Metricool, the popular social media management tool, offers several benefits to users looking to manage multiple social media accounts from one place. The USP of this tool is comprehensive analysis, monitoring, and management of the success of various kinds of digital content.
Its features for social media and competitor analysis, hashtag tracking, and content optimization, backed by an intuitive interface, make it a valuable tool for social media managers.
However, using this data reporting tool throws up a fair few gaps in social media management, including restrictions in white label reporting under most plans and historical data access.
What, then, are the Metricool alternatives you can consider to keep doing your content posting and scheduling across social media platforms?
Let’s look at the five top alternatives to Metricool.
Later is a social media marketing tool that allows users to schedule and publish content across various social media platforms, including Instagram, Twitter, Facebook, Pinterest, and LinkedIn. When it comes to Metricool vs Later, it is a preferred choice among small and big brands. Many users find Later has a better and more user-friendly interface despite its comprehensive features.
This alternative to Metricool also integrates features for analytics and reporting that enable users to schedule their content for the best times, track the performance of social media campaigns, and develop future content accordingly. Users can track their engagement metrics, such as likes, comments, and shares, as well as follower numbers and audience demographics.
Features
- A drag-and-drop scheduler that simplifies the scheduling process, including for bulk content, in a matter of minutes.
- A visual content calendar to see all upcoming posts with a clear overview. You can review and edit it as required on the go.
- A user-friendly media library to upload and store visual content, including images, videos, and GIFs, in one place using folder organization and search functionality.
- A link in bio feature that enables users to create a clickable landing page from their Instagram bio.
A pioneering platform, Hootsuite ranks among the most popular social media management tools and Metricool alternatives. The platform packs in features for planning and scheduling social media posts for multiple brands, saving time and helping build a strong presence.
With Hootsuite’s content curation capabilities, users can discover and share engaging content across platforms, including Instagram, Facebook, Tiktok, Twitter, Youtube, Pinterest, Linkedin, Google Business Profile, and Whatsapp.
Hootsuite’s scheduling feature allows users to plan and schedule their social media calendar in advance, saving them time and ensuring a consistent social media presence.
Features
- Detailed analytics and custom reporting on social media performance metrics, including audience engagement, post and tweet performance, and follower growth.
- A social listening feature, Streams, to stay on top of brand social media mentions and messages in real-time (This is a big pro in the Metricool vs Hootsuite debate).
- Team collaboration with multiple users managing social media accounts from a single dashboard. Assign tasks and manage workflows without any hassles.
- Ad management feature to create, manage, track, and optimize social media ad campaigns across multiple platforms.
Sendible is a well-known social media management tool that helps businesses and individuals manage their social media presence across multiple platforms. It offers scheduling, engagement, and post-performance measurement features, as well as collaboration with clients and team members.
This platform supports various social networks like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Business Profile, allowing you to manage all comments and messages in one inbox. Sendible also provides analytics and reporting features to track social media campaign performance and identify areas for improvement.
Features
- Post preview feature for Facebook, Twitter, Linkedin, and Instagram to review and fix captions and images before publishing, resulting in greater consistency and engagement.
- Team collaboration to assign tasks to members and set up approval workflows, ensuring that all your social media content is on-brand and high-quality.
- A content library offering suggestions for social media posts, supported by a Canva integration that enables you to create professional-quality graphics.
- Integration with top CRM tools, allowing you to keep track of customer interactions across channels and gather insights into customer behavior.
Last on our list of alternatives to Metricool is Agorapulse a social media marketing platform that allows you to manage multiple social media channels easily. It supports Facebook, LinkedIn, Instagram, YouTube, Twitter, TikTok, and Google Business Profile.
Its publishing feature enables you to plan, collaborate, and schedule content for all your social media channels. You also get a unified social inbox, a social listening feature, and insightful analytics. The tool offers quick, friendly support, and you can produce custom reports.
Features
- Social media monitoring to track and respond to social media mentions, comments, and messages across profiles from a single inbox.
- Detailed social media analytics and reports to track social media activity trends and performance and identify areas for improvement, including team performance.
- Analyze competitor social media activity and compare rival content’s performance against what works best for you on each channel.
- Social media listening to track keywords and hashtags relevant to the user’s brand or industry and monitor mentions on social media.
Conclusion
Metricool is a popular social media management tool that offers comprehensive analysis, monitoring, and management of social media content across multiple platforms. While Metricool has many useful features, some limitations may lead users to look for alternatives.
The five Metricool competitors listed above, including SocialPilot, Later, Hootsuite, Sendible, and Agorapulse, offer a range of features and benefits to help users manage and optimize their social media campaigns effectively.
Whether you’re a solopreneur, a small business, or a large enterprise, you can bank on any of these Metricool alternatives for advanced social media management to enhance user engagement and other social media metrics.
Frequently Asked Questions
About the Author
SocialPilot
SocialPilot is among the leading Metricool alternatives, offering various features for publishing, engagement, and analytics. These functionalities come at a lower cost than other similar tools and are targeted toward a wide range of users.
The comprehensive and clear interface of SocialPilot is geared to support scheduling and publishing content on a range of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok, and Pinterest. Additionally, it provides detailed analytics on social media performance, including engagement rates, post performance, and follower growth. You can choose to view performance insights by platform or instantly generate a single analytics report, which gives you a consolidated view of your overall social media performance.
SocialPilot’s social listening feature enables users to monitor and respond to social media mentions, comments, and messages in real time.
Then there is the team collaboration feature, particularly suited for multi-location brands. This feature enables multiple users to manage social media accounts from one dashboard, making it easier to collaborate on projects with teams and clients.With features like Approvals-On-The-Go, clients can easily review the drafted posts, approve them, or send them back for review, all with just one link that can be accessed without logging in.
Every kind of user, from small businesses and agencies to enterprises, can opt for SocialPilot to schedule their posts on Twitter and other platforms seamlessly. The platform is also known for its exceptional customer support, available 24/5.
Features
What People Say About Us
Daniel DeBruler.
I’ve used and recommended Social Pilot for several years with great results. It’s incredibly useful for analyzing interactions on social platforms. We started out using it for Facebook and Instagram. As Social Pilot continues to add features and improve scheduling across multiple platforms (including scheduling with a first comment on some), we are using it further and wider for our various social media needs. It’s helping me and my clients schedule for success! I can’t recommend it highly enough!
Rachel G.
SocialPilot tops them all and is the best platform out there! There are so many things I love about SocialPilot! I love how easy it is to navigate, and the monthly pricing is hard to beat! The best part, though, is that it works for Google+. The amount of time you save in the long run by using SocialPilot is well worth it!