LinkedIn has proven to be the most effective platform for strengthening your brand and making connections in the industry. Businesses that post weekly on LinkedIn get 2x more engagement than those that don’t. However, marketers get bogged down by the amount of daily effort it takes to consistently succeed on LinkedIn.
To prevent this from happening to you, LinkedIn management tools have proven to be the most effective solution. These tools use their API connection to the platform to automate a multitude of LinkedIn activities, streamlining your efforts.
We have curated a list of the LinkedIn management platforms, which provide diverse and advanced LinkedIn features for the benefit of marketers like you.
But before we dive into these tools, let’s understand what these tools are and how they can help you.
What are LinkedIn Management Tools and Why Do We Use Them?
LinkedIn management tools are specialized platforms that help businesses and professionals manage their LinkedIn presence more effectively. Instead of manually handling posting, engagement, and analytics, these tools centralize and automate the process – making LinkedIn marketing easier, faster, and more impactful.
However, if you’re still wondering how these tools can help you, then here are some ways in which these tools can help you manage your LinkedIn presence:
- Manage multiple social media profiles from one dashboard, saving time and improving organization.
- Boost ROI with cost-effective tools offering powerful features and streamlined workflows.
- Enhance team collaboration with shared access, task delegation, and real-time updates.
- Reduce errors with automated scheduling, proofreading capabilities, and consistent content delivery.
- Plan and optimize your social media calendar using clear workflows and strategic insights.
- Monitor performance with detailed analytics and real-time reporting.
- Integrate effortlessly with other platforms and apps for enhanced functionality.
- Deliver polished, professional results through timely updates and customized strategies for clients.
Benefits of Using LinkedIn Management Tools
Before diving into the LinkedIn management tools themselves, it’s important to understand why they matter. LinkedIn management platforms aren’t just about convenience – they give businesses the structure, insights, and efficiency needed to compete in a crowded digital space.
Here’s how they add real value to your brand:
1. Time-Saving Through Automation
Automating tasks like scheduling posts, bulk publishing, and repetitive follow-ups helps businesses reclaim valuable hours. This allows teams to focus on strategy, creativity, and nurturing client relationships instead of manual posting.
2. Better Analytics and Insights
Management tools provide in-depth data on engagement, impressions, and audience growth. These insights help brands identify what’s working, refine content strategies, and make decisions that align with business goals.
3. Consistent Branding
By using centralized dashboards and scheduling features, businesses can maintain a steady posting frequency and uniform brand voice. This consistency builds trust and reinforces brand identity across LinkedIn.
4. Improved Audience Engagement
With unified inboxes and real-time alerts, businesses can quickly respond to comments and messages. This not only boosts customer satisfaction but also strengthens long-term professional relationships.
5. Streamlined Content Planning
LinkedIn management tools make it easier to visualize and organize campaigns through content calendars. This ensures businesses can plan ahead, align posts with key initiatives, and avoid last-minute gaps in their strategy.
How we Analyze and Select These Tools:
This list of tools has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, G2 ratings and reviews, price points, and scalability. To curate this list, we focused heavily on management-related capabilities – from scheduling and publishing consistency to analytics dashboards that measure performance, and team collaboration functions that streamline workflow. Our goal is to enable marketers to choose tools that will help scale their business.
12 LinkedIn Management Tools for All Business Types
Managing LinkedIn effectively requires the right mix of scheduling, analytics, lead generation and outreach tools. For a broader view, you can also explore some of the best LinkedIn tools that support different aspects of your strategy. So, to help you make the right choice, we’ve come up with 12 best LinkedIn management tools, few from each of these categories, so you can choose the ones tailored for your business needs.
- SocialPilot – All-in-one LinkedIn scheduling and analytics tool with AI features, bulk posting, and team collaboration.
- Later – Visual content calendar and scheduling tool, popular for planning LinkedIn posts with ease.
- Sendible – Full-featured social media management tool ideal for agencies managing multiple clients.
- Buffer – Simple and cost-effective scheduling tool with approval workflows and a user-friendly dashboard.
- ContentStudio – AI-powered content discovery and scheduling tool with strong filters and seamless integrations.
- Hootsuite – Enterprise-level LinkedIn management tool with advanced analytics, ROI tracking, and benchmarking.
- Agorapulse – Easy-to-use scheduling and reporting platform with detailed LinkedIn performance insights.
- Brandwatch – Social listening and analytics tool with competitive benchmarking and sentiment analysis.
- Sprout Social – Comprehensive scheduling, monitoring, and reporting platform with strong integrations.
- Expandi – LinkedIn automation tool focused on outreach, lead generation, and campaign personalization.
- LinkedIn Sales Navigator – Official LinkedIn sales intelligence tool with advanced search and InMail features.
- Evaboot – Sales Navigator add-on for extracting leads and verified emails quickly and efficiently.
A Quick Overview of the Top LinkedIn Management Tools
In this section, we’re diving into the top LinkedIn management tools. To make your decision easier, we’ve handpicked the best options and broken down their key features for a straightforward comparison.
 SocialPilot |
 Sprout Social |
 Buffer |
 Sendible |
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|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $199/Month | Starts at $36/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | SMBs & Brands | SMBs & Brands |
| Social Profiles | 7 | 5 | 6 | 6 |
| Ease of Use | ||||
| Support | ||||
| Publishing | ||||
| Smart Queues |  |
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| Repeat Posts | |
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| Calendar View | |
(Perplexing) |
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Complex |
| Auto Post From RSS Feeds | |
(Only for higher plans) |
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| Bulk Scheduling | (500 Posts) |
350 Posts | |
(350 posts) |
| LinkedIn Carousel | (Converts images into PDF internally) |
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| First Comment | |
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| Post Creation | ||||
| Draft Your Posts | |
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| Image Editor | |
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Limited |
| AI Assistant | |
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In higher plans |
| Hashtag Generator | (Aligned with captions) |
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| Audience Targetting | |
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| Profile Mention | |
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| Holiday Calendar | |
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| Canva Integration | (On all plans) |
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| Media From External Sources | |
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(Not from cloud storage) |
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| Content Library | |
(Only in higher plans) |
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| Team Collaboration | ||||
| Content Approval Workflows | (Quick and Easy) |
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(Basic) |
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| Multi-User Collaboration Per Post | |
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| Comments on Post | |
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(No tagging) |
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| Client Management | (Unlimited clients) |
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| Engagement | ||||
| Social Inbox | (Unified Inbox) |
(Overtly Complex) |
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| Reply to DMs & Comments | |
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| Reply to Reviews & Queries | |
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| Analytics | ||||
| Detailed Social Media Analytics | (Easy to read) |
(Complex) |
(Lacking depth of insights) |
Complex |
| Post Performance | |
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| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| White Label | ||||
| White Label Dashboard | |
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| Branded Downloadable Report | |
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| Support | ||||
| Priority Customer Support | |
(Email and Chat) |
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| Try for Free | Learn More | Learn More | Learn More | |
Best Overall LinkedIn Management Tool
Tools like SocialPilot, Later, and Sendible offer all-in-one LinkedIn management solutions—covering scheduling, analytics, and engagement from a single dashboard. Great for teams who want control and clarity without juggling multiple platforms.
Best for:
Rating:
4.5 / 5 (G2)
Apps:
Web version, Android & iOS apps, Chrome, Firefox, and Edge web extensions
Social Media Platform Supported:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Threads, Bluesky, YouTube, and Google Business Profile
About SocialPilot:
SocialPilot is a LinkedIn management platform that helps businesses, marketers, and agencies publish smarter and grow faster on LinkedIn. It streamlines content delivery with features like LinkedIn scheduler , first-comment scheduling, audience targeting, and bulk posting. Its drag-and-drop calendar, advanced analytics, white-label reports, and team collaboration tools ensure you can track performance and present results professionally.
Key Features of SocialPilot:
- LinkedIn Content Scheduler: Plan and publish posts directly to LinkedIn with ease.
- Web & Mobile Scheduling: Schedule posts on the go using both web and mobile apps.
- Multi-Format Support: Publish content in multiple formats, including text, images, videos, and links.
- Bulk Post Scheduling: Upload and schedule hundreds of posts at once to save time.
- Drag-and-Drop Calendar: Manage campaigns visually with a calendar that supports easy drag-and-drop rescheduling.
- LinkedIn Carousel Publishing: Share carousels in PDF or image format to maximize engagement.
- Cloud Integrations: Connect seamlessly with Google Drive, Dropbox, Box, and Unsplash for content sourcing.
- First Comment Scheduling: Schedule the first comment on LinkedIn posts for hashtags or added context.
- AI Pilot: Generate captions, hashtags, and content ideas using AI assistance.
- Audience Targeting: Refine post visibility with targeted audience options for LinkedIn.
- Advanced Analytics: Get detailed insights into post performance, engagement, and audience growth.
- White-Label PDF Reporting: Download branded reports to share results professionally with clients.
- Unified Social Inbox: Manage comments, messages, and interactions from one centralized inbox.
- Approval-on-the-Go: Enable clients to review and approve posts instantly without logging in.
- Team Collaboration: Assign roles, manage permissions, and streamline team workflows.
Strengths
- Multi-Account Management: Easily handle multiple LinkedIn profiles from one dashboard.
- Content Calendar: Simplifies planning, scheduling, and rescheduling LinkedIn posts with a visual calendar.
- Bulk Scheduling: Save time by scheduling up to 500 posts at once.
- Team Collaboration: Streamlined collaboration features allow teams and clients to work together efficiently on content creation and publishing.
Jessica D.
If you’re managing multiple social media accounts and need an efficient way to schedule content in bulk, SocialPilot is an excellent choice. One of the best aspects of SocialPilot’s bulk scheduling is the flexibility. You can schedule hundreds of posts in advance, ensuring your content calendar stays on track without constant manual input. The visual calendar and queue management features also make it easy to see your upcoming posts at a glance, giving you full control over your publishing strategy.
Areas to Improve
- Account Reconnection Issues: Occasionally, connected LinkedIn accounts get disconnected and require reauthentication.
- Carousel Conversion Delay: Converting multiple images into a single PDF carousel can take a few extra seconds.
Verified User
Honestly, there is not much I dislike. Once in a while, profiles need to be reconnected. But maybe that happens on all platforms.
What’s the Standout Feature of SocialPilot:
SocialPilot’s most standout feature for LinkedIn management is its comprehensive publishing and scheduling capabilities. It enables bulk scheduling of up to 500 posts, supports carousel posts with up to 30 images (which LinkedIn’s native app doesn’t allow), and includes the option to schedule a link as the first comment to improve organic reach. This functionality makes it highly efficient for individuals and agencies managing content at scale.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Simplify Instagram Scheduling with SocialPilot
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Best Overall LinkedIn Management Software for:
Rating:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
About Later:
Later is a visual-first social media scheduling tool that brings simplicity and efficiency to LinkedIn content management. With its intuitive drag-and-drop calendar and centralized scheduling dashboard, it makes planning campaigns a breeze. AI-powered captions, bulk post scheduling, and a dedicated content hub help you create, organize, and repurpose LinkedIn content with ease. Plus, team and client collaboration features ensure smoother workflows.
Key Features:
- Intuitive Content Calendar: Plan and organize posts visually with a drag-and-drop calendar.
- AI-Powered Captions: Generate engaging captions quickly using built-in AI assistance.
- Bulk Scheduling: Save time by scheduling multiple posts across accounts in one go.
- Team & Client Collaboration: Collaborate seamlessly with teammates and clients through shared workflows.
- Centralized Scheduling Dashboard: Manage all scheduled content from a single, easy-to-navigate dashboard.
- Content Management Hub: Store, organize, and repurpose creative assets for streamlined content production.
Strengths
- Drag-and-Drop Calendar: Simplifies scheduling and content management with an intuitive visual interface.
- User-Friendly Dashboard: The centralized scheduling dashboard is easy to navigate, even for beginners.
Emily F.
I mostly use Later for their link in the bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing.
Areas to Improve
- Refund Policy Concerns: Customers have reported issues with refund policies not being fully transparent.
- Video Resizing Issues: Videos may face dimension problems when uploaded without the correct sizes, requiring manual adjustments.
Casey G.
I really dislike it when Later tells me a video I’m posting is too long, or the dimensions aren’t right, and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time-consuming and seems glitchy.
What’s the Most Standout Feature of Later:
Later’s most standout feature as a LinkedIn management tool is its integrated AI-powered content production and visual-first content planning. While many social media management tools offer scheduling, Later’s primary differentiation lies in streamlining the entire content creation workflow for both individual profiles and Company Pages.
Pricing:
Best for:
Rating:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
About Sendible:
Sendible is a LinkedIn management platform built for brands, businesses, or agencies handling multiple client accounts. With its visual content calendar, bulk scheduling, and AI-powered caption generator, it makes planning and publishing LinkedIn content seamless. White-label dashboards and tailored reports provide agencies with a professional edge, while collaborative workflows and streamlined approvals ensure smooth client communication across teams.
Key Features:
- Content Scheduling Calendar: Plan, organize, and publish posts with a visual drag-and-drop calendar.
- Collaborative Team Features: Enable teams to work together seamlessly with role assignments and shared workflows.
- Centralized Content Creator: Create and manage posts directly within Sendible’s unified platform.
- AI-Powered Caption Generator: Generate engaging captions quickly using AI assistance.
- Custom Report Generator: Build tailored reports to highlight performance metrics for clients.
- Bulk Post Upload: Save time by uploading and scheduling multiple posts in one go.
- White-Label Options: Provide clients with branded dashboards and reports for a professional experience.
- Streamlined Approval Process: Simplify content review and approval workflows for clients and teams.
- Social Inbox: Manage comments, messages, and mentions across platforms in one place.
- Campaign Monitoring: Track and measure the effectiveness of campaigns across multiple accounts.
Strengths
- Content Queues and Recycling: Sendible offers queues for publishing evergreen content, which automatically recirculates your best-performing posts for maximum reach.
- Multi-Account Integration: Easily integrates multiple social accounts, allowing simultaneous management from one dashboard.
Verified User
When I stumbled upon Sendible, I was thrilled by its robust features and reasonable cost. The ability to schedule across multiple channels and content assistance with images were the key selling points for me. It allows you to efficiently manage several social media accounts. Whether it’s scheduling posts, monitoring engagement, or responding to messages, you can do it all in one place.
Areas to Improve
- No real-time alerts: The platform’s unified inbox doesn’t update in real-time. It can take a few hours for new messages or comments to appear in the “Priority Inbox” for sentiment analysis.
- Limited analytics on lower plans: The most detailed analytics are reserved for higher pricing tiers, so users on lower-cost plans get less-granular reporting.
Desiree J.
The platform often does not handle large photos and will crash when trying to upload them or edit them, resulting in my losing all progress on whatever post I was creating, which can be VERY frustrating. Customer service told me to reset the cache to alleviate this issue, but it does not always work.
What’s the Most Standout Feature of Sendible:
For brands growing on LinkedIn, Sendible’s most standout features are its centralized, all-in-one content workflow and first comment scheduling. Its single dashboard allows you to use an AI Writing Assistant to generate on-brand copy, automatically resize visuals for optimal LinkedIn display, and schedule a first comment right after a post publishes to boost organic reach and engagement. This integrated approach ensures consistent content optimization and engagement management from one place.
Pricing:
Best LinkedIn Scheduling Tools
If planning posts in advance is your priority, Buffer, Hootsuite, and ContentStudio make it easy to queue, preview, and schedule content for optimal times. They’re ideal for keeping your LinkedIn calendar running on autopilot.
Best for:
Rating:
4.5 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version
About Buffer:
Buffer is a social media management tool designed for individuals, businesses, and agencies to streamline content planning and publishing. It offers an intuitive calendar, team collaboration workflows, and AI-assisted post creation, making it easier to manage LinkedIn alongside other platforms. With robust analytics and centralized dashboards, Buffer helps teams stay organized and data-driven.
Key Features:
- Dynamic Content Calendar: Plan and visualize posts with a drag-and-drop calendar.
- LinkedIn Post Scheduling: Schedule posts in advance to ensure consistent brand presence.
- AI-Assistant: Generate captions, ideas, and improvements for social posts.
- Permission Set-Up for Access: Assign role-based permissions for secure collaboration.
- Approval Workflow: Streamline content review and approval between teams and managers.
- Centralized Dashboard: Manage multiple LinkedIn accounts from one place.
- Content Management Hub: Organize and store content assets for quick access.
- Comprehensive Analytics: Track engagement, reach, and performance across posts.
Strengths
- Seamless Collaboration: Content approval features simplify team workflows and reviews.
- Cost-Effective Multi-Account Management: Offers strong value by managing several LinkedIn profiles from a single dashboard.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy-to-use asset library. Having multiple platforms in one place, but still having the benefit of most of the native apps, is well worth the subscription cost.
Areas to Improve
- Editing Limitations: Users must pre-edit content before uploading, limiting in-platform flexibility.
- Mobile App Functionality: The app provides fewer features and less efficiency compared to the desktop version.
Nathaly W.
One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited.
What’s the Most Standout Feature of Buffer:
Buffer’s most standout feature is the seamless combination of its user-friendly publishing calendar and the ability to customize posts for each platform from a single composer. This allows brands to maintain a consistent posting schedule across all their social channels. The visual, drag-and-drop calendar provides an organized overview of upcoming content, saving significant time and ensuring a consistent brand presence.
Pricing:
Best LinkedIn Scheduling Tool for:
Rating:
4.6 / 5 (G2)
Apps:
Web, iOS, and Android versions
About ContentStudio:
ContentStudio is an all-in-one social media management platform built for brands and agencies to plan, publish, and track content performance. With AI-powered content creation, discovery tools, and advanced scheduling features, it enables businesses to maximize engagement on LinkedIn and beyond. Its approval workflows and reporting make it a strong choice for collaborative teams.
Key Features:
- LinkedIn Content Calendar: Organize, plan, and manage posts visually.
- Content Scheduling & Publishing: Schedule posts in advance across multiple LinkedIn accounts.
- AI Caption and Image Generator: Create engaging captions and visuals instantly with AI assistance.
- Content Discovery: Find trending and relevant content to share with your audience.
- Best Time to Post: Optimize posting schedules to maximize engagement.
- Media Library: Store and manage images, videos, and assets in one place.
- Approval Workflow: Enable teams to review and approve content before publishing.
- Analytics and Report Scheduling: Measure performance and schedule reports for teams and clients.
Strengths
- Custom Content Creation: Powerful filters let users create tailored content for multiple networks simultaneously.
- Seamless Integrations: Supports various integrations to simplify content creation and publishing workflows.
Patrick S.
Everything is easy to find in Content Studio. The integration of Canva is streamlined. It’s easy to categorize things, as well as view detailed analytical data on post types. As a social media manager, I’ve used many other platforms; this one has by far been my favorite.
Areas to Improve
- Limited Customization: Users often need more flexibility and deeper customization options within the platform.
- No Social Listening Capabilities: Lacks tools to monitor brand mentions and sentiment, which are vital for reputation management.
Lawrence G.
I wish it integrated with more link shorteners, included social-listening, and had an API that worked with Pabbly Connect. I also wish we could enter our own OpenAI keys to make full use of the new AI content-writing features. While the platform is very powerful, it does also feel like upgrades and new features aren’t released unconditionally — many are locked behind paywalls and upsells.
What’s the Most Standout Feature of ContentStudio:
ContentStudio’s most standout feature is its robust content discovery and curation tools, complemented by powerful automation campaigns. The platform enables brands to effortlessly find trending industry articles and media, then automatically schedule and publish this high-performing curated content to maintain a consistent, thought-leader presence on LinkedIn.
Pricing:
Best for:
Rating:
4 (G2) & 4.4 (Capterra)
Apps:
Android and iOS Mobile App and Web Version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
About Hootsuite:
Hootsuite is a leading social media management platform designed to handle everything from scheduling and publishing to advanced analytics. It helps businesses and agencies manage multiple LinkedIn accounts efficiently, providing detailed insights into their performance. With features like ROI tracking, benchmarking, and historical analysis, Hootsuite equips teams to make data-driven decisions and scale their LinkedIn strategy.
Key Features:
- Comprehensive Dashboard: Manage multiple LinkedIn accounts and campaigns from one centralized hub.
- Post-Level Analytics: Track performance metrics for individual posts.
- Page-Level Metrics: Gain insights into overall page growth and engagement trends.
- Competitive Benchmarking: Compare LinkedIn performance with industry peers.
- ROI Tracking: Measure the business impact of LinkedIn campaigns.
- Customizable Reports: Create tailored reports to fit team or client needs.
- Historical Data Analysis: Access long-term data to identify trends and optimize future strategies.
Strengths
- Flexible Analytics: Hootsuite provides both summary insights and in-depth reports, making it suitable for users with varying analytical needs.
- Multi-Account Efficiency: Managing multiple LinkedIn accounts is streamlined with Hootsuite, helping users boost their efficiency.
- Comprehensive Metrics: From simple engagement stats to in-depth competitor tracking, Hootsuite monitors a comprehensive set of performance metrics.
Cristina P.
It’s also wonderful to have a one-stop shop on how to access analytics, plan, and review how posts went!
Areas to Improve
- Complex Interface for Beginners: Can feel overwhelming for users unfamiliar with analytics-heavy tools.
- Data Refresh Delays: Metrics don’t always update in real time, limiting quick decision-making.
- Time-Intensive Management: Fully utilizing advanced features and multiple accounts requires significant time investment.
Verified User in Marketing and Advertising
The analytics portion of the platform is significantly inaccurate on many metrics, and the content calendar often fails to display scheduled posts unless you clear your history and cache each time.
What’s the Standout Feature of Hootsuite:
Hootsuite’s most standout feature is its comprehensive Streams dashboard for monitoring and its robust team collaboration tools. Hootsuite allows brands to create customizable streams to monitor various LinkedIn activities simultaneously, from their own content and mentions to industry keywords and competitor activity. This is paired with sophisticated team management and approval workflows, ensuring that posts for multiple brand profiles are on-brand and reviewed before publication.
Pricing:
Best LinkedIn Analytics Tools
For deep performance-related analytics, Sprout Social, Brandwatch, and Agorapulse go beyond basic metrics. These tools track everything from engagement rates to audience growth, helping you fine-tune your strategy with real data.
Best for:
Rating:
4.5 / 5 (G2)
Apps:
Web version, Android, and iOS apps
About Agorapulse:
Agorapulse is a social media management tool that simplifies LinkedIn publishing, monitoring, and reporting for businesses and agencies. It combines auto-publishing, AI-driven content creation, and collaboration features to streamline workflows. With strong analytics and ROI tracking, it’s designed to help brands make smarter, data-backed decisions while maintaining efficient engagement.
Key Features:
- LinkedIn Auto-Publishing: Schedule and publish posts automatically to maintain consistency.
- AI Content Creation: Generate post ideas and captions with AI assistance.
- Social Media Calendar: Plan and organize LinkedIn campaigns visually.
- Collaboration on Content: Work together on posts with teammates for smooth approvals.
- Feedback Workflow: Share and gather input to refine content before publishing.
- Post-Performance Tracking: Monitor engagement and results for individual posts.
- Inbox for LinkedIn Comments: Manage and reply to LinkedIn comments from one place.
- Social ROI Monitoring: Measure the return on investment from LinkedIn campaigns.
Strengths
- User-Friendly Interface: Simple scheduling and navigation make it accessible for teams of all sizes.
- Detailed Reporting: Provides in-depth reports with actionable insights into LinkedIn performance.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Areas to Improve
- Post Failure Notifications: Users are not always alerted when scheduled posts fail.
- Unreliable Listening Feature: Its LinkedIn listening capabilities lack accuracy and consistency.
Verified User
Sometimes post-publishing fails without explanation–maybe my internet?–and I don’t get notified about it in time. Oftentimes, the LinkedIn listening tool simply doesn’t work for some reason.
What’s the Standout Feature of Agorapulse:
Agorapulse’s most standout features are its unified social inbox and built-in customer relationship management (CRM) capabilities. The social inbox consolidates all LinkedIn comments, mentions, and private messages, while the embedded CRM functionality allows brands to label and track interactions with users. Using this tool, brands can nurture relationships with important followers, partners, or leads directly within the platform.
Pricing:
Best for:
Rating:
4 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version
About Brandwatch:
Brandwatch is a social media management and analytics platform known for its strong listening capabilities and audience insights. It helps businesses understand audience sentiment, track competitor performance, and plan LinkedIn content with precision. With its collaborative calendar, social inbox, and analytics, Brandwatch enables teams to streamline publishing while staying informed on industry trends.
Key Features:
- Collaborative Calendar: Plan and schedule LinkedIn posts with team collaboration.
- LinkedIn Listening Abilities: Monitor conversations, opinions, and sentiments about your brand.
- Planning and Scheduling Posts: Maintain consistency with advanced scheduling options.
- Social Inbox: Manage LinkedIn comments and messages from one centralized place.
- Content Library: Organize and reuse media assets for efficient content creation.
- Audience Insights: Understand the behaviors, preferences, and sentiments of your audience.
- Analytics and Reporting: Track performance metrics and generate detailed reports.
Strengths
- Deep Audience Insights: Provides detailed data on audience opinions, behaviors, and sentiments.
- Comprehensive Features: Combines listening, scheduling, and content management for LinkedIn.
- Competitive Benchmarking: Share of Voice tool lets brands compare performance against industry rivals.
Verified User
I like the Engage functionality. It allows me to see and interact with all owned conversations taking place across our social channels.
Areas to Improve
- Scheduling Bugs: Posts may occasionally fail to publish at their scheduled time.
- Limited Database: Narrower coverage can restrict LinkedIn monitoring capabilities.
- Stability Issues: The platform sometimes stops working, requiring users to redo tasks.
Verified User
The system doesn’t allow you to post to multiple platforms at the same time, which is how they advertise themselves on Google. Support is hit or miss on how quickly they respond, and although we clear our cache regularly, there are a lot of strange bugs within the system.
What’s the Standout Feature of Brandwatch:
Brandwatch’s most standout feature is its deep consumer intelligence and social listening capabilities. The platform analyzes a vast array of online conversations to provide rich, data-driven insights into consumer sentiment, market trends, and competitive performance. This allows brands to not only schedule posts but to craft their entire LinkedIn strategy based on a deep, data-fueled understanding of their audience and market.
Pricing:
Brandwatch’s pricing structure caters more to larger enterprises and agencies. It does not have a free trial plan, but it does offer different custom plans for everyone based on their needs. Its full product suite is a fully customizable plan. The social for small businesses plan is recommended for 1-2 users and costs $108/ month.
Best for:
Rating:
4.4 / 5 (G2)
Apps:
Web, iOS, Android versions, and Sprout Social Chrome Extension
About Sprout Social:
Sprout Social is a powerful social media management tool that helps businesses plan, schedule, and monitor LinkedIn content with ease. It combines publishing, listening, reporting, and engagement features into one platform. With seamless integrations and advanced analytics, Sprout Social supports data-driven decision-making while enabling teams to collaborate efficiently.
Key Features:
- Advanced LinkedIn Scheduling Tool: Plan and publish posts at optimal times for maximum reach.
- Social Media Monitoring: Track brand mentions and industry conversations in real time.
- Custom URL Tracking: Add and monitor custom URLs to measure campaign effectiveness.
- Social Listening Tools: Gain insights into audience sentiment and emerging trends.
- Custom Reporting: Build tailored reports with detailed performance insights.
- Unified Social Inbox: Manage all LinkedIn comments and messages from a single inbox.
- Team Collaboration and Workflow Approval: Simplify teamwork with role assignments and approval workflows.
Strengths
- Quick Onboarding: Minimal setup time helps users start posting and managing campaigns quickly.
- Wide Integrations: Easily connects with multiple platforms and tools for streamlined workflows.
Ashley E.
I love that Sprout Social was easy to set up and allows for easy posting/scheduling. The tool is very user-friendly, and it didn’t take long to grasp its use. I was able to create an account and get posting the same day! It was very quick to integrate with our other tools, such as Salesforce.
Areas to Improve
- Confusing Dashboard Design: Users often find navigation across features less intuitive.
- Collaboration Gaps: Issues in team collaboration tools can lead to members missing real-time updates.
Verified User
Information can be found via several different paths and parts of the dashboard, which often leads to confusion if users in our account are all looking at the same data or details.
What’s the Standout Feature of Sprout Social:
Sprout Social comes with a unified Smart Inbox with built-in AI assistance and comprehensive team collaboration tools. The Smart Inbox centralizes all LinkedIn comments and messages, while the AI helps analyze sentiment and suggest on-brand replies, enabling swift and efficient engagement. This is tightly integrated with robust collaboration features, including approval workflows and activity detection, which ensure seamless teamwork and maintain brand consistency across all LinkedIn interactions.
Pricing:
Sprout Social has three paid plans starting from $199 per user every month to manage five social profiles. The other two plans come at $299 and $399 per user/month to manage an unlimited number of social profiles. Want the full picture? Here’s our in-depth Sprout Social pricing guide with a breakdown of all plans and features.
Best LinkedIn Lead Generation and Outreach Tools
Looking to grow your network or find prospects? Expandi, LinkedIn Sales Navigator, and Evaboot are popular LinkedIn marketing tools that help automate outreach, enrich leads, and identify decision-makers – perfect for B2B marketers and sales teams.
Best for:
Rating:
4.1 / 5 (G2)
Apps:
Web version
About Expandi:
Expandi is a LinkedIn automation platform designed to simplify outreach and lead generation. It allows users to create automated campaigns that combine multiple actions, personalize outreach at scale, and manage campaigns visually. With features like data scraping and email integration, Expandi helps businesses maximize ROI from LinkedIn networking and prospecting.
Key Features:
- Email Outreach Automation: Automate LinkedIn and email outreach for consistent engagement.
- Automatic Scenario Creation: Build campaigns that combine multiple actions for efficiency.
- Data Scraping and Personalization: Collect data and personalize messages to increase response rates.
- Visual Campaign Management: Design and monitor campaigns with a simple visual interface.
Strengths
- Automated Outreach: Simplifies prospecting with powerful outreach and response automation.
- Cost-Effective Solution: Provides strong ROI by streamlining lead generation efforts.
Verified User
It helps you to keep track on everything and automate your outgoing messages.
Areas to Improve
- Unreliable Customer Support: Users often report inconsistent and unhelpful support experiences.
- Frequent Bugs: The platform can be unstable, affecting campaign performance.
Verified User
I’ve used software similar to this that was far easier and had better results. The results I had using Expandi were awful. The customer service was terrible. They charged an extra subscription to my account without me knowing and refused to give me a refund when I found.
What’s the Standout Feature of Expandi:
Expandi’s most standout features are its cloud-based, multi-channel outreach campaigns and its advanced safety protocols. The smart campaign builder allows brands to create sophisticated sequences that combine automated LinkedIn actions, such as personalized connection requests and post-engagement, with email follow-ups for higher response rates
Pricing:
Best for:
Rating:
4.3 / 5 (G2)
Apps:
Web application only
About LinkedIn Sales Navigator:
LinkedIn Sales Navigator is LinkedIn’s official sales intelligence and lead generation tool. It helps businesses identify prospects with advanced search filters, gain real-time insights, and integrate seamlessly with CRMs. With features like InMail messaging and automated lead recommendations, it’s a powerful solution for building and nurturing professional relationships directly within LinkedIn.
Key Features:
- Advanced Lead and Company Search: Find prospects using detailed filters for precise targeting.
- Real-Time Sales Insights: Access timely updates on leads and accounts to inform outreach.
- CRM Integration: Sync data with popular CRMs for smooth workflow management.
- Automated Lead Recommendations: Get AI-driven suggestions for potential prospects.
Strengths
- Robust Search Filters: Offers extensive options to identify the right leads.
- InMail Messaging: Provides direct access to connect with prospects beyond your network.
- Native LinkedIn Tool: As an official product, it ensures smooth functionality without disconnection issues.
Clayton F.
LinkedIn Sales Navigator has helped me in every way to find potential leads. I have come across many tools, but this tool is something that gives an accurate profile of a particular contact. For example, I was searching for a person in a particular department for a company. It did not take me much time to find the right profile. I would highly recommend this tool.
Areas to Improve
- High Pricing: Subscription plans are expensive, especially for beginners and small teams.
- Learning Curve: Requires time and practice to use the tool to its full potential.
Rafael Sarim O.
After paying USD 120, I’ve been unable to conduct an effective lead search. After 5-10 different lead searches, my ability to find leads got auto-blocked by the platform. Customer support is not helpful. In fact, they are asking for screenshots that contain sensitive information, which is probably illegal to ask for. This makes the platform useless for the purpose it is marketed for (sales – you can’t do sales without lead search).
What’s the Standout Feature of LinkedIn Sales Navigator:
It’s deep, precise search capabilities and data-driven insights are great for targeted lead generation. Unlike general LinkedIn, Sales Navigator allows brands to identify and focus on high-value prospects by using advanced filters to pinpoint individuals based on specific criteria like company size, seniority level, and industry. It then leverages AI to provide real-time alerts on key activities, such as company news, enabling highly personalized and timely outreach.
Pricing:
Best for:
Rating:
4.6 / 5 (G2)
Apps:
Web-version only
About Evaboot:
Evaboot is a LinkedIn Sales Navigator scraping tool that helps businesses extract leads and verified emails quickly and efficiently. It streamlines data export, organizes results, and applies lead verification to improve accuracy. With its email finder algorithms and simple interface, Evaboot is designed to save time for sales teams working on LinkedIn prospecting.
Key Features:
- Easy Export to CSV: Download lead lists and data directly in a clean CSV format.
- Streamlined Data Arrangement: Automatically organizes and filters exported information.
- Lead Verification: Verify extracted leads using Sales Navigator search filters.
- Scraping and Email Finder Algorithms: Extract leads and find verified email addresses with minimal effort.
Strengths
- Efficient Lead Extraction: Quickly pulls leads and verified emails from Sales Navigator, saving time and effort.
- User-Friendly Tool: Simple interface makes it easy for users to operate without a steep learning curve.
Severin S.
The UI is slick, easy to use, and clear. It couldn’t be any simpler and more useful: You search for your leads on SalesNavigator as you normally would, then you simply click “Export via Evaboot” using the Evaboot plugin. It then leads you to Evaboot, where you can select to export with/without Emails.
Areas to Improve
- Sales Navigator Dependency: Works only with LinkedIn Sales Navigator, limiting usability with basic LinkedIn search.
- Limited APIs: Integration options are restricted due to fewer APIs.
Andrew C.
I’d say because it is only as good as the data on LinkedIn, which when it is correct is usually only because the end user hadn’t updated/entered their current information.
What’s the Standout Feature of Evaboot:
For brands focused on B2B lead generation via Sales Navigator, Evaboot’s most standout feature is its ability to quickly extract, clean, and enrich targeted lead data. By functioning as a Sales Navigator scraper, Evaboot takes a carefully filtered search and exports a high-quality CSV file in a single click, automating a tedious manual process. The tool’s integrated data cleaning and email verification ensure the exported list is reliable and ready for immediate outreach, significantly improving the quality and efficiency of sales prospecting efforts.
Pricing:
Key Features to Consider in a LinkedIn Management Tool
Choosing the right LinkedIn management tool isn’t just about convenience – it’s about finding the features that will directly support your business goals.
Here are the core capabilities you should prioritize when evaluating a platform:
1. Scheduling & Publishing Capabilities
Consistency is key on LinkedIn, and scheduling tools help you achieve it. Look for platforms that allow you to queue posts in advance, automate publishing, and customize content for different accounts. This ensures your brand maintains a strong, reliable presence without constant manual effort.
2. Analytics & Reporting
Data drives smarter decisions. A good tool should offer detailed insights into engagement, impressions, follower growth, and post performance. These reports not only help identify top-performing content but also guide long-term LinkedIn strategy by showing what resonates with your audience.
3. Engagement Tools
Timely responses build relationships. Features like unified inboxes, real-time notifications, and comment management let you track and respond to audience interactions seamlessly. This saves time and ensures no valuable conversation slips through the cracks.
4. Team Collaboration Features
If multiple team members manage your LinkedIn presence, collaboration tools are essential. Role assignments, approval workflows, and permission settings help maintain quality control and accountability while ensuring smooth coordination across teams.
5. Content & Hashtag Suggestions
Reaching the right audience often depends on smart optimization. Tools that provide hashtag recommendations, trending topic insights, or AI-powered content suggestions can boost visibility, spark engagement, and keep your brand relevant.
Choosing the Right LinkedIn Tool for Your Brand
No platform works better than LinkedIn when it comes to establishing your brand and making connections in the professional community. LinkedIn management tools are essential for making the most of this powerful professional platform.
From scheduling and publishing content to analyzing engagement and automating key tasks, these tools help you maximize your reach and efficiency. By investing in the right tool, you can ensure consistent, impactful, and data-driven campaigns tailored to your audience. If you want to start safe, try SocialPilot’s 14-day free trial that requires no card details and comes with all of its advanced features to build your LinkedIn presence.
Frequently Asked Questions
What are LinkedIn management tools?
LinkedIn management tools are platforms designed to simplify the process of managing company pages and personal profiles. They help with scheduling posts, monitoring engagement, analyzing performance, and collaborating with teams - ensuring businesses can stay consistent and data-driven without spending hours on manual tasks.
Why should businesses invest in LinkedIn management tools?
LinkedIn is the top B2B platform, and consistency is key to building brand visibility. Management tools save time, provide detailed analytics, and streamline engagement. They allow businesses to focus on strategy and relationship-building while the platform handles repetitive work.
How can I automate my LinkedIn profile with these tools?
Automation features let you schedule posts in advance, set recurring publishing times, and even use AI for captions or hashtags. This ensures your profile or company page stays active, even if your team is busy, while maintaining control over tone and quality.
Can LinkedIn management tools support lead generation?
Yes. Many tools come with features like advanced analytics, content targeting, and engagement tracking, which help identify and nurture potential leads. Some specialized tools, like LinkedIn Sales Navigator or Expandi, focus entirely on prospecting and outreach.
Which features should I prioritize when choosing a LinkedIn management tool?
Look for scheduling and automation capabilities, detailed analytics, collaboration features, and engagement tools. If your business runs multiple LinkedIn accounts, a centralized dashboard and approval workflows will be especially useful.
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