Overview
What Is Loomly Used For?
Loomly is a social media management platform that allows users to create a social media posting schedule and publish content across various social media platforms. The platform includes various features to help individuals and teams streamline their social media workflows.
Loomly is a decent tool that allows you to plan your content calendar, post ideas, offer post-optimization recommendations, post previews, and analytics.
It supports popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google My Business. It also offers collaboration capabilities and allows team members, clients, and stakeholders to use the platform’s approval workflows and feedback features.
Overall, Loomly aims to help businesses and individuals save time and increase the effectiveness of their social media presence.
Zoho Social is a social media management platform designed for businesses and marketing teams to manage their social media presence. The platform provides a range of features to help users create, publish, and analyze their social media content.
Some of the key features of Zoho Social include scheduling and publishing tools, team collaboration, approval workflows, and advanced analytics. It is an affordable tool that allows users to manage multiple social media accounts from one dashboard.
The platform also provides a range of analytics and reporting features, enabling users to track the performance of their social media campaigns and make data-driven decisions.
Overall, Zoho Social is a comprehensive social media management platform that can help you save time, streamline your team workflows, and increase your engagement and ROI.
Best Suitable for
Loomly
Start with $42
Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations
Zoho Social
Start with $15
Individual marketers, medium-sized businesses, marketing agencies
SocialPilot
Start with $30
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
At a Glance
After comparing the basic features of these tools, it is clear that both the tools have varying strengths and weaknesses.
If we compare them in terms of rating, both Loomly and Zoho Social enjoy the same overall star rating. Both tools are equally user-friendly. However, Zoho Social lags in offering the same level of customer support as Zoho social.
Note: Compared to Loomly or Zoho Social, SocialPilot is an equally worthy tool that users like for its user-friendliness and ease of setup.
Let’s look at the user ratings of Hootsuite vs. Sprout Social along with SocialPilot to get a clearer view of their efficiencies.
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Loomly |
Zoho Social |
SocialPilot |
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|---|---|---|---|
| Number of Reviews | 1712 | 2630 | 814 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $42/Month | $15/Month | $30/Month |
| Number of Social Accounts | 10 | 10 | 10 |
| Number of Team Members | 2 | 1 | 1 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Best For | Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations | Individual marketers, medium-sized businesses, marketing agencies | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
Let us quickly compare the two to determine which tool is superior, Loomly or Zoho Social.
Starting with pricing, both the tools have competitive pricing plans. Loomly’s premium plan costs $359 per month, while Zoho Social’s Agency plan costs $320 for the same duration.
When it comes to features, Zoho Social and Loomly offer a comprehensive set of features for social media management. However, only Zoho Social supports multiple languages, including English, German, French, Italian, Portuguese, and Spanish.
Both tools offer decent customer support capabilities through email and FAQs, etc. However, Loomly doesn’t allow competitor tracking, due to which many users seek for Loomly alternatives.;
It is worth stating that SocialPilot offers all these features, including white-label capabilities, at an affordable price, making it a strong contender as a Loomly and Zoho Social alternative.
Note: Being an affordable option, SocialPilot surpasses Zoho Social or Loomly in terms of customer support. SocialPilot’s support team is highly responsive and can be reached via chat, email, or phone call. They even assist customers with inquiries on social media platforms.
To make a direct comparison, let us compare all the noteworthy features of Loomly, Zoho Social, and SocialPilot.
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Loomly |
Zoho Social |
SocialPilot |
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|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $42/Month | $15/Month | $30/Month |
| Number of Accounts | 10 | 10 | 10 |
| Number of Team Members | 2 | 1 | 1 |
| Number of Posts that Can Be Scheduled | Unlimited | 350 | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
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| Analytics |
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| Inbox |
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| Collaboration |
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| Competitor Tracking |
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| Whitelabel |
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| Localization | English | German, English, French, Italian, Portuguese, Spanish | German, English, French, Portuguese, Spanish |
| Support | Email, FAQs, Chat, Knowledge Base | Email, FAQs, Webinars, Product Guide, Forum | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- Loomly's efficient labeling system enables easy retrieval of past posts by topic, enabling quick reposting or modification for new purposes.
- The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
- Features include scheduling threads and customizing text copies for each social media platform, resulting in more effective reach engagement.
Negative
- The ‘First comments' option in Loomly is only available for Instagram and not Facebook, which can be inconvenient for users who want to add additional information to long posts without cluttering the post's main caption.
- Loomly does not offer a dedicated space to store and build random posts without specific dates for future use. This makes it difficult for users to keep track of creative ideas and may require additional tools to save and organize content.
- Loomly's analytics are limited in their insights and only provide basic information. This makes it challenging for users to evaluate the effectiveness of their social media strategies and make informed decisions.
Positive
- The feature of brand profiles inside Zoho Social enables you to easily switch between different accounts, keeping your content organized and helping you to better manage each brand's unique presence on social media.
- An advantage of using Zoho Social is the ability to monitor comments and engage with users. Using a centralized system to manage social media allows you to stay on top of conversations, respond to feedback, and build relationships with your audience.
- With its competitive pricing, Zoho Social offers an affordable social media management solution for businesses of all sizes.
Negative
- Most advanced features and services in Zoho Social are only available to users who pay for a subscription or access a paywall, limiting the functionality and value for free users.
- The lack of a preview feature in Zoho Social can be a drawback for users who value visual consistency and may want to make minor tweaks to social media posts before publishing to ensure optimal appearance and messaging.
- Zoho Social's interface requires some refinement to better direct users to the correct sections for editing certain features.
Positive
- You can upload and schedule up to 500 posts at once using SocialPilot through its handy bulk import feature. These can be link posts, text, or even image posts to any of the platforms which SocialPilot supports.
- SocialPilot allows users and clients to collaborate efficiently and save a great deal of time managing social networks.
- Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.
Negative
- Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
- Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
- SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.
Pricing
When comparing Loomly and Zoho Social, one of the most critical factors is their pricing models. It is also important to note that pricing may vary based on several factors.
Both the tools offer five paid plans. Loomly charges are a little higher than Zoho Social. For $359 per month, Loomly allows 30 team members to connect 50 social accounts and schedule unlimited posts.
On the other hand, Zoho Social’s agency plan costs $320 per month and offers 100 social account connections. However, the plan has a limit of 350 posts that can be scheduled at once, and only five users can work from the Zoho Social account.
;Interestingly, SocialPilot’s corresponding plans are more affordable than both Loomly and Zoho Social’s plans. So, let us weigh the pricing plans of Loomly vs. Zoho Social and SocialPilot to obtain a clearer perspective.
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Loomly |
Zoho Social |
SocialPilot |
|---|---|---|
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Basic
$42/per month
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Standard
$15/per month
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Essentials
$30/per month
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Standard
$80/per month
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Professional
$40/per month
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Standard
$50/per month
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Advanced
$175/per month
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Premium
$65/per month
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Premium
$100/per month
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Premium
$369/per month
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Agency
$320/per month
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Ultimate
$200/per month
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Enterprise
Custom
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Agency Plus
$460/per month
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15 Days Free Trial
No Credit Card Required
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15 Days Free Trial
Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
Loomly and Zoho Social offer advanced capabilities for post-scheduling, including platform-specific customization and advanced queueing.; However, there are some differences between the two tools that we will explore in this section.
For example, Loomly offers post previews and hashtag suggestions, while Zoho Social lacks these features. On the other hand, Loomly doesn’t offer Canva integration, a feature available on Zoho Social.
When it comes to in-app integrations, both Loomly and Zoho Social fail to offer them. However, both tools provide a URL shortener, UTM parameters, and cloud storage capabilities.
Note: If we observe closely, you will notice various features are missing from these tools. Although there are various alternatives to Zoho social, but one of its cost-effective alternatives, which offers all publishing and scheduling capabilities, is SocialPilot. Unlike Loomly or Zoho Social, SocialPilot also allows integrations with over eight platforms to make your life easier.
To provide a more transparent analysis, we thoroughly examined and listed the scheduling and publishing features of Hootsuite, Sprout Social, and SocialPilot in the table below.
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Loomly |
Zoho Social |
SocialPilot |
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| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
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| Mention of Other YouTube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Social media analytics tools play a crucial role in providing relevant data insights through their analytics and reporting capabilities. These insights, in turn, help to delineate the path for your future marketing strategies.
Zoho Social and Loomly offer data-related insights, powerful analytics and generate comprehensive PDF reports in a unified dashboard. If you want to know the shortcoming, Loomly won’t provide you with a custom report builder that Zoho Social does offer.
To provide a comparative analysis of the analytics capabilities of Loomly vs. Zoho Social, compared to SocialPilot, we have prepared a table highlighting the differences between them.;
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Loomly |
Zoho Social |
SocialPilot |
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
Inbox and listening capabilities are crucial for raising your brand voice and staying connected with your followers through multiple channels. With that, let us discuss the listening capabilities of Zoho Social and Loomly.
In this debate section, Zoho Social is a clear winner as it offers all essential inboxing and social listening capabilities.
Note: It is interesting how SocialPilot offers all essential inboxing and social listening capabilities while being much more affordable than Zoho Social.
Let us evaluate the table below to know how Zoho Social vs. Loomly compares to SocialPilot regarding inboxing and social listening capabilities.;
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Loomly |
Zoho Social |
SocialPilot |
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| Can Reply to Messages |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Learn More | Learn More | 14 Days Trial |
Effective collaboration is crucial for managing social media for businesses and marketing agencies. Both Zoho Social and Loomly are equally worthy for offering all important collaborative capabilities, and SocialPilot matches them in all aspects.
Take a look at the comparison below to go through all the collaboration capabilities offered by Zoho Social, Loomly, and SocialPilot.
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Loomly |
Zoho Social |
SocialPilot |
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Learn More | Learn More | 14 Days Trial |
