We know your head-breaking concern! Despite having followers in thousands, your Facebook posts seldom muster impressions beyond a digit or two.
You can blame the downfall of organic reach, which is at an all-time low since the year 2012. But what if I tell you there’s still a high chance of making it to your followers’ feeds.
If you are not using paid ads, then you have only one free option left to cut through the noise—finding the best time to post on Facebook.
Publishing content on Facebook when people are most actively engaging on the platform will help you boost your visibility, though your content needs to be top-notch too. You can also use some free Facebook analytics tools to analyze your target audience for tracing out their activity patterns.
But what is the best time to post on Facebook for maximum exposure?
Finding the right answer to this can be a real tricky business. So we have gathered some data-backed facts and tips to help you in your quest.
Let’s dig in!
When is the best time to post on Facebook?
We studied top social media apps to find the following:
- What is the best time to post on Twitter?
- What is the best time to post on LinkedIn?
- What is the best time to post on Instagram?
- What is the best time to post on TikTok?
- What is the best time to post on YouTube?
And we summed up that there is no “best time” to post on Facebook either. To know why that is so, let’s first check out these stats from popular social media companies suggesting when brands should post on Facebook.
- Hubspot analyzed that 9 am is a good time when people leave for their offices. 1 pm-3 pm from Thursday to Sunday is the next peak time.
- TrackMaven suggests 8 pm EST on Thursday is the best.
- Falcon.io has put its bet on Wednesday, Thursday, and Friday between noon to 4 pm.
- Hootsuite suggests posting between noon to 3 pm on weekdays.
- Unmetric favors the time between 9 am to 2 pm on Thursdays.
So, did you get the catch now? Every study done to find out the best time suggests a wide range of numbers on the clock.
Don’t dampen your spirit! The guidelines mentioned above are still helpful to usher marketers in the right direction, so they find their own personalized time to post when their audience is online.
We shall discuss how you can do the same after understanding why there can’t be a fixed best time to post on Facebook.
Why is there no universal time to post on Facebook?
Your audience is different from others. The right time for you to post on Facebook may not be the right time for someone else. If you cater to an audience whose working curriculum is flexible, not around 9 to 5, then posting at similar times will not be as effective.
An in-house study done by CoSchedule paints a good picture of different businesses receiving engagement at different times.
You can also follow the above time-frames and check if they work for you or not.
But there’s another problem to tackle. And that’s a high surge of content on news feeds. Till the latest statistics, Facebook users have made more than 2.5 trillion posts.
According to Facebook’s business blog, on average, 1500 stories could appear in a person’s news feed each time they log onto Facebook. For people with lots of friends and page likes, as many as 15000 potential stories could appear when they log in.
Considering that, the standard peak time to post for a particular business can be the worst time for others. Let’s say if every company adheres to the best universal time concept and starts to roll out its content at the same time, the competition on the feed will worsen.
Hence, as much as these standard time frames can help you start, they won’t gain much engagement like the following tactics we are about to discuss.
How to find the best time to post on Facebook for you?
There may not be the ultimate “best time,” but there can be “your best” time to post on Facebook. You can use two strategies to derive the best time suitable for posting and get more reach and engagement.
Strategy 1: Facebook analytics to find the best time
Facebook Analytics provides you with multiple insights into your audiences’ engagement, behavior, and demographics.
You will see an insight button on the top of your Facebook page. Clicking on it will lead you to the dashboard showing an overview of multiple Facebook analytics.
Find when your fans are most active
Now to access the data of “when your fans are online.” Just click on the ‘Posts’ in the left-hand column.
You will see a detailed graph showing the average data of your fans being online in 24 hours across the recent week.
Now you can hover on a particular day to see its statistics compared to the average week data.
Here you can see Tuesday vs. average week data. The dark blue line represents Tuesday data against the entire week.
What are our findings from this data?
Being an established page ourselves, we resort to this strategy to track the attendance of our audience throughout the week. We can see a gradual increase in the number of people starting from 3 am and it reaches a peak between 6 am-9 am, 7 to be more precise, and starts declining by noon.
Note: Above given times are in Pacific Time Zone.
So considering that we regularly schedule our posts around 3-9 am (Pacific Time Zone) to get better traction with our audience.
You can find out your best time frame using the same strategy and start posting in variations in those hours to find your sweet spot.
You can also try posting at off-peak times to see if you can get some possible hidden engagements there. I’d suggest experimenting for the first few weeks and then carve out a solid Facebook posting strategy.
Learn from your previous successful posts
The Posts section of Facebook Insights has another cool feature just below the “When Your Fans Are Online” graph.
Note: The time zone shown in the above image is IST.
The “All Posts Published” section has a wealth of informative sections to evaluate the performance of your individual post. You get to know about:
- Time and date of the post published
- Type of post published
- Organic and paid reach
You have to do some manual digging to get some insights into the best type of content you can post at specific times.
What are our findings from this data?
We see our posts getting more engagement and reach around the same timings as before, the 6am-9am (PST) time slot. Since our audience belongs to the PST timezone, it is clear they prefer to engage with our page before going to work.
But it is better to test on a large set of variables before making any conclusion on the best type, day, and time.
Strategy 2: Finding relevant days for each post
Every piece of content has its own relevant time and moment. For example, a fashion brand won’t be posting a new range of winter clothes at the start of summer. Now that was self-explanatory. But sometimes your general content has some hidden relevant times too.
Using Facebook analytics data, you can start A/B testing the same content at different times to see the most effective time to serve your audience.
Test out best posts timings using a Facebook scheduling tool
SocialPilot is one of the best Facebook publishing tools that gives you the ability to find your best time, schedule and publish your posts without even opening the Facebook page.
You can find the best time through the informative and eye-pleasing graphical representation of Active Fans and Individual Post with its in-built Facebook Analytics page. In addition to that, you got a wealth of information on audience growth, demographics, and engagement too.
Now that you have found your best time to post on Facebook, it is time to test your data in the real world. How to do that? By scheduling your post before time.
SocialPilot’s intuitive and user-friendly interface lets you schedule your post on the ideal timings way ahead. Let’s take a short tour of how to do that.
- Connect your Facebook page
Go to the SocialPilot dashboard. Head straight to the column on the left side. Click on Accounts and connect your accounts.
Choose the Facebook account or page from the multiple social media platform options given on the page. Once you click on the connect button, you will be redirected to Facebook and be asked for authorization. Kindly accept all permissions to continue.
- Setup posting schedules
Once your account gets connected, go to Accounts. Select Manage Accounts. Select the social account you want to define time slots for and start adding your ideal time.
You can select single or multiple days and pre-define their posting time. Whenever you add a post in the queue, it will be scheduled automatically as per the chosen time slots.
Using this amazing feature, you can do A/B testing of the same post on different days to figure out the most effective time for a specific type of content.
Excited already? Take a free 14-day trial and get started.
Finishing it up
So now it’s clear that the best time to post on Facebook depends upon the behavior of your specific audience. I’d suggest you monitor your best time every month.
Use the strategies discussed above to finalize a better posting strategy. Nothing is more reliable than analyzing your own data. It will provide you with personalized audience insights.
Additionally, leverage SocialPilot, one of the best social media scheduling tools to schedule your posts at the best times your data suggests. It will make your social life easy and help you test out relevant days to post for specific content.
When posts reach your audience at the right time, it is more likely to gain better engagement, and that tells the new Facebook algorithms of your better relation with the audience, leading to better rankings of your posts.
So what are you waiting for? Start leveraging your best time now!
Frequently Asked Questions
The best time to post on Facebook is between 9 am-10 am, when people commute to their offices. Another slot is between 1 pm-3 pm when people take a break from work to have lunch.
Peak times to post on Facebook are divided throughout the day. General data suggests time between 7 am-9 am, 1 pm-3 pm, and 7 pm-9 pm is preferable to post on Facebook.
Usually, peak time is when a large number of your niche audience is active on the platform. So it totally depends on your targeted audience’s activity. Use the tips given in this blog to find your personal peak time.
It is better to post in the morning. The general data show us that activity on Facebook increases in the morning and remains conducive till noon before it starts falling as the night grows darker.
The general best time to post on Facebook on Friday lies from 7 am-9 am and 1 pm-3 pm. But it all circles back to your niche and your target audience’s online behavior and activity.
Yes, sharing a post daily on Facebook is good for visibility and fetches decent engagement. Make sure to post daily to find your best times to post on Facebook to maximize your reach.
Ideally, you shouldn’t post too much on Facebook as a business. It’s a common misconception that the more you post, the better. But it isn’t so. Posting frequency varies for different social media. And for a platform like Facebook, posting one post daily gives you essential visibility. Posting unnecessary will deem you a spammy page, which will nudge your followers to unfollow you instead.