Tired of the tedious, manual grind of scheduling, engaging, and reporting on Facebook? The platform is a moving target, and staying on top of it all can feel impossible without the right tools.
This blog post is your solution, offering a strategic overview of 12 of the best Facebook management tools. These tools will help you simplify your workflow, prove your ROI, and finally get back to what you do best: creating impactful social media strategies.
To make your decision easier, we’ve organized our top picks by the key functions they offer:
- All-in-One Facebook Management Suites
- Facebook Content Planning & Scheduling Specialists
- Facebook Messenger Automation & Chatbots
- Advanced Facebook Analytics & Social Listening
- Native Meta Tools
Types of Facebook Management Tools
All-in-One Facebook Management Suites
These tools provide powerful, comprehensive features for teams to handle scheduling, engagement, analytics, and collaboration across Facebook and many other social networks. To explore a variety of comprehensive tools for social media management, check out our Social Media Tools guide.
- SocialPilot: A feature-rich and affordable tool, ideal for agencies and teams that need advanced scheduling, detailed analytics, and streamlined client management.
- Sprout Social: An enterprise-level platform known for its reporting, social listening, and “Smart Inbox” for centralized engagement.
- Hootsuite: A long-standing and well-known tool, excellent for managing dozens of social platforms from a single dashboard and offering strong scheduling and analytics.
Facebook Content Planning & Scheduling Specialists
If your main priority is efficient content creation and publishing, these tools excel at planning, scheduling, and organizing posts with a simple, clean interface.
- Buffer: Highly praised for its user-friendly interface and focus on simplicity, making scheduling and analytics straightforward for small teams and creators.
- Loomly: A content calendar and workflow tool that helps teams collaborate on content, manage approval workflows, and get post ideas.
Facebook Messenger Automation & Chatbots
Using these specialized tools, you can automate customer service, lead generation, and conversation flows directly within Facebook Messenger.
- ManyChat: A powerful platform for building Facebook Messenger chatbots, featuring a drag-and-drop flow builder that focuses on marketing automation and lead generation.
- Chatfuel: Another prominent platform for creating AI-powered Facebook Messenger chatbots without coding, often used by e-commerce businesses to drive sales and support.
Advanced Facebook Analytics & Social Listening
For marketers who need deep insights, these tools specialize in monitoring brand mentions, tracking campaigns, and analyzing audience sentiment beyond your own Facebook page.
- Brandwatch: An enterprise-level customer intelligence platform with powerful social listening capabilities to monitor conversations and analyze trends across millions of online sources.
- Keyhole: A dedicated tool for real-time social media analytics, excelling at tracking campaigns via hashtags, monitoring keywords, and providing in-depth influencer analytics.
Native Meta Tools
These are the free, native platforms provided by Meta to manage your presence, advertising, and commerce on Facebook and Instagram.
- Meta Business Suite: The official hub for managing a business’s organic presence, including scheduling posts, a unified inbox, and basic analytics.
- Ads Manager: A dedicated platform for creating, managing, and tracking paid advertising campaigns across Facebook and Instagram.
- Commerce Manager: A tool used by e-commerce businesses to manage product catalogs and set up a shop on Facebook and Instagram.
How We Have Analysed & Selected These Facebook Management Tools
We meticulously analyzed and selected the leading Facebook management tools by combining extensive market research with hands-on evaluation. Each social media management platform was precisely assessed based on its comprehensive key features, including capabilities for the content creation process, social media scheduling, detailed analytics, and social listening capabilities. We also considered ease of use, integration capabilities with multiple social media platforms, and genuine user reviews from reputable sources like G2 and Capterra.
Quick Comparison of the Top Facebook Management Tools
Choosing the right platform for your social media management can be tricky, so to help you out, we’ve put together a quick look at some top options. This table highlights key features to help you find the perfect Facebook management tool to boost your social media presence and efforts.
 SocialPilot |
 Sprout Social |
 Buffer |
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| Pricing | $30/Month | $199/month | $36/month |
| Best for | Agencies & Small Businesses | Medium Business, Enterprises, Agencies | Professionals and SMBs |
| Facebook Profiles | 7 | 5 | 6 |
| Ease of Use | |||
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| Image Editor | |
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| Hashtag Generator | |
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| Holiday Calendar | |
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| Canva Integration | |
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| Content Library | |
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| Image Tagging | |
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| Custom Reel Thumbnail | |
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| Publishing and Scheduling | |||
| Direct Facebook Publishing | |
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| Story Scheduling | |
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| Smart Queues | |
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| Repeat Posts | |
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| Bulk Scheduling | Up to 500 posts |
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| Auto Post from RSS Feeds | |
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| First Comment | Instagram, Facebook, and LinkedIn |
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| Link Shorteners | Bit.ly, Sniply, Rebrandly |
Bit.ly |
In-built |
| Analytics and Reporting | |||
| Detailed Social Media Analytics | |
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| Post Performance | |
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| Identify Top Content | |
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| Best Time to Post | |
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| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| Branded Downloadable Reports | |
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| Engagement | |||
| Social Inbox | Unified |
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| Community Management | |
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| Collaboration | |||
| Content Approval Workflows | (Convenient and Quick) |
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Basic |
| Comments on Post | |
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(No tagging) |
| Support | |||
| Priority Customer Support | |
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| Try for Free | Learn More | Learn More | |
All-in-One Facebook Management Suites
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Star Rating:
4.5 (G2), 4.4 (Capterra)
Apps:
Web version, Android, iOS apps, Chrome, Firefox, and Edge web extensions
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Threads, Bluesky, YouTube, and Google Business Profile
About SocialPilot:
SocialPilot is an all-in-one social media management platform that offers a full suite of tools specifically for Facebook, designed to provide agencies and businesses with a competitive edge without a premium price tag. It helps users streamline their Facebook content strategy through efficient scheduling, in-depth analytics, a unified engagement inbox, and collaborative workflows. Its advanced features are particularly suited for managing high volumes of content across multiple Facebook assets efficiently.
Key Features:
- Comprehensive Facebook Publishing: Create and schedule posts, Reels, Stories, and carousel posts for multiple Facebook Pages and Groups, with the option to customize content for each platform.
- Advanced Bulk Scheduling: Schedule up to 500 Facebook posts at once via CSV file upload, a key feature for agencies and businesses with high content volumes.
- Unified Social Inbox: Manage all comments, messages, and mentions from multiple Facebook accounts in a single, filtered inbox to streamline customer engagement and response.
- In-depth Facebook Analytics: Track post performance, audience growth, engagement trends, and more. Reports can be fully customized, branded (white label), and automatically sent to clients.
- Efficient Team and Client Management: Assign user roles, manage workflows, and set up client approval processes, making collaboration easy for marketing teams and agencies.
- Content Library: Store and organize ideas, posts, and hashtags in a centralized library for reuse across Facebook campaigns.
- Canva Integration: Design compelling visuals for your Facebook posts directly within the SocialPilot post composer.
Strengths
- Agency-Focused Features: The platform’s capabilities are well-suited for agency workflows, offering white-label reports, client approval, and easy client management.
- Affordable Pricing: Provides advanced Facebook management features at a more affordable price point compared to premium competitors.
- Bulk Scheduling Capability: The ability to upload up to 500 posts at once is a major advantage for planning content far in advance or managing high-volume campaigns.
Dallas S.
I really like that I can schedule so many posts. The cost is also very reasonable. One of the best things are the analytics tools that helps share with my stakeholders how our social media strategy is doing.
Areas to Improve
- Interface for Complex Campaigns: While generally easy to use, some users may find the interface less intuitive than higher-end competitors. This is especially true when they are managing very complex, multi-layered campaigns.
- Periodic Account Reconnection: Some users occasionally need to reconnect their social media profiles to maintain hassle-free publishing.
- Analytics Depth: Although analytics are strong, some reviews note that the depth is less granular than dedicated analytics tools, especially on lower-tier plans.
Verified User in Marketing and Advertising
Glitches occasionally, you can’t tag individuals in Linkedin, you have to use static graphics to schedule stories, you can’t schedule posts to Facebook groups you are a member of, only ones you have created.
What’s the Standout Feature of SocialPilot:
SocialPilot’s bulk scheduling (up to 500 posts) and its white labelling make it a standout choice for agencies. This allows large teams to manage high-volume Facebook content efficiently, showcase their ROI with professional, branded reports, and streamline client collaboration within a single cost-effective platform.
Pricing:
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that meets your requirements.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Facebook Management
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Best for:
Larger businesses and agencies
Ratings:
4.5/5 (G2), 4.4/5 (Capterra)
Apps:
Web Version, iOS Mobile App, and Android Mobile App.
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Bluesky, and Threads.
About Sprout Social
Sprout Social is a premium social media management and intelligence platform that empowers businesses and agencies with sophisticated tools for Facebook publishing, engagement, analytics, and social listening. It helps large teams manage complex Facebook strategies, monitor brand reputation by tracking reviews and comments, and prove social media ROI through advanced, customizable reporting.
Key Features:
- Smart Inbox for Facebook: Consolidates all incoming messages, comments, and reviews from multiple Facebook Pages and Messenger into a single, filterable stream, ensuring no customer interaction gets missed.
- Facebook-specific publishing: Plan, create, and publish a variety of content types, including posts, Reels, and carousels, with a centralized content calendar and intuitive approval workflows.
- Advanced analytics and reporting: Go beyond basic metrics with comprehensive reporting on fan growth, post performance, audience demographics, and sentiment. Reports can be customized and delivered automatically to stakeholders.
- Social listening for Facebook: Monitor brand mentions, track keywords, and analyze sentiment across Facebook to understand your audience and identify emerging trends.
- Integrated social CRM: Access customer conversation history and contact information directly within the Smart Inbox to personalize engagement and provide high-quality customer care.
- Reviews Management: Monitor and respond to Facebook Page reviews from the same dashboard as other messages.
Strengths
- Superior engagement management: The Smart Inbox is highly praised for its efficiency in centralizing all Facebook communications, making team collaboration on customer care easier.
- Robust analytics and reporting: Offers deeper insights and more customizable, presentation-ready reports compared to many competitors, helping prove the business value of social media efforts.
- Social listening capabilities: Provides a powerful suite of tools for monitoring conversations and analyzing sentiment beyond your own pages, which is crucial for brand reputation and strategy.
Usman A.
Sprout Social is the best tool in the market to handle social media platforms. Basically, we are using this tool to manage X, Facebook, Google Play Store, Instagram, and other platforms. With this tool, we are easily managing all platforms in one place, and it’s easy to use. Also, the Sprout Social team provides the best customer support. We use this tool integrated with Salesforce. I love this tool.
Areas to Improve
- High Cost: Sprout Social is one of the most expensive tools on the market, particularly for smaller businesses or those on a tighter budget.
- Seat-Based Pricing: The pricing structure is per user, which can quickly become very expensive for larger teams.
- Steeper Learning Curve: While user-friendly, the breadth of features can lead to a steeper learning curve for new users compared to simpler tools.
Airene D.
Sprout Social is one of the pricier tools in its category, which can be tough for small businesses or solo marketers. Key features like advanced analytics and competitor reports are only available on more expensive plans. While it supports major platforms like Instagram, Facebook, Twitter (X), LinkedIn, and TikTok, it doesn’t include some smaller or newer platforms.
What’s the Standout Feature of Sprout Social
Sprout Social’s standout feature is its Smart Inbox, which centralizes and streamlines all incoming messages, comments, and reviews from multiple Facebook Pages and Messenger into a single dashboard. This unified view, along with collaboration tools, allows large teams to manage and respond to Facebook engagement efficiently.
Pricing
Sprout Social offers a 30-day free trial. The Standard plan costs $199/seat/month and is limited to 5 profiles, while higher tiers, such as Professional ($299/seat/month) and Advanced ($399/seat/month), offer more features and unlimited profiles. For a deeper breakdown of costs and inclusions, check out our detailed guide on Sprout Social pricing.
Best for:
Large teams, multi-brand companies, and enterprises
Ratings:
4.3/5 (G2), 4.4/5 (Capterra)
Apps:
Web Version, iOS Mobile App, and Android Mobile App.
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, YouTube, TikTok, and Threads.
About Hootsuite
As one of the oldest and most established social media management platforms, Hootsuite is a trusted solution for managing extensive Facebook operations. Its centralized dashboard helps brands and agencies efficiently schedule, publish, and track posts across multiple Facebook Pages and Groups while monitoring brand sentiment and competitor activity. It’s particularly useful for coordinating large-scale campaigns and managing workflows across big teams.
Key Features:
- Facebook-Specific Scheduling: Schedule and publish various content types, including posts, Reels, and Stories, for multiple Facebook Pages and Groups.
- Integrated Inbox: Consolidate all comments and private messages from multiple Facebook assets into a single stream for quick and organized responses.
- Bulk Scheduling: Upload and schedule a large volume of Facebook posts at once via CSV files, ideal for high-volume content strategies.
- Social Listening and Monitoring: Create custom streams to monitor keywords, brand mentions, and sentiment across Facebook to stay informed about industry trends and competitor activity.
- Best Time to Post Recommendations: Receive AI-powered recommendations on the optimal times to publish content on Facebook to maximize engagement.
- Collaboration Tools: Use approval workflows and assign tasks to team members to ensure all Facebook content is on-brand and published smoothly.
Strengths
- Established and reliable platform: Hootsuite is a long-standing tool known for its reliability in handling large-scale social media management.
- Comprehensive integrations: Offers an extensive directory of integrations, allowing businesses to connect other marketing, analytics, and CRM tools.
- Advanced social listening: Provides features for monitoring Facebook conversations and tracking brand sentiment.
Ivan B.
What I like is the fact that all my social accounts are in one dashboard through Hootsuite. Well, it’s the scheduling tool—totally mind-blowing because now I prepare campaigns days in advance rather than literally scrambling to post in ‘real time.’ What I really like is the unified inbox, so I don’t lose out on any comments, DMs…everything is pulled into there. It’s really handy when an event or a campaign gets even a little bit of traction.
Areas to Improve
- High Cost: Hootsuite’s pricing is often cited as a significant drawback, particularly for small businesses or individuals, as plans quickly become expensive.
- Learning Curve: The dashboard can be complex and overwhelming for new users due to the sheer number of features.
- Occasional Connectivity Issues: Some users report needing to periodically re-authenticate their accounts to maintain publishing functionality.
Zuhaib I.
The reporting is a bit limited unless you pay for the upselling which can get frustrating when all you need are some quick insights for my team. The mobile app is clunky too – I’ve had times where scheduled posts didn’t sync properly. Reconnecting accounts can sometimes be a hassle, especially Instagram and Facebook.
What’s the Standout Feature of Hootsuite
Hootsuite’s standout feature is its centralized dashboard, which combines bulk scheduling with AI-powered “Best Time to Post” recommendations. This allows users to efficiently schedule a high volume of content and ensure it is published at optimal times to maximize engagement and reach.
Pricing
Hootsuite’s paid plans, billed annually, start at $99 per month for a single user and 5 social accounts (Professional plan). The Advanced plan costs $249 per month (billed annually) for up to 3 users and 20 social accounts. The company discontinued its free plan in March 2023, though it offers a 30-day free trial. You can find a full breakdown of tiers and features in our Hootsuite pricing guide.
Facebook Content Planning & Scheduling Specialists
Best for:
Small businesses, individual creators, and marketing teams
Ratings:
4.3/5 (G2), 4.5/5 (Capterra)
Apps:
Web Version, iOS Mobile App, and Android Mobile App.
Social Media Platforms Supported:
Facebook Pages and Groups, Threads, TikTok, Instagram, LinkedIn, Pinterest, X (Twitter), YouTube, and Google Business Profile.
About Buffer
Buffer is a straightforward social media management tool that emphasizes ease of use for content planning and scheduling, especially for Facebook. It allows users to schedule posts to multiple Facebook Pages and Groups from a single dashboard. With a clean interface, mobile app, and a focus on core publishing functionality, it is a perfect solution for individuals and small teams looking to maintain a consistent Facebook presence without a steep learning curve.
Key Features:
- Intuitive Content Calendar: A visual calendar for a clear overview of your planned Facebook content, with drag-and-drop functionality.
- AI Assistant: Helps generate Facebook post copy, rewrite existing content, and refine captions and hashtags quickly.
- Engagement Dashboard: A centralized inbox for responding to comments on your Facebook and Instagram posts, available on paid plans.
- First Comment Scheduling: A feature for automatically scheduling the first comment on Facebook posts and other platforms.
- Bulk Scheduling via CSV: Upload multiple posts at once using a CSV file, with a limit of 100 posts on paid plans and 10 on the free plan.
- Canva Integration: Design visuals for your Facebook posts directly within the Buffer composer using the integrated Canva tool.
Strengths
- User-Friendly Interface: Consistently praised for its simplicity and clean design, which is ideal for beginners and those who find more complex tools overwhelming.
- Cost-Effective: Offers a free plan and affordable paid options, providing excellent value for small businesses and solo marketers.
- Multi-Platform Publishing: Easily schedule posts to multiple Facebook Pages and other networks from a single window.
Fivel S.
Buffer is a fantastic social media publishing tool which is easy to set-up. The layout is very clean and easy to navigate. Easy to schedule specific posts across multiple dates. Buffer reply feature works very well and it’s a time saver. Buffer also integrates well with other applications like Zapier.
Areas to Improve
- Limited Analytics: While Buffer provides useful analytics, they are not as in-depth or customizable as those offered by dedicated analytics tools or higher-end suites.
- Basic Collaboration Tools: On lower-tier plans, collaboration features are less advanced compared to tools built specifically for larger teams.
- Less Engagement Functionality: Unlike all-in-one suites, Buffer’s Engage dashboard is primarily for comments and basic interactions, lacking more advanced social CRM or social listening features.
Mateo G.
Sometimes Facebook disconnects, and I don’t need all 4 profiles sometimes I want to use the app for just my Twitter accounts.
What’s the Standout Feature of Buffer
Buffer’s standout feature is its streamlined, user-friendly interface, which makes content planning and scheduling for Facebook and other platforms incredibly intuitive. Its combination of a visual calendar, bulk scheduling, and a generous free plan makes it the perfect entry-level tool for small teams and creators who need consistent publishing without the complexity of enterprise-level platforms.
Pricing
Buffer offers a Free plan for basic needs, while paid plans start at $5/month per channel for the Essentials plan. For teams requiring advanced collaboration features and unlimited users, the Team plan is available at $10/month per channel. For a detailed breakdown of all tiers, refer to our Buffer pricing guide.
Best for:
Marketing teams and agencies
Ratings:
4.6/5 (G2), 4.7/5 (Capterra)
Apps:
Web Version, iOS Mobile App, and Android Mobile App.
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), Pinterest, LinkedIn, YouTube, Google Business Profile, and Threads.
About Loomly
Loomly is a content calendar and social media management platform that simplifies the entire workflow, from content creation to publishing and analysis, particularly for Facebook. It is a visual-first tool that enables marketing teams to collaboratively build and approve content using live post mockups for Facebook, ensuring brand consistency and streamlined communication before posts go live.
Key Features:
- Collaborative Approval Workflows: Create custom, multi-level approval processes to ensure Facebook content is reviewed and signed off by stakeholders before publishing.
- Post Mockups: Visualize how Facebook posts and ads will appear in the native feed before they go live, helping teams catch errors and align with brand guidelines.
- Content Library: A central hub to organize and store visual assets, content ideas, and post templates for easy reuse across Facebook campaigns.
- Facebook Ads Integration: Create, preview, and approve Facebook ad campaigns directly within Loomly, streamlining the ad creation process.
- Post Ideas: Get inspired with daily suggestions based on trending topics, events, and holidays, along with best practices to improve your Facebook content.
- Interactions Dashboard: A unified inbox for monitoring and responding to comments and mentions across your connected social media channels.
Strengths
- Visual-First Interface: The clean calendar view and post mockups offer excellent visual clarity, making them ideal for marketing teams and agencies managing multiple brands.
- Strong Collaboration Features: The custom approval workflows, commenting systems, and version tracking streamline communication between clients and team members.
- Affordability for Teams: Compared to other full-service suites, Loomly offers a strong feature set for team collaboration and content planning at a more budget-friendly price point.
Verified User in Mental Health Care
I love that I can not only post to multiple platforms at a time but can also edit each draft individually. Additionally, I appreciate having a content calendar on display as it helps me visually see what days I can schedule specific content for. It’s also easy to navigate and understand, and the recommended hashtags are helpful.
Areas to Improve
- Bulk Feature Limitations: Some users report that bulk editing and reporting capabilities are less advanced compared to other tools, making high-volume tasks more manual.
- Analytics Depth Lacking: While useful, the analytics provided are not as detailed as those from enterprise-level platforms, offering fewer insights into deep audience demographics or sentiment.
- Image Quality Degradation: Some users have noted that image quality is compressed when uploading and cropping images within Loomly, leading to a loss of resolution.
Verified User in Retail
I don’t like that when posting reels through Loomly it doesn’t create a clickable “@ mention” like when doing right in Facebook. Also, there is no way to add tagged topics like you can when doing it right in Pinterest. Not a deal breaker but would be nice if you could do these things in Loomly.
What’s the Standout Feature of Loomly
Loomly’s standout feature is its highly customizable collaborative approval workflow, combined with live post mockups. This enables marketing teams and agencies to efficiently plan, preview, and get approval for Facebook content before it goes live, ensuring brand consistency and streamlining team communication.
Pricing
Loomly offers a Free plan for basic needs, while paid plans start at $65/month for the Starter plan. For those requiring advanced features and scalability, the Beyond plan is available at $332/month. You can request a custom quote under the Enterprise plan for specific solutions. For a comprehensive breakdown of all tiers, refer to our Loomly pricing guide.
Facebook Messenger Automation & Chatbots
Best for:
E-commerce businesses, digital marketers, and agencies
Ratings:
4.5/5 (G2), 4.6/5 (Capterra)
Apps:
Web Version, iOS Mobile App, and Android Mobile App.
Social Media Platforms Supported:
Facebook Messenger, Instagram Direct Messages, WhatsApp, TikTok, SMS, and Email.
About ManyChat
ManyChat is a chat marketing platform designed to create no-code chatbots and automated flows, primarily for Facebook Messenger. It helps businesses automate conversations for lead generation, sales, and customer service using a visual flow builder.
Key Features:
- Visual Flow Builder: A drag-and-drop interface for creating automated sequences.
- Facebook Comments Automation: Automatically starts Messenger conversations with users who comment on Facebook posts.
- AI Integration: Helps improve bot responses and understand user intent.
- Audience Segmentation: Allows for targeted and personalized marketing campaigns.
- Live Chat Handoff: Enables seamless transitions from bot to human agents.
- Growth Tools: Tools to convert website visitors and commenters into Messenger contacts.
Strengths
- Ease of Use: The intuitive Flow Builder makes creating automations accessible.
- Strong Facebook Integration: Offers tools specifically for Facebook Messenger marketing.
- Lead Generation Focus: Effective tools for driving conversions from Facebook interactions.
Travis V.
How easy it was to set up a bot to learn my business and auto respond and make appointments for me.
Areas to Improve
- Cost Increases at Scale: ManyChat’s subscriber-based pricing can become expensive for businesses with large and rapidly growing contact lists, with costs potentially jumping significantly at certain thresholds.
- Customer Support Responsiveness: Some users report slow response times from customer support, making it difficult to get timely help with issues.
- Reliance on Meta’s APIs: Functionality is dependent on Facebook and Instagram’s APIs, which means that updates or outages on Meta’s end can potentially disrupt ManyChat services.
Kuwar J.
As such, I have not found any drawback of ManyChat, but I hope ManyChat developers will provide a full website widget without using interfacing platforms like Facebook Messenger.
What’s the Standout Feature of ManyChat
ManyChat’s standout feature is its Visual Flow Builder, which allows users to easily design and deploy complex, automated conversation sequences for Messenger without any coding. This makes advanced chatbot functionality accessible to marketers and business owners regardless of technical expertise.
Pricing
ManyChat offers a Free plan for up to 1,000 contacts. The Pro plan starts at $15 per month and scales with contact list size. An Elite plan with custom pricing is available.
Best for:
Small to mid-sized businesses, e-commerce stores, and startups
Ratings:
4.4/5 (G2), 4.3/5 (Capterra)
Apps:
Web Version and Google Play app; no dedicated iOS app available.
Social Media Platforms Supported:
Facebook Messenger and Instagram, with extensions for WhatsApp and website chat widgets.
About Chatfuel
Chatfuel is a no-code conversational AI platform that simplifies the creation and deployment of powerful chatbots for Facebook Messenger. It helps businesses automate customer support, drive sales, and qualify leads with an intuitive interface. As a Meta partner, it offers smooth integration and features designed to manage automated conversations on Facebook effectively.
Key Features:
- AI-Powered Fuely AI: Chatfuel’s custom AI agent, Fuely AI, can handle sales, support, lead qualification, and product recommendations in Facebook Messenger.
- Templates and Flow Builder: A user-friendly, drag-and-drop interface with pre-built templates for common chatbot use cases, like FAQs and lead generation.
- Live Chat and Shared Inbox: Allows for a smooth transition from bot-handled conversations to a human agent, with a shared inbox for monitoring and managing live chats.
- Audience Segmentation: Classify and segment users based on their behavior or interactions for highly personalized and targeted follow-up messaging campaigns.
- E-commerce Integration: Supports integrations with platforms like Shopify and Stripe to facilitate transactions directly within the chatbot.
Strengths
- User-Friendly for Beginners: The no-code visual builder makes it easy for non-technical users to get started with building Facebook chatbots quickly.
- Strong Automation for Customer Service: The platform is effective at handling automated responses for FAQs and lead qualification, reducing manual workload.
- Focus on AI: The integration of Fuely AI offers more sophisticated conversational capabilities and personalization compared to simpler rule-based bots.
Brian S.
Customer support is usually fast. They usually find an answer or report issues to Facebook.
Areas to Improve
- Pricing Transparency and Scalability: Users report frustration with the opaque pricing structure, which can increase unexpectedly as the number of “reachable” users grows, making it expensive at scale.
- Limitations with Complex Bots: Building complex, non-linear conversations can be challenging compared to other platforms, limiting functionality for more advanced use cases.
- Support Issues: Some users have reported slow or unhelpful customer support responses, particularly concerning the autoscaling pricing issues.
Verified User in Marketing and Advertising
The features of the software are very nice but it does not have SMS marketing features. By improving on features, especially SMS marketing. User interface and integration.
What’s the Standout Feature of Chatfuel
Chatfuel’s standout feature is its integrated AI agent, Fuely AI, which handles lead qualification, sales, and support directly within Messenger. Combined with an intuitive no-code builder and an official Meta partnership, it makes advanced chatbot functionality accessible for businesses of all sizes.
Pricing
Chatfuel offers a free trial and a basic free plan, but not a completely free tier. Paid plans for Facebook & Instagram Business start at $23.99/month for 1,000 conversations, while WhatsApp Business plans begin at $34.49/month for the same conversation limit. Enterprise plans, offering custom features for advanced needs, start at $300/month.
Advanced Facebook Analytics & Social Listening
Best for:
Large enterprises, global brands, and agencies
Ratings:
4.1/5 (G2), 4.2/5 (Capterra)
Apps:
Web Version and limited mobile access via dashboards.
Social Media Platforms Supported:
Facebook (Pages, Groups, Messenger data via integrations), Instagram, X (Twitter), TikTok, YouTube, LinkedIn, Reddit
About Brandwatch
Brandwatch is an enterprise-grade customer intelligence platform known for its powerful social listening capabilities and comprehensive social media analytics. It enables large organizations to monitor brand mentions, track keywords, analyze sentiment, and understand consumer conversations across a vast array of online sources. This also includes deep insights from Facebook Pages and other major social media platforms. This helps inform social media strategy, measure social media efforts, and manage online reputation effectively.
Key Features:
- Comprehensive Social Listening: Monitor brand mentions, keywords, topics, and competitors across Facebook, Instagram, and millions of other online sources.
- Audience Analysis: Segment and analyze audiences on platforms like Facebook for demographics, interests, and behaviors.
- Sentiment Analysis: Utilize AI-powered sentiment detection to understand the public’s perception of your brand, products, or campaigns on social media networks.
- Crisis Management Alerts: Set up real-time alerts for spikes in negative sentiment or specific keywords.
- Influencer Identification: Identify key influencers and advocates on Facebook and other channels who are talking about your brand or industry.
- Customizable Dashboards & Reporting: Create bespoke dashboards and reports that deliver actionable insights into social media performance.
Strengths
- Unparalleled Listening Depth: Offers the most comprehensive social listening capabilities on the market, covering a vast range of online sources beyond just social media accounts.
- Advanced AI & Analytics: Uses powerful AI for sentiment analysis, trend detection, and audience insights, providing truly detailed analytics.
- Data Visualization: Presents complex data in intuitive, customizable dashboards, making social media performance easy to interpret and share.
Verified User in Airlines/Aviation
Really easy to learn and use daily, helps the Social Media Management 360°, from scheduling to reporting. In terms of reporting, adding labels to my posts really helped analyzing our content performances and fine-tuned our strategy. A customer support chat is available 24/7 and quickly answers your questions. The Engage tool really improved the number of messages and comments the team can handle. AI is well integrated into each Brandwatch tool.
Areas to Improve
- High Cost: Brandwatch is an enterprise solution, and its pricing can be prohibitive for small businesses or those with limited budgets.
- Steeper Learning Curve: The extensive features and advanced capabilities require a significant time investment to master, potentially overwhelming new users.
- Limited Publishing Features: While strong in listening and analytics, it is not primarily a social media scheduling or direct publishing tool, requiring integration with other management tools for content creation.
Sarah O.
I don’t like that I have to schedule the posts for each platform individually. I can post to multiple channels on a platform at the same time, but for example, I cannot post to Facebook and LinkedIn at the same time. I have to copy the post and post it again.
What’s the Standout Feature of Brandwatch
Brandwatch’s standout feature is its unparalleled social listening capabilities, powered by advanced AI. This enables large brands to monitor conversations, analyze sentiment, and identify trends across vast online sources.
Pricing
Brandwatch does not publish standard pricing. It operates on a custom pricing model based on data volume, features required, and the number of users. Interested parties must contact Brandwatch directly for a quote customized to their specific social media management needs.
Best for:
Marketing teams and agencies
Ratings:
4.3/5 (G2), 5/5 (Capterra)
Apps:
Web Version, no dedicated mobile app.
Social Media Platforms Supported:
Facebook Pages, X (Twitter), Instagram, TikTok, YouTube, news sites, blogs, and forums
About Keyhole
Keyhole is a specialized social media analytics and social listening platform that changes complex data into easy-to-understand visual insights. For Facebook management, it provides deep dives into campaign performance, competitor activity, and sentiment analysis for Facebook Pages, helping marketers measure the ROI of their social media efforts. It’s particularly beneficial for monitoring brand mentions, tracking specific hashtags, and identifying key influencers within particular industries.
Key Features:
- Real-Time Hashtag & Keyword Tracking: Monitor the performance of specific hashtags, keywords, and URLs in real-time across Facebook Pages and other sources.
- Campaign Monitoring: Track the volume, reach, and engagement of your social media campaigns, and analyze which content and influencers are driving the most impact.
- Audience Insights: Understand demographics, interests, and behaviors of your Facebook audience to inform your content strategy better.
- Influencer Identification & Analysis: Identify potential influencers based on their reach, engagement rates, and audience alignment with your brand.
- Automated Reporting: Generate automated, client-ready reports in PDF or Excel format, showing social media performance and campaign ROI.
- Competitor Analysis: Monitor competitors’ activities on their Facebook Pages to benchmark your performance and stay informed about industry trends.
Strengths
- Real-Time Data Collection: Keyhole excels at providing real-time insights, allowing for quick adjustments to ongoing social media campaigns.
- User-Friendly Visualization: Presents complex data in intuitive visual formats like heat maps and word clouds, making it easy to interpret and share actionable insights.
- Strong Campaign Focus: Highly effective for measuring the ROI and overall performance of targeted social media campaigns and events.
Fabiola A.
It is really easy to use, a very complete platform that gives a really good listening insight. Also, it is really helpful when downloading the analysis and resumes.
Areas to Improve
- Limited Historical Facebook Data: Access to Facebook data is limited to the last 90 days for authenticated pages, which can be restrictive for long-term historical analysis.
- Cost for High Volume: Pricing can escalate quickly based on the volume of data tracked, potentially becoming expensive for campaigns with high social media traffic.
- Limited Publishing Functionality: Primarily focused on analytics and listening, Keyhole lacks the native social media scheduling and publishing features of all-in-one social media management software.
Enid K.
The pricing. It’s quite costly compared to similar tools I’ve used. Maybe you could take it down a notch.
What’s the Standout Feature of Keyhole
Keyhole’s standout feature for Facebook management tools is its specialized real-time hashtag and keyword tracking, combined with powerful analytics specifically for campaigns. This allows agencies and marketers to gain immediate, actionable insights into the performance of targeted social media campaigns and events on Facebook Pages and beyond.
Pricing
Keyhole offers a variety of plans, including Team and Enterprise, which are available through a custom pricing model. Interested customers should contact their sales team for a personalized quote, as the final price depends on factors such as data volume, features, and the number of users required for their specific social media management needs.
Native Meta Tools
Best for:
Small businesses, individual entrepreneurs, and marketers
Ratings:
4.3/5 (G2) (Meta Platforms, Inc.), 4.4/5 (Capterra) (Meta for Business)
Apps:
Web Version, iOS Mobile App, and Android Mobile App.
Social Media Platforms Supported:
Facebook, Instagram, WhatsApp
About Meta Business Suite
The Meta Business Suite is an all-in-one solution by Meta designed to centralize and simplify social media management for businesses operating on its platforms. By bringing together publishing, engagement, and analytics tools into a single dashboard, it eliminates the need for switching between separate apps. This streamlines the workflow for managing multiple social media accounts and efforts on Facebook Pages and Instagram, ensuring a more organized and efficient approach to your social media presence.
Key Features:
- Unified Inbox: A centralized inbox for viewing and responding to all messages and comments from Facebook Pages and Instagram.
- Content Planner and Scheduler: A visual content calendar to plan, create, and schedule posts, Reels, and Stories for both Facebook Pages and Instagram.
- Insights: Provides detailed analytics on reach, engagement, audience demographics, and trends to help refine your social media strategy.
- Post Boosting & Ads Creation: A simplified interface for promoting social media posts and creating basic ad campaigns.
- Media Library: A centralized place to store and organize images and videos for reuse.
- Task Management: Create and assign tasks to help streamline your social media workflow within your team.
Strengths
- Smooth Integration: Native integration with Meta’s platforms ensures easy functionality and access to the latest features.
- Cost-Effective: As a completely free plan, it provides excellent value for small businesses and individuals.
- Unified Engagement: The unified inbox significantly simplifies managing comments and messages from multiple platforms.
Sam
As Meta has lots of Facebook users, it is ideal for managing social media clients.
Areas to Improve
- Limited Advanced Analytics: The insights provided are less granular compared to third-party tools, lacking advanced social listening or detailed competitor analysis.
- Basic Collaboration Tools: Team collaboration features are basic, lacking the advanced approval workflows and permissions of more specialized social media management tools.
- Not a Multi-Platform Solution: Focuses solely on Meta-owned properties, requiring additional social media management software for multiple social media platforms, such as TikTok or LinkedIn.
Atalay
I experienced bugs many times, had to reset ad manager and had to reach out to Meta support many times. Also, as an agency employee, I had to face many account restrictions and had difficulty managing clients’ campaigns.
What’s the Standout Feature of Meta Business Suite
The standout feature of Meta Business Suite is its free and native unified dashboard, which centralizes scheduling, messaging, and basic analytics for Facebook Pages and Instagram. This enables small businesses to perform essential social media management tasks without needing to invest in external social media tools.
Pricing
Meta Business Suite is a free platform provided by Meta with no hidden costs.
Best for:
Businesses of all sizes, social media managers, marketers, and advertisers
Ratings:
4.3/5 (G2) (Meta Platforms, Inc.), 4.4/5 (Capterra) (Meta for Business)
Apps:
Web Version, iOS Mobile App, and Android Mobile App.
Social Media Platforms Supported:
Facebook, Instagram, Messenger, and Meta Audience Network
About Meta Ads Manager
Meta Ads Manager is Meta’s dedicated platform for creating, running, and analyzing all paid advertising campaigns across its vast network of social media platforms. It provides advertisers with granular control over targeting, budgeting, ad creatives, and performance metrics, allowing for highly optimized social media campaigns designed to meet specific marketing objectives like lead generation, sales, or brand awareness. It’s an important Facebook management tool for any business investing in paid social media efforts.
Key Features:
- Campaign Creation & Management: Create various ad types, set objectives, define target audiences, and manage multiple campaigns simultaneously.
- Advanced Targeting Options: Use demographics, interests, behaviors, custom audiences, and lookalike audiences for precise targeting on Facebook and Instagram.
- Budgeting & Bidding Tools: Control ad spend with daily/lifetime budgets and choose bidding strategies to optimize for clicks, impressions, or conversions.
- Creative Hub: Design and preview different ad formats (images, videos, carousels) and manage creative assets.
- Detailed Reporting & Analytics: Access detailed analytics on campaign performance, ad spend, ROI, and audience insights to measure the effectiveness of social media efforts.
- A/B Testing: Experiment with different ad creatives, targeting, and placements to identify the most effective strategies.
Strengths
- Unmatched Targeting Capabilities: Offers the most extensive and precise targeting options for reaching specific audiences on Facebook and Instagram.
- Comprehensive Campaign Control: Provides granular control over every aspect of ad campaigns, from budget to bidding to placement.
- Rich Analytics: Delivers detailed analytics on campaign performance, essential for optimizing social media campaigns.
Derrick
Running ads via multiple placements using one platform to control ad delivery.
Areas to Improve
- Frequent Interface Changes: Meta often updates the interface, which can be frustrating and disruptive for regular users accustomed to specific workflows.
- Dependency on Algorithm: Campaign performance is heavily reliant on Meta’s evolving algorithms, which can sometimes lead to unpredictable results.
- Data Overload: The sheer volume of available metrics can be overwhelming for beginners, making it challenging to identify actionable insights without prior experience.
Tara
How glitchy it can be when loading campaigns or trying to publish ads. Also, I’ve been working in it for 10 years so am well-versed, but for newcomers it’s definitely a good learning curve to get maximum benefit out of it (and not be taken advantage of by all their AI options that are automatically suggested).
What’s the Standout Feature of Meta Ads Manager
Meta Ads Manager’s standout feature is its advanced targeting capabilities. This allows advertisers to reach particular audiences across Facebook, Instagram, and other Meta properties, making it the most advanced platform for executing precise and high-performing social media campaigns.
Pricing
Meta Ads Manager itself is a free tool for creating and managing ad campaigns across Facebook, Instagram, Messenger, and the Audience Network. There is no subscription fee to use the platform. The cost associated with Ads Manager is your advertising spend, which you control by setting your own budget and bid strategy.
Best for:
E-commerce businesses of all sizes, from small shops to large retailers
Ratings:
3.5/5 (TrustRadius)
Apps:
Web Version, and can also be managed via the Meta Business Suite mobile apps.
Social Media Platforms Supported:
Designed explicitly for selling on Facebook (Shops) and Instagram
About Meta Commerce Manager
Meta Commerce Manager is the centralized management tool provided by Meta for all e-commerce activities on Facebook and Instagram. It allows businesses to create a product catalog, customize their online shop, manage inventory, and process orders and payouts. By providing a native shopping experience, it enables businesses to reach a massive audience and integrate sales directly into their social media strategy.
Key Features:
- Product Catalog Management: Upload and organize product listings with details, images, and pricing for display in Facebook and Instagram Shops.
- Shop Customization: Create visually appealing shops with customizable collections and carousels that align with your brand identity.
- Order and Inventory Management: Track inventory, manage orders, and facilitate shipping and tracking information from a single dashboard.
- Customer Insights: Access insights and analytics on shop performance, customer behavior, and popular products to deliver actionable insights.
- Payment Processing: Securely process payments for customers who use the native checkout feature on Facebook (currently available in the US).
- Integration with Advertising: Use product catalogs to create dynamic, personalized ad campaigns within Ads Manager to promote specific items to targeted audiences.
Strengths
- Cost-Effective: As a free plan tool, it allows businesses to create and manage a shop and catalog without additional software costs.
- Direct Social Commerce: Enables customers to discover and purchase products directly on social media platforms, reducing friction in the sales funnel.
- Audience Targeting: Uses Meta’s deep audience data to power dynamic ads and promotions that target interested shoppers.
William S.
We use it for e-commerce of our retail products. It integrates well with our platform (Big Commerce), and allows us to manage everything via our own backend systems.
Areas to Improve
- Limited Global Checkout: The native checkout feature is primarily limited to the US, requiring external website redirection for most global markets.
- Inconsistent Bug Resolution: Some users report occasional bugs with catalog syncs or financial reporting, with resolution sometimes taking extended periods.
- Dependency on Partner Platforms: For automated inventory sync and backend management, reliance on integrated e-commerce platforms like Shopify or BigCommerce is necessary.
Kyle M.
Meta Commerce Manager is well suited for posting content to semi-targeted users; posting is easy as a few clicks once content is created. Some of the tools are very easy to use. Back-end analytics are there, although it can be expensive or complicated how far your institution wants to drill down.
What’s the Standout Feature of Meta Commerce Manager
Meta Commerce Manager’s standout feature is its deep, native integration for social commerce. This enables businesses to create a complete, customizable online shop directly on Facebook and Instagram. This provides an optimized, in-platform shopping experience that uses Meta’s vast user base for increased visibility and streamlined sales.
Pricing
Meta Commerce Manager is a free tool for creating and managing an online store across Facebook and Instagram. While there are no setup fees or monthly subscription costs for using the platform, you will be charged payment processing fees on sales made through Meta’s checkout system.
How to Choose the Right Facebook Management Tools for Your Business?
Choosing the right Facebook management tool simplifies your social media efforts and helps you achieve your goals. Here are some factors to consider:
1. Your Social Media Goals
Clarify your goals, whether it’s improving engagement, scheduling posts, or gaining social media insights. This will help you select the right tool that supports your objectives, such as social media scheduling or social listening. Learn from our guide how Facebook pages can help your business grow and achieve your goals.
2. Key Features
Look for a tool that offers a visual content calendar, bulk scheduling, and detailed analytics. These features will help you manage your Facebook pages and social media accounts efficiently. To explore more tools that excel in these areas, check out our blog post on Facebook Marketing Tools.
3. Ease of Use & Integration
Choose a platform that’s easy to navigate and integrates well with other social media platforms you use. This will save time and make your social media management smoother. Check out our Social Media Management guide to understand what should be taken care of to manage your social media effectively.
4. Scalability
Ensure the tool can scale with your business, whether you’re managing multiple social media profiles or growing your team and social media presence.
5. Pricing & Value
Compare pricing plans and features. Some tools offer free plans, but more advanced features often require paid plans. Ensure you’re getting good value for your social media marketing budget.
Making the Right Choice for Your Business
In the end, choosing a Facebook management tool comes down to one simple question: What will make your life easier? These tools take the busywork out of managing your page, like scheduling posts, responding to messages, and tracking what works. This leaves you with more time for what’s most important: connecting with your audience and growing your business.
The tools are ready and waiting. The only question now is: what will you do with the extra time?
To get started, take SocialPilot’s 14-day free trial and explore how it can simplify your social media management workflow.
Frequently Asked Questions
Is Meta's own Business Suite good enough, or do I need a third-party tool?
Meta Business Suite is a free, all-in-one solution suitable for small businesses or those just starting. It covers the essentials for Facebook and Instagram. However, you should consider a third-party tool if you:
- Manage multiple social networks (Twitter, LinkedIn, etc.)
- Need more advanced analytics and reporting
- Have a larger team with complex collaboration needs
What are the key features I should look for in a Facebook management tool?
You should prioritize a tool that offers advanced scheduling and a content calendar for consistent posting. A unified inbox to manage all comments and messages in one place is also essential. Other valuable features include:
- Detailed analytics and performance reports
- Social listening to track brand mentions
- Tools for team collaboration and workflow approval
Can I manage multiple Facebook pages with these tools?
Yes. Both Meta Business Suite and most third-party platforms, such as SocialPilot, Buffer, and Sprout Social, are designed to help you manage multiple Facebook pages and other social accounts from a single, centralized dashboard. This is especially helpful for agencies or businesses with multiple brands.
What's the difference between Meta Business Suite and Ads Manager?
Meta Business Suite is your main hub for organic activity: scheduling posts, engaging with your audience, and checking basic insights. Meta Ads Manager, while accessible within the Business Suite, is the dedicated platform for creating and managing all paid advertising campaigns.
How do these tools help me save time?
By automating repetitive tasks like scheduling posts and unifying communication, these tools eliminate manual busywork. This allows you to spend more time on what matters most: creating engaging content, refining your strategy, and building relationships with your community.
Can I use these tools for more than just Facebook?
Yes. Most third-party social media management tools integrate with platforms beyond Facebook and Instagram. You can manage your presence on platforms like Twitter/X, LinkedIn, and Pinterest all from a single dashboard.
Are there free Facebook management tools available?
Yes. The primary free option is the native Meta Business Suite. Many third-party tools also offer free plans with limited features or free trials, allowing you to test their capabilities before committing to a paid subscription.
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