An Ultimate Guide Discovering the Best Times to Post on Social Media

Manisha Sukhyani | February 09, 2018

Whenever you put real efforts into creating an outstanding content, you always wish your content targets as many eyeballs as possible, isn’t it?

best times to post on social media

Well, now you can easily grab the chance!

With the help of picking the best times to post on social media, you can maximize the chances for your audience to both see and engage with your posts.

In fact,

Savvy social media experts have also shared their views - “Posting the content on right time is the key to maximizing engagement with their target audience.

Yet,

There are many essential things that can help you get more traffic, more engagements and more followers.

Do you want to know what are those interesting yet essential things?

Take a look below,

There is a plethora of social media networks like Facebook, Twitter, Instagram, Linkedin, Pinterest and more, which cater to the different niche of businesses.

All these social media platforms have different configurations, which are applicable when publishing content, images, videos, and much more.  

But, the one superseding them is definitely the best times of posting on social media. 

When it comes to standard posting time, there is no such specific time period suitable for all social media networks. Actually, it is very difficult to understand the exact time of posting content, because if you’re posting at wrong times, there are chances to invite bad impact.

Therefore,

171 Statistics to Plan a Successful Social Media Marketing Campaign

It is always important to know a range of good posting times as it helps in increasing the engagement rate tremendously.

But, before moving further…

Let’s first know the basics of how the social media platforms are used by different users!

We all are familiar with the major social media platforms, but knowing their basics is like a boon for the newbies!

Let’s have a look! 

Facebook is one of the leading platforms that has the largest audience and is accessed both at home and work. Actually, people use it from their mobiles and desktops, so it depends on who the audience is and how they use this social network.

Twitter is one of the toughest networks from the marketer’s aspect. People use it more while commuting and during breaks. Just like Facebook, it has been largely audience dependent.

Linkedin is used by professional and the working community. They use it anytime around the day depending on the ease of work, breaks, etc.

Pinterest is viewed during the leisurely hours like watching TV or spending some time with the family in the evenings.

Instagram has a huge following of smartphone users who use it just about any time.

So,

Now you might have got a rough idea of the how these major social media platforms are used by different users, right?

But, for a better idea,

It is important to know how to post your content on the best times on social media.

Here’s a detailed discussion of the best times to post on Facebook, Instagram, Twitter, LinkedIn and more for achieving the finest results.

Let’s get started with Facebook first!

What are the best times to post on Facebook?

Best times to post on Facebook

Facebook is one of the most used social media platforms has always proved to be a boon for the experts. Its gigantic group of users makes it easy for any person to grow their business from scratch to WOW!

But, do you know you can invite more likes and shares on your post without laying any efforts?

Well, yes you can!

By posting your content on correct timings you can achieve your targeted audience. In fact, there are special hours or timings that can help you boost your post instantly.

Here’s a detailed note on best times to post on Facebook.

Particularly, there is no standard time for posting on Facebook, but timings between 1 p.m. – 4 p.m. is considered to be ideal for the ones targeting more readers. 

Actually, there are different criteria for posting on weeks and weekends, which can help you get the highest clickthroughs. I.e.

Best timings for posting on weekdays:

    • Wednesday – 3 p.m.
    • Thursday & Friday – 1 p.m – 4 p.m.

Best timings for posting on weekends:

    • Saturday & Sundays – 12 p.m. – 1 p.m.

However, with the best times to post, there also comes certain worst times you must avoid while posting on Facebook. They are,

The worst times (hours) to avoid posting on Facebook is between 8 p.m. – 8 a.m. for the entire week. 

Moreover, some of the social media experts have suggested their views about scheduling content at the correct times. They are:

    • Elle & Co. suggests 1 p.m. - 3 p.m. is an accurate time to post on Facebook.
    • 3 p.m. on Wednesday is recommended as an ideal time by Fast Company.
    • Huffington Post lays the emphasis posting on Thursdays and Fridays, as these weekdays have more traffic of readers. They further added that the usage of Facebook spikes by 10% on Fridays.

#SMM tip for FB

Consistently track and monitor your Facebook analytics to ascertain when your audience and fans are online.

So, here’s your answer.

If you’re aiming at a higher number of likes & shares, your safest move of posting on Facebook must be at 1 p.m., 3 p.m. or 4 p.m. 

Now, what’s next on the dish?

Let’s step ahead on Instagram!      

What are the best times to post on Instagram?

Best times to post on Instagram

 Instagram has a huge participating audience that engages users in the age bracket of 18 - 30 all around the week.

Actually, 57% of Instagram users access the site daily, so this makes it clear to us that if you’re posting your content at the correct times on Instagram, there are a lot more chances of increasing your shares & followers!

In fact, posting on the below-stated timings on Instagram will definitely help you to get the finest results!

Best timings for posting on weekdays:

    • Wednesday – 7 p.m.
    • For the entire week – 2 a.m. or 5 p.m.

Best timings for posting on weekends:

    • Saturday – 5 p.m.
    • Sunday – 2 a.m.

Moreover,

If you want to attract the audience through Videos on Instagram then it is recommended to post throughout the week at  9 p.m. – 8 a.m.

But, what about the worst times?

It is always suggested to dodge posting on Instagram between 3 p.m. – 4 p.m. on all the days of the week, so you don’t end up messing your post.

Wait, it isn’t over yet!

Don’t you want to know what the social media experts have to say about the best times of posting on Instagram?

Let’s take a look at what they are suggesting:

    • TrackMaven recommends 9 p.m. – 8 a.m. as the ideal times for posting pictures and videos. Actually, during these times, and specifically on Thursdays and Mondays, there are more chances to get a great response to your posts.   
    • On the other side, MarketingProfs says 1 p.m. – 2 p.m. is the best time to post on Instagram.

#SMM tip for Insta

As per eMarketer, more than 70% of the U.S. brands will be on Instagram with the onset of 2018. So, post great content with relevant color schemes, hashtags, emojis at the best posting times, to drive greater traffic to your business.

Yes, it is true!

Every tech-savvy expert will have their different reviews, but for making it simple for you…

Here’s your answer.

The best times to post on Instagram that can help to take your content the topmost are 8 a.m. – 9 a.m. or 5 p.m.

Now it's time for Twitter on the list!

What are the best times to post a Tweet?

Best times to post on Twitter

Twitter now has nearly 330 million active users. Actually, well-known social marketers are realizing that one of the major benefits of Twitter is to collect information regarding their target audience.

Hence, if they can, why not you?

With the focus of posting at correct times and monitoring carefully on Twitter, you can definitely experience a good impact on your tweets.

Best timings for posting on weekdays:

    • From Monday to Friday, 12 p.m. – 3 p.m. and 5 p.m. is recommended.
    • On Wednesdays, posting at noon and between 5 p.m. – 6 p.m. are the ideal times.

Best timings for posting on weekends:

    • It is suggested to be active on weekends because there are 17% more chance of higher engagements and to attract target audiences.
    • On Sundays, posting between 10 p.m. – 11 p.m. is really effective.

However, if you want to increase or maximize your chance to get more clicks, you can also try these times to post on Twitter:

    • 2 a.m. – 3 a.m.
    • 6 a.m. – 7 a.m.
    • 9 p.m. – 10 p.m.

But, with everything Good comes something Bad (Worst times).

Similarly, there are ideal times to post on twitter, but there are also the bad times that can put you in a big trouble. They are:

    • All days between 8 p.m. – 9 a.m.

So, now you might be clear on how you will manage the timings when posting on Twitter, but…

Wait a minute!

Aren’t you forgetting something? Yes, of course!

How can you forget what social media experts have to say about the best times to Tweet?

    • Kissmetrics recommends Wednesday as the best day to tweet and 5 p.m. as the best tweeting time.
    • SurePayrool suggests tweeting on Monday to Thursday, between 1 p.m. to 3 p.m.
    • Dan Zarrella also has shared his views saying, posting between 5 p.m. – 6 p.m. is the best times for Twitter.

#SMM tip for Twitter

People access Twitter from their smartphones and desktops, and treat it like RSS feeds. Use an effective twitter analytics tool to ascertain when your targeted audience is online and find out when you can use Twitter’s inbuilt analytics for consistent tracking of analytics.

So, after understanding the entire explanation on when to tweet,

Here’s the final line…

The optimal times to tweet and increase the ratio of retweets and clickthroughs during the entire week is between 5 p.m. – 7 p.m.

The next is LinkedIn!

What are the best times to post on Linkedin?

What are the best times to post on Linkedin?

 The very first thing that comes to our mind when we hear LinkedIn is its largest professional network.

As it has the largest business network, it is obvious that you’ll get the most engagement during the working hours. Yet, for a better idea,

Below is the list of the best times to post on weekdays on LinkedIn.

Best times for posting on weekdays:

    • On Tuesdays, it is ideal for posting between 10 a.m. – 11 a.m.
    • And for work days such as Tuesdays and Wednesdays, 7.30 a.m. – 8.30 a.m., 12 p.m. and 5 p.m. – 6 p.m. are best suitable.

But, when it comes to weekends, it is better to avoid posting on weekends because professionals may cut back their social media time from Friday to Monday for spending their personal time with family.

In fact,

The worst time to post on LinkedIn are mentioned below:

LinkedIn itself suggests not to post during the overnight hours (times) between 10 p.m. – 6 a.m. because your target audience will not be able to catch up with your post and that will result on fetching fewer readers.

Stop!

Don’t you want to know what social media experts have to say about the best times to post on LinkedIn?

Take a look.

    • According to Elle & Co., the best time to post is between 7.30 a.m. – 8.30 a.m. and 5 p.m. – 6 p.m.
    • Forbes suggested posting on LinkedIn between 8 a.m. – 5 p.m. on workdays to achieve the finest results on your posts.

#SMM tip for LinkedIn:

keep tracking your audience by using an effective Linkedin analytics tool to understand the days and times when you get the highest engagement.

So, here’s the final answer.

If you’re looking to maximize the clickthroughs and engage more readers, try out 7 a.m. – 8 a.m., 5 p.m. – 6 p.m. or 12 p.m. as your posting time on LinkedIn.

Last but not the least, it’s time for Pinterest!

What are the best times to post on Pinterest?

Best times to post on Pinterest

With so many social media platforms, Pinterest is rising in popularity. Actually, Pinterest receives approx. Or more than 25,000 visits each month.

So, if you’re one of those 25,000 visitors and want to post on Pinterest, then it’s always best to post on ideal times on Pinterest so you can attract as much traffic as you can!

But, before moving ahead,

Here’s some of the best times to post on weekdays and weekends on Pinterest.

The best times for posting on weekdays:

    • Fridays sound best to post on Pinterest at 3 p.m.
    • You can also try out posting on these times – 2 a.m. - 4 a.m., 2 p.m. – 4 p.m., or 1 p.m. – 3 p.m.

The best times for posting on weekends:

    • Saturdays at 8 p.m. - 11 p.m. are ideal for pinning on Pinterest.

Well, these are the ideal times to post on Pinterest that will help to focus on your targeted audience, but what about worst times?

Yes, there are times when you should not or avoid posting on Pinterest. They are:

The working hours!

Make sure you avoid posting on the working hours because it won’t help you get more clicks or response for your Pins.

Let’s have a look at what the experts have to share on this…

    • According to Fannit, the best times to Pin is between 8 p.m. – 11 p.m. and 2 p.m. – 4 p.m.
    • Hubspot suggests that pinning between 2 a.m. – 4 a.m. and 2 p.m. – 4 p.m. are the ideal times for engaging with the audience.
    • SurePayroll acknowledges Saturday mornings as the best times to post on Pinterest.

#Smm tip for Pinterest

With 100 million active pinners, Pinterest content sure has a long lifespan. Use appealing content that has keywords in its description and pin at the ‘specific time’ to attract more active audience. Pinterest’s very own analytics tool is again very efficient to track your audiences’ behavior.

This brings us to the final answer, i.e.

The best time to pin on Pinterest is 9 p.m., especially on Saturdays!

And it’s a Wrap!

Perhaps, what’s the thing you’ve understood from the entire explanation on the best times to post on social media? Of course, the time scenarios.

There is no specific set of the best times to post on social media applicable to all platforms. Actually, it was difficult to arrive at a single optimum time to post on social media, because there are many suitable time slots to pick and experiment with.

But as of now, try following these data and let us know in the comment section on how helpful these times and days are for your post on social media.  

Picture of Manisha Sukhyani

Manisha Sukhyani

Manisha Sukhyani is a Content Marketer at SocialPilot. She authors in-depth articles that teach users about how to grow traffic through social media marketing. She loves walking on a less traveled road.