The Swiss army knife of social media, for everything and everyone
Best For : Agencies, Social Media Professionals, Small & Enterprise Businesses
Pricing: $54
| Number of Reviews (G2) | 66 |
| Overall Star Rating (G2) | |
| Ease of Use | |
| Quality of Support | |
| Ease of Setup | |
| Minimum Pricing | $22/Month |
| Number of Social Accounts | 5 |
| Number of Team Members | 1 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Best For | Agencies, Social Media Professionals, Small & Enterprise Businesses |
Metricool is a versatile social media management tool designed to simplify how social media managers, businesses, and agencies manage their social media presence. It acts as a social media scheduler, allowing users to efficiently schedule posts across various social media platforms such as Facebook, Instagram, X/Twitter, LinkedIn, and Google Business Profiles.
With its analytics, users can track performance, analyze ad campaigns, and generate automated reports with in-depth insights, helping businesses improve their marketing strategies.
Metricool’s competitor analysis feature gives businesses an edge by monitoring competitors’ social network activity. Its integration with Google Analytics and Google Ads provides a detailed view of both organic and paid performance.
Whether you’re working on multiple brands or just one, it offers flexibility through different pricing plans, including a free plan for individuals and paid plans for teams with more advanced features.
From hashtag tracking to creating analytics reports, Metricool’s user-friendly interface helps social media marketers save time while maintaining a strong digital presence. Whether you’re a small business owner or a larger team, Metricool’s key features make it one of the best tools for optimizing your social media management.
Top Rated Metricool Alternative
Pros
Raúl C.
In a short time Metricool has become an indispensable tool for our social media department. Our daily activity is organized around this social media management tool. We can see that they apply the changes that we social media professionals ask for, because every day they offer new features that make our life easier.
Cons
Olivia B.
The system is not very user-friendly, considering the cost, which is very unfortunate. I was so excited to use the metrics and analytics that Metricool provides. However, the minimal number of accounts and the cost of adding more accounts were not worth it.
| Smart & Advanced Queueing |
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| Repeat Posts |
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| Social Media Calendar |
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| Auto Publishing from RSS |
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| Bulk Scheduling |
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| Post Preview |
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| AI Assistant |
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| Support Facebook First Comment |
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| Support Instagram First Comment |
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| Support LinkedIn First Comment |
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| Instagram Collaboration Posts |
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| TikTok Carousel Posts |
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| LinkedIn Carousel Posts |
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| Shorts Scheduling |
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Metricool offers robust publishing and scheduling features, making it an essential tool for social media managers who want to streamline content across multiple platforms. Smart and Advanced Queuing allows users to queue posts at the best times to maximize engagement automatically. The platform also supports repeat posts, enabling you to recycle content that performs well and drives more visibility without additional effort.
With its intuitive content calendar, you can visualize and organize your posting schedule, giving you a comprehensive view of all your planned content. With the auto post from RSS feeds, your social media profiles can regularly update with fresh blog content, saving you time.
You can bulk schedule multiple posts at once, which is perfect for busy social media managers handling multiple campaigns. Furthermore, advanced features include Instagram collaboration posts, TikTok carousel, and LinkedIn carousel scheduling. With YouTube Shorts scheduling also available, Metricool ensures you can easily manage content across both long-form and short-form video platforms.
| Detailed Social Media Analytics |
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| Multi-Account Combined Analytics |
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| Engagement Metrics |
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| Hashtag Performance Analysis |
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| Custom Report Builder |
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| Email PDF Report to Client |
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| Auto-Schedule Report for Team and Client |
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| Whitelabel Downloadable Report in PDF Format |
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Metricool’s analytics capability is one of its most powerful features. It allows users to gain a deep understanding of how their content performs across several social media platforms. The in-depth post-performance tracking enables social media managers to see detailed metrics on engagement, audience growth, reach, clicks, and CTR, helping them optimize their social media strategy for better results.
One standout feature is the Custom report builder that allows users to create tailored reports based on the metrics that matter most to your business. Additionally, Metricool allows users to auto-schedule report sharing directly to clients, making client management seamless and more efficient. This feature, combined with the white-label option lets agencies to brand the reports as their own, offering an elevated experience for the clients.
| Reply to Posts and Comments |
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| Can Reply to Messages |
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| Reply to Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Unified Social Inbox |
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| Reply to Stories |
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Metricool’s Social Inbox and Social Listening capabilities offer users an effective way to manage and engage with their audiences in real-time. The Social Inbox brings in all the messages, comments, and mentions from various social media networks, making it easy for you to respond quickly without switching between multiple apps. It integrates with Instagram, Facebook, Twitter, and LinkedIn.
With the listening capability, you can monitor what people say about your brand and the industry trends. This helps businesses to stay on top of conversations.
The combination of real-time engagement through the Social Inbox and data-driven insights from social listening helps businesses improve customer relations, boost engagement, and maintain a positive brand presence. However, Inbox and message management are unavailable for LinkedIn in the Free plan.
| Content Approval Workflow |
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| Per Post Multi-User Collaboration |
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| Comments on Post |
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| Access Management |
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| Free Unlimited Client Onboarding |
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Metricool enhances teamwork with its robust social media collaboration features. The content approval workflows in the Advanced and Custom plans streamline the review process, ensuring posts meet brand standards. Teams can engage in multi-user collaboration per post, leaving comments for easy feedback and discussions.
For agencies, the client management tools in the Advanced plan help track client preferences and content history. Additionally, users can reply to visitor posts directly from the Social Inbox, fostering quick engagement and building stronger customer relationships. These collaboration features make Metricool an excellent choice for efficient social media management.
| UI/UX | Intuitive and user-friendly |
| Ease of Setup | |
| Setup Time Required | Few Hours |
Metricool is designed with user experience in mind. The platform is easy to navigate, making it accessible even for those new to social media management tools. The ease of set up scores an impressive 4.3/5, allowing teams to manage multiple accounts and features without hassle.
Setting up Metricool takes just a few hours, enabling users to quickly integrate their social media accounts and schedule content. This efficient setup process, combined with its user-friendly design, makes Metricool a great option for seasoned marketers and beginners looking to enhance their social media presence.
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| Setup Support |
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| Dedicated Account Manager |
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Metricool provides robust customer support to ensure users have the assistance they need. With priority customer support available, users can reach out via chat, email, call, or social media, making getting help through their preferred communication channel convenient.
In addition to responsive support, Metricool offers setup guidance, including product walkthroughs to help users navigate the platform effectively. This combination of accessible support options and comprehensive onboarding resources ensures users can maximize their experience with Metricool and efficiently manage their social media strategies.
Free
$0
Per MonthFeatures
Starter
$22
Per MonthFree features+
Advanced
$54
Per MonthStarter Features+
Enterprise
Let’s talk
Advanced features+
The best thing about Metricool is that it offers pricing plans to suit all budgets. You can choose the plan that best meets your social media management goals.
While the paid plans start from $22/month, you will be happy to know that it also offers an unlimited free trial. You can use the free plan to manage 1 brand with all social media profiles (except LinkedIn), schedule a maximum of 50 posts/month, analyze the performance of up to 5 competitors, create a link for your bio, access analytics, and use its AI copy assistant.
Whether you are an agency, manage multiple client social profiles, or run your networks professionally, one or the other of Metricool’s varied pricing plans is sure to meet your specific needs.
Let’s learn more about each of these plans in detail now:
Free: Metricool offers a free plan that is available to them for life. The user can manage one brand on all social media profiles, including LinkedIn, Facebook, Instagram, YouTube, and others.
Starter: Metricool’s Starter plan lets you onboard unlimited users and connect up to 5 brands at $22/month and up to 10 brands at $38/month. With this plan, you can manage your social media profiles, schedule as many as 2,000 posts/month, and utilize an AI assistant to generate new copy ideas. Additionally, you can download performance reports in PDF and PPT format.
Advanced: Metricool’s Advanced plan lets you onboard unlimited users and connect up to 15 brands at $54/month and 25 brands at $88/month. With this plan, you can schedule 5,000 posts/month, collaborate with team members, customize reports, and integrate Zapier.
Custom: If your social media management needs to expand beyond the capabilities of the Advanced plan, the Enterprise plan will meet your needs. Unlimited users can use Metricool on this plan and connect up to 50 brands. You can contact their customer support if more than 50 brands are needed. Additionally, you enjoy white-label capabilities to customize the look and feel of Metricool.
Note: Metricool defines a brand as a set of all social media profiles of a particular brand. It is helpful to organize social media profiles efficiently.
There is nothing like one solution that fits all. It is always best to compare tools to make a wise and rational decision before buying a tool. Here are some alternatives that come under the same umbrella and give you a fair comparison.
 SocialPilot |
Metricool |
 Agorapulse |
 Hootsuite |
 Sendible |
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| Pricing | Starts at $25/Month | Starts at $38/Month | Starts at $69/Month | Starts at $99/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Mid-sized Businesses | Brands & Enterprises | Brands & Enterprises | Mid-sized Businesses |
| Social Profiles | 10 | 10 | 10 | 10 | 6 |
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| Bulk Scheduling | 500 Posts | 200 Posts | 200 Posts | 350 Posts | 350 Posts |
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| Calendar View | Easy to read |
Confusing |
Complex |
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| AI Assistant | 200 Credits month |
35 Credits monthly |
100 Credits monthly |
200 Credits monthly |
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| Location Tagging | |
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| Social Inbox | Unified inbox |
Limited Functions |
Multiple inboxes |
Multiple inboxes |
Multiple inboxes |
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| Detailed Social Media Analytics | Easy to read |
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| Approval Workflows | Easy & swift |
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| Learn More | Learn More | Learn More | Learn More | ||
SocialPilot is a versatile social media management tool that excels in several key areas compared to Metricool. With an intuitive scheduling feature, SocialPilot allows for easy posting across multiple platforms through a simple drag-and-drop interface. Its bulk scheduling capability is particularly beneficial for agencies, enabling users to upload and schedule a large content volume quickly.
Additionally, SocialPilot provides in-depth analytics reports that track performance metrics and engagement, helping users refine their social media strategy effectively. Designed with agencies and SMBs in mind, it also offers robust client management tools, including distinct logins and approval workflows, streamlining collaboration and communication. The centralized social inbox consolidates all interactions, allowing efficient community management from one dashboard.
With competitive pricing plans, SocialPilot delivers excellent value for its feature set, making it an attractive choice for small businesses and startups. Its clear, user-friendly design minimizes the learning curve, enabling users to adapt and manage their social media accounts easily.
Overall, SocialPilot’s powerful features and ease of use make it a solid choice for businesses looking to enhance their social media presence effortlessly.
Metricool is a solid option for managing social media content across multiple platforms, offering essential tools like scheduling, analytics, and social inbox. However, its user interface can be challenging, and some advanced features are locked behind higher-tier plans.
If you’re focused on basic social media management and are okay with limited analytics on certain platforms, Metricool is a good fit. But, for those seeking deeper insights or more intuitive tools, SocialPilot may be a better choice.
Metricool is a platform with a special collection of tools and features that can assist you in managing, growing, and analyzing your online presence. It may assist you with planning your social media content, managing your ad campaigns, and integrating all of your site analytics and social media analytics. Overall, it is a simple and useful tool for planning and social media analytics.
Metricool may appear to be just another social media dashboard at first glance. However, it is so much more. Yes, it serves as a social dashboard. Additionally, it is also a real-time data/analytics platform, an editorial calendar, an ad manager, and a scheduling tool.
Metricool can be used for free. However, the free lifetime plan only allows you to connect 1 brand account for every social media channel. If you wish to connect more social accounts, you need to get a paid subscription for the tool.
Sure, you can automatically schedule Instagram posts via Metricool. Please note though that this automated scheduling of Instagram content is only allowed for Instagram Business accounts. You will not be able to use Metricool to auto-post content to your Instagram personal account.
Metricool's planner feature lets users create a visual content calendar for all their social media accounts. You can create posts, preview them for various platforms, and schedule them for specific dates and times.
On installing the WordPress Metricool plug-in, you'll notice a new Settings - Metricool item on your WP dashboard. All you have to do is paste the Hash code from Option A into this field. Return to Metricool and your WP site will be visible on the dashboard.
