Best Times to Post on Social Media in 2025 (Each Platform)

So, what are the best times to post on social media?

This is probably the biggest question every marketer asks themselves while creating their social media posting plan. However, it’s not one-size-fits-all since each platform has its own demographics and usage patterns.

We dug deep into social media data, analyzing thousands of accounts across industries, to reveal the best times to post. By using the different right times shared in this blog, you can maximize the chances for your audience to see and engage with your posts.

While the optimal times of day to post on social media will help you attract attention, the actual fate of the post lies in the quality of content you provide.

So let’s giddy up and check out the timings!

When is the Best Time to Post on Social Media?

The best time to post on social media is during mid-week days (Wednesday and Thursday) in the mornings (7 am to 9 am), early afternoons (1 pm to 3 pm), and in the evenings (7 pm to 9 pm). We’ve reached this conclusion after tracking posting patterns of multiple accounts across industries to uncover the golden hours of social media.

What Are the Best Times to Post on Social Media by Day?

The section below discusses the best time slots to post on social media based on user engagement patterns at different times during the day. Follow these posting times to ensure that you’re not just posting often, but also posting smart.

When Is the Best Time to Post on Social Media on Monday

The best time to post on social media on Monday is 9 am to noon.

Posting on social media from 9 am to noon on Monday is ideal since people settle into their work week, tracking their emails, and taking frequent breaks. This window helps to catch their attention when they are ready to engage with content.

When Is the Best Time to Post on Social Media on Tuesday

The best time to post on social media on Tuesday is 10 am to 2 pm and 3 pm to 4 pm.

Posting on social media from 10 am to 2 pm and 3 pm to 4 pm on Tuesday works well because people are fully immersed in their workweek, taking breaks, and looking for quick distractions, making them more likely to engage with your content.

When Is the Best Time to Post on Social Media on Wednesday

The best time to post on social media on Wednesday is 9 am to 3 pm.

Posting on social media from 9 am to 3 pm on Wednesday is ideal because people are in the midweek flow. People look for productive breaks and engaging content during these hours.

When Is the Best Time to Post on Social Media on Thursday

The best time to post on social media on Thursday is 9 am to 2 pm.

By Thursday, people are wrapping up their workweek tasks and seeking brief distractions. This time period captures their attention when they’re most active and engaged online.

When Is the Best Time to Post on Social Media on Friday

The best time to post on social media on Friday is 9 am to 2 pm.

Posting on social media from 9 am to 2 pm on Friday is ideal because people are winding down their week, catching up on tasks, and planning their weekends. This time captures their attention when they’re most active and receptive.

When Is the Best Time to Post on Social Media on Saturday

The best time to post on social media on Saturday is 12 pm, 7 pm and 8 pm.

On Saturdays, the best times to post on social media are 12 pm, 7 pm, and 8 pm. These hours

help us in capturing the audience during their leisurely weekend activities and evening downtime, maximizing engagement.

When Is the Best Time to Post on Social Media on Sunday

The best time to post on social media on Sunday is 8 am, 11 am, and 4 pm.

On Sundays, the best times to post on social media are 8 am, 11 am, and 4 pm. These times align with when people are most likely to be checking their feeds, such as during morning routines, late morning breaks, and late afternoon relaxation.

While there are general patterns, the best time to post on social media varies with the platforms and many other factors. So, it is best to pick the posting time for every individual platform.

Best Time to Post on Social Media by Platform

So, now that you have a rough idea of the best times to post on social media, let’s jump to the detailed discussion of these platforms’ posting times.

1. What are the Best times to post on Facebook

The optimal time to post on Facebook is during the early morning hours, preferably between 7 a.m. and 9 a.m. Most facebook users are early birds and morning posts tend to get maximum impressions.

Posting your content on Facebook at the correct time can help you reach your targeted audience.

For greater insights into the optimum time to post on Facebook, read our Best Time to Post on Facebook blog.

Once you zero down on the best times of day to post on social media, use SociaPilot’s Facebook scheduler to automate your posting for the selected times.

Tip: We noticed that morning posts tend to have a high engagement on Facebook, so marketers must start their mornings strong and make maximum postings from 8-9 am to noon.

Having a great Facebook marketing strategy in place can help businesses connect with their right audience at the right time.

2. What are the Best times to post on Instagram

It’s a great practice to schedule Instagram posts between 7 am to 9 am and 11 pm to 2 pm. Our research across multiple industries pinpoint these exact times when your posts are most likely to capture attention.

Our study has concluded that the above-shared best times throughout the week will help you get the finest results!

For greater insights on the optimum time for Instagram, you can refer to the Best Time to Post on Instagram blog now.

Tip: According to Instagram statistics, 81% of Instagrammers use the platform to research new products and services. So, post great content with relevant color schemes, hashtags, and emojis at the best posting times and participate in conversations to drive greater traffic.

Creating an Instagram content calendar can also help marketers stay consistent and never miss the peak posting times. These calendars offer a great way to plan, schedule, and align your content with the best posting times – making your Instagram strategy more intentional.

3. What are the Best times to post on Twitter (X)

The good time to post on Twitter (X) is in the morning, 9 am to 11 am, and people always check their Twitter feed during breaks, so tweeting during lunch hours is also a good option around 1:00 pm. We went behind the scenes, scanning posting habits from a wide range of industries, to find these sweet spots.

For more insights on optimal posting times on Twitter, you can refer to our blog on Best Time to Post on Twitter.

Tip: People access Twitter from their smartphones and desktops and treat it like RSS feeds. Use any effective Twitter analytics tools to ascertain when your targeted audience is online and then leverage the automating ability of SocialPilot’s Twitter scheduling tool to publish your tweets at those times.

Let’s talk about YouTube now!

4. What are the Best times to post on YouTube

The right time to post on YouTube is between 2 pm to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends. We analyzed real-world posting patterns from thousands of businesses, to uncover the hours when engagement peaks.

With more than 2.7 billion active users, YouTube has become the second most used social media platform in the world. It’s no wonder YouTube is a hotspot for video marketing.

Like every platform, YouTube also has certain time slots to leverage to get the most engagement. The average best times shared above will help you to ace your YouTube game.

For greater insights on the optimal posting times on Twitter, you can refer to SocialPilot’s Best Time to Post on YouTube blog.

Tip: Unlike other social platforms, YouTube requires time to process and understand the content of the video before presenting it to the viewers in their search results or home screen. Hence, always upload your YouTube video 2-3 hours before your target audience’s optimal viewing time.

Using a YouTube scheduler can be a game-changer for marketers. Using this scheduler, they can plan, schedule, and upload videos in advance, so their content goes live at the perfect time.

5. What are the Best times to post on TikTok

The optimal time to post on TikTok is between 10 am and 6 pm on Tuesday and Thursday. We played detective to decode these posting habits from countless brands – and spotted the exact hours when engagements come alive.

Riding high on short-form videos, TikTok has drastically changed the social media marketing landscape. TikTok is among the fastest-growing social channels, with over a billion monthly active users and constantly evolving TikTok trends.

However, moving the engagement needle towards your business on TikTok is a tough nut to crack. Like all social media platforms, engagement on TikTok greatly depends on the best time to post. The above shared average times will help you to greatly enhance your performance on TikTok.

For more insights on the best posting times, refer to our Best Time to Post on TikTok blog.

Tip: TikTok is all about creativity, and you can’t promote your business like other platforms here. To achieve success on TikTok, you need to blend your content with the Platform’s innovative content features and use proper hashtags.

Let’s move on to LinkedIn now!

6. What are the Best times to post on LinkedIn

Businesses are likely to get more views on LinkedIn if they post between 10 am and 12 pm on Tuesday, Wednesday, and Thursday. Just like catching the perfect wave, timing your posts can make all the difference. We studied industry-wide posting trends to discover those waves.

LinkedIn is inherently a professional social media network. This compilation of LinkedIn statistics by SocialPilot shows that people use it mainly for job searching, personal branding, and making professional connections, and they do all this during work hours.

That’s why you’ll get the most engagement on LinkedIn between morning and noon. For a better idea, refer to the above list of the optimum times to post on LinkedIn for every day of the week.

For more such in-depth insights on the best posting time, refer to the Best Time to Post on LinkedIn blog.

Tip: LinkedIn’s algorithm favors consistency and relevance over frequency. So instead of posting daily, try scheduling 2–3 high-value posts during peak hours – this increases your chances of visibility and engagement without overwhelming your audience.

Last but not least, it’s time for Pinterest!

7. What are the Best times to post on Pinterest

The right times to post on Pinterest are 8 pm, 4 pm, and 9 pm and to find this, we dived into a sea of social media activity across industries and surfaced with these best posting times.

Pinterest is a well-known visual discovery platform where audiences come to search for inspiration, ideas, and recommendations across a wide range of interests and topics.

The user behavior and demographics of Pinterest are different from those of other platforms. For the same reason, its best times and days are different as well. Check out this blog to learn more about the best times to post on Pinterest throughout the week.

But What If You Could Get Your Own Best Time Suggestions?

We get it. Data like this gives you a solid starting point, but your audience isn’t “average.”

They have their own habits, time zones, and quirks that impact how they interact with social media.  And figuring that out manually? It’s exhausting.

With SocialPilot, you can also explore AI suggested time for publishing, using its regular scheduler dashboard. It’s like getting real-time tips on the best posting times right when you’re setting up your content.

No jumping between dashboards or spreadsheets. You’ll see clear time slots highlighted based on when your audience is most active right inside your scheduling screen.

For example, it might suggest: “Post at 11:30 AM on Wednesdays.”

Have a look at the image below to see how SocialPilot highlights the best time slots. This makes it easy to pick the perfect moment to schedule your post across any social platform.

• These suggestions are based on your account engagement data, not internet averages.
• They adapt to every platform because people behave differently on LinkedIn vs. Instagram vs. Facebook.
• They even spread your content across accounts to avoid messy overlaps.

You stay in control. Accept the recommendation, change it, or skip it; it’s your call.

Bonus Real-World Perks:

• Plan ahead with AI suggestions for 1, 3, 5, or even 7 days at once
• Manage multiple brands or client accounts without worrying about timing clashes
• Schedule at your pace, be it super organized or posting last-minute

Marketers, agencies, and small businesses, you’ve got better things to do than obsess over timing. Let SocialPilot quietly handle when to post so you can focus on what to say.

Your future self (and your engagement metrics) will thank you.

With personalized timing in hand, it’s time to explore how best posting hours vary by location so you can truly speak your audience’s language, wherever they are.

Best Time to Post on Social Media by Location

Even though our recommended best times in the above sections work seamlessly across time zones, making them ideal for businesses targeting audiences in multiple regions, we also understand that sometimes local habits can vary.

That’s why we analyzed the best posting times for individual countries for an even better engagement.

Let’s explore how the best time to post on social media varies in different parts of the world:

When Should You Post on Social Media in Australia?

When Should You Post on Social Media in Pakistan?

When Should You Post on Social Media in the Philippines?

When Should You Post on Social Media in Canada?

When Should You Post on Social Media in Bangladesh?

When Should You Post on Social Media in Europe?

When Should You Post on Social Media in Nigeria?

When Should You Post on Social Media in South Africa?

When Should You Post on Social Media in the US?

When Should You Post on Social Media in Kenya?

Why Is it Important to Post at the Right Time on Social Media?

Timing is the hidden force behind every successful social media strategy. It’s not just about what you say but when you say it. Posting at the right time on social media pages ensures your voice rises above the noise, resonates with your audience, and delivers measurable results.

Let’s dive into why timing matters and how it transforms your social media impact.

1. Maximize Engagement

What if you craft a perfect post, but it gets buried in the feed before your audience sees it? With billions of daily posts, timing can make or break your social media engagement. No one can take that, not even us.

So, we ensure posting at peak times so our content appears when our audience is actively scrolling. This translates to more likes, comments, shares, and meaningful interactions. By timing posts strategically, we are not just increasing visibility; we are sparking conversations and creating moments that matter.

“Posting content when your audience isn’t online is like throwing a party when no one can come.”

– Neil Patel, Digital Marketing Expert

2. Build Stronger Connections

Social media is crowded, and audiences are bombarded with endless content streams. Without the right timing, your message might feel irrelevant or even intrusive.

When you post at the right time, your content aligns with your audience’s mindset and availability. This fosters authenticity and trust, making your brand feel more relatable and human. Over time, this consistency builds deeper emotional connections, turning followers into loyal advocates.

“People do not buy goods and services. They buy relations, stories, and magic.”

– Seth Godin, Marketing Expert and Entrepreneur

3. Align With Audience Routines

People have specific times when they’re most active on social media, often dictated by work schedules, leisure breaks, or daily habits. Posting outside of these windows risks your content being overlooked.

By understanding and aligning with your audience’s routines, you meet them where they already are. Whether it’s during their morning coffee, lunchtime break, or evening wind-down, well-timed posts feel natural and integrated into their lives. This harmony ensures your content is seen and appreciated, not ignored.

“You need to be where your customers are, and be there when they need you.”

– Jay Baer, Marketing Strategist

4. Amplify Reach

Without strategic timing, even the best content can fail to gain traction. Missed opportunities mean fewer shares and a limited audience.

Posting when your audience is most active increases the likelihood of shares, mentions, and reposts. This amplifies your reach beyond your immediate followers, expanding your audience organically. By being present at the right time, your brand becomes part of larger conversations, driving influence and visibility.

“You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy. Reach is about being seen when it matters.”

– Neil Patel, Digital Marketing Expert

Timing Isn’t Everything – But It’s a Great Place to Start

Frankly, there is no single best time to post on social media.

But in a way, it’s a good thing. I mean, who would want to live in a world with only a single best time to post?

Whenever you put real effort into creating outstanding content, you always wish your content targets as many eyeballs as possible, don’t you?

Well, now you can easily grab the chance!

With the app that manages social media platforms and picks the best times, you can maximize the chances for your audience to both see and engage with your posts.

Moreover, you can use SocialPilot unparalleled scheduling features to automate your posting on seven social media platforms, including Facebook, Instagram, Twitter, YouTube, and TikTok.