Best Time to Post on Facebook [50000+ Accounts Analyzed]

Facebook’s organic reach has a never-ending attraction among marketers in 2025. Despite the competition, there’s still a high chance of making it to your followers’ feeds. The secret lies in zeroing in on the best time to post on Facebook for likes, comments, and shares to flood in.

Though most marketers resort to using paid ads, being uber-realistic here, none of us have too many pennies to spare to stretch daily social reach. But now, the big question looms up, how do you find the best times to post on Facebook?

Also, you need to think if there is just one perfect timing or multiple best times to post on Facebook.

Using a few free Facebook analytics tools might help you analyze your target audience to detect their activity patterns. But you still have to delve deeper to solve this riddle. So, we studied 50,000+ Facebook accounts and their posts to determine the best time to post on Facebook.

Finding the right answer to this can be a really tricky business, but our hard-to-find data-backed facts and tips will help you in your quest.

Let’s begin!

Best Time to Post on Facebook

The best time to post on Facebook is between 9 a.m. and 3 p.m. (EST) on weekdays and 10 a.m. and 6 p.m. (EST) on weekends. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

Apart from the optimal time, you can dive into SocialPilot’s study, which breaks down the average good times to post throughout the week.

The Best Time to Post on Facebook on Monday

The best time to post on Facebook on Monday is 9 a.m., 12 p.m., and 7 p.m.

Mondays are all about easing in and catching up after the weekend. People tend to check their phones early in the day, during lunch breaks, and after work hours.

The Best Time to Post on Facebook on Tuesday

The best time to post on Facebook on Tuesday is 8 a.m., 10 a.m., and 6 p.m.

Tuesdays are more or less like Mondays. While people are still busy with work, they are likely to engage with your Facebook post at these time frames.

The Best Time to Post on Facebook on Wednesday

The best time to post on Facebook on Wednesday is 7 a.m. to 9 a.m. and 2 p.m to 5 p.m.

The time zone targets morning commuters and those taking afternoon breaks, ensuring your content gets seen during peak engagement times throughout the day.

The Best Time to Post on Facebook on Thursday

The best time to post on Facebook on Thursday is 9 a.m., 11 a.m., and 8 p.m.

This timezone is important because it reaches early birds, lunch-hour scrollers, and those taking post-work breaks, maximizing your chances of attracting people when they’re most active and engaged.

The Best Time to Post on Facebook on Friday

The best time to post on Facebook on Friday is 7 a.m., 1 p.m., and 5 p.m.

This time slot is great because it taps into morning routines and pre-weekend excitement, capturing attention when people are relaxing and more likely to engage with content.

The Best Time to Post on Facebook on Saturday

The best time to post on Facebook on Saturday is 9 a.m., 12 p.m., and 3 p.m.

Saturday is a weekend when people are mostly relaxing and are more likely to engage with your Facebook post. Your target audience is likely to interact with the post during their morning routines, midday scrolling, and afternoon leisure time, ensuring your content gets noticed.

The Best Time to Post on Facebook on Sunday

The best time to post on Facebook on Sunday is 8 a.m., 11 a.m., and 4 p.m.

Just like Saturdays, people are still unwinding on Sundays hence are more likely to view and engage your Facebook post. Posting on these times is good for your content to get noticed.

Similar Studies:

• What is the best time to post on X/Twitter?
• What is the best time to post on LinkedIn?
• What is the best time to post on Instagram?
• What is the best time to post on TikTok?
• What is the best time to post on YouTube?

Best Times to Post on Facebook by Industry

The data presented above offers a global perspective on the best times to post on Facebook. However, it’s important to remember that several factors—such as your industry, content type, audience demographics, and business location can significantly influence the performance of your posts.

Use this industry-level insight as a starting point to guide your content scheduling, and refine your approach by running social media experiments to identify the optimal posting times for your unique audience.

• Retail
• Travel & Hospitality
• Financial Services
• Food & Beverage
• Non-Profit Organizations
• Healthcare & Hospitals
• Government Agencies
• Education & Schools

Best Times to Post on Facebook for Healthcare Industry

The best times to post on Facebook for hospitals and healthcare are:

If you’re in the healthcare space, aim to post on Facebook during weekday mornings especially on Tuesdays and Thursdays for the best engagement. In our opinion, early hours work well because professionals often check in before their day starts.

Weekend late mornings are great for wellness tips and family health content. Just steer clear of late evenings and mid-afternoons, when activity dips. And remember, a consistent presence helps build trust and connect with your audience.

Best Times to Post on Facebook for Government Agencies

The best times to post on Facebook for government agencies are:

For government agencies, the best time for posting on Facebook is early weekday mornings between 8:00 AM and 11:30 AM. That’s when the public is most likely to catch important updates before their day kicks off.

While weekends aren’t ideal, they can still work to promote local events or safety tips. Just skip late afternoons when engagement tends to drop. Staying consistent helps build trust, boost transparency, and keep communities informed.

Best Times to Post on Facebook for Retail

The best times to post on Facebook for retail companies are:

For retail brands, the best time to post on Facebook is midday during the week, especially Monday through Wednesday when people are browsing during lunch breaks. Saturday mornings also work well for catching shoppers planning their weekend buys. Sundays tend to be slower, so it’s best to avoid them.

If you want more traction, you pair your posts with limited-time offers or promos, and don’t forget to leverage targeted ads to boost visibility and engagement!

Best Times to Post on Facebook for Travel & Hospitality

The best times to post on Facebook for travel and hospitality are:

For travel and hospitality brands, the best times to post on Facebook are mid-mornings to early afternoons, especially from Monday to Friday. Sunday mornings also shine for inspiring getaways and travel ideas. These windows catch users planning trips or booking last-minute deals.

Avoid Saturdays, when engagement tends to dip. Want to boost results? Share eye-catching visuals like dreamy destinations or guest moments—to grab attention and drive clicks when your audience is in vacation mode.

Best Times to Post on Facebook for Financial Services

The best times to post on Facebook for financial services are:

If you’re in financial services, our advice in 2025 to you would be to aim to post on Facebook during early to mid-mornings especially on Tuesdays, Wednesdays, and Thursdays when professionals are checking in before their workday begins. While weekends see lower engagement, they can still be useful for light, educational content like budgeting tips.

Want to stand out? Share short videos or infographics that simplify complex topics and provide real value. It’s a great way to build trust and boost interaction.

Best Times to Post on Facebook for Education & Schools

The best times to post on Facebook for education and schools are:

For schools and educators, the best time to post on Facebook is early weekday mornings, especially Wednesdays and Thursdays when parents and staff are starting their day. Saturday mid-mornings work well for community updates, while Sunday evenings are great for reminders or weekly prep. Plan posts around the academic calendar to stay relevant and keep your school community engaged and informed.

Best Times to Post on Facebook for Food & Beverage

The best times to post on Facebook for food and beverage industry are:

For food and beverage brands, Facebook posts perform best around lunchtime on weekdays—especially Tuesdays and Fridays—when users are hungry and scrolling. Saturday mornings and early evenings are perfect for showcasing brunch menus or dinner specials. Sundays are slower, so it’s best to hold off. Use mouthwatering visuals and tie posts to promos or holidays to boost reach and engagement.

Best Times to Post on Facebook by Location

Finding the best time to post on Facebook varies by location due to differences in user behavior and time zones. Below are the recommended posting times for different regions with their respective time zones:

Best Time to Post on Facebook in Australia

Best Time to Post on Facebook in the USA

Best Time to Post on Facebook in India

Best Time to Post on Facebook in Canada

Best Time to Post on Facebook in Europe

When determining the best times to upload on Facebook, it’s essential to consider not just location but also industry-specific patterns. Different industries have distinct audience behaviors, which influence the ideal posting times.

While location-based recommendations give a strong starting point, aligning your posting schedule with your industry trends ensures that your content reaches the right audience when they’re most active.

Best Times to Upload on Facebook by Industry

We did research and found out the best times for Facebook that can give maximum engagement. Here are some of the best postings for several industries:

• Gaming: 3 p.m., 7 p.m., and 9 p.m.
• Education: 9 a.m., 12 p.m., and 6 p.m.
• Fitness & Health: 6 a.m., 10 a.m., and 7 p.m.
• Beauty & Fashion: 11 a.m., 3 p.m., and 8 p.m.
• Technology: 8 a.m., 12 p.m., and 6 p.m.
• Food & Cooking: 11 a.m., 4 p.m., and 7 p.m.
• Entertainment: 1 p.m., 5 p.m., and 9 p.m.
• Travel: 10 a.m., 2 p.m., and 6 p.m.
• Business & Finance: 7 a.m., 11 a.m., and 6 p.m.
• Kids Content: 8 a.m., 3 p.m., and 7 p.m.

Now, the bigger question is, will these work? Absolutely yes.

Start using these posting times to find out what works for you and gives you maximum views and likes.

But if you are a social media manager and managing multiple social media accounts, one question that can probably come across your mind would be:

How to Find the Best Time to Upload on Facebook for You?

The times we’ve shared are good enough to start with, and they often work well for most brands. But to really find your account’s best time to post, you’ll need to dive into your own data and see when your audience is most active.

To make that easier, we’ve outlined two simple strategies below. These will help you figure out your personal peak posting hours so you can consistently reach more people and boost engagement.

Strategy 1: Use SocialPilot’s AI-Suggested Timing

If you want to skip the guesswork and manual testing, SocialPilot makes it easy with its AI-suggested timing feature. Instead of analyzing data yourself, you get instant recommendations on when your audience is most likely to engage with your Facebook posts.

This timing is personalized to your account, not just based on generic industry benchmarks. Here’s how to use it:

Step 1: Log in to your SocialPilot account

Visit socialpilot.co and log in to your dashboard using your credentials. If you’re new to SocialPilot, you can start with a 14-day free trial, no credit card required.

Step 2: Click on “Create Post”

From the top menu or the “Posts” section, click the “Create Post” button to open the post composer. Here, you can draft your Facebook post, add visuals, links, and tailor the content for your audience.

Step 3: Select your Facebook account(s)

Choose the Facebook Page(s) you want to publish the post on. You can select one or multiple accounts.

Step 4: Write your post

Enter your caption, attach any media (image, video, carousel, etc.), and add relevant hashtags or links.

Step 5: Click on “Schedule Post”

Once your content is ready, click the “Schedule Post” button below the composer.

Step 6: Use the AI-Suggested Time

In the scheduling pop-up:

• Look for the “AI Suggested Time” on the left side.
• SocialPilot will instantly recommend the optimal time based on your audience’s past engagement data.

This time is unique to your profile, not based on general industry averages.

Step 7: Confirm and schedule

Once you select the AI-suggested time, click “Schedule” to finalize the post. Your content will be published at the best time.

Strategy 2: Use Facebook Insights to Manually Find the Best Time to Post

If you prefer a more hands-on approach, you can manually identify your best posting times by analyzing audience behavior and engagement patterns through Facebook Insights (in Meta Business Suite).

This method gives you direct control and a deeper understanding of how your audience interacts with your content.

Step 1: Access Facebook Insights in Meta Business Suite

Log in to your Meta Business Suite, and from the left-hand menu, click on “Insights.”

You’ll land on a dashboard showing an overview of your page’s performance, including reach, engagement, and follower trends.

Step 2: Analyze Your Top-Performing Posts

Navigate to the “All Content” section under Insights. Here, you’ll find detailed data about each post:

• Date and time it was published
• Post type (image, video, link, etc.)
• Organic and paid reach
• Likes, comments, and shares

Manually review this data to identify patterns, such as which types of posts perform best on certain days and at what times.

You can also find this data in SocialPilot’s analytics dashboard for a more streamlined experience.

This is a Facebook analytics view, but SocialPilot goes beyond, offering cross-platform insights across Facebook, Instagram, LinkedIn, X (Twitter), and more. Perfect for managing multiple accounts, it helps you track, compare, and optimize performance – all from one place.

Step 3: Discover Best Time Slots

After analyzing several posts, you may notice that content is shared between 7 a.m. and 9 a.m. (PST) consistently receives the most engagement.

This suggests your audience prefers engaging with our content before starting their day. However, results may vary based on your niche and audience, so testing multiple time slots across different content types is important.

Step 4: A/B Test Your Posting Times Using SocialPilot

Once you’ve identified potential high-engagement time slots, take it a step further by A/B testing them.

Here’s how:

• In SocialPilot, go to Accounts > Manage Accounts, and choose the Facebook Page.
• Define custom time slots for single or multiple days.
• Queue similar posts for different days and times.
• Monitor performance to discover the most effective posting window.

This manual testing approach, combined with scheduling automation, helps you refine your Facebook marketing strategy.

Finishing it Up

Now that we have busted the myth of finding a particular best time to post on Facebook, divert focus on your experimentation. Make an in-depth study of your audience’s specific behaviors to spot the active slots.

Use the tool and other strategies discussed above to finalize a better posting strategy because nothing is more reliable than analyzing your own data. This will portray the actual scenario with real-time audience insights for better strategizing.

Additionally, leverage SocialPilot– the best social media scheduler, to schedule and publish your posts and stories at the best times.

Managing your social handles will be super easy with rigorous testing opportunities. Schedule multiple posts on relevant days and let the data reveal the best time for you.

This is crucial because when posts reach your audience at the right time, it is more likely to gain better engagement which tells the new Facebook algorithms of your better relation with the audience, leading to better rankings of your posts.

So wait no more and start posting now!