Selecting the ideal social media management tool between Agorapulse vs Hootsuite can be daunting. Understanding your specific needs and priorities is crucial in making an informed decision.
Agorapulse and Hootsuite offer a comprehensive suite of features to streamline your social media efforts. However, they cater to different needs and preferences. If you need help deciding between the two, this comparison will help you weigh the pros and cons of each tool and choose the one that best aligns with your goals.
We’ll explore critical factors of Agorapulse and Hootsuite to assist you in making an informed choice. We’ve also included SocialPilot in the comparison, so you’re aware of other great options as well.
Quick Overview of Agorapulse vs Hootsuite
Hootsuite and Agorapulse are popular social media management tools that offer various features to help businesses manage their online presence. While Agorapulse and Hootsuite have many similarities, there are also some key differences, as seen in the table.
We’ve also included SocialPilot to provide a comprehensive overview and help you identify the best fit for your needs.
 Agorapulse |
 Hootsuite |
 SocialPilot |
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| Number of Reviews | 925 | 4561 | 814 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $69/Month | $99/Month | $30/Month |
| Number of Social Accounts | 10 | 10 | 10 |
| Number of Team Members | 1 | 1 | 1 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Best For | Mid-sized businesses, Mid-sized agencies, and Enterprises | Professionals, Brands, Big Businesses, and Enterprises. | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
While both tools offer similar features, Agorapulse may have a slight edge in terms of customization and automation options. However, Hootsuite may be more cost-effective for teams of up to three users, as Agorapulse’s agency plan restricts the number of users to one. Both platforms offer robust analytics features, but Agorapulse may provide more advanced insights. When it comes to team collaboration, Agorapulse offers more granular user roles and permissions, allowing for more precise control over team member access.
Agorapulse is well-suited for social media marketers who prioritize customer engagement, analytics, and a user-friendly interface, while Hootsuite caters to a wider range of users, including agencies and enterprises, who require advanced features like team collaboration and comprehensive reporting.
Agorapulse Overview
Agorapulse is a popular social media management platform that offers a comprehensive suite of tools for businesses to effectively manage and grow their online presence. It offers post-scheduling, conversation monitoring, performance tracking, and team collaboration features.
Social listening is Agorapulse’s standout feature. This will help you to track the mentions of your brand, competing brands, or industry keywords, on various social media platforms. You can keep track of the conversations and find potential customers, address your customers’ concerns quickly, and get a grip on public sentiment.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights. The platform can be slow at times, especially when scheduling posts or uploading media.
Hootsuite Overview
Hootsuite is a tool that helps companies manage their social media accounts. It lets them post to various platforms, schedule it, follow their performance, and learn about their audience.
The most prominent feature of Hootsuite is its robust analytics and reporting features. These give you details on your social media performance, such as your engagement rates, how quickly your followers are growing, and how well certain campaigns did. Through this data-driven approach, you learn how to define and optimize your content strategy, find trends, and grow your social media presence.
Ryan T.
The Hootsuite interface is very easy to use and implement social strategies across our corporate brands tailored to each brand’s voice. It’s very easy to integrate our own brand logos and images and schedule posts for each week. The analytical tools help guide us in the right direction for the most growth, and the generative AI helps craft unique posts daily. Customer support is fast and very helpful.
The downside for me is the phone app having fewer control features vs the desktop application, but that’s the case with almost any program of this type, so it’s workable but would be great to have extra post scheduling and creative options.
SocialPilot is a social media management platform that offers features for scheduling posts, performance analysis, and team collaboration. The tool is famous for its intuitive design, advanced scheduling automation features, and pocket-friendly pricing. Its standout feature is its ability to schedule customized posts across multiple social media platforms at once, saving time and ensuring consistent content delivery.
Geoff K.
“SocialPilot is a robust and reliable social media management tool.”
I love that an email goes out to my clients to encourage them to submit a review about their experience. I also love that once they do submit a review, it is automatically posted to all of my social media websites. It really takes a lot of work off my plate.
The only downside is having to reverify my logins to all social media platforms. But this rarely happens and only takes a few minutes.
Agorapulse vs Hootsuite: Head-to-Head Feature Comparison
Scheduling and Publishing
Hootsuite is an excellent tool for managing content scheduling, customizing posts for different platforms, and handling visual content. It’s perfect for Facebook, letting you schedule reels and carousel posts. But it does not support the first comment on LinkedIn. Whereas Agorapulse supports the first comment on LinkedIn, giving it an advantage over Hootsuite.
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SocialPilot |
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| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
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| Mention of Other YouTube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
Hootsuite has a simple calendar where you can easily schedule and plan lots of posts at once, which is excellent if you have a lot of content to share. You can even set up a schedule so your posts are published automatically.
Agorapulse is different because it has a calendar where you can drag and drop posts to schedule them. You can also assign different queues for different types of posts and automatically arrange all of those posts into their appropriate queue based on what kind of post it is, what it’s about, or who you’re trying to reach.
Both Hootsuite and Agorapulse have features for scheduling recurring posts but on different terms. Hootsuite offers a simpler auto-scheduling option, which lends itself to easier setup of recurring content schedules along with set intervals. Agorapulse does things a bit differently with its more flexible queueing feature.
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Agorapulse |
Hootsuite |
SocialPilot |
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Learn More | Learn More | 14 Days Trial |
Hootsuite and Agorapulse offer robust analytical capabilities that provide insights into page and content performance, audience demographics, competitor analysis, social listening, and reporting.
In comparison, Agorapulse excels in advanced analytics, especially sentiment analysis, enabling brands to gauge the tone of conversations and promptly address negative feedback. Hootsuite also has sentiment analysis, but Agorapulse’s insights are more detailed and targeted.
While Hootsuite doesn’t offer the same advanced campaign tracking analytics as Agorapulse, it still provides valuable features. Hootsuite calculates your social media ROI, which can help you justify your social media budget and demonstrate the impact of your campaigns. The tool also makes it easy to share analytics with your team.
Another advantage of Agorapulse is its cross-platform comparison feature. This allows you to compare the performance of your social media accounts across different platforms. While Hootsuite offers this feature, Agorapulse’s cross-platform comparison feature is more robust and comprehensive.
Both platforms can integrate with other marketing tools, such as email marketing platforms and CRM systems. This lets you get a complete picture of your marketing efforts and track the customer journey from initial awareness to conversion.
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Agorapulse |
Hootsuite |
SocialPilot |
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| Can Reply to Messages |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Learn More | Learn More | 14 Days Trial |
Agorapulse offers an in-depth inbox with a centralized location for managing all your social media messages. You can easily view, filter, respond to, and track conversations across different platforms. This centralized inbox also allows multiple team members to access and respond to messages from the central inbox.
Meanwhile, Hootsuite’s inbox does not offer shared inbox and enough filtering and organizing options for managing a large number of incoming messages.
Internal comments are another helpful feature in Agorapulse and Hootsuite inboxes. Team members can add internal comments to messages, allowing for discussion and collaboration without involving the external sender. This can be helpful for brainstorming responses, seeking input from colleagues, or sharing additional information.
On the social media analytics and reports side, comparing Agorapulse vs Hootsuite, we see that both have the same features, like inbox activity reports, which compare the response times, message volume, and customer sentiment. Teams can use this data to identify improvement areas, measure their performance and show the impact of their social media campaign and how to engage their audience better.
When comparing both platforms’ social media engagement capabilities overall, Agorapulse offers more features. However, if you’re interested in a simpler and less complicated user interface, Hootsuite is a better option.
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Agorapulse |
Hootsuite |
SocialPilot |
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Learn More | Learn More | 14 Days Trial |
Hootsuite offers vital features for team collaboration, such as role-based access control. Meanwhile, along with granular user roles and permissions, in Agorapulse you can create custom roles like those that are needed by specific team members or departments.
Through it, you can grant each of your team members only the permissions they need to perform their job, thereby reducing the chance of unauthorized access. For instance, you can share permissions with your team members to view analytics but not edit posts.
Hootsuite’s team collaboration focuses mostly on managing the content schedule and distributing tasks to team members. It lets you work on messages and comments together but doesn’t provide the same individual post-collaboration as Agorapulse.
No per-post collaboration feature can be a limitation for teams that need more than one team member for the content creation process. This feature ensures that everyone is aligned on the post’s message, tone, and style before it’s published. This can prevent mistakes, improve consistency, and improve your content.
Pricing Comparison
Regarding pricing, both Hootsuite and Agorapulse offer a range of plans to cater to different business needs. However, a closer look reveals significant differences in terms of value and flexibility.
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Agorapulse |
Hootsuite |
SocialPilot |
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Standard
$69/per month
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Professional
$99/per month
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Essentials
$30/per month
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Professional
$99/per month
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Small Team
$249/per month
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Standard
$50/per month
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Advanced
$149/per month
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Enterprise
Custom
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Premium
$100/per month
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Enterprise
Custom
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Ultimate
$200/per month
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30 Days Free Trial
No Credit Card Required
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30 Days Free Trial
Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
Hootsuite’s pricing is straightforward, with three main tiers: Professional, Team, and Enterprise. The Team plan provides more advanced features for growing teams, including customizable analytics reports and team assignments. It costs $249 monthly and allows up to 20 social profiles and three users.
Agorapulse offers a more flexible pricing model with five tiers: Free, Standard, Professional, Advanced, and Custom. It’s most popular advanced plan, priced at $149 per month, provides the most advanced features, including bulk scheduling, saved replies, and power reports.
When comparing Hootsuite vs Agorapulse pricing, Hootsuite offers a more straightforward pricing model, with clear tiers and pricing. However, the pricing can be relatively high, especially for larger teams.
Agorapulse, on the other hand, offers a more flexible pricing model with various tiers to suit different needs. However, the pricing can be less transparent, as additional fees may apply for extra users and social profiles.
Ultimately, the best pricing plan for your business will depend on your specific needs and budget. It’s essential to carefully consider the features offered by each plan and the number of users and social profiles required.
Customer Support
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| Live Chat Support |
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| Email Support |
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| Training |
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| Setup Support |
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| Dedicated Account Manager |
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| Learn More | Learn More | 14 Days Trial |
When it comes to customer support, Agorapulse is often praised for its responsive and helpful support team, available through various channels like email, live chat, and phone. Users appreciate their quick response times and effective problem-solving. Agorapulse also has a higher customer support rating.
On the other hand, Hootsuite’s customer support has received mixed reviews. Hootsuite offers a comprehensive knowledge base and extensive help center articles for user assistance. However, users are frustrated with long response times and less personalized assistance. Also, resolving urgent issues may prove challenging as customer support is primarily email-based and limited to business hours. The support quality can vary depending on the specific problem and plan tier.
Final Verdict
When comparing Agorapulse and Hootsuite for social media management, both platforms offer a range of robust features across scheduling, analytics, and team collaboration. However, Agorapulse stands out for its ease of use and advanced features in analytics, social listening, and team collaboration.
Ultimately, the choice depends on what specific needs you have from a social media management tool, as both offer competitive solutions.
Ultimately, it boils down to what you need from a social media management tool and whether or not Agorapulse or Hootsuite offers you what you need.
Once you have thought about these important factors, if you need a social media management platform with other features at cheaper rates, SocialPilot becomes a fairly solid contender for businesses that need advanced features in scheduling, analytics, social media engagement, and team collaboration.
SocialPilot offers a total solution with advanced features at a more affordable price than other platforms, starting at $30 per month. SocialPilot also offers a unique advantage with its on-the-go approval feature, allowing you to quickly approve or reject content from anywhere, streamlining your workflow and ensuring timely content delivery.
