LinkedIn is considered the most effective platform for B2B marketing, and there is a valid reason for that. While other social media networks provide a suitable space for most niches, when it comes to networking, professional branding, and industry insights, LinkedIn is where people go.
The masses on the platform are more receptive to business-related content compared to other social channels. That is why 89% of B2B marketers use LinkedIn for lead generation.
To capture those leads, you have to be consistent, and publishing content regularly is a key indicator for it. Using LinkedIn posting tools paves the way for simpler planning and on-time publishing. They not only save time but also make you incredibly productive by automating your everyday publishing.
In this article, we have compiled a list of the best LinkedIn schedulers, decoding their competencies one by one.
What are LinkedIn Scheduling Tools?
LinkedIn scheduling tools or posting tools are software that enable users to automate publishing and centralize content planning for multiple LinkedIn accounts from a unified space.
You can connect multiple LinkedIn pages and profiles to these tools and manage them from a single dashboard. Create highly targeted posts in advance, and streamline the content publishing process.
Who Uses Them?
- These tools are lifesavers for marketers building a professional brand, allowing posts to go live at optimal times without constant monitoring.
- B2B businesses use them to drive leads, establish thought leadership, and maintain credibility through consistent publishing.
- For agencies, they simplify managing posting on multiple client accounts with built-in review and approval workflows, minimizing errors and streamlining operations.
In short, they provide the perfect bridge between strategic planning and expert execution while saving time in the process.
Benefits of Using LinkedIn Posting Tools
Time-Saving
Scheduling LinkedIn posts in advance with social media posting tools helps you get more done in less time. Instead of spending time on daily posting, you can use LinkedIn posting tools to schedule posts for days, weeks, or even months ahead of time. This lets you focus on more important tasks.
Consistent Posting
A steady content publishing rhythm builds recall and keeps your audience coming back, but keeping this consistency manually is difficult.
With a LinkedIn scheduling tool, your publishing rhythm will never falter. You’ll have your posts planned and ready to be deployed regularly, as your audience would expect.
Optimal Timing for Engagement
Peak engagement times on LinkedIn vary across time zones, industries, and professional schedules. With LinkedIn tools, you can perfectly time your posts so they’ll appear on your audience’s feeds, no matter where they are.
Content Planning Made Easy
Planning content involves navigating Google drives, folders, and Excel sheets, which can seem like getting lost in a maze. Automation tools, in contrast, feature well-organized content management systems and social media calendars. There, you map out your strategy and automate its execution, all under a single platform.
Multi-Account Management
Managing multiple LinkedIn accounts and pages entails having to switch between tabs and accounts. However, you’re bound to make errors due to possible mix-ups.
Using a tool for your LinkedIn publishing allows you to sync multiple accounts and pages under it. So you can monitor each connected account, post content, and plan for the future without faltering.
Top LinkedIn Posting Tools
- SocialPilot: All-in-one LinkedIn posting tool for agencies and SMBs, offering bulk scheduling, AI-powered content creation, and approval workflows.
- SocialBee: Best for agencies seeking AI-powered content generation, automated scheduling, and collaborative workflows.
- Later: Suitable for creators and small businesses wanting a space to plan and preview LinkedIn posts, with drag-and-drop scheduling.
- Sprout Social: A premium choice for enterprises, with advanced scheduling, AI-powered post optimization to deliver precision-driven campaigns.
- Hootsuite: An enterprise-ready LinkedIn scheduler with bulk publishing, AI content creation, and advanced team collaboration.
- Agorapulse: Ideal for agencies and businesses managing multiple profiles with bulk publishing, AI writing support, and team-friendly approval workflows.
- Brandwatch: Built for enterprises, combining content creation and deep audience insights, with unified management of both organic and paid posts.
- Loomly: An intuitive LinkedIn scheduler that supports polls and document posts, with real-time approvals.
- Buffer: With a clean calendar and AI-powered content support, it is suitable for individuals as well as small teams.
- Sendible: A versatile LinkedIn scheduler with bulk import, campaign management, and AI-assisted content creation, perfect for mid-sized teams.
How We Have Analyzed and Selected these Analytics Tools
When picking out the best LinkedIn posting tools, we delve into spanning platform compatibility, automation, content creation, visualization, and analytics. We also consider pricing flexibility and scalability, but give the highest importance to the user experience.
By summing up all these findings, we select the LinkedIn schedulers that truly stand out, helping professionals plan and automate their publishing schedules.
Comparison Overview of the LinkedIn Posting Tools
Here’s a quick look at the top LinkedIn schedulers, with a detailed comparison of their features and user experience so that you can plan, publish, and manage your LinkedIn presence with ease.
 SocialPilot |
 Sprout Social |
 Hootsuite |
 Buffer |
 Sendible |
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|---|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $199/Month | Starts at $99/Month | Starts at $36/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Brands & Enterprises | SMBs & Brands | SMBs & Brands |
| Social Profiles | 7 | 5 | 10 | 6 | 6 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Smart Queues |  |
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| Repeat Posts | |
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| Calendar View | |
(Perplexing) |
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Complex |
| Auto Post From RSS Feeds | |
(Only for higher plans) |
(Add on) |
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| Bulk Scheduling | (500 Posts) |
350 Posts | (350 Posts) |
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(350 posts) |
| LinkedIn Carousel | (Converts images into PDF internally) |
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(Needs content in PDF file) |
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| First Comment | |
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| Post Creation | |||||
| Draft Your Posts | |
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(Obscure settings) |
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| Image Editor | |
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Limited |
| AI Assistant | |
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In higher plans |
| Hashtag Generator | (Aligned with captions) |
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| Audience Targetting | |
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| Profile Mention | |
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| Holiday Calendar | |
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| Canva Integration | (On all plans) |
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| Media From External Sources | |
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(Not from cloud storage) |
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| Content Library | |
(Only in higher plans) |
(Only in Enterprise Plan) |
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| Team Collaboration | |||||
| Content Approval Workflows | (Quick and Easy) |
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(Complicated) |
(Basic) |
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| Multi-User Collaboration Per Post | |
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| Comments on Post | |
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(No tagging) |
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| Client Management | (Unlimited clients) |
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| White Label | |||||
| White Label Dashboard | |
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| Branded Downloadable Report | |
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| Support | |||||
| Priority Customer Support | |
(Email and Chat) |
(Delayed response) |
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| Try for Free | Learn More | Learn More | Learn More | Learn More | |
Best LinkedIn Schedulers in 2025
Now, let’s go through each LinkedIn scheduler we have carefully curated for this list, along with their key features, strengths, and users’ feedback for them.
Best for:
Marketing agencies, SMBs, multi-location brands & professionals.
Star Rating:
4.5 stars on G2 & 4.4 stars on Capterra
Apps:
Web version, Android & iOS apps, Chrome, Firefox, and Edge web extensions.
Social Media Platforms Supported:
LinkedIn, X (Twitter), Facebook, Instagram, YouTube, Google Business Profile, Threads, TikTok, and Bluesky.
About SocialPilot:
SocialPilot is a robust LinkedIn posting tool that has all the advanced AI-driven automation capabilities marketers would need to consistently grow on LinkedIn and all other channels. It helps simplify collaborative content creation with streamlined workflows for your team. You can optimize your process of scheduling posts for LinkedIn with SocialPilot by utilizing schedule queues and AI-suggested insights to maximize engagement.
Key Features:
- Multi-Format Support: Schedule text updates, images, videos, carousels (PDFs or images), and even the first comments to engage your LinkedIn audience.
- Bulk Scheduling: Upload and schedule up to 500 LinkedIn posts in one go, streamlining the daily publishing or time-sensitive campaigns.
- Post Creation with AI-Pilot: Generate captions, hashtags, and content ideas with AI to boost creativity and save time.
- Audience Targeting: Customize your LinkedIn posts by assigning specific segments, making sure content reaches the right audience.
- Auto-Publishing Queues: Create custom schedule queues for each account to optimize publishing times with minimum effort.
- AI-Suggested Optimum Posting Times: Refer to the best times to post for getting the maximum reach and potential engagement for making your publishing plans.
Strengths
- Schedulingin Bulk: The ability to schedule hundreds of posts makes maintaining posting regularity easy for busy professionals.
- Queue Management: The auto-posting queues enable the scheduling of posts at optimum times with just one click.
- Visual Content Calendar: The ability to monitor the complete content plan in the calendar grants you more control over your publishing.
Jessica D.
If you’re managing multiple social media accounts and need an efficient way to schedule content in bulk, SocialPilot is an excellent choice. One of the best aspects of SocialPilot’s bulk scheduling is the flexibility. You can schedule hundreds of posts in advance, ensuring your content calendar stays on track without constant manual input. The visual calendar and queue management features also make it easy to see your upcoming posts at a glance, giving you full control over your publishing strategy.
Areas to Improve
- Account Reconnection: While account disconnections can occur, they are quickly and easily resolved.
- Delay in PDF Carousel Creation: Takes a few seconds to convert multiple images into a single LinkedIn carousel (PDF).
- Limitation on AI Pilot: A limited amount of credits is allotted for using AI Pilot.
Verified User
Honestly, there is not much I dislike. Once in a while, profiles need to be reconnected. But maybe that happens on all platforms.
What’s the Standout Feature of SocialPilot:
SocialPilot’s LinkedIn scheduler has some notable capabilities, with bulk scheduling being the most effective, enabling users to schedule weeks’ worth of posts in just minutes. Also, the AI Pilot is an outstanding feature that creates platform-specific captions for your LinkedIn posts, so writer’s block is never a problem. The AI-powered posting time suggestions enable targeting high-engagement times, yielding effective results.
Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that meets your requirements.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Your LinkedIn Scheduling
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Best for:
Small to medium businesses, social media managers, agencies, and entrepreneurs.
Star Rating:
4.8 / 5 (G2)
Apps:
Android, iOS Mobile App, Web Version, and Chrome Extension
Social Media Platforms Supported:
LinkedIn, Facebook, Instagram, Threads, X (Twitter), Pinterest, TikTok, YouTube, Google Business Profile, Bluesky
About SocialBee:
An intuitive LinkedIn posting tool, SocialBee comes with a set of content scheduling features. Along with auto-publishing for LinkedIn company pages and personal profiles, it also integrates with multiple other social media networks, thus bringing all of them under the same umbrella.
Its AI support for strategy and content generation can make LinkedIn scheduling seem effortless.
Key Features:
- Customizable Scheduling: Plan posts for exact dates by yourself or set top-performing posts to be recycled to keep your publishing queues filled.
- AI Copilot: Leverage AI-driven strategy recommendations for optimal posting times, topics, and platforms tailored to your brand.
- Hashtag Suggestion & Management: Use AI to generate relevant hashtags and save them for reuse, helping your posts reach the right audience with minimal effort.
- LinkedIn Scheduling: Schedule LinkedIn posts, carousels, and updates directly from SocialBee, along with first comments, managing multiple pages and profiles with ease.
- RSS Integration: Post relevant content from your favourite sources onto your LinkedIn pages by importing RSS feeds directly.
- Team Collaboration: Enable smooth teamwork with internal notes, user tags, and notifications to keep everyone aligned.
Strengths
- Asset Management: Content categorization ensures structured scheduling and posting.
- Auto-Rescheduling: Evergreen options like content recycling extend the lifespan of posts.
Brett H.
I’ve tried a few social posting management solutions, and what I love about Social Bee is that you can tag your post with a category and schedule it by category. I have posts going out several times a week, and I don’t have to touch it. Also easy to integrate RSS feeds into the mix so my podcasts and blog posts are automatically picked up. Chrome extension makes it easy to quickly do a post at the moment.
Areas to Improve
- Steep Learning Curve: Advanced features make the platform challenging for new users to learn.
- Inconsistent Across Devices: The mobile app lacks functionality compared to the web version.
Verified User
Well, it’s a little bit of a steep learning curve only because there are so many features. I do feel like the bulk editor can be a little more streamlined as well.
What’s the Standout Feature of SocialBee:
SocialBee is a capable tool for scheduling LinkedIn posts with its AI Copilot content generation and auto-scheduling capabilities. It also suggests post customization tips and lets you schedule first comments with your LinkedIn posts to optimize reach.
For marketers managing multiple clients, you can divide your SocialBee account into several workspaces, which helps avoid mix-ups.
Pricing:
SocialBee pricing plans are segregated into two segments, catering to solo entrepreneurs, small businesses, and larger and enterprise-level organizations. The Standard plans are at $29, $49, and $99 per month. The Agency plans include $149, $274, and $374.
Best for:
Creators, freelancers, agencies, social media managers, and small businesses.
Star Rating:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
Social Media Platforms Supported:
LinkedIn, Instagram, Facebook, Threads, Pinterest, TikTok, YouTube, and Snapchat.
About Later:
Later is a multi-platform social media tool that has been designed for creators, businesses, and agencies to simplify content planning and publishing. Very few of its competitors can rival its visual content planning capabilities. For LinkedIn, it combines scheduling, content creation, analytics, and link-in-bio tools into one intuitive platform.
Key Features:
- Intuitive Content Calendar: Drag and drop media from your library into a calendar view to plan and preview LinkedIn posts
- AI-Powered Captions: Use Later’s caption generator powered by AI to come up with fresh and captivating content for your posts every time.
- Content Management Hub: Categorize your media assets into folders and keep them in the Media Library, and use it to create posts in seconds.
- Image & Video Editing: Crop, resize, and trim visuals within Later’s editor to ensure media is optimized for LinkedIn’s format and aesthetic.
- Media Library: Upload and store all your media assets in the storage to readily access them for quick post creation.
- Later Mobile app: Schedule posts on the move using Later’s mobile app version.
Strengths
- Drag-and-Drop Scheduling: Drag-and-drop functionality simplifies scheduling via the calendar.
- User-Friendly Dashboard: The scheduling dashboard is intuitive and user-friendly.
Emily F.
I mostly use Later for their link in the bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing.
Areas to Improve
- Unclear Refund Policies: Refund policies lack transparency, causing customer dissatisfaction.
- Manual Video Adjustments: Video dimensions often require manual adjustment before posting.
Casey G.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
What’s the Standout Feature of Later:
The feature in Later that proves most helpful for planning social posts is its quick scheduling with drag and drop. You can drag saved assets onto the calendar dashboard and drop them into the pre-planned posting slots. The media library is a notable mention, allowing you to create categorically arranged folders of content that can be easily accessed and used for publishing.
Pricing:
Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $50, and the final choice, the Scale option, priced at $110. See what each Later plan offers and whether it fits your budget in our complete Later pricing review.
Best for:
Social media consultants, mid-sized and large businesses, and enterprises.
Star Rating:
4.4 / 5 (G2)
Apps:
Web, iOS, Android versions, and Chrome Extension.
Social Media Platforms Supported:
LinkedIn, Facebook, X (Twitter), Instagram, Threads, Pinterest, TikTok, and YouTube
About Sprout Social:
Sprout Social is a versatile LinkedIn posting tool, ideal for brands, agencies, and enterprises to streamline their publishing, engagement, and analytics. Sprout Social equips teams with advanced tools tailored for LinkedIn Company Pages, helping them plan campaigns, publish targeted content, collaborate efficiently, and measure impact with precision.
Key Features:
- Advanced LinkedIn Posting Tool: Connect and share targeted social posts for multiple LinkedIn company pages and personal profiles.
- Optimal Send Times: AI-powered posting time suggestions ensure your LinkedIn posts go live when your audience is most engaged.
- Targeted Publishing: Customize LinkedIn updates with audience targeting options such as company size, industry, and job title for highly relevant communication.
- AI Assist for Content Creation: Generate LinkedIn captions, alt text, and post suggestions with AI to speed up creation and maintain a consistent brand voice.
- Asset Library and Templates: Store, organize, and reuse approved media and copy from a centralized hub. Post Templates help maintain efficiency and consistency across campaigns.
- Approval Workflows: Collaborate seamlessly with customizable approval flows that ensure content accuracy, compliance, and brand consistency before publishing.
Strengths
- Quick Onboarding: The setup process is simple, making it easy for new users to get started quickly.
- Cross-Platform Integration: Works smoothly with multiple platforms for centralized management.
Ashley E.
I love that Sprout Social was easy to set up and allows for easy posting/scheduling. The tool is very user-friendly and it didn’t take long to grasp its use. I was able to create an account and get posting the same day! It was very quick to integrate with our other tools such as Salesforce.
Areas to Improve
- Complex Navigation: Certain features on the dashboard can be difficult to locate.
- Collaboration Limitations: Team communication may feel restricted despite built-in tools.
Verified User
Information can be found via several different paths and parts of the dashboard, which often leads to confusion if users in our account are all looking at the same data or details.
What’s the Standout Feature of Sprout Social:
Sprout Social’s Optimal Send Times stands out as the most helpful for LinkedIn publishing. It recommends the most effective times to post by analyzing audience engagement patterns. Combined with Sprout Queue’s automation, removes scheduling guesswork and boosts authentic engagement.
Pricing:
Sprout Social has three paid plans starting from $199 per user every month to manage five social profiles. The other two plans come at $299 and $399 per user/month to manage an unlimited number of social profiles. See what each plan offers and whether it fits your budget in our complete Sprout Social pricing analysis.
Best for:
Creators, agencies, social media managers, and enterprise-level businesses.
Star Rating:
4.2 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
LinkedIn, Facebook, Instagram, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
About Hootsuite:
Hootsuite is a versatile and enterprise-friendly tool that is effective for LinkedIn posting. From creating content to scheduling it for the best time, it provides many features to support. The AI integration eases the process of content creation for teams. The tool not only manages organic LinkedIn publishing but also paid advertising.
Key Features:
- Bulk Scheduling: Upload up to 350 posts at once using the Bulk Composer to save time and maintain a consistent posting cadence.
- Real-time Team Collaboration: Assign roles, share internal feedback, and set up approval workflows to keep content error-free and aligned.
- AI Writing with OwlyWriter: Generate captions, post variations, and repurpose content instantly using Hootsuite’s built-in AI tool.
- Best Time to Post: Get tailored posting time suggestions analyzed from your audience’s engagement patterns.
- Drag-and-Drop Content Calendar: Visualize and organize your posting schedule using an interactive calendar.
- Media Library & Canva Integration: Access and organize your visual assets—images, videos, and templates, directly within Hootsuite. Integrate with Canva for quicker visual creation.
Strengths
- Centralized Management: Easily manages multiple accounts from a single scheduling platform.
- Integrated Feed Monitoring: Allows users to monitor LinkedIn feeds directly within the dashboard.
Kelby S.
Hootsuite provides a one-stop shop to streamline the posting and customizing process for content across multiple platforms in a central hub where my collaborators and I can preview the content before it goes public.
Areas to Improve
- Complex User Experience: Its feature-rich design can feel overwhelming at first, creating a steep learning curve for new users.
- Inconsistent Support: Customer service is often reported as slow or unresponsive, affecting timely issue resolution.
Verified User
Not a fan of the price. It used to be more affordable, but now is more than double what it used to be.
Pricing:
Hootsuite offers two pricing tiers after a 30-day trial, ranging from $149/month to $399/month. The custom plan caters to enterprises that can support up to 50 accounts to start with. Before subscribing, explore our in-depth look at Hootsuite pricing to compare plan limits, features, and value.
Take a glance at these Hootsuite alternatives.
Best for:
Agencies, eCommerce, and Social Media-based businesses.
Star Rating:
4.5 / 5 (G2)
Apps:
Web version, Android, and iOS apps.
Social Media Platforms Supported:
LinkedIn, Facebook, Instagram, TikTok, X (Twitter), YouTube, Threads, Pinterest, Bluesky, and Google Business Profile.
About Agorapulse:
Agorapulse has a proficient LinkedIn posting tool that streamlines the management of multiple accounts from a single dashboard. A full-stack social media solution built to keep planning, publishing, engagement, and reporting in one clean workspace. It’s built for teams—so marketers, agencies, and stakeholders can move from idea to approved post to results without the usual back-and-forth.
Key Features:
- Collaborative Calendar: Drag, drop, and reshuffle posts across days and profiles, with a clear view of scheduled, sent, pending approval, or rejected content.
- AI-Powered Writing Support: Finetune captions, test tonal filters with built-in AI to push the results to the composer for scheduling.
- Custom LinkedIn Posts: Schedule first comments, upload document carousels, and tailor previews and thumbnails so posts fit on LinkedIn.
- Content Queues: Upload posts in batches, set recurring queues, and keep your LinkedIn calendar filled without much manual work.
- Content Editing & Asset Library: Crop images, pick video thumbnails, reuse saved hashtags, and pull visuals from Canva, and keep everything organized in your media library.
- Approval Workflows: Build custom approval flows, assign roles, leave notes, and share read-only calendars with clients.
Strengths
- Team-Friendly Interface: A streamlined interface simplifies content planning for teams.
- Bulk Scheduling Power: Bulk scheduling enables up to 200 posts to be scheduled at once.
Jenna R.
The everyday process of creating the post to getting it approved for publishing it is so much smoother. Reports are broader making our team weekly reports more concise. We rely heavily on this data to produce goals and show value. Creating reoccurring posts from the hard work I have already accomplished is amazing because it’s more bang for my buck!
Areas to Improve
- Scheduling Reliability Issues: Scheduled post-retrieval is prone to glitches.
- Session Stability Problems: Unexpected logouts disrupt on-the-go workflows.
Verified User
Sometimes it won’t show the media and will say it’s unavailable, but if you log into the account or click “show my on Instagram” it will show up. Some messages also can’t be replied to after a certain amount of time.
What’s the Standout Feature of Agorapulse:
The standout features under content scheduling in Agorapulse are the custom publishing queues and bulk scheduling, which keep a steady stream of content flowing to your LinkedIn accounts. The AI Writing Assistant is effective for quick, on-brand captions.
Pricing:
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $99 for Standard, $149 for Professional, to $199 for Advanced, managing 10 social profiles. Additional profiles cost $15 each for every plan. If you want to know more, here is our detailed breakdown of Agorapulse pricing.
Best for:
Big Marketing Agencies, Brands, and Enterprises.
Star Rating:
4 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
LinkedIn, Facebook, Instagram, X (Twitter), TikTok, and Pinterest.
About Brandwatch:
Brandwatch offers an advanced consumer intelligence tool with LinkedIn scheduling capabilities tailored for businesses seeking seamless social media operations. The platform even enables the creation of LinkedIn ads, meaning you can bring together the management of organic and paid content into a single space.
Key Features:
- Bulk Content Scheduling: Upload and schedule multiple posts in one go with Brandwatch’s bulk scheduling feature.
- Advanced Collaboration: Share content drafts, leave feedback, and assign roles within the team to ensure that posts meet your standards before going live.
- AI-Powered Content Generator: With Brandwatch’s AI-driven content tools, generating LinkedIn posts becomes faster and more effective.
- Optimal Publishing Times: Leveraging data-driven insights, Brandwatch recommends the best times to publish your LinkedIn posts.
- Comprehensive Media Library: Brandwatch’s media library allows you to store all your content assets, including images, videos, and other visual media, in one place.
- LinkedIn Document Posts & Polls: Brandwatch supports LinkedIn Doc posts and polls, making it easy to create engaging, interactive content.
Strengths
- Audience Insights & Sentiment Analysis: Delivers deep insights into audience behavior and sentiments.
- Unified Scheduling & Management: Offers both scheduling and management features.
Verified User
I like the Engage functionality. It allows me to see and interact with all owned conversations taking place across our social channels.
Areas to Improve
- Scheduling Disruptions: Buggy performance can delay post-scheduling.
- Limited LinkedIn Database: A smaller dataset restricts its effectiveness for LinkedIn-specific insights.
Verified User
The system doesn’t allow you to post to multiple platforms at the same time, which is how they advertise themselves on Google. Support is hit or miss on how quickly they respond, and although we clear our cache regualarly there are a lot of strange bugs within the system.
What’s the Standout Feature of Brandwatch:
Brandwatch’s standout feature lies in its robust and efficient content management and team collaboration tools. The combination of AI-powered content generation and an integrated media library streamlines the process of content creation. The platform’s ability to automate publishing at optimal times based on detailed audience data ensures maximum engagement.
Pricing:
Brandwatch does not have a pre-created pricing plan. It only has a single custom plan that can have features suitable for your business needs.
Best for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.5 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
LinkedIn, Facebook, Instagram, TikTok, YouTube, Pinterest, Google Business Profile, and Threads
About Loomly:
Loomly is a simple and intuitive LinkedIn management platform that is highly effective for agencies. It offers robust features for content creation and scheduling. It enables users to plan, create, schedule, and analyze posts across multiple social media platforms, including LinkedIn, from a unified dashboard.
Key Features:
- Content Planning Tools: Plan, visualize, and automate your LinkedIn posts with Loomly’s intuitive calendar to maintain a consistent schedule.
- Post Optimization Guidance: Receive actionable tips on timing, format, and structure to maximize LinkedIn reach and interaction.
- Content Library & Asset Hub: Organize and reuse media assets, templates, and integrate with Canva or Google Drive for easy content access.
- Polls & Document Support: Schedule engaging LinkedIn polls and Doc posts to drive conversations and share in-depth resources.
- Content Library & Asset Hub: Organize and reuse media assets, templates, and integrate with Canva or Google Drive for easy content access.
- Bulk Actions: Apply changes to multiple posts at once, such as updating states, reassignment, or deletion directly in List View.
Strengths
- User-Friendly Dashboard: Clean interface and an organized dashboard enhance usability.
- Seamless Collaboration: Built-in tools streamline teamwork, approvals, and overall workflow.
Melissa M.
All in one space and the amount of platform options it gives – this makes it great for my agency which is why I chose it. I also like the fact you can schedule FB Reels not just videos as many schedulers only allow for FB videos. I love that I can schedule to Google Business as well!
Areas to Improve
- Limited Scalability: Lacks advanced functionalities required by larger teams or agencies.
- Basic Design Tools: Creative customization options are more restricted compared to competitors.
Verified User
I don’t like that we have to pay additional to add more collaborators even if the previous collaborators no longer work for our agency. I was charged to upgrade my package to add a new prop stylist to our collaborator because we lost our other one.
What’s the Standout Feature of Loomly:
Loomly simplifies LinkedIn scheduling with its intuitive content calendar, supporting advanced formats like polls and PDF carousels alongside standard posts. Features like first comment scheduling and organic audience targeting for Company Pages help maximize reach while keeping posts polished.
Pricing:
Loomly offers various price ranges, starting at $65/month and going up to $332/month for its premium plan that offers custom branding abilities. Not all plans have Instagram automation features, so you might have to pay more for additional features. Before proceeding further, look at our detailed Loomly pricing breakdown to compare plan limits, features, and value.
Best for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Star Rating:
4.5 / 5 (G2)
Apps:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Social Media Platforms Supported:
LinkedIn, Bluesky, Facebook, Google Business Profile, Instagram, Mastodon, Pinterest, Threads, TikTok, X (Twitter), and YouTube.
About Buffer:
Buffer is a user-friendly scheduling and social media management tool for LinkedIn and multiple other social platforms. With a dynamic and visual content management dashboard, users can transform their ideas into full-fledged brand success on LinkedIn. It also offers capabilities for effectively engaging with your audience and monitoring your performance with analytics, offering the full package.
Key Features:
- Dynamic Content Calendar: Buffer offers a drag-and-drop content calendar that allows you to plan and schedule LinkedIn posts in advance.
- LinkedIn Post Scheduling: You can schedule LinkedIn posts, including text, images, carousels, PDFs, videos, and link previews—at optimal times.
- AI-Assistant: Buffer’s AI integration with AI aids in brainstorming ideas, rewriting content, and crafting platform-specific posts.
- Approval Workflow: Buffer’s approval workflows enable teams to review and approve content before publishing, ensuring each post is up to the mark.
- Content Templates & Idea Library: Save time with ready-made formats and fresh inspiration to create consistent, creative LinkedIn posts.
- Content Management Hub: Buffer’s content management hub enables you to categorize posts, save drafts, and maintain a library of assets.
Strengths
- Collaboration Made Easy: Content approval tools facilitate seamless collaboration.
- Cost-Effective Management: Offers good value with multi-account management on a single dashboard.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Areas to Improve
- Editing Limitations: Limited editing features require pre-scheduling adjustments.
- Mobile App Constraints: The mobile app lacks the functionality of the web platform.
Nathaly W.
One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited.
What’s the Standout Feature of Buffer:
Buffer’s content management system is one of its key components, with a dedicated workspace to ideate, organize, and polish ideas. You can save and track an idea, shaping it into a draft and then a complete post with a kanban-style board or gallery view. The AI Assistant helps every step of the way, generating and refining captions, and repurposing posts across platforms.
Pricing:
Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a month $120 for 10 accounts. For a detailed breakdown of each plan, check out our complete analysis of Buffer’s pricing.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
Star Rating:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions.
Social Media Platforms Supported:
LinkedIn, Instagram, Facebook, TikTok, X (Twitter), Google Business Profile, YouTube, WordPress, Threads, and Bluesky.
About Sendible:
Sendible is a capable tool for LinkedIn content scheduling, offering features tailored to streamline posting. This tool offers a complete social media solution to individuals, teams, and enterprises alike. The comprehensive content management and campaign planning system ensures that you have complete control over your LinkedIn content strategy.
Key Features:
- Unified Dashboard: Sendible has a centralized dashboard that allows you to manage multiple social media accounts from a single interface.
- Collaborative Team Features: Workflows for complete social media teams allow task allocation, seamless review, and approval before posts are published.
- Smart Compose Box: The unified space is where you can create posts to tailor and schedule for multiple platforms and accounts.
- AI Assist for Content Optimization: The integrated AI in Sendible eases content creation with optimization suggestions, ideas, and tonal filters.
- Campaign Management: Users can organize posts into campaigns using color coding, making it easier to track and manage content themes.
- Bulk Import: Sendible supports bulk importing of content and scheduling.
Strengths
- All-in-One Solution: Combines multiple functionalities in a single platform.
- Multi-Account Integration: Supports integration and simultaneous management of various social accounts.
Verified User
When I stumbled upon Sendible, I was thrilled by its robust features and reasonable cost. The ability to schedule across multiple channels and content assistance with images were the key selling points for me. It allows you to efficiently manage several social media accounts. Whether it’s scheduling posts, monitoring engagement, or responding to messages, you can do it all in one place.
Areas to Improve
- High White-Label Costs: White-label plans are costly for larger organizations.
- Media File Instability: Crashes frequently when processing large media files.
Desiree J.
The platform often does not handle large photos and will crash when trying to upload them or edit them, resulting in my losing all progress on whatever post I was creating, which can be VERY frustrating. Customer service told me to re-set the cache to alleviate this issue, but it does not always work.
What’s the Standout Feature of Sendible:
A standout feature of Sendible is Smart Queues, which helps maintain consistency by automating posting schedules for evergreen content. The addition of an AI-powered caption generator further enhances the platform by enabling users to craft unique and engaging content effortlessly. From creating posts to bulk scheduling, Sendible makes it easy to maintain consistent posting schedules.
Pricing:
Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, to Traction for $89, White Label for $240, to the last plan, the White Label+ plan, which is priced at $750. For a closer look at plan features, limits, and value, check out Sendible’s pricing breakdown.
Key Features to Consider in a LinkedIn Posting Tool
After going through our carefully curated list, you might get confused about which option is the most suitable for your requirements. Let us simplify this for you by pointing out the prime features that make the best social media posting tools for marketers.
Post Scheduling Flexibility
Look for tools that let you have granular control over your publishing schedule. A good LinkedIn scheduler offers the option to auto-schedule and manually set the dates and times for publishing each post. Ensure it supports recurring posts and can handle different posting schedules for various content types.
Without flexible scheduling options, you’ll be limited to basic posting patterns that may not align with your audience’s peak engagement times.
Bulk Scheduling
Make sure your selected tool supports scheduling posts in batches by easy file uploads. Look for platforms that can handle at least 50-100 posts per batch without performance issues or content corruption. A robust LinkedIn app can preserve content formatting as well as media transfer.
Tools lacking robust bulk capabilities will force you into time-consuming manual scheduling, negating the efficiency benefits you’re seeking.
Analytics & Reporting
Select a tool that not only has scheduling capabilities but also provides comprehensive performance tracking and follower growth over time. Look for tools that track both organic and paid post performance with the ability to create structured reports to share with all stakeholders. Detailed insights will help you refine your strategy and post smarter, not just more often.
Without detailed analytics, you’ll be posting blind with no insight into what content resonates with your professional audience.
Multi-Account Management
Always go for platforms that allow seamless switching between multiple LinkedIn profiles, company pages, and client accounts from a single dashboard. This is the main reason professionals like yourself use a LinkedIn scheduler.
Tools lacking proper multi-account features will create workflow confusion and increase the risk of posting content to the wrong profiles.
Team Collaboration
Make sure to inspect the built-in collaborative capabilities of the LinkedIn software you are speculating. The best tools should allow content creators, reviewers, and approvers to collaborate seamlessly. Ensure the platform supports different access levels for team members, clients, or stakeholders without compromising account security.
Without proper collaboration features, your team will resort to external communication tools, creating inefficient approval bottlenecks and potential content errors.
Content Calendar & Planning
Look for tools that provide visual calendar interfaces showing your entire content schedule at a glance, with drag-and-drop functionality for easy rescheduling. The best schedulers should offer monthly, weekly, and daily calendar views with color-coding tagging options to distinguish between content types, campaigns, or accounts.
Without a robust visual calendar system, you’ll struggle to spot scheduling conflicts, content gaps, or campaign overlaps, hindering effective execution.
Conclusion
Building a strong LinkedIn presence requires more than just great content—it requires consistency, timing, and the right tools to make execution effortless. LinkedIn posting tools bridge that gap by saving time, keeping your posting rhythm steady, and helping you engage your audience when it matters most.
When choosing the right tool, focus on what aligns with your needs—whether that’s advanced features like analytics and team collaboration, multi-account management for agencies, or a simple and affordable scheduler for solopreneurs. Budget, ease of use, and feature depth will ultimately guide the best fit for your workflow.With the right posting tool, you can streamline your LinkedIn strategy, eliminate repetitive tasks, and focus on creating impactful content that builds authority and drives results. Ready to experience the difference? Try SocialPilot free for 14 days and see how effortless LinkedIn marketing can be.
Frequently Asked Questions
Can you schedule LinkedIn posts?
You can use a LinkedIn scheduler like SocialPilot, AgoraPulse, and MeetEdgar to schedule posts on LinkedIn at any preferred date and time. You can even schedule multiple posts for various LinkedIn accounts using these tools.
Can I schedule videos on LinkedIn?
Yes, you can schedule videos on LinkedIn using a LinkedIn posting tool like SocialPilot. You can draft your post with the video in the post composer section and schedule it with a social media calendar to set the publishing date and time. If you need to add a URL, you can do so and even shorten the link to keep your caption clean.
What is the best time to post on LinkedIn?
The best time to post on LinkedIn depends on your business type and your target audience. Usually, the best times to post on LinkedIn are between 10 am and 12 pm on Tuesday, Wednesday, and Thursday.
How often should you post on LinkedIn?
Since LinkedIn is a professional platform, avoid being spammy. It is best to keep your frequency 3-5 posts per week, but make sure to respond to comments on your and others’ posts.
Do hashtags matter on LinkedIn?
Yes, hashtags do work on LinkedIn. It has posed no limits on hashtag frequency as of now, but it’s advisable to add 5-7 hashtags at max. You can add them towards the end of your LinkedIn posts to get noticed by more viewers.
How to automate and schedule LinkedIn posts?
You can create and schedule a single post on a LinkedIn account at a time natively. To automate publishing for multiple accounts, use a LinkedIn scheduling tool that centralizes scheduling without requiring you to switch accounts.
Does LinkedIn have a scheduling tool?
LinkedIn does have a scheduling capability where you can create a post natively and set a date and time for it to be automatically published. However, it only allows you to schedule three months into the future, and you have to log into individual accounts to schedule a post.
Can I schedule LinkedIn posts for free?
Yes, you can use LinkedIn’s native scheduling capability to create and schedule posts.
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