12 Best Facebook Analytics Tools to Use in 2024 [Paid & Free]

Here are 12 best Facebook analytics tools to get in-depth analytics about your brand’s performance on Facebook.

Paid and Free Facebook Analytics Tools

Boasting 3.03 billion monthly active users, Facebook continues to be the largest social media marketing platform for businesses. This widespread reach with unparalleled opportunities to engage with their audience brings about tough competition.

That’s why you need to closely monitor your Facebook pages’ performance by utilizing Facebook analytics tools. This will help you optimize your Facebook marketing strategy.

These tools give insights into your potential audiences’ preferences by showcasing your most engaging posts, views, conversions, and a lot more.

And with Facebook Insight no longer in use, investing in a third-party Facebook analyzer tool becomes mandatory.

What are Facebook Analytics Tools?

Facebook analytics tools are third-party platforms that analyze and measure the performance of your Facebook pages. They provide valuable insights into follower behavior, content engagement, and page growth, helping you tailor your content accordingly.

Metrics, including overall page reach, impressions, engagement, clicks, and follower growth, are the key indicators of how the current status of your Facebook account. Further insights about follower demographics reveal what kind of audience is interacting with your content along with the time they are doing so.

The best tools also help you create and share reports, making it easier to track your progress and demonstrate the results of your efforts to your team and other stakeholders.

Using a Facebook analytics tool is crucial for developing an effective social media strategy.

That’s why we did our drill and listed the 12 best Facebook Analytics tools.

How we analyze & select these Facebook Analytics Tools:

Through rigorous research and practical assessment, we have developed this list of elite facebook analytics tools. The factors we considered for evaluation included the tool’s user interface, G2 ratings and reviews, pricing, and scalability. We also assessed the capabilities of these tools in automation, content generation, visualization, analytics, and collaboration. We have invested resources in compiling this shortlist of Facebook analytics tools to ensure that marketers are empowered with crucial knowledge to select the optimal tools and amplify their businesses.

Let’s check them all out!

$30

For 10 Social Media Profiles

SocialPilot, with its comprehensive Facebook analytics features, is the ultimate tool for effortlessly tracking the performance of your Facebook business pages.

You can easily switch between multiple Facebook accounts and check their key metrics, presented in visually appealing graphs, to determine audience growth and content performance.

Its Facebook analytics feature also enables you to schedule the automatic sharing of Facebook reports with stakeholders and teams at regular intervals to keep everyone in the loop.

The best part about using SocialPilot is its cost-effectiveness. It is one of the most budget-friendly Facebook analytics tools in the market, and agencies and small businesses love it. This is why SocialPilot is used by over 13,000 users and has been rated 4.5/5 on the software review platform G2.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Facebook Analytics and Reporting Key Features:

Take a look at SocialPilot’s advanced Facebook analytics and reporting features that make it easier to derive actionable growth insights from your Facebook performance.

Page Performance

Track overall page engagement, demographics, and follower growth

Content Performance

See the total performance breakdown of individual posts

Whitelabel Reports

Woo Clients! Integrate your branding into analytics reports

Schedule Reports

Schedule weekly and monthly automatic sharing of reports

Reports Sharing

Share performance reports with clients whenever they want

Advanced Reports

Merge analytics of all social media platforms into a single report

Other Key Features:

  • Track Multiple Accounts: Track the performance of multiple Facebook accounts from one place. Beyond that, access the analytics of all the other major platforms as well.
  • Performance Comparison: Compare performance for every Facebook metric against the previous time period to analyze the actual growth.
  • Best time to post: Understand the timings when your audience remains the most active on Facebook so that you can plan an informed publishing schedule.
  • Visual reporting: Download, share, or schedule automated sharing of your Facebook analytics in a presentation-ready report with teams, clients, and stakeholders in just one click.
  • Most ardent followers: Find out your most ardent followers who frequently like, comment, and share your posts and engage with them.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Agency+ Agency Small Team Professional
$170.00/mo
$200
Billed annually (Save 15%)
$85.00/mo
$100
Billed annually (Save 15%)
$42.50/mo
$50
Billed annually (Save 15%)
$25.50/mo
$30
Billed annually (Save 15%)
Simplify Facebook Analytics Tracking and Reporting

What Do SocialPilot Users Say?

H

Heather P.

SocialPilot is extraordinarily easy to get up and running in, and I can quickly onboard new team members to the platform just as easily. The customer service is excellent, and I can pick and choose which features are right for my clients. I love the detailed analytics that I can schedule and send to clients; makes month-end reporting a breeze.

J

Jennifer W.

I love being able to schedule multiple posts for multiple accounts and batch content. The analytics are good, too. There is an option to export reports with your company logo on them to look very professional. Another feature that I absolutely love is the hashtag counter. SocialPilot is the only program I’ve seen that includes this, and it’s a game-changer!


2. Agorapulse

$149

for 10 profiles

Agorapulse cover

Best for:

Mid-sized businesses, agencies, and some enterprise brands.

About Agorapulse

Agorapulse is a complete social media tool that comes with Facebook analytics. Its key features are social media analytics, post-scheduling, and report generation.

With its analytical capabilities, Agorapulse can help users identify content KPIs, benchmark their page, and recognize the best-performing content. The tool also segregates the posts into organic, viral, and paid reach. Beyond Facebook Insights, Agorapulse provides information which proves to be useful for businesses.

Pricing:

Agorapulse offers four paid plans with a 30-day free trial for each. The four paid plans range from $69 to $149 per month. Custom pricing is also available for enterprises.

Key Features:

  • Profile Analytics: Track real-time Facebook analytics, drawing data from Agorapulse and Google Analytics integration.
  • Business Impact: Measure leads, conversions, and sales earned from Facebook.
  • Reporting: Generate comprehensive reports for one or multiple Facebook accounts.
  • Organic and Paid Performance: Monitor key metrics on your content with organic and paid reach.
  • Mobile Application: Access Facebook analytics with Agorapulse’s mobile app.

Pros

  • Along with being a Facebook page analytics tool, Agorapulse offers content scheduling.
  • Detailed social media analytics provide insights into audience engagement, growth, and post-performance.
  • The social listening feature enables monitoring brand mentions and tracking industry trends.

Kami N.

What’s most helpful about Agorapulse is its comprehensive set of features that streamline social media management. The ability to schedule posts, engage with followers, monitor social media conversations, and generate in-depth analytics all in one platform is a major advantage. This saves marketers precious time and ensures a cohesive online presence.

Cons

  • Agorapulse’s interface can sometimes slow down unexpectedly.
  • The reports offered by this Facebook reporting tool are pretty basic and not helpful in building a strategy.
  • Agorapulse seems to be quite pricey for the features it has to offer.

Michael O.

The platform is relatively slow and often lags when replying to multiple comments in a row, forcing you to ‘confirm’ a response multiple times. The system also struggles when replying to comment threads on Facebook, replying to the initial comment rather than a specific reply.


3. Mention

$99

for 10 social profiles

Mention cover

Best for:

Marketing agencies, brands looking to increase awareness, and organizations to monitor their online reputation.

About Mention

Mention is a Facebook analytics tool that allows you to gauge your efforts on Facebook and other social media platforms. Mention’s best feature is its custom insights, which automatically monitor whatever you want with filters.

Be a customer-centric and timely response to every brand discussion across several platforms to elevate your brand identity.

Mention also has amazing competitive and sentiment analysis features that will help you win over prospective clients. Its keyword monitoring tool also includes binary alerts to keep a record of all possible keyword pairings.

Pricing:

Mention’s solo plan starts at $49, while the Pro Plus plan costs $179 monthly. You can also opt for custom pricing based on your requirements.

Key Features:

  • Reputation Monitoring: With Mention, effortlessly keep track of conversations surrounding your brand across social media platforms, enabling proactive reputation management.
  • Social Media Publishing: Easily create, schedule, and share posts across various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
  • Social Media Listening: Utilize Mention’s popular feature to consolidate all social inbox messages, comments, and DMs in one centralized location, enhancing engagement efforts.
  • Brand Awareness: With Mention, maintaining relevance and engaging with the audience in a meaningful way to boost brand awareness is simplified through the power of social listening.

Pros

  • The setup is quick and hassle-free.
  • The interface is simple and easy to navigate.
  • Important notifications are sent as emails daily.

Dave B

I publish weekly blogs and have an open republishing policy. Circulation increased to over 200,000, and it would be hard to know where “mentions” are coming from without this valuable tool.

Cons

  • It misses out on several mentions at times.
  • Displays irrelevant results at times.
  • Plans with better features are expensive.

Mark A

Mention has missed some critical mentions while my keywords were set up to capture those specific online references of our brand. If it wasn’t for one of their competitors, we would have completely missed this important mention. Note that I have the basic package, but this mention on a major news outlet should have been grabbed.


4. Brand24

$179

for 7 keywords

Brand24 cover

Best for:

Small businesses, PR agencies, digital marketers, and large enterprises.

About Brand24

Brand24 is a powerful Facebook monitoring tool to improve brand impression and monitor brand mentions across Facebook and other social platforms. The tool can analyze conversations with sentiment analysis to gauge if your brand is making a positive impact.

The tools provides influencer metrics to help users decide on the best option for collaborations. Brand24 can help keep an eye on brand awareness and customer insights giving a clear picture of how the audience perceives a brand. AI-powered insights loop users in on the important ongoing events in their social media landscapes which enables users to act swiftly.

Reports on these analytical insights can be exported to sheets or PDF formats for easy sharing across teams.

Pricing:

Brand24 pricing starts at $99 per month and goes up to $499 per month.

Key Features:

  • Mention Analysis: Detects brand mentions all over social media to pick relevant conversations to engage in.
  • Influencer Scoring: Analyze influencer activity to give relevant scores to help you decide whom to collaborate with.
  • Discussion Volume Monitoring: Real-time visualizations of brand mention volumes with contextual analysis.
  • Sentiment Analysis: Helps understand the sentiment of the audience when they mention your brand to manage your reputation online efficiently.
  • Alerts: Get email and in-app notifications of important events or mention volume changes in real-time.
  • Reports and Insights: Generate and automate reports of all the data in the form of PDF reports, .xls files, and infographics.

Pros

  • The tool is super easy to use.
  • The interface is simple with an enhanced user experience.

Roberto S.

The platform has a very good and widely renowned capability to optimize a marketing strategy-building process; it can be integrated solidly and very quickly. The program has definitely coordinated a follow-up process to market needs.

Cons

  • It is on the expensive side if you want to leverage its full potential.
  • Keyword tracking is limited.
  • No customization for reports.

Michele H.

The grouping tool is useful here. However, the setup process is a bit challenging. Data download is not that great, and another big issue is the reliability of historical data. Also, I hope that in the future, I can add sentiment analysis for more languages.


5. Iconosquare

$99

for 10 users

Iconosquare cover

Best for:

Marketing agencies and big enterprises.

About Iconosquare

Iconosquare, is a Facebook page analytics tool used t monitor the performance of Facebook profiles, along with a few other platforms. Apart from analytics, Iconosquare also enables content scheduling, social listening, and collaboration to improve your social media presence all over.

The platform also supports measuring community growth, giving insights into how content strategy is contributing to follower growth with demographical details and engagement metrics. All the data can be exported in the form of in-depth reports in various formats or be shared via email.

Iconosquare also allows you to export analytics data in various formats like PNG, PDF, SVG, CSV, XLS, and more. You can send the data automatically to your inbox too.

Pricing:

Iconosquare has two primary pricing plans, $59 and $99 per month for 5 social profiles. It also offers custom plans for big brands and enterprises.

Key Features:

  • Audience Growth Tracking: Monitors the number of followers increase or decrease on profiles over time.
  • Post Performance: Iconosquare lets you identify top-performing Instagram posts and content to refine your strategy.
  • Visual Reporting: Generates comprehensive reports with graphs to make the illustrated data more digestible.
  • Custom Analytics Dashboard: Users can select which of the metrics are to be displayed on the analytics dashboard.

Pros

  • It is quite cost-effective.
  • Iconosquare is very easy to navigate.
  • It is not difficult to learn and has clear descriptions if users need some guidance.

Lene A.

I love how it helps us provide comprehensive data for my Facebook brand and that it comes without a learning curve.

Cons

  • The server can be slow in some regions.
  • This Facebook insights tool is used for just 4 social media sites: Facebook, Instagram, Linkedin, and Twitter.

Chloe T.

Some of the categorizations of features are a little confusing, but once you’ve used it a few times, it becomes easier to understand. The names of the categories are not necessarily user-friendly, but once you get the hang of it, it’s fine.


6. Sotrender

$129

for 10 social profiles

Sotrender is, last but not the least analytics tool in our list. This tool shares an in-depth view of your posts, Stories, audience reactions, and demographics. You can track how these metrics vary between types of updates, including ones that have videos, photos, or just simple text.

By utilizing these figures, Sotrender offers suggestions on when to post and what kind of media you should use.

On top of these abilities, you can also learn about your competitors, their audience, get competitors’ Facebook page analysis, and more. Create charts to simplify this gathered information and make informed marketing decisions.

Pricing:

The plans start at $69/month for Starter and go up to $389 per month for Ultimate. Apart from this, the team also offers a custom plan tailored to your needs.

Key Features:

  • Profile Performance: Keep an eye out for your own profile’s KPIs including reach, engagement, content performance, demographics data, and customer service metrics.
  • Interactive Dashboards: Combine all social metrics into interactive dashboards to ensure continuous access to current data.
  • Competitive Sentiment Analysis: Benchmark your competitor’s analytics like engagement and audience metrics with your own profiles.
  • Influencer Analytics: Analyze influencer profile metrics to predict the success of any possible collaboration.

Pros

  • Easily track data like user activity of a certain profile.
  • Keep an eye on metrics like engagement rate, follower growth, reach, and more.
  • Check statistics from earlier periods, like from a year ago.

Natalia Z.

The most useful in Sotrender is access to many data, such as user activity on a given profile. It’s also great that the website offers to check statistics from earlier periods, e.g., a year or two back. A great tool for analyzing the data needed for scientific work.

Cons

  • An in-depth analysis of FB watch and IG Reels is missing.
  • A lot of features that were available in the basic plan are now available only for the pro plan.

Dominika K.

A lot of options that were previously available in the basic version are now available in the pro version.


7. Keyhole

$259

for 10 Social Profiles

Keyhole cover

Best for:

Marketers, agencies, and brands.

About Keyhole

Keyhole is a Facebook Analytics tool that allows marketers to track and analyze their social media profiles and their impacts. Businesses use Keyhole’s social listening, influencer monitoring, and social media analytics to assess their brand online, keep ahead of the curve, and strengthen their social media strategy.

You can also connect with influencers to boost your brand exposure. Filter influencers by the level of publicity and engagement they create. The dashboard in Keyhole makes it simple to create and share reports in real-time.

Pricing:

The pricing starts at $89 and goes up to $549 per month. You can also opt for custom pricing based on your requirements.

Key Features:

  • Hashtag Analytics: Keyhole offers in-depth insights into hashtag tracking and performance, enabling you to select the most effective hashtags for expanding your social media presence.
  • Keyword Tracking: This feature assists in discovering the most relevant keywords for a brand, helping with targeted analysis and strategic adjustments.
  • Engagement Tracking: Utilize engagement metrics to delve deeper into measuring the reach of your posts and campaigns.
  • Reporting and Analytics: Keyhole generates detailed analytics reports, furnishing actionable insights into social media performance.

Pros

  • The dashboard offers you a comprehensive overview of the whole campaign.
  • Set a wide range of KPIs and track results in real-time.
  • The design is very user-friendly and exportable.

Kyle H.

Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. As a college professor, I have found it to be a great way to introduce students to social media analytics.

Cons

  • Keyhole doesn’t show historical data, which is critical for planning strategies.
  • Trackers are limited with exhaustive plans.
  • Pricing is on the higher side.

Verified Keyhole User

I don’t like that there is only a free trial period, and then you have to pay $149/month, which I feel is expensive because there are apps out there that allow this service (not as good) but for free. I also wish there was a corresponding app that was easy to use on a mobile platform, which would be helpful as I am frequently not at my desk when needing to use their service. (I’m often hashtagging from the subway, car, and at home).


8. Quintly

$345

for 5 profiles

Best for:

Large businesses and enterprises

About Quintly

Quintly is another multitasking tool on our list that provides performance insights, competitive benchmarking for different social channels, and advanced analytics. Along with being a tool for Facebook analytics, Quintly works for numerous social media sites like Instagram, YouTube, Twitter, and LinkedIn.

This Facebook insights tool offers a customizable dashboard for users to track relevant metrics. Users can generate and export custom reports in any widely used formats choosing from over 250 metrics. You can also choose to automate recurring reports, so you don’t have to log in regularly.

Pricing:

Quintly’s plan starts at $345 per month for 5 profiles and 1 user.

Key Features:

  • Custom Facebook Analytics Dashboard: Monitor selective metrics on the dashboard by customizing it for your own business needs.
  • Audience Growth: Gain deeper insights into your audience growth along with demographic details about your followers.
  • Facebook Ad Insights: Access analytics for paid posts and campaigns on Facebook within Quintly.

Pros

  • Quintly comes with a well-designed interface for its users.
  • Social media integrations are available.
  • Custom metrics to create a social media report.
  • Efficient customer support to solve queries.

Valerie M

I like how easy it is to compare accounts, and I also like the variety of graphics available. It’s easy to learn how to use it initially.

Cons

  • The price is a little bit high for what it has to offer.
  • The trial/educational version doesn’t offer much.

Sarah C

Sometimes, the export templates of our custom dashboards get changed, which impacts our entire solution. Would really appreciate it if this is taken care of.


9. Social Status

$49

per month

Social Status cover

Best for:

Marketing agencies, social media managers, and small brands.

About Social Status

Social Status is a social media analytics tool used exclusively for in-depth insights into agency and brand social profiles. It offers a full suite of analytics and reporting, including posts, ads, competitor analysis, and influencer analysis.

This Facebook reporting tool supports Facebook pages along with profiles from multiple other social media channels with historical data access. Best of all, you can export reports into several file formats, including PowerPoint PPTX, Acrobat PDF, Google Slides, and CSV.

Pricing:

Social Status has various prices, starting from a micro plan of $9. The agency plan’s pricing is $199/month, which contains multiple features and allows up to 20 users.

Key Features:

  • Profile Analytics: Provides social media metrics for Facebook pages along with Instagram, YouTube, TikTok, X (Twitter), Snapchat, and LinkedIn profiles for cetralized monitoring.
  • Automated Reporting: Generates presentable yet comprehensive reports to be shared with team and clients in Excel, pdf, and ppt formats.
  • Competitor Analytics: Gives an in-depth analysis of the competitors and their performance on all the relevant platforms for efficient benchmarking.
  • Influencer Tracking: Tracks performance and impact of influencer collaborations and campaigns to gauge their results more accurately.
  • Campaign Analytics: Provides detailed analytics on social media campaign performances to understand if it generates reach across different platforms.

Pros

  • Social Status gives the best in-depth Facebook analysis.
  • This Facebook competitor analysis tool provides competitor benchmarking so you can compare your page and posts’ performance against any public page or profile.
  • Social Status supports Facebook Ad Accounts to report on all your paid advertising campaigns on Facebook and Instagram.

Geoff S.

Quick to set up, easy to use, and a powerful analytics tool for all our company social media accounts. We use it every week.

Cons

  • Because this Facebook target audience tool only focuses on analytics and reporting, there is no functionality for scheduling, posting, or community management.
  • No support for Snapchat or Pinterest.
  • No support for Twitter Ads and LinkedIn Ads.

Jacky C.

It is a bit expensive but worth it. If you are looking for a White-label report feature, you have to subscribe to quite an expensive plan.


10. Cyfe

$49

per month

Best for:

For medium-sized businesses and agencies

About Cyfe

Cyfe is an analytics platform that helps businesses monitor all the KPIs of their business verticals from a single dashboard. These include performance advertising, email, monitoring, sales, finance, SEO, social media, support, and web analytics accounts. This integrated visual lets users get a better idea of how their marketing strategies are working.

As a Facebook analytics tool, it offers graphical representations of reach, views, clicks, likes, and engagements for Facebook pages and a Like map. Cyfe also has a feature allowing users to embed their business dashboards anywhere using custom widgets.

Pricing:

Cyfe offers four paid pricing tiers, with the base plan starting at $19 per month. The highest-tier plan, the Premier plan, remains fixed at $89 per month.

Key Features:

  • All-In-One Dashboard: Cyfe provides a unified platform where businesses can visualize a wide array of data and KPIs, simplifying the analysis of critical business metrics.
  • Visualize KPIs: The platform is designed with a focus on KPI visualization, enabling businesses to keep track of their key metrics in a visually appealing and accessible manner.
  • Embeddable Analytics Widgets: Users can place their Cyfe widgets on different platforms, websites, or internal portals, enhancing data accessibility.

Pros

  • The customizable analytics and reporting help users to create reports with metrics as per the client’s requirements.
  • Cyfe updates sales figures to businesses in real-time across multiple channels.

Robin Y.

Cyfe is an easy to use platform, it allows us to visualize all the data of our company in a single dashboard in real time, so that a dashboard we can see all the analytics and statistics of our social networks, sales and everything related to our marketing.

Cons

  • Data obtained from the widgets often is incorrect.
  • Pre-made templates of widgets can’t be customized.

Jason J.

A lot of the Widgets they offer list different data they can grab. Majority are incorrect. Help section wont load- javascript issue. also no Customer Service- Email in and pray for answer (prayers left unanswered).


11. Rival IQ

$239

for 10 rivals

Rival IQ cover

Best for:

Social media marketing agencies, big teams, and enterprises.

About Rival IQ

Rival IQ is a tracking tool that has powerful competitive analysis features. Being a Facebook analytics app, it also helps uncover insights on social media post performance through historical data. Along with analytics, users can also conduct social media audits to validate ongoing strategies.

This Facebook analyzer can help users effectively benchmark their profiles by comparing their data with their competitors’. Rival IQ can help users get more engagement on content by figuring out what content type works best for the profile and the most effective time to post.

Pricing:

The subscription price of Rival IQ begins at $239 and goes up to $559 per month.

Key Features:

  • Competitor Analytics: Competitor tracking and analysis features help brands develop a strategy to outsmart their competitors.
  • Trend Analysis: Pinpoints recent trends relevant to your niche to leverage them for your social media engagement and presence.
  • Audience Demographics: Rival IQ provides information about the audience and their interests.
  • Reporting Dashboards: Provides a streamlined reporting process to track the performance of the campaign and content over time.
  • Social Listening: Rival IQ’s monitors mentions and messages on social platforms and separating them on the same dashboard to enhance the engagement process.

Pros

  • Rival IQ approaches social platforms via a landscape. Place your client and its competitors into a view and watch information pour in. This keeps the analysis quick and simple.

James K

I liked the usability of the software and its overall layout. It was very thoughtfully put together and optimized for ease.

Cons

  • Rival IQ is competitively priced on a tiered structure. Still, if you want to add small sets of additional data within tiers, such as new companies, the pricing is prohibitive to force you into the next tier up.
  • Compatible networks are not applied evenly.
  • It doesn’t offer a version of Discover that supports Facebook at this time.

Messie W

I wish you were able to get more granular with the data. I also found it a bit lacking in video analytics, specifically. Video is huge for any social publisher, and I would have liked more ability to see deeper video metrics.


12. Vaizle

$49

for 75 Social Profiles

Best for:

Small and medium businesses and marketing agencies

About Vaizle

Vaizle is a competitive Facebook page analytics tool for startups and enterprises who need actionable insights. Marketers can improve their social media performance by identifying gaps and opportunities.

Get the social media data interpreted into actionable tips that can be used daily to improve brands’ social media performance. With its Facebook analytics dashboard, you will be able to track your daily insights across multiple variables through graphs, charts, numbers, and daily tips.

Pricing:

Vaizle offers 4 plans starting at $14 per month(billed annually) for 15 profiles and 4 social media platforms. The Business plan is priced at $149 per month.

Key Features:

  • All-in-One Analytics Hub: Monitor real-time analytics of multiple social media and paid Google ad analytics from one dynamic dashboard.
  • Report Creation: Vaizle creates analytics reports and imports all the data into a Google sheet with a few clicks.
  • Competitive Analysis: Vaizle provides competitor analysis where users can see competitors’ performance, engagement, and content strategies, helping them optimize their own.
  • Facebook Ads Analytics: Vaizle provides detailed reports and visuals, allowing businesses to understand their paid campaign performance and identify improvement opportunities

Pros

  • Create context for your social media marketing analysis by comparing your performance with your competitors.
  • This FB metrics tool has a comprehensive Report-Builder. The user can download unlimited, fully customized, White-label reports with an option to add their own insights and comments.
  • You can see which brands use popular hashtags the most and compare it with your own hashtag strategy for better performance in the future.

David D.

I think the program is great to get the analytics you need to make correct social media marketing decisions. It connects all your social accounts and can take a look into competitors Analytics as well. Great for someone who loves numbers

Cons

  • Some repeated bugs are reported where graphs aren’t shown properly.
  • It has a learning curve.
  • It is not very user-friendly.

Verified Vaizle User

User interface and user experience can improve a lot. I think that the setup is a little technical, but the videos help.


Wrapping It Up

Monitoring Facebook is a brain-wracking process from the start. Just reactions and comments are not enough to give you a comprehensive insight. You need a Facebook analytics tool by your side to get a clear understanding.

As social media is making its way to the top of the marketing agendas, businesses are investing in a one-stop solution that manages every crucial platform from a single place.

So if you are seeking a multidisciplinary analytics tool for all your social media accounts, SocialPilot is for you. It is an all-rounder social media management tool that works with several social media apps for analytics, reporting, scheduling, content visualization, editing, and whatnot. Start your 14-day free trial to explore more.

Frequently Asked Questions

What can Facebook analytics tell you?

Facebook Analytics gives you a peek of your engagement and growth rate of your Facebook page. You can even find out which post performed well and what led your leads to your website.

How do I use Facebook Analytics to grow my business?

You can use Facebook analytics to generate better leads and to improve your overall visibility. Facebook analytics will help you determine if your current strategy is working or needs to be tweaked. If yes, then take the help of Facebook analyzers to find out what needs to be done next.

What is the best Facebook analytics tool?

The best Facebook analytics tools you should have a look at are:

  1. SocialPilot
  2. Agorapulse
  3. Mention
  4. Brand24
  5. Iconosquare
  6. Sotrender
  7. Keyhole
  8. Quintly
  9. Social Status
  10. Cyfe
  11. Rival IQ
  12. Vaizle

What is Facebook’s analytics tool called?

Facebook Insights is an in-built analytics tool Facebook offers to help you analyze thoroughly how your Facebook page is running.

What are the best Facebook reporting tools for a small business?

The best Facebook reporting tools for a small business are:

  1. SocialPilot
  2. AgoraPulse
  3. Social Bakers

Can I download Facebook Reports to be sent to my clients?

Using a Facebook analytics and reporting tool like SocialPilot, you can download insightful PDF reports with graphs that you can send to your clients. You can also white-label your Facebook reports and send them via email from the SocialPilot dashboard for custom dates.

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About the Author

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Jimit Bagadiya

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