Hootsuite vs. Agorapulse: Which Social Media Management Tool is Right for You?

Overview

What is Hootsuite used for?

Hootsuite is the first social media management tool of its kind. It is used extensively by agencies, brands, and businesses, small and large, as well as enterprises, to handle the social media part of their marketing ventures.

This includes assisting marketers in automating many of their daily duties, so they can spend time strategizing things. And Hootsuite, an all-rounder, can handle everything, from creating posts and customizing them for specific platforms to scheduling them in bulk to be published at their designated times.

Hootsuite integrates all the major social platforms, including Instagram, Facebook, TikTok, Twitter, Youtube, Pinterest, LinkedIn, and Google Business Profile. This makes it an all-rounder social media hub.

Besides automation, Hootsuite also provides analytical insights, robust social listening, and inclusive team and client workflows, so a team handling social media is well-equipped to execute their marketing strategies efficiently.

What is Agorapulse used for?

As an intuitive social media management tool, Agorapulse is used by brands, businesses, agencies, and enterprises to centralize all of their social media activities and automate much of their content scheduling.

Agorapulse is highly efficient in scheduling all forms of content for various social media platforms from its dashboard. This negates the problem of users going to each page on every native social channel to post.

The tool integrates several major social media channels, including Facebook, Google Business Profile, Instagram, LinkedIn, Twitter, Youtube, and TikTok.

Agorapulse is especially preferred over its alternatives because of its strong social listening capabilities. Using the listening feature, users can monitor specific keywords, industry trends, campaigns, and even online competitors’ activities. This makes Agorapulse stand out from its peers.

Best Suitable for

At a Glance

Users have rated both Hootsuite and Agorapulse based on the ease of using them. So let us see how they fared in giving a smoother user experience.

As surprising as the results might be, they are true. Despite being hailed the market leader, Hootsuite has been trumped by Agorapulse in overall ratings by quite a margin. When we came to the process of setting up and ease of usage, although the margin was lesser, Agorapulse still took the lead over Hootsuite.

And when it came to the quality of customer support, the difference was the highest, and Agorapulse remained ahead.

Here are all the average user ratings based on their experiences, Hootsuite vs. Agorapulse, along with SocialPilot for a frame of reference.

Quick Comparison – Hootsuite Vs. Agorapulse

In this section, we will go through all the vital functions of both tools that we must take into account while comparing Hootsuite vs. Agorapulse to make the right decision.

One look at the prices clarifies that Agorapulse is more cost-effective than Hootsuite. The former charges less than half of the latter one to manage almost as many social accounts. But Hootsuite’s plans allow a certain number of users to work on the same profile while Agorapulse charges per user.

Hootsuite and Agorapulse support all the same social channels, with only Pinterest being unavailable to Agorapulse. Also, Agorapulse does not provide users the customized white-label solutions, which is an essential feature for agencies to give their clients a branded experience. Hootsuite has white-label solutions available, albeit at a very high price.

Here’s a bird’s eye view of all the primary capabilities comparing Agorapulse vs. Hootsuite, along with SocialPilot for raising the bar.

Reviews

Pricing – Hootsuite Vs. Agorapulse

Now, we will compare the paid subscription plans of both Hootsuite and Agorapulse, as this aspect of a tool proves to be deciding factor for customers.

Both tools have four paid subscriptions. Both tools’ lowest plans, designed for single users, start at $99 and $59 per month for Hootsuite and Agorapulse, respectively. But we will directly go to the agency-level plans, which are the most popular amongst their target audiences.

Hootsuite charges a hefty amount of $739 per month for allowing up to 5 users to connect 35 social accounts and schedule as many posts as they want. This makes a lot of users turn to Hootsuite alternatives since such a monthly cost is unaffordable to them.

However, Agorapulse has a slightly different pricing model. It costs $149 monthly but allows only one user to connect up to 20 accounts. If the account owner wants to add more team members, they need to pay extra charges.

Here are all the pricing plans compared side by side for Hootsuite vs. Agorapulse. We have taken the liberty to include SocialPilot as well to get a better frame of reference.

In-depth Scheduling and Publishing Capabilities Comparison

Here, we will discuss the most important capability a social media management tool must possess. Social media scheduling is the prime need of businesses and agencies when they turn to scheduling tools. So let’s see which one of our contenders does it better.

Regarding scheduling, both Hootsuite and Agorapulse are similarly capable, having features like content management, platform-specific customization, visual content support, and much more. However, there are bound to be some discrepancies.

Agorapulse lacks in Facebook publishing, being incapable of scheduling reels, and carousel posts, while Hootsuite has all these abilities. However, the latter cannot schedule first comments with Instagram posts, a much-used feature in Instagram marketing. Also, Hootsuite doesn’t allow posting YouTube shorts, which is a significant gap in the video marketing ability that is filled by Agorapulse.

Here are all the scheduling and publishing features, Agorapulse vs. Hootsuite, and SocialPilot, a powerful social media scheduling tool, for better reference.

In-depth Analytics Capability Comparison

Analytics are the pointers, directing social media marketers to move in the correct direction strategically. And when we see the analytical capabilities of Agorapulse vs. Hootsuite, they are very similar in this aspect.

Both tools give robust insights on page and content performance for the business profiles of users on all the supported platforms for social media marketing. Also, they generate downloadable PDF reports for the users and even email them to all the concerned stakeholders, such as team members, clients, and investors.

Below is the list of all the analytical and reporting abilities of both the tools in question, along with SocialPilot.

In-depth Inbox/Listening Capability Comparison

Monitoring audience engagement and responding to them proactively helps a brand build a positive image among its audience. Hence it’s crucial that we address the social listening capabilities of Agorapulse vs. Hootsuite.

Both tools have social listening features to some extent. Agorapulse has better features to monitor specified keywords on social platforms, blogs, and other forums. Both of them enable users to real-time listening and reply to DMs from their audience. However, only Hootsuite has the ability to monitor and respond to queries and reviews from the public.

Here are all the listening features compared, Hootsuite vs. Agorapulse, with SocialPilot added to the mix as well.

In-depth Social Media Collaboration Capability Comparison

Last but not least, we will see how these social media tools are equipped to facilitate a whole social media team working together to manage the online marketing aspect of a business.

And it’s no surprise that both tools have multi-user content collaboration features. The account admins can give selective permissions to team members to limit their access for better workflows. Users can also invite clients and involve them in the collaborative processes.

Here’s a comparative view of Hootsuite vs. Agorapulse’s collaboration features along with SocialPilot’s for a broader picture.