The Swiss army knife of social media, for everything and everyone

Best For : Agencies, Social Media Professionals, Small & Enterprise Businesses

Pricing: $172

Top Features



by Metricool Media
  • 9.0 Publishing & Scheduling
  • 8.6 Analytics
  • 8.1 Inbox/Listening
  • 7.8 Collaboration
  • 8.0 Support

Other Users Choose



4.5 (741)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support


Metricool is a social media management and analytics tool that helps individuals and businesses manage their social media accounts, track their performance, and improve their engagement with their audience. The platform provides various features such as social media scheduling, content creation, analytics and reporting, and audience engagement tools. It supports various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and provides insights such as follower growth, post engagement, and website traffic. Metricool is a paid service with different pricing plans depending on the features and number of social media accounts you want to manage.

Founded in 2016 by Manuel Gómez, Luis Ortiz, and Juan Pablo Tejela with the goal of providing a simple, affordable, and comprehensive solution for managing and analyzing social media. Metricool has since grown to become a popular social media management and analytics platform used by businesses, marketers, and social media managers worldwide.

The founders wanted to create a tool that would help businesses and social media professionals to save time, streamline their social media workflows, and make data-driven decisions to improve their social media strategy.

Since its launch in 2016, Metricool has grown rapidly and expanded its feature set to include social media scheduling, analytics, reporting, and other tools to help businesses and social media professionals to manage their social media presence. The platform now supports multiple social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, making it a comprehensive solution for social media management and analytics.

Metricool Rating

Meets Requirements
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Value for Money
Product Direction

Metricool Review


  • Metricool's organized social profiles make it easy to manage and analyze your data. This feature is particularly useful for businesses that need to manage multiple social media profiles and track their performance across different platforms.
  • Metricool's analytical capabilities are great, providing valuable insights into social media and advertising campaigns. The competitor analysis tool is a great addition, helping businesses stay ahead of the competition.
  • Automated scheduling on Metricool save time by allowing you to manage all your social media content in one place, freeing you up to focus on other important tasks.
  • Metricool's social media Inbox and color-coded "best time to post" view are great features. One can quickly see when their audience is most engaged, saving time and maximizing engagement.
  • Metricool has comprehensive metrics showing brand performance. The post planner and RSS feeds are great additions as well.
  • Metricool's team collaboration feature is a major pro. It allows you to easily invite team members and assign roles to them based on their responsibilities, streamlining your social media management and improving efficiency.
  • Metricool's social media Inbox and color-coded "best time to post" view are great features. One can quickly see when their audience is most engaged, saving time and maximizing engagement.


  • Metricool's system only provides 1 account for each platform per brand, and therefore clients having 2 or 3 accounts on social platforms consume more than 1 brand’s position, making it expensive.
  • White labeling is only available on Metricool's most expensive plan and also requires further discussion with the Metricool team.
  • Metricool lacks the ability to save preset hashtags, which would allow automatic addition to scheduled posts.
  • LinkedIn is excluded from Metricool's free plan and requires a paid subscription to access its features.
  • Metricool has a hashtag tracker, but getting it costs extra 9.99 euros.
  • Reporting templates are exclusive to team plans and above in Metricool, and users with free plans can’t download or see these reports.
  • Metricool's social media Inbox and color-coded "best time to post" view are great features. One can quickly see when their audience is most engaged, saving time and maximizing engagement.

Metricool Pricing

The best thing about Metricool is that it offers pricing plans to suit all budgets. All you need to do is pick the plan that meets your individual social media management goals the best.

While the paid plans start from $22/month, you will be happy to know that it also offers an unlimited free trial. You can use the free plan to manage 1 brand with all social media profiles (except LinkedIn), schedule a maximum of 50 posts/month, analyze the performance of up to 5 competitors, create a link for your bio, access analytics, and use its AI copy assistant.

Whether you are an agency, manage multiple client social profiles, or run your networks professionally, one or the other of Metricool’s varied pricing plans is sure to meet your specific needs.

Let’s learn more about each of these plans in detail now:

Free:  Metricool offers a free plan that is available to them for life. He/she can manage 1 brand with all social media profiles, including LinkedIn, Facebook, Instagram, YouTube, and other social media profiles.

Starter: Metricool’s Starter plan lets you onboard unlimited users and connect up to 5 brands at $22/month and up to 10 brands at $38/month. With this plan, you can manage all of your social media profiles, schedule as many as 2,000 posts/month, and utilize an AI assistant for generating new copy ideas. Additionally, you can download performance reports in PDF and PPT format

Advanced: Metricool’s Advanced plan lets you onboard unlimited users and connect up to 15 brands at $54/month and up to 25 brands at $88/month. With this plan, you can schedule as many as 5,000 posts/month, collaborate with team members, customize reports, and integrate Zapier.

Enterprise: If your social media management needs to expand beyond the capabilities of the Advanced plan, the Enterprise plan is sure to meet your needs. Unlimited users can use Metricool on this plan and connect up to 50 brands. You can contact their customer support if more than 50 brands are needed. Additionally, you enjoy white-label capabilities to customize the look and feel of Metricool.

Note: Metricool defines a brand as a set of all social media profiles of a particular brand. It is helpful to organize social media profiles efficiently.




 Per Month
  • 1 User
  • 1 Brand


  • Social Media Management of 1 brand
  • LinkedIn Connection
  • Schedule up to 50 posts/month
  • AI Assitant for Copy Ideas



Per Month
  • 1 user
  • 5 Brands

Free features+

  • Social media management of up to 10 brands
  • Multiple links-in-bio
  • Analysis of 100 Competitor profiles
  • Unlimited analytics historical data



Per Month
  • Unlimited user
  • 15 Brands

Starter Features+

  • Social media management of up to 25 brands
  • Team and client access
  • Role management
  • Zapier Integration



Per Month
  • Unlimited user
  • 50 Brands

Advanced features+

  • White Label

Price Comparison

When you overview the pricing of Metricool’s subscription plans, they seem affordable and easy on the pocket. While this is true, notice that affordability comes at a price.

SocialPilot’s paid plans are priced similarly but they offer you multiple features and functionalities when compared to Metricool’s limited functionality pricing plans. Notice the minute difference in the pricing plans of both the tools in the detailed comparison shared below:


$22/per month


$54/per month


$172/per month



Free trial


Not Available


$30/per month

Small Team

$50/per month


$100/per month


$200/per month

Free trial




1. Analytics

Metricool allows you to track the performance of your social media accounts by monitoring metrics such as audience growth, engagement rates, clicks, and impressions. You can generate custom reports to analyze your data and share it with your team or clients.


2. Scheduling

With Metricool, you can easily schedule your posts in advance for multiple social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. You can schedule posts for multiple accounts and analyze their performance in a single dashboard.


3. Calendar

Metricool’s social calendar feature provides a quick overview of all the social media posts that you have scheduled for the upcoming days or weeks. You can view the scheduled posts for multiple social media accounts in a single calendar view, easily drag and drop the scheduled posts on the calendar to reschedule or move them to a different date or time. There’s a color-coding system to help you differentiate between the types of posts. You can also post preview directly from the calendar, as well as, collaborate with your team by assigning tasks, comments, and notes on individual posts.


4. Messaging

Metricool also comes equipped with a messaging feature. It provides a unified inbox where you can view and respond to messages and comments from multiple social media platforms such as Facebook, Twitter, and Instagram. You can collaborate with your team by assigning messages and comments to individual team members, adding notes, and setting reminders. It is also possible to set up automated responses for common queries and FAQs with it. In fact, you can actually create chatbots to automate customer service inquiries. The priority inbox sorts messages based on their priority level, such as urgent, high, or low priority to help you respond to messages quicker. Additionally, you can use it to gain insights on your social media message and comment performance, such as response time, message volume, and sentiment analysis.


5. Smartlink

Metricool’s SmartLinks feature allows you to create customized landing pages for your social media profiles, so you can match it with your brand image. It lets you add links to your website, products, or other relevant content with the capability of tracking the performance of these links. With Metricool’s SmartLinks feature, you can add multiple links to your landing page, making it easy for your audience to navigate to different pages of your website or social media profiles. Dynamic URLs are generated for each landing page, making it easy for you to share your landing page on different social media platforms without having to create multiple landing pages. Metricool’s SmartLinks feature also provides detailed analytics on the performance of your landing pages with metrics such as clicks, impressions, and engagement rates for you to use to optimize your landing page further.



While social media management was a niche exercise even until a decade ago, it has become practically indispensable for brands today. Not only do big brands do it, small businesses and entrepreneurs do it too. In fact, it is a must for any business wanting to create credibility for themself. Social media management is an in-demand professional skill and rewarded handsomely. Marketing teams, agencies and social media managers often work with multiple social accounts and it can get quite hectic to manage it all manually. Social media automation tools like Metricool provide relief here by allowing for smooth management of multiple accounts over all leading social media platforms.


Frequently Asked Questions

What is Metricool and how does it work?

Metricool is a platform with a special collection of tools and features that can assist you in managing, growing, and analyzing your online presence. It may assist you with planning your social media content, managing your ad campaigns, and integrating all of your site analytics and social media analytics. Overall, it is a simple and useful tool for planning and social media analytics.

Is Metricool just another social media dashboard?

Metricool may appear to be just another social media dashboard at first glance. However, it is so much more. Yes, it serves as a social dashboard. Additionally, it is also a real-time data/analytics platform, an editorial calendar, an ad manager, and a scheduling tool.

Do you have to pay for Metricool?

Metricool can be used for free. However, the free lifetime plan only allows you to connect 1 brand account for every social media channel. If you wish to connect more social accounts, you need to get a paid subscription for the tool.

Does Metricool automatically post to Instagram?

Sure, you can automatically schedule Instagram posts via Metricool. Please note though that this automated scheduling of Instagram content is only allowed for Instagram Business accounts. You will not be able to use Metricool to auto-post content to your Instagram personal account.

What is the Metricool planner?

Metricool's planner feature lets users create a visual content calendar for all their social media accounts. You can create posts, preview them for various platforms, and schedule them for specific dates and times.

How to use the WordPress Metricool plugin?

On installing the WordPress Metricool plug-in, you'll notice a new Settings - Metricool item on your WP dashboard. All you have to do is paste the Hash code from Option A into this field. Return to Metricool and your WP site will be visible on the dashboard.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya