Paid and Free Facebook Analytics Tools

12 Paid and Free Facebook Analytics Tools to Use in 2024

Despite the emergence of various social media platforms, Facebook continues to offer multiple benefits to businesses.

Facebook boasts an enormous user base of 2.85 billion monthly active users, larger than any other social media network. This widespread penetration provides businesses unparalleled opportunities to engage with their audience and expand their reach.

Businesses use pages and groups to directly engage with their customers and market their products/services.

But with so much to offer and a plethora of features, one can get easily overwhelmed and get caught up in the process with little output.

Thats why marketers use Facebook analytics tools to make the best of the platform. These tools give insights into your potential audiences by showcasing your page statistics, such as most engaging posts, traffic data, views, conversions, and a lot more.

And with Facebook Insight no longer in use, investing in a third-party Facebook analyzer tool becomes mandatory. That’s why we did our drill and listed the 12 best Facebook Analytics tools.

How we analyze & select these Facebook Analytics Tools:

Through rigorous research and practical assessment, we have developed this list of elite facebook analytics tools. The factors we considered for evaluation included the tool’s user interface, G2 ratings and reviews, pricing, and scalability. We also assessed the capabilities of these tools in automation, content generation, visualization, analytics, and collaboration. We have invested resources in compiling this shortlist of facebook analytics tools to ensure that marketers are empowered with crucial knowledge to select the optimal tools and amplify their businesses.

Let’s check them all out!

1. SocialPilot

SocialPilot, with its best analytics features, can be the ultimate solution for your Facebook Business page. Along with Facebook analysis, it also helps you customize, schedule, and discover great content for your business page. It is a powerful Facebook insights tool, as it analyzes posts from the system and other vital sources, pages, and accounts.

This Facebook audience insights tool lets you quickly view key metrics like the number of followers, fans, posts, and the total number of engagement of posts. SocialPilot also allows you to track your progress by comparing data for deeper Facebook analytics.

Know more about your growth in the Facebook audience on a daily, weekly, or monthly basis through the graph of likes and dislikes. Choose the best time and day to post. Optimize your campaigns and learn which types bring the most audience.

Analyze which specific activities or campaigns triggered a decrease in engagement. This Facebook analyzer tool can also help you discover top influencers that can generate more engagement for you.

The best part about using SocialPilot is its cost-effectiveness. It is one of the most budget-friendly Facebook analytics tools in the market, loved by agencies and small businesses.

Pricing: SocialPilot’s monthly subscription starts at a mere $30 per month, fit for the pocket of almost every small business.


  • SocialPilot makes your brand promotion easy and efficient on social media profiles, pages, and groups. Along with Facebook, it also supports Instagram, LinkedIn, Twitter, Pinterest, Google Business Profile, Tumblr, and TikTok.
  • It helps you customize Facebook posting to add native videos, carousel images, album posts, and design compelling visuals with Canva integration.
  • Download White-labeled PDF reports to get a Facebook analytics summary with graphs. Email these to your clients right from the SocialPilot account itself.
  • Know when your Facebook fans are online the most to plan your schedule for better engagement.
  • Re-share most popular posts, driving more traffic to your targeted content.
  • Reply to Facebook mentions, comments, and visitor’s posts from the Social Inbox.
  • Publish branded content with the automated watermarking feature, customizable for each social media profile.

Palak J.

SocialPilot is very easy to use and user-friendly Facebook analysis tool. I can easily post creatives and videos over all the social media platforms, and I can get the Facebook, respectively. Overall it’s a very useful and handy software.


Karen W..

I like that I can schedule a post that I find from Facebook to a later date. I also like that it does not cost anything to look at analytics for your posts. Hootsuite was not as easy to use, and every time you wanted an analytic report, it was an extra $20.

2. Agorapulse

Agorapulse is a multipurpose social media tool. Its key features are social media analytics, post schedules, and report generation.

This Facebook analytics and reporting tool helps in numerous tasks such as identifying content performance, benchmarking your page, and recognizing the best performing content. It tells you about metrics that seek improvements. It also allows you to run competitions, sweepstakes, and quizzes on your page to increase audience engagement.

Agorapulse breakdowns the posts into organic, viral, and paid reach. This Facebook analyzer tool highlights influential users and the ones talking about your brand the most. AgoraPulse also offers a unified social inbox with which users can assign messages to their clients with customized notes or comments.

Pricing: The basic plan starts at $69/month, where you can manage up to 10 social profiles.


  • Along with being a Facebook page analytics tool, Agorapulse offers content scheduling.
  • With this tool, you can also customize your content on several channels at the same time.
  • This tool stores private conversations and messages, which you can tag or comment on and save under a particular username.

Erin H.

It’s simple to use. Agorapulse’s robustness is what makes this an attractive tool from the start. Its auto-upload tool and queue system are both time savers.


  • Agorapulse’s interface can sometimes slow down unexpectedly.
  • The reports offered by this Facebook reporting tool are pretty basic and not helpful in building a strategy.
  • Agorapulse seems to be quite pricey for the features it has to offer.

Amanda K.

Missing functionality for special purposes (e.g., multiple languages for Facebook/ link to sites and other persons sometimes go missing without any reason).

3. Social Status

Social Status offers a full suite of analytics and reporting, including posts, ads, competitor analysis, and influencer analysis.

This Facebook reporting tool supports Facebook pages, Instagram business profiles, Twitter profiles, YouTube channels, and LinkedIn company pages with historical data access for up to 730 days, depending on the plan one selects.

You can also connect your Facebook ad accounts to see in-depth campaign performance for Facebook and Instagram. Competitor benchmarking is also supported along with influencer analytics. Best of all, you can export reports into several file formats, including PowerPoint PPTX, Acrobat PDF, Google Slides, and CSV.

Pricing: Social Status is also one of the only Facebook analytics apps to offer a free plan. You can also get their paid plans which start at just $9 per month.


  • Social Status gives the best in-depth Facebook analysis.
  • This Facebook competitor analysis tool provides competitor benchmarking so you can compare your page and posts’ performance against any public page or profile.
  • Social Status supports Facebook Ad Accounts to report on all your paid advertising campaigns on Facebook and Instagram.

Geoff S.

Quick to set up, easy to use, and a powerful analytics tool for all our company social media accounts. We use it every week.


  • Because this Facebook target audience tool only focuses on analytics and reporting, there is no functionality for scheduling, posting, or community management.
  • No support for Snapchat or Pinterest.
  • No support for Twitter Ads and LinkedIn Ads.

Jacky C.

It is a bit expensive but worth it. If you are looking for a White-label report feature, you have to subscribe to quite an expensive plan.

4. Iconosquare

Iconosquare, a Facebook page analytics tool, is an official Facebook marketing partner. The tool is used for two social media giants, Facebook and its child company, Instagram. Apart from analytics, other key features of Iconosquare include content management and scheduling to improve your social media presence and ROI.

Measure overall community growth with this Facebook analyzer. Understand your audience with demographic details like followers, fan languages, locations, and more by keeping track of impressions, profile reach, and posts.

Sort best-performing posts and views based on likes, comments, engagement rate, reach views, and more. Track engagement on your page and that of your competitors for comparison.

Iconosquare also allows you to export analytics data in various formats like PNG, PDF, SVG, CSV, XLS, and more. You can send the data automatically to your inbox too.

Price: Iconosquare plan costs $49 per month for 2 team members.


  • It is quite cost-effective.
  • Iconosquare is very easy to navigate.
  • It is not difficult to learn and has clear descriptions if users need some guidance.

Lene A.

I love how it helps us provide comprehensive data for my Facebook brand and that it comes without a learning curve.


  • The server can be slow in some regions.
  • This Facebook insights tool is used for just 4 social media sites: Facebook, Instagram, Linkedin, and Twitter.

Chloe T.

Some of the categorizations of features are a little confusing, but once you’ve used it a few times, it becomes easier to understand. The names of the categories are not necessarily user-friendly, but once you get the hang of it, it’s fine.

5. Quintly

Quintly is another multitasking tool on our list that provides performance insights, competitive benchmarking for different social channels, and advanced analytics. Along with being a Facebook analyzer, this tool works for numerous social media sites like Instagram, Youtube, Twitter, and LinkedIn.

This Facebook audience insights tool offers a customizable dashboard to track three Facebook pages simultaneously and view page engagements such as likes, shares, comments, followers, and more. Along with measuring your Facebook page’s performance, you can also track your competitors’ performance to strategize Facebook marketing accordingly.

It increases your engagement by providing data like influencers, sponsored posts, content, and more. Analyze audience demographics to see how many new followers you have gained and when.

This FB analytics tool acknowledges over 250 metrics, generating customized reports in any widely used formats. You can also choose to automate recurring reports, so you don’t have to log in regularly.

Pricing: The plan of Quintly starts at $345 per month for 5 profiles and 1 user.


  • Quintly comes with a well-designed interface for its users.
  • Social media integrations are available.
  • Custom metrics to create a social media report.
  • Efficient customer support to solve queries.

Valerie M

I like how easy it is to compare accounts, and I also like the variety of graphics available. It’s easy to learn how to use it initially.


  • The price is a little bit high for what it has to offer.
  • The trial/educational version doesn’t offer much.

Sarah C

Sometimes, the export templates of our custom dashboards get changed, which impacts our entire solution. Would really appreciate it if this is taken care of.

6. Grytics

Grytics is a Facebook metrics tool for all the marketers who incorporate Facebook groups in their marketing strategy. The tool is specifically used for analyzing and optimizing Facebook group performance.

Facebook groups are an essential feature for many marketers, and it’s a big deal for small-scale businesses. So, for those who often use Facebook groups for selling their product or for customer interaction, Grytics simplifies managing them and boosts impact.

Grytics analyzes group posts and comments and tells you which is the most engaging time for a group post. It measures your group’s engagements and various activities happening on board. This Facebook analyzer tool can be used to manage several groups at the same time. You can compare your groups for insights and more. It also allows you to allocate tool access to your team members and coordinate for better efficiency.

Pricing: Grytics offers a free trial of 14 days. Its premium plan starts at $99 per month.


  • It shows both strengths and weaknesses of a Facebook group.
  • This tool enables you to create a group report consisting of key metrics, top posts, KPIs.
  • Along with tracking your performance, creating and downloading the report is just a click away.

Jamie C

Nice visualizations, very intuitive, yet definitions of some metrics are doubtful. But it’s nothing that changes my impressions about the tool.


  • It’s quite complex to use for beginners.

Sarah C

Some of my staff found it a little difficult to use, but after a small training session, they were pro at it.

7. Rival IQ

Rival IQ is an analysis and tracking tool that helps you track your page’s performance compared to competing brands. It measures your page’s growth by recording the number of audiences that keeps changing weekly, monthly, or annually.

This is one of the best Facebook analytics apps that provide historical data to measure the business cycles or significant events.

Rival IQ is a great reporting tool as well. This Facebook analyzer compares your page data with your competitors, such as likes, posts, and engagement rates. If you are not sure about how to describe your Facebook business page, Rival IQ provides a summary of your competitor’s pages.

Another good thing about this tool is that you can find changes your competitors are making by going to the social bio changes section.

Changes are updated to you through emails; the rest of the metrics and data descriptions are exported in different formats, including PDF, PNG, or Powerpoint report format, making sharing reports to your clients easy.

Pricing: The subscription price of Rival IQ begins at $239 and goes up to $559 per month.


  • Rival IQ approaches social platforms via a landscape. Place your client and its competitors into a view and watch information pour in. This keeps the analysis quick and simple.

James K

I liked the usability of the software and its overall layout. It was very thoughtfully put together and optimized for ease.


  • Rival IQ is competitively priced on a tiered structure. Still, if you want to add small sets of additional data within tiers, such as new companies, the pricing is prohibitive to force you into the next tier up.
  • Compatible networks are not applied evenly.
  • It doesn’t offer a version of Discover that supports Facebook at this time.

Messie W

I wish you were able to get more granular with the data. I also found it a bit lacking in video analytics, specifically. Video is huge for any social publisher, and I would have liked more ability to see deeper video metrics.

8. Brand24

Brand24 is a powerful Facebook analysis tool to improve your brand impression. It lets you monitor your brand mentions across Facebook and other social media platforms. Analyze conversations and engage with your followers in real-time.

It also has sentiment analysis to gauge if your brand is making a positive impact. Track each response to take actionable steps. Get influencer scores to determine the right one for your next campaign. Access the comparison tab to see where you stand with respect to your competitors. Brand24 takes it even a step forward and also brings you sales opportunities. How cool is that!

It doesn’t end here. If there are abnormal dips in your social media ventures, Brand24 will also alert you via email. You can also get your reports exported to sheets or PDF format to share them across.

Pricing: Brand24 pricing starts at $79 per month and goes up to $399 per month.


  • The tool is super easy to use.
  • The interface is simple with an enhanced user experience.

Roberto S.

The platform has a very good and widely renowned capability to optimize a marketing strategy-building process; it can be integrated solidly and very quickly. The program has definitely coordinated a follow-up process to market needs.


  • It is on the expensive side if you want to leverage its full potential.
  • Keyword tracking is limited.
  • No customization for reports.

Michele H.

The grouping tool is useful here. However, the setup process is a bit challenging. Data download is not that great, and another big issue is the reliability of historical data. Also, I hope that in the future, I can add sentiment analysis for more languages.

9. Vaizle

Vaizle is a competitive Facebook page analytics tool for startups and enterprises who need actionable insights. Marketers can improve their social media performance by identifying gaps and opportunities.

Get the social media data interpreted into actionable tips that can be used daily to improve brands’ social media performance. With its Facebook analytics dashboard, you will be able to track your daily insights across multiple variables through graphs, charts, numbers, and daily tips.

Pricing: Vaizle offers 4 plans starting at $22 per month for 15 profiles and 4 social media platforms.


  • Create context for your social media marketing analysis by comparing your performance with your competitors.
  • This FB metrics tool has a comprehensive Report-Builder. The user can download unlimited, fully customized, White-label reports with an option to add their own insights and comments.
  • You can see which brands use popular hashtags the most and compare it with your own hashtag strategy for better performance in the future.

David D.

I think the program is great to get the analytics you need to make correct social media marketing decisions. It connects all your social accounts and can take a look into competitors Analytics as well. Great for someone who loves numbers


  • Some repeated bugs are reported where graphs aren’t shown properly.
  • It has a learning curve.
  • It is not very user-friendly.

Verified Vaizle User

User interface and user experience can improve a lot. I think that the setup is a little technical, but the videos help.

10. Keyhole

Keyhole is a Facebook Analytics tool that allows marketers to track and analyze their social media profiles and their impacts. Businesses use Keyhole’s social listening, influencer monitoring, and social media analytics to assess their brand online, keep ahead of the curve, and strengthen their social media strategy.

You can also connect with influencers to boost your brand exposure. Filter influencers by the level of publicity and engagement they create. The dashboard in Keyhole makes it simple to create and share reports in real time.

Pricing: The pricing starts at $99 and goes up to $599 per month. You can also opt for custom pricing based on your requirements.


  • The dashboard offers you a comprehensive overview of the whole campaign.
  • Set a wide range of KPIs and track results in real-time.
  • The design is very user-friendly and exportable.

Kyle H.

Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. As a college professor, I have found it to be a great way to introduce students to social media analytics.


  • Keyhole doesn’t show historical data, which is critical for planning strategies.
  • Trackers are limited with exhaustive plans.
  • Pricing is on the higher side.

Verified Keyhole User

I don’t like that there is only a free trial period, and then you have to pay $149/month, which I feel is expensive because there are apps out there that allow this service (not as good) but for free. I also wish there was a corresponding app that was easy to use on a mobile platform, which would be helpful as I am frequently not at my desk when needing to use their service. (I’m often hashtagging from the subway, car, and at home).

11. Mention

Mention is a Facebook analytics tool that allows you to gauge your efforts on Facebook and other social media platforms. Mention’s best feature is its custom insights, which automatically monitor whatever you want with filters.

Be a customer-centric and timely response, or every brand discussion across several platforms to elevate your brand identity.

Mention also has amazing competitive and sentiment analysis features that will help you win over prospective clients. Its keyword monitoring tool also includes binary alerts to keep a record of all possible keyword pairings.

Pricing: Mention’s solo plan starts at $41, while the Pro Plus plan costs $149 monthly. You can also opt for custom pricing based on your requirements.


  • The setup is quick and hassle-free.
  • The interface is simple and easy to navigate.
  • Important notifications are sent as emails daily.

Dave B

I publish weekly blogs and have an open republishing policy. Circulation increased to over 200,000, and it would be hard to know where “mentions” are coming from without this valuable tool.


  • It misses out on several mentions at times.
  • Displays irrelevant results at times.
  • Plans with better features are expensive.

Mark A

Mention has missed some critical mentions while my keywords were set up to capture those specific online references of our brand. If it wasn’t for one of their competitors, we would have completely missed this important mention. Note that I have the basic package, but this mention on a major news outlet should have been grabbed.

12. Sotrender

Sotrender is, last but not the least analytics tool in our list. This tool shares an in-depth view of your posts, Stories, audience reactions, and demographics. You can track how these metrics vary between types of updates, including ones that have videos, photos, or just simple text.

By utilizing these figures, Sotrender offers suggestions on when to post and what kind of media you should use.

On top of these abilities, you can also learn about your competitors, their audience, get competitors’ Facebook page analysis, and more. Create charts to simplify this gathered information and make informed marketing decisions.

Pricing: The plans start at $59/month for Starter and go up to $331/month for Ultimate. Apart from this, the team also offers a custom plan tailored to your needs.


  • Easily track data like user activity of a certain profile.
  • Keep an eye on metrics like engagement rate, follower growth, reach, and more.
  • Check statistics from earlier periods, like from a year ago.

Natalia Z.

The most useful in Sotrender is access to many data, such as user activity on a given profile. It’s also great that the website offers to check statistics from earlier periods, e.g., a year or two back. A great tool for analyzing the data needed for scientific work.


  • An in-depth analysis of FB watch and IG Reels is missing.
  • A lot of features that were available in the basic plan are now available only for the pro plan.

Dominika K.

A lot of options that were previously available in the basic version are now available in the pro version.

Wrapping It Up

Monitoring Facebook is a brain wrecking process from the start. Just reactions and comments are not enough to give you a comprehensive insight. You need a Facebook analytics tool by your side to get a clear understanding.

As social media is making its way to the top of the marketing agendas, businesses are investing in a one-stop solution that manages every crucial platform from a single place.

So if you are seeking a multidisciplinary analytics tool for all your social media accounts, SocialPilot is for you. It is an all-rounder social media management tool that works with several social media apps for analytics, reporting, scheduling, content visualization, editing, and whatnot. Start your 14-day free trial to explore more.

Frequently Asked Questions

What can Facebook analytics tell you?

Facebook Analytics gives you a peek of your engagement and growth rate of your Facebook page. You can even find out which post performed well and what led your leads to your website.

How do I use Facebook Analytics to grow my business?

You can use Facebook analytics to generate better leads and to improve your overall visibility. Facebook analytics will help you determine if your current strategy is working or needs to be tweaked. If yes, then take the help of Facebook analyzers to find out what needs to be done next.

What is the best Facebook analytics tool?

The best Facebook analytics tools you should have a look at are:

  1. SocialPilot
  2. AgoraPulse
  3. Iconosquare
  4. Quintly
  5. Grytics
  6. Rival IQ
  7. Social Status
  8. Brand24
  9. Vaizle
  10. Keyhole
  11. Mention
  12. Sotrender

What is Facebook’s analytics tool called?

Facebook Insights is an in-built analytics tool Facebook offers to help you analyze thoroughly how your Facebook page is running.

What are the best Facebook reporting tools for a small business?

The best Facebook reporting tools for a small business are:

  1. SocialPilot
  2. AgoraPulse
  3. Social Bakers

Can I download Facebook Reports to be sent to my clients?

Using a Facebook analytics and reporting tool like SocialPilot, you can download insightful PDF reports with graphs that you can send to your clients. You can also white-label your Facebook reports and send them via email from the SocialPilot dashboard for custom dates.

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