How To Use TikTok For Business in 2022

Picture of Sweta Panigrahi

by Sweta Panigrahi

A good marketer knows that the only way to stay ahead of the competition is to have a proactive approach to creating marketing strategies. Using TikTok for your business is rather a prolific calculated decision than a straight-out bold hunch.

Tiktok sees an increase in the number of users every year. It is estimated that TikTok will cater to a total of 1.5 billion users by 2022 end.

Therefore, growing your business on TikTok is not an option; it’s a necessity.

If you aren’t already on TikTok, this is the best time for you to hop on board. Make use of TikTok for Business to grow your reach and attract potential customers.

Using TikTok for small business marketing is your best bet to grow your online presence and gain more views and engagement by creating creative videos.

This blog will discuss the most pertinent hows and whys for unleashing your brand’s creative side on TikTok for business marketing.

Why This is the Best Time to Use TikTok for Your Business?

With TikTok’s mass popularity, we are now on the verge of another paradigm shift in the world of social media.

Many social media experts like GaryVee and Rachel Pederson backed the idea that TikTok will be a major player in the social media platform market. Cut to the present – you can see how TikTok has grown like wildfire.

Here are a few statistics that show why a business cannot afford to ignore TikTok.

  • TikTok users watch over 167 million hours of video content on the app in a sample of one minute, according to Statista.
  • The total number of app installations on user devices has been more than 3 billion, as per Sensortower.
  • TikTok is currently available in more than 141 countries and is among the top 50 apps in 140 countries, predominantly in Asian countries, as per appTrace.com.
  • 35% of TikTok users globally are below 30, the largest age bracket of users.
  • The most popular TikTok account has 136.6 million fans and has earned USD 17.5 million, making them the highest-paid TikTok star, as per a Forbes report.

Since TikTok is a relatively new platform and is majorly focused on gaining more users rather than on aggressively monetizing the platform. Therefore, marketers can easily make the best of this platform by spending only on content creation and garnering maximum reach in a short duration.

Top 5 Benefits of Using TikTok for Business

1. Connects You to Millennials

The majority of TikTok users are millennials. Thus, the platform presents a great opportunity for your business to connect with this key demographic in a fun and authentic way.

A TikTok study found that 37% of TikTok users instantly seek to buy a product upon discovering it. Thus, they’re interested in brands that create engaging content for their products.

So use TikTok for business to focus on creating videos that are creative, entertaining, and informative. It will help your business reach a new audience and build brand awareness.

2. Increases Conversion Rate

TikTok is popular because people are drawn to the platform’s creative and relatable content. For small businesses, TikTok is a powerful marketing tool that can help them reach a wider audience and increase their conversion rate.

It allows you to showcase your products and services creatively and engagingly, which can instantly attract the viewers’ attention. For example, create short and to-the-point videos on your products’ USP while being creative to grab users’ attention. Encourage them to take action like sign up, check out, etc.

A TikTok study found that adding Calls to Action (CTAs) in TikTok video text can up conversion by 152%.

hellofresh

For instance, HelloFresh perfectly captures the viewers’ attention by placing the coupon code right on the video, with the post garnering more than 23K likes.

3. Engage with the Audience

TikTok can be your best bet to interact with a larger section of the audience and even attract more while you’re looking for new ways of engagement.

With the users spending an average of 52 minutes on the app every day, it gives you a perfect opportunity to make your videos stand out.

You can be humorous, add filters and do more to make your videos engaging. It is always a good idea to have your content ready for uploading at the most opportune moment.

4. Make your Marketing Look Organic

With the content vibe of TikTok, you can do marketing that doesn’t look like marketing. See, Generation Z doesn’t like to be bothered by advertisements, which is why 51% of them use ad-blockers.

It should be clear that the old marketing techniques will not fair well with these users. As a smart marketer, you should find less invasive techniques and quickly grab the attention of your target audience through engaging content.

And TikTok is all about fun, quirky, and creative content. The creators you will find on the TikTok creators marketplace have already mastered the content creation on TikTok and can promote your brand in a non-intrusive way.

Also, once you master the technique of incorporating your brand into well-structured stories, you win.

5. Perfect place for user-generated content

Millennials value authenticity over anything else. They are aware of the marketing tactics and thus will not fall for age-old concepts.

In such a situation, user-generated content is the best way to build trust with your audience. And TikTok is the biggest source of user-generated content and has the advantage of being the new kid on the block.

Even some popular video publishing platforms have been plagued by fake views for some time, leading to users having trust issues with what they see on these platforms. TikTok drives content organically as a part of its design and encourages user-generated content through its challenge concept whenever possible.

Here are some ways to use TikTok to grow your business and overall brand presence.

5 Stellar Ways to Use TikTok for Business

1. Understand Your Audience

As per TikTok, 79% of its users prefer brands that understand how to create content for the platform. TikTok has evolved to be more than a teenager’s app and is being explored by businesses as the preferred marketing strategy.

Before you sell your products and services on TikTok (or any other platform for that matter) and start engaging with the audience, it is important to understand your target audience and their requirements on the platform.

For example, Dr. Azadeh Shirazi, a dermatologist with more than 1.5 million followers on TikTok, uses the platform to talk about skincare products while also creating engagement.

Audience

In the example above, Dr. Azadeh Shirazi, whose TikTok handle is @skinbydrazi, is reacting to a video on sunscreen from a popular YouTuber.

2. Create Your First TikTok Video

TikTok is all about fun and entertainment. So you don’t have to shy away from letting your brand personality shine through in your videos.

Focus on creating content that is visually appealing and easy to consume. People are scrolling through their feeds quickly, so you want to ensure your video grabs their attention.

In the example below, @softcookiessarona shares a video on how to create the perfect crepe, which has more than 14 million views.

First TikTok Video

Besides talking about your product features, you could also post review videos to make your brand more authentic to viewers.

Also, make sure you’re using hashtags and incorporating popular trends into your videos. This would certainly help you reach a wider audience and increase your chances of going viral.

3. Advertise on TikTok

TikTok for business marketing offers several features that can be used to increase brand awareness and drive sales.

For example, you could use TikTok ads to reach a wider audience, create sponsored ads or sponsored challenges in collaboration with other brands, or go live create to encourage user participation.

TikTok

With TikTok’s Ads Manager platform, you can create ads and choose from the different formats mentioned below for the same, with each format you select giving you simple step-by-step guidelines on the app.

  • In-Feed Ads

    In-Feed ads are the ones that appear on a user’s ‘For You’ page. It’s like the home page where you first land on opening the app. The ‘For You’ page features content that TikTok’s algorithm believes you would find interesting based on your browsing activity (your likes, shares, and views.)

    Types of in-feed ads include image ads, video ads, and spark ads. Between 5 to 15 seconds long, you can show in-feed ads in user feeds for only one day. As discussed above, you can add CTAs to your in-feed ads to up conversions of your video ads.

  • Top-View Ads

    Top View Ads for TikTok for Business are like the unskippable ads that you see on YouTube. The top-view video ads appear at least once when users open the app daily.

    The ads can last as long as 60 seconds with the sound on. As these ads’ run time is run longer than the average normal videos, the Top View Ads are ideal for advertising products that need viewers’ attention for a long time, such as movie trailers.

  • Hashtag Challenges

    As per TikTok, 90% of branded hashtag challenges view at least 2.5X return on ad spend (ROAS). With hashtag challenges, you can create unique challenges and invite the user community to come up with and post content around the TikTok challenge.

    Brands using this ad format have exclusive access to the hashtag, and the hashtag challenges last up to 6 days.

  • Branded Effects

    The branded effects features enable you to use 2D, 3D, or AR effects to the images of your products or/ and your TikTok videos.

    You can create customized stickers of your products or design customized filters representing your brand for TikTokers to use while making videos. These branded effects’ main goal is to increase your engagement and boost your brand awareness.

4. Build on Trends

According to a BusinessWire report, 67% of consumers find personalized brand experiences important. Posting a mix of content demonstrates to potential customers that your brand uses TikTok outside of running ads.

Whether it’s a popular trending ad, a song, or a meme, don’t be afraid to hop in on the trend. Come up with ways to combine the ongoing trend with your brand content without losing your personality.

Build on Trends

For instance, on the occasion of Women’s Day, Tiktok introduced the hashtag #SheCanDoIt to celebrate and acknowledge all the female creators on the platform. Various TikTok accounts made content from this trending topic, like UN Women, who garnered more than 400K views on their #GenericEquality campaign.

Including hashtag challenges inspired by the current trend is thus a great way to engage with a wider audience. Moreover, you could also use current trending topics in your content to provide a personalized experience to consumers.

5. Make Use of User-Generated Content

TikTok offers a unique opportunity for businesses to connect with potential customers through user-generated content (UGC). According to a BusinessWire survey, user-generated content highly impacted 79% of users’ purchasing decisions.

UGC involves curating and sharing content created by TikTok users rather than creating your content from scratch. By doing this you —

  • Know what users are talking about
  • Have a cost-effective strategy to tap into the app’s massive audience and
  • Reach potential customers who would be interested in your products or services.
User-Generated

Netflix is a great example of creating powerful UGC. To boost their audience engagement on TikTok, Netflix came up with the #WhatsYourPower campaign for viewers to determine their superpowers. The campaign was superhit, with over 100,000 user-generated videos being posted by eager participants on the platform.

How can SocialPilot help you use TikTok for business?

TikTok Reminder Scheduler:

SocialPilot’s TikTok reminder scheduler ensures that your content is successfully scheduled for the fastest-growing platform while keeping your posting strategy in the mix. Its reminder scheduling capabilities streamline your posting schedule and keep your marketing efforts on the right track.

TikTok

Streamlined Account Management:

Both small businesses and agencies can manage multiple accounts efficiently using SocialPilot’s TikTok scheduler. You can seamlessly schedule videos for multiple TikTok accounts and even set up an individual posting schedule for them. This ensures that all your posts are published at the right time and can engage with maximum users on the platform.

Streamlined Account Management

Better Collaboration:

With SocialPilot’s Team Collaboration feature, you can rest assured that your marketing team will be publishing error-free and engaging content every time. A streamlined workflow combined with approval settings ensures that any post drafted by the marketing team will be scheduled only after approval from the Admin.

Consistent Posting

Content Planner:

You will be able to create and implement a visual strategy with SocialPilot’s content planner. It gives you a bird’s eye view of all the associated TikTok accounts and allows you to edit, reschedule, and reshare the posts directly using the content calendar.

Content Planner

SocialPilot Mobile App:

Socialpilot’s mobile app has always kept social media marketing hassle-free, even on the go. Now, Its seamless interface and smooth managing feature can be used with TikTok too. SocialPilot enables the creation and scheduling of your TikTok post way ahead. You can schedule it for any time, and when it time comes, the app will remind you with a push notification and share it on the command of your finger.

To see a step-by-step guide to scheduling TikTok posts on SocialPilot, click here.

Summing Up

Over the years, TikTok has become one of the most popular social media platforms, with a large and engaged user base. When used correctly, TikTok can be an incredibly powerful tool for growing brand awareness, selling products, and engaging with your target audience.

So what are you waiting for? Start creating some fun and creative videos right now on TikTok and up your brand’s presence on the platform!

Frequently Asked Questions

🌟 What is the best time to post on TikTok?

While there is no hard and fast rule to finding the best time to post on TikTok, it certainly depends on the time your audience might be active on the platform. You can determine the same with the help of the analytics and metrics on the TikTok for Business dashboard.

🌟 How can my brand gain visibility on TikTok?

There are innumerable ways to increase your brand visibility. A few strategies you could use are adding trending hashtags and sounds and sharing insightful tips through your videos. You can also collaborate with fellow influencers and, most importantly, be yourself.

🌟 Can I use TikTok for the Shopping feature?

TikTok is available to Shopify merchants with a TikTok for business accounts, as well as other platforms like Square, Wix, etc. You can add a shop tab on your profile to show your catalog and direct users to your website.

🌟 Is TikTok good for business?

With 500 million daily active users, TikTok can be a goldmine of engagement for your business. The platform mainly focuses on content creation rather than pushing on monetization making it a viable option for better reach.

3 reasons that make TikTok a good option for businesses are:

  • Great space for user-generated content
  • New techniques of marketing
  • Easy Gen-Z targeting

🌟 Can you advertise on TikTok?

You can create your TikTok marketing campaign around 4 types of advertising:

  • Skippable in-feed native content
  • Brand takeovers
  • Branded lenses(Filters)
  • Hashtag challenges
Picture of Sweta Panigrahi

Sweta Panigrahi

Sweta Panigrahi is a Content Writer at SocialPilot. Her strongest pursuit is to capture social media happenings in her well-researched blogs. From codes to meme posts, her search history is a confounding mess. When not typing out blogs, you can find her in a sunny corner scribbling poems.

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