Hubspot

HubSpot

Your All-in-One Marketing Suite

Best For: Organizations and brands of all sizes

Pricing: $3600

Top Features

HubSpot

HubSpot

by HubSpot Media
  • 8.7 Publishing & Scheduling
  • 8.3 Analytics
  • 8.4 Inbox/Listening
  • 8.8 Collaboration
  • 8.8 Support

Other Users Choose

SocialPilot

SocialPilot

4.5 (741)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Overview

HubSpot is a renowned CRM tool with multiple tools on its roster, which helps you connect your marketing, sales, content management, and customer service under one dashboard. Its comprehensive suite of features makes it super easy for you to generate leads, engage customers, and analyze the performance of your teams and efforts.

In this Hubspot review, our aim is to shine a light on its social media scheduling and management capabilities which enable businesses to streamline their social media strategy. Husbpot enables you to create and schedule social media posts on Facebook, Instagram, Linkedin, and Twitter.

Apart from scheduling, the tool also has helpful features to monitor social interactions, track performance, and get insights into what content resonates best with your audience.

The unified ecosystem of Hubspot’s Marketing hub enables you to associate social media marketing with your high-level marketing campaigns. By doing this, you can gain a holistic view of your efforts and discern the impact of individual social posts on overall campaign success. This clear visibility enables you to optimize your social media strategy and drive growth effectively.

In conclusion, HubSpot is an all-in-one solution for businesses aiming to expand their online presence and drive growth. It provides various tools for managing social media, content, SEO, email marketing, and more.

HubSpot Rating

Ratings
 
HubSpot
 
SocialPilot
Meets Requirements
 
8.5
 
8.9
Ease of Use
 
8.6
 
9.1
Ease of Setup
 
8.1
 
9.1
Ease of Admin
 
8.6
 
9.1
Quality of Support
 
8.8
 
8.9
Value for Money
 
8.8
 
9.2
Product Direction
 
8.8
 
9.0

HubSpot Review

Positive

  • HubSpot Marketing Hub offers seamless integration with your data warehouse, enabling advanced audience segmentation and unlocking valuable insights.
  • The conversations inbox within HubSpot Marketing Hub proves to be an excellent tool for managing email replies, and facilitating effective communication and organization.
  • HubSpot's customer service is patient and helpful, providing guidance and education for a smooth onboarding experience.
  • The analytics and scheduling tool in HubSpot allows you to effectively track and analyze organic contacts from various social platforms, providing valuable insights for your social media strategies.
  • With the scheduling tool, you can conveniently plan and schedule your social media posts, ensuring consistent and timely content delivery across different platforms.
  • With Hubspot you can access a wealth of educational content, including blogs, webinars, and certification courses, to enhance your marketing and sales skills.
  • HubSpot's tools also helps you to create landing pages, forms, and lead scoring systems, enabling you to attract, capture, and effectively nurture leads.

Negative

  • HubSpot lacks TikTok integration, requiring the use of third-party tools for tracking TikTok analytics, hindering the ability to have all analytics in one place.
  • HubSpot's pricing structure limits the value and poses financial constraints, particularly for startups, as more features lead to an increase in cost.
  • While HubSpot's user interface is generally user-friendly, users found some features that have a learning curve for newcomers, requiring additional time and effort for effective utilization.
  • Hubspot has annual contracts, meaning you have to pay for the complete period even if you terminate its usage early.
  • Some users have experienced occasional slowdowns or performance issues when using certain features or during peak usage times.
  • HubSpot's extensive range of features can sometimes be overwhelming for users, particularly those who are new to the platform or only require a subset of functionalities.
  • On lower-tier plans, HubSpot does not offer A/B testing functionality, limiting the ability to test and optimize different variations of marketing campaigns or content.

HubSpot Pricing

HubSpot pricing plans are tailored to match the specific product you require and the size of your team. Hubspot has five products, namely Marketing Hub, Sales Hub, Customer Service Hub, CMS Hub, and Operations Hub. Each product has its own pricing plans, further divided into different tiers: Starter, Professional, and Enterprise.

You also get the pricing plans to buy the complete CRM suite or create a bundle of more than one product. There is also a Hubspot free plan that provides the whole CRM suite but with limited functionality. It is suitable for one person to test the water before investing in pricing plans.

As we are focusing on social media scheduling features, let’s take a closer look at every Hubspot Marketing Hub pricing plan:

Starter: The Starter plan costs $20/month and lets you manage 1000 contacts. It lets you capture and track website leads with customizable forms and deeper insights. However, this plan doesn’t provide you with the social media scheduling feature. It suits solopreneurs and beginner marketers who want to grow their online presence and generate more traffic. Apart from lead capture, you get access to email marketing, live chat, conversational bots, and ad management.

Professional: You can get the Professional plan at $890/month. In this plan, you can manage up to 2,000 marketing contacts and automate your marketing campaigns across multiple channels, including social media. Apart from every Starter plan feature, you additionally get landing pages, SEO tools, A/B testing, video hosting, social media, and campaign reporting.

Enterprise: With the Enterprise plan, you get access to every feature of Hubspot Marketing Hub at $3,600/month. In this plan, you can manage up to 10,000 marketing contacts and get advanced control and flexibility over your marketing strategy. Apart from including all the Professional plan features, this plan comes with various other useful features, such as custom objects, multi-touch revenue attribution, partitioning, account-based marketing, and predictive lead scoring.

Free Tools

$0

Per Month
  • Free for up to 5 users

Features

  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free CMS tools
  • Free Operations tools

Starter

$20

Per Month
  • 1000 contacts
  • $20 per 1000 marketing contacts

Free features+

  • Forms
  • Live chat
  • Email marketing
  • Landing pages
  • Email and in-app chat support

Professional

$890

Per Month
  • 2000 contacts
  • $250 per 5000 marketing contacts

Starter Features+

  • Omni-channel marketing automation
  • Campaign reporting
  • Social media
  • Custom reporting
  • Teams

Enterprise

$3600

Per Month
  • 10,000 contacts
  • $100 per 10,000 marketing contacts

Professional Features+

  • Organize teams
  • Limit access to content and data
  • Multi-touch revenue attribution
  • Custom objects
  • Custom behavioral events

Price Comparison

Indeed Hubspot serves a wide list of features catering to every aspect of a business running online, including social media scheduling. But it’s also true that Hubspot is not the best and surely not the cheapest choice as a social media management tool.

You can get SocialPilot, a social media management tool, at a much lower cost and enjoy more platform coverage and various agency and franchise-friendly social media features that Hubspot doesn’t provide.

Let’s compare the pricing of both tools:

Free Tools

Starter

$20/per month

Professional

$890/per month

Enterprise

$3600/per month

Free trial

available-icon

Not Available

Professional

$30/per month

Small Team

$50/per month

Agency

$100/per month

Agency+

$200/per month

Free trial

available-icon

Available

Feature

1. Scheduling

HubSpot offers a social media scheduling feature that enables you to schedule posts on multiple social platforms, namely Facebook, Twitter, Linkedin, and Instagram, simultaneously.

Inside Hubspot’s post scheduler, you can select any or all the accounts you want to post on and start creating your post message. You can either write the same draft for every platform or customize your post based on the needs of every social media platform. Next, you can add a media file from Hubspot’s content library.

Once your post is created, you can see a preview of that on the right-hand side.

Afterward, you can choose to post social media content immediately, at a custom time, or based on a default publishing schedule.

There’s also an option to create a custom publishing schedule to optimize the times you post based on when you anticipate the most engagement. This ensures that your posts reach your audience when they are most likely to see and engage with them​​.

hubspot Scheduling

2. Social Media Calendar

HubSpot’s calendar feature lets you plan your content visually. You can see all of your scheduled posts at a glance, making it easier to manage your content strategy and ensure consistency across all your social media platforms.

The calendar feature can be particularly useful for planning campaigns and coordinating team efforts. Also, if you want to change the date – drag, drop, or make changes in the posts by editing them directly from your calendar.

hubspot Calendar

3. Inbox and Listening

HubSpot’s social media tool includes an integrated inbox that lets you manage all your social interactions, such as Twitter mentions, Facebook comments, LinkedIn comments, and Instagram post comments, in one place.

This means you can easily see and respond back to comments from multiple social media networks in a single place.

Moreover, HubSpot’s social listening feature helps you monitor social conversations about your brand or industry, so you can engage with your audience and stay updated on trends.

hubspot Inbox and Listening

4. Reporting

HubSpot offers comprehensive social media analytics and reporting features. These tools help you measure the performance of your social media campaigns and analyze the effectiveness of your posts from a single dashboard.

You can simply filter the data in your social reports by account, social network, date range, and associated campaign to check the performance of various accounts.

HubSpot reports show you important metrics like engagement rates, post reach, and follower growth, which can be essential for optimizing your social media strategy and improving future performance.

If your Hubspot is integrated with your CRM, then you can also see the visits, leads, and customers social media is generating for your company.

hubspot Reporting

HubSpot Reviews

Features
 
HubSpot
 
SocialPilot
Social Analytics
 
8.3
 
8.2
Social Publishing
 
8.7
 
9.1
Campaign Optimization
 
8.5
 
8.8
Social Engagement
 
8.5
 
8.2
Social Ads
 
8.2
 
7.9
Campaign Planning
 
8.5
 
8.9

Conclusion

HubSpot is a comprehensive CRM platform that offers a powerful suite of tools for managing all your business needs, including social media scheduling.

The platform’s free trial is a great way to explore its capabilities and determine if it’s the right fit for your business. However, as with any tool, it’s crucial to consider your specific needs, budget, and team size before deciding.

With this HubSpot review, you are in a great position to decide whether this tool suits your social media management needs.

 

Frequently Asked Questions

What is HubSpot really good at?

The biggest power of HubSpot is the long list of features it offers. The platform makes it easy for businesses to handle their operations by connecting their marketing, sales, content management, and customer service under one dashboard.

What are the disadvantages of HubSpot?

While HubSpot has many advantages, like any tool, it also has certain drawbacks that users should be aware of:

  • Cost: One of the main drawbacks of HubSpot is that it can become quite expensive quickly. The pricing plans can escalate as you add more features, services, or contacts to your plan.
  • Contract Flexibility: HubSpot's contracts are not very flexible. They often require a yearly commitment, which might not be ideal for businesses seeking more flexible, month-to-month options.
  • Dependency on the All-in-One Approach: If you plan to use HubSpot only for specific tasks rather than as an all-in-one tool, it can be somewhat difficult to navigate. The platform is designed to be an integrated solution, and using only a fraction of its capabilities might not justify the cost.
  • Template Modification: While HubSpot offers various templates for website design, email campaigns, and more, some users find these templates hard to modify. This lack of customization could be limiting for businesses with specific design requirements.
  • Lack of A/B Testing on Lower Packages: A/B testing is a critical feature for optimizing marketing strategies, but it's not included in HubSpot's lower-tier packages. You need to invest in higher-priced packages to access this feature.
  • Limited Reporting: While HubSpot does provide analytics and reporting features, they are somewhat limited, particularly in the basic packages. Comprehensive reporting features are available only in higher-tier packages.
  • Additional Technical Support Cost: While HubSpot provides customer support, there is an extra cost if you require more advanced technical support. This can add to the overall cost of using the platform.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya