Unlike other social media networks, LinkedIn never had any frivolity in its use. People and businesses leveraged it for finding jobs or acquiring leads by connecting with the right decision-making personnel. Let’s explore why LinkedIn is the go-to marketing tool for every brand:
These statistics indeed prove that LinkedIn is a gold mine for lead generation. But here comes the tricky part. You’ll need LinkedIn marketing tools to stay ahead of your competitors. These tools can help you manage your content, discover top content, boost your LinkedIn profile and page visibility, generate leads, and so much more. In case you are dazed, here’s a list of the best LinkedIn marketing tools to narrow down choices for you.
Crystal is known as the world’s largest personality assessment platform that helps you understand the personality differences of you, your colleagues, and your customers. Social selling is all about personalization and meaningful interaction, and this LinkedIn marketing tool helps you leverage this by giving you access to several personality profiles. You can utilize these for targeting specific audience sets effectively.
Pros
Lisa T.
I love the insights before a meeting, and on the prospects we are working with.
Cons
Reece W.
Accuracy seems pretty hit or miss. A lot of the people I reach out to are in sales and are OVERWHELMINGLY said to be “D” personalities on Crystal but tend to be a lot more varied on live connects.
IFTTT stands for ‘If This Then That.’ This LinkedIn marketing tool allows you to automate specific tasks via third-party apps. IFTTT actually has predefined recipes which can be used for LinkedIn automation. With these particular commands or recipes, you can schedule your social media posts to the exact hour, share your LinkedIn post on Facebook with a specific hashtag, share a tweet every time you publish a post, and so on.
Pros
Elaine F.
The user interface and the app are easy to understand and use. Integrating services is as easy as signing in with the click of a button.
Cons
Gilles De Clerck
I’ve set up multiple automation flows with IFTTT over the last few years, but none of them have run more than a couple of weeks for the simple reason that they didn’t work consistently. You can’t count on it, and the whole idea kind of comes crumbling down. It’s only as valuable as its reliability, and that is just not good enough with IFTTT.
Aeroleadsis an excellent LinkedIn marketing tool that brings you a step closer to your leads. Get access to business email ids and phone numbers to connect with your prospects straight away. Automate your lead generation process itself with Aeroleads. Customize your messages to make them even more impactful. It also integrates with top CRM solutions, websites like Crunchbase, Angelist, and marketing tools like sales navigator.
Pros
Tom P
Their free plan offers valuable tools at a low cost. The ability to acquire additional credits while on the free plan is great,and overall low effort. For someone to gain value using this tool, they should be a very consistent LinkedIn user as well.
Cons
Amanda Schneider
AeroLeads finds only business emails and phone numbers – the phone number sometimes will be the corporate phone number of the company and not the office desk phone number of that prospect.
SalesLoft integrates with a lot many sales tools and can be used by both beginners and professionals.It integrates with different data types across multiple channels, streamlines your workflow, and helps you understand your audience for better targeting. This LinkedIn marketing tool enables you to personalize your sales strategy and provides data-driven results to tell you where your sales strategy should be going.
Pros
Sam D.
It’s not perfect, but I use it all the time. Overall it makes my life easier.
Cons
Eric A.
I’d say Salesloft runs great 75% of the time. The other 25% of the time, my co-workers and I frequently run into issues where the system doesn’t function properly. I’ve had calls that were never logged and also calls where it took over a day to show up.
Dux-soup is a LinkedIn marketing tool that is used for lead generation. With the help of this tool, you can automate your prospecting work by having the tool view your prospect’s profiles, follow their activity, and send them personalized messages and endorse their skills. You can also add customized notes and tags to jot down your observations on specific prospects.
Pros
Jenny S.
I like that Dux-Soup just takes care of a lot of the manual work that doesn’t need my attention.
Cons
Collin M.
At times it slows down my browser and overall makes Linkedin run slower. Their support team could be a bit more involved and not charge for simple calls!
Leadfeeder is a website traffic tracking tool that allows you to see which companies or individuals visit your website and what they’re interested in. You can link it to your CRM, Analytics tools, and email marketing for enhanced data-gathering and reporting. It can help in easy conversions as you target those leads that are actually looking for you.
Pros
Richard L.
Great insights. It helps us better understand our customers and prospects. I really love the open architecture, which allows us to integrate with relevant 3rd party marketing apps.
Cons
Gayla
All it tells me is the company that visited. It would be helpful if there were other firmographic and behavioral data included about the visitor: job title, how long they stayed on the site, pages visited, etc
Conclusion
With the ever-increasing competition, you need to rely on the right tool stack, especially the LinkedIn marketing tools, as they are directly responsible for bringing a tremendous change to your business altogether.
Instead of buying endless tools, choose a single robust tool capable of meeting all your social media requirements, fitting well into your budget. That’s why we recommend using SocialPilot. It is the most effective LinkedIn marketing tool for your social media management team. Activate your 14-day free trial now to optimize your efforts right
LinkedIn is a great platform to build your brand because of the following reasons:
The top LinkedIn marketing tools for boosting sales are:
LinkedIn is quite effective for marketing. In fact, studies claim that 80% of social media leads for B2B are from LinkedIn alone. LinkedIn is the right platform for reaching out to your prospects with higher chances of converting them into your customers.
You can manually dig in LinkedIn prospects by using several filters on the platform. But it is a tiring and time-consuming process. It would be best if you utilized LinkedIn marketing tools to garner targeted leads that might instantly convert.
The best time to post on LinkedIn varies from niche to niche. However, posting between 10 am-12 pm on Tuesdays, Wednesdays, and Thursdays show better results.
LinkedIn isn’t a demanding platform as such. But it is advisable to post 2-5 times a week on LinkedIn for maximum reach.
About the Author
Manvi Agarwal
Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!
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SocialPilot is a LinkedIn marketing tool that takes care of all your LinkedIn marketing requirements, right from bulk scheduling posts, collaborating with your social media team, discovering relevant and fantastic content that drives engagement, to setting up your visual media campaigns.
What differentiates SocialPilot from other LinkedIn tools is that it offers LinkedIn analytics which can be easily converted into a PDF report and shared over an email with clients and colleagues. The comprehensive analytics feature gives audience insights, top-performing content that gets the most engagement, discovers influencers, finds out the best time to post, and so much more.
SocialPilot gives you the capability of using LinkedIn as a robust marketing tool. But it doesn’t end here. Apart from LinkedIn, it also drives engagement across social media platforms like TikTok, Facebook, Twitter, Pinterest, Tumblr, Google My Business, Instagram (Direct Publishing) and VK.
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