Since its launch, TikTok has been one of the hottest social media platforms.
As of October 2024, the social media app has more than 1.582 billion monthly active users.
No wonder brands are flocking to the app. 56% of brands use TikTok for influencer marketing.
However, with so many talented content creators and marketers around, you’ll need to up your game to go viral on TikTok with various TikTok tools.
While the native TikTok creator tools are great, they are limited in scope. For brands and marketing agencies, TikTok lacks the tools to scale the campaigns and keep them organized for other social media channels.
It’s a hard job. But we can make it a little easier with a TikTok toolkit.
Here’s a list of 14 TikTok tools that can take your content game a notch higher in 2025.
How we analyze and select these tools:
This list of best tools for Tiktok has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, content production, visualization, analytics, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.
Overview of the Top TikTok Tools
We’ve evaluated each tool featured in this article in the upcoming section. However, for your perusal, here are the top contenders in the category, as shown by an in-depth comparative study of their capabilities.
SocialPilot |
Loomly |
Sprout Social |
|
---|---|---|---|
Pricing | $30/month | $42/month | $249/month |
Best for | Agencies & Small Businesses | Startups, Individuals, Freelancers, and Creators | Brands & Enterprises |
Social Profiles | 10 | 10 | 5 |
Ease of Use | |||
Support | |||
Publishing | |||
Smart Queues | |||
Repeat Posts | |||
Calendar View | Easy to navigate |
Confusing |
|
Bulk Scheduling | 500 posts |
350 posts |
|
Post Creation | |||
Draft Your Posts | |||
Image Editor | |||
AI Assistant | |||
Hashtag Generator | Aligned with captions |
||
Holiday Calendar | |||
Media From External Sources | |||
Location Tagging | |||
Content Library | Only in Higher Plans |
||
TikTok Carousel Scheduling | |||
Team Collaboration | |||
Content Approval Workflows | Quick and Easy |
Simple |
|
Multi-User Collaboration Per Post | |||
Comments on Post | |||
Client Management | |||
Engagement | |||
Social Inbox | Unified Inbox |
Complex |
|
Reply to DMs & Comments | |||
White Label | |||
White Label Dashboard | |||
Branded Downloadable Report | |||
Support | |||
Priority Customer Support | Chat, email, call, and social media |
Email and Chat |
Email and Chat |
Try for Free | Learn More | Learn More |
14 Best TikTok Tools Every Marketer Needs to Have
Category:
TikTok Scheduling Tool
Best For:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5/5 (G2), and 4.4/5 (Capterra)
Apps:
Web version, Android & iOS apps, Chrome, Firefox and Edge web extensions
Social Media Platforms Supported:
Instagram, Facebook, Instagram Threads, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, and Google Business Profile
Key Features:
- Direct publishing
- Customize posts
- Schedule up to 500 posts
- Easy team collaborations
- Manage multiple TikTok accounts
- Approvals-On-The-Go
- TikTok Carousel
- Smart content planner
- AI Pilot for content curation
- Integrates with Canva, Dropbox, and Google Drive
Pros
- Ensure consistent content posting frequency.
- Bulk schedule up to 500 posts, freeing weeks of scheduling time.
- Collaborate with the team.
- Easy setup and supports third-party integration.
Shayne W.
SocialPilot allows me to utilize automation to ensure consistent content posting. On top of this the dashboard provides a nice single pane of glass to see what I will be posting this month with the capability to edit and schedule mroe posts. Basically 4 hours of work allows me to keep constant communication for an entire month whihc has proven invaluable for us as a business who does not imploy internal marketing. The setup to my social media platforms was easy and the integration has not had a single issue.
Cons
- Sometimes, there are broken social links.
- No feature to boost posts or run ads.
Tammy C.
Occassionally (especially in the past), we had issues with broken social links, but this hasn’t happened in a while. Otherwise, Social Pilot has worked great for our needs.
About SocialPilot:
When it comes to managing TikTok content effectively, having the right scheduling tool can make all the difference. From saving time to boosting engagement, a powerful TikTok scheduling tool helps streamline your social media strategy while keeping your audience engaged. Among the top contenders in this category, SocialPilot stands out for its robust features and user-friendly interface.
Here is what SocialPilot brings in for you:
Seamless TikTok Scheduling
Managing multiple TikTok accounts can be challenging, but SocialPilot has streamlined the process with its TikTok Scheduler. With the Direct Publishing feature, you can eliminate the need for constant reminders and manual uploads. This lets you save hundreds of minutes each week while ensuring your posts go live optimally.
Efficient Account Management
SocialPilot’s streamlined interface helps you revolutionize how you manage multiple TikTok accounts. From small businesses to large agencies, the ability to set individual posting schedules is a game-changer. By finding and targeting the best posting times on TikTok based on your audience engagement data, you can maximize engagement and ensure consistency across profiles.
Team Collaboration at Its Best
The Team Collaboration feature brings clarity and efficiency to your workflow. With the post-approval feature, teams can draft content confidently and ensure high-quality, error-free posts. This significantly reduces back-and-forth and improves your overall productivity.
Content Planner That Keeps You Ahead
SocialPilot’s content planner is the ultimate organizational tool. The visual calendar gives a comprehensive overview of the content strategy, adding room for any last-minute quick edits or rescheduling. This bird’s-eye view ensures nothing falls through the cracks.
Convenience Of Mobile App
With SocialPilot’s mobile app, you can create, schedule, and share TikTok posts anytime, anywhere. The app’s intuitive interface makes managing social media campaigns as easy as a tap on the screen.
SocialPilot truly transforms the way agencies and SMBs manage their TikTok strategy!
Pricing:
SocialPilot offers a 14-day free trial and access to all premium features (no credit card is required, and you can cancel at any time). Choose a plan that fits your needs.
Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
|
$85.00/mo$100
Billed annually (Save 15%)
|
$42.50/mo$50
Billed annually (Save 15%)
|
$25.50/mo$30
Billed annually (Save 15%)
|
Simplify TikTok Scheduling with SocialPilot
|
Final Verdict:
SocialPilot is a standout scheduling tool for TikTok that simplifies content management for businesses and agencies. With features like direct publishing, streamlined account management, team collaboration, and a visual content planner, it ensures efficient and error-free scheduling. Its mobile app adds unmatched convenience, making it a must-have tool for consistent and impactful TikTok campaigns.
Category:
TikTok Scheduling Tool
Best For:
Social media managers, SMB’s, content creators, Influencers, and Enterprises
Rating:
4.5/5 (G2), and 4.4/5 (Capterra)
Apps:
Web-version, Android, iOS, Mac, and Linux
Social Media Platforms Supported:
Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Google My Business, YouTube, TikTok, Threads, and Mastodon
Key Features:
- Advanced TikTok scheduling
- Multi-account management
- Content calendar
- Best time to post suggestions
- Track video performance
- Hashtag recommendations
- Content curation
Pros
- Cohesive dashboard.
- Easy to schedule social media posts.
- Bulk Schedule up to 300 posts.
Verified User
The best thing about Social Champ is the fact that we have all our social media gathered in one place. That gives us a great overview and makes scheduling our posts very easy.
Cons
- The pricing is comparatively high.
- Some users face slow response times.
Shahabaz P.
The pricing is a bit high, a lot of affordable options available in the market with better rates and similar functions.
Our Experience:
Social Champ offers a solid TikTok scheduling experience with a user-friendly interface and an intuitive dashboard. What stands out most is its ability to schedule TikTok videos in advance—a huge time-saver for social media managers juggling multiple tasks. You can easily upload video content, add captions, and select relevant hashtags, all while keeping the option to preview your post before it goes live.
The platform also offers the best times to post suggestions based on your audience’s engagement patterns, ensuring your TikToks reach the maximum number of viewers. Another standout feature is the ability to schedule TikTok posts in bulk, which is ideal for creators and brands looking to streamline their content calendar.
Social Champ also allows for advanced media management, making storing, organizing, and retrieving videos easy, especially when running multiple campaigns.
Pricing:
Social Champ offers four pricing plans: Champion ($29/month), Business ($99/month), Agency ($299/month), and Enterprise ($5000/month). All plans support a 14-day free trial. There is also a Free plan with limited features.
Overall Verdict:
Social Champ offers solid features for scheduling TikTok posts, especially with its ease of use and comprehensive content planning tools. While it may not have the in-depth advanced analytics or specific TikTok optimization features that some other platforms provide, it is a reliable choice for users looking for a simple yet efficient solution. However, some users complained about the high pricing and slow tool navigation.
Category:
TikTok Scheduling Tool
Best For:
Agency and Small Businesses
Rating:
4.6/5 (G2) & 4.7/5 (Capterra)
Apps:
Web version, Android, and iOS
Social Media Platforms Supported:
TikTok, Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Google My Business, and YouTube
Key Features:
- Automatic post scheduling
- Team collaboration workflow
- Content calendar
- Content Library
- TikTok video preview
- Hashtag recommendation
- Loomly studio
Pros
- User-friendly UI.
- Easy to navigate and schedule posts.
- Streamlines social media marketing activities.
Sandra H.
I made the switch from Hootsuite to Loomly after the price hikes became astronomical, and I couldn’t be happier with my decision! Loomly has been an absolute gem of a find. The platform is incredibly user-friendly and makes scheduling social media posts a breeze. It’s intuitive, efficient, and has quickly become my new social media manager bestie. Highly recommended for anyone looking to streamline their social media management without breaking the bank!
Cons
- The mobile app lacks crucial features in the desktop version, which is a huge set-off.
- Creating hashtag groups is not possible through the Loomly mobile app.
Verified User in Graphic Design
On the mobile app, you cannot access your hashtag groupings. Also, I wish you could copy a post structure you have already done and paste into another day and edit it from there instead of having to start from scratch each time. The mobile version does not have as many features as the desktop version, which is detrimental to this app’s intention of being a one-stop shop for social media managers.
Our Experience:
Loomly is a strong contender for social media scheduling, and its TikTok scheduling feature is no exception. Setting up posts for TikTok is fairly straightforward. The platform allows you to schedule video content, adding captions, tags, and scheduled posting times, which helps streamline our workflow when managing multiple accounts.
One standout feature that we personally appreciated is the intuitive content calendar, which made it easy to see upcoming posts and adjust timing if needed. However, the process of scheduling videos felt slightly less fluid compared to other platforms we’ve tested. While it handles scheduling for TikTok efficiently, there’s no option to upload directly from cloud storage like Google Drive or Dropbox, which can slow things down if you’re managing a lot of content at one time.
Overall, Loomly works well for scheduling TikTok posts, but it could be more feature-rich than other platforms in terms of TikTok-specific functionalities like advanced video editing or auto-publishing features.
Pricing:
Loomly offers four pricing plans: the Base plan at $42/month, which includes basic features for small teams, and the Premium plan at $80/month, designed for growing businesses with advanced scheduling and collaboration tools. For larger teams, Advanced plan priced at $175/month, and Premium plan ($369/month).
Overall Verdict:
Loomly offers solid TikTok scheduling features, easy-to-use interface and reliable content planning tools. However, it lacks advanced analytics and some customization options compared to other platforms. While ideal for users looking for simplicity, businesses that need in-depth insights or more flexible options might find it limiting. If you’re prioritizing ease of use and straightforward scheduling, Loomly is a strong choice.
Category:
TikTok Scheduling Tool
Best For:
Freelancers, large enterprises, medium and small-sized business
Rating:
4.5/5 (G2) & 4.4/5 (Capterra)
Apps:
Web-version, Android and iPhone/iPad with iOS apps
Social Media Platforms Supported:
Instagram, Facebook, X (Twitter), LinkedIn and TikTok
Key Features:
- Post scheduling
- Content curation and content suggestions
- Social media calendar
- Post preview
- AI caption generator
- Cross-posting
- TikTok analytics
- Quick & easy reporting
Pros
- It is easy for teams to schedule posts across multiple social networks.
- Tag users to create content.
Verified User
Iconosquare makes it easy for my team to schedule content across multiple social channels, tag content, and analyze metrics.
Cons
- There is a limit to the automatic publishing of 8 MB of videos and images.
- There are no filter options.
Verified User
You have a limitation on auto-publishing, ex: the size of the image or video should be less than 8MB, and there is no filtration of the received if it is positive or negative.
Our Experience:
Using Iconosquare for TikTok scheduling has been a seamless experience, especially for managing multiple accounts. The platform’s content calendar is incredibly intuitive, providing a clear overview of upcoming posts and allowing us to plan ahead with ease.
Scheduling TikTok posts is simple, and we appreciated the ability to save captions and hashtags, which saved us time when creating consistent, engaging content.
The AI-powered caption generator helped craft compelling captions, while the thumbnail selection feature ensured our videos were visually appealing from the start. Iconosquare’s media library makes it easy to organize and quickly access video assets for scheduling. The cross-posting feature allowed us to distribute TikTok content across other platforms without hassle, increasing our reach.
The mobile app integration enables managing content on the go, ensuring you never miss a scheduled post. Overall, Iconosquare’s TikTok scheduling features help you streamline your workflow and boost the effectiveness of your social media efforts.
Pricing:
Iconosquare has three pricing plans: Single ($59/month), Teams ($99/month), and Custom (Custom).
Overall Verdict:
Iconosquare is a solid tool for TikTok scheduling, offering an intuitive interface, powerful scheduling, and analytics features. However, it has limitations, such as the 8MB size restriction for auto-publishing videos and images and the lack of filtering for sentiment analysis (positive or negative). Despite these drawbacks, it remains a valuable tool for social media management, especially for users who prioritize easy scheduling and performance tracking.
Category:
TikTok Video Editing Tool
Best For:
Creators, Influencers, and SMB’s
Rating:
4.0/5 (Product Hunt)
Apps:
iOS and Android
Social Media Platforms Supported:
TikTok, Instagram (Reels, Stories), YouTube Shorts, Facebook, WhatsApp, & Twitter
Key Features:
- User-friendly interface
- Wide range of editing tools
- Music and sound effects
- AI-powered auto-captions
- Comprehensive asset library
- Templates and Stock videos
- Multi-platform support
Pros
- Easily create vertical videos for TikTok.
- Add transitions and animations.
Lolla L.
Definitely gives me the ability to create content that was previously out of reach. Although they have throttled the free tier. Would love better sticker options too.
Cons
- The software offers basic editing features.
- Slow loading speeds sometimes create buffering.
Evelina
It’s not bad. This is an easy tool for users who don’t have enough video editing knowledge. But for me, it cannot meet all my needs.
Our Experience:
CapCut is an incredibly useful content creation tool for editing TikTok videos, offering a seamless and user-friendly experience. The app’s interface is intuitive, making it easy to trim, split, and adjust video speed, which is perfect for quick edits.
One of the standout features is the advanced editing capabilities, such as the keyframe animation tool and chroma key (green screen), which allow for more professional-level edits without any complex software.
The ability to add AI-powered features such as auto-captions and text-to-speech helps streamline the workflow and make videos engaging for viewers. We also loved the large pool of fonts, stickers, and effects, which helped us add personality and style to our TikTok videos. CapCut’s templates and stock video options are especially helpful when publishing content on the go.
Pricing:
CapCut works on a Freemium model and has a Pro plan starting at $9.99/month.
Overall Verdict:
CapCut is a solid choice for anyone looking for a free, simple video editor with powerful capabilities. While the free version is packed with features, upgrading to CapCut Pro offers more advanced editing tools. Ideal for creators who want to craft high-quality content for social media quickly and easily, it’s one of the best mobile video editors out there for short-form videos.
Category:
TikTok Video Editing Tool
Best For:
Content creators, Businesses and Brands, Trainers, Marketing agencies, and Corporates
Rating:
4.3/5 (G2) & 4.6/5 (Capterra)
Apps:
Web, iOS & Android
Social Media Platforms Supported:
TikTok, Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Snapchat, and WhatsApp
Key Features:
- Video creation and editing
- AI-generated text summaries
- Video transitions and overlays
- Library of stock videos and images.
- Licensed music library
- CRM integration with HubSpot and Salesforce
Pros
- Easy to use.
- Quickly upload audio and visuals to the cloud.
- Intuitive and user-friendly dashboard.
Tourian A.
Vimeo is very easy to use, uploading audiovisual content is fast, the interface is user-friendly and the customer service is exceptional. What I highlight the most is the ability to customize access to content, either for videos to be viewed only in viewing mode or blocking unauthorized downloads.
Cons
- Limited stock footage in niche categories.
- The search filter does not offer full-scale functionality.
Verified User
While Vimeo Stock provides a solid selection of stock footage, one drawback is the relatively limited offering in certain niche categories. Expanding the library to include more diverse and specialized content would enhance the platform’s appeal to a wider audience. Additionally, refining search filters for a more granular search experience could further improve user satisfaction.
Our Experience:
Vimeo is another solid platform for editing TikTok videos, offering a range of professional-grade features. This intuitive editing tool offers features like trimming, cutting, and adjusting video speed.
Vimeo’s ability to handle high-quality video uploads and provide detailed analytics is a plus. While it lacks some of the simpler, more creative tools found in dedicated TikTok editors like CapCut, Vimeo shines with its advanced features like interactive video options, customizable players, and AI translation.
Vimeo provides a streamlined experience for creators looking to fine-tune their TikTok videos, track performance, and boost TikTok marketing.
Pricing:
Vimeo offers five pricing plans: free, Starter ($20/month), Standard ($33/month), Advanced ($108/month), and Enterprise (Custom).
Overall Verdict:
Overall, Vimeo is a powerful video hosting, editing, and analytics platform, making it a strong option for professionals. While it offers an extensive stock footage library, its selection in niche categories is limited, and the search filter could be more robust.
For small creators on TikTok, Vimeo may be more suited for polished, high-quality content creation and analytics rather than quick, trend-driven edits. Despite these drawbacks, its comprehensive editing features and video management tools make it a valuable resource for those looking for a professional-grade solution.
Category:
TikTok Video Editing Tool
Best For:
Creators, Marketers, and Non-profit
Rating:
4.6/5 (Capterra)
Apps:
iOS, Android, & AppGallery (Huawei)
Social Media Platforms Supported:
TikTok, Instagram, YouTube, Facebook, WhatsApp, Pinterest, X/Twitter, LinkedIn & Snapchat
Key Features:
- AI effects and transitions
- Stock music library
- Extensive video library
- AI-powered Slow-Mo
- Photo Collage
Pros
- Edit and share photos and videos while on the move without compromising on the quality.
- Effortlessly easy to use.
Jacira
It’s a very easy-to-use, cost-effective application that can edit and share photos and videos in their entirety and without cropping.
Cons
- The app offers comparatively fewer customization options compared to other apps.
- Minimal transitions and animations.
Verified Reviewer
Inshot videos are less creative than other apps or profesional video editing , also the quality of photos is not reserved while using this app . the transitions and decoration aren’t that creative it has to be updated.
Our Experience:
InShot has proven to be a powerful and user-friendly tool for editing TikTok videos. The ability to easily adjust the aspect ratio and trim clips makes it perfect for creating content tailored to TikTok’s format.
We especially love the speed control feature, which allows for dynamic slow-motion and fast-forward effects, adding creativity to the videos. The extensive library of filters, music, and stickers adds a fun touch, while the green screen feature opens up endless possibilities for more polished and professional looking videos.
Text overlays and sound effects are easy to incorporate, enhancing engagement. InShot’s intuitive interface ensures that even beginners can create high-quality TikTok videos quickly. Overall, it’s an excellent tool for creators looking for an efficient yet creative editing experience.
Pricing:
There are two plans: Free version (Includes ads and watermarks) & Pro Unlimited ($3.99 per month or $17.99 per year)
Overall Verdict:
InShot is a user-friendly video editing app for quick edits. However, it needs advanced customization options and creative transitions, which may restrict its appeal to users looking for more professional features. Its photo quality can also degrade during editing. While it’s ideal for beginners or those looking for simple edits, more experienced creators may find it less versatile than other tools.
Category:
TikTok Analytics Tool
Best For:
Creators, Influencers, Brands, Businesses, and Agencies
Rating:
4.6/5 (Capterra)
Apps:
iOS & Android
Social Media Platforms Supported:
TikTok
Key Features:
- Find page and post analytics
- Content tab
- Followers tab
- Live tab
- To-performing content
Pros
- Easy to use.
- Intuitive dashboard to manage everything.
Bárbara
First of all, TikTok has the best algorithm. In a few hours, your “For you” page is strategically for you, for real. Different from other social media apps, TikTok eliminates everything that you don’t want to see and boosts what you really want to consume independent of who you follow or not.
Cons
- No integration with third-party tools.
- It doesn’t offer the in-depth TikTok analytics of most other third-party options, including a lack of competitor analytics, no ability to track influencers or no monitoring of influencer marketing.
- Concern on data collection.
Verified Reviewer
I have a big concern about data collection and privacy practices. Another point is now high competition on Tiktok challenges me for visibility.
Our Experience:
TikTok’s native analytics tool is an incredibly useful tool for tracking your content performance. The Overview Tab gives a clear snapshot of key metrics like video views, likes, and comments, helping users gauge engagement quickly. We particularly love the Content Tab, which breaks down each video’s performance, allowing users to identify what resonates best with their audience.
The Followers Tab is a standout, providing insights into demographics like age, gender, and location, which helps refine the content strategy. Additionally, the Live Tab has been great for analyzing engagement during live sessions. Overall, TikTok Analytics offers a comprehensive view of performance, making it an essential tool for creators looking to optimize the overall TikTok strategy.
Pricing:
Free
Overall Verdict:
TikTok’s native analytics tool provides useful insights into video performance and audience demographics, but it lacks integration with third-party tools and deeper analytics features offered by other platforms. It doesn’t track competitors, influencers, or influencer marketing, which may limit its value for brands looking for more comprehensive data. Additionally, concerns over data collection may be a factor for some users. While it’s a great starting point for creators, businesses may need more advanced tools for in-depth analysis.
Category:
TikTok Analytics Tool
Best For:
Enterprises, agencies, and major businesses
Rating:
4.6 / 5 (G2) & 4.9/5 (Capterra)
Apps:
Web-version,
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), LinkedIn, TikTok, and YouTube
Key Features:
- Content performance analysis
- Follower growth tracking
- Quick report downloads
- Examine competitors’ branded hashtags
- Social media campaign reporting
- Social media metrics tagging
Pros
- Conveniently track TikTok posts and page performance.
- Analyze competitor performance.
- Evaluate TikTok marketing campaign performance.
Pary K.
Use Socialinsider to measure and track TikTok data, TikTok campaign analytics, competitive insights, brand metrics, and evaluate marketing campaigns, and to help us get more information.
Cons
- The tool prices are exponentially high.
- The tool sometimes gives wrong analytics.
Our Experience:
Another TikTok analytics that we found to be a game changer during our rigorous testing was Social Insider. The ability to track content performance—from views to engagement—is incredibly useful for understanding what’s working. We especially loved the competitor benchmarking feature, which helps us compare our performance against others in the industry and fine-tune our strategy.
Follower growth tracking gives users valuable insights into audience retention, and hashtag performance analysis helps you optimize your posts for reach. The platform is user-friendly, and the data is presented clearly.
Pricing:
Social Insider comes with four pricing plans: Adapt ($99/month), Optimize ($149/month), Predict ($239/month), and Enterprise (Custom).
Overall Verdict:
Socialinsider offers powerful TikTok analytics with features like competitor benchmarking and content performance tracking, but its high pricing may be a barrier for some users. Additionally, occasional inaccuracies in analytics can be frustrating. Despite these drawbacks, it remains a solid tool for those seeking in-depth insights and optimization for their TikTok strategy.
Category:
TikTok Analytics Tool
Best For:
Social media consultants, Mid and large-sized businesses, and enterprises
Rating:
4.4/5 (G2), & 4.4/5 (Capterra)
Apps:
Web, iOS, Android versions and Sprout Social Chrome Extension
Social Media Platforms Supported:
Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok and YouTube
Key Features:
- TikTok profile report
- Engagement metrics analysis
- Follower growth insights
- Team Collaboration
- Integrations with helpdesk and CRM tools.
Pros
- Detailed TikTok analytics.
- Intuitive and easy to use.
- Seamlessly track campaigns and create reports.
Verified User.
I love how comprehensive it is, covering most social feeds. It’s intuitive and easy to use. I enjoy its many features, especially the ability to track campaigns and do reporting. The customer support is also fantastic and timely. I use it on a daily basis for my role.
Cons
- No reports for TikTok ads.
- Priced on the higher end.
Connor H.
The program, compared to competitors, was relatively expensive for what we felt we got out of it. Furthermore we found that other systems actually included more posting locations as well, for example the ability to post to tiktok.
Our Experience:
If you are an enterprise or a large agency looking for an all-in-one TikTok tool with comprehensive analytics, Sprout Social is your gateway. This tool lets you quickly track your account performance seamlessly, breaking down key metrics like views, engagements, followers, and more in one place.
What really stands out is the ability to compare TikTok’s performance with other social platforms via cross-network reporting, which gives you a broader view of your social strategy and helps refine it.
The follower insights are another highlight, providing valuable data on follower growth, demographics, and activity patterns, which allows users to tailor content specifically for your audience.
Pricing:
Sprout Social has three paid plans. The first costs $249 per user per month to manage five social profiles, and the other two plans cost $399 and $499 per user per month to manage an unlimited number of social profiles.
Overall Verdict:
Sprout Social offers robust TikTok analytics with detailed engagement metrics and follower insights, making it a powerful tool for social media management. However, it lacks reporting for TikTok ads, and its pricing may be a concern for smaller businesses. Despite these drawbacks, it remains a strong choice for those seeking comprehensive, data-driven social media strategies.
Category:
TikTok Analytics Tool
Best For:
Small creators, Influencers, and SMBs
Rating:
5/5 (Product Hunt)
Apps:
iOS & Android
Social Media Platforms Supported:
TikTok and Instagram
Key Features:
- Trend discovery
- Personalize suggestions
- Post trend analytics
- Curated trend list based on niche, location, etc.
- Hashtag and keyword generator
- Predict viral posts
- AI-powered content ideas
Pros
- Easy to use.
- Spot viral trends early.
- Seamlessly track campaigns and create reports.
Cons
- It requires a subscription to reach its full potential.
- It’s only for trending sounds/music.
- Sometimes, there are discrepancies between what’s trending on TikTok and what’s shown on the app.
Lynn
I’m not impressed with this app, doesn’t seem to give insight into actual trending sounds on TikTok as the data doesn’t match between TT and this app.
Our Experience:
TrendTok has been a game-changer for discovering and leveraging TikTok trends. The trend discovery feature uses AI to identify viral trends in real-time, which has helped us stay ahead of the curve and create content that resonates with our audience.
We especially love how the app personalizes suggestions based on the content style, making trend adoption feel more natural. The trend analytics give us a deeper understanding of which trends are rising or declining, helping us make data-driven decisions.
Additionally, the hashtag and keyword generation tools have been fantastic for boosting the visibility of our videos. Overall, TrendTok has simplified trend tracking and improved our content strategy, making it an invaluable tool for anyone serious about growing on TikTok.
Pricing:
There are four plans: Free, Basic Plan ($99 per month), Pro Plan ($199 per month), and Accelerate Plan ($349 per month)
Overall Verdict:
TrendTok is a powerful tool for discovering trending sounds and music on TikTok, helping creators stay ahead of trends. However, its full potential is locked behind a subscription, and it only focuses on trending audio rather than broader content trends. Occasionally, discrepancies between what’s trending on TikTok and what’s shown on the app can be frustrating. Despite these limitations, it’s a valuable tool for creators looking to optimize their TikTok content strategy with trending audio.
Category:
TikTok Influencer Marketing Tool
Best For:
Brands, Creators, and Marketing agencies
Rating:
4.6/5 (G2) & 4.7/5 (Capterra)
Apps:
Web
Social Media Platforms Supported:
TikTok, Facebook, Instagram, YouTube, X/Twitter, Pinterest, Twitch, Snapchat, and LinkedIN
Key Features:
- Creator Discovery
- Campaign management
- Influencer gifting
- Influencer segmentation
- Creator payment
- Content management
- E-Commerce Integration
- Analytics and Reporting
Pros
- Intuitive and easy to navigate.
- Customer support is quick and responsive.
- Improve TikTok campaign performance.
Verified User
I’ve been using GRIN for over two years now, and it has truly transformed our influencer marketing efforts. The platform is intuitive, making it easy to manage campaigns and collaborations. Whenever we encounter issues, the support team is incredibly fast and eager to help, which is a huge plus. While there are still areas for improvement—such as enhancing the search tool for European-focused campaigns and improving TikTok content capture—overall, GRIN remains one of the best influencer marketing platforms I’ve worked with. Its functionality and support make it a solid choice for brands looking to grow their influencer partnerships. Highly recommended!
Cons
- The analytics and reporting feature is not comprehensive.
- Sometimes, the TikTok tracking doesn’t function properly.
Jill G.
Reporting feature is lacking. No way to manually add stats in if needed. TikTok tracking doesn’t seem to work for me.
Our Experience:
GRIN has made managing TikTok influencer campaigns so much easier. The creator discovery feature is a standout, helping users find influencers who perfectly align with their brand. The platform’s campaign management tools streamline everything, from negotiating terms to tracking deliverables, all in one place. We’ve also found the content management feature super helpful—gathering and organizing TikTok content created by influencers is a breeze.
GRIN’s analytics and reporting have been key to measuring ROI and assessing the success of our campaigns, giving us real-time insights into engagement and performance.
Pricing:
GRIN offers custom pricing plans.
Overall Verdict:
GRIN is a strong tool for managing TikTok influencer marketing campaigns, offering easy creator discovery and streamlined campaign management. However, its analytics and reporting feature could be more comprehensive, and TikTok tracking occasionally experiences issues. Despite these limitations, it remains a valuable platform for brands looking to efficiently manage and scale their influencer marketing efforts on TikTok.
Category:
TikTok Influencer Marketing Tool
Best For:
Brands, Marketers, and Agencies
Rating:
4.2/5 (G2) & 4.4/5 (Capterra)
Apps:
Web, iOS & Android
Social Media Platforms Supported:
YouTube, TikTok, Twitch, X/Twitter, and Facebook
Key Features:
- Find Influencers
- Rank your videos
- Analyze the growth of influencer accounts and engagement rate
- Identify and predict viral trends
- Curated trend recommendations
- Paid API
Pros
- Track the performance of all social media profiles.
- Measure any Influencer growth in real time.
- Track your competitors.
Mohit M.
Want to track your social growth? Use Social Blade.
Here I mentioned a few best features:-
——— Watch Your Subscribers In realtime.
——— Track any social media personality growth.
——– Estimate Your competitor’s growth secretly.
Cons
- A lot of features are offered only in the high-paid plans.
- Discrepancy in data.
Verified User
You need to pay for the full version in order to access a lot of the features.
Our Experience:
Social Blade is not a typical influencer-finding platform. Rather, it helps users better understand the followers of a particular influencer or account. It recently added TikTok to its platform and is now testing TikTok analytics in beta.
In its current form, this TikTok tool provides a content creator’s followers’ growth, likes gained, videos uploaded, and all related activities for free. However, it doesn’t provide real-time data on TikTok accounts like it does for other platforms like YouTube and Twitter.
Pricing:
Social Blade offers 4 pricing plans: Bronze ($3.99/month), Silver ($9.99/month), Gold ($39.99/month), and Platinium ($99.99/month).
Overall Verdict:
Social Blade is a useful tool for tracking TikTok influencer performance and gaining insights into metrics like followers and engagement. However, many features are offered in high-pricing plans and limits its true potential for small businesses who are hesitant to put all their money on a not soo popular tool.
Category:
TikTok Influencer Marketing Tool
Best For:
Brands, SMBs, Mid-sized businesses, Creators, and Marketing agencies
Rating:
4.5/5 (G2) & 4.1/5 (Capterra)
Apps:
Web & Chrome extension
Social Media Platforms Supported:
TikTok, Instagram, Facebook, YouTube, X/Twitter, Pinterest, Twitch, and LinkedIn
Key Features:
- Find your influencer
- Contact and manage influencers
- Run and scale influencer campaigns
- Track campaign performance
- Upfluence API
- Chrome extension for quick managing
- Integrates with Shopify, Magento, Kalviyo, and more
Pros
- It is seamless to use and saves a ton of time.
- Easily find and manage TikTok influencers.
- Apply condition filters to narrow research.
Verified User in Consumer Goods
Huge time saver! I do not have to go to different platforms individually. This platform allows me to find influencers from Tiktok, Instagram, Youtube, etc. I can also narrow down my search which you cannot do on the social media platforms itself. I can narrow my search down to audience size, demographics, engagement, etc.
Seamless integration with Shopify.
Bulk mailing influencers (SAVES A LOT OF TIME).
Cons
- There are not enough new influencers.
- You cannot download the info in Excel
- The Stats are inaccurate.
Verified User in Computer Software
Sometimes when searching for influencers, we see the same ones repeatedly and not enough new ones.
Our Experience:
Similar to GRIN, Upfluence is a popular content planner tool with many features. It allows you to schedule posts on Instagram, Facebook, Pinterest, TikTok, Twitter, and LinkedIn.
You can filter out influencers based on the social media platform, follower counts, engagement rates, gender, age, location, and target audience demographic, to name a few.
With its integrations with Shopify and other eCommerce platforms, Upfluence also makes it easy to import your customer details and find their social reach to identify nano-influencers or micro-influencers in your customer circle.
Like GRIN, this TikTok tool is expensive and only suitable for teams or agencies that work with several content creators and have the budget. And their influencer database can be narrowed to certain categories.
Pricing:
Upfluence offers four pricing plans: Search and Contact, Influential Customers, Campaign Manager, and Payments, each with custom pricing.
Overall Verdict:
Upfluence is a comprehensive influencer marketing tool that excels in campaign management and influencer discovery. However, it falls short with a limited pool of new influencers, a lack of Excel export options, and occasional inaccuracies in the data. Even with these drawbacks, it remains a solid choice for brands looking to manage influencer relationships and track campaign performance across multiple platforms.
Why You Should be Using Tools for TikTok?
Using tools for TikTok is essential for anyone serious about growing their presence on the platform, whether you’re an individual creator, a business, or an agency. Here’s why:
- Efficient Content Management: TikTok is fast-paced, with trends emerging daily. Tools help streamline content planning, scheduling, and publishing, allowing you to stay consistent without manually posting every time. This ensures your content goes live at best times for maximum reach and engagement.
- Analytics and Performance Tracking: TikTok’s native analytics provide some insights, but third-party tools offer deeper, more detailed data. With features like audience insights, engagement tracking, and performance analytics, you can refine your strategy, identify top-performing content, and understand what resonates with your audience.
- Influencer Marketing: For businesses and brands, working with influencers can significantly boost your visibility. Tools help identify the right influencers, manage campaigns, track ROI, and optimize collaborations, especially across various social media platforms, not just TikTok.
- Finding new Trends: TikTok thrives on trends, and staying ahead is crucial. These tools can help you track trending hashtags, sounds, and challenges, increasing your chances of going viral.
- Collaboration and Team Management: For businesses and agencies managing multiple accounts or creators, TikTok tools help coordinate campaigns, assign tasks, and streamline collaboration. This ensures a more organized and efficient workflow.
In short, having these tools in your arsenal can enable you to save time, improve productivity, and boost your chances of getting viral, giving you a competitive edge and helping you stand out among your competitors.
However, with so many tools available in the market, it can be hard to determine which tools meet your criteria and what to go ahead with. There is no need to worry about it; we have listed some key factors you can consider to make your choice.
Key Factors You Need to Consider Before Selecting a TikTok Tool
When selecting a TikTok tool, it’s important to consider the following five essential factors:
- Features and Functionality: Ensure the tool offers the needed features, such as content scheduling, performance analytics, influencer discovery, trend tracking, and engagement monitoring. Make sure it aligns with your specific goals, whether you’re managing content, analyzing data, or running influencer campaigns.
- Ease of Use: Choose a tool with an intuitive interface for seamless navigation. It should be user-friendly, even for those without technical expertise.
- Accurate of Data Insights: The quality of data provided is critical. Look for tools that offer accurate, actionable insights into performance, audience demographics, and engagement metrics.
- Integration Capabilities: A good TikTok tool offers integration support, which means you can connect and sync your data with social media management software, CRM tools, or analytics platforms. This ensures a smooth workflow and comprehensive data management.
- Pricing and Scalability: Last but not least, consider your budget and the tool’s pricing structure. Many TikTok tools offer tiered pricing based on usage and features. Choose a tool that fits your needs now but also scales as your TikTok presence grows without overpaying for unnecessary features.
Summing Up
To sum it up, the right TikTok tools can truly make a difference in growing your audience and streamlining your social media efforts. From scheduling posts to analyzing performance, these tools help you stay on top of trends and optimize your content. SocialPilot is a fantastic TikTok scheduling and management tool that takes the hassle out of posting by automating your content and even suggesting the best times to publish for maximum engagement.
It keeps your TikTok strategy running smoothly without you having to worry about timing. Meanwhile, AI Pilot makes caption writing a breeze, generating captivating and engaging TikTok captions in just seconds, so you can focus on the fun stuff. Together, these tools make it easier to grow your presence on TikTok, engage with your audience, and create content that stands out.
Frequently Asked Questions
What are the best tools for TikTok?
Here are some of the best TikTok tools include:
- SocialPilot
- Social Champ
- Loomly
- Iconosquare
- CapCut
- Vimeo
- InShot
- TikTok Analytics
- Social Insider
- Sprout Social
- TrendTok Analytics
- GRIN
- Social Blade
- Upfluence
Which AI tool is best for TikTok?
There are several AI tools available but AIPilot from SocialPilot is one the best tools out there for TikTok.
What are some video editing tools for TikTok?
Apart from TikTok’s native video editing tool, here are some of the best video TikTok editing tools:
- Adobe Premiere Rush
- Filmora
- iMovie
- Vimeo
- CapCut
- InShot