Best Time to Post on TikTok in 2025 [700K TikTok Insights]

You spent hours creating a TikTok video you loved and hit post, only to see it barely get any views. Sounds familiar, right?

You could have the perfect video, the right sound, and a killer caption.

But if you post it when your audience is asleep (or just not scrolling), it might never reach the right person who may share and like your TikTok.

So, when is the best time to post on TikTok?

In this blog, we’ll break down the best time to post on TikTok in 2025 across niches, content types, and time zones so your videos reach more people and perform at their best.

Is There Really a Best Time to Post on TikTok?

Yes… no. The best time to post on TikTok can vary depending on your audience, your content niche, and even your location. But one thing’s for sure: timing matters more than you think.

Posting your video when your audience is awake, active, and scrolling (active hours) can make the difference between a viral TikTok video and a flop.

While the Tiktok algorithm does a lot of the heavy lifting, it favors videos that get early engagement factors like average time people spent on your video, likes, shares, saves, comments, and repeat watching.

So, if you’re posting when no one’s around to like, comment, or share, you could be missing out on major reach.

When Is The Common Best Time to Post on TikTok?

While there’s no universal answer, our analysis of 700K TikTok videos shows that posting between 10 am and 6 pm on Tuesdays and Thursdays tends to generate higher engagement and broader reach. These time frames consistently aligned with user activity peaks across a wide range of industries and regions.

Here’s a detailed look at high-performing time slots for each day of the week:

During these peak hours, we noticed a spike in views and interactions on all types of TikTok posts, whether it’s a video, a carousel, or a text post. 

While these time slots aren’t the only time to post on TikTok but they’re the best time to start testing on your account.

What are the general trends we observe while studying these accounts? TikTok engagement picks up after lunch and peaks from mid-afternoon to late evening on weekdays – think 1 p.m. to 5 p.m. So posting during these times can help your videos land on more “For You” pages. 

“According to Neil Patel, a recognized digital marketing expert, the best time to post on TikTok is between 10 am, 3 pm, and 6 pm because that’s when it’s users are most active and engaged.”

But, remember one thing, TikTok audience is diverse, and their behaviors vary. Unlike other platforms with more structured routines, TikTok has a younger, always-scrolling user base, which makes timing a bit more flexible but also trickier.

Also, engagement doesn’t happen just because of timing. So make sure you use the best TikTok engagement practices to make the most of your posts.

Let’s go more in-depth and breaks down the average good times to post throughout the week we noticed in our study.

What Are the Best Times to Post on TikTok by Day

On Tiktok, engagement levels shift throughout the week, so it’s important to tailor your posting schedule to each day. Below, we’ve broken down the best times to post on TikTok from Monday to Sunday to help you plan your content more effectively.

When Is the Best Time to Post on TikTok on Monday?

The best time to post on TikTok on a Monday is 7 am, 11 am, and 10 pm.

“People tend to check social media for insights related to their jobs, so Mondays are when we’re all just getting started.”

– Forbes

This might be because people often scroll through TikTok before starting their day—while commuting to work, school, or during a mid-morning break. The 10 p.m. slot also aligns with evening wind-down routines, when users are more likely to browse content before bed.

When Is the Best Time to Post on TikTok on Tuesday?

The best time to post on TikTok on Tuesday is 2:30 am, 4 am, and 7 pm.

“People check TikTok when they wake up, and again late in the evening. Posting during these hours will ensure fresh content is ready when users open the app.”

– Shopify

This shows that people check their social media platforms late at night and early in the morning. Tuesday is considered one of the best days to post on TikTok.

When Is the Best Time to Post on TikTok on Wednesday?

The best times to post on TikTok on Wednesday are 8 am, 9 am, and 11 pm.

“Call it the midweek blahs when people are trying to get through the week and looking for something to hold their attention.”

– Forbes

The early morning time slots make the best time to post TikToks, as people tend to refresh their minds and gear up to start their days with these short clips for entertainment.

Best Time to Post on TikTok on Thursday

The best time to post on TikTok on Thursday is 9 am, 12 pm, 6 pm. 

This is also considered one of the best days to post on TikTok, and pre-lunch hours are a great time to post. Also, people show great activity in the evening when they are returning home in the evenings as well.

“Our analysis of 50,000 accounts reveals that engagement on TikTok increases by 20% at 9 AM and spikes by 30% at 6 PM, with Thursdays showing the highest activity—making it one of the best days to post.”

Best Time to Post on TikTok on Friday

The best time to post on TikTok on Friday is 6 am, 1 pm, 4 pm. 

It seems as the week progresses, people become more and more active on their TikTok accounts during lunch hours. This could be caused by the monotony of their week getting to them or in anticipation of the upcoming weekend.

But the early-evening activity causes the platform’s nighttime viewership to drop. As a marketer, you need to keep these changing patterns in mind while posting.

“Gary Vaynerchuk, renowned for his expertise in social media marketing and personal branding, controversially suggests posting up to 40 times a day—but with strategic timing intervals to maximize engagement.”

Best Time to Post on TikTok on Saturday

The best time to post on TikTok on Saturday is 11 am, 7 pm, and 8 pm. 

As many users have already started their weekend breaks, the early morning activity on the platform has disappeared. Instead, people are more likely to come online at a later time of the day or in the evening. So, if you are a restaurant, maybe post your specials in the evening so people who are planning to go out for dinner can see you.

“SocialPilot’s analysis of 700k posts and 50k TikTok accounts proves that posts made in the evening between 6 PM to 9 PM, consistently get 25% more engagement. TikTok’s algorithm favors this timing because users are more active during these hours after school or work.”

Best Time to Post on TikTok on Sunday

The best time to post on TikTok on Sunday is 9 am, 10 am, and 4 pm. 

The early birds out there who like to hit the gym, attend their Sunday sermons, or plan their brunch with their friends are the ones you would find on TikTok.

So it’s up to you whether to be active on weekdays. Or you could go for the weekend and follow the chart to find the best time to post on TikTok, Saturday and Sunday.

“MrBeast and Kimberly Loaiza exemplify the power of consistent weekend posting on TikTok. By maintaining a regular presence, especially on Sundays, they engage their audience and drive continued growth on the platform.”

To help you further, here are some best practices for you to follow:

• Best days to post on TikTok – Tuesday and Thursday
• Weekdays are the best days to post on TikTok, but avoid posting during the weekend.
• Post before a workday starts or after general working hours end.
• When you select the perfect times to post, go for time slots that are not perfect round figures. For instance, if 10 a.m. is a good time for you, schedule your TikTok for 9:58 a.m. or 10:02 a.m. to stand out from the 10 a.m. rush.

So now that you have some idea about the best time to post on TikTok, we must warn you that the same schedules can not be used for other platforms, such as LinkedIn. If you refer to the best time to post on LinkedIn, weekends don’t work at all. Again, the reason is the nature of the audience on it.

Understanding TikTok’s best posting windows is a great start, but your audience often lives across platforms. For timing strategies that work across social media, explore our guide to the best times to post on social media. Now that we’ve categorized the best times for each day, let’s understand them by location.

Times and Days to Avoid Posting on TikTok

You already know that timing is everything on TikTok! Posting at the wrong time can limit your content’s reach and ruin your efforts.

Based on our analysis of more than 700k TikTok posts, Sunday, late at night between 11 pm to 3 am is the worst time to post on TikTok.

Sundays tend to have the least engagement, as users are winding down for the week. So, if you want your TikTok posts to be seen, aim for midday during weekdays instead!

“Sara Sofia, influencer and digital marketing expert, advises posting at random times rather than sticking to peak hours. This approach helps reduce competition and increases your chances of going viral.”

Best Times to Post on TikTok by Location

Now, despite having origins in China, TikTok has the largest user base in the USA, with more than 150 million active accounts – as of January 2025 update from the company officials.

So naturally, many want to know the right time to post on TikTok in the USA, a question we’ve already addressed above.

That said, sticking to only the USA might not be the best option for brands that cater to multiple global locations. So, now let’s look at the best times to post on TikTok worldwide.

Luckily, SocialPilot’s extensive global customer base has provided us with enough data to evaluate the best time to post on TikTok by location.

Here, we have taken a few countries located in different time zones with some of the highest TikTok users. Let’s see the time to post on TikTok for each country every day of the week:

Best Time to Post on TikTok in the USA

The best time to post on TikTok in the USA is shaped by time zones, school and work routines, and even regional content preferences. From East Coast early risers to West Coast night owls, your audience’s daily rhythm can vary widely. That’s why understanding your specific followers’ behavior is key to getting timing right.

Best Time to Post on TikTok in Australia

Posting on TikTok in Australia requires more than just following global engagement trends. With multiple time zones and a large share of the population concentrated along the East Coast, timing can vary depending on where your audience lives. Add in the laid-back lifestyle and mobile-first behavior, and you get a unique mix of habits that shape the best posting windows across the country.

Best Time to Post on TikTok in Philippines

Best Time to Post on TikTok in Germany

In Germany, the best times to post on TikTok are generally in the morning and early afternoon on weekdays, with additional activity spikes in the evenings. Weekend engagement tends to peak around midday and into the evening, offering a balanced mix of posting opportunities throughout the week.

Best Time to Post on TikTok in Canada

TikTok engagement in Canada is strongest during morning and midday hours on weekdays, with additional spikes in the evening—particularly on Monday and Thursday. Weekends show solid engagement around late morning to early evening, making them ideal for casual or entertainment content.

Best Time to Post on TikTok in Pakistan

In Pakistan, TikTok activity is spread across early mornings, late afternoons, and evening hours throughout the week. Evening engagement is especially strong from Wednesday to Sunday, making these prime slots for posting content that captures attention after work or study hours.

Best Time to Post on TikTok in Bangladesh

In Bangladesh, peak TikTok engagement occurs during early mornings and evening hours, especially from midweek through the weekend. Evening time slots between 6 pm and 11 pm consistently perform well, making them ideal for reaching an active audience.

Best Time to Post on TikTok in Europe

In Europe, TikTok engagement trends lean toward late mornings and early afternoons on weekdays, with Tuesday and Thursday offering more flexible windows, including early mornings and late evenings. Weekends show consistent activity in the afternoon and evening, making them suitable for entertainment and lifestyle content.

Best Time to Post on TikTok in Nigeria

In Nigeria, TikTok users are most active in the morning and evening hours throughout the week. Midday engagement picks up from Tuesday to Saturday, while evening slots consistently show strong performance—especially on weekends and Fridays.

Best Time to Post on TikTok in South Africa

TikTok engagement in South Africa trends toward morning and midday during the workweek, with a strong presence in the evening hours from Wednesday through Sunday. Weekend evenings are especially active, making them ideal for posting high-engagement content.

Best Time to Post on TikTok in Kenya

In Kenya, TikTok users are most active from late morning to early afternoon during weekdays, with evening engagement rising significantly midweek through Sunday. Late-night activity is also noticeable on Fridays and Saturdays, making those times valuable for entertainment content.

All of these times defined are for a certain timezone, and countries like the USA, Canada and Australia have multiple of them. So you see the dilemma TikToker must face in deciding their posting schedule.

There are even different best times to post on TikTok based on industries if you can believe it!

14 Best TikTok Tools to Grow Your Audience in 2025 (Compared)

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See the full list

Best Times to Post on TikTok by Industry

Our recent TikTok survey revealed that the platform is filled with a wide range of industries, all striving to maintain a consistent weekly presence by posting.

While creators are relentless with 89 percent posting weekly, other industries are also keeping their content fresh and their audiences consistently engaged.

That’s why we also analyzed the business types and industries of the accounts included in our dataset to uncover posting patterns that drive higher engagement.

Here are some of the best times to post on TikTok for various industries:

Industry-Wise TikTok Best Posting Time Summaries

• Restaurants: Post between 2 to 5 pm, Monday to Thursday, to reach users planning meals or dining out.
• Photographers: Weekends between 2 to 3 pm are ideal to showcase visual content to a relaxed audience.
• Non-profit Organizations: Post from 10 am to 2 pm on weekdays to engage users during workday breaks.
• Schools: Best engagement is between 11 am and 3 pm, Tuesday to Thursday, when students and educators are active.
• Lawyers: Post from 3 to 9 pm on weekdays, especially Tuesday to Thursday, to reach users after work.
• Real Estate Agents: Around 10 am on weekdays is ideal for reaching property seekers early in the day.
• Musicians: Saturday at 9 am and Sunday at 1 pm are best for catching audiences in a discovery mood.
• Dentists: Engagement peaks at 9–10 am and 4–5 pm from Thursday to Saturday, aligning with patient routines.
• Doctors: Post around 12 to 1 pm on weekdays to capture attention during midday breaks.
• Artists: Aim for 1 to 2:30 pm or 7 to 9 pm on weekdays when creative content gets the most attention.
• Churches: Weekdays from 12 to 3 pm and Sundays between 9 to 11 am see the highest interaction.
• Fashion Brands: Post between 10 pm and 7 am on weekends to engage night-time and early-morning scrollers.
• Insurance Agents: 9 am to 12 noon on weekdays is optimal for targeting working professionals researching policies.
• Gamers: Post between 10 am and 12 pm on weekends to connect with players before gaming sessions.

Next, let’s figure out your personal best time to post on TikTok, which will definitely work for you in getting the attention of your target audience.

Summing it Up

There’s no single best time to post on TikTok that works for everyone. Your ideal posting time depends on your audience’s behavior, content style, and location. What works for a fashion brand in New York might not work for a musician in Sydney.

That’s why it’s essential to track, test, and refine your posting schedule regularly. As your TikTok profile grows, your audience changes — and so should your strategy.

SocialPilot’s scheduling and analytics features make it easier to adapt. With AI-suggested publishing times and in-depth performance insights, you can stop guessing and start posting when it truly counts.

Start tracking, experimenting, and posting smarter — not harder. Try SocialPilot today for free or book a demo to see it in action.