Loomly Vs. Sprout Social: A Comparison Between Two Giants

Loomly Vs. Sprout Social: A Comparison Between Two Giants

loomly vs sprout social

Overview

It is a decent tool for content ideation to get insights into trending topics, social media practices, and related events. Its intuitive library helps you to organize, store and use your content stored in various formats. With Loomly, you can share your blog posts effortlessly, as it allows you to automate blog posting by leveraging RSS feeds.

Loomly comes with an interactive post composer, which allows you to create and schedule posts. It also offers post-optimization tips along with offering access to Loomly media studio. You can also use it to generate UTM parameters and manage hashtags.

Sprout Social’s list of supported networks includes but is not limited to Facebook, Twitter, LinkedIn, TikTok, and Instagram. In addition, it also enables you to manage reviews on platforms like Google My Business and Facebook. Its social listening capabilities also make it stand out and allow you to keep an eye on your brand image.

When it comes to integration capabilities, Sprout Social allows easy integration with tools like Google Analytics, Canva, Tableau, Feedly, Salesforce Cloud Intelligence, etc. In fact, Sprout Social comes with a logic layer that connects it to Salesforce so that all the customer data can be stored and viewed on both platforms.

Users like Sprout Social for its inbox capabilities, which offer a view of all their social interactions. Its analytics capabilities also stand out compared to its alternatives and provide data-driven insights to plan and drive your overall marketing strategy. Sprout’s analytics also help you know the best time to post content and schedule your content for posting accordingly.

Users like Sprout Social for its inbox capabilities, which offer a view of all their social interactions. As compared to Sprout Social’s alternatives, its analytics capabilities also stand out and provide data-driven insights to plan and drive your overall marketing strategy. Sprout’s analytics also help you know the best time to post content and schedule your content for posting accordingly.

Best Suitable for

SproutSocial

SproutSocial

Start with $249

Small Business, Enterprise, Agencies

Loomly

Loomly

Start with $42

Agency, Small Business

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

Both Sprout Social and Loomly are known as social media management tools, but for choosing what works best for you, certain factors may come into play.

Sprout Social enjoys higher popularity than Loomly. Still, there are certain reasons why Loomly stands to be a worthy competitor in the social media management space.

Loomy does a fairly good job of offering content recommendations. It is also the best to gain base-level social media management capabilities without taking a toll on your budget. However, it lags when it comes to offering high performance and reporting capabilities.

Sprout Social, on the other hand, has much more to offer for agencies and enterprise-level customers and stands out for its ease of setup, usability, and robust reporting capabilities.

Note: As compared to Loomly or Sprout Social, SocialPilot is way more choosable for its ease of use and robust analytics capabilities. It is a Sprout Social alternative that also offers content recommendations at a decent budget for both small and enterprise-level businesses.

To have a more clear insight, take a look at the user ratings of Sprout Social and Loomly along with SocialPilot.

SproutSocial

SproutSocial

Loomly

Loomly

SocialPilot

SocialPilot

Number of Reviews 2131 1261 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison

When it comes to comparing the two in terms of capabilities, Sprout Social has much more to offer. Sprout Social offers features like competitor tracking, unlike Loomly. It also offers support for various languages, including, English, Italian, French, Spanish, and Portuguese.

Loomly also scores an extra point for offering a white labeling capability that Sprouts social doesn’t. If we talk about customer support, Sprout Social offers only email and chat support, whereas Loomly provides FAQs and a knowledge base in addition to email and chat support.

Note: For agency and enterprise customers, SocialPilot stands out to be a more rewarding option as it offers dedicated support to its customers with a dedicated team that remains available through email, chat, FAQs, and phone support. Above that, it also stands out for addressing customer queries on social media platforms as well.

To get a brief idea of the capabilities and limitations of both these tools, here is a quick comparison of Sprout Social vs. Loomly along with SocialPilot.

SproutSocial

SproutSocial

Loomly

Loomly

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $249/Month $42/Month $30/Month
Number of Accounts 5 10 10
Number of Team Members 1 2 2
Number of Posts that Can Be Scheduled Unlimited Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English, French, Italian, Portuguese, Spanish English German, English, French, Portuguese, Spanish
Support Priority Email & Chat Support Email, FAQs, Chat, Knowledge Base Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Reviews

Positive

  • Customer support of Sprout Social's knowledgeable team provide accurate solutions to all questions.
  • Sprout Social's "Optimal Times" feature offers a guide for scheduling posts. It provides five options for the best time of day to post and rates them from 1-5, enabling the user to make an informed decision while still retaining flexibility in their scheduling.
  • Sprout Social offers insights on the top-performing posts, including information on the best posting times, the impact of photos versus videos, and other relevant data.

Negative

  • Users have reported frustration with team conversations on posts waiting for approval, as they tend to disappear when edits are made on the post. It makes it challenging to keep track of the conversation and ensure that all team members are on the same page.
  • The rise in the cost of Sprout Social has resulted in a substantial monthly fee, making it a costly investment. It can be a significant burden for smaller companies and may limit the accessibility of this platform to a wider range of users.
  • The add-ons offered by Sprout Social are priced excessively high and often do not function properly, causing frustration and dissatisfaction among users. It can result in a poor experience.

Positive

  • Loomly allows for both post scheduling and monitoring engagement within a single platform, streamlining your social media management.
  • Loomly's approval process enables quick content review and approval or suggesting edits, reducing the time and effort required for back-and-forth collaboration.
  • Features include scheduling threads and customizing text copies for each social media platform, resulting in more effective reach engagement.

Negative

  • Loomly lacks a feature to toggle between grouped and ungrouped posts on the calendar, leading to inconvenience for users who have to manually ungroup posts frequently.
  • Loomly's photo size limit can be frustrating as it doesn't allow users to post full pictures or videos. Meeting specific aspect ratios can be challenging and may compromise the quality of the content.
  • The ‘First comments' option in Loomly is only available for Instagram and not Facebook, which can be inconvenient for users who want to add additional information to long posts without cluttering the post's main caption.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • You can prevent delays and ensure that everything gets published according to schedule. As a result, with SocialPilot, your consistency on social networks remains uninterrupted.
  • SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.

Negative

  • Although the Bitly integration is convenient, you'd like to see all these features built natively within SocialPilot or have automated workflows that create UTM links for all campaigns and other variables.
  • Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
  • Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.

Pricing

The pricing of any product plays a key role in impacting buyers’ decisions. So, let’s make a fair comparison between the prices of Loomly vs. Sprout Social to know which one will offer you a pricing advantage.

Sprout Social offers four paid plans, whereas Loomly offers five plans to choose from. To put it straight, we can say that Sprout Social is quite expensive in comparison to Loomly.

Sprout social charges a total of $499 per month for the agency plan while allowing you to connect unlimited social accounts. However, it comes with a limitation of scheduling only 10,000 posts every month.

When it comes to Loomly, the agency plan will cost you only $359 per month with a limitation of connecting only 50 accounts at max. with no limitation on scheduling posts. Because of this, marketers are looking for other Loomly alternatives.

Note: If we take a look at the pricing levels, it is clearly evident that SocialPilot costs less compared to Loomly and Sprout Social.

To offer you a clear picture, here is a pricing comparison of different plans offered by Hootsuite and Sprout Social along with SocialPilot.

SproutSocial

SproutSocial

Loomly

Loomly

SocialPilot

SocialPilot

Standard
$249/per month
Basic
$42/per month
Professional
$30/per month
Professional
$399/per month
Standard
$80/per month
Small Team
$50/per month
Advanced
$499/per month
Advanced
$175/per month
Agency
$100/per month
Enterprise
Custom
Premium
$369/per month
Agency+
$200/per month
-
Enterprise
Custom
-
30 Days Free Trial
No Credit Card Required
15 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

Content scheduling and publishing are two crucial features of tools for social media management. If we compare Loomly vs. Sprout Social in terms of scheduling and posting capabilities, both tools do a fair job by allowing post customization and offering visual post support.

However, Sprout Social doesn’t come with a media editor and also lags in offering hashtag suggestions. On the other hand, Loomly falls short of not offering Canva integration and location tagging for Twitter.

When it comes to in-app integrations, Loomly doesn’t have much to offer, as it supports integration with only Microsoft teams, whereas Sprout Social supports integration with Hubspot, Shopify, Zendesk, Salesforce, Microsoft dynamic 365, and Marketo.

Note: There is no doubt that both Loomly and Sprout Social offer a fair share of capabilities at their given price point, but SocialPilot has much more to offer at comparatively low pricing. SocialPilot offers a robust media editor along with a powerful built-in image editor to make your life easier. It also supports in-app integrations for platforms like Canva, Slack, Sniply, Zapier, Feedly, Rebrandly, Box, Bitly, etc.

To gain a clearer insight, here is a detailed overview of all the scheduling and publishing features offered by Sprout Social and Loomly, along with SocialPilot.

SproutSocial

SproutSocial

Loomly

Loomly

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
Learn More Learn More 14 Days Trial

In-depth Analytics Capability Comparison

Social media analytics data forms the base for all your future marketing efforts. With that being said, let’s take a look at how Sprout Social and Loomly compare in terms of analytics capabilities.

Whether we talk about Sprout Social or Loomly, both tools do a fair job of offering performance insights. Although, Loomly gets a leg up for offering a report builder that helps you generate analytics reports in a quick fashion.

Take a closer look at the chart given below to know all the analytics capabilities of Loomly vs. Sprout Social, along with SocialPilot.

SproutSocial

SproutSocial

Loomly

Loomly

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

If Loomly or Sprout Social contend against each other in terms of listening capabilities, then Sprout Social will be a clear winner as it enables you to reply to questions, reviews, and visitor posts while also supporting real-time listening, unlike Loomly.

Note: With regard to listening capabilities, Sprout social isn’t the only tool that offers a whole bunch of listening and inboxing capabilities, as SocialPilot offers all these features at a highly affordable pricing point. It offers the capability to reply to messages, questions, reviews, and visitor posts while also offering real-time listening capabilities.

Here is how Sprout Social and Loomly compare in terms of listening capabilities against SocialPilot.

SproutSocial

SproutSocial

Loomly

Loomly

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Collaboration capabilities play a significant role for digital marketing agencies. These agencies manage the social media accounts of various clients and have multiple team members working to manage these client projects.

If we compare the two, both Sprout social and Loomly allow unlimited client onboarding for their respective plans. Both these tools allow users to set up a content approval workflow to streamline the content creation and posting process.

In addition, Sprout Social and Loomly also notify you when any updates or comments on any social media content are shared by your team. This notification is shared via email or Slack notification.

Herein is an elaborated comparison of these two platforms with SocialPilot to help you know how these tools compare with one another in terms of collaboration capabilities.

SproutSocial

SproutSocial

Loomly

Loomly

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

Is Sprout Social better than Loomly?

Sprout Social and Loomly are both used for social media management and have their fair share of advantages and limitations. However, Sprout Social is a more convenient option for agency and enterprise-level customers. On the other hand, Loomly is ideal for social media marketers and small businesses who need a social media management tool within a budget.

Is Sprout Social worth it?

Sprout Social is definitely worth it, as it is a reliable platform that offers all social media management capabilities with ease of use.

Is Loomly easy to use?

Yes, Loomly is fairly less complex as compared to other social media management tools and is a good option to consider for its simplicity. However, it is more suitable for small brands and digital marketers who want an affordable option.

Can Loomly post Instagram reels?

Yes, Loomly can schedule and post Instagram reels. This feature was introduced in July 2022 by Loomly, which allowed Loomly users to schedule and publish reels on Gram directly.

Is Sprout Social listening worth it?

Yes, Sprout Social’s social listening feature is worth it. It allows you to effortlessly engage with your followers while enabling you to reply to messages, questions, etc., from a single dashboard.

About the Author

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Jimit Bagadiya

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