Digital marketing agencies often juggle with endless posts, platforms, and performance reports for multiple clients. This process is indeed overwhelming.
That’s where the right social media management tools become non-negotiable – they save time, streamline collaboration, and keep campaigns running smoothly.
So we looked for tools that were efficient, budget-friendly, cost-competitive, and robust.
Now, if you are an agency searching for the right social media management software, we’ve put together a full-fledged, well-researched list of tools for you. Our team used and evaluated each of these tools to finally curate this list, so you can get the best return on your investment.
But before we start, let us discuss what challenges do agencies face when working with their clients
Challenges Agencies Face When Managing Clients’ Accounts
As social media becomes increasingly integral to business success, agencies face a complex, ever-shifting landscape when managing their clients’ accounts.
Below are some common challenges that agencies face when handling the social media for their clients.
1. Content Creation:
Agencies face the challenge of consistently producing fresh, engaging, and high-quality content that resonates with their clients’ specific target audiences. The pressure to deliver a steady stream of unique and compelling posts across various platforms can lead to creative blocks and content fatigue.
The challenge is compounded by the need for quality visual assets, like graphics and video, which can be resource-intensive for an agency with multiple clients.
2. Platform Management:
Each social media channel, from Facebook and Instagram to LinkedIn and TikTok, has its own unique features, tone, culture, and constantly changing algorithms. Agencies must navigate this complexity and tailor their approach for each platform to be effective.
But, that’s not all. All of these social media platforms roll out frequent updates requiring continuous learning and adaptation.
3. Keeping Up with Trends:
The lifespan of a social media trend is very short, and new features or channels emerge with little to no warning. For agencies managing multiple accounts, identifying and capitalizing on these trends effectively is a constant race.
This requires a dedicated effort to monitor industry news, viral content, and competitor campaigns.
4. Tracking Performance:
Agencies must accurately track and report on key performance indicators (KPIs) for each client, but this is a major challenge. The needed data, such as clicks, impressions, and conversions, is often siloed within individual social platforms.
Compiling this data manually for multiple clients is time-consuming and prone to human error. It is also difficult to interpret metrics without the right context or to link platform analytics directly to broader business objectives.
5. Developing Strategy:
Crafting an effective, results-driven social media strategy is a complex process for agencies, especially when clients come with unclear or unrealistic goals. The agency must conduct thorough audience analysis to define the right platforms, content types, and tone for each client.
6. Proving ROI:
Demonstrating the tangible return on investment (ROI) for social media efforts is one of the most daunting tasks an agency faces. This is particularly challenging because social media success isn’t always directly tied to immediate revenue.
The complexity of customer attribution – where a sale may involve multiple touchpoints across different channels – also makes it challenging to credit social media accurately for its role in conversions.
Why Should an Agency Use Social Media Management Software?
As an agency, you are tasked with planning, managing, and monitoring multiple client campaigns across social media platforms. On top of that, you need to constantly collaborate with your clients.
That’s where a social media management app for agencies comes into the picture to help you juggle all the chaos effortlessly. Along with all your social media tasks, these tools bring client and team communication inside a centralized place.
But the question is which tool should you choose? So, here are are five benefits that you should look for when choosing a social media management software:
- Smarter Scheduling – Automate posting across platforms so every client’s content goes live at the right time without manual effort.
- Actionable Insights – Get real-time analytics and client-ready reports to refine campaigns and show measurable results.
- Unified Engagement – Manage comments, DMs, and mentions from all accounts in one place, making audience interaction faster and easier.
- Seamless Integration – Connect with all major platforms (Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more) for effortless campaign management.
- Instant Alerts – Stay on top of brand mentions or sudden spikes in activity so your team can respond quickly and protect client reputation.
Now before we start, here’s how we have analyzed these tools
How We Analyze and Select Tools for Agencies
When researching the best social media tools for agencies, we specifically looked for tools that could help you manage multiple clients, scale campaigns, and prove ROI. To have shortlisted these tools based on their user experience, client management capabilities, scalability, pricing flexibility, and real user reviews. We also assessed how well each of these platforms handles automation, content creation, reporting, collaboration, and analytics, so you can deliver the best results to your clients.
Social Media Management Tools For Agencies
Agencies need tools that go beyond basic scheduling and support multi-client management, seamless collaboration, detailed reporting, and scalable workflows. To save you the guesswork, here’s a curated list of 13 such social media management tools that you can rely on.
- SocialPilot – It is the best tool for automated scheduling, client approvals, white-label reports, and team collaboration features. Its affordability and scalability make it a go-to for agencies managing multiple client accounts.
- Buffer – Buffer is ideal for agencies that want a clean, no-frills solution for post scheduling, publishing, and basic analytics. Its intuitive interface makes it a favorite for smaller teams or agencies just starting out.
- Hootsuite – Hootsuite stands out with its Streams dashboard, allowing agencies to monitor mentions, keywords, and trends across platforms. It also offers advanced analytics and collaboration tools for managing enterprise-scale clients.
- Planable – It has visual collaboration features, where clients can preview, comment on, and approve content before it goes live. It’s a strong fit for agencies that prioritize smooth approval workflows.
- SocialBee – It saves your time with its category-based scheduling and evergreen content recycling features. SocialBee is perfect for keeping client feeds active without constantly creating new posts.
- Post Planner – Post Planner makes it easy for agencies to discover, plan, and share engaging content consistently. It’s especially useful for smaller agencies managing clients that rely heavily on curated content.
- eClincher – It offers powerful automation features, from RSS feed publishing to advanced scheduling. With integrations for CRM and cloud storage, it’s designed for agencies managing diverse client needs.
- CoSchedule – CoSchedule offers a full marketing calendar to help agencies plan, organize, and track social posts alongside blogs, newsletters, and campaigns – all in one place.
- Agorapulse – It is loved for its unified inbox, where agencies can manage comments and messages across accounts. Its detailed reporting also makes client communication and ROI tracking easy.
- Statusbrew – Statusbrew offers granular role assignments, making it ideal for agencies with larger teams and complex workflows. It simplifies approval processes and ensures accountability across campaigns.
- Loomly – Loomly provides agencies with content inspiration, post ideas, and a visual calendar for planning. Its intuitive workflows make it a solid choice for agencies focusing on content quality and consistency.
- Sendible – Built for agencies handling many client accounts, Sendible has features like white-label dashboards, client collaboration tools, and strong reporting options to showcase ROI.
- Sprout Social – Sprout Social excels in social listening, helping agencies track brand sentiment and competitor activity. Combined with enterprise-grade analytics and team collaboration features, it’s a top choice for larger agencies.
Top Social Media Management Tools for Agencies at a Glance
We present a breakdown of the top social media tools suitable for agencies. The table below briefly compares the top social media features a tool must have.
 SocialPilot |
 Loomly |
 Hootsuite |
 Sendible |
 Buffer |
|
|---|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $65/Month | Starts at $99/Month | Starts at $29/Month | Starts at $6/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Brands & Enterprises | Mid-sized Businesses | Mid-size Businesses |
| Social Profiles | 7 | 12 | 10 | 6 | 1 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Bulk Scheduling | 500 Posts | 400 Posts | 350 Posts | 350 Posts |  |
| Smart Queues |  |
|
|
|
|
| Repeat Post | |
|
Complex |
|
|
| First Comment | |
|
|
|
Only Facebook & Instagram |
| Audience Targeting | |
|
|
|
|
| Content Planning & Creation | |||||
| Calendar View | Easy to read |
Hard-to-read |
Complex |
Complex |
Hard-to-read |
| AI Assistant | |
|
|
Only caption |
|
| Custom Call-To-Actions | |
|
|
|
|
| Content Library | |
|
|
|
|
| Instagram Collab Posts | |
|
|
|
|
| Location Tagging | |
|
|
|
Only Instagram |
| Holiday Calendar | |
|
|
|
|
| Image Editor | |
|
|
|
|
| Engagement | |||||
| Social Inbox | Unified inbox |
Unorganized |
Multiple inboxes |
Multiple inboxes |
Limited Features |
| Reply to Reviews & Queries | |
|
|
|
|
| Reply to DMs & Comments | |
|
|
|
Only Facebook and Instagram |
| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
Complex |
Complex |
Complex |
Complex |
| Custom Report Builder | |
|
|
|
|
| Auto-Schedule Report Sharing to Clients | |
|
|
|
|
| Team and Client Collaboration | |||||
| Client Management | |
|
|
|
|
| Approval Workflows | Easy & swift |
Missing functions |
Confusing |
Technical glitches |
Basic |
| Per Post Multi-User Collaboration | |
|
|
|
|
| Approval-on-the-go | |
|
|
|
|
| White Labeling | |||||
| White Label Dashboard | |
|
|
|
|
| White Label Downloadable Report | |
|
|
|
|
| Try for Free | Learn More | Learn More | Learn More | Learn More | |
13 Best Social Media Management Tools for Agencies
Best for:
Marketing agencies, SMBs, multi-location brands & professionals.
Star Rating:
4.5 stars on G2 & 4.4 stars on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
X (Twitter), Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, Threads, and TikTok.
About SocialPilot:
SocialPilot is an all-in-one social media management platform built for agencies, marketers, and growing businesses. It helps you streamline content creation with AI-powered suggestions, simplify campaign planning through bulk scheduling, and maintain consistency across multiple accounts with an intuitive content calendar. With features like client collaboration, white-label dashboards, and a unified social inbox, SocialPilot ensures smoother workflows and stronger engagement. Plus, its detailed analytics empower you to track performance and prove ROI with ease.
Key Features:
- AI Assistant: Generate captions, hashtags, and content ideas with built-in AI support.
- White-Label Dashboard & Reports: Offer clients fully branded dashboards and reports for a professional touch.
- Bulk Scheduling: Upload and schedule up to 500 posts at once to save time on campaign planning.
- Team Collaboration: Assign roles, manage permissions, and streamline teamwork across campaigns.
- Social Inbox: Manage comments, messages, and mentions from multiple platforms in one place.
- Multi-Account Management: Handle multiple client accounts seamlessly from a single dashboard.
- Social Media Content Calendar: Visualize, plan, and organize posts with an easy drag-and-drop calendar.
- Image Watermarking: Protect brand identity by automatically applying watermarks to visuals.
- Content Library: Store, organize, and reuse creative assets for future campaigns.
- Hashtag Suggestions: Get AI-powered hashtag recommendations to maximize reach.
- Collaborator Tagging: Tag teammates or collaborators to simplify coordination and feedback.
- Detailed Analytics: Track engagement, reach, and growth metrics to measure ROI.
- Approval Workflow: Ensure content quality with structured approval processes before publishing.
- Client Management: Keep client accounts organized with dedicated workspaces and permissions.
Strengths
- User-Friendly Interface: Easy to onboard teams and clients thanks to its intuitive design.
- Cost-Effective Pricing: Offers tailored, affordable plans that make it ideal for agencies.
- Multi-Client Management: Manage multiple client accounts seamlessly from a single dashboard.
- Strong Integrations: Connects with other essential social media marketing tools to expand functionality.
- Constant Innovation: Regularly updates features to stay aligned with industry standards.
Brookelyn W.
I looked for a while to find the perfect tool for my social media marketing agency. Everything was too expensive, didn’t have exactly the tools I needed, or just didn’t work right. SocialPilot has been the best tool I’ve found! It has everything I could need! Scheduling, analytics, ease of use, affordable, and more! Highly suggest for anyone looking to run their social media channels!
Areas to Improve
- Learning Curve for Advanced Features: Some advanced functions can feel complicated for first-time users.
- Limited Instagram Preview: While post previews are available, Instagram feed previews are not supported.
- No Ad Management: SocialPilot doesn’t offer the ability to run social media ads, which may be limiting for some businesses.
Jenny N.
I wish there were a more significant difference in the number of accounts you get with the small team versus the agency.
What’s the Standout Feature of SocialPilot:
For digital marketing agencies and multi-location brands, SocialPilot’s standout feature is its white-label setup, which allows an agency to completely rebrand the SocialPilot platform and its analytics reports with its own logo and domain. This feature helps agencies create a seamless and branded experience for their clients.
Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
|
$85.00/mo$100
Billed annually (Save 15%)
|
$42.50/mo$50
Billed annually (Save 15%)
|
$25.50/mo$30
Billed annually (Save 15%)
|
|
Simplify Social Media Scheduling and Publishing
|
|||
Best for
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Ratings
4.5 (G2), 4.5 (Capterra)
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
About Buffer
Buffer is a simple yet powerful social media management platform designed for individuals, creators, agencies, and small teams. Its intuitive calendar view helps keep your content organized. With AI-powered assistance, a unified social inbox, and customizable posting schedules, Buffer helps you engage audiences more effectively. Plus, features like analytics and team collaboration give you everything you need to plan, publish, and grow businesses online.
Key Features:
- Multi-Account Scheduling: Manage and schedule posts across multiple social profiles from one dashboard.
- Analytics & Reporting: Track engagement, reach, and performance with detailed reports.
- Content Calendar: Visualize and organize posts using an easy-to-navigate calendar view.
- Browser Extension: Save and schedule content directly from any webpage with the Buffer extension.
- RSS Feed Integration: Automatically pull in content from RSS feeds to keep client profiles active.
- AI-Powered Assistance: Use Buffer’s AI tools to generate captions, hashtags, and content ideas.
- Social Inbox: Manage comments and messages across platforms from a unified inbox.
- Start Page Creator: Build simple, customizable, mobile-friendly landing pages to drive traffic from Instagram bios.
- Customizable Schedule: Set posting times tailored to each account for optimal engagement.
- Team Collaboration: Assign roles and collaborate on drafts, approvals, and publishing.
- Mobile App: Plan, schedule, and manage content on the go with Buffer’s iOS and Android apps.
Strengths
- Intuitive Interface: Buffer has an intuitive interface that ensures users have a smooth experience.
- Flexible Scheduling: It has flexible scheduling options to cater to users from across the globe in different time zones.
- In-depth Analytics: Buffer has impressive analytics insights to help track post performance.
Yulia L.
I work for a social media marketing agency, and we use Buffer to manage multiple accounts. I like how easy it is to schedule posts. Reports are probably the best out there. Plus, it’s relatively inexpensive.
Areas to Improve
- Bulk Scheduling Limitations: Users report issues when scheduling large batches of posts.
- Weaker Mobile vs. Web Experience: The mobile version lacks some of the functionality available on the web dashboard.
- Stability Issues: Users have often complained about the tool crashing repeatedly and the need to reconnect again and again.
Carmen M.
It’s served us well, but if I could change one thing, it would be the interface; it’s not always the fastest and has limitations when dealing with large data sets.
What’s the Standout Feature of Buffer:
For agencies, the most standout feature of Buffer is its intuitive team collaboration and approval workflow. While competitors may offer similar functions, Buffer’s simplicity and user-friendly interface make it particularly efficient for agencies managing multiple client accounts with varying levels of access and approval needs.
Pricing
Buffer offers four plans, including a free lifetime plan with basic features but no analytics capabilities. The paid plans start at $6 per month per channel, providing limited analytics. For a comprehensive breakdown of Buffer’s pricing and features, check out our detailed Buffer pricing analysis.
Best for
Professionals, Small teams, Small-medium businesses, and Enterprises.
Ratings
4.0 (G2), 4.4 (Capterra)
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
About Hootsuite:
Hootsuite is a comprehensive social media management platform built for businesses, agencies, and enterprise teams. With features like in-depth analytics, structured social media approvals, and AI-powered content assistance, Hootsuite makes it easier to plan campaigns, engage audiences, and measure ROI. Plus, its ad management and employee advocacy tools help brands extend their reach beyond organic posting.
Key Features:
- Multi-Platform Publishing: Schedule and publish posts across all major social networks from one dashboard.
- Multi-Account Management: Manage multiple client accounts seamlessly, making it ideal for agencies and large teams.
- In-Depth Analytics: Track performance with detailed reports covering engagement, reach, conversions, and ROI.
- Team Collaboration: Assign roles, manage permissions, and coordinate workflows across teams.
- Approval Workflow: Streamline content review and approvals before posts go live.
- Hashtag Suggestions: Get smart hashtag recommendations to increase discoverability and engagement.
- Custom Social Media Streams: Monitor mentions, keywords, hashtags, and conversations in real time.
- Social Media Ads: Manage and optimize paid ad campaigns alongside organic posts.
- Employee Advocacy: Empower team members to share pre-approved content and amplify brand reach.
- AI Writer: Generate captions, post ideas, and content drafts with Hootsuite’s AI-powered writing assistant.
Strengths
- Versatile Features: Offers a wide range of tools that cater to businesses of all sizes and industries.
- Advanced Team Collaboration: Provides robust features for teamwork, including task assignments and approval workflows.
- Customizable Reporting: Allows in-depth customization of reports and dashboards to match client or stakeholder needs.
Gabriela P.
I love how easy it is to schedule. Especially the calendar view. I also love the recommended times to post, which saves a lot of time for us, since we’re a marketing agency.
Areas to Improve
- High Prices: Hootsuite has very high prices, considering the budget constraints a social media agency may have.
- Limited Free Trial: Even though Hootsuite has a free trial, it lacks the significant capabilities necessary to understand the platform.
- Complex Interface: Hootsuite has a complex interface that becomes overwhelming for new users to understand and use.
- Hidden Costs: Users have often mentioned that Hootsuite has high charges and hidden additional costs for additional features.
Ally C.
Sometimes when I add content to be posted to a platform, I get a notice that the format doesn’t work, which is strange. I usually have to lower the quality or the size to make it work. I wish it would work better with larger-sized files! It’s also a bit expensive for a small business or agency.
What’s the Standout Feature of Hootsuite:
Hootsuite’s standout feature is its advanced social listening and monitoring capabilities. Unlike simpler dashboards that primarily monitor direct mentions, Hootsuite allows agencies to set up and track thousands of real-time “streams” for a wide range of keywords, hashtags, and industry topics. This deep-dive feature is crucial for managing the reputation of multiple clients, staying on top of trends, and identifying new opportunities.
Pricing
Hootsuite offers two main pricing tiers after a 30-day trial: the Professional plan at $99/month and the Team plan at $249/month, with custom Enterprise pricing available. The Professional plan supports 5 social profiles and 1 user, while the Team plan offers unlimited profiles and users (with add-on fees). Advanced features like competitive benchmarking and social listening are reserved for higher tiers or require paid add-ons. For a detailed breakdown, read our Hootsuite pricing analysis.
Best for
Multi-locational brands, Agencies, and multi-brand teams
Ratings
4.6 (G2), 4.5 (Capterra)
Apps
Android, iOS Mobile App, and Web Version.
Social Media Platforms Supported
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google My Business, Threads.
About Planable
Planable is a collaborative social media management tool that comes with a drag-and-drop calendar, structured approval workflows, and dedicated workspaces. It helps teams stay organized while keeping client projects separate. Real-time feedback, role-based access, and seamless integrations with tools like Canva and Slack turn Planable into a centralized hub where content planning, collaboration, and publishing come together smoothly.
Key Features:
- Drag-and-Drop Calendar: Easily plan, organize, and schedule posts with a visual content calendar.
- Multi-Level Content Approvals: Streamline client or manager approvals with structured workflows.
- Workspace Organization: Create dedicated workspaces for different brands or clients to keep projects separate.
- Post Labeling: Categorize and filter posts with labels for better campaign management.
- Team Feedback Tools: Collaborate in real time with comments, suggestions, and annotations directly on posts.
- Campaign Management: Plan and track campaigns to ensure consistent messaging across platforms.
- Built-In Analytics: Monitor post performance with integrated social media analytics.
- Role-Based Access & Permissions: Assign roles and control permissions for teams and clients.
- Slack Integration: Receive updates and collaborate through Slack for smoother communication.
- Canva Integration: Design and import visuals directly from Canva without leaving Planable.
- Centralized Content Collaboration: Keep all content, feedback, and approvals in one unified hub.
Strengths
- Multi-Platform Publishing: Allows you to post across multiple social media platforms simultaneously, saving time and effort.
- Beginner-Friendly Interface: Simple setup and easy navigation make it accessible even for first-time users.
Connor L.
Planable has been the most reliable of all the social media scheduling software we’ve tested, and we’ve now been using it for a few years. It always felt like other platforms were missing at least 1 core feature we needed, and finally, we haven’t had that issue with Planable. Support is prompt and reliable.
Areas to Improve
- High Pricing: Subscription costs can be expensive, particularly when managing multiple profiles.
- Feature Limitations in Lower Tiers: Advanced features are locked behind higher pricing plans.
Verified User in Civic & Social Organization.
Planable doesn’t support scheduling and auto-post for videos more than 60sec especially Instagram & TikTok, also it’s a bit pricy compared to the competitors
What’s the Standout Feature of Planable:
Planable’s standout feature is its streamlined, visual-first client collaboration and approval workflow. Unlike competitors that may have collaboration as one of many features, Planable is purpose-built to centralize client feedback and approvals, eliminating messy email threads and spreadsheets. Its multi-view dashboard (grid, calendar, list, feed) combined with in-post commenting and multi-level approvals makes it ideal for agencies and teams managing multiple brands.
Pricing
Planable uses workspace-based pricing (not per user or per channel). The Free plan includes 50 posts/month. The Basic plan starts at $39/month for 1 workspace and 4 social profiles. The Pro plan costs $59/month and unlocks multi-level approvals and unlimited posts. Enterprise plans are custom-built for large teams with advanced security and workflow needs.
Best for
Small to medium businesses, social media managers, agencies, and entrepreneurs
Ratings
4.8 (G2), 4.6 (Capterra)
Apps
Android, iOS Mobile App, and Web Version.
Social Media Platforms Supported
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, BlueSky.
About SocialBee
SocialBee is a social media management tool built to help businesses, marketers, and agencies create a balanced and consistent content strategy. With features like categorized posting, evergreen content recycling, and customizable scheduling, it ensures that your feeds stay active and engaging at all times. From multi-platform publishing to analytics, team collaboration, and app integrations through Zapier, SocialBee is a go-to tool for agencies managing multiple social platforms.
Key Features:
- Content Categorization: Organize posts into categories for better content mix and distribution.
- Evergreen Posting: Recycle top-performing content automatically to keep feeds active.
- Multi-Platform Scheduling: Plan and publish posts across multiple social media platforms from one dashboard.
- Analytics & Reporting: Track performance metrics to measure engagement and optimize strategies.
- RSS Integration: Import content from RSS feeds to keep client accounts consistently updated.
- Team Collaboration: Assign roles and work together with team members for smoother workflows.
- Customizable Scheduling: Set posting times and patterns tailored to each account or campaign.
- Zapier Integration: Connect SocialBee with thousands of apps via Zapier for extended functionality.
- Hashtag Management: Save, organize, and reuse hashtag sets for different campaigns or clients.
Strengths
- Content Categorization: Keeps posts organized and ensures a balanced publishing schedule.
- Evergreen Posting: Offers content recycling and repurposing features to extend the life of posts.
- Reliable Customer Support: Provides strong support and helpful resources, making onboarding easier for new users.
Franz S.
SocialBee is a no-brainer for us. I recommend it to every agency owner as well as to any entrepreneur who wants to put their brand awareness campaigns on social media on autopilot.
Areas to Improve
- Basic Analytics: Limited reporting and analytics compared to more advanced platforms.
- No Visual Design Tools: Lacks built-in features for creating or editing graphics directly within the platform.
- Not Ideal for Real-Time Marketing: Can be less effective for fast-paced, real-time engagement needs.
- Limited Integrations: Offers fewer third-party integrations compared to other social media tools.
Mark D.
Initial setup can feel a bit overwhelming—there are lots of features and options to configure, and bulk settings sometimes need a careful approach to avoid posting errors.
What’s the Standout Feature of SocialBee:
SocialBee’s standout feature is its content categorization and evergreen recycling system. This unique functionality allows agencies and marketers to strategically organize content by type (e.g., educational, promotional, user-generated) and automatically repost high-performing evergreen content on a recurring schedule. This ensures client feeds remain consistently active and balanced without requiring constant manual input — saving teams hours of repetitive work.
Pricing
SocialBee offers two main plan categories: Standard plans starting at $29/month for solo users and small teams, and Agency plans starting at $179/month for larger teams managing multiple clients. The Standard plan includes 5 social profiles, while the Agency plan unlocks unlimited profiles and advanced team collaboration features.
Best for
Professionals, entrepreneurs, and business owners
Ratings
3.9 (G2), 4.1 (Capterra)
Apps
Android, iOS Mobile App, and Web Version.
Social Media Platforms Supported
Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, Pinterest, TikTok, and YouTube
About Post Planner
Post Planner is a straightforward social media management tool that simplifies publishing with a visual content calendar, multi-platform scheduling, and evergreen post recycling so you never run out of engaging updates. With built-in content discovery, hashtag suggestions, and performance tracking, Post Planner makes it easy for agencies to plan, share, and grow the presence of businesses while saving time on content creation.
Key Features:
- Content Discovery: Find high-performing content ideas to keep social feeds active and engaging.
- Multi-Platform Scheduling: Plan and publish posts across multiple social media channels from one place.
- Engagement Metrics: Track performance to understand what content resonates best with audiences.
- Visual Content Calendar: Organize and schedule posts with a clear, visual calendar view.
- Content Recycling: Reuse evergreen posts to maximize reach without constantly creating new content.
- Team Collaboration: Work with team members to plan, review, and publish content efficiently.
- Hashtag Suggestions: Generate hashtag ideas to boost post visibility and engagement.
Strengths
- Content Curation Focus: Great option for agencies that prioritize content discovery and curated posting.
- Easy to Use: Simple setup and intuitive interface make it beginner-friendly and efficient for teams.
- Regular Updates: Continuously improves with new features and enhancements based on user feedback.
Elia G.
It’s a huge time saver. Let’s me plan posts in one sitting and not have to worry about it for a while. A huge amount of content to help post to my page.
Areas to Improve
- Limited Advanced Analytics: Falls short on in-depth analytics compared to more robust platforms.
- Few Integrations: Offers minimal third-party integrations, requiring users to switch between tools.
- Basic Reporting: Reporting features are limited and may not fulfill the needs of data-driven agencies.
Verified User in Marketing and Advertising
Post Planner has been an excellent resource for me and my agency. If there have been any issues, the support team is responsive and friendly. The only suggested change I would love is for the option of a custom Brand Sharebar for each of my clients.
What’s the Standout Feature of Post Planner:
Post Planner’s most standout feature is its AI-powered content discovery and curation tools. While many social media management tools focus on scheduling and publishing, Post Planner’s primary strength is helping agencies quickly find and schedule high-performing, trending content. It aims to solve a major pain point for agencies, i.e., the constant need to find fresh, engaging, and proven content ideas for multiple clients simultaneously.
Pricing
Post Planner offers three paid plans starting at $11/month and going up to $69/month. The free plan has limited functionality and does not provide access to advanced features that social media professionals may require.
Best for:
Individuals, Small and Medium Businesses, and Marketing Agencies.
Star Rating
4.6 star on G2 & 4.4 star on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
About eClincher:
eClincher is designed for businesses, agencies, and marketing teams that want to simplify their digital presence. From a unified dashboard, you can schedule posts, monitor brand conversations, and track performance across multiple platforms. With features like social listening, in-depth analytics, and a drag-and-drop content calendar, eClincher helps you stay organized and data-driven. Plus, built-in collaboration tools, RSS feed integration, and hashtag tracking make it a complete solution for managing campaigns from start to finish.
Key Features:
- Social Media Dashboard: Manage all social media accounts and activities from a unified dashboard.
- Automated Scheduling & Posting: Plan, schedule, and auto-post content across multiple platforms.
- Social Listening: Monitor mentions, keywords, and hashtags to stay on top of brand conversations.
- In-Depth Analytics & Reporting: Track performance metrics and generate detailed reports for clients.
- Team Collaboration: Assign roles, manage approvals, and collaborate efficiently with team members.
- RSS Feed Integration: Automate content curation by pulling updates from RSS feeds directly into the platform.
- Visual Content Calendar: Organize and plan campaigns with a drag-and-drop calendar view.
- Hashtag & Keyword Tracker: Identify trending hashtags and keywords to optimize engagement strategies.
Strengths
- Robust Analytics: Provides powerful reporting tools to measure campaign success across all platforms.
- Advanced Features: Offers a wide range of capabilities tailored to the needs of social media agencies.
- Team Collaboration: Strong workflow management tools help teams stay organized and efficient.
James S.
This is a tool that is built for the individual managing social media accounts for a business or an agency managing multiple accounts.
Areas to Improve
- Steep Learning Curve: Complex features and an unorganized interface can overwhelm new users.
- Slow Customer Support: Response times are slower compared to other social media management platforms.
- Limited Integrations: Available integrations may not fully meet the diverse needs of social media agencies.
Verified User in Online Media
There are some bugs that arise and cause issues, but they communicate them. I use a specific workflow so I take the least amount of time as possible, but I only learned to do so after using the platform for several months.
What’s the Most Standout Feature of eClincher
For agencies, eClincher’s most standout feature is its unified inbox and comprehensive reputation management. While other tools offer a unified inbox, eClincher integrates this with powerful brand monitoring and social listening, as well as Google Business Profile and review management. This combination makes it a robust solution for proactive reputation management across a client’s entire online presence, not just their social media channels.
Pricing:
eClincher offers three paid plans and one Enterprise plan. The basic plan costs $65/month, the Premier plan is $175/month, and the largest Agency plan is $425/month.
Best for:
Individuals, SMBs, and Agencies
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android, iOS Mobile App, and Web Version
Social Media Platforms Supported:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, Google Business Profile, Mastodon, Bluesky
About CoSchedule:
CoSchedule is a complete marketing management platform that helps businesses, agencies, and teams bring all their campaigns under one roof. With its all-in-one marketing calendar, you can plan social posts, blogs, emails, and campaigns in a single, organized view. From customizable workflows and team collaboration to scheduling, automation, and detailed analytics, CoSchedule makes it easier to stay consistent and efficient on social platforms.
Key Features:
- Comprehensive Marketing Calendar: Plan and organize all marketing activities, including social posts, blogs, and campaigns, in one central calendar.
- Scheduling & Automation: Schedule content across multiple channels and automate publishing for efficiency.
- Team Collaboration: Coordinate with teams using built-in collaboration tools for assigning tasks and reviewing work.
- Workflow Management: Streamline processes with customizable workflows to keep projects on track.
- Social Media Analytics: Track engagement, performance, and ROI across campaigns.
- Content Curation: Discover and share relevant third-party content to keep feeds fresh and engaging.
- Email Marketing Integration: Connect with email tools to align social and email campaigns seamlessly.
- WordPress Integration: Directly integrate with WordPress for simplified blog scheduling and publishing.
- Social Listening: Monitor brand mentions, keywords, and conversations to stay connected with your audience.
Strengths
- Team Collaboration: Known for excellent team collaboration abilities that help marketing agencies coordinate better.
- User-friendly Interface: Simplifies planning and managing social media.
- In-depth Analytics: Provides comprehensive analytics for measuring social media performance.
Verified User in Marketing and Advertising
CoSchedule Marketing Suite impresses me with its all-inclusive arsenal of marketing tools, harmoniously working together to simplify campaign planning, automate workflows, foster collaboration, and maximize marketing effectiveness, ultimately boosting efficiency and achieving outstanding results.
Areas to Improve
- High Pricing: Subscription costs can be steep for smaller agencies.
- No Built-In Design Tools: Lacks robust features for creating or editing visuals within the platform.
- Cluttered Interface: Some users find the scheduling tool’s interface overwhelming.
Allie C.
Nothing really. We were excited about the calendar functionality but that didn’t end up being enough to get my team on board with adopting it.
What’s the Most Standout Feature of CoSchedule
CoSchedule’s most standout feature is its marketing calendar for agencies, which centralizes and visualizes all client and internal marketing projects in one place. Unlike other tools that may offer a social media-centric view, CoSchedule provides a comprehensive, drag-and-drop calendar for planning, executing, and reporting on content marketing, social media, and other campaign deliverables. This holistic, visual workflow is a significant advantage for agencies managing multiple clients and complex campaigns.
Pricing:
CoSchedule offers a free plan and three paid subscriptions. The Marketing Calendar plan, priced at $29 per month, allows you to connect up to 10 social media profiles. Contact customer support to opt for its Content Calendar and Marketing Suite plans.
Best for:
Small Businesses, Marketing Agencies, Retail, Large Enterprises, and E-commerce
Star Rating
4.5 on G2 & 4.6 on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.
About Agorapulse:
Agorapulse offers robust social media management for businesses, agencies, and marketers who want to simplify engagement. Agencies can prove the worth of social media to their clients using its ROI tracking feature. It also offers a unified social inbox to manage conversations, and features like AI-powered content assistance, bulk scheduling, and a visual content calendar for effortless planning and publishing. Plus, advanced analytics and streamlined collaboration tools ensure every campaign is both measurable and impactful.
Key Features:
- Social Listening: Monitor brand mentions, keywords, and conversations to stay on top of audience sentiment.
- AI Content Assistant: Get smart AI-powered recommendations for images and captions to improve content quality.
- PulseLink in Bio: Create a customized link-in-bio to drive traffic and track clicks from Instagram.
- Unified Social Inbox: Manage all comments, messages, and reviews from different platforms in one place.
- ROI Tracker: Measure the business impact of campaigns with ROI tracking features.
- Detailed Analytics & Reporting: Generate insightful reports with engagement, reach, and performance metrics.
- Direct Publishing Tool: Schedule and publish posts directly across supported platforms.
- Bulk Scheduling: Upload and schedule large volumes of posts in one go to save time.
- Content Calendar: Plan, organize, and manage campaigns with a visual calendar view.
- Team Collaboration: Assign roles, manage workflows, and streamline content approvals for teams.
Strengths
- Reliable Support: Backed by a responsive customer support team that helps resolve issues quickly.
- Strong Team Collaboration: Offers excellent collaboration features to streamline communication and approval workflows.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Areas to Improve
- No Story Scheduling: Does not support scheduling for Instagram Stories.
- Stability Issues: Users report occasional crashes with the web version.
- Steep Learning Curve: The platform can feel complex and time-consuming to master.
- Limited Mobile App: The mobile version is less intuitive and lacks some features available on the web.
Verified User in Computer Games
I dislike that Agorapulse regularly fails to publish scheduled social media posts. I dislike that Agorapulse regularly loses connection with our multiple social media accounts. I dislike that Agorapulse cripples its features, like Listening to the point of making it useless, then has the audacity to try and upsell me an even more premium account just to make it functional.
What’s the Most Standout Feature of Agorapulse
Agorapulse’s most standout feature is its unified social inbox and comprehensive engagement tools. It provides a single, centralized dashboard to monitor and manage all social media messages, comments, and mentions for all of a client’s accounts. This eliminates the need for agencies to constantly switch between platforms, streamlining communication and ensuring no client interaction is missed.
Pricing:
$69/month for 10 social profiles. $149/month for Instagram management. Custom plan for more complex needs. All plans except custom have a 30-day free trial. You can check out our detailed Agorapulse pricing breakdown to see what each plan includes and how it compares.
Best App for:
Agencies, Multi-brand Businesses, Franchises, and Enterprise Teams.
Star Rating
4.9 on G2 & 4.8 on Capterra
Apps
Android and iOS Mobile App and Web Version
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, TikTok, Bluesky, and WhatsApp.
About Statusbrew:
Statusbrew is a social media management and customer engagement platform tailored for agencies, enterprises, and growing businesses. It centralizes publishing, engagement, and reporting with a unified inbox, structured approval workflows, and client-friendly calendar sharing. From managing ad comments and automating moderation to accessing 250+ KPI-based reports, Statusbrew ensures your campaigns are both efficient and measurable.
Key Features:
- Multi-Platform Publishing: Schedule and publish posts across all major social networks from a single dashboard.
- Unified Inbox: Manage comments, direct messages, and reviews across platforms in one central inbox.
- Ad Comment Management: Monitor and respond to comments on paid social media ads to improve engagement.
- Approval Workflow: Streamline content review and approvals with structured workflows.
- Client-Friendly Calendar Sharing: Share content calendars with clients for transparency and real-time updates.
- Custom Labels: Track and categorize campaigns with customizable labels.
- Advanced Reporting: Access 250+ KPI-based reports to measure performance and ROI.
- Team Collaboration: Assign tasks, manage content, and coordinate effectively with your team.
- Role-Based Access Controls: Set permissions and roles for team members to maintain security and accountability.
- Automated Moderation Rules: Automatically hide, delete, or flag inappropriate comments/messages.
- Social Listening: Monitor conversations, mentions, and keywords to stay on top of audience sentiment.
- Integrations: Connect with Canva, Slack, HubSpot, and other popular tools for smoother workflows.
Strengths
- Affordable Pricing Model: Flat pricing per brand (not per user) makes it cost-effective for agencies with large teams.
- Client-Friendly Approval Workflows: Enable client approvals without requiring external users to log in.
- Advanced Reporting: Offers 20+ templates and tracks 250+ KPIs, making it easy to generate in-depth reports.
Kayla D.
As someone who manages several brands and teams on social media, I value that it offers the same core functions as the big name tools without the sky high price.
Areas to Improve
- Time-Consuming Setup: Managing dozens of profiles during initial setup can take significant time for large teams.
- Limited White-Labeling: White-label features are restricted to higher or custom plans.
- No Direct Story/Reel Posting: Does not support direct publishing to Instagram Stories or Reels with trending audio.
Naijasturf B.
I like their audience feature because it helps me increase my followers count on Twitter and find the popular hashtags that help me increase traffic on my website. Their newly launched Engage feature is the icing on the cake as it gives me an opportunity to know what people are talking about me on various social media channels.
What’s the Most Standout Feature of Statusbrew
Statusbrew offers a sophisticated automation and workflow rules engine, which is deeply integrated into its unified inbox. This powerful system allows agencies to automate and moderate a wide range of social conversations and publishing tasks, saving significant time and resources when managing multiple clients.
Pricing:
Statusbrew offers transparent, scalable pricing. You don’t pay per user, which significantly benefits growing agencies. Its Standard plan starts at $129/month for 3 users and 10 profiles, while Premium covers 6 and 15 profiles at $229/month.
Best Tool for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating
4.5 star on G2 & 4.5 star on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
About Loomly:
Loomly is a user-friendly social media management platform designed to help agencies and businesses plan, create, and publish content effortlessly. With its centralized calendar, built-in collaboration tools, detailed analytics and structured approval workflows, it keeps campaigns organized and on track. Features like content idea generation, hashtag suggestions, and an integrated image and video editor make it easy to create engaging posts without switching between tools.
Key Features:
- Content Planning Tools: Organize and structure campaigns with easy-to-use planning features.
- Team Collaboration: Collaborate with teammates through roles, comments, and approval workflows.
- Post Performance Analytics: Track performance metrics like engagement, reach, and audience growth.
- Social Media Calendar: Visualize, schedule, and manage posts with a centralized calendar view.
- Content Ideas Generator: Get fresh ideas and inspiration to keep content engaging and relevant.
- Hashtag Suggestions: Receive hashtag recommendations to boost post discoverability.
- Image & Video Editing Tool: Create and customize visuals directly within Loomly’s editor.
Strengths
- User-Friendly Interface: Clean design and organized dashboard menus make navigation simple.
- Collaboration Features: Reliable tools for team and client collaboration enhance workflows and approvals.
- Straightforward Analytics: Provides easy-to-understand analytics for quick performance insights.
Melissa M.
All in one space and the amount of platform options it gives – this makes it great for my agency, which is why I chose it. I also like the fact that you can schedule FB Reels, not just videos, as many schedulers only allow for FB videos. I love that I can schedule on Google Business as well!
Areas to Improve
- Limited Advanced Features: May not fully meet the needs of larger teams or agencies requiring robust capabilities.
- Basic Design Tools: Lacks the advanced visual design features offered by bigger platforms.
- Restricted Analytics: Reporting and analytics may fall short for agencies needing in-depth insights.
Verified User in Marketing and Advertising
I don’t like that we have to pay additional to add more collaborators even if the previous collaborators no longer work for our agency. I was charged to upgrade my package to add a new prop stylist to our collaborator because we lost our other one.
What’s the Most Standout Feature of Loomly
Loomly’s most standout feature is its highly customizable and client-friendly collaboration and approval workflow. Loomly was purpose-built to streamline the collaboration process, which is essential for agencies managing numerous client accounts. Their approach prioritizes ease of use and clear communication for everyone involved, from the agency’s junior content creators to the client approving the final product.
Pricing:
Loomly offers various price ranges, starting at $65/month and going up to $332/month for its premium plan that offers custom branding abilities. Not all plans have Instagram automation features, so you might have to pay more for additional features. You can check out our full Loomly pricing breakdown to see which plan best fits your agency’s needs.
Best for:
Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands.
Star Rating
4.5 on G2 & 4.6 on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.
About Sendible:
Sendible is a social media management tool built for agencies and marketers who handle multiple clients and campaigns. Its centralized dashboard makes it easy to schedule posts, while features like a visual content calendar, in-depth analytics, and social listening, ensure that you plan smarter and respond faster. Add to that team collaboration, approval workflows, and hashtag tracking, and you have a complete solution for delivering organized, measurable, and impactful campaigns.
Key Features:
- Comprehensive Dashboard: Manage all client accounts and activities from a centralized dashboard.
- Multi-Platform Publishing: Schedule and publish posts across multiple social networks with ease.
- In-Depth Analytics: Generate detailed reports to measure engagement, reach, and ROI.
- Team Collaboration: Assign roles, streamline approvals, and manage workflows efficiently.
- Visual Content Calendar: Plan and organize posts with a clear, drag-and-drop calendar.
- Social Listening: Track brand mentions, keywords, and conversations to monitor online reputation.
- Hashtag Tracking & Suggestions: Discover and analyze hashtags to increase post visibility and engagement.
Strengths
- All-in-One Solution: Covers the diverse needs of social media agencies in a single platform.
- Robust Analytics: Provides strong reporting tools to measure campaign performance and ROI.
- Smooth Collaboration: Streamlined team collaboration and workflow management make tasks more efficient.
Nicole G.
I manage the social media for a multi-county agency with separate accounts for various locations. I love that I can schedule my posts for all or some of the sites as appropriate and customize them as needed.
Areas to Improve
- High Pricing: Subscription costs may be challenging for agencies with tight budgets.
- Slow Customer Support: Delayed responses can affect timely campaign execution.
- Steep Learning Curve: The platform’s complexity makes it less intuitive for beginners.
Amy J.
As a marketing agency, being able to send out client’s reports automatically is great, but if we have 48 streams available, I feel like we should be able to have that many saved reports as well (we currently can only have 15). I also think the report builder is a little clunky.
What’s the Most Standout Feature of Sendible
Sendible’s standout feature is its white-label reporting and secure client onboarding, designed to create a professional, seamless experience for clients. Its focus on brandable dashboards, client permissions, and automated, customizable reports makes it particularly effective for agencies managing multiple client accounts.
Pricing:
Sendible offers a free trial plan for first-time users, but only for creators, and paid plans at $29/month and $89/month. The highest-tier plan costs $750 per month, which might not be the best option if you’re focused on tracking Instagram performance. You can check out our full Sendible pricing details for further requirements.
Best for:
Entrepreneurs, Medium to Big Businesses, and Enterprises.
Star Rating
4.5 star on G2 & 4.4 star on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.
About Sprout Social:
Sprout Social is a premium social media management platform that lets you plan, publish, and measure campaigns at scale. Its advanced scheduling tools and unified inbox simplify day-to-day management, while customizable reports and robust analytics help you prove ROI with precision. With built-in social listening, influencer collaboration, and streamlined approval workflows, Sprout Social empowers teams to engage audiences more effectively and make smarter, data-driven decisions.
Key Features:
- Advanced Scheduling Tools: Plan, queue, and publish posts with flexible scheduling options.
- Unified Social Inbox: Manage all comments, messages, and mentions across platforms from one central inbox.
- Team Collaboration & Approvals: Streamline workflows with role-based access, task assignments, and approval processes.
- Automated Report Generator: Create and schedule automated performance reports for clients or internal teams.
- Hashtag Suggestions: Get recommendations for hashtags to increase reach and engagement.
- Influencer Collaboration Features: Identify and collaborate with influencers to amplify campaigns.
- Social Listening Tools: Monitor conversations, brand mentions, and industry trends to stay ahead.
- Customizable Reporting: Create tailored reports that focus on the metrics that matter most.
- Robust Analytics Dashboard: Access detailed insights into audience growth, engagement, and ROI.
Strengths
- Time-Saving Scheduling: Advanced scheduling tools help streamline content publishing and marketing efforts.
- Seamless Collaboration: Simplifies team collaboration and client approval workflows, eliminating the need for back-and-forth emails.
Kavin V.
Sprout has a clean, simple, and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time, the tool is feature-packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.
Areas to Improve
- High Pricing: Subscription costs are steep compared to the features offered.
- Limited Integrations: Does not support certain platforms, including YouTube publishing.
- Incomplete Unified Inbox: While useful, the social inbox doesn’t consolidate all platforms into one seamless view.
Brenda P.
I find Sprout Social to be a bit on the expensive side for the tools or services they offer. We tried the listening tool for a while and found out that it was a tool that would not work for us due to our small targeting and audiences areas and spaces.
What’s the Most Standout Feature of Sprout Social
Sprout Social’s most standout feature is its sophisticated, deeply integrated reporting and analytics suite, which effectively connects social media performance to real business outcomes. This tool excels at providing customizable, executive-ready reports that help agencies prove ROI and justify their social media strategy to clients.
Pricing:
Sprout Social has 4 pricing plans: Standard ($199/per user/month), Professional ($299/per user/month), Advanced ($399/per user/month), and Enterprise (contact us). A 30-day free trial is also available. You can also check out our Sprout Social pricing details for a detailed comparison of features and which plan is best for your agency.
Key Features to Look for While Choosing the Right Social Media Management Tool
Even if you have a list of all the best tools in the world, you can still pick the wrong one for your agency, and everything will eventually go in vain. Making the right choice is crucial, so that you end up with a tool that serves you best
Here are a few must-have features that every agency must look for in a social media management tool:
-
Client Collaboration & Approval Workflows:
A tool should make it simple for clients to review, suggest changes, and approve content. This efficient client collaboration will help reduce back-and-forth emails and keep everyone aligned.
-
Multi-Account Management:
Manage multiple client profiles seamlessly without constantly logging in and out of accounts. Essential for agencies scaling up.
-
Bulk Scheduling:
Agencies often handle dozens of accounts. Bulk scheduling allows you to upload and queue hundreds of posts at once, saving hours of repetitive work.
-
White-Labeling:
Impress clients by offering fully branded dashboards and reports. White-label features let agencies showcase results under their own branding.
-
Reporting Features:
Look for automated, customizable reports that track engagement, reach, and conversions. Automated delivery saves time, and ROI-driven reports help demonstrate your value to clients.
-
Approval-on-the-Go:
Clients shouldn’t need logins or lengthy processes to approve content. Share approval links so they can give a quick “yes” or “no” anytime, anywhere.
-
Collaboration Features:
Internal teamwork is just as important as client collaboration. Role-based access, annotations, and approval workflows keep your agency team organized and accountable.
-
Unified Inbox to Engage with Client Audiences:
Managing comments, DMs, and reviews across multiple platforms in one inbox ensures you never miss an interaction. For agencies handling client engagement, this is a lifesaver.
-
Content Calendar Visualization:
A clear, drag-and-drop content calendar gives you a bird’s-eye view of all client accounts. It helps plan ahead, spot gaps, and maintain consistency across campaigns.
-
Budget-Friendly Pricing:
Agencies need cost-effective tools that scale as they grow. Look for pricing structures that balance affordability with robust features.
-
Responsive Customer Support:
A tool is only as good as the support behind it. Strong, responsive customer service ensures issues are resolved quickly, keeping campaigns on track.
Want to explore a complete list of tools that check all these boxes? Here are some of the best social media tools you can compare and choose from.
Taking the Next Step Towards Smarter Client Management
The sheer number of options for agency social media management tools can sometimes overwhelm you. Finding the right fit for your agency often comes down to aligning features with your unique social media workflow, client expectations, and budget. While every platform has its strengths, many agencies have found SocialPilot to be a well-rounded choice – that balances scalability, collaboration, and affordability.
Manage multiple accounts of different clients in more than eight social media channels hassle-free. You even get to enjoy white-labeled reports with detailed performance analytics. Give it a shot with our free 14-day trial for super easy and efficient social media management.
Frequently Asked Questions
What’s the best social media management tool for agencies handling multiple clients?
Every agency has different priorities, so we’ve compiled a list of 13 top social media management tools, each with its own unique strengths and features. The best approach is to analyze your agency’s specific needs, budget, and workflow, and then select the tool that aligns best with your goals.
How do social media tools help agencies save time?
By offering bulk scheduling, approval workflows, and unified inboxes, agencies can streamline posting, client communication, and engagement management - cutting hours of manual work.
Do agencies need white-label reports from these tools?
Yes. White-label reporting is critical for agencies because it allows them to present performance results under their own branding, strengthening client trust and professionalism.
How can agencies prove ROI to clients with these tools?
Most tools provide automated, ROI-focused reports that track engagement, reach, conversions, and sales. These reports help agencies demonstrate the measurable impact of their campaigns.
What features should agencies prioritize when choosing a tool?
Agencies should look for multi-account management, collaboration features, client approval workflows, white-labeling, detailed analytics, and budget-friendly pricing to scale efficiently.
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