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Well, by this time and age, there is not a single business that shall deny the importance of social media and having the best social media marketing tools in their war-chest. Now that social media runs this deep in our communication channel, how can we not include it in our marketing strategies, right?
Implementing multiple social media marketing strategies on a large scale requires a lot of time, effort, and resources. This is why social media teams and agencies are opting for smarter solutions. Automating the monotonous work using the best social media marketing tools, helps you simplify, organize, and get better results.
How Can The Right Social Media Marketing Tool Help You?
- To Keep Up with Social Engagement
- To Build a Social Editorial Calendar
- To Manage Multiple Social Pages
- Simplifies The Content Curation Process
- To Streamline Team Collaboration
- To Monitor Relevant Keywords
- To Manage Customer Relationships
- To Analyze Social Performance
- To Increase Social Accountability
- Schedule Posts Ahead of Time
- To Show Reports to Stakeholders
- Monitor Keywords For Leads and Valuable Information
- Manage Social Media Marketing on the Go
- Prove ROI To Superiors
We have created a comprehensive list of the 27 Best Social Media Marketing tools.
We have a quick brief to help you evaluate and decide the best-suited ones for all your needs. These tools will empower you in every possible way. From scheduling social posts, curate content, analyze social activities, manage influencer marketing to design visual content.
Which Are The Best Social Media Marketing Tools?
Why SocialPilot?
- Advanced social media post composer
- Social media content calendar
- In-built content curation and RSS feed integration
- Facebook ads
- Social media analytics & reporting
- Hassle-free team & client collaboration
- 24x5 support
3. Tailwind
Tailwind in case your team's or agency's primary focus is visual marketing on Pinterest and Instagram, only then this tool for you. It has some unique features like finding hashtags, monitoring trends, and sharing evergreen content that can save your team a lot of time and effort.
Price - $15 for 5 Tribes
Free trial - 14 Days
Social Calendar- Yes
Whitelabel Analytics Report - No
URL Shortener - No
Social Inbox - No
RSS Feed - No
Client Management Support - No
Social Media Platforms Supported - Pinterest and Instagram.
4. Planable
Planable features are tailored for your small social media team. You can bring all your communication from email threads to this platform with its features like tagging and content feedback in real-time.
Price - $99 for 7 Users
Free trial - 14 Days
Social Calendar- Yes
Whitelabel Analytics Report - No
URL Shortener - No
Social Inbox - No
RSS Feed - No
Client Management Support - Yes
Social Media Platforms Supported - Instagram
5. Loomly
Loomly started off as a simple social media calendar that focused on content discovery, organization, and management. Now, they've added scheduling and publishing capabilities through an integration with Buffer.
Price - $73 for 6 Users
Free trial - 15 Days
Social Calendar- Yes
Whitelabel Analytics Report - No
URL Shortener - No
Social Inbox - No
RSS Feed - Yes
Client Management Support - No
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My Business and Instagram
Social Media Marketing Tools
for Content Curation
6. ShareIt
ShareIt is free content curation and discovery tool that helps you find the right content as well as share it seamlessly on your social. If you’ve hit a content block, ShareIt can help you with brainstorming ideas for your blog and social posts. It’s a fairly simple tool - just enter keywords and you get a curated list of relevant content. You can filter this list to see the most recent content.
Price - Free
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram
Bonus: ShareIt also helps you check for the content shared by your favorite influencers on their social - just enter their Twitter handle and hit search.
7. Feedly
Feedly If you read multiple publications, keep track of trending conversations on social, check on various blogs, explore new videos on YouTube to keep up with ongoing, Feedly is the app for you! Feedly Organizes all the web content to one platform. So, you and your team can organize this content and consume it in a manner that saves everyone’s time. It’s most popular features are shared feeds, third-party integrations (like Zapier), and multi-language content support.
Price - $18 for 1 User
Social Media Platforms Supported - Evernote, Slack, Trello, OneNote 365
8. Buzzsumo
Buzzsumo provides you with advanced options to filter curated lists, discover influencers, monitor social content, and analyze content trends on various social platforms. Buzzsumo also helps you discover the most popular questions posted on forums like Amazon, Reddit, Quora, etc. If you need powerful content discovery, curation, and insight features, Buzzsumo is your best bet.
Price - $179 for 10 Users
Free trial - 7 Days
Social Media Platforms Supported - Facebook, Twitter
9. Quuu
Quuu is a great option for your team if you don’t wish to spend time crafting and scheduling posts. You set Quuu to automatically share relevant content to your social accounts at specified intervals. Quuu does not have a scheduling platform of its own, hence it integrates with Buffer and HubSpot to publish content.
The tool has over 500 categories wherein you find content suggestions that are the most relevant to your niche. If you use Quuu Promote, your content will be suggested to other Quuu users following the same niche so they might share your content to their social.
Price - $19
Free trial - up to 1 social profile
Social Media Platforms Supported - Facebook, Twitter, and Instagram
10. Curata
Curata's intelligent Content Curation Software (CCS) improves your experience of curating content by constantly adapting your content preferences. It has a browser plugin that helps you curate content when you're surfing the internet, plus the capability of receiving content suggestions from your team member.
Curata doesn’t just help you find the right content but share the relevant content on social, use it in emails, and publish it on your blog/website with its various integrations. For when you need to add your perspective to the curated content, Curata enables you to make changes to the content before you share or publish it. It also provides you with SEO and image suggestions.
Price - $5 to 500 depends
Free trial - --
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram
Social Media Influencer Marketing Tools
17. Buzzsumo
Buzzsumo is popular for its content discovery, curation and analysis features, its influencer marketing capability equally useful. The tool helps you in the entire process of influencer marketing - right from discovering influencers with real social influence to reach out to them. You can review the content shared by an influencer to see if it matches your brand’s tone and message. Also, you can follow influencers directly from Buzzsumo so they get added to your Twitter lists.
You have the flexibility of exporting and sharing the influencer data with your team members. You can even maintain a list of all influencers your team needs to reach out to.
Price - $299 for 15 Users
Free trial - 7 Days
Social Media Platforms Supported - Facebook, Twitter
18. Upfluence
Upfluence is a tool that helps you at every stage of influencer marketing - looking for the right influencers, tracking your influencer campaigns, and measuring the success of your campaigns. This tool enables you to search for influencers on Instagram, Facebook, Twitter, YouTube, Pinterest, and blogs. Its smart filters help you narrow down the list as per the influencer’s location, language, metrics, and activities on social.
As for its campaign management capabilities, Upfluence helps you set your campaigns' budget, coordinate with the influencers throughout, and finally transfer the payment to them. If you run an agency that provides influencer marketing services to its clients, This tool can work wonders for you.
Price - $795 for 1 Users
Free trial - N/A
Social Media Platforms Supported - N/A
19. TapInfluence
TapInfluence's real-time dashboard helps you schedule posts, invite influencers to collaborate on assignments, and check the progress of each assignment. Its analytics gives you an edge by comparing your campaign performance with that of the industry's standards.
TapInfluence competes with Upfluence in terms of features, it has the added capabilities of an advanced search and content scheduling for your influencer campaigns. It not only helps you review the influencer’s reach and engagement rates but also gain insights about his/her audience - interests, brand affiliations, income, etc.
Price - On-demand
Free trial - N/A
Social Media Platforms Supported - N/A
20. NinjaOutreach
NinjaOutreach helps you find and reach out to influencers. This tool’s features are tailored for agencies that are looking to do influencer outreach in bulk. So, NinjaOutreach enables you to automate the entire process of creating emails and sending them to influencers. With its ready-to-use templates, you can save the time you currently spend in writing emails.
After you’ve sent all emails, you can see what worked with the open rate, click rate, and replies. This tool is perfect for teams and agencies that are looking for simple search and outreach features.
Price - $120 for 1 User
Free trial - N/A
Social Media Platforms Supported - N/A
Social Media Marketing Tools
for Designing
21. Canva
Canva is unarguably the most popular image creation and editing tool used by professionals across various industries. Its hundreds of templates for social posts, photo library, and icon library makes it easy to create compelling visuals.
While you can use Canva for free, its Pro account has advanced features for small businesses and agencies. For instance, it helps you create a brand kit so your team can maintain a consistent tone across all visuals. Also, it provides you with great animation and team collaboration features.
Price - $12.95 for 1 User
Free trial - 30 Days
Social Media Platforms Supported - Facebook, Twitter, Youtube, and Instagram
22. Lumen5
Lumen5 help you create short video format in minutes. Import your content and Lumen5 will convert it into a text video. You can customize font style and color as per your brand tone. Lumen5 also has a large library of images, GIFs, music, and short videos that you can just drag and drop to use for your video.
While this tool has a free plan, it has certain limitations when it comes to the quality of the video and number of videos (5 videos in free plan).
Price - $199
Free trial - 30 Days
Social Media Platforms Supported - Youtube
23. Fotor
Fotor is a great free online photo editor and design maker. It enables social marketers and businesses to create beautiful, specially designed ads, social media posts, and more for their targeted audience. You can edit photos, make a photo collage, and create designs.
It provides a wide range of photo effects and filters as well as design templates for social media including Twitter cover, Facebook cover, and YouTube Channel art.
Price - $8.9
Free trial - N/A
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram
24. Animoto
Animoto works quite like Lumen5. It has a storyboard feature that enables you to drag and drop photos and videos directly. It also has a library of Getty images and videos. While Animoto has great templates for various themes, its customization features (style, speed, layout, text, etc.) are a little limiting.
Price - $94 for 3 User
Free trial - 14 Days
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Youtube, and Instagram
25. Snappa
Snappa is a graphic design tool that helps you create and refine your images with a feature-rich photo editor. Its asset library gives you access to more than 1,00,000 photos and graphics. Want more? It enables you to import your brand’s fonts and organize all your designs into various folders.
This tool works great for teams as it helps you share all designs, assets, and folders with your team members.
Price - $30 for 5 Users
Free trial - limited for 1 user
Social Media Platforms Supported - Facebook, Twitter, Youtube, and Instagram
26. Visme
Visme is an all-in-one content creation with the mission to empower anyone to create beautiful designs no matter their design skill. Visme gives users the power to create visually appealing presentations, infographics, reports, social media graphics and so much more.
With a design interface that adjusts to the specific type of content you’re creating, free stock photos and vector icons, easy-to-use data visualization tools, pre-made templates and a drag-and-drop editor, you’ll be able to create beautiful designs in little to no time.
All templates and design elements are fully customizable, from color schemes to fonts to background images and more.
Check out the online design platform that will help solve all of your graphic design needs, and be sure to share your creations online with the hashtag #myvisme.
Price - $12 for 1 Users
Free trial - limited for 1 user
Social Media Platforms Supported - Facebook, Twitter, Youtube, LinkedIn and Instagram
27. Placeit
Placeit is a powerful online design tool that allows you to create branding images in just minutes. You can access new templates daily and mockups made by professionals that you can be customized with just a few clicks. Placeit is perfect for small business entrepreneurs, where you can find everything to brand your Facebook page from scratch from a logo, banner templates, video intros to slideshow presentations and so much more.
Placeit’s platform is easy to use, so don’t worry about the learning curve, just select your template, customize colors and fonts, add your text or image, and that’s it!
You can use Placeit for free with their selected free templates or sign up with a monthly subscription. The subscription includes unlimited downloads on mockups, designs, video templates, and logos, plus you can cancel anytime.
Price - $14.95 per month
Free trial - Try it for free
Social Media Platforms Supported - Facebook, Instagram, Youtube, Twitch, Twitter, and Pinterest
Frequently Asked Questions
Conclusion
Teams and agencies across the world realize the importance of having a robust social media marketing tech stack. Your decision about the right tools to use should depend on three factors: scalability, user-friendliness, and value for money. These factors ensure that you choose tools that grow with your team, increase efficiency, and save you time.
Social Media Marketing Tools
for Scheduling
1. SocialPilot
SocialPilot allows you to effortlessly automate your social media posts on various platforms, all in one place. SocialPilot assists you to create, plan, schedule, and publish your posts using advanced features, saving you time, marketing budget and resource efficiently.
Price - $50 for 5 Users
Free trial - 14 Days
Social Calendar- Yes
Whitelabel Analytics Report - Yes
URL Shortener - Yes
Social Inbox - Yes
RSS Feed - Yes
Client Management Support - Yes
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, tumbler, and Instagram (Direct Publishing).
2. Buffer
Buffer is a social media scheduling platform that helps you manage major social accounts. While it has a good user-interface is appreciated by its community of happy customers, teams like yours may find it to be expensive in the long run. To enjoy all Buffer features such as Buffer Reply and Buffer Analyze you will need a separate subscription.
Price - $99 for 6 Users
Free trial - 7 or 14 Days
Social Calendar- Yes
Whitelabel Analytics Report - No
URL Shortener - Yes
Social Inbox - Yes
RSS Feed - No
Client Management Support - No
Social Media Platforms Supported - Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
SocialPilot competes Buffer as a super-cost effective alternative. To compare deeply you can check this table here.