TikTok can no longer be called a new kid on the block. It came, conquered, surpassed the expectation of every naysayer, and became a household name.
With 850 million active users worldwide, most brands are vying to make their TikTok marketing effort a success.
If you are also looking to boost your reach and engagement on TikTok, you ought to know the best time to post on TikTok.
Posting at the best times ensures that your creative videos get seen by as many people as possible.
However, finding when is the best time to post on TikTok can be a tricky quest.
Therefore, in this article, we will discuss the tips to find the best time to post on TikTok for your brand.
Let’s dive in!
Why does the best time to post on TikTok matter?
If you have been using TikTok for a while, you would know that showing up in TikTok’s “For You” section has become the holy grail for creators, brands, and influencers.
The “For You” section shows you an endless stream of videos picked up by the algorithm, based on your past interaction on the app. Videos appearing in this section receive a wider audience and engagement.
In a nutshell, showing up in this section is the answer to every TikToker’s question on “how to get views on TikTok?”
But, where does the best time to post on TikTok fit in here?
So, the algorithm picks videos for the “For You” section based on specific criteria, including user interactions. Videos that receive a good amount of likes, shares, and comments have a greater chance to be featured in the “For You” section.
Now how do you intend to keep the interaction wheel running if your posts aren’t even showing up in the following feed when most of your audience is active on TikTok.
Optimizing your posting time will increase the chances of your post getting stellar engagement and appearing in the “For You” section.
But remember the most important thing.
No timing will be best for you if you don’t create quality content. The algorithm prefers videos that are watched from start to finish, so make sure to develop scroll-stopping TikTok videos using trending hashtags, effects, songs, and collaborators.
What is the best time to post on TikTok?
Let’s get done with this!
We found that there is no best time to post on TikTok.
Yes, there is no one-size-fits-it-all, or should I say the one-time-fits-all approach to find the best time to post. And this applies to all social media platforms. Look at our recent studies on:
- The best time to post on Instagram
- The best time to post on Twitter
- The best time to post on Facebook
- The best time to post on Linkedin
It is because no brand or influencer on TikTok has the same target audience. Similarly, every audience occupies a different time frame to hang out on the platform to watch content.
But there is a piece of good news to calm the spluttering lips of people who want to find out the best time to post on TikTok – the average best time to post on TikTok.
You can leverage the average best time reports to start finding the time that works best for you. The chances of these best times working wonders for you are relatively good.
So, before we move on to find your personal best time to post on TikTok, let’s check out the study conducted by Influencer marketing hub that tells us a few sweet time spots to post on:
To sum it up, the best time to post on TikTok is between 6 to 10 in the morning, and 7 to 11 in the evening, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.
How can you find your best time to post on TikTok?
It’s hard to say that the average best time to post for a wide range of businesses, based on different companies’ data in other parts of the world, would also apply to your business.
Still, if you are new to TikTok, then having the average best times to post will come in very handy to kick-off your video sharing.
On the other hand, if you have been using TikTok for a while, it is time to find the best time to post specifically for your TikTok profile by digging into the analytics section.
Let’s run through the step-by-step process to find out the best time to post on TikTok, so you never miss an engagement opportunity.
Step 1: Switch to a TikTok Pro account
Before we cut to the chase.
You must convert your basic account into a pro Tiktok account. You can only see the detailed profile analytics necessary to gauge your best time to post on a TikTok Pro account.
Here are the steps:
- Head to the “Manage my account” section by tapping the three dots in the upper right corner of your profile page.
- Inside the section, click on the ”Switch to a Pro Account.”
- Further, choose your business category, and click ”Done.”
Once you are done with all the steps, a dialogue box will welcome you to your pro account. Now you will be able to see the “Analytics” section in your Settings menu.
The next step is to dive into your Analytics section. The analytics section of TikTok is divided into three tabs: Overview, Content, and Followers.
To find out when is the best time to post on TikTok, you will first need to identify where your audience lives.
Step 2: Find out your top territories.
Identifying the top territories where your audience resides is crucial in finding out the best time to post, especially when catering to a global audience across time zones.
It will allow you to settle for a common time across multiple time zones when most of your audience will be online to gobble down your content.
To find out where your audience lives, go to the “Followers” tab and scroll down to view the “Top Territories.”
Look at the above example, the majority of the followers live in the US, with Australia following, and then the percentage is scattered across countries.
Unfortunately, unlike Instagram, TikTok only segregates the territories data based on countries and not specific cities. It presents a problem for marketers whose audience lives in countries spanning multiple time zones.
So is the case with the US and Australia. Both countries have multiple time zones across states.
For example, say your followers reside in New York City (EST) and California (PT), then posting according to a one-time standard will lose the engagement you could get from the other. The video posted at 7 am EST won’t find the fellow Californians because they would still be in bed.
Don’t worry. There is a workaround to get out of this metric black hole in the further steps.
Step 3: Check out when your followers are most active
Another exciting thing in the TikTok analytics section is the Follower activity metric. It lets you identify the hours and days on which your audience was most active.
Isn’t that great?
To find the “Followers Activity” representation, scroll down inside the Followers tab. Here, you can see how many followers were active on a particular day of the week. It can be seen that follower activity for this account is constant throughout the week.
Moreover, to make the picture clearer, you can see the number of followers active at any specific hour of the day for that week. In the below image, you can see the follower activity gradually increasing from 11 am to 7 pm.
Similarly, by looking at your account’s weekly and hourly data, you can zero down on the best time to post on TikTok for better engagement.
Note: Every data in TikTok’s analytics section is presented in Coordinated Universal Time (UTC). So make sure you convert the data into the time zone of your audience’s location. You can find multiple time converter tools on Google easily.
Step 4: Leverage data of your high-performing content
The final key to getting closer to your best time to post on TikTok lies in tracking your previous content’s performance.
See if you can find a pattern between your high-performing content and its posting day and time.
TikTok analytics “Content” tab gives in-depth insights to gauge the performance of the content you have posted over the last 7 days.
For each post, you will see tons of performance metrics, such as the number of likes, comments, shares, reach, and average watch time it received.
Also, you can see how much traffic your video is getting from the “For You” and “Following” pages, along with the number of views it is receiving from different countries around the world.
Once you sort out all the best-performing content, check out its posting time and date and see if you notice a pattern there.
For example, if all of your high-performing data were posted on Tuesdays and Fridays between a specific time frame then, voila, you just found out one of your best times to post on the platform.
Note: Here also the time present will be in UTC, so don’t forget to convert it.
Step 5: Create a Spreadsheet for tracking
Since TikTok only provides you the post-performance data of the last 7 days, you must create a spreadsheet to track all your content performance.
Having a month of best TikTok post-times data will help you make informed decisions. You can keep track of the following metrics in your spreadsheet:
- Posting Day and Time
- Video Title
- Video Likes
- Video Comments
- Video Reach
- Video Shares
- Video Average watch time
- Video Views
- Traffic Source
- Primary and Secondary Audience Territories
After a month or quarter of tracking, you can go back to find out which days and times brought you the best results. Make it your best time to post on TikTok.
Doing this exercise will also let you know which of your content generates the most playtime and gets traffic from the “For You” section and which one is not performing well.
Here’s an example of a tracking spreadsheet for TikTok:
How to effectively use multiple best times to post on TikTok?
As you move forward to find the best time to post on TikTok, you will realize that there is no single best day or time. Every brand has multiple occasions to find maximum exposure for their followers on TikTok.
And thank goodness, such is the case!
You wouldn’t want to live in a world where your brand gets a single day or time window to engage with the audience.
But, for a social media manager handling multiple client accounts, posting on multiple best times can get pretty frantic.
This is where you need a social media scheduling tool!
SocialPilot is a tool that enables you to create and schedule multiple TikTok posts – days, weeks, and even months ahead of time.
All you need to do is add multiple time slots for different hours in a day across months, based on your best time in its content scheduler.
Whenever you create and add a post in the queue, it gets scheduled and will publish automatically according to the chosen time slots.
You can do the same with every client account.
Here’s a step-by-step process for using SocialPilot to schedule posts on TikTok.
To sum it up
Using the tips mentioned in this blog will help you a great deal in sorting out the daunting task of finding out your best time to post on TikTok.
But finding your best times is not a one-time process. As your profile grows, so will your audience and the places they belong to. So keep checking your best time to post every now and then to be on top of things.
Frequently Asked Questions
No matter the year, the best time to post on TikTok will always depend on your audience. But to jumpstart your posting, you can use some of the popular best times that suggest posting between 6 am to 10 am and 7 pm to 11 pm, Eastern Standard Time (EST).
The answer lies in your audience’s habits and the time zone they live in. If your target audience is working and must rise early to go to work in the morning, you should refrain from posting late.
Also, make sure that your posting time isn’t excluding any of your audience residing in different time zones. Choose a sweet time spot when most of your audience is active.
It surely does. Posting on times when most of your audience is offline will not do your marketing plan any good.
So, you must find out the best time to post on TikTok for your brand based on your follower’s activity and the time zones they live in.
Remember, having a good user interaction is one of the major factors that put your video in the “For You” section of TikTok.
Whether you live in Australia or any other country, your best time to post on TikTok depends on your audience’s activity. You can easily find out when most of your followers engage with your content with the help of the analytics section.
It depends on how much you consider too much. If you are posting 1 to 2 posts a day then it’s a pretty fine number. You can even pump it to 3 to 4 posts per day, but not more than that.
But in no case, make poor quality content. A single good quality video will reap you far better results than 4 bad quality posts.