Metricool is a social media management and analytics tool that helps individuals and businesses manage their social media accounts, track their performance, and improve their engagement with their audience. The platform provides various features such as social media scheduling, content creation, analytics and reporting, and audience engagement tools. It supports various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and provides insights such as follower growth, post engagement, and website traffic. Metricool is a paid service with different pricing plans depending on the features and number of social media accounts you want to manage.
Founded in 2016 by Manuel Gómez, Luis Ortiz, and Juan Pablo Tejela with the goal of providing a simple, affordable, and comprehensive solution for managing and analyzing social media. Metricool has since grown to become a popular social media management and analytics platform used by businesses, marketers, and social media managers worldwide.
The founders wanted to create a tool that would help businesses and social media professionals to save time, streamline their social media workflows, and make data-driven decisions to improve their social media strategy.
Since its launch in 2016, Metricool has grown rapidly and expanded its feature set to include social media scheduling, analytics, reporting, and other tools to help businesses and social media professionals to manage their social media presence. The platform now supports multiple social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, making it a comprehensive solution for social media management and analytics.
Metricool allows you to track the performance of your social media accounts by monitoring metrics such as audience growth, engagement rates, clicks, and impressions. You can generate custom reports to analyze your data and share it with your team or clients.
With Metricool, you can easily schedule your posts in advance for multiple social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. You can schedule posts for multiple accounts and analyze their performance in a single dashboard.
Metricool’s social calendar feature provides a quick overview of all the social media posts that you have scheduled for the upcoming days or weeks. You can view the scheduled posts for multiple social media accounts in a single calendar view, easily drag and drop the scheduled posts on the calendar to reschedule or move them to a different date or time. There’s a color-coding system to help you differentiate between the types of posts. You can also post preview directly from the calendar, as well as, collaborate with your team by assigning tasks, comments, and notes on individual posts.
Metricool also comes equipped with a messaging feature. It provides a unified inbox where you can view and respond to messages and comments from multiple social media platforms such as Facebook, Twitter, and Instagram. You can collaborate with your team by assigning messages and comments to individual team members, adding notes, and setting reminders. It is also possible to set up automated responses for common queries and FAQs with it. In fact, you can actually create chatbots to automate customer service inquiries. The priority inbox sorts messages based on their priority level, such as urgent, high, or low priority to help you respond to messages quicker. Additionally, you can use it to gain insights on your social media message and comment performance, such as response time, message volume, and sentiment analysis.
Metricool’s SmartLinks feature allows you to create customized landing pages for your social media profiles, so you can match it with your brand image. It lets you add links to your website, products, or other relevant content with the capability of tracking the performance of these links. With Metricool’s SmartLinks feature, you can add multiple links to your landing page, making it easy for your audience to navigate to different pages of your website or social media profiles. Dynamic URLs are generated for each landing page, making it easy for you to share your landing page on different social media platforms without having to create multiple landing pages. Metricool’s SmartLinks feature also provides detailed analytics on the performance of your landing pages with metrics such as clicks, impressions, and engagement rates for you to use to optimize your landing page further.
While social media management was a niche exercise even until a decade ago, it has become practically indispensable for brands today. Not only do big brands do it, small businesses and entrepreneurs do it too. In fact, it is a must for any business wanting to create credibility for themself. Social media management is an in-demand professional skill and rewarded handsomely. Marketing teams, agencies and social media managers often work with multiple social accounts and it can get quite hectic to manage it all manually. Social media automation tools like Metricool provide relief here by allowing for smooth management of multiple accounts over all leading social media platforms.
Metricool is a platform with a special collection of tools and features that can assist you in managing, growing, and analyzing your online presence. It may assist you with planning your social media content, managing your ad campaigns, and integrating all of your site analytics and social media analytics. Overall, it is a simple and useful tool for planning and social media analytics.
Metricool may appear to be just another social media dashboard at first glance. However, it is so much more. Yes, it serves as a social dashboard. Additionally, it is also a real-time data/analytics platform, an editorial calendar, an ad manager, and a scheduling tool.
Metricool can be used for free. However, the free lifetime plan only allows you to connect 1 brand account for every social media channel. If you wish to connect more social accounts, you need to get a paid subscription for the tool.
Sure, you can automatically schedule Instagram posts via Metricool. Please note though that this automated scheduling of Instagram content is only allowed for Instagram Business accounts. You will not be able to use Metricool to auto-post content to your Instagram personal account.
Metricool's planner feature lets users create a visual content calendar for all their social media accounts. You can create posts, preview them for various platforms, and schedule them for specific dates and times.
On installing the WordPress Metricool plug-in, you'll notice a new Settings - Metricool item on your WP dashboard. All you have to do is paste the Hash code from Option A into this field. Return to Metricool and your WP site will be visible on the dashboard.