8 Best Facebook Management Tools Every Business Needs in 2025

Are you looking for the perfect Facebook management tool to help you achieve your Facebook marketing goals and stand out?

You are not alone! With over 3 billion users daily logging into Facebook and spending an average of 30.9 minutes daily, Facebook holds enormous potential that marketers and businesses want to leverage. Whether tapping through Meta Ads or creating organic content, a lot of effort and work goes into hooking this audience. 

Here is the issue: There are several social media platforms such as Instagram, TikTok, YouTube, and more where businesses want to be present and manually managing all can be tiresome. This is where management tools come into play. These tools help you create posts, schedule, publish, and collaborate with ease.

In this guide, we’ll help you discover the 8 best management tools for Facebook that can make a world of difference in your Facebook marketing efforts. We’ll look at all these in-depth and explore their pros and cons, key features, pricing, and more.

Without any further ado, let’s get started!

Overview of the Facebook Management Tools

In this overview, we have handpicked the top 5 tools and compared them side-by-side. We have also compared their key capabilities to give you clarity on what tool brings in what USP. 

	SocialPilot	Plannable	Agorapulse	Sprout Social	Buffer
Pricing	$30/Month	$39/month	$99/month	$249/month	$36/month
Best for	Agencies & Small Businesses	Medium Business, Enterprises, Agencies	Agencies, eCommerce, and Social Media-based businesses	Medium Business, Enterprises, Agencies	Professionals and SMBs
Facebook Profiles	10	4	10	5	6
Ease of Use
Support
Content Creation
Draft Your Posts
AI Assistant
Image Editor
Hashtag Generator
Holiday Calendar
Canva Integration
Content Library
Image Tagging
Custom Reel Thumbnail
Publishing and Scheduling
Direct Facebook Publishing
Story Scheduling
Smart Queues
Repeat Posts
Calendar View
Bulk Scheduling	Up to 500 posts		Up to 200 posts
Auto Post from RSS Feeds
First Comment	Instagram, Facebook, and LinkedIn		(Unavailable in Standard plan)
Link Shorteners	Bit.ly, Sniply, Rebrandly		Built-in	Bit.ly	In-built
Analytics and Reporting
Detailed Social Media Analytics
Post Performance
Identify Top Content
Best Time to Post
Custom Report Builder
Auto-Schedule Report Sharing to Clients
Branded Downloadable Reports
Engagement
Social Inbox	Unified		Unified
Community Management
Collaboration
Content Approval Workflows	(Convenient and Quick)		(Confusing)		Basic
Comments on Post					(No tagging)
Support
Priority Customer Support
	Try for Free	Learn More	Learn More	Learn More	Learn More

Best For:

Rating:

4.5/5 (G2), and 4.4/5 (Capterra)

Apps:

Web version, Android and iOS apps, Chrome, Firefox, and Edge web extensions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Instagram Threads

About SocialPilot

SocialPilot is a robust and reliable social media management tool that simplifies and elevates the Facebook management game for all agencies, businesses, and marketers. Designed with ease of use in mind, it offers a range of advanced features that cater to the diverse needs of social media professionals and enable you to maximize engagement. 

Seamless Facebook Scheduling

Starting with the most talked about capability, i.e., Publishing and Scheduling. The intuitive dashboard of the publisher makes creating and publishing Facebook posts like a cakewalk. You can effortlessly write post captions, upload media, and post across multiple accounts. The smart scheduling feature lets you create weekly time slots for each account, saving you manual effort and time while giving you maximum engagement. 

The publishing suite of SocialPilot has more granular strengths, such as staggered posts, which share content at convenient intervals. With repeat posts, you can set the number of times you want a particular post published, which is ideal for evergreen content.

The newly updated AI Assistant, now being called AI Pilot, is a game-changer. It can generate content ideas, improve copy, and suggest audience-specific tones, helping you craft more engaging social media copies. 

Social Inbox for Centralized Communication

It offers a dedicated Social Inbox, a centralized hub that lets you manage all social interactions in one place. Whether responding to comments or replying to messages, the inbox ensures you take advantage of every opportunity to connect with your audience, boosting responsiveness and brand loyalty.

Detailed Analytics and Reports

SocialPilot provides comprehensive analytics for data-driven decision-making, delivering deep insights into audience behavior, content performance, and engagement trends. From identifying peak posting times to figuring out what resonates with your audience, the analytics empower you to fine-tune your strategy and achieve better results. 

If you want the convenience of studying and sharing these analytics, you can create a customized report covering all metrics and share it with your clients. Have regular clients? Don’t worry; schedule your reports, and your clients will receive them directly in their email inboxes.

Intuitive Content Calendar

The content calendar gives you a clear and intuitive view of the planned posts. It makes content planning, scheduling, and organization effortless, ensuring a consistent and cohesive posting strategy across all Facebook pages. This is especially beneficial for agencies managing multiple clients or businesses with extensive social presence.

Integration capabilities are another key USP of SocialPilot. It connects seamlessly with various platforms, including Google Drive, Dropbox, Canva, and URL shorteners, making managing assets and optimizing workflows easier without switching between multiple tools.

SocialPilot’s design is centered on ease of use. Whether you’re scheduling posts, analyzing performance, or collaborating with your team, the platform ensures a smooth experience, even for users new to social media management.

From its robust features like team collaboration, bulk scheduling, and post preview to its affordability and scalability, SocialPilot is the perfect tool for businesses and agencies looking to supercharge their Facebook management efforts.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Final Verdict

SocialPilot is a versatile and user-friendly management tool for Facebook that combines powerful features like the Social Inbox, AI Pilot, detailed analytics, and a seamless content calendar. Its integration capabilities, white-labeling options, and affordability make it an excellent choice for agencies, SMBs, and marketers. Whether you want to elevate collaboration, streamline workflows, or boost Facebook engagement, SocialPilot delivers a comprehensive solution tailored to your needs. It’s the perfect blend of simplicity, scalability, and performance. However, it does lack the ability to run Meta Ads.

Best for:

Rating:

4.5/5 (G2) & 4.6/5 (Capterra) 

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest

Our Experience

ContentStudio is a comprehensive social media management and content marketing platform designed to streamline and enhance your digital presence. It offers a suite of tools that simplify content discovery, planning, scheduling, and analytics across multiple social media platforms, including Facebook.

One of its standout features is the Social Media Publishing & Scheduling tool, which allows users to create, schedule, and manage posts across various accounts from a centralized hub. The intuitive Social Media Content Calendar provides a visual overview of your content strategy, ensuring a balanced and consistent posting schedule. 

ContentStudio’s AI Writer accelerates content creation by generating engaging posts, helping to overcome writer’s block and save time. The Social Inbox consolidates all your social interactions, enabling efficient management of comments, messages, and brand mentions from a single interface. 

The platform offers Social Media Analytics for data-driven decision-making, providing insights into key metrics and platform performance. Team Collaboration complements these features, facilitating seamless teamwork through task assignments and shared assets. 

Additionally, its Content Discovery tool helps you find and curate trending Facebook content, keeping your social media feeds fresh and relevant. The Approval Workflow streamlines the content review, ensuring quality and consistency before publication. 

With its user-friendly interface and robust feature set, ContentStudio is an invaluable tool for businesses and agencies aiming to optimize their social media management and content marketing efforts.

Pricing

Overall Verdict

ContentStudio offers social media management capabilities that simplify workflows for businesses and agencies. Users can effectively manage and optimize their social media strategies with Standout features like a content calendar, AI-powered content creation, a unified Social Inbox, and powerful analytics. However, its unsatisfactory content research capabilities and slow customer support become a bottleneck. The pricing is versatile and suitable for various budgets, but some features are locked behind higher-tier plans.

Best for:

Rating:

4.6/5 (G2) & 4.5/5 (Capterra)

Apps:

Web-version, Android, and iOS

Integrations:

Facebook, Instagram, X/Twitter, TikTok, LinkedIn, YouTube, Pinterest, Threads, and Google Business Profile

Our Experience

Planable is an excellent tool for managing Facebook content, especially for teams prioritizing collaboration and streamlined workflows. Its user-friendly interface makes content creation and scheduling effortless for the users. The visual content calendar offers a clear overview of all planned Facebook posts, helping you maintain a consistent posting schedule.

While using Planable, we found its team collaboration abilities quite effective for large teams. It lets team members collaborate in real-time, share feedback, and make edits directly within the platform. This minimizes back-and-forth and ensures everyone stays aligned on the content strategy.

Post-approval workflows are another advantage for users. They provide an easy way to get content reviewed and approved by clients or internal stakeholders. The ability to leave comments and track changes makes the process transparent and smooth, reducing the chances of errors or miscommunication.

Overall, Planable simplifies Facebook management for teams, making it a strong choice for businesses that value efficiency and collaboration in their social media efforts.

Pricing

Overall Verdict

Overall, Plannable is a great tool for teams who want to manage multiple Facebook profiles and seamless collaboration. Its intuitive user interface, real-time collaboration features, and robust post-approval workflows make it ideal for ensuring quality and consistency in Facebook campaigns. With the visual content calendar and seamless feedback process, Planable simplifies content management and enhances team productivity. However, it’s a solid option for those looking to elevate their Facebook management efficiently and precisely; some users reported the pricing plans are confusing and there are no free trials.

Best for:

Rating:

4.5/5 (G2) & 4.6/5 (Capterra)

Apps:

Web version, Android and iOS apps

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube and Google Business Profile, Google Analytics

Our Experience

We’ve found Agorapulse to be an invaluable tool for managing multiple Facebook accounts. Its intuitive interface simplifies scheduling and publishing, allowing users to plan content effectively. The unified inbox is particularly beneficial, consolidating all Facebook interactions—comments, messages, and reviews—into a single stream, streamlining our engagement process. 

The powerful analytics dashboard provides access to audience insights, post-performance and engagement data, allowing you to refine your strategies based on concrete data. Additionally, Agorapulse’s team collaboration features facilitate seamless coordination among team members, ensuring a cohesive approach to content management. 

Despite having some advanced features, Agorapulse also has some limitations. While the analytics are strong, there is a dire need for more detailed analytics and reporting capabilities, especially for lower subscription plans. Additionally, the mobile app lacks crucial functionalities such as editing Inbox assistant rules, setting up Ad accounts, and using advanced filters.

Overall, Agorapulse enhances the efficiency and effectiveness of managing Facebook, making it a valuable asset for the social media toolkit.

Pricing

Overall Verdict

Agorapulse is a feature-packed platform for Facebook management that offers features like a unified inbox, in-depth analytics, and seamless team collaboration. Its seamless scheduling and publishing capabilities make it a reliable choice for agencies and businesses aiming to streamline their social media efforts. However, its pricing and limitations, such as a lack of support for detailed analytics and reporting capabilities in lower-end plans, may be challenging for smaller teams or businesses on a budget. 

Best for:

Rating:

4.5/5 (G2) & 4.4/5 (Capterra)

Apps:

Web, iOS, Android versions and Chrome Extension

Integrations:

Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok and YouTube

Our Experience

Sprout Social is much more than a mere scheduling tool; it’s a full-scale marketing tool for Facebook. Marketers and businesses who want to boost their sales through social media heavily leverage its paid marketing, product promotion, and ROI tracking capabilities. The unified Social Inbox consolidates all interactions, including comments, queries, DMs, and tags, under one dashboard, enabling efficient audience monitoring and saving you time. 

While using the tool, we found its analytics and reporting capabilities quite robust. You can access detailed audience insights into demographics, engagement metrics, content performance, and meta ad performance, facilitating data-driven decision-making. The visual content calendar seamlessly allows teams to collaborate and schedule posts across different profiles.

Its task assignments, approval workflows, and role-based permissions ensure the team functions smoothly. Additionally, the tool integrates with various apps, such as CRM software and helpdesk solutions, providing a holistic approach to your social media management. Furthermore, Sprout Social offers dedicated brand reputation management capabilities that power teams to safeguard a brand’s image and foster trust, and boost visibility.

While the Sprout Social offers extensive capabilities, high pricing can be considered, especially for smaller businesses or those with limited budgets.

Pricing

Overall Verdict

Sprout Social is a robust tool for managing and optimizing social media, offering intuitive features like analytics, a Smart Inbox, and a content calendar. While its pricing may be steep for smaller businesses, its powerful capabilities and seamless collaboration make it a top choice for scaling social media strategies effectively.

Best for:

Rating:

4.5/5 (G2) & 4.5/ 5(Capterra)

Apps:

Web, iOS, Android App, Chrome Browser Extension

Integrations:

Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, Threads, TikTok, Twitter / X, YouTube

Our Experience

Buffer is a social media management platform that streamlines scheduling, publishing, and analyzing content across various social networks, including Facebook. It offers tools designed to enhance social media marketing efforts for individuals and businesses.

Using Buffer for Facebook management has significantly improved our social media workflow. The platform’s intuitive interface makes scheduling posts straightforward, allowing users to plan content weeks in advance. This scheduling capability ensures consistent posting, which is crucial for maintaining audience engagement.

Buffer’s analytics feature provides valuable insights into post-performance, including metrics like reach, engagement, and click-through rates. These insights have been instrumental in refining our content strategy and understanding what resonates with our audience.

Additionally, Buffer’s team collaboration tools have streamlined our content approval process. The ability to assign roles and permissions ensures that the team works efficiently and maintains a cohesive brand voice across all posts.

However, it’s worth noting that while Buffer excels in scheduling and analytics, its engagement features are limited compared to other platforms. For instance, managing comments and messages directly within Buffer is less robust, which may require additional tools for comprehensive community management.

In summary, Buffer is a valuable tool for Facebook management. It offers ease of use, practical scheduling, and insightful analytics. Supplementing Buffer with additional tools might benefit those seeking comprehensive engagement features.

Pricing

Overall Verdict

Buffer is a simple, user-friendly tool with decent scheduling features. It has all the basic features that individual users will find adequate to manage their Facebook accounts. However, limited users on lower-tier plans and per-account pricing can be costly for managing multiple social accounts.

You can check out Buffer alternatives to find tools that offer more scalable pricing and additional user seats without significant cost increases.

Best for:

Rating:

4.5/5 (G2) & 4.6/5 (Capterra)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, Google Business Profile, Mastodon, Bluesky

Our Experience

CoSchedule is a comprehensive marketing platform offering tools to streamline content creation, scheduling, and publication across various channels, including Facebook. While using the tool, we found CoSchedule to be an invaluable asset in managing our Facebook presence. Its intuitive Social Calendar allows teams to plan, schedule, and publish social media posts efficiently, ensuring a consistent content flow. 

The platform’s AI-powered features, such as the Social Message Optimizer, provide actionable insights to enhance Facebook posts’ effectiveness, leading to added audience engagement. CoSchedule’s integration capabilities help you streamline the workflow by connecting seamlessly with other tools we use, reducing the need to switch between platforms. Additionally, the platform’s analytics offer valuable data on post-performance, enabling us to make informed decisions and refine our Facebook strategy. 

Overall, CoSchedule can significantly enhance your Facebook management process, making it more organized, efficient and data-driven.

Pricing

Overall Verdict

CoSchedule is a versatile and efficient tool for Facebook management. It offers features such as a robust Social Calendar, AI writer, and detailed analytics. Its seamless integration with other third-party tools and user-friendly interface makes it an excellent choice for teams looking to streamline their workflows and improve content performance. However, some users have raised concerns about accounts getting disconnected and post-failure due to it without any notification alerts. 

Best For:

Rating:

4.2/5 (G2) & 4.4/5 (Capterra)

Apps:

Web-version, Android, and iOS apps

Integrations:

Facebook and Instagram

Our Experience

Meta Business Suite is a comprehensive platform developed by Meta, a.k.a Meta, to streamline the management of Facebook and Instagram business accounts. It brings the power of various tools into a cohesive interface, enabling businesses to handle their Facebook activities efficiently.

We’ve found Meta Business Suite to be an invaluable asset in managing our Facebook presence. The unified dashboard allows teams to oversee multiple pages and accounts seamlessly, reducing the need to switch between different platforms. The content scheduling feature, in particular, enables users to plan and publish posts at optimal times, ensuring consistent engagement with the audience.

The analytics dashboard provides insightful data on post-performance, audience demographics, and engagement metrics, enabling you to make informed decisions. Additionally, the unified inbox consolidates messages and comments, streamlining the communication process and cutting down response times.

Pricing:

Overall verdict:

Overall, Meta Business Suite enhances the efficiency in managing Facebook activities, offering a centralized platform that caters to social media management needs.

Why Use Management Tools for Facebook?

Finally, you have reviewed all the tools, and maybe now you’re deciding which one to use. Don’t rush! Opting for the right tool can transform how you manage your Facebook marketing strategy, but it requires careful evaluation of your business needs. Here are some of our key considerations coming directly from our social media marketing team, which you can keep in mind while making a decision:

• Define your Objectives: Start by identifying your social media goals. Are you looking to schedule posts, track analytics, manage engagement, or collaborate with a team? Choose a tool that aligns with your priorities.
• Consider Scalability: If you or your team manages multiple Facebook pages or plan to grow your social media presence, opt for a tool that can scale with your requirements. Features like multi-account management and bulk scheduling are crucial for growth.
• Evaluate Collaboration Features: For teams or agencies, collaboration tools like task assignments, approval workflows, and role-based permissions can streamline workflows and improve efficiency.
• Analyze Analytics and Reporting: A good management tool should offer in-depth analytics capabilities and insights into engagement rates, audience demographics, and post-performance. Look for tools with robust reporting capabilities to refine your strategy.

Key Factors in Choosing the Right Facebook Management Tool

Selecting a business tool requires consideration of multiple factors and should be done keeping your business goals in mind. To assist you in choosing the right tool, we have listed some key factors that you should consider while making your move.

• Features and Functionality: Cross-check whether the tool aligns with your business needs or not. Look for core features like post-scheduling, content calendar, analytics, audience engagement tools, and third-party integration. Advanced features like automated insights, AI content suggestions, or unified inboxes can add significant value.
• Integration and Ecosystem Compatibility: Choose a tool that seamlessly integrates with your existing workflows and third-party platforms, such as CRM systems, cloud storage (Google Drive, Dropbox), email marketing tools, or ad management platforms. Integration capability can help you increase efficiency by reducing manual tasks like data transfer and ensures Facebook management aligns with larger business goals.
• Ease of Use: A user-friendly interface is crucial, especially for teams with varying technical expertise. The tool should be intuitive, with straightforward navigation and clear workflows that minimize the learning curve.
• Analytics and Reporting: Comprehensive analytics are very important for tracking performance and audience engagement. Choose a software that provides actionable insights to refine your strategy, including audience demographics, optimal posting times, and campaign effectiveness.
• Scalability and Collaboration: Consider tools that support role-based access, task assignment, and approval workflows for teams or agencies. Scalability is also key if you manage multiple accounts or plan to expand your social media presence.

Choosing the right tool means balancing functionality, ease of use, and affordability to effectively enhance your Facebook management efforts.

Wrapping Up

Using management tools for Facebook is essential to streamline workflows, boost engagement, and optimize marketing strategies. From content scheduling to detailed analytics and team collaboration, these tools cater to businesses, agencies, and marketers of all sizes. Choosing the right tool depends on your goals, budget, and workflow needs.

Among them, SocialPilot stands out for its powerful features like Bulk scheduling (up to 500 posts), AI Pilot, Social Inbox, white-labeling, and much more. Its ease of use, scalability, and affordability make it a top choice for efficient and effective Facebook management.

Don’t just take our word; take a 14-day free trial and experience increased productivity and reduced workload.