Recent studies have shown that LinkedIn is solely responsible for 80% of social media leads for B2B. Needless to say, its decision-making demographics provide a conducive environment for generating qualified leads.
LinkedIn is rapidly growing, with 1 billion monthly users and 30 million companies, giving you access to the world’s largest professional market.
You need to have LinkedIn tools to make a profound impression on this platform in a short while. Out of these, you need a LinkedIn scheduler to put your manual scheduling efforts on autopilot.
From scheduling LinkedIn posts, managing your LinkedIn profile or page, to being super responsive, these best LinkedIn scheduling tools can automate a lot of your redundant processes.
They not only save you time but also make you incredibly productive by automating your everyday posting. That sounds cool, doesn’t it?
Have a look at this list of schedulers to boost your marketing strategies for an enriching output.
How we analyze and select these tools:
This list of tools has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, content production, visualization, analytics, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.
A Quick Overview of the Top LinkedIn Scheduling Tools
In the next section, we take a closer look at the top LinkedIn scheduling tools. To simplify your search, we’ve carefully selected the leading options and compared their key features, helping you identify the best fit for your scheduling and content creation needs.
 SocialPilot |
 Sprout Social |
 Hootsuite |
 Buffer |
 Sendible |
|
|---|---|---|---|---|---|
| Pricing | Starts at $25/Month | Starts at $199/Month | Starts at $99/Month | Starts at $36/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Brands & Enterprises | SMBs & Brands | SMBs & Brands |
| Social Profiles | 10 | 5 | 10 | 6 | 6 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Smart Queues |  |
|
 |
|
|
| Repeat Posts | |
|
|
|
|
| Calendar View | |
(Perplexing) |
|
|
Complex |
| Auto Post From RSS Feeds | |
(Only for higher plans) |
(Add on) |
|
|
| Bulk Scheduling | (500 Posts) |
350 Posts | (350 Posts) |
|
(350 posts) |
| LinkedIn Carousel | (Converts images into PDF internally) |
|
(Needs content in PDF file) |
|
|
| First Comment | |
|
|
|
|
| Post Creation | |||||
| Draft Your Posts | |
|
(Obscure settings) |
|
|
| Image Editor | |
|
|
|
Limited |
| AI Assistant | |
|
|
|
In higher plans |
| Hashtag Generator | (Aligned with captions) |
|
|
|
|
| Audience Targetting | |
|
|
|
|
| Profile Mention | |
|
|
|
|
| Holiday Calendar | |
|
|
|
|
| Canva Integration | (On all plans) |
|
|
|
|
| Media From External Sources | |
|
|
(Not from cloud storage) |
|
| Content Library | |
(Only in higher plans) |
(Only in Enterprise Plan) |
|
|
| Team Collaboratio | |||||
| Content Approval Workflows | (Quick and Easy) |
|
(Complicated) |
(Basic) |
|
| Multi-User Collaboration Per Post | |
|
|
|
|
| Comments on Post | |
|
|
(No tagging) |
|
| Client Management | (Unlimited clients) |
|
|
|
|
| White Label | |||||
| White Label Dashboard | |
|
|
|
|
| Branded Downloadable Report | |
|
|
|
|
| Support | |||||
| Priority Customer Support | |
(Email and Chat) |
(Delayed response) |
|
|
| Try for Free | Learn More | Learn More | Learn More | Learn More | |
Best LinkedIn Scheduling Tools for Your Business
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5 / 5 (G2)
Apps:
Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions
Key Features:
- LinkedIn Content Scheduler
- Scheduling with Web or Mobile App
- Multiple Content Formats Supported
- Bulk Post Scheduling
- Content Calendar
- LinkedIn Carousel (PDF or image) Publishing
- Integration with Google Drive, Dropbox, Box, Unsplash
- LinkedIn First Comment Scheduling
- AI Pilot for captions, hashtags, and ideas
- Audience targeting
- RSS Feed Automation
- Approvals On-the-Go
- Team Collaboration
- Approval Workflows
Pros
- SocialPilot connects with multiple LinkedIn accounts and automates their publishing workflow.
- The content calendar shows all upcoming drafts and scheduled posts in a glance, even allowing users to make last minute edits in plans.
- Users can schedule up to 500 posts in one go using the bulk scheduling functionality.
- The team collaboration feature allows teams to work with clients to create and publish content efficiently.
Jessica D.
If you’re managing multiple social media accounts and need an efficient way to schedule content in bulk, SocialPilot is an excellent choice. One of the best aspects of SocialPilot’s bulk scheduling is the flexibility. You can schedule hundreds of posts in advance, ensuring your content calendar stays on track without constant manual input. The visual calendar and queue management features also make it easy to see your upcoming posts at a glance, giving you full control over your publishing strategy.
Cons
- Accounts getting disconnected is not an uncommon occurrence, though it is easily remedied.
- The platform takes a few seconds to convert multiple images into a single PDF carousel.
Verified User
Honestly, there is not much I dislike. Once in a while profiles need to be reconnected. But maybe that happens on all platforms.
Our Experience:
SocialPilot is an all-rounder of a LinkedIn scheduling tool, empowering marketers to truly overcome all the challenges involved in establishing a strong presence on the professional social media network. May it be a bunch of LinkedIn Company pages or personal profiles, you can bring them all under SocialPilot’s dashboard and manage them seamlessly without anything going amiss.
Now, we’ll walk you through what SocialPilot has to offer as a LinkedIn scheduling tool, perks and all.
Advanced LinkedIn Scheduling:
SocialPilot, being a LinkedIn scheduling tool, possesses some advanced content automation capabilities. Users can plan and create custom LinkedIn posts for multiple accounts from the smart compose box. A unique capability in the platform allows for content queues to be set up with optimum times to post for every single account separately. This leads to easier scheduling process.
Evergreen content pieces can be programmed to be reposted at pre-set times and frequencies with repeat posting. Staggered posts on the other hand, spreads out the publishing of similar posts, preventing spammy signals being sent to social media platform algorithms.
Dynamic Calendar and Drafts:
The calendar is a very important part of the scheduling workflow, which also enables users to handle nearly all of the content-related tasks from a single space. Firstly, people can create posts, save drafts with dates for visibility, edit posts, and move scheduled pieces with a drag and drop.
SocialPilot’s content calendar is a collaborative dashboard with a completely customizable view. By this we mean that you can be selective about what you see in your calendar view, applying filters accordingly.
Custom Content Creation & AI Pilot:
SocialPilot supports scheduling for many social media networks other than LinkedIn. However, it provides a few features to optimize your LinkedIn posts for maximum impact. First of all, the AI Pilot, as the name suggests, is an AI-powered caption and hashtag generator with a custom prompt to generate LinkedIn captions specifically. It can also come up with hashtags, content ideas, and variations of previous content.
Furthermore, you can select specific segments of audience with audience targeting feature to focus your content to reach relevant crowd. And to encourage conversations on your posts, you can schedule the first comments with your LinkedIn posts.
RSS Feed Automation and Bulk Scheduling:
LinkedIn scheduling is supported in multiple ways when using SocialPilot, maintaining the publishing consistency on your accounts. Two of the biggest boosts to this are RSS automation and bulk scheduling.
The former allows you to use the RSS link to websites of your choice to share its content on your LinkedIn feed, pulling new content from that source regularly. Bulk scheduling, on the other hand, allows you to schedule up to 500 posts in one go. All you need to do is add all your post captions and other requisites to a CSV file according to the given format, upload and click on schedule to get the job done.
Seamless Collaboration and Approvals:
SocialPilot makes team-based LinkedIn management remarkably simple. Its “Approvals-On-The-Go” feature enhances the approval and feedback workflow, enabling faster and more efficient collaboration. Clients can easily review, approve, or provide feedback on posts without logging into SocialPilot, ensuring smooth coordination and reducing the likelihood of posting errors.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
|
$85.00/mo$100
Billed annually (Save 15%)
|
$42.50/mo$50
Billed annually (Save 15%)
|
$25.50/mo$30
Billed annually (Save 15%)
|
|
Streamline Your LinkedIn Scheduling
|
|||
Final Verdict:
SocialPilot brings all the necessities for LinkedIn scheduling to the table, including auto-publishing, a dynamic calendar, LinkedIn-specific customizations, bulk scheduling, and much more. Its user-friendly design and flexible pricing plans are ideal for small to medium businesses to scale and grow on LinkedIn without having to worry about their everyday posting requirements.
Best for:
Small to medium businesses, social media managers, agencies, and entrepreneurs
Ratings:
4.8 / 5 (G2)
Apps:
Android, iOS Mobile App, Web Version and Chrome Extension
Key Features:
- Customizable Scheduling
- Hashtag Suggestion & Management
- LinkedIn Scheduling
- First Comment Scheduling
- RSS Integration
- Team Collaboration
Pros
- Content categorization ensures structured scheduling and posting.
- Evergreen options like content recycling extend the lifespan of posts.
Brett H.
I’ve tried a few social posting management solutions, and what I love about Social Bee is that you can tag your post with a category and schedule it by category. I have posts going out several times a week, and I don’t have to touch it. Also easy to integrate RSS feeds into the mix so my podcasts and blog posts are automatically picked up. Chrome extension makes it easy to quickly do a post at the moment.
Cons
- Advanced features make the platform challenging for new users to learn.
- The mobile app lacks functionality compared to the web version.
Verified User
Well, it’s a little bit of a steep learning curve only because there’s so many features. I do feel like the bulk editor can be a little more streamlined as well.
Our Experience
SocialBee is one of the more intuitive LinkedIn scheduling tools with quite a set of content scheduling features. Along with auto-publishing for LinkedIn company pages and personal profiles, it also integrates with multiple other social media networks, thus bringing all of them under the same umbrella.
The AI-powered features in SocialBee perform multiple functions, including content (image and text) generation, the best times to post suggestions, tentative content publishing plans, etc.
Scheduling with SocialBee can be approached in multiple ways. Other than the tool’s recommendations, you can create custom scheduling queues for each connected LinkedIn account, reshare posts, re-queue evergreen posts for auto-reposting, and create groups or categories, to schedule and publish them one after another. RSS feed automation and bulk scheduling with SocialBee also help to maintain a steady publishing flow on your LinkedIn feeds.
The tool integrates seamlessly with Canva, Unsplash, and GIPHY, simplifying the creation of visually engaging posts. A notable LinkedIn feature in SocialBee is that it allows you to schedule the first comments along with the posts, which can be a push for conversations.
Collaborative functionalities allow larger teams to seamlessly work with SocialBee. You can invite your team members, assign roles, add internal notes as feedback and enable approval and content review to ensure quality.
Also, for marketers managing multiple clients, you can divide your SocialBee account into several workspaces, which helps avoid mixups and simultaneously manage everything. However, the intuitive design of the tool, SocialBee sometimes lags in speed.
Pricing:
SocialBee has segregated its pricing plans into two segments, catering to solo entrepreneurs, small businesses, and larger and enterprise-level organizations. The Standard plans start at $29, and the Agency plans go up to $134.
Overall Verdict:
SocialBee is a good choice for small teams and agencies that want to spend less time creating scheduling plans and content manually. Its advanced scheduling capabilities and AI support for strategy and content generation can make LinkedIn scheduling seem effortless. The platform might slow down occasionally but is quite user-friendly.
Best for:
Creators, freelancers, agencies, social media managers, and small businesses
Ratings:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
Key Features:
- Intuitive Content Calendar
- AI-Powered Captions
- Bulk Scheduling
- Team and Client Collaboration
- Centralized Scheduling Dashboard
- Content Management Hub
Pros
- Drag-and-drop functionality simplifies scheduling via the calendar.
- The scheduling dashboard is intuitive and user-friendly.
Emily F.
I mostly use Later for their link in the bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing.
Cons
- Refund policies lack transparency, causing customer dissatisfaction.
- Video dimensions often require manual adjustment before posting.
Casey G.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
Our Experience
Although Later’s main focus might not be aimed at LinkedIn scheduling, it still provides more than adequate content automation functionalities. You can connect company and personal profiles to Later’s workspace and schedule a variety of posts. One thing to be kept in mind is that the tool does not allow scheduling multi-image posts or videos to personal profiles.
The calendar dashboard in Later provides a collaborative space for you to create posts and plan your upcoming content plan. The media library is a dedicated space for you to store all your media assets so they can be quickly accessed when needed. The drag-and-drop functionality along with integrations with Canva, Dropbox, and Google Drive further accelerates content creation.
AI caption generator is useful for creating captions and ideas and repurposing older ones. It also suggests hashtags for your posts, although the capability is more effective for other social networks. LinkedIn scheduler in Later also supports link previews to be generated, allowing you to share relevant content from external sources.
The web and mobile app of Later together make for a convenient way to schedule and publish posts of the go. Quick Schedule is a specific feature that helps create weekly scheduling slots for each account. This means once the content is created, you won’t even need to select scheduling time, it’ll just get into the queue among your pre-set publishing slots.
Pricing:
Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $45, and the final choice, the Advanced option, priced at $80.
Overall Verdict:
Later seems adequate with most of the necessary qualities needed in a LinkedIn scheduling tool. However, it lacks some of the more advanced functionalities to automate the publishing process for longer periods of time. Also, the pricing model is based on social sets, which restricts users from connecting more than one account from the same social network. This can be a hindrance for users, needing them to go for add-ons or upgrade their plans.
Best for:
Social media consultants, Mid and large-sized businesses, and enterprises.
Ratings:
4.4 / 5 (G2)
Apps:
Web, iOS, Android versions and Sprout Social Chrome Extension
Key Features:
- Advanced LinkedIn Scheduling Tool
- Social Media Monitoring
- Custom URL Tracking
- Social Listening Tools
- Custom Reporting
- Unified Social Inbox
- Team Collaboration and Workflow Approval
Pros
- The quick setup ensures easy onboarding for new users.
- Integrates seamlessly with multiple platforms.
Ashley E.
I love that Sprout Social was easy to set up and allows for easy posting/scheduling. The tool is very user-friendly and it didn’t take long to grasp its use. I was able to create an account and get posting the same day! It was very quick to integrate with our other tools such as Salesforce.
Cons
- Dashboard navigation can be confusing for some features.
- Collaboration tools may cause team communication gaps.
Verified User
Information can be found via several different paths and parts of the dashboard, which often leads to confusion if users in our account are all looking at the same data or details.
Our Experience
Sprout Social is a versatile tool with a dedicated LinkedIn scheduler, enabling users to publish content for multiple accounts from a single dashboard. The Optimal Send Times basically tell users which times to publish their posts for best possible results. This platform also enables planning hundreds of posts in bulk to help keep up the continuity of your Linkedin feed.
The dynamic calendar enables users to plan, schedule, and manage their LinkedIn posts across multiple profiles, providing a centralized dashboard to maintain consistency and visibility. You can track all your posts, whatever might be its status in the approval funnel or even if its being drafted.
The platform’s AI Assistant is a standout feature, offering caption generation, reiterations and alt-text creation to enhance post quality. Also, you have access to advanced features like profile tagging, audience targeting, URL tracking, and mock post previews. Together, they help to optimize your LinkedIn posts for maximum engagement.
The asset library integrates with tools like Canva and Dropbox, streamlining the creation, storage, and publishing of content directly within Sprout.
However, the compose box of Sprout Social is not as intuitive as many of its alternatives, making it a learning curve for new users.
Pricing:
Sprout Social has three paid plans starting from $249 per user every month to manage five social profiles. The other two plans come at $399 and $499 per user/month to manage an unlimited number of social profiles.
Overall Verdict:
Sprout Social is an effective LinkedIn scheduling tool, ideal for businesses seeking an all-in-one solution for content creation,and smart scheduling. However, its less-than-user-friendly design and per-user pricing structure keep it from being ideal for medium to small businesses.
Best for:
Solopreneurs, SMBs and Large Businesses
Rating:
4 / 5 (G2)
Apps:
Web version, Android, and iOS
Key Features:
- Automatic publishing
- Advanced content scheduling
- Real-life mock psot previews
- Best time to post insights
- Queue meter
- Discovering relevant content
Pros
- Simplifies tweet scheduling and posting.
- Provides relevant content suggestions for easy curation.
Nawell W.
Posting and scheduling is quite easy using crowdfire application. It is easy to track people who have followed/unfollowed and it’s gives us relevant suggestion for people to follow. I like how it automatically create a post whenever we post a product in our Shopify store. Crowdfire aslo supports all major social media networks.
Cons
- Limited account connections restrict scalability.
- Difficult account setup process.
Verified User
Limited accounts are linked and it is not very easy to link accounts.
Our Experience:
Crowdfire’s LinkedIn scheduling capabilities allow marketers to get a better grip on their publishing process if they are managing multiple accounts simultaneously.
The queue meter is a very unique feature in Crowdfire, keeping you informed whether your accounts have enough posts scheduled for the week to look consistent. Complementing this are other assets like bulk scheduling which allows users to upload and schedule multiple posts or the best time to post, picking the time when your content will get maximum engagement.
You can schedule posts with multiple images and even a video at a time. However, there is little to no flexibility to customize the thumbnail or title of the video. Content curation and RSS feeds allows users to discover and schedule relevant articles, images, and updates from Shopify, WordPress, and other platforms directly within the dashboard.
Even with all the above features, the scheduling machinery in Crowdfire seems to be simple but basic at best. A lot of advanced customization and advanced scheduling capabilities are missing which are vital requirements in the workflow of larger teams and organizations.
Pricing
There are three paid starting from Plus ($9.99/month for 5 accounts), Premium ($49.99/month for 10 accounts), and VIP ($99.99/month for 25 accounts). It has a free plan for you to test the tool before making any purchase decision.
Final Verdict:
Crowdfire proves to be a beginner-friendly scheduling tool for LinkedIn with notable content curation capabilities. However, it lacks the advanced functionalities which can support larger teams,s and organizations to function seamlessly.
Best for:
Creators, agencies, social media managers, and enterprise-level businesses
Rating:
4.2 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Key Features:
- Scheduling and Publishing
- Real-time Team Collaboration
- AI Content Creation
- UCG and Influencer Management
Pros
- Manages multiple accounts from a single scheduling platform.
- Allows users to monitor LinkedIn feeds directly within the dashboard.
Kelby S.
Hootsuite provides a one stop shop to streamline the posting and customizing process for content across multiple platforms in a central hub where my collaborators and I can preview the content before it goes public.
Cons
- Feature-rich design creates a steep learning curve for new users.
- Expensive pricing makes it less accessible for smaller businesses.
- Customer support is often unresponsive.
Verified User
Not a fan of the price. It used to be more affordable, but now is more than double what it used to be.
Our Experience
Hootsuite is a well-known, enterprise-friendly tool that is effective for LinkedIn scheduling. From creating content to scheduling it for the best time, it provides many a features to support users on every aspect.
Hootsuite’s content calendar provides a visual overview of planned posts, making it easy to manage and adjust campaigns. Additionally, the best time to post feature ensures posts are published at optimal engagement times, enhancing reach and visibility.
Scheduling with Hootsuite is way easier than managing LinkedIn publishing manually, although there is a learning curve involved. Along with custom publishing queues for each account, users can set up the best of their content to be repurposed with AI and scheduled for repeat publishing.
Owly Writer AI, an AI-powered content assistant, generates captivating LinkedIn captions and post ideas, making content creation efficient and the published posts prove to be more effective. It even has tonal filters to mold captions to match your brand voice and the ability to suggest the right hashtags that align with the intent of your content.
Hootsuite not only manages organic LinkedIn publishing but also paid advertising. Users can create ad campaigns for their LinkedIn company pages and monitor them and their results all for Hootsuite’s ad management dashboard.
However, the feature-loaded dashboard of Hootsuite is way out of the league for beginners. Also, being tailored for larger organizations, the platform’s pricing plans are designed to encourage all users to switch to enterprise plan which costs quite a lot.
Pricing
Hootsuite offers two pricing tiers after a 30-day trial, ranging from $99/month to $249/month. The custom plan caters to enterprises that can support upto 50 accounts to start with.
Final Verdict:
Hootsuite provides a powerful, versatile platform for LinkedIn management but has a steeper pricing structure that could challenge small teams.
Best for:
Agencies, eCommerce, and Social Media-based businesses
Ratings:
4.5 / 5 (G2)
Apps:
Web version, Android and iOS apps
Key Features:
- Collaborative shared calendar
- AI-powered writing support
- AI-powered captions
- Prioritized content queues
- Bulk content scheduling
- Customized publishing
- Approval workflows
Pros
- Streamlined interface simplifies content planning for teams.
- Bulk scheduling enables up to 200 posts to be scheduled at once.
Jenna R.
The everyday process of creating the post to getting it approved for publishing it is so much smoother. Reports are broader making our team weekly reports more concise. We rely heavily on this data to produce goals and show value. Creating reoccurring posts from the hard work I have already accomplished is amazing because it’s more bang for my buck!
Cons
- Scheduled post-retrieval is prone to glitches.
- Unexpected logouts disrupt on-the-go workflows.
Verified User
Sometimes it won’t show the media and will say it’s unavailable, but if you log into the account or click “show my on Instagram” it will show up. Some messages also can’t be replied to after a certain amount of time.
Our Experience
Agorapulse has a proficient LinkedIn scheduling tool that streamlines the management of multiple accounts from a single dashboard. The standout features under content scheduling are the custom publishing queues and bulk scheduling, which keep a steady stream of content flowing to your LinkedIn accounts, be it a company page or a profile.
Users can post all types of content to their LinkedIn including PDF carousel posts, without any hassle. Agorapulse can schedule and post the first comments with the actual post. They can create and save content assets to their media asset library which can be accessed anytime they want. Furthermore, the internal image editor and Canva integration enable the freedom to customize and edit images used in your posts to boost its appeal as you see fit.
Users can create drafts and work on them collaboratively with their teams to create the perfect version of their LinkedIn content. You can even leave feedback as notes for their team members to address.
Although Agorapulse does have an AI Assistant, it comes with very limited capabilities unlike its alternatives. It does generate post captions but it needs a basic copy from you initially. It then rephrases and improves your draft to make it into an actual social media post.
Pricing:
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $99 for Standard, $149 for Professional to $199 for Advanced, managing 10 social profiles. Additional profiles cost $15 each for every plan.
Overall verdict:
Agorapulse is a reliable tool for LinkedIn scheduling and management, offering essential features for content creation, scheduling and auto-publishing.
Best for:
Big Marketing Agencies, Brands, and Enterprises.
Ratings:
4 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Key Features:
- Collaborative Calendar
- LinkedIn Listening Abilities
- Planning and Scheduling Posts
- Social Inbox
- Content Library
- Audience Insights
- Analytics and Reporting
Pros
- Delivers deep insights into audience behavior and sentiments.
- Offers both scheduling and management features.
- “Share of Voice” tool helps benchmark performance against competitors.
Verified User
I like the Engage functionality. It allows me to see and interact with all owned-conversations taking place across our social channels.
Cons
- Buggy performance can delay post scheduling.
- Narrow database limits its LinkedIn use.
- Occasional system crashes require task repetition.
Verified User
The system doesn’t allow you to post to multiple platforms at the same time, which is how they advertise themselves on Google. Support is hit or miss on how quickly they respond, and although we clear our cache regualarly there are a lot of strange bugs within the system.
Our Experience
Brandwatch offers an advanced LinkedIn scheduling tool tailored for businesses seeking seamless social media operations. The paltform even enables the creation of LinkedIn ads meaning you can bring together the management of organic and paid content into a single space.
The unified content calendar allows users to control planning, scheduling, and publishing posts across LinkedIn and other platforms, allowing for a streamlined workflow. Teams can function efficiently, ensuring all members are on the same page about their LinkedIn content publishing. Account owners can onboard team members and assign them rules, allocate tasks, and collaborate per post within notes to give their feedback.
The shared content library acts as a central repository for storing all types of content pieces and accessing them when needed during content creation. Other external storages can also be connected to this library and its content repurposed to use for consistent branding.
Pricing:
Brandwatch’s pricing structure caters more to larger enterprises and agencies. It does not have a free trial plan, but it does offer different custom plans for everyone based on their needs. Its full-product suit is a fully customizable plan. The social for small businesses plan is recommended for 1-2 users and costs $108/ month.
Overall Verdict:
Brandwatch is a powerful tool for LinkedIn scheduling and content management, offering valuable features like approval workflows and shared libraries.
Best for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Rating:
4.5 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version.
Key Features:
- Content Planning Tools
- Team Collaboration
- Post Performance Analytics
- Social Media Calendar
- Content Ideas Generation
- Hashtags Suggestions
- Image and Video Editing Tool
Pros
- Clean interface and organized dashboard enhance usability.
- Collaboration tools improve workflow and approval efficiency.
Melissa M.
All in one space and the amount of platform options it gives – this makes it great for my agency which is why I chose it. I also like the fact you can schedule FB Reels not just videos as many schedulers only allow for FB videos. I love that I can schedule to Google Business as well!
Cons
- Limited advanced features for larger teams and agencies.
- Design capabilities are basic compared to competitors.
Verified User
I don’t like that we have to pay additional to add more collaborators even if the previous collaborators no longer work for our agency. I was charged to upgrade my package to add a new prop stylist to our collaborator because we lost our other one.
Our Experience:
Loomly is a simple and intuitive LinkedIn management platform that is highly effective for agencies. It offers robust features for content creation and scheduling.
For content planning, Loomly supports automated publishing of posts, PDF carousels, and polls to LinkedIn profiles and company pages, ensuring a consistent and professional presence. Users can preview posts before they go live, allowing for last-minute adjustments, which is a significant advantage for maintaining quality.
Loomly also includes a content idea generator, suggesting topics based on seasonal events, trending themes, and industry-specific insights. However, while these suggestions are helpful, they tend to be general rather than tailored.
Another standout feature is its ability to boost organic and paid reach by targeting specific audiences through LinkedIn’s advertising capabilities, enhancing brand visibility and engagement.
When it comes to team collaboration, Loomly enables agencies to invite clients and team members to review and approve content directly on the platform. This feature simplifies the approval process, reducing the need for excessive back-and-forth communication.
Despite its strong collaboration and workflow management capabilities, Loomly does have limitations. It lacks advanced features such as in-platform commenting for suggestions or obtaining client approval through direct links via email.
Pricing
Loomly offers various price ranges, starting at $42/month and going up to $369/month for its premium plan that offers custom branding abilities. Not all plans have Instagram automation features, so you might have to pay more for additional features.
Overall Verdict:
Loomly is a comprehensive tool for LinkedIn content management and scheduling, offering features that improve efficiency and engagement. If you are a social media agency needing a clean and easy-to-navigate platform for managing your social media activities, Loomly can help.
Best for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Ratings:
4.5 / 5 (G2)
Apps:
Android and iOS Mobile App and Web Version
Key Features:
- Dynamic Content Calendar
- LinkedIn Post Scheduling
- AI-Assistant
- Permission Set-Up for Access
- Approval Workflow
- Centralized Dashboard
- Content Management Hub
- Comprehensive Analytics
Pros
- Content approval tools facilitate seamless collaboration.
- Offers good value with multi-account management on a single dashboard.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- Limited editing features require pre-scheduling adjustments.
- The mobile app lacks the functionality of the web platform.
Nathaly W.
One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited.
Our Experience
Buffer is a powerful LinkedIn management tool designed to streamline post scheduling. Users can queue posts with custom timings or automated schedules, while the content calendar provides a clear view of planned posts to ensure consistency with marketing objectives.
The platform’s cross-posting capabilities make it easy to repurpose LinkedIn content for other platforms, saving time while maintaining consistency.
Buffer supports various content types, including text, images, carousels, PDFs, videos, and link previews, offering flexibility in scheduling. Its AI Assistant enhances productivity by generating captions, repurposing content, and brainstorming ideas.
Collaboration is seamless with permission-based access for teams and an approval workflow that ensures quality and compliance before publication.
While Buffer has many strengths, it does come with limitations. The free plan, while beginner-friendly, is quite restricted. The most significant drawback is its account-based pricing structure, which can become costly for users managing multiple accounts.
Pricing:
Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.
Overall Verdict:
Buffer is a cost-effective and reliable LinkedIn scheduling and management tool offering key features like AI-assisted content and creation. However, the pricing model makes the platform somewhat unsuitable for managing a larger number of accounts. Although it is valuable for streamlined social media operations, you can always check out Buffer alternatives to find the perfect tool for you.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
Ratings:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
Key Features:
- Content scheduling calendar
- Collaborative team features
- Centralized content creator
- AI-powered caption generator
- Custom report generator
- Bulk post upload
- White label options
- Streamlined approval process
- Social Inbox
- Campaign monitoring
Pros
- Combines multiple functionalities in a single platform.
- Supports integration and simultaneous management of various social accounts.
Verified User
When I stumbled upon Sendible, I was thrilled by its robust features and reasonable cost. The ability to schedule across multiple channels and content assistance with images were the key selling points for me. It allows you to efficiently manage several social media accounts. Whether it’s scheduling posts, monitoring engagement, or responding to messages, you can do it all in one place.
Cons
- White-label plans are costly for larger organizations.
- Crashes frequently when processing large media files.
Desiree J.
The platform often does not handle large photos and will crash when trying to upload them or edit them, resulting in my losing all progress on whatever post I was creating, which can be VERY frustrating. Customer service told me to re-set the cache to alleviate this issue, but it does not always work.
Our Experience
Sendible, quite capable tool for LinkedIn content content scheduling, offering features tailored to streamline posting. Features like bulk import allow for efficient planning of months’ worth of content, saving time and reducing manual effort. Smart Queues, another advanced scheduling feature, helps maintain consistency by automating posting schedules for evergreen content.
Sendible’s approval workflow streamlines client reviews, ensuring all published content meets the highest standards of quality.
A standout feature of Sendible is its ability to monitor and manage social campaigns, providing valuable insights into the performance of LinkedIn strategies. From creating posts to bulk scheduling via the bulk upload feature, Sendible makes it easy to maintain consistent posting schedules.
The addition of an AI-powered caption generator further enhances the platform by enabling users to craft unique, engaging content effortlessly.
However, some users have noted that Sendible may occasionally crash when managing large media files, which could be a drawback for those working with high-quality video content. Additionally, its higher-tier pricing may pose a challenge for smaller teams.
Pricing:
Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.
Overall Verdict
Sendible is a robust, feature-rich platform ideal for agencies and brands seeking comprehensive LinkedIn scheduling and management tools. Despite its pricing and occasional technical issues, it remains a powerful choice for teams needing a versatile social media management solution.
What Should You Look for In A LinkedIn Scheduling Tool?
After all those great options, you must be confused as to how to select the perfect tool your your business. Well, here are some factors that could help you gauge which LinkedIn automation tool is the best fit.
Presence of Essential Features
The most important thing to look for in scheduling tools is the features it is providing for automating the process of publishing your content. As a marketer, you must see to it that the software you select for your business provides you with all the necessary functionalities that align with your marketing goals.
When talking about scheduling tools, you should be looking for the following features:
- Advanced scheduling
- Smart queueing
- Multi-user collaboration
- AI-powered caption generator
- Content calendar
- Bulk scheduling
- Access to visual assets
- Repurposing content
- Media library for storage
Ease of Use
Scheduling tools serve the core purpose of automating the tedious process of manual publishing, hence cutting down down time and effort on it. So you should make sure that the software you employ for LinkedIn scheduling be as user-friendly as possible with a relatively simple design. This will enable quicker adoption of the tool by all your team members irrespective of their technical skills.
Scalability
The ideal LinkedIn scheduling tool should grow with your business. Look for features that support team collaboration, such as onboarding team members and clients, task delegation, role-based access control, and seamless internal communication.
Compatibility
Ensure the tool integrates smoothly with your existing applications. A solution that disrupts established workflows is not a fit. Verify compatibility with your operating system, browser, devices, and network. Tools offering open APIs, extensions, or plugins typically provide better integration options.
Data Security
LinkedIn places a high priority on data security. Any breach of its policies can result in account suspension. Choose a scheduling tool with robust security protocols to protect your data and ensure compliance with LinkedIn’s guidelines for safe usage.
Pricing and ROI
Budget constraints are crucial. Evaluate the tool’s pricing in comparison to the return on investment (ROI) it delivers. Opt for a solution that offers both value and measurable benefits.
Why Should You Use a LinkedIn Scheduling Software?
LinkedIn scheduling tools save a lot of time for professionals like you by taking over tasks that are otherwise done manually. But even other than that, there are some concrete reasons for automating tasks pertaining to LinkedIn marketing.
Here are the reasons why you should be using LinkedIn scheduling tools:
- LinkedIn scheduling tools eliminate repetitive tasks, streamlining content planning and saving significant time for marketers.
- These tools manage tasks for entire teams efficiently reducing the need for additional resources.
- With built-in approval processes, LinkedIn scheduling tools ensure that every published post is error-free and polished.
- By automating routine tasks, these tools allow marketers to focus on strategic initiatives, significantly boosting overall productivity.
- LinkedIn scheduling tools support team collaboration by enabling seamless onboarding and coordinated workflows.
- Efficient scheduling and error-free content publishing empower marketers to consistently deliver high-quality results to their clients.
- The flexibility to edit scheduled drafts and posts ensures marketers can make last-minute adjustments effortlessly.
- LinkedIn scheduling tools integrate with third-party applications, offering additional functionality within a unified platform.
- Plan and manage your LinkedIn content alongside other social media platforms for streamlined and efficient online presence management.
Conclusion
The end goal of every business is to establish a phenomenal social media presence that attracts more and more leads. LinkedIn is one such platform that is quick to show results with its excellent organic growth potential.
But you need the right LinkedIn tool that will give your brand the ammunition it requires to unleash the benefits of being on the world’s largest professional market.
At the same time, you shouldn’t be missing out on other platforms. So you must choose a tool that will outshine your presence online! SocialPilot is just that tool for your business. SocialPilot makes your social media marketing work effective and hassle-free.Don’t believe in us? Activate your 14-day free trial to experience efficiency.
Frequently Asked Questions
Can you schedule LinkedIn posts?
You can use a LinkedIn scheduler like SocialPilot, AgoraPulse, and MeetEdgar to schedule posts on LinkedIn at any preferred date and time. You can even schedule multiple posts for various LinkedIn accounts using these tools.
What are the best LinkedIn scheduling tools?
The most used LinkedIn scheduling tools are:
- SocialPilot
- Postcron
- DrumUp
- Sprout Social
- Crowdfire
- MeetEdgar
- Agorapulse
- Brandwatch
- Loomly
- Buffer
- Sendible
Can I schedule videos on LinkedIn?
Yes, you can schedule videos on LinkedIn using a LinkedIn scheduling tool like SocialPilot. You can draft your post with the video in the post composer section and schedule it with a social media calendar to set the publishing date and time. If you need to add a URL, you can do so and even shorten the link to keep your caption clean.
What is the best time to post on LinkedIn?
The best time to post on LinkedIn depends on your business type and your target audience. Usually, the best times to post on LinkedIn are between 10 am-12 pm on Tuesday, Wednesday, and Thursday.
How often should you post on LinkedIn?
Since LinkedIn is a professional platform, avoid being spammy. It is best to keep your frequency 3-5 posts per week but make sure to respond to comments on your and others’ posts.
Do hashtags matter on LinkedIn?
Yes, hashtags do work on LinkedIn. It has posed no limits on hashtag frequency as of now, but it’s advisable to add 5-7 hashtags at max. You can add them towards the end of your LinkedIn posts to get noticed by more viewers.
About the Author
