Generally speaking, digital marketing agencies consist of small teams with minimal financial resources. Thus, picking social media tools for agencies can be quite challenging.
The right social media management tools for agencies must be budget-friendly, cost-effective, and diverse. By diverse, we mean they must be able to satisfy multiple clients and their requirements.
Now, you must wonder where to find this “ideal” social media management software for agencies. The answer is right here. We have used, experienced, and curated the list of 9 tools for agencies to help you make the right choice for your investment.
Social Media Management Tools for Agencies at a Glance
We present a quick overview of the top social media tools suitable for agencies. The table below briefly compares the top social media features a tool must have.
 SocialPilot |
 Loomly |
 Hootsuite |
 Sendible |
 Buffer |
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|---|---|---|---|---|---|
| Pricing | Starts at $25/Month | Starts at $60/Month | Starts at $99/Month | Starts at $29/Month | Starts at $36/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Brands & Enterprises | Mid-sized Businesses | Mid-size Businesses |
| Social Profiles | 7 | 10 | 10 | 6 | 6 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Bulk Scheduling | 500 Posts | 400 Posts | 350 Posts | 350 Posts |  |
| Smart Queues |  |
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| Repeat Post | |
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Complex |
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| First Comment | |
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Only Facebook & Instagram |
| Audience Targeting | |
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| Content Planning & Creation | |||||
| Calendar View | Easy to read |
Hard-to-read |
Complex |
Complex |
Hard-to-read |
| AI Assistant | |
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Only caption |
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| Custom Call-To-Actions | |
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| Content Library | |
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| Instagram Collab Posts | |
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| Location Tagging | |
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Only Instagram |
| Holiday Calendar | |
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| Image Editor | |
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| Engagement | |||||
| Social Inbox | Unified inbox |
Unorganized |
Multiple inboxes |
Multiple inboxes |
Limited Features |
| Reply to Reviews & Queries | |
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| Reply to DMs & Comments | |
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Only Facebook and Instagram |
| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
Complex |
Complex |
Complex |
Complex |
| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| Team and Client Collaboration | |||||
| Client Management | |
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| Approval Workflows | Easy & swift |
Missing functions |
Confusing |
Technical glitches |
Basic |
| Per Post Multi-User Collaboration | |
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| Approval-on-the-go | |
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| White Labeling | |||||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Try for Free | Learn More | Learn More | Learn More | Learn More | |
How we analyze and select tools for agencies:
We have compiled the following list of social media management apps for agencies through extensive research and evaluation. Our process involved weighing user experience, ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, aiming to equip marketers with insightful data for choosing the right tools to help grow their businesses.
Best Social Media Management Tools for Agencies
Best Social Media Management App for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- Multi-account Scheduling
- Analytics and Reporting
- Content Calendar
- Browser Extension
- RSS Feed Integration
- AI-Powered Assistance
- Social Inbox
- Start Page Creator
- Customizable Schedule
- Team Collaboration
- Mobile Application
Pros
- Buffer has an intuitive interface that ensures users have a smooth experience.
- It has flexible scheduling options to cater to users from across the globe in different time zones.
- Buffer’s have impressive analytics insights to help track post performance.
Yulia L.
I work for a social media marketing agency, and we use Buffer to manage multiple accounts. I like how easy it is to schedule posts. Reports are probably the best out there. Plus, it’s relatively inexpensive.
Cons
- It doesn’t give hashtag suggestions, vital for marketing agencies and social media managers.
- Users have often complained about the tool crashing repeatedly and the need to reconnect again and again.
- Buffer does not indicate the best time to post on different social media profiles based on audience activeness.
Charles F.
If you’re using this platform from an agency perspective, meaning you have multiple clients and multiple internal and external stakeholders, this platform falls short. It lacks in critical areas including: not supporting multiple users, not having an option for client access, and not providing a useful view for routing or reviewing materials. Specifically, the preview function doesn’t show an accurate representation of how content will actually look once posted, which is extremely troublesome.
Our Experience:
Suppose you are a social media agency looking for a streamlined management platform to manage multiple accounts. In that case, Buffer offers intuitive features with a clean interface.
Multi-Account Scheduling and Content Calendar
As we used Buffer, its ability to schedule posts for multiple accounts simultaneously proved very useful from an agency perspective. This feature helps agencies because juggling content across various platforms involves a lot of work. When managing content for multiple accounts in one place, you can maintain a consistent posting schedule without switching accounts.
Multi-account management complements the content calendar by providing a visual overview of all upcoming social media posts. This way, agencies can spot gaps in the schedule or ensure content is aligned with marketing campaigns.
Analytics and Reporting
Regarding Buffer’s analytics and reporting functionalities, we were especially impressed with its ability to track the performance of posts and campaigns by demonstrating ROI. It gives detailed insights into engagement metrics, granular audience growth, and post-reach data.
However, Buffer also does not provide the “best time to post” indication crucial to boosting agency audience engagement. However, it does present us with a clean and understandable format that makes presenting data to clients better.
Pricing and Value
Buffer has four plans that include free lifetime plans with a few features. However, it does not have any analytics abilities. The paid plan starts at $36/month for one user with limited analytics.
Overall Verdict:
Overall, we would say that Buffer is designed to simplify agencies’ social media management. It offers core features such as a custom posting schedule, team collaboration, analytics, and much more at very flexible pricing. For an agency looking for a clean and easy-to-use platform to manage organic social media efforts, Buffer is a good choice.
Best Social Media Platform for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
Star Rating:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Multi-platform publishing
- Multi-account management
- In-depth analytics
- Team Collaboration
- Approval Workflow
- Hashtag Suggestions
- Custom Social Media Streams
- Social Media Ads
- Employee Advocacy
- AI Writer
Pros
- Hootsuite has many features that cater to users from all domains and sizes.
- For teams needing collaboration abilities, Hootsuite offers advanced features.
- It has high-level customization for reports and dashboards.
Gabriela P.
I love how easy it is to schedule. Especially the calendar view. I also love the recommended times to post, that saves a lot of time for us, since we’re a marketing agency.
Cons
- Hootsuite has very high prices, considering the budget constraints a social media agency may have.
- Even though Hootsuite has a free trial, it lacks the significant capabilities necessary to understand the platform.
- Hootsuite has a complex interface that becomes overwhelming for new users to understand and use.
- Users have often mentioned that Hootsuite has high charges and hidden additional costs for additional features.
Ally C.
Sometimes when I add content in to be posted to a platform, I get a notice that the format doesn’t work which is strange. I usually have to lower the quality or the size to make it work. I wish it would work better with larger size files! It’s also a bit expensive for a small business or agency.
Our Experience:
Hootsuite is one of the first social media tools to offer valuable management features and stands out as a feature-rich social media management platform designed to handle everything related to multi-platform publishing.
Multi-Platform Publishing and Multi-Account Management
The first ability of Hootsuite that made our management easy from an agency perspective was multi-platform and account management. This means you can post to multiple platforms and accounts simultaneously, which is the highest level of streamlined workflow with automation.
You can customize streams and create specific streams for each client, which helps you monitor interactions, mentions, and direct messages without confusion. Hootsuite also provides hashtag suggestions and critical features for agencies looking to increase post visibility and engagement.
Team Collaboration and Approval Workflow
Another crucial functionality in a social media management tool for agencies is collaborating smoothly with the team and clients simultaneously. Hootsuite enables multiple users to work on the same project, creating content, managing social media posts, or tracking analytics.
Further adding to the collaboration ability, Hootsuite also offers approval workflow by the stakeholders with an approval-on-th-go before the content goes live. This is crucial for agencies as it’s often necessary to take clients’ feedback on content or campaigns before proceeding.
Pricing and Value
Hootsuite provides two pricing tiers following a 30-day trial, with plans ranging from $99/month to $249/month, tailored to various social accounts and user requirements. The Professional and Team plan comes with basic analytics and Instagram reporting tools. In contrast, the Enterprise plan offers advanced features like competitive benchmarking, advanced report customization, and optional social media listening add-ons.
Overall Verdict:
After we had used Hootsuite for everything an agency might need it for, we experienced the ease of managing social media in one place for all clients. However, Hootsuite’s pricing can be a major drawback for smaller agencies or those with limited budgets. Hootsuite has high pricing and hidden charges, as it charges almost double its monthly plan, which agencies can usually afford.
Best Social Media Management Software for:
Small to medium businesses, social media managers, agencies, and entrepreneurs
Star Rating:
4.8 on G2 & 4.6 on Capterra
Apps:
Android, iOS Mobile App, and Web Version.
Social Media Networks Supported:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, BlueSky.
Key Features:
- Content Categorization
- Evergreen Posting Options
- Multi-platform Scheduling
- Analytics and Reporting
- RSS Integration
- Team Collaboration
- Customizable Scheduling
- Zapier Integration
- Hashtag Management
Pros
- SocialBee offers content categorization that ensures organized scheduling and posting.
- SocialBee has evergreen posting options like content recycling and repurposing that help content last long.
- It has strong customer support and resources that help new users with a reliable solution.
Franz S.
SocialBee is a no-brainer for us. I recommend it to every agency owner as well as to any entrepreneur who wants to put their brand awareness campaigns on social media on autopilot.
Cons
- In terms of analytics and reporting, SocialBee has limited advancements in features.
- SocialBee lacks visual design tools for creating or editing social media posts within the platform.
- For real-time marketing needs, SocialBee can be a little less effective platform.
- It has limited integrations compared to other social media platforms.
Aimee M.
I was not that happy with the social media content created when I hired them. I think they are great for local business but didn’t fit my agency.
Our Experience:
The next social media management tool for agencies we used to experience managing an agency’s social media was SocialBee. It was an impressive tool that offered content organization, making it easy for big agencies to stay organized.
Content Categorization and Evergreen Posting
Many social media platforms offer content organization, such as a library, but not categorization. This means you can manage content across multiple clients, which helps maintain an organized content flow. This way, you can group content into different types, such as promotional posts, educational content, etc.
With an evergreen posting ability, SocialBee allows you to recycle content to stay relevant over time, which is eventually valuable for generating long-term value for the content. SocialBee automatically identifies and republishes social media posts based on your schedule, ensuring that high-performing content continues to get your engagement without having to reschedule it manually.
Multi-Platform Scheduling and Team Collaboration
SocialBee’s multi-platform scheduling allows agencies to manage content across several social channels. You can customize the posting schedule for each platform and adjust the frequency of posts, time slots, and even content formats based on what works best for that particular platform.
This feature and smooth team collaboration make SocialBee a tempting tool for agencies. It allows multiple users to work on content creation, scheduling, and reporting by differentiating access. It ensures it’s easy to track who is responsible for what without miscommunication or delay in content approval.
Pricing and Value
SocialBee has segregated its pricing plans into two segments, catering to solo entrepreneurs, small businesses, and larger and enterprise-level organizations. The Standard plans start at $29, and the Agency plans at $179.
Overall Verdict:
SocialBee stands out as a strong contender among all agency social media management tools, especially for its focused content scheduling, evergreen content, and multi-platform management. Even though it lacks some of the major analytics and reporting abilities, it’s still a useful tool for its strong customer support and a solid range of features that simplify social media management.
Best Social Media Tool for:
Professionals, entrepreneurs, and business owners
Star Rating:
3.9 on G2 & 4.1 on Capterra
Apps:
Android, iOS Mobile App, and Web Version.
Social Media Networks Supported:
Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, Pinterest, TikTok, and YouTube
Key Features:
- Content Discovery
- Multi-platform Scheduling
- Engagement Metrics
- Visual Content Calendar
- Content Recycling
- Team Collaboration
- Hashtag Suggestions
Pros
- Post Planner is an excellent option for agencies seeking content curation and discovery platforms.
- Its user-friendly interface and easy setup help new users and large teams streamline their daily tasks.
- Post Planner ensures regular feature updates based on user needs.
Elia G.
It’s a huge time saver. Let’s me plan posts in one sitting and not have to worry about it for a while. Huge amount of content to help post to my page.
Cons
- Regarding advanced analytics, Post Planner has limited features compared to larger platforms.
- Post Planner has few third-party tool integrations, often delaying social media managers’ work as they switch between tools.
- It has basic reporting features that lack advanced abilities, which may not meet all agencies’ needs.
Verified User in Marketing and Advertising
Post Planner has been an excellent resource for me and my agency. If there have been any issues the support team is responsive and friendly. The only suggested change I would love is for the option of a custom Brand Sharebar for each of my clients.
Our Experience:
Post Planner is a simple yet effective tool for social media agencies that helps manage a large amount of content with smart automation. Its unique features, such as content discovery, are particularly useful for agencies.
Content Discovery and Multi-Platform Scheduling
One of the most popular capabilities that Post Planner offers marketers is a content discovery tool that consistently finds and posts engaging content. This tool curates performing content from across the web based on keyword, industry, and engagement metrics.
It helps you find trending topics and queue them up to multiple clients’ accounts, saving time on research and improving engagement and reach. It is beneficial for agencies because while working with clients in industries that thrive on trending topics or viral content, such a posting strategy can satisfy the audience.
Content Recycling and Team Collaboration
Post Planner offers a content recycling feature that allows agencies to maximize the value of evergreen posts. We found it good as it enables automatic reposting of high-performing content at scheduled intervals, keeping the social media presence active without constantly creating new material.
While content recycling ensures your feed is never sleeping, it lacks the flexibility to fine-tune how and when to recycle content. The next feature that streamlines the work is team collaboration by Post Planner. This way, you can collaborate with your team on content creation, scheduling, and management.
Pricing and Value
Post Planner mainly has three plans, starting from $11 per month and going up to $69 per month. The free plan does not give access to advanced features useful for social media professionals.
Overall Verdict:
Post Planner benefits mid-sized social media agencies looking for a simple yet effective way to manage their content. Its focus on content curation and discovery makes it particularly tempting for agencies. However, we have noticed that it has basic engagement metrics that lack detailed features, which can be an issue for larger agencies.
Best Social Media Management Platform for:
Individuals, Small and Medium Businesses, and Marketing Agencies.
Star Rating
4.6 star on G2 & 4.4 star on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
Key Features:
- Social Media Dashboard
- Automated Scheduling and Posting
- Social Listening
- In-depth Analytics and Reporting
- Team Collaboration
- RSS Feed Integrations
- Visual Content Calendar
- Hashtags and Keyword Tracker
Pros
- eClincher is a powerful analytics tool for measuring campaign success across all social platforms.
- For social media agencies needing advanced features, eClincher offers several abilities.
- eClincher is a valuable social media management tool for team collaboration and workflow management, ensuring that teams stay streamlined.
James S.
This is a tool that is built for the individual managing social media accounts for a business or an agency managing multiple accounts.
Cons
- EClincher can be an overwhelming tool for new users as it has complex features and an unorganized interface.
- Customer support response time is relatively longer than that of any other social media platform.
- The available integration option at eClincer may not cover all the needs of social media agencies.
Verified User in Online Media
There are some bugs that arise and cause issues, but they communicate them. I use a specific work flow so I take the least amount of time as possible, but I only learned to do so after using the platform for several months.
Our Experience:
eClincher is a social media management tool with advanced features like automated scheduling, in-depth analytics, and social media listening. Here is a detailed breakdown of our experience using eClincher to fulfill agencies’ requirements.
Social Media Dashboard and Automated Scheduling
A social media dashboard is one of the primary requirements of a management tool, and eClincher fulfills that effectively. It allows agencies to manage multiple client accounts across various platforms. The dashboard is designed to be an all-in-one hub where you can schedule, monitor, and analyze content for all your clients. Users have often mentioned that eClincher Dashboard management can be overwhelming, especially for new users, as it feels cluttered sometimes.
eClincher has a smooth automated scheduling and publishing feature that works seamlessly once you have learned the system. It allows agencies to smartly plan and automate posts across all social platforms without the hassle of switching between accounts.
Social Listening and In-depth Analytics
Social listening is an expensive but priority feature for agencies in social media management tools. It helps manage brand reputation and stay on top of trends. eClincher has this valuable feature that enables you to track mentions, hashtags, and keywords across social platforms, ensuring you can quickly respond to them and eventually promote real-time engagement.
Regarding in-depth analytics and reporting abilities, eClincher offers robust features in detailed reports on everything from post performance and audience engagement to follower demographics. It helps agencies pull these reports and present them to clients, which is critical to showing ROI and adjusting social media strategy based on performance data.
Pricing and Value
eClincher offers three paid plans and one Enterprise plan. The basic plan costs $65/month, the Premier plan is $175/month, and the largest Agency plan is $425/month.
Overall Verdict:
From our experience, eClincher is a powerful and feature-rich social media management tool that offers significant value to agencies that need advanced capabilities. While the learning curve is steep, the payoff is worth it for agencies that need a high level of control and insight over their clients’ social media performance. In conclusion, eClincher is an excellent option for larger agencies requiring advanced analytics and social media monitoring tools.
Best Social Media Management App for:
Individuals, SMBs, and Agencies
Star Rating
4.5 star on G2 & 4.4 star on Capterra
Apps
Android, iOS Mobile App, and Web Version.
Social Media Platforms Supported
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, Google Business Profile, Mastodon, Bluesky
Key Features:
- Comprehensive Marketing Calendar
- Scheduling and Automation
- Team Collaboration
- Workflow Management
- Social Media Analytics
- Content Curation
- Email Marketing Integration
- WordPress Integration
- Social Listening
Pros
- CoScehdule is known for its excellent team collaboration abilities, which help marketing agencies coordinate with teams better.
- It has a user-friendly interface that simplifies planning and managing their social media.
- CoSchedule has comprehensive analytics for measuring the performance of their social media content.
Verified User in Marketing and Advertising
CoSchedule Marketing Suite impresses me with its all-inclusive arsenal of marketing tools, harmoniously working together to simplify campaign planning, automate workflows, foster collaboration, and maximize marketing effectiveness, ultimately boosting efficiency and achieving outstanding results.
Cons
- The pricing may exceed their budget for small marketing and social media agencies.
- CoSchedule lacks robust design tools for creating and editing visuals within the software.
- Some users have complained that the interface of the CoScehdule scheduling tool is cluttered.
Allie C.
Nothing really. We were excited about the calendar functionality but that didn’t end up being enough to get my team on board with adopting it.
Our Experience:
As we moved on to find a suitable social media tool for agencies, we came across CoScehdule. It is a powerful suite that combines planning, scheduling, and team collaboration with a comprehensive calendar to help them stay organized. Here is what our experience says:
Comprehensive Marketing Calendar and Scheduling
A comprehensive social media calendar is the backbone of CoSchedule, offering a clear, detailed view of all scheduled content across multiple platforms. It helps us organize and schedule posts, blogs, email campaigns, and social media updates all in one place. It displays activity at a glance for fast planning and ensures no overlap or missed opportunities.
With CoSchedule, you can schedule posts for all major social media channels. A social media agency, you can easily set up posts for multiple clients, customize each post per platform, and organize everything according to each client’s needs. ReQueue allows you to reschedule high-performing posts based on past engagement.
Team Collaboration and Workflow Management
One of the strongest features of CoSchedule agencies is team collaboration. Multiple team members often work on different aspects of a campaign, from content creation to scheduling and reporting. This allows you to assign tasks, set deadlines, and ensure everything is aligned on the timeline.
The workflow management feature of CoSchedule allows you to customize each project through content creation, review, approval, and publishing. Based on this categorization, when the task is completed or when an input is made, you will be notified.
Pricing and Value
CoSchedule offers a free plan and three paid subscriptions. The Marketing Calendar plan, priced at $29 per month, allows you to connect up to 10 social media profiles. Contact customer support to opt for its Content Calendar and Marketing Suite plans.
Overall Verdict:
CoSchedule is known for its content calendar and planning abilities, which help agencies greatly with streamlined content management and scheduling. Even though it lacks advanced visual design capabilities or in-depth analytics, it’s still a powerful, well-rounded social media management tool for focused, structured planning.
Best Social Media Management Tool for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.5 star on G2 & 4.5 star on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- Content Planning Tools
- Team Collaboration
- Post Performance Analytics
- Social Media Calendar
- Content Ideas Generation
- Hashtags Suggestions
- Image and Video Editing Tool
Pros
- Loomly has an easy interface with a clean design and organized dashboard menus.
- It has reliable team collaboration features to enhance workflow and approval within and outside the team.
- Loomly provides straightforward analytics features that are easy to understand.
Melissa M.
All in one space and the amount of platform options it gives – this makes it great for my agency which is why I chose it. I also like the fact you can schedule FB Reels not just videos as many schedulers only allow for FB videos. I love that I can schedule to Google Business as well!
Cons
- For big teams and agencies needing advanced features, Loomly has limited features.
- Compared with large platforms and scheduling tools, Loomly has very basic design features.
- Loomly’s analytics and reporting abilities might not meet all agency needs.
Verified User in Marketing and Advertising
I don’t like that we have to pay additional to add more collaborators even if the previous collaborators no longer work for our agency. I was charged to upgrade my package to add a new prop stylist to our collaborator because we lost our other one.
Our Experience:
We used Loomly, a straightforward and user-friendly social media management platform that can be valuable for agencies. It has impressive features for content creation and scheduling.
Content Planning and Social Media Calendar
Regarding content planning, Loomly offers planning tools and a social media calendar that helps agencies streamline content ideation and scheduling for multiple clients. The calendar provides a clean, intuitive layout where agencies can plan and view all scheduled posts, campaigns, and deadlines.
Additionally, Loomly is a suite that generates content ideas. It suggests relevant content ideas based on seasonal events, trending topics, and industry-specific themes. However, it is vital to note that while Loomly has a content idea tool, it provides general insights.
Team Collaboration and Workflow Management
For team collaboration, Loomly makes it easy for agencies to invite clients and teams to approve and review content within the platform. This allows marketing agencies handling multiple clients to get client approval without back-and-forth communication.
Even though Loomly offers solid team and client collaboration features and approval workflow management, it lacks some advanced options, like commenting on posts with suggestions or getting client approval via the magic link in the email.
Pricing and Value
Loomly offers various price ranges, starting at $42/month and going up to $369/month for its premium plan that offers custom branding abilities. Not all plans have Instagram automation features, so you might have to pay more for additional features.
Overall Verdict:
Loomly is carefully designed to be accessible to agencies of all sizes, especially those with smaller teams and client bases. If you are a social media agency needing a clean and easy-to-navigate platform for managing your social media activities, Loomly can help. This lightweight solution keeps teams and clients aligned without unnecessary complications.
Best Social Media Platform for:
Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands.
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Major Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Comprehensive Dashboard
- Multi-platform Publishing
- In-depth Analytics
- Team Collaboration
- Visual Content Calendar
- Social Listening
- Hashtag Tracking and Suggestions
Pros
- Sendible is an all-in-one solution for the needs of social media agencies.
- It is a strong analytics tool that helps measure marketing campaigns’ ROI.
- Streamlined team collaboration and workflow management that smooth their tasks
Nicole G.
I manage the social media for a muliti-county agency with separate accounts for various locations. I love that I can schedule my posts for all or some of the sites as appropriate and customize them as needed.
Cons
- Sendible pricing may be high for some marketing agencies working on budget constraints.
- Customer support response is often delayed, which leads to compromising campaign effectiveness.
- The platform is complex and less intuitive for beginners and new users.
Amy J.
As a marketing agency, being able to send out client’s reports automatically is great, but if we have 48 streams available, I feel like we should be able to have that many saved reports as well (we currently can only have 15). I also think the report builder is a little clunky.
Our Experience:
The final tool we used while looking for agency social media management tools was Sendble. It is known for tailoring solutions to more marketing agencies with top features that provide complete solutions.
Comprehensive Dashboard and Multi-Platform Publishing
With an intuitive and comprehensive dashboard, Sendible offers a centralized hub where agencies can monitor all social media activities across various platforms. This dashboard briefly overviews scheduled social media posts, engagement metrics, and recent interactions.
When a centralized dashboard is combined with the ability to schedule and publish for multiple accounts and platforms simultaneously, the deal looks even more tempting. Agencies can schedule and publish to all major social media platforms, indicating the best time to post from each account to each platform.
In-depth Analytics and Social Listening
Analytics and reporting are where Sendible ensures social media managers have everything they need. You get effective measurement of social media campaigns and detailed reports on engagement, reach, and audience growth. This all supports agencies in deriving the campaign’s ROI for client presentation.
For social listening, Sendible offers to monitor brand mentions, relevant hashtags, and keywords. This feature ensures that you know audience sentiments and can track competitors, enabling agencies to respond swiftly to conversations around the brand.
Pricing and Value
Sendible offers a free trial plan for first-time users, but only for creators, and paid plans at $29/month and $89/month. The highest-tier plan costs $750 per month, which might not be the best option if you’re focused on tracking Instagram performance.
Overall Verdict:
Our experience with Sendible was good. Its dashboard, scheduling, publishing, and detailed analytics capabilities make it a full agency solution. It can help agencies deliver top-notch service to their clients and stay ahead in the competitive social media landscape.
Key Factors for Choosing the Right Social Media Management Tool for Agencies
Even if you have a list of all the best in the world, you can still pick the wrong one for your agency, and everything will eventually go in vain. Knowing the right choice is crucial as it will be your dance partner, so you need someone who won’t miss a step or leave you hanging.
Here are a few must-haves to ensure you’re dancing through your social media calendar like a pro.
Multi-Account Management
Agencies work with multiple clients and manage several accounts, which has to happen simultaneously. You need a social media management tool that supports multi-account management and lets you simultaneously plan, schedule, and publish content to multiple accounts.
It allows the team to switch between clients without logging in or out, making it much easier to manage all clients on a single social media channel without any manual intervention.
Team Collaboration and Workflow Management
Not every social media tool will have collaboration abilities; you must find the one with features that offer team and client collaboration with approval workflow. These are vital for a marketing agency, as you need them to streamline workflow.
An agency must have features like task assignment, content approvals, and workflow management to keep everyone aligned and ensure smooth content production.
Budget-Friendly Pricing for Agencies
Pricing is a major factor for agencies, big or small. You need to find software that offers a package tailored to your needs without breaking the bank.
Even though high-end platforms look tempting because of their features, ask yourself: Do you need a platform so expensive, and are the features worth it? Then, make your choice only after that.
Customer Support
High-end social media management tools need a customer support system to promise a smooth experience. Agencies with multiple clients and accounts to manage often face issues using the software, which eventually leads to the need for support.
Find a social media management tool that offers reliable customer support and fast response times for all support variations. This way, you will help prevent yourself from being stuck with social media issues.
Why Should an Agency Use Social Media Management Software?
As an agency, you are tasked with planning, managing, and monitoring multiple client campaigns across social media platforms. On top of that, you need to constantly collaborate with your clients.
That’s where a social media management app for agencies comes into the picture to help you juggle all the chaos effortlessly. Along with all your social media tasks, these tools bring client and team communication inside a centralized place.
Using these tools, you can schedule social media posts across multiple channels, analyze data, collaborate with clients and teams, engage with messages and comments, and create social content faster.
But which tool to choose? Here are five features that you must bear in mind during your hunt for the best social media management tool for agencies:
1. Advanced Social Post Scheduling
Manual posting is not even feasible for single businesses handling social media marketing. It’s a nightmare for agencies to handle postings for multiple clients across different social media platforms.
Hence, use social media management tools that schedule the social media posts for you across multiple social media platfroms and publish them at the right time. This way, you can post at the right time for each client.
2. Analytics and Reporting
For any client campaign to be successful, it is important to keep a keen eye on its analytics. A good social media tool for agencies makes real-time insights watching a breeze.
Viewing and reporting are crucial parts of the process for agencies. The data you receive from different social media management tools is shared with your team to develop a better social media strategy—or to keep following the same if things are going well.
3. Social Media Engagement
Engagement is a big part of every social media marketing strategy. On behalf of your client, you need to reach out to people in comments and DMs and increase engagement levels.
Your agency needs to look for a tool that brings the conversation across all social media channels on a single page. This will make engaging with their audience super easy.
4. Social Channel Integration
A social media management tool for agencies must enable you to integrate with different social media platforms, such as Facebook, Instagram, Twitter, and Pinterest. The management tools will help you post, interact, and gain insights into what’s happening on your clients’ social media profiles.
5. Responsive Alert System
In case of mentions or more than usual activity on social media platforms, the tools must inform you. In this way, your team can effectively respond to any issues or queries that people are putting forward.
Many different social media management software applications offer multiple services. Now that you know what features your ideal social media tool should have, check out the list of your best social media tools for agencies.
Wrapping Up
The sheer number of options for agency social media management tools can sometimes overwhelm you. The choice is highly dependent on varied use cases and needs. However, considering crucial goals and pricing factors, the best bet among these so far is SocialPilot.
Manage multiple accounts of different clients in more than eight social media channels hassle-free. You even get to enjoy white-labeled reports with detailed performance analytics. Give it a shot with a free 14-day trial for super easy and efficient social media management.
Frequently Asked Questions
What are social media tools?
The tools that help you manage multiple social media accounts from one dashboard with different sets of features are social media tools.
What should an ideal social media tool for agencies look like?
A social media tool that has features like the following would be an ideal social media tool for agencies:
- Advanced scheduling and publishing
- Monitoring
- Listening
- Deep analysis and reporting
- Ads
- Team and client management
What are the best social media tools for agencies?
- SocialPilot
- Buffer
- Hootsuite
- Social Bee
- Post Planner
- eClincher
- CoSchedule
- MavSocial
- Sendible
What are the four main types of social media tools?
The four types of social media tools are as follows:
- Content curation tools
- Social media scheduling tools
- Content creation tools
- Social media analytics tools
What is the best social media scheduling tool?
One of the best social media scheduling tool for agencies is SocialPilot. You can curate, create, schedule, and even get reports on your social media performance with this tool. The pricing is also affordable for the features it offers.
About the Author
1. SocialPilot
$30
per month
Best for:
Marketing agencies, SMBs, multi-location brands & professionals.
Star Rating:
4.5 stars on G2 & 4.4 stars on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
X (Twitter), Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, Threads, and TikTok.
Key Features:
Comparison: SocialPilot and Sprout Social
Pros
Brookelyn W.
I looked for a while to find the perfect tool for my social media marketing agency. Everything was too expensive, didn’t have exactly the tools I needed, or just didn’t work right. SocialPilot has been the best tool I’ve found! It has everything I could need! Scheduling, analytics, ease of use, affordable, and more! Highly suggest for anyone looking to run their social media channels!
Verified G2 Review
Cons
Jenny N.
I wish there were a more significant difference in the number of accounts you get with the small team versus the agency.
Verified G2 Review
Our Experience:
SocialPilot has proven to be a robust and user-friendly platform designed for social media marketing agencies. It offers a holistic approach to marketers: from managing multiple clients to generating detailed reports, you get a complete package that enhances efficiency for agencies of all sizes.
AI Pilot and Bulk Scheudling
Since SocialPilot launched an AI Pilot, it has been helping marketers automate their ideas, content, and hashtag generation. This feature is particularly valuable for agencies handling multiple clients and accounts.
This feature allows users to plan and schedule up to 500 social media posts simultaneously across multiple platforms when paired with bulk scheduling. Again, this is a beneficial functionality for managing content calendars for clients in advance, as you can schedule image posts and links in bulk in just a few clicks.
White Label Dashboard and Reporting
Agencies dealing with high-end clients must ensure brand consistency. For this, SocialPilot offers a White-Label dashboard and reports that allow agencies to present their clients with fully branded analytics and reports.
This ability is even more valuable for maintaining a professional appearance and consolidating clients’ trust. The custom reporting scheduling feature allows agencies to automate report generation and share them with clients promptly without manual intervention.
Team Collaboration and Approval Workflow
Collaborating with the team for content approval for a social media agency will streamline their workflow. SocialPilot understands that and offers abilities like advanced approval workflow, which is essential for multiple team members and clients to sign off on content.
The collaborator tagging function also allies different teams to work on the same content seamlessly. You can comment your feedback on the post and let others know your review of the content, and with the approval-on-th-go feature, you can get approval from clients with just a magic link sent in the mail.
Social Inbox and Analytics
Social media marketing agencies for several clients always search for a tool that offers invaluable features for managing multiple accounts. SocialPilot does that along with a unified inbox where you can also handle DMs, comments, and other inboxes from audiences of all accounts and platforms in one place.
Agencies are regularly supposed to update their clients on the performance of their campaigns. SocialPilot offers detailed social media and content performance analytics, which are crucial to any social media strategy. These analytics measure ROI and adjust strategies in real-time.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
$170.00/mo
$85.00/mo
$42.50/mo
$25.50/mo
Overall Verdict:
SocialPilot is an excellent option for social media agencies looking for an all-in-one tool that combines advanced scheduling, multi-account management, collaboration, and detailed analytics. One of SocialPilot’s biggest advantages is its cost-effective pricing compared to other social media management platforms that offer better features. Hence, SocialPilot provides excellent value for agencies that manage multiple clients without breaking the bank.