Improve Your LinkedIn Marketing
  • June 6, 2023

8 Captivating LinkedIn Tools to Improve Your LinkedIn Marketing 2023

All social media marketers can agree with one thing — the acute lack of time with limited bandwidth. There are endless parallel activities that have to be planned, executed, and monitored.

And when it comes to social media like LinkedIn, the very thought of executing a campaign successfully is burdensome! Because, unlike other platforms, you can’t afford to be goofy here.

Linkedin is responsible for generating more leads than any other social media app. It is jam-packed with decision-makers. The right content can directly swing doors open for qualified leads here.

With a social media scheduler, you can align and schedule social media posts to multiple platforms at different times to get the maximum reach.

We have listed some of the best LinkedIn tools with comprehensive feature sets to pump up your LinkedIn branding.

Without any further ado, let’s begin!

8 Best LinkedIn Tools for your business



For 10 Social Media Profiles


SocialPilot is one of the most affordable LinkedIn tools for your marketing team. You can use it to post on numerous social media sites like TikTok, Pinterest, Tumblr, Facebook, Twitter, Youtube, Google Business Profile, and Instagram (Direct Publishing). SocialPilot is designed to add value to social media teams of all sizes by optimizing their marketing efforts.

Another reason why SocialPilot is growing in popularity is its reliable and express support via email, talk, telephone, and social to its users. This LinkedIn tool is designed to help users widen the reach of every marketing campaign in minimal time. It is suitable for any individual, agency, or enterprise with reasonable pricing.


Best Linkedin Tool

What People Say About Us


Hardi V.

Being a digital marketer, I always prefer Social pilot as it has been a boon for me for the past 1 year. I schedule my post by writing captions; they automatically shorten the URL and fetch the image from the URL.


Melissa C.

I love that I can schedule several posts at once and click to reshare a post. SocialPilot is very user-friendly and has a nice, clean look. In comparison to other companies, I found this platform easier to navigate.

LinkedIn Small Business


LinkedIn Small Business has a 3-step approach towards social selling and being the great lead builder. This tool helps small businesses in tracking sales and building trust. This approach includes establishing your brand presence, connecting with your target audience, and engaging them with content marketing. Showcase your services the right way to reach the maximum of potential customers.


  • It is the best tool for B2B lead generation and is simple to use.
  • It is the ideal LinkedIn tool for improving market outcomes, raising brand awareness, encouraging jobs, and educating potential clients about specific offerings.

Kimberly A.

It’s a neat LinkedIn tool to keep track of activity and so boost your impact. You can have more accurate control of statistics for further comparisons and goal planning.


  • It takes time and energy to create and sustain an effective LinkedIn network. The time required to build a successful profile or website is different. Credibility on the web includes daily tasks in various classes.

Russell Carr E.

LinkedIn Small Business actually penalizes users for not renewing subscriptions every month. After cancelling and then trying to renew, I learned that all of the searches would be lost (EVEN BEFORE THE SUBSCRIPTION WAS OVER!). I contacted support and asked for the searches to be saved if I renewed, and they refused.

LinkedIn Sales Navigator


In order to help sales professionals identify and develop relationships with prospects and customers by social marketing, LinkedIn Sales Navigator uses the strength of its 772 million-member network. On average, social selling leaders see 45% more opportunities created, 51% more likely to achieve quota, 80% more productive, and 3X more likely to go to clubs, as suggested by this LinkedIn tool.


  • It uses an advanced algorithm to find the prospects best aligned with what you have to offer.
  • Focus on sales insights to have the best information as a decision-maker.
  • It provides relationship-building tools, allowing you to sell better.

Shaun Houshmand

LinkedIn Sales Navigator makes prospecting for the right people extremely easy. It’s the most up to date source of information (prospects keep their LinkedIn up to date). It has some great features for lead saving, search saves, filters, account saving, etc


  • LinkedIn Sales Navigator requires a lot of manual effort and is pretty time-consuming..
  • It doesn’t have a user-friendly interface and is confusing.

Adam D.

The filters don’t work properly. In spite of selecting a range of 10-50 employees, this LinkedIn tool displays companies of 1001-5000 employees which then I have to go and filter out manually to my requirements. Literal waste of time!



LeadFuze is a lead generation program that leverages AI to discover particular positions and industries to specific leads. The solution provides you with in-depth details and basic information such as checked emails, phone numbers, social media and more. Use these real-time details of your potential customers to connect with them instantly.


  • It helps you to build a list of leads and target accounts quickly.
  • Consumers of this LinkedIn tool often have access to contact information, including email and contact numbers, which makes the selling process quick to start.

Jonathan R.

I’m a small operation, and the ability to completely automate my prospecting for B2B leads (my main target customers) allows me to focus on sales and fulfilment. This is game-changing for me!


  • Spammers might misuse the LeadFuze program.
  • The onboarding process needs to be improved a lot.
  • It only offers support as per the US timings.

Verified LeadFuze User

15% phone number coverage. And some bugs with the website like the non-responsive design. There’s an error when saving leads that require Email is enabled.



Datanyze is LinkedIn’s exploration platform that constantly assesses millions of websites. This LinkedIn tool allows its users to address questions such as who dropped your competitor today, where website visitors quit you, and which of their clients uses advanced technology. Nudge people to complete their buyer’s journey faster without being too pushy.


  • Promote and sell your goods based on the technology choices your prospects make.
  • Datanyze lets you search accounts, contacts, and email addresses.
  • Using Datanyze helps in faster conversions with improved conversation quality.

Zach DiFranza

We use Datanyze before prospecting or discovery calls to get background on a prospect company’s existing tech stack. This facilitates more natural conversations and enables us to demonstrate how we’d plug into their existing environment rather than having to pepper them with 20 questions at the start of each call.


  • It is expensive compared to other tools.
  • They don’t track or provide insights into the existence of the omnichannel, delivery, order volume, income information, etc., making their eCommerce very poor.

Erika C.

It did not update consistently when it comes to specific information like company size, annual revenue, business industry, year founded, business type. There was a definite limit to the number of times you can search. Some companies were not registered yet, so targeting newer companies may be difficult.



Dux-Soup is a brilliant LinkedIn tool to facilitate the lead generation process with automation. Add notes and tags whenever visiting profiles of potential prospects to personalize outreach messages. Win the trust of your contacts beforehand with automated skill endorsements and initiate meaningful conversations with them. You can upload prospects lists and download details of leads generated from them.


  • Easy to set up drip campaigns even for beginners.
  • The support team is quick at addressing concerns and solving queries.

Verified User

The thing that I like best about Dux-Soup is that it runs autonomously. The fact that it can pull up information about the contacts visited is absolutely mind-boggling.


  • It might slow down your drive after installation.
  • The interface is clunky and not intuitive. It takes time to learn how to use the tool properly.

Sami L.

My strong recommendation is to improve user experience all around. A complete UX overhaul was needed! The Dux-Soup Turbo license is too expensive.



IFTTT allows you to decide a course of action based on responses. It can send you an email when a LinkedIn connection happens to change their jobs or a particular company you follow lists a new job opening. It helps you connect, learn, and maximize the value of your customers with their discovery and integration platform. It is an ideal LinkedIn tool for dealers who want to simplify LinkedIn to deliver better performance.


  • This LinkedIn tool is pretty good at customization, great interactions, mobile support, and offers a free version too.
  • Brands can benefit a lot from IFTTT as it connects your products to third parties, including iOS, Google, and more.

Kimberly Hargis

IFTTT’s value is how much time it saves my clients. I set up apps at IFTTT that will post set information from online, feeds or internal website use directly as a blog draft. I can use the drafts to decide what information I want to explain upon creating a blog post.


  • The use of multi-step applets is not provided to users.
  • Better organizational resources are required in the business sector.

Gilles De Clerck

I’ve set up multiple automation flows with IFTTT over the last few years, but none of them have run more than a couple of weeks for the simple reason that they didn’t work or didn’t work consistently. The idea of automation is that things you need to happen, happen automatically.


Using a combination of these LinkedIn tools can work wonders for you. Increase traffic, engage consistently and improve the effectiveness of your LinkedIn marketing strategies.

But just being on LinkedIn isn’t sufficient. That’s why a multi-platform tool like SocialPilot is a must for your marketing team. It schedules, moderates, tracks vital analytics, allows team collaboration, supports bulk scheduling, utilizes RSS feeds, and more. Take the free trial of SocialPilot to ace your holistic social media growth goals. So wait no more and get started right now!

Frequently Asked Questions

What are LinkedIn Tools?

LinkedIn tools help you plan and manage your LinkedIn marketing with ease. It enables you to be active on LinkedIn with the help of scheduling, monitoring, analyzing, and managing your social media accounts all from one place.

Which are the best LinkedIn tools to scale up your LinkedIn marketing?

The best LinkedIn tools that will help you boost your LinkedIn presence are:

  1. SocialPilot for efficient social media management
  2. LinkedIn Small Business for tracking sales and building trust
  3. LinkedIn Sales Navigator to focus on connecting buyers and sellers
  4. Leadfuze for building leads list to target
  5. eLink Pro to visit 800 profiles daily automatically
  6. Datanyze for its sales intelligence features
  7. Dux-Soup for personalized lead generation
  8. IFTTT to automate specific tasks putting in conditions

How is LinkedIn used for marketing?

LinkedIn is used by businesses worldwide to reach out to leads directly. It is also used to share brand-related information to influence the choices of decision-makers who are dominating the platform. Additionally, marketers can also use LinkedIn ads to boost their sales.

How do I promote my page on LinkedIn?

The best way to promote your page on LinkedIn is by posting and engaging consistently. You can even share your posts on several LinkedIn groups for better reach. Make sure to use a tool like SocialPilot to share posts at the best time to be noticed by your target audience.

Is LinkedIn business page free?

Yes, you can create a LinkedIn business page for free. It is quite similar to a Facebook business page, having detailed business information. You can also track page analytics from your page dashboard itself.

Is LinkedIn worth it for small businesses?

LinkedIn started as a job search portal but has now grown into a full-fledged social media platform. Businesses use it for their marketing and promotional activities. It brings your brand in front of global audiences with its stellar organic reach potential.

About the Author

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

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