Struggling to measure the impact of your LinkedIn marketing efforts? You’re not alone. Many businesses find it difficult to track engagement, identify ideal leads, and quantify the ROI of their LinkedIn presence.
With more than 1 billion users worldwide on the platform, there is wide room for growth and to reach a larger audience, but would it be of any help if you could not track the proper metrics?
This is where LinkedIn analytics tools come into play. These tools help you understand what content type works for your LinkedIn company page, analyze audience growth, and generate detailed reports regularly so you can track everything and refine your content strategy accordingly.
With various options available, selecting the right tool can significantly impact your personal or company’s presence on LinkedIn. This post will help you understand the best analytics tools for LinkedIn to drive your growth.
How We Have Analyzed and Selected these Analytics Tools:
Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.
Quick Look at the 5 Best LinkedIn Analytics Tools
The table below offers a comprehensive comparison of the top analytics tools for LinkedIn. It can help you understand their capabilities and choose the best tool for your needs and budget.
 SocialPilot |
 Keyhole |
 Later |
 Sprout Social |
 Brandwatch |
|
|---|---|---|---|---|---|
| Pricing | Starts at $30/Month | Starts at $119/Month | Starts at $25/Month | Starts at $199/Month | Custom Pricing |
| Best for | Agencies & Small Businesses | Marketers & Brands | Brands & Creators | Brands & Enterprises | Brands & Enterprises |
| Social Profiles | 7 | 1 | 7 | 5 | Custom |
| Ease of Use | |||||
| Support | |||||
| LinkedIn Analytics | |||||
| Audience Demographics |  Easy to read |
Complex |
 |
Confusing |
Hard to navigate |
| Engagement Metrics | Comprehensive Insights |
Basic metrics |
|
Limited depth |
General overview |
| Local Time Zone Analytics | |
|
|
|
|
| Video Performance | Comprehensive |
Basic insights |
|
Limited details |
Basic |
| Post Timing Insights | Highly customizable |
Basic options |
Rigid |
Complicated |
Confusing |
| Historical Data | |
|
|
|
|
| LinkedIn Reporting | |||||
| Custom Report Builder | Effortless |
|
|
Slow |
Basic |
| Automated Reports | Seamless |
Limited |
Basic |
Manual |
Over Complicated |
| PDF Report Export | Highly Flexible |
Basic options |
Manual |
Limited |
Basic |
| Profile Report | |
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| Report Scheduling | |
|
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| PDF Report Scheduling | |
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| Campaign Report | |
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| Multiple Accounts Reporting | |
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| White Labeling | |||||
| White Label Reports | |
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| White Label Dashboard | |
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| Try for Free | Learn More | Learn More | Learn More | Learn More | |
The above comparison of the top five tools for LinkedIn analytics is essential in selecting the platform that aligns with your specifications.
Further, continue reading if you need a more detailed first-hand review of these tools and their analytics abilities.
10 LinkedIn Analytics Tools for Better Reporting and Analysis
Best LinkedIn Analytics Tool for:
Marketing agencies, SMBs, multi-location brands & professionals.
Star Rating:
4.5 stars on G2 & 4.4 stars on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
X (Twitter), Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, Threads, and TikTok.
Key Features:
- Comprehensive LinkedIn Analytics Dashboard
- Engagement Metrics
- Audience Insights
- Post Reach and ImpressionsTracking
- Detailed Follower Analytics
- Audience Targeting
- Customizable LinkedIn reports
- LinkedIn Post-performance Tracking
- Multi-account LinkedIn Analytic
- Hashtag Performance Analysis
- Exportable LinkedIn Analytics Reports
- Auto-schedule Report Sharing
- Custom Report Generation
- Post Frequency Analysis
- Profile Visits Tracking
Pros
- The SocialPilot dashboard is intuitive and user-friendly, streamlining the scheduling process and analyzing LinkedIn posts.
- SocialPilot offers a range of analytics options tailored for small businesses, all at budget-friendly prices.
- You can monitor essential LinkedIn metrics and engagement with customizable reports.
Germain D.
The solution is very inexpensive compare to other tools. The tool is also alble to manage a wide range of platform. It’s updated very regurlarly and new features are added. Last but not least, the editor is very robust : you can start a post for multiple destination (linkedin, facebook and twitter) and, right from the editor, ajust content for each platform.
Cons
- SocialPilot offers various analytics and reporting options but does not include competitor tracking.
- It lacks features for boosting posts or running ads, so you may need to rely on the native app.
Brookelyn W.
Nothing really. I love everything about it. More options of custom reports would be great. Also something to compare competitors.
Our Experience:
SocialPilot is a social media management tool that excels at LinkedIn analytics and reporting. With its easy-to-use interface and deep insights, SocialPilot can help you enhance your LinkedIn presence. Our experience says SocialPilot is suitable for small businesses and marketing agencies because of its cost-effective pricing and ability to incorporate multiple accounts simultaneously.
Analytical Depth with LinkedIn Metrics
The LinkedIn analytical dashboard gave us a comprehensive control center for monitoring all key metrics. The dashboard offers a clear overview of the LinkedIn page performance, showcasing engagement, post reach, impression, and more metrics. It also lets you track metrics such as likes, shares, comments, and overall engagement at a glance to help speed up understanding how well your content is performing.
In our view, detailed followers analytics is SocialPilot’s standout feature that allows users to dive into who their followers are, where they are from, and what they do. This in-depth breakdown of followers by demographics, locations, jobs, and level of seniority gives insights that can help redefine the content for the audience’s preference. No, this analytical depth benefits B2B businesses who want to connect with specific industry decision-makers on LinkedIn.
Customizable and Automated Reporting Capabilities
For reporting flexibility, SocialPilot offers customizable LinkedIn reports tailored to meet your business needs. It helps track LinkedIn post-performance and analyze the effectiveness of different content types; SocialPilot makes it easy to generate reports with actionable insights.
Advanced report creation allows users to club the analytics of multiple LinkedIn accounts into a single dashboard for seamless monitoring. These reports can be exported, allowing you to download them in various formats to share insights with your team, clients, or stakeholders simply and fast. Furthermore, the auto-schedule ability ensures that these reports are shared with clients and stakeholders at the right time without manual work.
Additionally, hashtag performance analysis helps identify which hashtags drive the most engagement, serving as crucial insights for refining your LinkedIn marketing strategy and improving your visibility.
High-Level Functionality
Beyond analytics and reporting, SocialPilot also ensures streamlined management and scheduling on LinkedIn. You can track post frequency and discover the optimum posting schedule to maximize engagement. When coupled with profile visit tracking, this ability helps you fine-tune your content strategy based on when your audience is most active.
Unlike other tools, SocialPilot offers advanced social media scheduling, team collaboration, extensive engagement functionalities, and an AI Assistant to help you ace your LinkedIn presence.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and a walkthrough as you sign up (no credit card required). Here are all SocialPilot plans.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
|
$85.00/mo$100
Billed annually (Save 15%)
|
$42.50/mo$50
Billed annually (Save 15%)
|
$25.50/mo$30
Billed annually (Save 15%)
|
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Streamline Social Media Management
|
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Overall Verdict:
By picking SocialPilot, you will make an excellent choice for your business growth on LinkedIn, with a severe improvement in visibility and engagement. The effective combination of analytics, reporting, scheduling, publishing, collaboration, engagement, and more can help you stand out.
Its user-friendly interface and budget-friendly pricing make it an appealing option for small—to mid-sized businesses looking to optimize their LinkedIn strategy without breaking the bank.
LinkedIn Analytics Tool for:
Brands, Medium to Big Businesses, and Large Enterprises.
Star Rating
4.5 on G2 & 4.4 on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Reddit, and TikTok.
Key Features:
- LinkedIn Sentiment Analysis
- Audience Segmentation
- Trend Analysis for Posts
- Content Performance Tracking
- Influencer Impact Measurement
- Engagement and Reach Metrics
- Competitor Benchmarking
- Audience Growth Tracking
- Real-time LinkedIn Analytics
Pros
- It lets you download LinkedIn performance analytics reports featuring insightful charts and graphs.
- Brandwatch Share of Voice helps benchmark your position against industry competitors, helping you understand where you stand with your rivals.
Verified User in Higher Education
Brandwatch provides a great analytics tool to see what type of content is performing well. Their benchmarking feature was one of the reasons we selected them, and allows for us to see how we are performing not just against the industry standard, but also against peers we can select.
Cons
- The limited database can be a significant drawback for LinkedIn.
- The occasionally stops working mid-task, requiring you to start over.
Verified User in Gambling & Casinos
There can be discrepancies in the metrics reports. For example, the Brandwatch analytics and Facebook’s native analytics can differ. I’d like to see more accuracy there.
Our Experience:
From our experience, we found that Brandwatch is a tool that primarily focuses on analyzing brand performance on social media. For LinkedIn, it provides deep insights into your activities.
Analytical Depth
It offers tools to dive deep into performance data and analyze vital metrics. LinkedIn sentimental analysis features are especially beneficial for companies, as they help them understand the tone and sentiments behind audiences’ interactions based on their responses to LinkedIn posts. This allows them to maintain a positive image and address negative feedback.
Brandwatch’s audience segmentation ability enhances strategy by enabling you to categorize your followers based on demographics, engagement, and professional attributes. This allows you to tailor content for different audience groups and ensure your messaging resonates with the right people.
Reporting Capabilities
Brandwatch excels at generating detailed, customizable reports with actionable insights. It allows users to create a chart featuring preferred insights and export it in various formats. This custom report generation feature is helpful for teams needing tailored insights that align with different clients and stakeholders.
Furthermore, with the Brandwatch share of voice tool, you can facilitate competitor analysis and clearly understand where you stand in the industry. These customizable reports provide high-level metrics with content performance tracking and influencer impact that are necessary for agencies and marketers.
Pricing and Value
Brandwatch does not have a pre-created pricing plan. It only has a single custom plan that can have features suitable to your business needs.
Overall Verdict:
If you ask about Brandwatch’s capabilities, they are high-level analytics and reporting. These features make it a solution for brands and enterprises seeking advanced competitor benchmarking and optimizing their LinkedIn presence. It can be a good solution if you can get past custom pricing plans.
LinkedIn Analytics Tool for:
Brands, Medium to Big Businesses, and Large Enterprises.
Star Rating
4.6 on G2 & 4.9 on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.
Key Features:
- In-depth LinkedIn Post Analysis
- Engagement Rate Tracking
- LinkedIn Audience Segmentation
- Hashtag Analytics for LinkedIn
- Historical Data Analysis for LinkedIn
- Customizable LinkedIn Reports
- Detailed Follower Growth Metrics
- Profile and Page Growth Tracking
- Competitor LinkedIn Strategy Analysis
Pros
- Offers in-depth competitor analysis, enabling users to compare LinkedIn performance effectively.
- Displays LinkedIn data in a clear and easy-to-understand format.
Mane G.
This website helps me whenever I have to make an urgent report; it works better than the internal analytics tools of many social media channels. And the support is so responsive and kind. Thanks
Cons
- It lacks some of the advanced analytics features available in more premium tools.
- Report customization options are fairly basic, which may not meet the needs of all users.
Verified User in Computer Games
I would like to be able to see all content included in the campaign details — not just top 10. Since I’m usually aware of how much we post and where it would be nice to have other insights included in the campaign details that are not so obvious… that section doesn’t feel useful. Also it would be nice to compare results from two campaigns.
Our Experience:
While looking for LinkedIn analytics tools, we came across Socialinsider, useful for evaluating LinkedIn targeting for digital marketing businesses, teams, and advertising.
Performance Tracking Analytics
Socialinsider excels at delivering in-depth LinkedIn analytics. It offers post-analysis and engagement rate tracking, allowing users to understand what content resonates most with their audience. LinkedIn details links, comments, shares, and clicks on posts.
The data provided by Socialinsider can be essential for businesses in refining their content strategy over time. Furthermore, we find its ability to analyze hashtag performance and audience segmentation noteworthy to ensure targeted content delivery to the
right demographic.
Custom Reporting
With robust reporting capabilities like customizable reports, Socialinsider allows users to focus on their specific metrics, whether its followers’ growth metrics, post impressions, competitive benchmarking, and more.
However, we couldn’t help but notice that Socialinsider lacks advanced customization options, such as auto-scheduling for sharing, branded reports, and more.
Pricing and Value
Regarding pricing, you will find 4 plans that start at $99/month and allow 1 user and 20 social accounts. Each plan has a 14-day free trial option except for the custom plan that suits enterprises.
Overall Verdict:
If you are looking for a tool with comprehensive high-level analytics capabilities and support reporting, SocialInsider can be a solid choice. Those who can invest in its product plan can benefit from the tool for their LinkedIn growth.
Best for:
Entrepreneurs, Medium to Big Businesses, and Large Enterprises.
Star Rating
4.5 on G2 & 4.4 on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Channels Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.
Key Features:
- Comprehensive LinkedIn Dashboard
- Advanced Engagement Metrics
- Post Reach and Impressions Tracking
- Demographic Insights for LinkedIn Audience
- Competitor LinkedIn Analysis
- Customizable LinkedIn AnalyticsReports
- Hashtag Performance Insights
- Social Listening on LinkedIn
- Audience Sentiment Analysis
Pros
- Sprout Social offers advanced engagement metrics and customizable reporting options.
- The tool’s sentiment analysis feature helps refine LinkedIn strategies effectively.
Kavin V.
Sprout has a clean, simple and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time the tool is feature packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.
Cons
- The Sprout Social user interface is intricate, and the tool can be costly for small businesses, though it may be more suitable for enterprises.
- While it offers reporting capabilities, these features lack flexibility and customization options.
- Additionally, some users have reported delays in report generation due to the tool not receiving real-time data accurately.
Amy H.
The one thing I wish Sprout could do better is separating organic vs paid social media results in reporting for all channels. There are workarounds, but would love if this became easier and one-click rather than having to put in more manual effort.
Our Experience:
For LinkedIn analytics, Sprout Social can help businesses track and optimize their LinkedIn presence. It is a suitable analytics tool for brands and enterprises, providing high-level, detailed insights.
Analytical Data Depth
Sprout Social offers a comprehensive dashboard view to help brands see how their LinkedIn page performs in one place. Users can track essential metrics like impressions, engagement, and followers’ growth over time. Another standout feature is competitor tracking, which allows you to compare your brand strategy against industry giants and determine the scope of improvement.
With demographic insights, we were able to deep-dive into the audience’s characteristics, which allows you to tailor your content based on factors such as job title, industry, and company size. This level of data is essentially beneficial for B2B marketers needing a way to improve reach and segment their audience on LinkedIn.
Reporting Advancements
Sprout Social offers a custom report generation feature that allows users to create detailed reports for their focused metrics and time frame. These reports can be based on different aspects of LinkedIn’s strategy, whether you want to track the campaign or monitor overall engagement trends.
With hashtag performance insights, Sprout Social lets you identify which hashtag drives the most engagement. This ability is beneficial for optimizing posts and ensuring they reach the correct audience. It also allows you to make minor adjustments to your content strategy and align it with audience expectations.
Pricing and Value
It has three pricing plans starting from Standard ($249/month) for one user, Professional ($399/month) for one user, Advanced ($499/month) for one user, and Enterprise with custom pricing.
Overall Verdict:
For businesses looking for a tool to enhance the process of tracking LinkedIn analytics and reporting and improve their monitoring capabilities, Sprout Social can be a trusted partner. However, the high pricing makes it difficult for small businesses to penetrate, making it a more suitable tool for enterprises that can afford the highest plans with advanced analytics and reporting features.
Best LinkedIn Analytics Platform for:
Enterprises, Brands, Multi-locational Brands, and Big businesses.
Star Rating:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Channels Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Comprehensive Dashboard
- Post-Level Analytics
- Page-Level Metrics
- Competitive Benchmarking
- ROI Tracking
- Customizable Reports
- Historical Data Analysis
Pros
- Hootsuite offers both high-level overviews and detailed analyses, catering to different user needs.
- It facilitates the management of various LinkedIn profiles, enhancing productivity.
- Hootsuite tracks a wide range of metrics from basic engagement to detailed competitive analysis.
Cristina P.
It’s also wonderful to have a one stop shop on how to access analytics, plan an review how posts went!
Cons
- Hootsuite is often overwhelming for new users unfamiliar with analytics tools.
- Some data updates may not be immediate, affecting timely decision-making.
- Utilizing all features and maintaining multiple accounts can require significant time investment with Hootsuite.
Verified User in Marketing and Advertising
The analytics portion of the platform is significantly inaccurate on many metrics, and the content calendar often fails to display scheduled posts unless you clear your history and cache each time
Our Experience:
As a comprehensive tool that integrates seamlessly across multiple social media platforms, Hootsuite offers an array of features that cater to a diverse range of analytics needs—from basic engagement tracking to advanced ROI calculations.
Deep-Dive into Analytics Features
Hootsuite’s analytics dashboard provides an extensive overview of the LinkedIn Page and post-level metrics. This includes detailed insights into engagement rates, follower metrics, and the overall reach of posts.
The ability to compare these metrics against competitors using Hootsuite’s competitive benchmarking tools offers a strategic advantage by highlighting areas of strength and opportunities for improvement.
The platform also excels in historical data analysis, allowing us to track performance over time and identify trends that inform future content strategies.
Customization and Reporting
One of Hootsuite’s standout features is its customizable reports. These can be tailored to focus on specific aspects of LinkedIn analytics, such as audience growth or engagement trends, and are easily shareable with stakeholders.
Additionally, Hootsuite supports exporting these reports in various formats, enhancing the flexibility in how data is presented and shared.
Despite its robust features, Hootsuite can be overwhelming for newcomers due to its comprehensive nature. While intuitive to seasoned marketers, the interface may present a steep learning curve for those new to social media analytics.
Pricing and Value
Hootsuite provides two pricing tiers following a 30-day trial, with plans ranging from $99/month to $249/month, tailored to various social accounts and user requirements. The Professional and Team plan comes with basic analytics and Instagram reporting tools. In contrast, the Enterprise plan offers advanced features like competitive benchmarking, advanced report customization, and optional social listening add-ons.
Overall Verdict:
Hootsuite stands out as a powerful tool for managing LinkedIn analytics, offering detailed insights crucial for refining social media strategies. Its ability to track a wide range of metrics, combined with competitive benchmarking and customizable reporting features, makes it an invaluable asset for businesses looking to enhance their LinkedIn presence.
Best LinkedIn Software for:
Marketers, agencies, and brands
Star Rating:
4.3 stars on G2 & 5 stars on Capterra
Apps:
Web- Version
Social MediaChannels Supported:
Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok
Key Features:
- LinkedIn Hashtag Tracking
- Real-time LinkedIn Post-performance
- Historical Data Analysis for LinkedIn
- Competitor LinkedIn Analytics
- Audience Insights and Segmentation
- Post Reach and Impressions Tracking
- Profile Growth and Demographics
- Customizable LinkedIn Analytics Reports
- LinkedIn Mentions and Trends Analysis
- Influencer Impact Measurement on LinkedIn
Pros
- Users greatly value Keyhole’s real-time data tracking, which offers immediate insights.
- The tool features a moderately easy-to-use interface for monitoring LinkedIn campaigns and hashtags.
Fatima M.
The metrics given on Keyhole are unmatched and help us in setting KPIs and measuring results accordingly. The layout is also very user-friendly, and everything is exportable, so that’s wonderful.
Cons
- The Keyhole subscription is expensive, especially considering it offers only a limited number of advanced features.
- Users have frequently reported that Keyhole has produced inaccurate data in their LinkedIn reports.
- Additionally, Keyhole provides a few options for integrating with external data sources.
Amanda P.
I’m not entirely sure how accurate the information is because when I compare the analytics to another reporting system, they don’t typicall align.
Our Experience:
When finding good LinkedIn analytics abilities, Keyhole offers features that promise to deliver valuable insights and comprehensive data analysis in real time. From brands to enterprises, it helps understand page performance in a user-friendly manner.
Real-time LinkedIn Analytics
Keyhole has done its best to provide users with real-time data and analytical insights. You can track hashtags and get detailed insights to monitor the analysis. These features are especially beneficial for tracking reach and engagement generated by a campaign around trending hashtags.
Regarding real-time analytics, Keyhole also ensures that users get post–performance analysis and allows them to see how their content performs as the audience sees it. Users can instantly monitor reach, impressions, and engagement as the post goes live.
You will also receive features like competitor analysis, audience segmentation, and historical data analysis, significantly enhancing your LinkedIn presence.
Flexible Reporting
Keyhole allies users create reports based on their metrics to customize reports per the focus strategy. These reports can be generated on demand, or you can also set them to be automatically shared with clients and stakeholders with real-time insights.
Pricing and Value
Even though Keyhole does not have any plan-based pricing, it does have campaign-based pricing that starts at $99/month. The average Keyhole subscription for a campaign can go up to 119$ per month. The tool has custom pricing based on the unique needs of its users.
Overall Verdict:
Keyhole is packed with features that fulfill all LinkedIn analytics and reporting necessities. This comprehensive range of abilities makes it easier to understand and optimize LinkedIn’s strategy. However, the tool’s high cost and occasional data inaccuracy may concern some users with marketing agencies or small businesses.
Best LinkedIn Analytics Tool for:
Large Enterprises, Mid Size Businesses, Small Businesses
Star Rating:
4.7 stars on G2 & 4.8 stars on Capterra
Apps:
Web- Version
Social Media Platforms Supported:
Twitter/X, LinkedIn for Business, Meta for Business, Instagram and more.
Key Features:
- Customizable LinkedIn Reports
- Audience Demographics and Insights
- Engagement Rate Tracking
- LinkedIn Post Reach and Impressions
- Multi-client LinkedIn Analytics
- Hashtag Performance tracking
- LinkedIn Profile Growth Metrics
- Trend Analytics for Posts
- Exportable LinkedIn Analytics Reports
Pros
- Provides customizable reporting functionality, enabling users to generate tailored reports for each campaign.
- The user-friendly dashboard improves access to personalized features.
Lolla L.
Agency Analytics stands out as the ultimate solution for comprehensive and swift reporting. With seamless integration across various marketing, ecommerce, and SEO tools, it simplifies the process by automatically generating insightful dashboards. This feature alone saves us significant time that would otherwise be spent on manual report creation. Moreover, our Account Management team quickly grasped its intuitive interface, enabling us to enhance client communication, minimize distractions, and provide real-time performance insights efficiently.
Cons
- The dashboard is customizable but has limited features.
- The reliability of the ranking and analytics is questionable and problematic to reproduce.
- Considering the features and capabilities, the pricing plans are costly for agencies.
Camila D.
Not being able to filter data from UTM parameters. The lack of a budget pacing tool that combines channels and it’s able to match locations
Our Experience:
In our view, AgencyAnalytics is primarily a reporting tool offering some necessary analytics abilities for LinkedIn. Our experience says it can be a solution for businesses focusing on data-driven strategy.
Analytics Depth and Insights
In providing detailed insight into LinkedIn performance metrics, AgencyAnalytics excels with robust tracking features, including engagement rate, post reach, impressions, and profile growth metrics. These features allow us to monitor and analyze these metrics in real time, helping us make an informed decision based on the most recent data.
Additionally, its ability to monitor post trends helps us identify patterns and optimize content strategies. The level of depth offered by AgencyAnalytics is crucial for businesses looking to better understand their audience.
Customizable and Automated Reports
Along with analytics, you can also leverage reporting functionalities to the fullest with AgencyAnalytics. Make tailored reports, automate and schedule them to be delivered regularly to clients and stakeholders, keeping everyone up-to-date with performance.
This multi-client management feature of AgencyAnalytics is especially beneficial for agencies managing multiple accounts, as it allows them to stay consistent with the latest performance data.
Pricing and Value
AgencyAnalytics offers three plans: a freelancer plan at $79 per month for 5 client campaigns and an Agency plan starting at $179 for 10 client campaigns. Each plan has a 14-day free trial option.
Overall Verdict:
Overall, we believe that for someone who can invest in AgencyAnalytics’s plans, it can be beneficial for LinkedIn analytics. It has some high-level audience insights that can be valuable features for those looking to enhance their social media strategy. For serious marketers, it is an option that also provides in-depth data and tailor reports.
Best LinkedIn Analytics Software for:
Marketing agencies, brands looking to increase awareness
Star Rating:
4.3 stars on G2 & 4.7 stars on Capterra
Apps:
Web- Version
Social Media Networks Supported:
Instagram, Facebook, X (Twitter), TikTok, Pinterest, and YouTube
Key Features:
- LinkedIn Mentions and Sentiment Analysis
- Real-time LinkedIn Analytics
- Audience Insights and Segmentation
- Competitor LinkedIn Analysis
- LinkedIn Trend Analysis
- Post Reach and Impressions Metrics
- Customizable LinkedIn Reports
- Influencer Impact Measurement
Pros
- Mention effectively identifies unbranded mentions and hidden backlinks, enabling users to track their outreach efforts comprehensively.
- It swiftly uncovers positive and negative customer reviews across the web and social media networks, providing valuable tools for management.
Karl P.
In my organization, we use Mention frequently to detect critical mentions of our brand and essential information for our marketing. Its user interface is intuitive, making it easy to use and the dashboard relatively easy to use. Thanks to this tool, we find in record time good and bad reviews from our customers in the vastness of the web and social platforms; it also has good tools that bring good points to the management of social networks.
Cons
- The support team is not proactive in addressing issues, making it challenging for beginners to obtain the assistance they need.
- The platform can sometimes be slow and buggy, making it unreliable for critical data-driven insights.
Verified Mention User
I don’t know why my activity is reported sometimes and not others. I have no one at Mention who can guide me on how to get relevant/the best results with their platform. I get a lot of irrelevant Mentions concerning people with the same name as me. There should be a way to exclude their activity from being reported to me.
Our Experience:
Brand24 is a social media listing tool that can track LinkedIn performance. It provides actionable insights and data with powerful listening functionalities.
Analytics Capabilities
Brand24 provides real-time analytics data that goes beyond basic LinkedIn metrics. You can track LinkedIn mentions, brand presence, competitor activity, and overall engagement. Features like sentimental analysis can particularly benefit businesses in identifying public perception by categorizing mentions as positive, negative, or neutral.
This is particularly effective for managing a brand’s online reputation and helps quickly respond to emerging trends or issues.
Reporting Capabilities
Brand24’s report-generating abilities let you create detailed LinkedIn reports that can include as many and as specific critical metrics as you need. You can add likes, impressions, comments, impressions, and more engagement metrics.
These reports are accessible offline in PDF and CSV and can be scheduled for automatic delivery to your team, clients, or stakeholders regularly. Additionally, you will also get AI-powered insights that recommend personalized details based on data so that you can adjust your strategy.
Pricing and Value
Mention’s pricing plans start at $49 monthly for an individual marketer, with only basic monitoring and analytics tools. The Pro plan offers more comprehensive features, such as advanced sentiment analysis and influencer tracking, at $99. The ProPlus plan comes at $179/month with extensive functionalities, including unlimited users.
Overall Verdict:
Brand24 can help with tracking and reporting for businesses seeking in-depth LinkedIn analytics. It has a comprehensive competitor analysis tool to stay ahead of a competitive market.
Best LinkedIn Analytics Software for:
Marketing agencies, social media managers, and small brands.
Star Rating:
4 stars on G2
Apps:
Web Version
Social Media Networks Supported:
Facebook, Instagram, TikTok, X (Twitter), YouTube, and LinkedIn
Key Features:
- Profile Analytics
- Competitor Analytics
- Influencer Analytics
- Ads Analytics
- Automated Social Reports
- Multi-Channel Integration
- Content Feed
- Audience Demographics
Pros
- Social Status tracks various metrics, from basic engagement to detailed ad performance.
- It simplifies the analytics experience with an intuitive dashboard.
- Social Status enables strategic comparisons with competitors, offering a competitive advantage.
Michelle R.
The reports. They are colorful and easy to read. The summary pages in the profile reports pull together the information in a visually appealing format that makes putting my monthly reports together for my boss a breeze. And being able to track performance and engagement of competitors allows us to benchmark our performance.
Cons
- It may be overwhelming for users not familiar with analytics tools.
- Social Status advanced features might be locked behind higher-tier subscription plans.
- Any changes in social media platform APIs could impact data accuracy.
Thomas W.
Unfortunately, problems occur from time to time when creating reports. Reports should not be sent to customers unchecked or automated. However, the support team is excellent and always quick with a solution!
Our Experience:
Exploring LinkedIn analytics with Social Status has provided us with a comprehensive toolkit to enhance our B2B social media strategies.
Renowned for its intuitive design and powerful analytics capabilities, Social Status offers an integrated approach to social media management and reporting that is both efficient and insightful.
In-depth Analytics and Reporting
Social Status shines in its ability to deliver detailed analytics on LinkedIn. The platform offers a range of metrics, such as engagement rates, video view rates, and organic reach rates, which are crucial for understanding content performance and audience interaction. The profile analytics feature provides a granular view of these metrics, allowing us to track performance trends and make data-driven decisions.
Additionally, the platform’s capability to generate automated reports in various formats like Excel and PowerPoint simplifies the reporting process significantly, making it easier to share insights with clients and team members.
Competitive and Comparative Analysis
One of the standout features of Social Status is its competitor analytics. This tool enables us to track and compare our LinkedIn page performance against competitors, offering benchmarks that help us identify strategic advantages and areas for improvement.
The insights gained here are instrumental in adjusting our content strategy to outperform competitors. Furthermore, the ability to monitor influencer performance through the influencer analytics tool adds another layer of depth to our plan, enabling us to maximize our engagement and refine our influencer partnerships.
While Social Status offers robust analytics capabilities, the platform’s advanced features are primarily available under higher-tier plans, which may not be feasible for all businesses.
Pricing and Value
Social Status provides a variety of pricing plans to cater to different needs and industries. The basic plan starts at $9 per month, ideal for individuals with limited features, while the higher-tier plan, priced at $199 per month, is designed to meet more customized requirements.
Overall Verdict:
Social Status is a highly effective tool for managing LinkedIn analytics, especially suited for businesses looking to deepen their engagement and understand their competitive landscape. Its comprehensive analytics, powerful reporting, and competitive analysis tools make it a standout choice for businesses aiming to enhance their LinkedIn strategy.
Best Tool for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
Key Features:
- Post Performance Tracking
- Best Time to Post Suggestions
- Engagement Metrics Overview
- Link in Bio Analytics
- Hashtag Performance Insight
- Audience Growth for Demographics
- Custom Report Generation
- Profile Growth Metrics
- LinkedIn Company Pages Growth Metrics
- Competitor Analysis Tools
- Post Frequency Tracking
- Engagement Rate Tracking
Pros
- Later’s user interface is user-friendly and easy to navigate, catering well to new users and busy marketers.
- Later offers a distinctive feature for tracking Link-in-bio, allowing users to place a customized link in their social media bio and monitor traffic and clicks.
Emily F.
I mostly use Later for their link in the bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing.
Cons
- Many users believe that the analytical data Later provides for LinkedIn is neither authentic nor accurate.
- When videos are shared through Later without the correct sizes, the dimensions can be disrupted unless manually resized.
Verified User in Hospitality
The downside of Later is their limited analytics functionality. Not having access to all of the key data you need is a bit of a negative. I wish that you were able to look past the 3 month window and look at longer term data.
Our Experience:
The final tool we used for effortless LinkedIn analytics and reporting was Later. It uses key metrics like reach, engagement, and audience demographics to build data-driven insights.
Analytics Insight Overview
Later, we will offer real-time analytics for LinkedIn that will allow users to track post performance and audience interaction. These analytics enable users to dive deep into post reach, impressions, and audience segmentations, which can provide a clear picture of what content users prefer and what does not.
It also has social listing abilities like mentions and sentiment analysis, which enable businesses to monitor and analyze the audience’s sentiments across all posts. This feature can be a core thread to help you adjust your LinkedIn strategy based on audience data.
Reporting Functionalities
Later has a vital aspect of customizable LinkedIn reports. These can be tailored according to your business needs and then exported in various formats for offline use so you can share them with clients, stakeholders, and team members for knowledge.
Pricing and Cost-effectiveness
Later, it will have particularly reasonable pricing as it costs $51/month to analyze 3 LinkedIn accounts. For agencies, the plan starts at $133.33/month for 10 users and 15 accounts.
Overall Verdict:
Based on our experience using Later for LinkedIn analytics, we feel it can be a good option for optimizing LinkedIn presence. It has impressive features like combined custom reports generation and real-time analytics that benefit the strategy.
Key Factors in Choosing the Right LinkedIn Analytics Tools
When it comes to finding the best LinkedIn analytics tool, it is vital to consider the factors most necessary for your streamlined analysis. The right tool can strengthen your data-driven decision-making.
So here are a few factors we will consider before choosing a tool for LinkedIn analytics and reporting.
1. Tool’s Critical Abilities
Knowing if the tool’s features and abilities match your needs is critical to making your experience smooth or challenging. A good analytics tool will allow you to customize analytics and reporting, provide real-time data, have audience growth insights, have white-label abilities, have a custom dashboard, etc., just to name a few.
Also, some advanced features, like cross-platform analytics and data exporting, can even smooth out your experience. So before you pick a tool based on its popularity and cost, make sure you rethink whether it has all the abilities you or the market needs.
2. Ease of Use
Ease of use is necessary for long-term success when choosing a LinkedIn analytics tool. Imagine a situation where you have to analyze a campaign performance urgently, but you are stuck by the tool as it requires extensive training or is not intuitive. To avoid such situations, find a tool that you are comfortable with.
The best tool has a clean, intuitive design that streamlines your workflow with limited technical expertise, allowing you to leverage powerful analytics features effectively.
3. Data Accuracy
The real backbone of LinkedIn analytics is data accuracy. Inaccurate data can lead to misguided strategies, wasted resources, and missed opportunities. For example, if your tool generates inaccurate engagement metrics, you might invest in content that isn’t resonating with your audience, which will waste ROI.
Choosing a tool that has been around for a long time and has thousands of users sharing their feedback about the tool’s analytics details and accuracy is essential.
4. Integration with Other Tools
Even if your tool has all the capabilities, is easy to use, and provides accurate data, it won’t be that beneficial if it cannot be integrated with other tools. Your LinkedIn reporting tool should be integrated with CRM, email marketing, and other social media channels to maintain a seamless data flow between systems.
Effective integration saves time and reduces the need to manually transfer data between platforms. This minimizes the risk of errors and ensures all the tools work together to provide unified data visualization.
5. Cost-Effectiveness
For marketing agencies and small and mid-sized businesses, cost-effectiveness is a critical factor that ensures they get the necessary features at a cost they can afford. A cost-effective tool can cover all your essential needs and ensure you get the most out of your investments.
In a real business scenario, budget overruns on software can lead to cuts in other vital areas that can hamper overall business growth. However, evaluating the cost of the tool against the benefits is key to making sound financial decisions that last a long time.
Why Use LinkedIn Analytics Tools?
Understanding analytical data on LinkedIn can be overwhelming and complex, which often leads to wasted time and effort and an increased need for manual work.
However, these tools can solve this problem by simplifying the process. They allow businesses to better understand the intricacies of audience engagement and platform dynamics.
Understanding Audience Behavior Better
Understanding your audience’s behaviors on LinkedIn is crucial to crafting a successful LinkedIn strategy. A tool can help you identify the types of content your audience prefers so you can create more of it.
For example, if video-based content generates more engagement than image-based posts, you can focus on that content to grow on LinkedIn. If you have to manually derive these insights, it could take a week to understand minor analytics compared to what an analytics tool can do for you in a minute.
Adapting to Platform Changes
LinkedIn is an evolving social media platform that recently updated its algorithm for short video-based content that viewers stream constantly. In such a situation, you would need a tool that instantly updates its abilities to offer insights into what is working and what isn’t with the platform update.
This makes your analytics tool a savior, preventing you from possible backlash in your engagement and LinkedIn growth due to sudden changes in the platform algorithm.
Learn from Mistakes
Everyone makes mistakes, even social media marketers, when planning a strategy for LinkedIn content. However, understanding the reason and rectifying it is the true ability that can take several hours out of your day and be effectively used for future content planning.
A LinkedIn analytics tool provides the data to understand why your strategy didn’t yield the expected results. This helps analyze the cause of the failure and develop resilient strategies for the future.
Fostering Data-Driven Culture
Using an analytics tool for LinkedIn means developing a data-driven mindset. This will help you leverage regular insights for analytics and make decisions based on true real-time numbers to increase your growth.
This data-centric approach ensures that your LinkedIn marketing strategy is practical and sustainable to support long-term business growth. By integrating a tool into your routine, you can build a culture of informed decisions, leading to LinkedIn’s consistent success.
Conclusion
LinkedIn is a fantastic social networking platform designed to develop new connections and establish online relationships for professionals and brands. It is one of the most used sites by B2B customers, and your presence here can significantly impact your business.
You can evaluate LinkedIn’s success and boost its marketing efforts by analyzing every bit of your account using the mentioned above analytics tools. With this list, you can see what each tool does, compare them fully, and select the ones that suit your needs.
Using LinkedIn analysis tools is essential for your success, especially if your competition is overtaken, and to keep track of your efforts. So go ahead and try them out for better results.
If you want tools other than analytics, visit our blog on LinkedIn Marketing tools.
Frequently Asked Questions
Which are the best LinkedIn analytics tools?
- SocialPilot
- Brandwatch
- Socialinsider
- Sprout Social
- Hootsuite
- Keyhole
- Agency Analytics
- Brand24
- Social Status
- Later
How does SocialPilot help as a great LinkedIn analytics tool?
SocialPilot is the perfect tool to evaluate and report in-depth marketing strategies on LinkedIn.
- Easy to understand the analytics of your whole LinkedIn account with graphs.
- Download LinkedIn reports in no time in PDF format. Email them to your clients right away from the dashboard itself.
- Reshare your highest-performing posts to grab more attention right from the analytics reports.
How do I analyze my LinkedIn Company Page?
You can use social media analytics tools like SocialPilot to analyze your LinkedIn Company page.
How do I get to LinkedIn dashboard?
You can access it directly from your LinkedIn account’s about page. If you want detailed insights, then you can opt for SocialPilot’s dashboard to track, analyze, and monitor your overall social media post performance.
What counts as an impression on LinkedIn?
Impression on LinkedIn is the number of times LinkedIn users come across your post. You can track these metrics and more with tools like SocialPilot and also be able to repost the most popular ones.
How do I analyze my LinkedIn profile?
You can analyze your profile dynamics from your LinkedIn profile dashboard. For more detailed insights, you should switch to the LinkedIn profile analytics tool.
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