8 LinkedIn Analytics Tools to Boost Your Marketing in 2024

Struggling to measure the impact of your LinkedIn marketing efforts? You’re not alone. Many businesses find it difficult to track engagement, identify ideal leads, and quantify the ROI of their LinkedIn presence.

With more than 1 billion users worldwide on the platform, there is wide room for growth and to reach a larger audience, but would it be of any help if you could not track the proper metrics?

This is where LinkedIn analytics tools come into play. These tools help you understand what content type works for your LinkedIn company page, analyze audience growth, and generate detailed reports regularly so you can track everything and refine your content strategy accordingly.

With various options available, selecting the right tool can significantly impact your personal or company’s presence on LinkedIn. This post will help you understand the best analytics tools for LinkedIn to drive your growth.

Quick Look at the LinkedIn Analytics Tools

The table below offers a comprehensive comparison of top LinkedIn analytics tools. It can help you understand their capabilities and choose the best tool for your needs and budget.

	SocialPilot	Keyhole	Later	Sprout Social	Brandwatch
Pricing	Starts at $25/Month	Starts at $119/Month	Starts at $25/Month	Starts at $199/Month	Custom Pricing
Best for	Agencies & Small Businesses	Marketers & Brands	Brands & Creators	Brands & Enterprises	Brands & Enterprises
Social Profiles	10	1	7	5	Custom
Ease of Use
Support
LinkedIn Analytics
Audience Demographics	Easy to read	Complex		Confusing	Hard to navigate
Engagement Metrics	Comprehensive Insights	Basic metrics		Limited depth	General overview
Local Time Zone Analytics
Video Performance	Comprehensive	Basic insights		Limited details	Basic
Post Timing Insights	Highly customizable	Basic options	Rigid	Complicated	Confusing
Historical Data
LinkedIn Reporting
Custom Report Builder	Effortless			Slow	Basic
Automated Reports	Seamless	Limited	Basic	Manual	Over Complicated
PDF Report Export	Highly Flexible	Basic options	Manual	Limited	Basic
Profile Report
Report Scheduling
PDF Report Scheduling
Campaign Report
Multiple Accounts Reporting
White Labeling
White Label Reports
White Label Dashboard
	Try for Free	Learn More	Learn More	Learn More	Learn More

The above comparison of top tools for LinkedIn analytics is essential in selecting the platform that aligns with your specifications.

Further, continue reading if you need a more detailed first-hand review of these tools and their analytics abilities.

Best LinkedIn Analytics Tool for:

Star Rating:

4.5 stars on G2 & 4.4 stars on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

X (Twitter), Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, Threads, and TikTok.

Our Experience:

SocialPilot is a social media management tool that excels at LinkedIn analytics and reporting. With its easy-to-use interface and deep insights, SocialPilot can help you enhance your LinkedIn presence. Our experience says SocialPilot is suitable for small businesses and marketing agencies because of its cost-effective pricing and ability to incorporate multiple accounts simultaneously.

Analytical Depth with LinkedIn Metrics

The LinkedIn analytical dashboard gave us a comprehensive control center for monitoring all key metrics. The dashboard offers a clear overview of the LinkedIn page performance, showcasing engagement, post reach, impression, and more metrics. It also lets you track metrics such as likes, shares, comments, and overall engagement at a glance to help speed up understanding how well your content is performing.

In our view, detailed followers analytics is SocialPilot’s standout feature that allows users to dive into who their followers are, where they are from, and what they do. This in-depth breakdown of followers by demographics, locations, jobs, and level of seniority gives insights that can help redefine the content for the audience’s preference. No, this analytical depth benefits B2B businesses who want to connect with specific industry decision-makers on LinkedIn.

Customizable and Automated Reporting Capabilities

For reporting flexibility, SocialPilot offers customizable LinkedIn reports tailored to meet your business needs. It helps whether you want to track LinkedIn post-performance or analyze the effectiveness of different content types; SocialPilot makes it easy to generate reports with actionable insights.

These reports can be exported, allowing you to download them in various formats to share insights with your team, clients, or stakeholders simply and fast. Furthermore, the auto-schedule ability ensures that these reports are shared with clients and stakeholders at the right time without manual work.

Additionally, hashtag performance analysis helps identify which hashtags drive the most engagement, serving as crucial insights for refining your LinkedIn marketing strategy and improving your visibility.

High-Level Functionality

Beyond analytics and reporting, SocialPilot also ensures streamlined management and scheduling on LinkedIn. You can track post frequency and discover the optimum posting schedule to maximize engagement. When coupled with profile visit tracking, this ability helps you fine-tune your content strategy based on when your audience is most active.

Unlike other tools, SocialPilot offers advanced social media scheduling, team collaboration, extensive engagement functionalities, and an AI Assistant to help you ace your LinkedIn presence.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and a walkthrough as you sign up (no credit card required). Here are all SocialPilot plans.

Overall Verdict:

By picking SocialPilot, you will make an excellent choice for your business growth on LinkedIn, with a severe improvement in visibility and engagement. The effective combination of analytics, reporting, scheduling, publishing, collaboration, engagement, and more can help you stand out.

Its user-friendly interface and budget-friendly pricing make it an appealing option for small—to mid-sized businesses looking to optimize their LinkedIn strategy without breaking the bank.

LinkedIn Analytics Tool for:

Star Rating

4.5 on G2 & 4.4 on Capterra

Apps

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Reddit, and TikTok.

Our Experience:

From our experience, we found that Brandwatch is a tool that primarily focuses on analyzing brand performance on social media. For LinkedIn, it provides deep insights into your activities.

Analytical Depth

It offers tools to dive deep into performance data and analyze vital metrics. LinkedIn sentimental analysis features are especially beneficial for companies, as they help them understand the tone and sentiments behind audiences’ interactions based on their responses to LinkedIn posts. This allows them to maintain a positive image and address negative feedback.

Brandwatch’s audience segmentation ability enhances strategy by enabling you to categorize your followers based on demographics, engagement, and professional attributes. This allows you to tailor content for different audience groups and ensure your messaging resonates with the right people.

Reporting Capabilities

Brandwatch excels at generating detailed, customizable reports with actionable insights. It allows users to create a chart featuring preferred insights and export it in various formats. This custom report generation feature is helpful for teams needing tailored insights that align with different clients and stakeholders.

Furthermore, with the Brandwatch share of voice tool, you can facilitate competitor analysis and clearly understand where you stand in the industry. These customizable reports provide high-level metrics with content performance tracking and influencer impact that are necessary for agencies and marketers.

Pricing and Value

Overall Verdict:

If you ask about Brandwatch’s capabilities, they are high-level analytics and reporting. These features make it a solution for brands and enterprises seeking advanced competitor benchmarking and optimizing their LinkedIn presence. It can be a good solution if you can get past custom pricing plans.

LinkedIn Analytics Tool for:

Star Rating

4.6 on G2 & 4.9 on Capterra

Apps

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.

Our Experience:

While looking for LinkedIn analytics tools, we came across Socialinsider, useful for evaluating LinkedIn targeting for digital marketing businesses, teams, and advertising.

Performance Tracking Analytics

Socialinsider excels at delivering in-depth LinkedIn analytics. It offers post-analysis and engagement rate tracking, allowing users to understand what content resonates most with their audience. LinkedIn details links, comments, shares, and clicks on posts.

The data provided by Socialinsider can be essential for businesses in refining their content strategy over time. Furthermore, we find its ability to analyze hashtag performance and audience segmentation noteworthy to ensure targeted content delivery to the

right demographic.

Custom Reporting

With robust reporting capabilities like customizable reports, Socialinsider allows users to focus on their specific metrics, whether its followers’ growth metrics, post impressions, competitive benchmarking, and more.

However, we couldn’t help but notice that Socialinsider lacks advanced customization options, such as auto-scheduling for sharing, branded reports, and more.

Pricing and Value

Overall Verdict:

If you are looking for a tool with comprehensive high-level analytics capabilities and support reporting, SocialInsider can be a solid choice. Those who can invest in its product plan can benefit from the tool for their LinkedIn growth.

Best for:

Star Rating

4.5 on G2 & 4.4 on Capterra

Apps

Android and iOS Mobile App and Web Version.

Social Media Channels Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.

Our Experience:

For LinkedIn analytics, Sprout Social can help businesses track and optimize their LinkedIn presence. It is a suitable analytics tool for brands and enterprises, providing high-level, detailed insights.

Analytical Data Depth

Sprout Social offers a comprehensive dashboard view to help brands see how their LinkedIn page performs in one place. Users can track essential metrics like impressions, engagement, and followers’ growth over time. Another standout feature is competitor tracking, which allows you to compare your brand strategy against industry giants and determine the scope of improvement.

With demographic insights, we were able to deep-dive into the audience’s characteristics, which allows you to tailor your content based on factors such as job title, industry, and company size. This level of data is essentially beneficial for B2B marketers needing a way to improve reach and segment their audience on LinkedIn.

Reporting Advancements

Sprout Social offers a custom report generation feature that allows users to create detailed reports for their focused metrics and time frame. These reports can be based on different aspects of LinkedIn’s strategy, whether you want to track the campaign or monitor overall engagement trends.

With hashtag performance insights, Sprout Social lets you identify which hashtag drives the most engagement. This ability is beneficial for optimizing posts and ensuring they reach the correct audience. It also allows you to make minor adjustments to your content strategy and align it with audience expectations.

Pricing and Value

Overall Verdict:

For businesses looking for a tool to enhance the process of tracking LinkedIn analytics and reporting and improve their monitoring capabilities, Sprout Social can be a trusted partner. However, the high pricing makes it difficult for small businesses to penetrate, making it a more suitable tool for enterprises that can afford the highest plans with advanced analytics and reporting features.

Best LinkedIn Software for:

Star Rating:

4.3 stars on G2 & 5 stars on Capterra

Apps:

Web- Version

Social MediaChannels Supported:

Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok

Our Experience:

When finding good LinkedIn analytics abilities, Keyhole offers features that promise to deliver valuable insights and comprehensive data analysis in real time. From brands to enterprises, it helps understand page performance in a user-friendly manner.

Real-time LinkedIn Analytics

Keyhole has done its best to provide users with real-time data and analytical insights. You can track hashtags and get detailed insights to monitor the analysis. These features are especially beneficial for tracking reach and engagement generated by a campaign around trending hashtags.

Regarding real-time analytics, Keyhole also ensures that users get post–performance analysis and allows them to see how their content performs as the audience sees it. Users can instantly monitor reach, impressions, and engagement as the post goes live.

You will also receive features like competitor analysis, audience segmentation, and historical data analysis, significantly enhancing your LinkedIn presence.

Flexible Reporting

Keyhole allies users create reports based on their metrics to customize reports per the focus strategy. These reports can be generated on demand, or you can also set them to be automatically shared with clients and stakeholders with real-time insights.

Pricing and Value

Overall Verdict:

Keyhole is packed with features that fulfill all LinkedIn analytics and reporting necessities. This comprehensive range of abilities makes it easier to understand and optimize LinkedIn’s strategy. However, the tool’s high cost and occasional data inaccuracy may concern some users with marketing agencies or small businesses.

Best LinkedIn Analytics Tool for:

Star Rating:

4.7 stars on G2 & 4.8 stars on Capterra

Apps:

Web- Version

Social Media Platforms Supported:

Twitter/X, LinkedIn for Business, Meta for Business, Instagram and more.

Our Experience:

In our view, AgencyAnalytics is primarily a reporting tool offering some necessary analytics abilities for LinkedIn. Our experience says it can be a solution for businesses focusing on data-driven strategy.

Analytics Depth and Insights

In providing detailed insight into LinkedIn performance metrics, AgencyAnalytics excels with robust tracking features, including engagement rate, post reach, impressions, and profile growth metrics. These features allow us to monitor and analyze these metrics in real time, helping us make an informed decision based on the most recent data.

Additionally, its ability to monitor post trends helps us identify patterns and optimize content strategies. The level of depth offered by AgencyAnalytics is crucial for businesses looking to better understand their audience.

Customizable and Automated Reports

Along with analytics, you can also leverage reporting functionalities to the fullest with AgencyAnalytics. Make tailored reports, automate and schedule them to be delivered regularly to clients and stakeholders, keeping everyone up-to-date with performance.

This multi-client management feature of AgencyAnalytics is especially beneficial for agencies managing multiple accounts, as it allows them to stay consistent with the latest performance data.

Pricing and Value

Overall Verdict:

Overall, we believe that for someone who can invest in AgencyAnalytics’s plans, it can be beneficial for LinkedIn analytics. It has some high-level audience insights that can be valuable features for those looking to enhance their social media strategy. For serious marketers, it is an option that also provides in-depth data and tailor reports.

Best LinkedIn Analytics Software for:

Star Rating:

4.3 stars on G2 & 4.7 stars on Capterra

Apps:

Web- Version

Social Media Networks Supported:

Instagram, Facebook, X (Twitter), TikTok, Pinterest, and YouTube

Our Experience:

Brand24 is a social media listing tool that can track LinkedIn performance. It provides actionable insights and data with powerful listening functionalities.

Analytics Capabilities

Brand24 provides real-time analytics data that goes beyond basic LinkedIn metrics. You can track LinkedIn mentions, brand presence, competitor activity, and overall engagement. Features like sentimental analysis can particularly benefit businesses in identifying public perception by categorizing mentions as positive, negative, or neutral.

This is particularly effective for managing a brand’s online reputation and helps quickly respond to emerging trends or issues.

Reporting Capabilities

Brand24’s report-generating abilities let you create detailed LinkedIn reports that can include as many and as specific critical metrics as you need. You can add likes, impressions, comments, impressions, and more engagement metrics.

These reports are accessible offline in PDF and CSV and can be scheduled for automatic delivery to your team, clients, or stakeholders regularly. Additionally, you will also get AI-powered insights that recommend personalized details based on data so that you can adjust your strategy.

Pricing and Value

Overall Verdict:

Brand24 can help with tracking and reporting for businesses seeking in-depth LinkedIn analytics. It has a comprehensive competitor analysis tool to stay ahead of a competitive market. This extensive feature set makes it a string of content for LinkedIn analytics tools.

Best Tool for:

Star Rating:

4.5 on G2 & 4.4 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.

Our Experience:

The final tool we used for effortless LinkedIn analytics and reporting was Later. It uses key metrics like reach, engagement, and audience demographics to build data-driven insights.

Analytics Insight Overview

Later, we will offer real-time analytics for LinkedIn that will allow users to track post performance and audience interaction. These analytics enable users to dive deep into post reach, impressions, and audience segmentations, which can provide a clear picture of what content users prefer and what does not.

It also has social listing abilities like mentions and sentiment analysis, which enable businesses to monitor and analyze the audience’s sentiments across all posts. This feature can be a core thread to help you adjust your LinkedIn strategy based on audience data.

Reporting Functionalities

Later has a vital aspect of customizable LinkedIn reports. These can be tailored according to your business needs and then exported in various formats for offline use so you can share them with clients, stakeholders, and team members for knowledge.

Pricing and Cost-effectiveness

Overall Verdict:

Based on our experience using Later for LinkedIn analytics, we feel it can be a good option for optimizing LinkedIn presence. It has impressive features like combined custom reports generation and real-time analytics that benefit the strategy.

Key Factors in Choosing the Right LinkedIn Analytics Tools

When it comes to finding the best LinkedIn analytics tool, it is vital to consider the factors most necessary for your streamlined analysis. The right tool can strengthen your data-driven decision-making.

So here are a few factors we will consider before choosing a tool for LinkedIn analytics and reporting.

1. Tool’s Critical Abilities

Knowing if the tool’s features and abilities match your needs is critical to making your experience smooth or challenging. A good analytics tool will allow you to customize analytics and reporting, provide real-time data, have audience growth insights, have white-label abilities, have a custom dashboard, etc., just to name a few.

Also, some advanced features, like cross-platform analytics and data exporting, can even smooth out your experience. So before you pick a tool based on its popularity and cost, make sure you rethink whether it has all the abilities you or the market needs.

2. Ease of Use

Ease of use is necessary for long-term success when choosing a LinkedIn analytics tool. Imagine a situation where you have to analyze a campaign performance urgently, but you are stuck by the tool as it requires extensive training or is not intuitive. To avoid such situations, find a tool that you are comfortable with.

The best tool has a clean, intuitive design that streamlines your workflow with limited technical expertise, allowing you to leverage powerful analytics features effectively.

3. Data Accuracy

The real backbone of LinkedIn analytics is data accuracy. Inaccurate data can lead to misguided strategies, wasted resources, and missed opportunities. For example, if your tool generates inaccurate engagement metrics, you might invest in content that isn’t resonating with your audience, which will waste ROI.

Choosing a tool that has been around for a long time and has thousands of users sharing their feedback about the tool’s analytics details and accuracy is essential.

4. Integration with Other Tools

Even if your tool has all the capabilities, is easy to use, and provides accurate data, it won’t be that beneficial if it cannot be integrated with other tools. Your LinkedIn reporting tool should be integrated with CRM, email marketing, and other social media channels to maintain a seamless data flow between systems.

Effective integration saves time and reduces the need to manually transfer data between platforms. This minimizes the risk of errors and ensures all the tools work together to provide unified data visualization.

5. Cost-Effectiveness

For marketing agencies and small and mid-sized businesses, cost-effectiveness is a critical factor that ensures they get the necessary features at a cost they can afford. A cost-effective tool can cover all your essential needs and ensure you get the most out of your investments.

In a real business scenario, budget overruns on software can lead to cuts in other vital areas that can hamper overall business growth. However, evaluating the cost of the tool against the benefits is key to making sound financial decisions that last a long time.

Why Use LinkedIn Analytics Tools?

Understanding analytical data on LinkedIn can be overwhelming and complex, which often leads to wasted time and effort and an increased need for manual work.

However, LinkedIn analytics tools can solve this problem by simplifying the process. They allow businesses to better understand the intricacies of audience engagement and platform dynamics.

Understanding Audience Behavior Better

Understanding your audience’s behaviors on LinkedIn is crucial to crafting a successful LinkedIn strategy. A tool can help you identify the types of content your audience prefers so you can create more of it.

For example, if video-based content generates more engagement than image-based posts, you can focus on that content to grow on LinkedIn. If you have to manually derive these insights, it could take a week to understand minor analytics compared to what an analytics tool can do for you in a minute.

Adapting to Platform Changes

LinkedIn is an evolving social media platform that recently updated its algorithm for short video-based content that viewers stream constantly. In such a situation, you would need a tool that instantly updates its abilities to offer insights into what is working and what isn’t with the platform update.

This makes your analytics tool a savior, preventing you from possible backlash in your engagement and LinkedIn growth due to sudden changes in the platform algorithm.

Learn from Mistakes

Everyone makes mistakes, even social media marketers, when planning a strategy for LinkedIn content. However, understanding the reason and rectifying it is the true ability that can take several hours out of your day and be effectively used for future content planning.

A LinkedIn analytics tool provides the data to understand why your strategy didn’t yield the expected results. This helps analyze the cause of the failure and develop resilient strategies for the future.

Fostering Data-Driven Culture

Using an analytics tool for LinekdIn means developing a data-driven mindset. This will help you leverage regular insights for analytics and make decisions based on true real-time numbers to increase your growth.

This data-centric approach ensures that your LinekdIn marketing strategy is practical and sustainable to support long-term business growth. By integrating a tool into your routine, you can build a culture of informed decisions, leading to LinkedIn’s consistent success.

Conclusion

LinkedIn is a fantastic social networking platform designed to develop new connections and establish online relationships for professionals and brands. It is one of the most used sites by B2B customers, and your presence here can significantly impact your business.

You can evaluate LinkedIn’s success and boost its marketing efforts by analyzing every bit of your account using the LinkedIn mentioned above analytics tools. With this list, you can see what each tool does, compare them fully, and select the ones that suit your needs.

Using LinkedIn analysis tools is essential for your success, especially if your competition is overtaken, and to keep track of your efforts. So go ahead and try them out for better results.