TikTok continues to grow in popularity.
Here are some statistics to prove it:
- TikTok has over 1.2 billion monthly active users worldwide.
- 7 out of every 10 American teen uses Tiktok.
- Consumer spending on TikTok in Q4 of 2021 was $824.4 million
TikTok is an incredible marketing opportunity for brands. But to best use the app for marketing purposes, it’s important to understand how hashtags work on TikTok.
In this blog, we will talk about why you should use TikTok hashtags, the best hashtags on TikTok (trending TikTok hashtags), and how to create the perfect hashtag challenge on TikTok.
What Are TikTok Hashtags
Essentially, TikTok hashtags serve as a way to organize content on the platform. More specifically, they help the algorithm narrow down what TikTok users are looking for.
Like other social media sites, TikTok hashtags are clickable, allowing users to discover all content underneath the category simply by clicking on them.
Why Should You Use TikTok Hashtags?
The most popular TikTok hashtags are incredibly powerful marketing tools. Here are a few reasons why you should absolutely use TikTok hashtags:
1. To Expand Your Brand’s Reach
TikTok hashtags are a great way to expand your brand’s reach and connect with new audiences. Using the best hashtags for TikTok, you can most certainly increase your chances of being discovered by people interested in your content.
Basically, by using trending hashtags on TikTok, you are making sure that the content you have created is not only seen by your followers but by anyone on TikTok who looks up something with the hashtag you used.
Here are some tips for using the most popular TikTok hashtags:
- Use trending hashtags on TikTok – To find trending hashtags, visit the Trending section on the TikTok app or use a hashtag tracking tool like Hashtagify.me.
- Use a mix of general and niche hashtags – General hashtags like #tiktok or #videoshoot can help you reach a wider audience, while niche hashtags related to your brand or product can help you connect with more specific viewers.
- Use as many hashtags as possible – Research suggests that using 3-5 hashtags per post is the best strategy, but you can use more if you want. Just be sure to keep them relevant and avoid spamming your followers with irrelevant hashtags.
2. To Know Your Competitors
By doing your research on the best hashtags to use on TikTok that are relevant to your industry, you can identify competitors you were not aware of. Then you can compare and contrast the content that they are sharing using these hashtags.
See what you can do to improve upon the content that they are sharing. This way, you can create even more engaging content than your competitors and maybe tap into their market share.
3. Build a Community by Attracting and Gaining New Followers
Building a community on TikTok is all about using the right hashtags. The tags related to your topic are the best hashtags to use on TikTok. By using them you’ll make it easier for people to find your videos. And, since viewers who like your content will likely use the same hashtags, you’ll get even more exposure.
You can even come up with ideas about your own branded hashtags. This is a great way to collect and share user-generated content on TikTok. Come up with a catchy name, and make sure to promote it on all of your videos!
For example, here, Fenty Beauty, a cosmetics company by Rihanna, used the hashtags #fentybeauty, #glowyskin, and #EAZEDROPLIT to market its new skin care product. So, anyone searching for the hashtag #glowyskin would find out about Fenty Beauty’s new product. This way, the brand and the latest product get more engagement, leading to more sales.
Besides this, always remember that the best way to grow your community on TikTok is to be active and engaging. Reply to comments, like videos, and follow other users who post content you like. The more involved you are, the more engaged your community will be!
4. Get More Engagement
Choosing the right hashtags can lead to more engagement. More engagement means more people are talking about your brand. This increases the potential for future sales and profits.
That is why staying up-to-date on what is popular (trending) is essential. Jumping on a trend early on can lead to more visibility and engagement. Also, using a variety of hashtags can help increase exposure.
5. Finding Influential Collaborators
Hashtag searches are another tool for identifying accounts that are creating content relevant to a hashtag. This is an excellent approach to discovering TikTok influencers you might collaborate with if you want to run an influencer marketing campaign.
Top 50 Trending TikTok Hashtags
Trending TikTok hashtags keep changing frequently. So, you have to stay informed to stay ahead in the game.
Even though you can always put any number of viral TikTok hashtags in your post’s caption, it is not the best way to increase your views. Using up to five of the trending hashtags relevant to your product is the way to go.
If you want your viewers to trust your brand, then make sure that the hashtags you use are relevant to the content of your post. If they aren’t, then people will not take you seriously and might even unfollow you.
For example, if you use trending hashtags like #gaming or #Makeup for a recipe video, it will not make sense and could actually negatively impact your viewership.
Basically, do not just use any hashtags just because they are trending at the moment. Make sure they are relevant to your product.
Below is a list of 50 trending TikTok hashtags in 2023. You could use any one (or five) of them if they are relevant to your video.
How To Find The Best Hashtags to Use on TikTok
We have seen the benefits of using relevant hashtags to get more exposure. Now you have to know how to find the perfect TikTok hashtags for your video. Here are some tips for doing that:
1. Discover Relevant Hashtags
TikTok has a ‘Discover’ tab where you can look through and see what’s popular. You will get a list of trending hashtags segregated into different categories.
It’s a good idea to join in on the trends to boost your brand’s visibility. Of course, the trending hashtags need to be relevant to your product.
Another effective way to find relevant hashtags is to leverage SocialPilot’s AI assistant. With this tool you can effortlessly generate social media copies and add relevant hashtags to it in no time.
2. Do Research On Your Competitors and Industry Leaders
When it comes to marketing your TikTok account, it’s important to use the best hashtags possible. This will help you reach a wider audience and get more exposure for your account. You can find some great hashtags to use by researching your competitors and industry leaders.
See what hashtags your competitors are using and if they work, try incorporating some of those into your own posts.
But first, find out whether those hashtags are relevant to the content you have made. Also, check how the audience is reacting to their videos. See what is working for them and what is not. Take notes and try to improve on them.
3. Don’t Be Afraid to Fail
Keep track of the hashtags you use for each video, and check in periodically to see how many views they rack up.
For each sort of material, certain hashtags will be more successful. It’s critical to test your hashtags on TikTok videos. You may fail a couple of times. And this is good. You can remove those hashtags and try different ones. Keep trying till it works, and your content goes viral!
How Many Hashtags to Use on a TikTok Video?
There are no limits to how many hashtags on TikTok you can use. But you always want to make sure that you’re using the correct number of hashtags because the character limit for your caption is 300. This includes hashtags. Ensure you leave out enough characters for an accurate product description.
Too few, and you won’t be reaching as many people as you could be. Too many, and your post will look cluttered and spammy. A good rule of thumb is to use between 3 and 5 hashtags per post.
4 Useful Tips to Go Viral on TikTok Using Hashtags
Now that you know why hashtags are essential for marketing purposes and how to find relevant hashtags for you, it is time to dive into how you can use viral TikTok hashtags effectively.
1. Keep Your Hashtags Current and Relevant
In order to ensure that your hashtags are always current and relevant, be sure to follow the latest trends. This will help you to stay ahead of the curve and ensure that your content is being seen by as many people as possible.
Check out the trending topics on TikTok itself. This way, you will get details of what is currently popular and consider using some of those hashtags in your own content.
2. Use a Combination Of Trending Hashtags With Less Popular Ones
Popular and trending hashtags are fantastic for reaching a big audience, but they’re also extremely competitive. Unless your account has a significant following, it’s difficult to stand out unless you use niche hashtags.
Narrowing down the field can help you attract people who are already interested in your material. They’re also less competitive, making it simpler for your stuff to be discovered.
Combine both varieties of hashtags to get the most out of both. The goal is to increase your visibility in the popular or trending hashtag by utilizing the specialized hashtag.
3. Use Branded Hashtags and Hashtag Challenges
TikTok users love hashtags. Not only do they help categorize posts, but they also increase engagement. When it comes to hashtags on TikTok, branded hashtags and hashtag challenges are supreme.
Branded hashtags are simply hashtags that are specific to a brand or product. For example, Nike might use the hashtag #justdoit when promoting their running shoes.
By using a branded hashtag, Nike can make it easier for people to find content related to their brand. Additionally, using a branded hashtag can help create a sense of community among customers and fans.
Hashtag challenges are just what they sound like – challenges that involve using a specific hashtag. For example, the #10kschallenge is a challenge to post a video of yourself running a 10k race.
Hashtag challenges can be a lot of fun, and they often result in lots of user-generated content.
If you want to increase your engagement on TikTok, try using some branded hashtags and/or hashtag challenges in your posts.
4. Include Hashtags like #ForYou, #ForYouPage and #FYP
The hashtags #ForYou, #ForYouPage, and #FYP on TikTok are extremely popular, and you should use at least one of them to get more exposure.
The #ForYou hashtag is great for showing off your videos and letting your followers know what you’re up to. The #ForYouPage hashtag is perfect for promoting your account and getting more followers. And the #FYP hashtag is great for finding people who are always on the lookout for new content to watch.
TikTok has become an excellent marketing tool for brands looking to expand their reach to young people. And using hashtags helps amplify that reach.
But marketing on TikTok is not as straightforward as it may seem. There is a lot of work that goes into research and development. Understanding the target audience’s needs and behavioral patterns is key.
With this blog, our aim was to help you understand the importance of TikTok hashtags, how to use them to make your product viral and what you should avoid doing in order to appeal to your viewers. We hope you can now make your own content using hashtags and go viral!
Once you get fixated on a month’s hashtag strategy, schedule your TikTok videos in advance with SocialPilot, to connect with your audience more consistently. Since you will be sharing more videos when they are most active, there is more chance of active engagement and views.