Metricool, the popular social media management tool, offers several benefits to users looking to manage multiple social media accounts from one place. The USP of this tool is comprehensive analysis, monitoring, and management of the success of various kinds of digital content.
Its features for social media and competitor analysis, hashtag tracking, and content optimization, backed by an intuitive interface, make it a valuable tool for social media managers.
However, using this data reporting tool throws up a fair few gaps in social media management, including restrictions in white label reporting under most plans and historical data access.
What, then, are the Metricool alternatives you can consider to keep doing your content posting and scheduling across social media platforms?
Let’s look at the five top alternatives to Metricool.
Later is a social media marketing tool that allows users to schedule and publish content across various social media platforms, including Instagram, Twitter, Facebook, Pinterest, and LinkedIn. When it comes to Metricool vs Later, it is a preferred choice among small and big brands. Many users find Later has a better and more user-friendly interface despite its comprehensive features.
This alternative to Metricool also integrates features for analytics and reporting that enable users to schedule their content for the best times, track the performance of social media campaigns, and develop future content accordingly. Users can track their engagement metrics, such as likes, comments, and shares, as well as follower numbers and audience demographics.
Features
- A drag-and-drop scheduler that simplifies the scheduling process, including for bulk content, in a matter of minutes.
- A visual content calendar to see all upcoming posts with a clear overview. You can review and edit it as required on the go.
- A user-friendly media library to upload and store visual content, including images, videos, and GIFs, in one place using folder organization and search functionality.
- A link in bio feature that enables users to create a clickable landing page from their Instagram bio.
Best for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
About Hootsuite
A pioneering platform, Hootsuite ranks among the most popular social media management tools and Metricool alternatives. The platform packs in features for planning and scheduling social media posts for multiple brands, saving time and helping build a strong presence.
With Hootsuite’s content curation capabilities, users can discover and share engaging content across platforms, including Instagram, Facebook, Tiktok, Twitter, Youtube, Pinterest, Linkedin, Google Business Profile, and Whatsapp.
Hootsuite’s scheduling feature allows users to plan and schedule their social media calendar in advance, saving them time and ensuring a consistent social media presence.
Pricing:
Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Key Features:
- Scheduling and Publishing: The tool allows you to plan, create, and schedule social media posts to automatically publish at specified dates and times.
- Engage Customers: You can use a unified social inbox to monitor, respond, and interact with followers. Automate replies with AI chatbots for efficient engagement.
- Social Listening: Stay updated on online trends, track brand mentions, keywords, and hashtags to understand public sentiment towards your brand.
- Social Media Ads: Manage Facebook, Instagram, and LinkedIn ad campaigns within Hootsuite’s intuitive dashboard.
- Analytics: Access analytics data from connected profiles across multiple platforms in one centralized dashboard.
- Team Collaboration: Collaborate seamlessly with your team and involve clients using well-defined roles.
- Employee Advocacy: Hootsuite extends reach by allowing employees to share company posts on their own social profiles.
- AI Writer: Simplify and speed up the creation of social media post captions with AI assistance.
We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.
Pros
- According to 58.44% of the opinions, advanced scheduling made it easy for people to readily plan and post their content promptly and consistently. This saved a lot of their time.
- 64.71% of users agreed that the visual content editing capabilities of the tool proved to be assets for content creation on the platform.
- 54.55% also find the ability to generate customizable reports very helpful for easy data visualization according to their convenience.
- The efficiency of handling messages, and comments from the social inbox of Hootsuite has proven to be an asset for at least 25.25% of its users.
- Approximately 21.21% of users value the opportunity to avail flexible pricing options, facilitating the usage of Hootsuite by medium and small businesses.
Cons
- 88.90% of Hootsuite users have regularly encountered bugs and faced errors while publishing content through the tool.
- A lot of the users have expressed some degree of concern over the KPI monitoring and competitor analysis capabilities.
- At least 21% of reviews have complained about the complicated flow of the collaboration setup.
- Nearly 22% of reviews have expressed dissatisfaction due to the inability of Hootsuite to integrate external messaging platforms with their social inbox.
- Some users pointed out the lack of a dedicated customer success manager of their own who would help them out in case of any hiccups or queries about the tool.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
About Sendible
Sendible is a well-known social media management tool that helps businesses and individuals manage their social media presence across multiple platforms. It offers scheduling, content management and automated publishing features, as well as collaboration with clients and team members.
This platform supports scheduling content on various social networks like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Business Profile, allowing you to manage all comments and messages in one inbox.
Although a notable point that has to be taken into account is that Sendible is not the most budget-friendly option, and the customer support has proved to be less than efficient on occasion.
Pricing:
Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.
Key Features:
- Content Scheduling:Sendible enables you to generate and schedule content, simplifying your post management with automation.
- Analytics: Grasp of your content’s effectiveness and acquire insights into audience behavior through detailed analytics for all your shared content.
- Collaboration:Improve your task organization by efficiently collaborating with your team and clients, ensuring smooth workflows and streamlined approval processes.
- White Labeling:Elevate your earnings with highly adaptable social media management solutions for your clients, personalized with your unique identity.
We have gathered multiple authentic Sendible user reviews from G2 and Capterra and meticulously analyzed them in regard to the major features important in terms of use case. Based on this study, we have gleaned the following insights.
Pros
- 20% of users have noted that the user-friendly design of the content calendar makes it more convenient to strategize and monitor their content plan.
- Among the mentioned advantages in the content automation section, 13% of users highlighted bulk scheduling as one of the most crucial ones.
- The effectiveness with which Sendible facilitates KPI monitoring for users to stay updated on their social media performance has garnered positive feedback from 22% of the audience.
- The in-depth reports produced by the platform were praised by 14.2% of Sendible users.
- A significant portion of the Sendible user base perceives the tool as delivering genuine value for the investment.
Cons
- Approximately a quarter (24%) of users encountered significant challenges in crafting posts using Sendible.
- Even though visual content editing is a favored feature among users, half of them (50%) have encountered issues with it at some point, hindering the optimization of their social media posts.
- 40% of the reviews highlighted that they perceived the competitor analysis to lack depth and expressed a desire for improvements in this area for enhanced accuracy and detail.
- Around 40% of users experienced some level of inconsistency in the design across platforms, particularly those who switched devices during usage.
- At least half (50%) of users have expressed dissatisfaction with the challenging integration of external tools into Sendible.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
About Agorapulse
Last on our list of alternatives to Metricool is Agorapulse a social media marketing platform that allows you to manage multiple social media channels easily. It supports Facebook, LinkedIn, Instagram, YouTube, Twitter, TikTok, and Google Business Profile.
Its advanced feature enables you to manage all aspects of your content for all your social media channels. You also get a unified social inbox, a social listening feature, and insightful analytics. The tool offers quick, friendly support, and you can produce custom reports.
Pricing:
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.
Key Features:
- Content Publishing: Agorapulse lets you easily create and schedule posts for multiple social platforms and accounts.
- Social Media Listening: Stay updated on brand mentions and industry trends to manage your brand’s image effectively.
- In-depth Analytics:Monitor key insights into the performance of your social media content to improve your strategy.
- Integrated Inbox: Organize comments, messages, and queries from various platforms in one place for efficient management.
- AI-Assisted Content Creation: Agorapulse’s AI assistant simplifies the content creation process, offering support from idea generation to post-creation.
After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.
Pros
- Approximately 75% of users praised the tool for its capability to consistently maintain posting schedules.
- The content library is highly regarded, with 7 out of 10 users finding it effective for storing and utilizing content ideas at later stages.
- Many users appreciated the tool for providing valuable insights into crucial performance metrics such as current trends, clicks, and conversions.
- The tool’s message handling features, including the built-in inbox, replying to messages, and responding to comments, were found to enhance efficiency by 71.43% of users in audience interaction.
- One in every five users acknowledged the tool’s affordability.
Cons
- Users expressed challenges in tagging posts, resharing, and faced limitations while posting content to specific platforms, which negatively impacted their overall experience.
- A minimum of 50% of users found the tool ineffective in gathering competitor analysis data.
- Approximately 28.57% of users perceived responding to messages and comments as redundant in the context of message handling.
- Nearly half of the users encountered delays in receiving responses due to limited customer support availability, disrupting their regular workflow.
- At least 50% of users indicated that the UI design lacked responsiveness and suggested improvements were needed.
Conclusion
Metricool is a popular social media management tool that offers comprehensive analysis, monitoring, and management of social media content across multiple platforms. While Metricool has many useful features, some limitations may lead users to look for alternatives.
The five Metricool competitors listed above, including SocialPilot, Later, Hootsuite, Sendible, and Agorapulse, offer a range of features and benefits to help users manage and optimize their social media campaigns effectively.
Whether you’re a solopreneur, a small business, or a large enterprise, you can bank on any of these Metricool alternatives for advanced social media management to enhance user engagement and other social media metrics.
Frequently Asked Questions
About the Author
SocialPilot
SocialPilot is among the leading Metricool alternatives, offering various features for publishing, engagement, and analytics. These functionalities come at a lower cost than other similar tools and are targeted toward a wide range of users.
The comprehensive and clear interface of SocialPilot is geared to support scheduling and publishing content on a range of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok, and Pinterest. Additionally, it provides detailed analytics on social media performance, including engagement rates, post performance, and follower growth. You can choose to view performance insights by platform or instantly generate a single analytics report, which gives you a consolidated view of your overall social media performance.
SocialPilot’s social listening feature enables users to monitor and respond to social media mentions, comments, and messages in real time.
Then there is the team collaboration feature, particularly suited for multi-location brands. This feature enables multiple users to manage social media accounts from one dashboard, making it easier to collaborate on projects with teams and clients.With features like Approvals-On-The-Go, clients can easily review the drafted posts, approve them, or send them back for review, all with just one link that can be accessed without logging in.
Every kind of user, from small businesses and agencies to enterprises, can opt for SocialPilot to schedule their posts on Twitter and other platforms seamlessly. The platform is also known for its exceptional customer support, available 24/5.
Features
What People Say About Us
Daniel DeBruler.
I’ve used and recommended Social Pilot for several years with great results. It’s incredibly useful for analyzing interactions on social platforms. We started out using it for Facebook and Instagram. As Social Pilot continues to add features and improve scheduling across multiple platforms (including scheduling with a first comment on some), we are using it further and wider for our various social media needs. It’s helping me and my clients schedule for success! I can’t recommend it highly enough!
Rachel G.
SocialPilot tops them all and is the best platform out there! There are so many things I love about SocialPilot! I love how easy it is to navigate, and the monthly pricing is hard to beat! The best part, though, is that it works for Google+. The amount of time you save in the long run by using SocialPilot is well worth it!