Hootsuite vs. Agorapulse: Which Social Media Management Tool is Right for You?

Hootsuite vs. Agorapulse: Which Social Media Management Tool is Right for You?

Overview

This includes assisting marketers in automating many of their daily duties, so they can spend time strategizing things. And Hootsuite, an all-rounder, can handle everything, from creating posts and customizing them for specific platforms to scheduling them in bulk to be published at their designated times.

Hootsuite integrates all the major social platforms, including Instagram, Facebook, TikTok, Twitter, Youtube, Pinterest, LinkedIn, and Google Business Profile. This makes it an all-rounder social media hub.

Besides automation, Hootsuite also provides analytical insights, robust social listening, and inclusive team and client workflows, so a team handling social media is well-equipped to execute their marketing strategies efficiently.

Agorapulse is highly efficient in scheduling all forms of content for various social media platforms from its dashboard. This negates the problem of users going to each page on every native social channel to post.

This software, similar to hootsuite, integrates with several major social media channels, including Facebook, Google Business Profile, Instagram, LinkedIn, Twitter, Youtube, and TikTok.

Agorapulse is especially preferred over its alternatives because of its strong social listening capabilities. Using the listening feature, users can monitor specific keywords, industry trends, campaigns, and even online competitors’ activities. This makes Agorapulse stand out from its peers.

Best Suitable for

Hootsuite

Hootsuite

Start with $99

Professional Teams, Small business, Enterprises

Agorapulse

Agorapulse

Start with $69

Agency, Small Business, Enterprise

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

Summary – Agorapulse Vs Hootsuite

Users have rated both Hootsuite and Agorapulse based on the ease of using them. So let us see how they fared in giving a smoother user experience.

As surprising as the results might be, they are true. Despite being hailed the market leader, Hootsuite has been trumped by Agorapulse in overall ratings by quite a margin. When we came to the process of setting up and ease of usage, although the margin was lesser, Agorapulse still took the lead over Hootsuite.

And when it came to the quality of customer support, the difference was the highest, and Agorapulse remained ahead.

Here are all the average user ratings based on their experiences, Hootsuite vs. Agorapulse, along with SocialPilot for a frame of reference.

Hootsuite

Hootsuite

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Number of Reviews 3781 865 621
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
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Quick Comparison – Hootsuite Vs. Agorapulse

In this section, we will go through all the vital functions of both tools that we must take into account while comparing Hootsuite vs. Agorapulse to make the right decision.

One look at the prices clarifies that Agorapulse is more cost-effective than Hootsuite. The former charges less than half of the latter one to manage almost as many social accounts. But Hootsuite’s plans allow a certain number of users to work on the same profile while Agorapulse charges per user.

Hootsuite and Agorapulse support all the same social channels, with only Pinterest being unavailable to Agorapulse. Also, Agorapulse does not provide users the customized white-label solutions, which is an essential feature for agencies to give their clients a branded experience. Hootsuite has white-label solutions available, albeit at a very high price.

Note: SocialPilot offers its clients white-label solutions at a much lower price point than Hootsuite. This makes SocialPilot a great Hootsuite alternative for agencies looking to cut costs.

Here’s a bird’s eye view of all the primary capabilities comparing Agorapulse vs. Hootsuite, along with SocialPilot for raising the bar.

Hootsuite

Hootsuite

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $99/Month $69/Month $30/Month
Number of Accounts 35 20 30
Number of Team Members 5 1 6
Number of Posts that Can Be Scheduled Unlimited Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English, French, German, Italian, Portuguese, Spanish German, English, French, Portuguese, Spanish German, English, French, Portuguese, Spanish
Support Email, Chat, Tweet for Support Priority Email & Chat Support Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Reviews

Positive

  • Hootsuite has an analytics section that allows one to customize how the report looks and has multiple analytical reports for each platform which can be shared with anyone.
  • Hootsuite is a social publishing tool that is the most user-friendly for any platform, and it makes you feel as if you are making the post on the platform itself.
  • Hootsuite has a content approval workflow through which you can share your post with editors, managers, and clients to get approval for the post.

Negative

  • Hootsuite has a limitation of size for uploading, due to which you can't schedule large files such as animations.
  • While Hootsuite does offer Instagram Business functionality, it does have some limitations, such as needing to open the app in order to complete certain actions. This may cause inconvenience for some users.
  • While using Hootsuite for posting images on Facebook and Instagram, there can be instances where non-square images may get cut off, leading to a loss of visual impact. This is a limitation of Hootsuite is a factor to consider when scheduling your posts.

Positive

  • Agorapulse serves as a central inbox manager for multiple social media accounts. It effectively organizes all incoming messages, making it easy for users to keep track of their interactions and ensuring nothing is lost in the shuffle.
  • You can share content calendars directly with your clients for review using Agorapulse. This feature allows for seamless collaboration and communication, ensuring that your clients are kept in the loop every step of the way.
  • The flexibility provided by Agorapulse in managing comments allows users to respond to comments quickly and efficiently, as well as like or block unwanted comments, which helps maintain a positive online presence.

Negative

  • The lack of control over linking images and URLs in Agorapulse can be a drawback for users, as the URL is automatically linked to the thumbnail image and cannot be separated.
  • The maximum image size permissible in Agorapulse is very low, limiting the ability for users to upload high-quality images and thereby effectively showcasing their content.
  • The lack of ability to save tags/mentions of other organizations in Agorapulse can make it difficult for users to tag and engage with other businesses and profiles efficiently.

Positive

  • SocialPilot constantly keeps updating itself by keeping a keen eye on customer suggestions and dynamic needs of social media channels. This way, the platform, backed by features that users require, is able to fulfill every demand a marketer may have.
  • SocialPilot's interface is easy to use. Unlike other tools, it doesn't require a learning curve hence users get used to it pretty quickly.
  • SocialPilot allows users and clients to collaborate efficiently and save a great deal of time managing social networks.

Negative

  • Although the Bitly integration is convenient, you'd like to see all these features built natively within SocialPilot or have automated workflows that create UTM links for all campaigns and other variables.
  • Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
  • SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.

Hootsuite Vs Agorapulse Pricing

Now, we will compare the paid subscription plans of both Hootsuite and Agorapulse, as this aspect of a tool proves to be deciding factor for customers.

Both tools have four paid subscriptions. Both tools’ lowest plans, designed for single users, start at $99 and $59 per month for Hootsuite and Agorapulse, respectively. But we will directly go to the agency-level plans, which are the most popular amongst their target audiences.

Hootsuite charges a hefty amount of $739 per month for allowing up to 5 users to connect 35 social accounts and schedule as many posts as they want. This makes a lot of users turn to Hootsuite alternatives since such a monthly cost is unaffordable to them.

However, Agorapulse has a slightly different pricing model. It costs $149 monthly but allows only one user to connect up to 20 accounts. If the account owner wants to add more team members, they need to pay extra charges.

Note: Despite costing a fraction of Hootsuite’s costs, SocialPilot provides almost the same number of users and social accounts in its agency-level monthly plan. And even if Agorapulse is closer to it in terms of cost, it allows only a single user to use the profile, while SocialPilot accommodates six team members.

Here are all the pricing plans compared side by side for Hootsuite vs. Agorapulse. We have taken the liberty to include SocialPilot as well to get a better frame of reference.

Hootsuite

Hootsuite

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Professional
$99/per month
Standard
$69/per month
Professional
$30/per month
Small Team
$249/per month
Professional
$99/per month
Small Team
$50/per month
Business
$739/per month
Advanced
$149/per month
Agency
$100/per month
Enterprise
Custom
Enterprise
Custom
Agency+
$200/per month
30 Days Free Trial
Credit Card Required
30 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
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In-depth Scheduling and Publishing Capabilities Comparison

Here, we will discuss the most important capability a social media management tool must possess. Social media scheduling is the prime need of businesses and agencies when they turn to scheduling tools. So let’s see which one of our contenders does it better.

Regarding scheduling, both Hootsuite and Agorapulse are similarly capable, having features like content management, platform-specific customization, visual content support, and much more. However, there are bound to be some discrepancies.

Agorapulse lacks in Facebook publishing, being incapable of scheduling reels, and carousel posts, while Hootsuite has all these abilities. However, the latter cannot schedule first comments with Instagram posts, a much-used feature in Instagram marketing. Also, Hootsuite doesn’t allow posting YouTube shorts, which is a significant gap in the video marketing ability that is filled by Agorapulse.

Note: First comment scheduling is a feature that is becoming more popular in social media scheduling to keep the actual posts clean and give them more reach and engagement at the same time. SocialPilot, a versatile tool, provides the facility of scheduling first comments for Facebook, Instagram, and LinkedIn as opposed to Agorapulse, which only has the feature available for Instagram. This makes SocialPilot a strong Agorapulse alternative.

Here are all the scheduling and publishing features, Agorapulse vs. Hootsuite, and SocialPilot, a powerful social media scheduling tool, for better reference.

Hootsuite

Hootsuite

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
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In-depth Analytics Capability Comparison

Analytics are the pointers, directing social media marketers to move in the correct direction strategically. And when we see the analytical capabilities of Agorapulse vs. Hootsuite, they are very similar in this aspect.

Both tools give robust insights on page and content performance for the business profiles of users on all the supported platforms for social media marketing. Also, they generate downloadable PDF reports for the users and even email them to all the concerned stakeholders, such as team members, clients, and investors.

Below is the list of all the analytical and reporting abilities of both the tools in question, along with SocialPilot.

Hootsuite

Hootsuite

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
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In-depth Inbox/Listening Capability Comparison

Monitoring audience engagement and responding to them proactively helps a brand build a positive image among its audience. Hence it’s crucial that we address the social listening capabilities of Agorapulse vs. Hootsuite.

Both tools have social listening features to some extent. Agorapulse has better features to monitor specified keywords on social platforms, blogs, and other forums. Both of them enable users to real-time listening and reply to DMs from their audience. However, only Hootsuite has the ability to monitor and respond to queries and reviews from the public.

Note: SocialPilot has an integrated social inbox that allows users to see real-time messages, comments, and reviews on multiple platforms. Marketers can proactively respond to these from a single dashboard, saving their time and building a positive image.

Here are all the listening features compared, Hootsuite vs. Agorapulse, with SocialPilot added to the mix as well.

Hootsuite

Hootsuite

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Last but not least, we will see how these social media tools are equipped to facilitate a whole social media team working together to manage the online marketing aspect of a business.

And it’s no surprise that both tools have multi-user content collaboration features. The account admins can give selective permissions to team members to limit their access for better workflows. Users can also invite clients and involve them in the collaborative processes.

Here’s a comparative view of Hootsuite vs. Agorapulse’s collaboration features along with SocialPilot’s for a broader picture.

Hootsuite

Hootsuite

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

What is Agorapulse used for?

Agorapulse is a social media management tool that allows businesses to manage their social media accounts, schedule content, monitor mentions, and analyze performance across various social media platforms.

What platforms does Agorapulse support?

Facebook, Google Business Profile, Instagram, LinkedIn, Twitter, Youtube, and TikTok are all supported by Agorapulse, and users can connect social accounts from them and schedule and publish content for them.

Is Hootsuite still the best?

Hootsuite is still a competent tool suitable for large businesses and enterprises that want an all-in-one solution for all of their social media needs. However, many cost-effective Hootsuite alternatives are now available in the market, which marketers prefer over it since Hootsuite's higher plans are not affordable for smaller businesses and agencies. These alternatives include SocialPilot, Agorapulse, Loomly, Sendilble, etc.

What is the drawback of Hootsuite?

Hootsuite's biggest drawback is its high price range. The frequent hikes in its cost have made the tool unaffordable for many of the smaller businesses, emerging brands, and agencies. That's why users have turned to its more cost-effective alternatives.

How much is Agorapulse monthly?

Agorapulse starts from $59 per user to manage 10 social accounts, and its agency-level plan costs a monthly $149 for one use to manage 20 profiles. One has to pay extra charges to add users or social profiles.

About the Author

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Jimit Bagadiya

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