LinkedIn has proven to be the most effective platform for strengthening your brand and making connections in the industry. Businesses that post weekly on LinkedIn get 2x more engagement than those that don’t. However, marketers become bogged down by the amount of daily effort it takes to consistently succeed on LinkedIn.
To prevent this from happening to you, LinkedIn management tools have proven to be the most effective solution. These tools use their API connection to the platform to automate multitudes of LinkedIn activities, streamlining your efforts.
We have curated a list of the LinkedIn management platforms, which provide diverse and advanced LinkedIn features for the benefit of marketers like you.
How we analyze and select these tools:
This list of tools has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, content production, visualization, analytics, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.
A Quick Overview of the Top LinkedIn Management Tools
In this section, we’re diving into the top LinkedIn management tools. To make your decision easier, we’ve handpicked the best options and broken down their key features for a straightforward comparison.
 SocialPilot |
 Sprout Social |
 Buffer |
 Sendible |
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|---|---|---|---|---|
| Pricing | Starts at $25/Month | Starts at $199/Month | Starts at $36/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | SMBs & Brands | SMBs & Brands |
| Social Profiles | 10 | 5 | 6 | 6 |
| Ease of Use | ||||
| Support | ||||
| Publishing | ||||
| Smart Queues |  |
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| Repeat Posts | |
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| Calendar View | |
(Perplexing) |
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Complex |
| Auto Post From RSS Feeds | |
(Only for higher plans) |
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| Bulk Scheduling | (500 Posts) |
350 Posts | |
(350 posts) |
| LinkedIn Carousel | (Converts images into PDF internally) |
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| First Comment | |
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| Post Creation | ||||
| Draft Your Posts | |
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| Image Editor | |
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Limited |
| AI Assistant | |
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In higher plans |
| Hashtag Generator | (Aligned with captions) |
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| Audience Targetting | |
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| Profile Mention | |
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| Holiday Calendar | |
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| Canva Integration | (On all plans) |
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| Media From External Sources | |
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(Not from cloud storage) |
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| Content Library | |
(Only in higher plans) |
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| Team Collaboration | ||||
| Content Approval Workflows | (Quick and Easy) |
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(Basic) |
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| Multi-User Collaboration Per Post | |
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| Comments on Post | |
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(No tagging) |
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| Client Management | (Unlimited clients) |
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| Engagement | ||||
| Social Inbox | (Unified Inbox) |
(Overtly Complex) |
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| Reply to DMs & Comments | |
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| Reply to Reviews & Queries | |
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| Analytics | ||||
| Detailed Social Media Analytics | (Easy to read) |
(Complex) |
(Lacking depth of insights) |
Complex |
| Post Performance | |
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| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| White Label | ||||
| White Label Dashboard | |
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| Branded Downloadable Report | |
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| Support | ||||
| Priority Customer Support | |
(Email and Chat) |
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| Try for Free | Learn More | Learn More | Learn More | |
10 LinkedIn Management Tools for All Business Types
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5 / 5 (G2)
Apps:
Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions
Key Features:
- LinkedIn Content Scheduler
- Scheduling with Web or Mobile App
- Multiple Content Formats Supported
- Bulk Post Scheduling
- Calendar with Drag-and-Drop Scheduling
- LinkedIn Carousel (PDF or image) Publishing
- Integration with Google Drive, Dropbox, Box, Unsplash
- LinkedIn First Comment Scheduling
- AI Pilot for captions, hashtags, and ideas
- Audience targeting
- Insightful LinkedIn analytics
- Downloadable Whitelabel PDF reporting
- Social Inbox
- Approvals On-the-Go
- Team Collaboration
- Approval Workflows
Pros
- SocialPilot helps manage multiple LinkedIn accounts.
- The platform’s content calendar simplifies creating, scheduling, and rescheduling your LinkedIn posts.
- Users can schedule up to 500 posts at once with bulk scheduling.
- The team collaboration feature allows teams to work with clients to create and publish content efficiently.
Jessica D.
If you’re managing multiple social media accounts and need an efficient way to schedule content in bulk, SocialPilot is an excellent choice. One of the best aspects of SocialPilot’s bulk scheduling is the flexibility. You can schedule hundreds of posts in advance, ensuring your content calendar stays on track without constant manual input. The visual calendar and queue management features also make it easy to see your upcoming posts at a glance, giving you full control over your publishing strategy.
Cons
- Accounts connected to SocialPilot occasionally get disconnected and need reauthentication.
- The platform takes a few seconds to convert multiple images into a single PDF carousel.
Verified User
Honestly, there is not much I dislike. Once in a while profiles need to be reconnected. But maybe that happens on all platforms.
Our Experience:
SocialPilot is one of the most effective LinkedIn management tools, tailored to meet all the requirements of SMBs and agencies to establish their brand and make an impact on the professional platform. It proficiently manages multiple LinkedIn profiles and company pages from a single platform.
Now we’ll take a look at all that SocialPilot has to offer.
LinkedIn Scheduler and Content Calendar:
SocialPilot, first and foremost, brings advanced scheduling and auto-publishing to the table. Users can plan and schedule their posts months ahead of time for all their connected profiles. The calendar allows users to visualize and arrange their posts according to their content plan.
The dynamic calendar shows content according to any filters you use, including posts from a particular platform, account, creator, or by the status of approval it has. Rescheduling is made as easy as just a drag and drop.
The most powerful feature in SocialPilot’s scheduling skillset is the ability to bulk schedule up to 500 posts in just a few clicks. This takes away hours and hours of efforts and time which otherwise is spent in manually posting.
LinkedIn Custom Content and AI Pilot:
When it comes to content creation, SocialPilot empowers its users by making sure that all their LinkedIn posts are optimized for the maximum possible reach. AI Pilot is one such device that generates original and engaging captions tailored for LinkedIn’s professional audience. If prompted, it can also come up with ideas, hashtag groups, and reiterations translations of older content you might want to reuse.
Other than this, users get to further customize their posts by opting for audience targeting. This allows users to dictate the demographics to which they want their content to reach. Along with this, they can mention LinkedIn pages in their captions and add first comment with their posts to bank on their networking through the platform.
Content Management:
Users are provided with all the resources to create effective content as well as manage it right within SocialPilot. The content library acts as a storehouse for all types of content assets right within reach. Any type of post can be categorized by adding tags which is especially helpful in managing campaigns or a series of posts with similar themes.
SocialPilot also integrates with other platforms to make media sources readily available to users. It includes Canva, Unsplash, Google Drive, Dropbox, etc.
LinkedIn Analytics and Reporting:
After content is published, it’s vital that you monitor how it is being received by the audience to measure its success or failure. The analytics section in SocialPilot provides keen insight into metrics regarding audience demographics, reach and engagement, and post-performance.
All this data can be compiled into custom reports which can then be shared or downloaded as PDFs. Advanced reports can track the data of multiple profiles at once then be shared as links, mailed to relevant stakeholders.
Social Inbox for LinkedIn:
Another important aspect of LinkedIn management is to monitor and engage with the influx of communication. SocialPilot has a dedicated inbox where users can see all the comments from their LinkedIn accounts and respond to them. This helps in leveraging the ongoing conversations on your pages, which in turn helps in maintaining and boosting brand reputation.
Streamlined Collaboration and Approvals:
SocialPilot makes team-based LinkedIn management effortless. Its “Approvals-On-The-Go” feature speeds up the feedback and approval process, allowing clients to review, approve, or comment on posts without logging in. This ensures a smooth workflow and minimizes posting errors.
For smoother teamwork and effective communication, team members can be assigned certain roles and permission-based access. Relevant people can collaborate on each piece of content being created in the workspace and communicate through comments.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Your LinkedIn Management
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Final Verdict:
SocialPilot is the ultimate tool for LinkedIn management, designed to simplify the execution of your strategy. It excels with advanced scheduling and publishing, robust analytics, social inboxing, and seamless collaboration workflows. With its intuitive interface and budget-friendly pricing, SocialPilot is the go-to choice for small and medium businesses, agencies, and social media teams aiming for efficiency and results.
Best for:
Creators, freelancers, agencies, social media managers, and small businesses
Ratings:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
Key Features:
- Intuitive Content Calendar
- AI-Powered Captions
- Bulk Scheduling
- Team and Client Collaboration
- Centralized Scheduling Dashboard
- Content Management Hub
Pros
- The drag-and-drop functionality makes scheduling and managing from the calendar easy.
- The scheduling dashboard in Later is user-friendly.
Emily F.
I mostly use Later for their link in the bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing.
Cons
- Customers have faced issues with refund policies due to them being genuinely transparent.
- When videos are shared through Later without the correct sizes, the dimensions can be disrupted unless manually resized.
Casey G.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time-consuming and seems glitchy.
Our Experience
Later is a diversely capable management tool for multiple social media platforms, including LinkedIn. The intuitive scheduler allows users to plan and create for multiple LinkedIn accounts users have connected to the tool, which is a relatively simple process. The calendar interface makes it easy for users to manage all their upcoming scheduled posts and drafts. The view is dynamic, allowing people to filter with multiple filters.
Although Later scheduling has limitations for profiles, users can create and post text and multi-image posts for company pages. Even link and video posts are supported but link previews are not available through the platform.
The AI-Powered Caption Writer is another standout feature, helping users generate creative captions for their posts, a feature especially useful for platforms like Instagram. However, this feature is available only in paid plans, and users must manage credits monthly for its usage.
The flexibility provided by Later allows users to pick any custom time for publishing or go with the best time to post suggestions by the tool. And people can even schedule dozens of posts with bulk scheduling.
For busy marketers, Later offers a mobile app that enables posting on LinkedIn even while they are away from their devices. The platform also supports team and client collaboration, allowing feedback and approval cycles to take place directly within the tool.
Pricing:
Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $45, and the final choice, the Advanced option, priced at $80.
Overall Verdict:
Later is a comprehensive and user-friendly tool for managing content scheduling on LinkedIn. Although there are a few aspects vital to LinkedIn management which the tool does not cover that could be limiting for some users looking for an all-rounder solution.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
Ratings:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
Key Features:
- Content scheduling calendar
- Collaborative team features
- Centralized content creator
- AI-powered caption generator
- Custom report generator
- Bulk post upload
- White label options
- Streamlined approval process
- Social Inbox
- Campaign monitoring
Pros
- Sendible provides versatile functionality in a single platform.
- The platform can integrate multiple social accounts and enable users to manage them simultaneously.
Verified User
When I stumbled upon Sendible, I was thrilled by its robust features and reasonable cost. The ability to schedule across multiple channels and content assistance with images were the key selling points for me. It allows you to efficiently manage several social media accounts. Whether it’s scheduling posts, monitoring engagement, or responding to messages, you can do it all in one place.
Cons
- For larger organizations, the white-label subscription can be quite expensive.
- The tool tends to crash when handling large-sized media files.
Desiree J.
The platform often does not handle large photos and will crash when trying to upload them or edit them, resulting in my losing all progress on whatever post I was creating, which can be VERY frustrating. Customer service told me to re-set the cache to alleviate this issue, but it does not always work.
Our Experience
Sendible, unlike the previous contender on the list, is a more versatile solution for businesses to use in LinkedIn management. Its collaborative setup allows teams to work together without any hassle. The approval workflow facilitates clients’ providing their reviews so that all the published content is screened to perfection.
Collaboration in Sendible extends to engagement, where account admins can assign incoming comments to their team members, which they can monitor and respond to.
Sendible has a unique capability to monitor and manage social campaigns, which is especially helpful for visualizing the effectiveness of your LinkedIn strategies. Other than campaigns, the platform also allows users to keep an eye on the analytics of the connected accounts and compile them into reports.
From post creation to scheduling them in bulk using the bulk upload feature, users can maintain their posting consistency with Sendible with relative ease. AI-powered caption generator also is a considerable addition to the platform helping users port unique and engaging content on a daily basis.
The biggest gap noticed in the pricing plans is that while the White Label feature is available, it’s part of the more expensive tiers, making it less accessible for smaller organizations. Additionally, some users report that Sendible can sometimes crash when handling large-sized media files, which could be a limitation for those dealing with high-quality video content.
Pricing:
Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.
Overall Verdict:
Sendible is a feature-rich platform perfect for agencies and brands that require comprehensive LinkedIn scheduling and management tools. However, its higher-tier pricing may be a barrier for smaller teams, and the occasional technical glitches with large files could affect usability. Overall, it’s a powerful solution for teams needing a versatile social media tool.
Best for:
Agencies, eCommerce, and Social Media-based businesses
Ratings:
4.5 / 5 (G2)
Apps:
Web version, Android and iOS apps
Key Features:
- Linkedin Auto-Publishing
- AI Content Creation
- Social Media Calendar
- Collaboration on Content
- Feedback Workflow
- Post-Performance Tracking
- Inbox for LinkedIn Comments
- Social ROI Monitoring
Pros
- Agorapulse has an user-friendly design with simple post scheduling apparatus.
- The in-depth reports give keen insights to brands on their social media performance.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Cons
- Often users are not notified about failed posts.
- The listening feature for LinkedIn is unreliable.
Verified User
Sometimes post publishing fails without explanation–maybe my internet?–and I don’t get notified about it in time. Oftentimes, the LinkedIn listening tool simply doesn’t work for some reason.
Our Experience
Agorapulse is a strong contender for marketers looking for an all-around LinkedIn management tool. Its content calendar and auto-publishing features together help users manage and execute their content strategy on LinkedIn and many other social media platforms. The AI writing assistant and Canva integration are features that help accelerate the process of content creation with Agorapulse.
In terms of user engagement, the inbox for LinkedIn comments centralizes and organizes all comments, making it easier to respond and manage audience feedback.
Collaboration on content is made easy on Agorapulse, allowing team members to work together on posts, while the feedback workflow ensures smooth approval and feedback loops. Performance tracking with analytics gives users detailed insights into how their posts perform on LinkedIn. The social ROI monitoring helps quantify the impact of their social media campaigns.
While Agorapulse offers these advanced tools, the free plan is quite limited in functionality, making it less practical for larger businesses. The premium plans provide access to the core LinkedIn features, but enterprises needing extensive customization might find pricing steep.
Pricing:
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $99 to $199 for managing 10 social profiles.
Overall Verdict:
Agorapulse stands out with its intuitive interface and powerful LinkedIn management tools, making it a strong choice for mid-sized agencies and social media-driven businesses. However, it may not fully satisfy larger enterprises with advanced needs or those seeking more cost-effective plans.
Best for:
Big Marketing Agencies, Brands, and Enterprises.
Ratings:
4 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Key Features:
- Collaborative Calendar
- LinkedIn Listening Abilities
- Planning and Scheduling Posts
- Social Inbox
- Content Library
- Audience Insights
- Analytics and Reporting
Pros
- Brandwatch offers insightful information on audience opinions, behaviors, and sentiments.
- Besides listening capabilities, the platform also supports content scheduling and management features.
- It sets a benchmark against your industry competitors to see where you compete with your rivals using Brandwatch’s Share of Voice.
Verified User
I like the Engage functionality. It allows me to see and interact with all owned-conversations taking place across our social channels.
Cons
- Sometimes, the tool might be buggy when the scheduled posts are not published in defined time slots.
- There is a lack of a wide database, which can be a huge drawback for LinkedIn.
- Sometimes, this tool stops working in the middle, and everything has to be done again.
Verified User
The system doesn’t allow you to post to multiple platforms at the same time, which is how they advertise themselves on Google. Support is hit or miss on how quickly they respond, and although we clear our cache regualarly there are a lot of strange bugs within the system.
Our Experience
Brandwatch is a unique tool among all the other tools in the list, as it started off as an audience intelligence and social listening tool. But now it has evolved to become a whole social media management suite, with a strong focus on LinkedIn related features as well.
Its integration with LinkedIn’s Marketing API enables users to plan, schedule, and publish posts directly from the platform while also analyzing LinkedIn ad performance. The content library allows users to store and organize visual and text assets for consistent posting. This brings together the management of organic and paid LinkedIn strategies in one place.
Furthermore, audience insights and advanced analytics from the platform provide actionable data, helping brands fine-tune their plans. Features such as listening allow users to track conversations and gauge audience sentiment. Complementing this perfectly is the social inbox, which centralizes engagement across LinkedIn, allowing users to manage messages, comments, and mentions seamlessly.
The collaborative calendar feature enhances team coordination by providing a shared view of all planned content, ensuring smooth execution of campaigns across all channels, especially LinkedIn.
While Brandwatch offers advanced features like Share of Voice for competitive benchmarking, these might be absent in some pricing plans, limiting access to comprehensive market insights. The tool’s pricing structure, while scalable, could be more transparent about what each plan offers, particularly for small businesses looking for specific LinkedIn-focused tools.
Pricing:
Brandwatch’s pricing structure caters more to larger enterprises and agencies. It does not have a free trial plan, but it does offer different custom plans for everyone based on their needs. Its full-product suit is a fully customizable plan. The social for small businesses plan is recommended for 1-2 users and costs $108/ month.
Overall Verdict:
Brandwatch is a robust tool for larger businesses with a strong focus on social listening and content management. However, small businesses might find the pricing a bit high for the features available at lower tiers. If an enterprise requires deep analytics and integrated workflows, Brandwatch is a top-tier choice for LinkedIn management.
Best for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Ratings:
4.5 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version
Key Features:
- Dynamic Content Calendar
- LinkedIn Post Scheduling
- AI-Assistant
- Permission Set-Up for Access
- Approval Workflow
- Centralized Dashboard
- Content Management Hub
- Comprehensive Analytics
Pros
- The content approval features eases the way for team collaboration.
- Buffer provides good value for money in the form of multi-account management from the same dashboard.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- Limited editing options force users to pre-edit content before scheduling, reducing in-platform flexibility.
- The mobile app’s functionality is not as efficient compared to the web version.
Nathaly W.
One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited.
Our Experience
Buffer is a versatile LinkedIn management tool designed to simplify LinkedIn post scheduling, enabling users to queue posts with custom timings or automated schedules. The content calendar offers a clear overview of planned posts, ensuring consistency and alignment with marketing goals.
And there are little to no limits to the type of content that can be scheduled with Buffer. It supports text, image, carousel, PDF, video, and link preview posts.
The AI Assistant further boosts productivity by generating captions, repurposing content, and brainstorming ideas. However, content creation and scheduling is not the only function in Buffer but also provides LinkedIn analytics. In-depth data on follower growth, content reach and engagement and page views are visible based on the time period the user selects.
Collaboration is another key feature, with permission-based access allowing secure access for teams and an approval workflow ensuring quality and compliance before publishing.
Despite its strengths, Buffer has some limitations. The platform offers a free plan for beginners, which is helpful but restricted. However, advanced features like deeper analytics and campaign reporting, which are vital for larger organizations, are not Buffer’s forte. And the biggest gripe of most users is the account-based pricing structure which becomes difficult to sustain for users with many accounts to manage.
Pricing:
Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.
Overall Verdict:
Buffer is a cost-effective, user-friendly solution for LinkedIn management, ideal for small to mid-sized teams focused on growth. It excels in scheduling, collaboration, and performance tracking but could enhance its mobile app functionality and content editing options. Although it is valuable for streamlined social media operations, you can always check out Buffer alternatives to find the perfect tool for you.
Best for:
Individual business owners, small agencies, and marketing managers
Ratings:
4.6 / 5 (G2)
Apps:
Web, iOS, and Android versions
Key Features:
- LinkedIn Content Calendar
- Content Scheduling & Publishing
- AI Caption and Image Generator
- Content Discovery
- Best Time to Post
- Media Library
- Approval Workflow
- Analytics and Report Scheduling
Pros
- It has powerful filters that allow users to create custom content for multiple networks at once.
- Its multiple integrations help in the process of content creation with minimum hassle.
Patrick S.
Everything is easy to find in Content Studio. The integration of Canva is streamlined. It’s easy to categorize things, as well as view detailed analytical data on posts type. As a social media manager, I’ve used many other platforms, this one has by far been my favororite.
Cons
- Users require more customizations in the platform.
- ContentStudio does not have any social listening capabilities, which are vital for managing brand reputation.
Lawrence G.
I wish it integrated with more link shorteners, included social-listening, and had an API that worked with Pabbly Connect. I also wish we could enter our own OpenAI keys to make full use of the new AI content-writing features. While the platform is very powerful, it does also feel like upgrades and new features aren’t released unconditionally — many are locked behind paywalls and upsells.
Our Experience
ContentStudio is a multi-functional LinkedIn management tool that provides strong solutions to strengthen your presence on LinkedIn and several other platforms. From overall analysis, it seems that the tool focuses mainly on content creation, scheduling, and analytics.
Its scheduling capabilities and the calendar dashboard ease the planning and posting process for users. The AI caption and image generator adds creativity, saving time for unique and engaging posts. Features like best time to post, profile mentions, and first comment scheduling proves effective to optimize the posts for maximum reach and engagement.
To make content creation as smooth as possible, ContentStudio lets users add images to their LinkedIn posts with a simple drag and drop. This is supported by seamless integration with third-party tools like Canva for graphic creation and Bit.ly for link shortening.
For teams, the approval workflow ensures content quality by simplifying collaboration and feedback loops. ContentStudio also has LinkedIn analytics and reporting features, providing insights into engagement, followers, and post-performance. Users can even create presentable reports out of the data, and schedule them to be sent to relevant stakeholders.
However, there are some limitations. ContentStudio lacks social listening capabilities, which are essential for monitoring brand reputation on platforms like LinkedIn. Also there is no way to monitor and respond to LinkedIn comments due to the lack of social inbox for the platform.
Conclusion
ContentStudio is a practical tool for LinkedIn content scheduling and management, especially for small teams and agencies seeking affordable solutions. While its features are efficient for basic needs, the lack of social listening and high-tier analytics could be drawbacks for advanced users. It’s ideal for streamlined LinkedIn content workflows but might not suffice for organizations seeking in-depth LinkedIn engagement tools or scalability.
Pricing:
ContentStudio has two starter plans at $29/month and $69/month, plus an agency plan with pricing up to $300/month based on the number of accounts.
Overall Verdict:
ContentStudio provides a robust, feature-rich platform that excels in content management for LinkedIn, particularly for businesses aiming to automate and analyze their social media presence. However, the absence of social listening features and the higher costs associated with advanced analytics and reporting may pose limitations for some users, especially those in need of a more comprehensive tool at a lower price point.
Best for:
Professionals, small teams, small or medium businesses
Ratings:
4.3 / 5 (G2)
Apps:
Android, iOS apps and web versions
Key Features:
- LinkedIn Scheduling
- Content Discovery
- Social Content Calendar
- LinkedIn Caption Genration with AI
- Per Post Engagement Metrics
- AI-Powered Hashtag Suggestions
- Team Collaboration
- Top Performing Posts List
Pros
- Ideal for agencies focused on content curation and discovery.
- Its simple setup and user-friendly interface enable seamless scheduling and posting.
Elia G.
It’s a huge time saver. Let’s me plan posts in one sitting and not have to worry about it for a while. Huge amount of content to help post to my page.
Cons
- The interface is intuitive but has a learning curve for new users.
- Users leaving the tool have faced issues with getting their refund.
Verified User
They don’t allow for a refund even in you never used the software! Also the UI takes a bit of getting used to. Once you get the hang of it, the workflow is simple, but it is a journey getting there.
Our Experience
Post Planner simplifies content curation and scheduling with its intuitive features, ensuring an efficient social media experience. Specifically for tailored LinkedIn posts, Post Planner offers several functionalities that stand out. Scheduling allows users to queue posts beforehand, ensuring consistent content delivery.
The caption generation with AI feature helps generate compelling captions using AI, saving time and effort on copywriting. Additionally, the content discovery enables users to find trending posts that resonate with their audience, fostering more engagement. Hashtag suggestions is another asset, offering optimized hashtags that increase content visibility.
The tool offers detailed per-post engagement metrics, providing analytics that help refine strategies for better performance. Teams benefit from collaboration, enabling multiple users to manage and edit posts in unison. The top-performing posts list also helps identify high-impact content that resonates with the audience, guiding future content creation.
However, some advanced features, like detailed analytics and team collaboration, are only available in higher-tier plans.
Despite its strengths, Post Planner has some gaps. The hashtag suggestions and caption generation are only available in the more expensive plans, which might be a limiting factor for smaller businesses. The tool also has a slight learning curve, particularly for new users. The absence of some design features in the free plan is also noticeable.
Pricing:
Post Planner mainly has three plans, starting from $12 per month and going up to $79 per month. The free plan does not give access to advanced features useful for social media professionals.
Overall Verdict:
Post Planner is a powerful tool for LinkedIn content creation and scheduling, offering time-saving features for agencies and businesses. However, the cost of advanced features might limit its accessibility for smaller companies, and its learning curve could deter novice users.
Best for:
Social media consultants, Mid and large-sized businesses, and enterprises.
Ratings:
4.4 / 5 (G2)
Apps:
Web, iOS, Android versions and Sprout Social Chrome Extension
Key Features:
- Advanced LinkedIn Scheduling Tool
- Social Media Monitoring
- Custom URL Tracking
- Social Listening Tools
- Custom Reporting
- Unified Social Inbox
- Team Collaboration and Workflow Approval
Pros
- The tool’s set-up takes minimum time, making it easy for users to seamlessly start posting.
- Sprout Social can be integreated with many other platforms.
Ashley E.
I love that Sprout Social was easy to set up and allows for easy posting/scheduling. The tool is very user-friendly and it didn’t take long to grasp its use. I was able to create an account and get posting the same day! It was very quick to integrate with our other tools such as Salesforce.
Cons
- The dashboard’s design often causes confusion for users to navigate certain features.
- There are certain problems in team collaboration functions which leads to members not being up to date with current ongoings.
Verified User
Information can be found via several different paths and parts of the dashboard, which often leads to confusion if users in our account are all looking at the same data or details.
Our Experience
Sprout Social is another robust social media tool that offers a variety of LinkedIn-specific features. It comes with seamless scheduling for both personal profiles and company pages. Its simple compose window allows users to draft, queue, and schedule posts with ease, while advanced targeting options let you tailor updates to specific industries, job titles, or company sizes. The platform’s content curation capabilities ensure a consistent flow of relevant ideas, reducing the time spent brainstorming new posts.
For performance insights, Sprout Social goes beyond basic LinkedIn analytics by providing a LinkedIn Paid Performance Report. This feature delivers detailed metrics such as impressions, engagement, cost per click (CPC), conversions, and video views, offering a holistic view of paid campaign effectiveness.
The unified inbox is another standout feature, consolidating all messages and comments into one place. This functionality streamlines LinkedIn engagement, enabling users to view message histories and manage threaded conversations efficiently. It’s particularly helpful for maintaining context in interactions and optimizing response times.
However, while the scheduling dashboard is generally user-friendly, some users find certain features hard to locate. The platform’s team collaboration tools also leave room for improvement, as they can sometimes hinder seamless communication within larger teams.
Sprout Social remains a robust option for LinkedIn management, especially for those focused on targeted campaigns and streamlined engagement, though minor usability issues may require attention.
Pricing:
Sprout Social has three paid plans starting from $249 per user every month to manage five social profiles. The other two plans come at $399 and $499 per user/month to manage an unlimited number of social profiles.
Overall Verdict:
Sprout Social stands out as a LinkedIn management solution, ideal for enterprises with its advanced features like social listening and customizable reporting. While its higher price point and occasional usability challenges may pose obstacles for smaller teams, its comprehensive functionalities make it indispensable for larger organizations aiming to optimize their LinkedIn presence.
Best for:
Small to medium businesses, social media managers, agencies, and entrepreneurs
Ratings:
4.8 / 5 (G2)
Apps:
Android, iOS Mobile App, Web Version and Chrome Extension
Key Features:
- Customizable Scheduling
- Hashtag Suggestion & Management
- LinkedIn Scheduling
- First Comment Scheduling
- Analytics and Reporting
- RSS Integration
- Team Collaboration
- Social Inbox
Pros
- SocialBee offers content categorization that ensures organized scheduling and posting.
- SocialBee has evergreen posting options like content recycling and repurposing that help content last long.
Brett H.
I’ve tried a few social posting management solutions, and what I love about Social Bee is that you can tag your post with a category and schedule it by category. I have posts going out several times a week, and I don’t have to touch it. Also easy to integrate RSS feeds into the mix so my podcasts and blog posts are automatically picked up. Chrome extension makes it easy to quickly do a post at the moment.
Cons
- Due to all the advanced features, users have difficulty in learning to work with the tool.
- The mobile app doesn’t function as effectively as the web version.
Verified User
Well, it’s a little bit of a steep learning curve only because there’s so many features. I do feel like the bulk editor can be a little more streamlined as well.
Our Experience
SocialBee is another robustly versatile tool for LinkedIn management, coming with all the core functionalities marketers need. If we start from the beginning, it connects and helps manage personal and company profiles on LinkedIn, right from planning content to monitoring its performance after publishing.
The platform provides an AI generator for caption and image creation, and hashtag suggestions and integrations with external tools like Canva and Unsplash for creating engaging posts. Users can customize their content adding custom thumbnails to videos and links on LinkedIn.
After creation, SocialBee has some advanced scheduling options, enabling users to create custom posting queues, giving them the best times to post, and scheduling first comments along with the posts. RSS feed automation is particularly useful in letting people share relevant content from any website through their links.
With all the functionalities, SocialBee can sometimes slow down but proves to be a great option for social media teams. It allows a single account to be divided into multiple workspaces so multiple brands can be managed simultaneously. Team members can be granted roles and collaborate on content creation, exchanging.
In addition to all the above, the social inbox in SocialBee compiles all the incoming comments and brand mentions from LinkedIn into one dashboard. Also analytics and reporting gives indepth metrics regarding the LinkedIn’s performance. Although not available for lower-priced plans, analytics data can be compiled into presentable reports as PDF files.
Pricing:
SocialBee has segregated its pricing plans into two segments, catering to solo entrepreneurs, small businesses, and larger and enterprise-level organizations. The Standard plans start at $29, and the Agency plans go up to $134.
Overall Verdict:
SocialBee is an ideal choice for businesses seeking structured and efficient LinkedIn management, particularly for long-term strategies involving evergreen content. While its pricing and mobile app usability present minor hurdles, the platform’s strengths in scheduling, collaboration, and audience engagement make it a valuable asset for scaling LinkedIn campaigns.
What to Look for in the Right LinkedIn Management Tool for Your Business
- Affordable Pricing: Choose a tool that fits your budget and delivers essential features without overspending. Ensure it aligns with your marketing budget, regardless of your business size.
- Essential Features: Identify your needs—whether you require comprehensive tools or basic analytics. Pick a solution that matches your business requirements and is within your price range.
- User-Friendly Design: Opt for a user-friendly tool with an intuitive interface, ensuring smooth navigation for users with minimal technical experience.
- Scalability: Select software that grows with your business. Ensure it allows for easy expansion, like adding team members or managing more accounts, with clear cost structures.
- Reliable Support: Choose a platform with responsive customer support to assist with setup and troubleshooting. Check user reviews to gauge support quality.
By considering these factors, you can confidently choose the best Twitter management tool for your business.
Why Do We Need a LinkedIn Management Tool?
We’ve covered everything you need to know about LinkedIn management tools and how to choose the best one for your business. If you’re still uncertain about the value these tools can bring, here’s a breakdown of their key benefits:
- Manage multiple social media profiles from one dashboard, saving time and improving organization.
- Boost ROI with cost-effective tools offering powerful features and streamlined workflows.
- Enhance team collaboration with shared access, task delegation, and real-time updates.
- Reduce errors with automated scheduling, proofreading capabilities, and consistent content delivery.
- Plan and optimize your social media calendar using clear workflows and strategic insights.
- Monitor performance with detailed analytics and real-time reporting.
- Integrate effortlessly with other platforms and apps for enhanced functionality.
- Deliver polished, professional results through timely updates and customized strategies for clients.
Conclusion
No platform works better than LinkedIn when it comes to establishing your brand and making connections in the professional community. LinkedIn management tools are essential for making the most of this powerful professional platform.
From scheduling and publishing content to analyzing engagement and automating key tasks, these tools help you maximize your reach and efficiency. By investing in the right tool, you can ensure consistent, impactful, and data-driven campaigns tailored to your audience.If you want to start safe, try SocialPilot’s 14-day free trial which comes with all of its advanced features to build your LinkedIn presence.
Frequently Asked Questions
What are LinkedIn tools?
LinkedIn tools are software that integrate with the platform and automate everyday tasks for LinkedIn marketing. This saves a lot of time and increases users' productivity to establish their presence on the professional platform.
Which is the best LinkedIn management tool?
There are a lot of LinkedIn management tools available but versatile options like SocialPilot work best for marketers. It helps manage multiple accounts and automate content posting, performance monitoring and audience engagement from the same place.
What are 5 benefits of LinkedIn?
Here five main benefits of using LinkedIn:
- Expand your network: Connect with like-minded professionals, influencers, and groups to share insights, learn, and build meaningful relationships.
- Stay informed: Follow companies, influencers, and hashtags to stay updated on industry news and trends relevant to your field.
- Build credibility: Showcase your skills, achievements, and expertise through your profile, posts, and published content to establish authority.
- Learn new skills: Access LinkedIn Learning for courses and certifications to boost your professional growth.
- Boost marketing efforts: Use your LinkedIn page to promote your brand, generate leads, and engage with your audience.
How do I automate my LinkedIn profile?
You can use a LinkedIn automation tool to automate the bulk of your LinkedIn tasks, including daily posting, tracking analytics, monitoring and responding to messages from the audience.
What is the best time to post on LinkedIn?
The best time to post on LinkedIn varies from niche to niche. However, posting between 10 am-12 pm on Tuesdays, Wednesdays, and Thursdays show better results.
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