Loomly vs. Zoho Social: Which Tool Should You Choose?

Loomly vs. Zoho Social: Which Tool Should You Choose?

Overview

Loomly is a decent tool that allows you to plan your content calendar, post ideas, offer post-optimization recommendations, post previews, and analytics.

It supports popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google My Business. It also offers collaboration capabilities and allows team members, clients, and stakeholders to use the platform’s approval workflows and feedback features.

Overall, Loomly aims to help businesses and individuals save time and increase the effectiveness of their social media presence.

Some of the key features of Zoho Social include scheduling and publishing tools, team collaboration, approval workflows, and advanced analytics. It is an affordable tool that allows users to manage multiple social media accounts from one dashboard.

The platform also provides a range of analytics and reporting features, enabling users to track the performance of their social media campaigns and make data-driven decisions.

Overall, Zoho Social is a comprehensive social media management platform that can help you save time, streamline your team workflows, and increase your engagement and ROI.

Best Suitable for

Loomly

Loomly

Start with $35

Agency, Small Business

Zoho Social

Zoho Social

Start with $15

Freelancers, Startup Agencies, Growing Agencies

SocialPilot

SocialPilot

Start with $30

SMB's, Agency

At a Glance

After comparing the basic features of these tools, it is clear that Loomly and Zoho Social have varying strengths and weaknesses.

If we compare both the tools in terms of rating, both Loomly and Zoho Social enjoy the same overall star rating. Both tools are equally user-friendly. However, Zoho Social lags in offering the same level of customer support as Zoho social.

Note: Compared to Loomly or Zoho Social, SocialPilot is an equally worthy tool that users like for its user-friendliness and ease of setup.

Let’s look at the user ratings of Hootsuite vs. Sprout Social along with SocialPilot to get a clearer view of their efficiencies.

Loomly

Loomly

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Number of Reviews 1261 2392 473
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
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Quick Comparison – Loomly vs. Zoho Social

Let us quickly compare the two to determine which tool is superior between Loomly vs. Zoho Social.

Starting with pricing, Loomly and Zoho Social have competitive pricing plans. Loomly’s premium plan costs $359 per month, while Zoho Social’s Agency plan costs $320 for the same duration.

When it comes to features, Zoho Social and Loomly offer a comprehensive set of features for social media management. However, only Zoho Social supports multiple languages, including English, German, French, Italian, Portuguese, and Spanish.

Both Loomly and Zoho Social offer decent customer support capabilities through email and FAQs, etc. However, Loomly doesn’t allow competitor tracking, due to which many users seek for Loomly alternatives.;

It is worth stating that SocialPilot offers all these features, including white-label capabilities, at an affordable price, making it a strong contender as a Loomly and Zoho Social alternative.

Note: Being an affordable option, SocialPilot surpasses Zoho Social or Loomly in terms of customer support. SocialPilot’s support team is highly responsive and can be reached via chat, email, or phone call. They even assist customers with inquiries on social media platforms.

To make a direct comparison, let us compare all the noteworthy features of Loomly, Zoho Social, and SocialPilot.

Loomly

Loomly

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $35/Month $15/Month $30/Month
Number of Accounts 50 100 30
Number of Team Members 30 5 6
Number of Posts that Can Be Scheduled Unlimited 350 Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English German, English, French, Italian, Portuguese, Spanish German, English, French, Portuguese, Spanish
Support Email, FAQs, Chat, Knowledge Base Email, FAQs, Webinars, Product Guide, Forum Email, Chat, Social Media, Phone
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Reviews

Positive

  • Loomly allows for both post scheduling and monitoring engagement within a single platform, streamlining your social media management.
  • The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
  • Features include scheduling threads and customizing text copies for each social media platform, resulting in more effective reach engagement.

Negative

  • Loomly lacks a feature to toggle between grouped and ungrouped posts on the calendar, leading to inconvenience for users who have to manually ungroup posts frequently.
  • The color-coded dots on the calendar, which help distinguish between scheduled posts and drafts, are small, and the colors are similar. This can be problematic, especially for drafts that still need approval, and a more visible tagging system would be helpful.
  • Loomly does not offer a dedicated space to store and build random posts without specific dates for future use. This makes it difficult for users to keep track of creative ideas and may require additional tools to save and organize content.

Positive

  • The feature of brand profiles inside Zoho Social enables you to easily switch between different accounts, keeping your content organized and helping you to better manage each brand's unique presence on social media.
  • An advantage of using Zoho Social is the ability to monitor comments and engage with users. Using a centralized system to manage social media allows you to stay on top of conversations, respond to feedback, and build relationships with your audience.
  • Zoho Social provides robust analytics capabilities. Unlike other platforms focusing on ad management, Zoho Social delivers comprehensive data and insights on your organic social media efforts.

Negative

  • The slight delay in scheduling posts on Zoho Social can be frustrating for users who prioritize efficiency and need to publish content quickly and consistently.
  • Zoho Social's interface requires some refinement to better direct users to the correct sections for editing certain features.
  • Zoho Social's calendar view is not optimized for clarity, which could lead to difficulty in visualizing the social media schedule.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • SocialPilot's tech support is excellent. Whether the user is facing a technical issue or has a general query, the team is quick to respond and help out.
  • Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.

Negative

  • Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
  • SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.
  • One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.

Pricing – Loomly vs. Zoho Social

When comparing Loomly and Zoho Social, one of the most critical factors is their pricing models. It is also important to note that pricing may vary based on several factors.

Loomly and Zoho Social offer five paid plans. Loomly charges are a little higher than Zoho Social. For $359 per month, Loomly allows 30 team members to connect 50 social accounts and schedule unlimited posts.

On the other hand, Zoho Social’s agency plan costs $320 per month and offers 100 social account connections. However, the plan has a limit of 350 posts that can be scheduled at once, and only five users can work from the Zoho Social account.

;Interestingly, SocialPilot’s corresponding plans are more affordable than both Loomly and Zoho Social’s plans. So, let us weigh the pricing plans of Loomly vs. Zoho Social and SocialPilot to obtain a clearer perspective.

Loomly

Loomly

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Base
$35/per month
Business - Standard
$15/per month
Professional
$30/per month
Standard
$79/per month
Business - Professional
$40/per month
Small Team
$50/per month
Advanced
$172/per month
Business - Premium
$65/per month
Agency
$100/per month
Premium
$359/per month
Agency
$320/per month
Agency+
$200/per month
Enterprise
Custom
Agency plus
$460/per month
-
15 Days Free Trial
No Credit Card Required
15 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
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In-depth Scheduling and Publishing Capabilities Comparison

Loomly and Zoho Social offer advanced capabilities for post-scheduling, including platform-specific customization and advanced queueing.; However, there are some differences between the two tools that we will explore in this section.

For example, Loomly offers post previews and hashtag suggestions, while Zoho Social lacks these features. On the other hand, Loomly doesn’t offer Canva integration, a feature available on Zoho Social.

When it comes to in-app integrations, both Loomly and Zoho Social fail to offer them. However, both tools provide a URL shortener, UTM parameters, and cloud storage capabilities.

Note: If we compare Zoho Social vs. Loomly, various features are missing from these tools. Although there are various alternatives to Zoho social, but one of its cost-effective alternatives, which offers all publishing and scheduling capabilities, is SocialPilot. Unlike Loomly or Zoho Social, SocialPilot also allows integrations with over eight platforms to make your life easier.

To provide a more transparent analysis, we thoroughly examined and listed the scheduling and publishing features of Hootsuite, Sprout Social, and SocialPilot in the table below.

Loomly

Loomly

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
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In-depth Analytics Capability Comparison

Social media analytics tools play a crucial role in providing relevant data insights through their analytics and reporting capabilities. These insights, in turn, help to delineate the path for your future marketing strategies.

Zoho Social and Loomly offer data-related insights, powerful analytics and generate comprehensive PDF reports in a unified dashboard. If you want to know the shortcoming, Loomly won’t provide you with a custom report builder that Zoho Social does offer.

To provide a comparative analysis of the analytics capabilities of Loomly vs. Zoho Social, compared to SocialPilot, we have prepared a table highlighting the differences between them.;

Loomly

Loomly

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
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In-depth Inbox/Listening Capability Comparison

Inbox and listening capabilities are crucial for raising your brand voice and staying connected with your followers through multiple channels. With that, let us discuss the listening capabilities of Zoho Social vs. Loomly.

In this debate section, Zoho Social is a clear winner as it offers all essential inboxing and social listening capabilities.

Note: It is interesting how SocialPilot offers all essential inboxing and social listening capabilities while being much more affordable than Zoho Social.

Let us evaluate the table below to know how Zoho Social vs. Loomly compares to SocialPilot regarding inboxing and social listening capabilities.;

Loomly

Loomly

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
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In-depth Social Media Collaboration Capability Comparison

Effective collaboration is crucial for managing social media for businesses and marketing agencies. Both Zoho Social and Loomly are equally worthy for offering all important collaborative capabilities, and SocialPilot matches them in all aspects.

Take a look at the comparison below to go through all the collaboration capabilities offered by Zoho Social, Loomly, and SocialPilot.

Loomly

Loomly

Zoho Social

Zoho Social

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
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Frequently Asked Questions

What is the advantage of Zoho Social?

Zoho Social offers various advantages to businesses and organizations. It can help you streamline social media management activities, view social media analytics data and work collaboratively with your team.

Why do companies use Loomly?

Companies use Loomly as it allows them to distribute tasks between their team members to facilitate collaboration. It also creates ad and post mockups for all collaborating members to simplify the process and get the content approved.

Can Loomly post to Instagram?

Yes, Loomly can post to Instagram as its direct publishing feature enables you to create, approve, publish, and schedule your content for posting to Instagram.

How do I use Zoho social?

You can use Zoho social by creating your account on the platform. Once you create your account, simply connect all your social media accounts. Once you connect your accounts, create a publishing schedule and manage your content calendar from its dashboard.

What is the purpose of Loomly?

Loomly solves the purpose of automatically generating ads and content previews for all collaborators to view content before it gets published on social media.

About the Author

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Jimit Bagadiya

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