything offered in the Free Plan but with a few significant differences. You can customize the plan to connect as many social accounts and as many team members as you require. Additional features like auto-scheduling, bulk scheduling, and support for Google My Business make it Publer’s most popular plan.
  • Business: Publer’s Business Plan is designed for larger businesses and organizations with more complex social media management requirements. This Publer plan includes all the features available in the Professional Plan, plus advanced features such as access to analytics reports, AI assist, hashtag suggestions, and a lot more. The Publer pricing for Business Plan starts at $21 per month with the option of adding unlimited team members and accounts.

Free

Free

Per Month
  • 1 User
  • 3 Social accounts

Features

  • 1 workspace
  • 10 pending scheduled posts per account
  • 25 saved drafts
  • 24 hours posts history

Professional

$76

Per Month
  • 3 Users
  • 20 Social accounts

Features

  • 20 social accounts
  • 2 additional members
  • Unlimited scheduling & drafts
  • Unlimited workspaces
  • Eternal posts history

Business

$204

Per Month
  • 6 Users
  • 30 Social accounts

Professional Features+

  • AI Assist
  • Analytics reports
  • Hashtag suggestions
  • Recycle evergreen content
  • Design videos

Price Comparison

Publer has certainly made its mark as one of the most affordable social media management tools out there and has amassed a lot of popularity on account of its Free Plan.

SocialPilot, however, offers a wide range of plans starting with $30/month for its Professional plans which offer a wide range of exclusive features not available on Publer.

In short, even though on the pricier side of things, SocialPilot’s paid plans do give you more value for money when it comes to the best social media management features for your brand or business.

Professional

$76/per month

Business

$204/per month

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Free trial

available-icon

Available

Professional

$30/per month

Small Team

$50/per month

Agency

$100/per month

Agency+

$200/per month

Free trial

available-icon

Available

Features

1. Customized Scheduling

Publer’s customized scheduling feature allows you to choose the exact date and time you want your social media posts to be published. You can create a unique schedule for each social media platform and even for individual accounts within those platforms. Furthermore, you can also choose the frequency of your post and ensure that your content is being shared when your audience is most likely to be online

Publer

2. Multi-Account Management

With Publer, you can manage multiple social media accounts from one platform. This is particularly useful for businesses or individuals who have multiple social media profiles to manage.

3. Social Media Calendar

Publer’s social media calendar allows you to see all of your scheduled posts in one place. You can drag and drop posts to reschedule them and easily make changes to your content plan.

4. Analytics

Publer provides detailed analytics and reports that allow you to track the performance of your social media campaigns. You can see how many likes, comments, shares, and clicks your posts receive, as well as track your follower growth over time. This information can help you refine your social media strategy and improve your results.

Publer Analytics

5. Image Editor

Publer’s built-in image editor allows you to edit and customize your images before posting them. You can add filters, text, and stickers to your images, making them more visually appealing and engaging.

6. Automated Publishing

Publer’s automated publishing feature allows you to schedule your social media posts in advance, saving you time and effort. You can choose to schedule your posts for a specific time or day, ensuring that your content is shared with your audience at the right time.

Automated Publishing

Conclusion

Publer is a user-friendly and comprehensive social media management platform that helps businesses reach their target audience and maintain and boost their social media presence. It allows you to manage multiple social media channels smoothly and more effectively because of the presence of a host of advanced features. These features include social listening and reporting capabilities, collaboration tools, and a useful suite of integrations with various other productivity and marketing tools. When it comes to Publer’s price, plans start from $249 per month.

Owing to the availability of these features and more, the tool is chosen by large enterprises and small startups alike.

 

Frequently Asked Questions

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya