Overview
What Is Loomly Used For?
Loomly is a social media management tool that helps businesses to manage their social media marketing activities from a single space. With a versatile set of features to automate and streamline social media activities, it makes complicated tasks achievable in a shorter time.
It is a decent tool for content ideation to get insights into trending topics, social media practices, and related events. Its intuitive library helps you to organize, store and use your content stored in various formats. With Loomly, you can share your blog posts effortlessly, as it allows you to automate blog posting by leveraging RSS feeds.
Loomly comes with an interactive post composer, which allows you to create and schedule posts. It also offers post-optimization tips along with offering access to Loomly media studio. You can also use it to generate UTM parameters and manage hashtags.
Sprout Social s a social media management tool. Just like Hootsuite, it is a multipurpose tool that can take care of all facets of social media marketing. Sprout Social integrates multiple social platforms so you can manage them all from a single space.
Sprout Social’s list of supported networks includes but is not limited to Facebook, Twitter, LinkedIn, TikTok, and Instagram. In addition, it also enables you to manage reviews on platforms like Google My Business and Facebook. Its social listening capabilities also make it stand out and allow you to keep an eye on your brand image.
When it comes to integration capabilities, Sprout Social allows easy integration with tools like Google Analytics, Canva, Tableau, Feedly, Salesforce Cloud Intelligence, etc. In fact, Sprout Social comes with a logic layer that connects it to Salesforce so that all the customer data can be stored and viewed on both platforms.
Users like Sprout Social for its inbox capabilities, which allow users to view all their social interactions. As compared to Sprout Social’s alternatives, its analytics capabilities also stand out and provide data-driven insights to plan and drive your overall marketing strategy. Sprout’s analytics also help you know the best time to post content and schedule your content for posting accordingly.
Best Suitable for
SproutSocial
Start with $249
Small Business, Enterprise, Agencies
Loomly
Start with $42
Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations
SocialPilot
Start with $30
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
At a Glance
Both Sprout Social and Loomly are known as social media management tools, but for choosing what works best for you, certain factors may come into play.
Sprout Social enjoys higher popularity than Loomly. Still, there are certain reasons why Loomly stands to be a worthy competitor in the social media management space.
Loomy does a fairly good job of offering content recommendations. It is also the best to gain base-level social media management capabilities without taking a toll on your budget. However, it lags when it comes to offering high performance and reporting capabilities.
Sprout Social, on the other hand, has much more to offer for agencies and enterprise-level customers and stands out for its ease of setup, usability, and robust reporting capabilities.
Note: As compared to Loomly or Sprout Social, SocialPilot is way more choosable for its ease of use and robust analytics capabilities. It is a Sprout Social alternative that also offers content recommendations at a decent budget for both small and enterprise-level businesses.
To have a clearer insight, take a look at the user ratings of both the tools along with SocialPilot.
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SproutSocial |
Loomly |
SocialPilot |
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| Number of Reviews | 3483 | 1712 | 814 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $249/Month | $42/Month | $30/Month |
| Number of Social Accounts | 5 | 10 | 10 |
| Number of Team Members | 1 | 2 | 1 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Best For | Small Business, Enterprise, Agencies | Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
When it comes to comparing the two in terms of capabilities, Sprout Social has much more to offer. Sprout Social offers features like competitor tracking, unlike Loomly. It also offers support for various languages, including, English, Italian, French, Spanish, and Portuguese.
Loomly also scores an extra point for offering a white labeling capability that Sprouts social doesn’t. If we talk about customer support, Sprout Social offers only email and chat support, whereas Loomly provides FAQs and a knowledge base in addition to email and chat support.
Note: For agency and enterprise customers, SocialPilot stands out to be a more rewarding option as it offers dedicated support to its customers with a dedicated team that remains available through email, chat, FAQs, and phone support. Above that, it also stands out for addressing customer queries on social media platforms as well.
To get a brief idea of the capabilities and limitations of both these tools, here is a quick comparison of Sprout Social vs. Loomly along with SocialPilot.
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SproutSocial |
Loomly |
SocialPilot |
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|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $249/Month | $42/Month | $30/Month |
| Number of Accounts | 5 | 10 | 10 |
| Number of Team Members | 1 | 2 | 1 |
| Number of Posts that Can Be Scheduled | Unlimited | Unlimited | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
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| Analytics |
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| Inbox |
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| Collaboration |
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| Competitor Tracking |
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| Whitelabel |
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| Localization | English, French, Italian, Portuguese, Spanish | English | German, English, French, Portuguese, Spanish |
| Support | Priority Email & Chat Support | Email, FAQs, Chat, Knowledge Base | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- You can streamline social media conversations with Sprout Social's unified message inbox, allowing you to view and respond to messages from multiple networks and searches all in one convenient place.
- Sprout Social gives you good experience in social media management with it's user-friendly interface. The platform is intuitive and straightforward, making it easy for you to manage your social media presence with ease and efficiency.
- Sprout Social offers insights on the top-performing posts, including information on the best posting times, the impact of photos versus videos, and other relevant data.
Negative
- The inability to automatically tag all comments under a post when tagged at a later time is a major disadvantage. It requires users to manually go back and tag each comment, which can be a time-consuming and a tedious process.
- The rise in the cost of Sprout Social has resulted in a substantial monthly fee, making it a costly investment. It can be a significant burden for smaller companies and may limit the accessibility of this platform to a wider range of users.
- The lack of an easy way to store frequently used hashtags in Sprout Social can be a hindrance for users, making the process of tagging and organizing content more time-consuming.
Positive
- Loomly's export feature enables easy sharing of all captions and graphics with clients for review, streamlining the collaboration process and increasing efficiency.
- Loomly's approval process enables quick content review and approval or suggesting edits, reducing the time and effort required for back-and-forth collaboration.
- Features include scheduling threads and customizing text copies for each social media platform, resulting in more effective reach engagement.
Negative
- Loomly lacks a feature to toggle between grouped and ungrouped posts on the calendar, leading to inconvenience for users who have to manually ungroup posts frequently.
- Loomly's mobile app does not allow access to hashtag groups, limiting the ability to streamline and optimize hashtag usage.
- The color-coded dots on the calendar, which help distinguish between scheduled posts and drafts, are small, and the colors are similar. This can be problematic, especially for drafts that still need approval, and a more visible tagging system would be helpful.
Positive
- SocialPilot constantly keeps updating itself by keeping a keen eye on customer suggestions and dynamic needs of social media channels. This way, the platform, backed by features that users require, is able to fulfill every demand a marketer may have.
- SocialPilot's interface is easy to use. Unlike other tools, it doesn't require a learning curve hence users get used to it pretty quickly.
- Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.
Negative
- Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
- Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
- SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.
Pricing
The pricing of any product plays a key role in impacting buyers’ decisions. So, let’s make a fair comparison between the prices of Loomly and Sprout Social to know which one will offer you a pricing advantage.
Sprout Social offers four paid plans, whereas Loomly offers five plans to choose from. To put it straight, we can say that Sprout Social is quite expensive in comparison to Loomly.
Sprout social charges a total of $499 per month for the agency plan while allowing you to connect unlimited social accounts. However, it comes with a limitation of scheduling only 10,000 posts every month.
When it comes to Loomly, the agency plan will cost you only $359 per month with a limitation of connecting only 50 accounts at max. with no limitation on scheduling posts. Because of this, marketers are often looking for other Loomly alternatives.
Note: If we take a look at the pricing levels, it is clearly evident that SocialPilot costs less compared to Loomly and Sprout Social.
To offer you a clear picture, here is a pricing comparison of different plans offered by Hootsuite and Sprout Social along with SocialPilot.
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SproutSocial |
Loomly |
SocialPilot |
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Standard
$249/per month
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Basic
$42/per month
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Essentials
$30/per month
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Professional
$399/per month
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Standard
$80/per month
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Standard
$50/per month
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Advanced
$499/per month
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Advanced
$175/per month
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Premium
$100/per month
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Enterprise
Custom
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Premium
$369/per month
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Ultimate
$200/per month
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Enterprise
Custom
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30 Days Free Trial
No Credit Card Required
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15 Days Free Trial
No Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
Content scheduling and publishing are two crucial features of tools for social media management. If we compare Loomly vs. Sprout Social in terms of scheduling and posting capabilities, both tools do a fair job by allowing post customization and offering visual post support.
However, Sprout Social doesn’t come with a media editor and also lags in offering hashtag suggestions. On the other hand, Loomly falls short of not offering Canva integration and location tagging for Twitter.
When it comes to in-app integrations, Loomly doesn’t have much to offer, as it supports integration with only Microsoft teams, whereas Sprout Social supports integration with Hubspot, Shopify, Zendesk, Salesforce, Microsoft dynamic 365, and Marketo.
Note: There is no doubt that both Loomly and Sprout Social offer a fair share of capabilities at their given price point, but SocialPilot has much more to offer at comparatively low pricing. SocialPilot offers a robust media editor along with a powerful built-in image editor to make your life easier. It also supports in-app integrations for platforms like Canva, Slack, Sniply, Zapier, Feedly, Rebrandly, Box, Bitly, etc.
To gain a clearer insight, here is a detailed overview of all the scheduling and publishing features offered by Sprout Social and Loomly, along with SocialPilot.
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SproutSocial |
Loomly |
SocialPilot |
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| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
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| Mention of Other YouTube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Social media analytics data forms the base for all your future marketing efforts. With that being said, let’s take a look at how Sprout Social and Loomly compare in terms of analytics capabilities.
Whether we talk about Sprout Social or Loomly, both tools do a fair job of offering performance insights. Although, Loomly gets a leg up for offering a report builder that helps you generate analytics reports in a quick fashion.
Take a closer look at the chart given below to know all the analytics capabilities of Loomly vs. Sprout Social, along with SocialPilot.
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SproutSocial |
Loomly |
SocialPilot |
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
If Loomly or Sprout Social contend against each other in terms of listening capabilities, then Sprout Social will be a clear winner as it enables you to reply to questions, reviews, and visitor posts while also supporting real-time listening, unlike Loomly.
Note: With regard to listening capabilities, Sprout social isn’t the only tool that offers a whole bunch of listening and inboxing capabilities, as SocialPilot offers all these features at a highly affordable pricing point. It offers the capability to reply to messages, questions, reviews, and visitor posts while also offering real-time listening capabilities.
Here is how Sprout Social and Loomly compare in terms of listening capabilities against SocialPilot.
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SproutSocial |
Loomly |
SocialPilot |
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| Can Reply to Messages |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Learn More | Learn More | 14 Days Trial |
Collaboration capabilities play a significant role for digital marketing agencies. These agencies manage the social media accounts of various clients and have multiple team members working to manage these client projects.
If we compare the two, both tools allow unlimited client onboarding for their respective plans. Both these tools allow users to set up a content approval workflow to streamline the content creation and posting process.
In addition, the tools also notify you when any updates or comments on any social media content are shared by your team. This notification is shared via email or Slack notification.
Herein is an elaborated comparison of these two platforms with SocialPilot to help you know how these tools compare with one another in terms of collaboration capabilities.
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SproutSocial |
Loomly |
SocialPilot |
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Learn More | Learn More | 14 Days Trial |
