Social media is now every marketer’s dwelling place. Because honestly, these platforms have brought leads right to our fingertips.
But social media marketing is an intricate process in itself. Brands need to plan their every move with utmost care. And implementing these multiple social media marketing strategies on a large scale calls for time, effort, and resources in abundance.
That’s why social media teams and agencies are opting for smarter solutions and automating the monotonous work by using the best social media marketing tools.
How can the right Social Media Marketing Tool help you?
Here’s how social media marketing tools simplify your everyday social activities and deliver phenomenal result:
- To keep up with social engagement
- To build a social editorial calendar
- To manage multiple social pages
- Simplifies the content curation process
- To streamline team collaboration
- To monitor relevant keywords
- To manage customer relationships
- To analyze social performance
- To increase social accountability
- Schedule posts in advance
- To show reports to stakeholders
- Monitor keywords for leads and valuable information
- Manage social media marketing on the go
- Prove ROI to superiors
Impressive, isn’t it? If you haven’t been using any tools yet, here’s a comprehensive list of 27 best social media marketing tools to help you decide the ones catering to your needs. We have segregated them under specific marketing activities for easy reference, so you know what to use when.
Which are the best Social Media Marketing Tools?
3. Tailwind
If your team’s or agency’s primary focus is visual marketing on Pinterest and Instagram, then Tailwind is undeniably the best choice for you. It has some unique features like finding hashtags, monitoring trends, and sharing evergreen content that can save your team a lot of time and effort. You can even connect with multiple community members and boost your reach.
Price: $39.99 for 2 users
Free Trial: 14 Days
Social Calendar: Yes
White Label Analytics Report: No
URL Shortener: No
Social Inbox: No
RSS Feed: No
Client Management Support: No
Social Media Platforms Supported: Pinterest and Instagram
4. Planable
Planable features are tailored for small social media teams. You can bring all your communication from email threads to this platform by leveraging features like tagging and content feedback in real-time. It also offers localized workspaces with amazing team collaboration services.
Price: $99 for 7 users
Free Trial: 14 days
Social Calendar: Yes
White Label Analytics Report: No
URL Shortener: No
Social Inbox: No
RSS Feed: No
Client Management Support: Yes
Social Media Platforms Supported: Facebook, Instagram, Twitter, Youtube, Google My Business, and LinkedIn
5. Loomly
Loomly started as a simple social media calendar that focused on content discovery, organization, and management. Now, they’ve added scheduling and publishing capabilities through an integration with Buffer. It also gives you post ideas for upcoming holidays, the latest trends, and best practices.
Price: $73 for 6 users
Free Trial: 15 days
Social Calendar: Yes
White Label Analytics Report: No
URL Shortener: No
Social Inbox: No
RSS Feed: Yes
Client Management Support: No
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Pinterest, Google My Business, Youtube, and Instagram
Social Media Marketing Tools
for Content Curation
6. ShareIt
ShareIt is a free content curation and discovery tool that helps you find the right content and share it seamlessly on your social. If you’ve hit a content block, ShareIt can help you brainstorm ideas for your blog and social posts. It’s an easy tool to use – just enter keywords and get a curated list of relevant content. You can filter this list to see the most recent content.
Price: Free
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, Tumblr, and Instagram
Bonus: ShareIt also helps you check for the content shared by your favorite influencers on their social. Just enter their Twitter handle and hit search to find these content pieces.
7. Feedly
If you read multiple publications, keep track of trending conversations on social media, check on various blogs, and explore new videos on YouTube to keep up with the ongoing industry talk, Feedly is the app for you! Feedly organizes all your favorite web content to one platform, so you and your team save time. Its most popular features are shared feeds, third-party integrations (like Zapier), and multi-language content support.
Price: $12 for 1 user
Free Trial: 30 days
Platforms Supported: Evernote, Slack, Trello, OneNote 365
8. Buzzsumo
Buzzsumo provides you with advanced options to filter curated lists, discover influencers, monitor social content, and analyze content trends on various social platforms. Buzzsumo also helps you discover the most popular questions posted on forums like Amazon, Reddit, Quora, etc. If you need powerful content discovery, curation, and insight features, Buzzsumo is your best bet.
Price: $179 for 10 users
Free Trial: 30 days
Social Media Platforms Supported: Facebook and Twitter
9. Quuu
Quuu is a great option for your team if you don’t wish to spend time crafting and scheduling posts. You set Quuu to automatically share relevant content to your social accounts at specified intervals. Quuu does not have a scheduling platform of its own, so it integrates with Buffer and HubSpot to publish content.
The tool has over 500 categories wherein you find content suggestions that are the most relevant to your niche. If you use Quuu Promote, your content will be suggested to other Quuu users following the same niche so they might share your content to their social network.
Price: $19
Free Trial: Up to 1 social profile
Social Media Platforms Supported: Facebook, Twitter, and Instagram
10. Curata
Curata’s intelligent Content Curation Software (CCS) improves your experience of curating content by constantly adapting to your content preferences. It has a browser plugin that helps you curate content when you’re surfing on the Internet. It also lets you receive content suggestions from your team members.
Curata helps you find the right content and shares the relevant content on social media, uses it in emails, and publishes it on your blog/website with its various integrations. Curata enables you to make changes to the content before you share or publish it. It also provides you with SEO and image suggestions.
Price: $499
Free Trial: N/A
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Pinterest, and Instagram
Social Media Marketing Tools
for Analytics
11. SocialPilot
SocialPilot’s social media analytics helps you view analytics for your Facebook, Twitter, LinkedIn, Instagram, and Pinterest accounts. Its in-depth and comprehensive analytics reports give you an overview of all essential metrics such as engagement, top fans, best times to post, popular hashtags, and more.
To create a consistent brand experience, SocialPilot enables you to add your organization’s name and logo to the reports. You can either export the PDF and excel reports or mail them to your team and clients from the tool itself.
Price: $50 for 3 users
Free Trial: 14 days
Social Calendar: Yes
URL Shortener: Yes
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Pinterest, Google My Business, VK, Tumblr, and Instagram
12. Keyhole
Keyhole mainly focuses on hashtag tracking, keyword tracking, and listening for your connected social media profiles. Its dashboard displays real-time analytics and also helps you download reports in PDF format. An added advantage of this tool is that you can discover the most relevant influencers in your niche by filtering the list with keywords, hashtags, and geographical location.
Price: $199 for 3 users
Free Trial: 30 days
Social Calendar: Yes
URL Shortener: No
Social Media Platforms Supported: Facebook, TikTok, Instagram, Twitter, LinkedIn, and YouTube
13. Audiense
Audiense is an advanced analytics tool with unique features like audience personality insights and audience segmentation. Their intelligent audience segmentation capability considers important aspects like users in your target audience having low engagement. It refines your audience segments and helps you target them better. Its personality insights capability enables you to take a closer look at your audience’s behavior and mindset.
Audiense has another product called Audiense Connect. This product helps you with all crucial Twitter analytics such as insights, competitive analysis, Twitter followers management, chatbots, and more.
Price: $1499
Free Trial: N/A
Social Calendar: No
URL Shortener: No
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Pinterest, and Instagram
14. Brandwatch
Brandwatch is an advanced analytics tool that helps you better understand your customers and audience’s minds with AI-powered insights, social listening, sentiment analysis, and reporting capabilities. This tool is apt for you if you are an agency dealing with big brands and handling all their marketing processes.
Brandwatch also helps you find micro-influencers in your niche, create visual data reports, and find relevant data with many filters. Brandwatch’s target audience comprises agencies and enterprises. Hence, for small to medium brands, its pricing may seem steep.
Price: $1000
Free Trial: 14 days
Social Calendar: Yes
URL Shortener: No
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Youtube, and Instagram
15. Mention
Mention works as a community management tool for you by monitoring keywords, analyzing competitor’s strategies, and finding relevant influencers. One of the most popular features of Mention is its ‘alerts’ system. When you set to track a keyword, you get notified about its mentions in real-time.
You can get summaries of your analytics delivered to your inbox every day. You have instant access to all your brand mentions on the web, along with the ability to filter analytics to focus on specific metrics.
Price: $99
Free Trial: 14 days
Social Calendar: Yes
URL Shortener: No
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Youtube, and Instagram
16. Rebrandly
Rebrandly is a custom URL shortener that lets you shorten, brand and track every link you create and share with its detailed analytics feature. Its more advanced features include link retargeting that enables you to track anyone who clicks on your links. It gives you the power to personalize your audience’s journey based on their surfing behavior.
Price: $69
Free Trial: Available
Social Calendar: Yes
URL Shortener: Yes
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Youtube, and Instagram
Social Media Influencer Marketing Tools
17. Buzzsumo
Buzzsumo is popular for its content discovery, curation, and analysis features, but its influencer marketing capability is equally useful. The tool helps you in the entire process of influencer marketing – right from discovering influencers with real social influence to reaching out to them. You can review the content shared by an influencer to see if it matches your brand’s tone and message. Also, you can follow influencers directly from Buzzsumo, so they get added to your Twitter lists.
You have the flexibility of exporting and sharing the influencer data with your team members. You can even maintain a list of all influencers your team needs to reach out to.
Price: $299 for 15 Users
Free Trial: 30 days
Social Media Platforms Supported: Facebook, Twitter, YouTube, and Instagram
18. Upfluence
Upfluence is a tool that helps you at every stage of influencer marketing. You can look for the right influencers, track influencer campaigns, and measure their success rate. This tool enables you to search for influencers on Instagram, Facebook, Twitter, YouTube, Pinterest, and blogs. Its smart filters help you narrow down the list as per the influencer’s location, language, metrics, and activities on social media.
As for its campaign management capabilities, Upfluence helps you set your campaigns’ budget, coordinate with the influencers throughout, and finally transfer the payment to them. If you run an agency that provides influencer marketing services to its clients, this tool can work wonders for you.
Price: $795 for 1 user
Free Trial: N/A
Social Media Platforms Supported: Instagram, Facebook, Twitter, YouTube, and Pinterest
19. TapInfluence
TapInfluence‘s real-time dashboard helps you schedule posts, invite influencers to collaborate on assignments, and check their progress. Its analytics gives you an edge by comparing your campaign performance with that of the industry’s standards.
TapInfluence competes with Upfluence in terms of features. It has added capabilities of advanced search and content scheduling for influencer campaigns. It helps you review the influencer’s reach and engagement rates, gain insights about their audience, interests, brand affiliations, income, etc.
Price: On-demand
Free Trial: N/A
Social Media Platforms Supported: N/A
20. NinjaOutreach
NinjaOutreach helps you find and reach out to influencers. This tool’s features are tailored for agencies that are looking for influencer outreach in bulk. So, NinjaOutreach enables you to automate the entire process of creating emails and sending them to influencers. With its ready-to-use templates, you can save the time you currently spend on writing emails.
After sending all emails, you can see what worked with the open rate, click rate, and replies. This tool is perfect for teams and agencies that are looking for simple search and outreach features.
Price: $299
Free Trial: N/A
Social Media Platforms Supported: Instagram, TikTok, Twitter, and YouTube
Social Media Marketing Tools
for Designing
21. Canva
Canva is unarguably the most popular image creation and editing tool used by professionals across various industries. Its hundreds of templates for social posts and photo and icon libraries make it easy to create compelling visuals.
While you can use Canva for free, its Pro account has advanced features for small businesses and agencies. For instance, it helps you create a brand kit so your team can maintain a consistent tone across all visuals. Also, it provides you with great animation and team collaboration features.
Price: $12.95 for 1 user
Free Trial: 30 Days
Social Media Platforms Supported: Facebook, Twitter, Youtube, LinkedIn, and Instagram
22. Lumen5
Lumen5 helps you create a short video format in minutes. Import your content, and Lumen5 will convert it into a text video. You can customize font style and color as per your brand tone. Lumen5 also has an extensive library of images, GIFs, music, and short videos that you can just drag and drop to add to your video. While this tool has a free plan, it has certain limitations regarding the quality of the video, while the number of videos is restricted to 5.
Price: $199
Free Trial: 30 days
Social Media Platforms Supported: Youtube
23. Fotor
Fotor is a great free online photo editor and design maker. It enables social marketers and businesses to create beautiful, specially designed ads, social media posts, and more for their targeted audience. You can edit photos, make a photo collage, and create designs. It provides a wide range of photo effects and filters with design templates for social media, including Twitter cover, Facebook cover, and YouTube Channel art.
Price: $8.99
Free Trial: 7 days
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Youtube, and Instagram
24. Animoto
Animoto works quite like Lumen5. It has a storyboard feature that enables you to drag and drop photos and videos directly. It also has a library of Getty images and videos. While Animoto has great templates for various themes, its customization features like style, speed, layout, text, etc., are limited.
Price: $39 for 3 users
Free Trial: 14 days
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Youtube, and Instagram
25. Snappa
Snappa is a graphic design tool that helps you create and refine your images with a feature-rich photo editor. Its asset library gives you access to more than 1,00,000 photos and graphics. It enables you to import your brand’s fonts and organize all your designs into various folders. This tool works great for teams as it helps you share all designs, assets, and folders with your team members.
Price: $30 for 5 users
Free Trial: Limited to 1 user
Social Media Platforms Supported: Facebook, Twitter, Pinterest, LinkedIn, Youtube, and Instagram
26. Visme
Visme is an all-in-one content creation that lets you create visually appealing presentations, infographics, reports, social media graphics and so much more. With a design interface that adjusts to the specific type of content you’re creating, free stock photos and vector icons, easy-to-use data visualization tools, pre-made templates and a drag-and-drop editor, you’ll be able to create beautiful designs in little to no time. All templates and design elements are fully customizable, from color schemes to fonts to background images.
Price: $25 for 1 users
Free Trial: Limited for 1 user
Social Media Platforms Supported: Facebook, Twitter, Youtube, LinkedIn and Instagram
27. Placeit
Placeit is a powerful online design tool that allows you to create branding images in just minutes. You can access new templates daily and mockups made by professionals that can be customized in just a few clicks. Placeit is perfect for small business entrepreneurs, where you can find everything to brand your Facebook page from scratch, from a logo, banner templates, video intros to slideshow presentations, and so much more.
You can use Placeit for free with their selected free templates or sign up with a monthly subscription. The subscription includes unlimited downloads on mockups, designs, video templates, and logos, plus you can cancel anytime.
Price: $14.95
Free Trial: Available
Social Media Platforms Supported: Facebook, Instagram, Youtube, Twitch, Twitter, and Pinterest
Conclusion
Brands are investing more time and money on social media marketing as they have realized its immense potential. But unless you have the right tool stack, the potential remains untapped.
A tool’s effectiveness lies in its scalability, user-friendliness, and value for money. And in this list, we have considered these factors to ensure that they grow with your team, increase efficiency, and save you time. Leverage these toolsets at every marketing step to volte-face your branding altogether.
Frequently Asked Questions
Social Media Marketing Tools
for Scheduling
1. SocialPilot
SocialPilot allows you to effortlessly automate your social media posts on various platforms, all in one place. SocialPilot assists you in creating, planning, scheduling, and publishing your posts using advanced features. It saves you time and utilizes resources efficiently in a limited marketing budget. It also offers White Label solutions to personalize reports for every client.
Price: $50 for 3 users
Free Trial: 14 Days
Social Calendar: Yes
White Label Analytics Report: Yes
URL Shortener: Yes
Social Inbox: Yes
RSS Feed: Yes
Client Management Support: Yes
Social Media Platforms Supported: Facebook, Instagram (Direct Publishing), Twitter, TikTok, LinkedIn, Pinterest, Google My Business, VK, and Tumblr
2. Buffer
Buffer is a social media scheduling platform that helps you manage major social accounts. While its community of happy customers appreciates its good user interface, agencies and small teams might find it expensive in the long run. You will need a separate subscription to enjoy all Buffer features such as Buffer Reply and Buffer Analyze, which are usually offered without any extra charges by its alternatives.
Price: $99 for 5 users
Free Trial: 14 Days
Social Calendar: Yes
White Label Analytics Report: No
URL Shortener: Yes
Social Inbox: Yes
RSS Feed: No
Client Management Support: No
Social Media Platforms Supported: Facebook, Twitter, LinkedIn, Pinterest, and Instagram
SocialPilot is a super-cost effective alternative to Buffer. Check out its detailed comparison from here.