Hubspot

HubSpot

Your All-in-One Marketing Suite

Best For: Enterprises, Organizations, and brands of all sizes

Pricing: $890/mo

for 3 seats

HubSpot Social Media Reviews: Quick Summary

Number of Reviews (G2) 11992
Overall Star Rating (G2)
Ease of Use
Quality of Support
Ease of Setup
Minimum Pricing $20/Month
Number of Social Accounts 1
Number of Team Members 1
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Best For Enterprises, Organizations, and brands of all sizes

HubSpot is a renowned CRM platform offering a suite of tools that integrate marketing, sales, content management, and customer service into one convenient dashboard. This all-in-one system makes generating leads, engaging customers, and analyzing team performance easier for teams. 

While HubSpot is a CRM, it has a full-fledged social media management capability that allows businesses to streamline their social media strategy. HubSpot’s social media scheduling feature enables users to create and schedule posts across multiple platforms, including Facebook, Instagram, LinkedIn, X/Twitter, and YouTube (beta). In addition to scheduling, HubSpot provides tools to monitor interactions, track performance, and gain insights into content that resonates best with the audience.

You can track the performance of your social media ads and do ad retargeting from one centralized dashboard. The comprehensive system within HubSpot’s Marketing Hub also ties social media efforts to broader marketing campaigns, giving users a detailed view of how individual social posts contribute to overall campaign success. This visibility helps optimize strategies for better growth outcomes.

In summary, HubSpot is an all-in-one solution for businesses looking to grow their online presence and image. It offers a holistic approach to driving business growth with tools for managing social media, content, SEO, and email marketing.​

Pros

  • HubSpot integrates marketing, sales, content management, and customer service into one cohesive platform, streamlining operations for businesses. 
  • Monitor social mentions to understand market sentiment and stay updated about your brand reputation directly from your social inbox.
  • Track engagement metrics such as visits, audience size, leads, and more.
  • Generate social media reports with in-depth insights on performance comparing different platforms, campaigns, and publishing times. 
  • Seamlessly create, edit, and publish your posts from HubSpot.

Jack H.

The social media management has been key to our organization. From planning to assisting create content, and it continues to add more features. It makes it very easy to create, plan, and publish.

Verified G2 Review

Cons

  • HubSpot does not support TikTok integration, requiring you to use third-party tools to track TikTok analytics.
  • The pricing structure creates many constraints, particularly for startups and SMBs. The cost can quickly increase with additional users, features, and contacts.
  • While the user interface is user-friendly, the extensive range of features can overwhelm new users, posing a learning curve for new users.
  • The lower tier plans do not offer A/B testing functionality, thus limiting the ability to test and optimize marketing campaigns or content.

Verified User in Non-Profit Organization Management

It’s not as easy to use as sprout social/doesn’t have as many features.

Verified G2 Review

In-Depth HubSpot Features Analysis

Publishing and Scheduling

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Starting off with the scheduling and publishing capabilities, HubSpot offers a bunch of features that allow users to publish content on their favorite social media platforms. HubSpot offers advanced queuing capabilities, meaning you send specific types of content on specific days and times. With the Content Calendar, you can visualize all your scheduled posts through a content calendar and quickly draft your posts from the dashboard

HubSpot Content Creation Dashboard

To save time, you can bulk schedule up to 300 posts at once using the CSV files. However, the content import can take 15-24 hours, depending on the type and number of posts. However, essential features such as repeat posts and first comments are missing. Additionally, the most used feature of Instagram collab posts is also missing. 

Analytics and Reporting

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HubSpot’s social media analytics capabilities are designed to provide businesses with detailed insights into their performance across all their social media campaigns. The platform offers in-depth post-performance analytics, allowing users to track individual posts’ performance across Facebook, Instagram, X, and LinkedIn. This includes detailed metrics such as impressions, likes, clicks, reactions, replies, retweets, and shares, all contributing to a comprehensive view of audience engagement.

HubSpot Audience Analytics

One of the standout features is HubSpot’s custom report builder, which allows users to create tailored reports based on the metrics that matter most to them. These custom reports can be scheduled for automatic sharing with clients, ensuring regular updates without manual intervention. For agencies, HubSpot offers a white-label option, allowing them to rebrand these reports and making them appear as if they are coming directly from the agency itself, which is ideal for maintaining brand consistency and professionalism. 

However, HubSpot collects post-specific data only for 30 days after a post is published. While businesses can track performance immediately after posting, any data generated beyond that 30-day window will no longer appear in HubSpot’s analytics. This could be a limitation for long-term tracking, especially for businesses that rely on extended engagement or those looking to measure the long-term impact of posts.

Overall, HubSpot’s analytics are robust for short-term insights and client reporting, making it an excellent tool for businesses that want quick, actionable data on their social media effort.

Social Inbox 

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HubSpot’s social media tool includes an integrated Social Inbox, allowing you to manage all interactions from platforms like X/Twitter, Facebook, LinkedIn, and Instagram in one place. This centralization makes it easy to view and respond to comments across multiple networks without switching between different apps.

HubSpot Social Inbox

Additionally, HubSpot’s social listening feature enables you to monitor conversations about your brand or industry, helping you engage with your audience and stay informed about relevant trends. This proactive approach to social media management enhances customer interactions and keeps businesses up to date with industry developments​.

Social Media Collaboration

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HubSpot offers social media collaboration features designed to streamline teamwork and approval processes. It provides content approval workflows, which are available only in the Enterprise plan, allowing businesses to create custom workflows to ensure that social media posts are reviewed and approved before publishing. HubSpot also supports multi-user collaboration, enabling multiple team members to collaborate on individual posts and enhancing efficiency and collaboration within teams.

HubSpot Approval Workflow

Moreover, users can leave comments on posts, facilitating real-time feedback and discussions among team members. For agencies and businesses managing external clients, HubSpot provides client management features, making collaborating with clients on social media strategies and content approvals easier. ​

Ease of Use/Setup

UI/UX User-friendly, Feature Heavy
Ease of Setup
Setup Time Required Maximum, 10 hours to 50+ hours, depending on complexity

HubSpot is often praised for its intuitive UI/UX, scoring an 8.5 for user-friendliness. The clean user interface allows users to easily navigate through the platform, making it accessible for both beginners and experienced professionals. The ease of admin tasks, such as managing permissions and configurations, scores a 4.0, balancing functionality and simplicity.

However, setup time can vary significantly based on the size and complexity of the company needs. Though initial setup can take few hours, full scale set up on average, can take anywhere from 10 hours to 50+ hours to fully implement, depending on the size of the business and the specific customizations required. 

Customer Support

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When we talk about of customer support options, HubSpot provides priority support for premium users. Customers can access the knowledge base, community, and forums and reach out to the support team via chat, email, and phone. For those needing extra assistance, HubSpot provides product setup guidance and walkthroughs to help with onboarding.

HubSpot Help Desk

However, phone support is only available in English. Other forms of support—like chat, email, and callback services—are offered in multiple languages, including English, French, German, Japanese, Portuguese, and Spanish. Users need to ensure their individual language settings are properly configured to request support in their preferred language.

Pricing and Plans

HubSpot offers various pricing plans for its social media and marketing tools, which are integrated into its Marketing Hub. The plans cater to businesses of different sizes and needs, from small startups to large enterprises:

Free Tools: The Free Tools plan is free and you can add up to 2 users. In the Free plan you get, free marketing tools, sales tools, content tools, operations tools, and commerce tools.

Marketing Hub Starter: Priced at $20 per month, the Starter plan is suitable for small businesses and lets you manage 1000 contacts. It lets you capture and track website leads with customizable forms and deeper insights. However, this plan doesn’t provide you with the social media scheduling feature. It suits solopreneurs and beginner marketers who want to grow their online presence and generate more traffic. Apart from lead capture, you get access to email marketing, live chat, conversational bots, and ad management.

Marketing Hub Professional: The professional plan is priced at $890/month and includes 2 seats. This plan allows you to manage up to 2,000 marketing contacts and automate your marketing campaigns across multiple channels, including social media. Apart from every Starter plan feature, you additionally get landing pages, SEO tools, A/B testing, video hosting, social media, and campaign reporting. You can connect up to 50 accounts, publish up to 10,000 social media posts per month, and schedule posts up to 3 years in advance on Facebook, Instagram, LinkedIn, and X.

Marketing Hub Enterprise: At $3,600 per month, the Enterprise plan includes all the features of the Professional tier, with additional capabilities for larger teams and supports 5 seats. This plan includes 10,000 marketing contacts, up to 300 connected accounts, 10,000 posts per month. It supports Facebook, Instagram, LinkedIn, X, and YouTube (Beta). Also, you can do A/B testing before you make your marketing campaigns live.

Free

$0

 Per Month
  • Free for up to 2 users

Features

  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free CMS tools
  • Free Operations tools
  • Fre Commerce tools

Starter

$20

Per Month
  • 1000 contacts

Free features+

  • Forms
  • Live chat
  • Email marketing
  • Landing pages
  • Email and in-app chat support
  • Simple marketing automation

Professional

$890

Per Month
  • 2000 contacts
  • Includes 3 seats

Starter Features+

  • Omni-channel marketing automation
  • Campaign reporting
  • Social media
  • Custom reporting
  • Teams

Enterprise

$3600

Per Month
  • 10,000 contacts
  • Includes 5 seats

Professional features+

  • Organize teams
  • Multi-touch revenue attribution
  • Custom objects
  • Custom behavior analytics
  • YouTube integration

Each plan also offers a varying number of contacts, and businesses can add more as they grow, with pricing scaling based on the number of contacts in the CRM.

Alternatives to HubSpot

Finally, there is nothing called a one-solution-fits-all. Every team or business has its requirements, and consider 3-4 options before making the final call. To help you with this, we have compared HubSpot with three industry-leading social media management tools. Go through our comparison table to get a detailed view of the main capabilities and decide accordingly.

 
SocialPilot

SocialPilot

Sprout Social

Sprout Social

Hootsuite

Hootsuite

HubSpot

HubSpot

Pricing Starts at $25/Month Starts at $199/month Starts at $99/Month Starts at $20/Month
Best for Agencies & Small Businesses Medium Business, Enterprises, Agencies Professionals, Brands, Big Businesses, and Enterprises. Enterprises, Organizations, and brands of all sizes
Social Profiles 10 5 10 1
Ease of Use
Support
Publishing
Bulk Scheduling check 500 Posts check check check up to 350 posts
Smart Queues check check check check
Repeat Post check check check check
First Comment check check check check Only Instagram
Audience Targeting check check check check
Content Planning & Creation
Content Library check check check check
Calendar View check Easy to read check Overwhelming check Hard-to-read check Easy
Holiday Calendar check check check check
AI Assistant check check check check
Instagram Collab Posts check check check check
Location Tagging check check check check
Custom Call-To-Actions check check check check
Image Editor check check check check
Engagement
Social Inbox check Unified inbox check check check
Reply to Reviews & Queries check check check check
Reply to DMs & Comments check check check check
Analytics
Detailed Social Media Analytics check Easy to read check Overwhelming check Overwhelming check
Custom Report Builder check check check check
Auto-Schedule Report Sharing to Clients check check check check
Post Performance check check check check
Team and Client Collaboration
Client Management check check check check
Approval Workflows check Easy & swift check Tracking glitches check Basic check Basic
Per Post Multi-User Collaboration check check check check
Approval-on-the-go check check check check
White Labeling
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  Try for Free Learn More Learn More Learn More

SocialPilot

Hearing these big names and complex platforms can make you feel overwhelmed. However, not every business needs all that complexity; some tools combine simplicity with powerful features. SocialPilot is a social media management tool designed to make your job easier by handling multiple social media accounts, posting content, sharing reports, or collaborating with your team or clients.

One feature you’ll love is the ability to publish Instagram collaboration posts directly from SocialPilot, saving you the hassle of jumping between platforms. The content approval workflow ensures nothing goes live without your green light.

When it comes to understanding your audience, its analytics lets you deep-dive into your audience, see who your viewers are and where they are from, find the best posting times, and more. Generate comprehensive reports and share them with your team and clients.

Streamline your social media strategy without spending hours learning complicated features—you can dive right in and start posting.

Final Verdict

HubSpot is a robust, all-in-one CRM platform that stands out for its social media management capabilities. Its analytics, automation features, and CRM integration make it a strong choice for businesses looking to scale their social media efforts while keeping everything under one roof.

However, its high pricing and complexity may not be ideal for smaller businesses or those who are looking for a simpler solution with a low learning curve. For those seeking advanced features and a unified platform, HubSpot is a great option, but for businesses prioritizing ease of use, alternatives like SocialPilot may offer a more accessible entry point.​

Frequently Asked Questions

What is HubSpot really good at?

The biggest power of HubSpot is the long list of features it offers. The platform makes it easy for businesses to handle their operations by connecting their marketing, sales, content management, and customer service under one dashboard.

What are the disadvantages of HubSpot?

While HubSpot has many advantages, like any tool, it also has certain drawbacks that users should be aware of:

  • Cost: One of the main drawbacks of HubSpot is that it can become quite expensive quickly. The pricing plans can escalate as you add more features, services, or contacts to your plan.
  • Contract Flexibility: HubSpot's contracts are not very flexible. They often require a yearly commitment, which might not be ideal for businesses seeking more flexible, month-to-month options.
  • Dependency on the All-in-One Approach: If you plan to use HubSpot only for specific tasks rather than as an all-in-one tool, it can be somewhat difficult to navigate. The platform is designed to be an integrated solution, and using only a fraction of its capabilities might not justify the cost.
  • Template Modification: While HubSpot offers various templates for website design, email campaigns, and more, some users find these templates hard to modify. This lack of customization could be limiting for businesses with specific design requirements.
  • Lack of A/B Testing on Lower Packages: A/B testing is a critical feature for optimizing marketing strategies, but it's not included in HubSpot's lower-tier packages. You need to invest in higher-priced packages to access this feature.
  • Limited Reporting: While HubSpot does provide analytics and reporting features, they are somewhat limited, particularly in the basic packages. Comprehensive reporting features are available only in higher-tier packages.
  • Additional Technical Support Cost: While HubSpot provides customer support, there is an extra cost if you require more advanced technical support. This can add to the overall cost of using the platform.

How to connect Facebook or Instagram accounts to HubSpot?

To connect your Facebook or Instagram account to HubSpot, follow these steps:

  • Open your HubSpot account and click the Settings icon from the top navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • From the upper right corner, select Connect account.
  • Select Facebook & Instagram.
  • You'll see any Facebook pages you have admin permissions for and any Instagram business accounts linked to your Facebook pages. Tick the checkbox next to any Facebook page or Instagram business account you want to connect.
  • Click Connect, and that's it.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya