Even with followers in thousands, posts are getting impressions in one or two digits.
Does that sound like your Facebook business page?
Well, that is because organic reach is at an all-time low since the year 2012.
If you are not using paid-ads then you have only one free option left to cut through the noise on Facebook feed.
Finding what is the best time to post on Facebook?
Publishing content on Facebook when people are most active on the platform will help you boost your visibility to stand out from the crowd albeit your content needs to be good.
However, finding the best time to post is a bit tricky. So we have gathered some data-backed facts and tips to help you in your quest.
Table of Contents
- When is the best time to post on Facebook?
- Why is there no Universal time to post on Facebook?
- How to find the best time for you to post on Facebook?
- Strategy 1- Facebook analytics to find the best time
- Strategy 2 - Finding relevant days for each post.
- Find Your best time and schedule for it under one roof
When is the best time to post on Facebook?
Well, there is no “Best time” to post on Facebook.
To know why is that so first check out these stats from popular social media companies suggesting when brands should post on Facebook.
- Hubspot analyzed that, 9 am is a good time when people leave for their offices after that 1 to 3 pm from Thursday to Sunday is the peak-time.
- TrackMaven suggests, 8 PM EST on Thursday is best.
- Falcon.io puts their bets on Wednesday, Thursday, and Friday between noon to 4 PM.
- Hootsuite suggests posting between noon and 3 pm on weekdays when people are having their lunch.
- Unmetric favors the time between 9 AM to 2 PM on Thursdays.
So, have you got the catch now? Every study done to find out the best time suggests a wide range of numbers on the clock.
There is no need to lose the spirit. The above guidelines are still helpful to usher the marketers in the right direction so they can start to find their own personalized time to post when their audience is online. Later in the article, we will discuss how to do that.
Before that, we have to understand why there cannot be a fixed best time to post on Facebook.
Why is there no universal time to post on Facebook?
Your audience is different from others. The right time for you to post on Facebook may not be the right time for someone else. If you are catering to an audience whose working curriculum is flexible, not around 9 to 5, then posting on similar times will not be as effective.
In house study done by Co-schedule paint us a good picture of different businesses receiving engagement at different times.
You can also follow these insights to check whether these time-frames are working for you or not.
High-surge of content on news feeds. Till the latest statistics, Facebook users have made more than 2.5 trillion posts. According to Facebook’s business blog
“ On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.”
Taking that into the account, Standard peak-time to post for a particular business can turn into the worst time. Let’s say if every company adheres to the best universal time concept and starts to roll out its content at the same time, eventually, the competition on the feed will become worse.
Hence it is safe to say that as much as these standard time frames can help you to start, they won’t gain you much engagement like these next tactics we are about to discuss.
How to find the best time for you to post on Facebook?
There may not be the “Best time”, but there can be “your best” time to post on Facebook.
You can use two strategies to derive the best time suitable for posting and get more reach and engagement.
Strategy 1- Facebook analytics to find the best time
Facebook Analytics provides you with multiple insights into your audiences’ engagement, behavior, and demographics.
You will see an insight button on the top of your Facebook page. Clicking on it will lead you to the dashboard showing an overview of Multiple Facebook analytics.
Find when your fans are most active
Now to access the data of “when your fans are online”. Just click on the ‘Posts’ in the left-hand column.
You will see a detailed graph showing the average data of your fans being online in 24 hours across the whole recent week.
Now you can hover on a particular day to see its statistics in comparison with the average week data.
Here you are seeing Tuesday Vs Average week data. The dark blue line represents Tuesday data against the whole week.
What are our findings from this data?
Being a more established page, we see a constant attendance of our audience throughout the week. We can see a gradual increase in the number of people starting from 3 AM and it reaches a peak between 6 AM to 9 AM, 7 to be precise, and later starts to fall at noon.
Note - Above given times are in Pacific Time Zone.
So considering that we regularly scheduled our posts around 3-9 AM (Pacific Time Zone) to get better traction with our audience.
You can find out your best time-frame, using the same strategy, and start posting in variation between those hours to find your sweet spot.
You can also try posting at off-peak times to see if you can get some possible hidden engagements there. I’d suggest experimenting for the first few weeks and then carve out a solid Facebook posting strategy.
Learn from your previous successful posts.
The Posts section of Facebook Insights has another cool feature just below the “when your fans are online” graph.
Note - The Time Zone shown in the above image is in IST
The “All Posts published” section has a wealth of informative sections to evaluate the performance of your individual post. You get to know about
- Time and Date of the post published
- Type of Post published
- Organic/Paid reach
You have to do some digging manually, but it will help you get insights on the best type of content you can post at a specific time.
What are our findings from this data?
We see our posts getting more engagement and reach between, same as the above findings, the 6- 9 AM ( PST) time slot. Since our audience belongs to the PST timezone it is clear they prefer to engage with our page before going to work.
But it is better to test on a large set of variables before making any conclusion on the best type, day, and time.
Strategy 2 - Finding relevant days for each post.
Every piece of content has its own relevant time and moment. For example, A fashion brand won’t be posting a new range of winter clothes at the start of summer. Now that was self-explanatory. But sometimes your general content has some hidden relevant times too.
Using Facebook analytics data, you can start A/B testing the same content at different times to see the most effective time to serve your audience.
Find Your best time and schedule for it under one roof
SocialPilot gives you the ability to find your best time, schedule for it, and publish your posts without even opening the Facebook page.
You can find the best time through the informative and eye-pleasing graphical representation of Active Fans and Individual Post on its in-built Facebook Analytics page. In addition to that, you got a wealth of information on Audience- growth, demographics, and engagement too.
Now that you have found your best time to post on Facebook, it is time to test your data in the real world. How to do that? By scheduling your post before time.
SocialPilot’s intuitive and user-friendly interface lets you schedule your post on the ideal timings way ahead. Let’s take a short tour of how to do that.
- Connect your Facebook page
Go to the SocialPilot dashboard. You will find a Black Column on the left side. Click on Accounts > Connect Account .
Choose the Facebook account or Page from the multiple social media platform options given on the page. Once you click on the connect button, you will be redirected to Facebook and be asked for authorization. Kindly accept all permissions to continue.
- Setup Posting Schedules
Once your account gets connected, Go to Accounts > Manage Accounts. Select the Social Account you want to define time slots for and start adding your ideal time.
You can select single or multiple days and pre-define their posting time. Now whenever you add a post in the queue, It will be scheduled automatically according to the chosen time slots.
Using this amazing feature you can do A/B testing of the same post on different days to figure the most effective time for a specific type of content.
How about you Take a free-14 day trial here.
Finishing it up
So now it’s clear that the best time to post on Facebook depends upon the behavior of your specific audience. With the change in customer behavior, your best time will change. So, I suggest you constantly monitor your best time on a monthly basis.
Use the strategies discussed above to carve out a better posting strategy.
Nothing is better than finding out your data, it will provide you with great insights on your fans leading you to gain better engagement with your users.
Try SocialPilot to schedule your posts on the best times your data suggests. Not only will it make your social life easy but also help you in testing out relevant days to post for specific content.
When posts reach your audience at the right time it is more likely to gain better engagement and that tells the new algorithms on Facebook of your better relation with its audience leading to better rankings of your post. Start Leveraging your best time!