Metricool is a good pick as a social media management tool. But is it the best you can get your hands on?
Many marketers use Metricool for its sleek interface, comprehensive features, ad management, and user-friendly calendar. However, a lack of certain features and functionalities, and the exclusion of platforms from the base plans, often drive them to explore other options.
So, we have done the work for you by analyzing the best Metricool alternatives that fill Metricool’s gaps and offer features that smooth your workflow.
But before that,
Overview of Metricool
Metricool is a comprehensive social media management tool with multiple functionalities that enable agencies and small businesses to manage their social media marketing efforts effectively.
Its unified calendar, easy-to-use interface, smartlinks, and ad functionality make it a good option for agencies and small businesses to handle multiple aspects of their social media presence from a single dashboard.
Despite its versatility, Metricool may not meet the budget constraints or feature requirements of many marketers.
Why Consider Metricool Alternatives?
If you’re considering alternatives to Metricool, it’s essential to understand where it may fall short. Here’s a breakdown of potential limitations that can become a bottleneck in your workflow:
- Platform Restrictions: Metricool doesn’t provide Twitter as part of the plans it offers. It must be purchased as an add-on, which can be very limiting for agencies managing multiple Twitter profiles.
- Lack of Collaboration Features: Businesses that operate with a small team and prefer to avoid upgrading to more expensive tiers may find this limiting. Even in higher-tier plans, Metricool lacks particular client collaboration features that competing platforms offer more effectively.
- Limited Data Tracking: Metricool limits how far back it can show analytics data, unlike many of its alternatives. For some platforms, it only provides access to two months of historical data for your social media accounts. Additionally, for Instagram, it starts tracking followers and stories only from the day you connect your account.
- Fewer Customization Options: Metricool doesn’t offer customization options for its dashboard layout. While higher-tier plans provide some report customization features, similar options are not available in the real-time analytics dashboard.
- No Free Trial: Absence of a free trial could be a significant drawback for businesses or agencies that want to try out all the features before committing financially. While they do offer a free plan, it lacks the substantial features that agencies and teams need to fully benefit from the platform.
- Pricey Scaling: Its brand-specific structure can be restrictive for scaling businesses. Each brand allows only one account per platform, making it pricey to add more accounts on the same platform. This is particularly challenging for multi-location companies, which will quickly reach limits and need to upgrade for each additional profile.
Now that you know the limitations of Metricool, it’s time to check the alternatives.
Overview of Top 5 Metricool Alternatives
 SocialPilot |
 Metricool |
 Agorapulse |
 Hootsuite |
 Sendible |
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| Pricing | Starts at $25/Month | Starts at $38/Month | Starts at $69/Month | Starts at $99/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Mid-sized Businesses | Brands & Enterprises | Brands & Enterprises | Mid-sized Businesses |
| Social Profiles | 10 | 10 | 10 | 10 | 6 |
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| Bulk Scheduling | 500 Posts | 200 Posts | 200 Posts | 350 Posts | 350 Posts |
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| Calendar View | Easy to read |
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| AI Assistant | 200 Credits month |
35 Credits monthly |
100 Credits monthly |
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| Social Inbox | Unified inbox |
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| Detailed Social Media Analytics | Easy to read |
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| Approval Workflows | Easy & swift |
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8 Metricool Alternatives for All Business Types
Best for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
About Later:
Later is well known social media management tool catering to creators and growing businesses. It especially excelled in scheduling and visual planning, making it an intuitive and visually oriented experience for marketers.
Later supports all major social media platforms. Also, with a simple drag-and-drop feature, any post can be rescheduled on the calendar, and the post preview makes it easier to double-check posts.
Key Features:
- Link in bio Integration: Drive traffic from Instagram with a customizable link-in-bio landing page that houses multiple links.
- Intuitive Content Calendar: Plan, schedule, and visualize all your posts in a simple drag-and-drop calendar for every social platform.
- AI-Powered Captions: Generate on-brand captions with Later’s in-built AI tool in seconds.
- Team and Client Collaboration: Collaborate with team members or clients seamlessly with approval workflows and shared access.
- Centralized Dashboard: Easily manage posting on multiple social media platforms at once from a single dashboard.
- Content Management Hub: Store, organize, and access all your media assets in one central library for faster publishing.
- Unified Social Inbox: Monitor, reply, and manage social interactions across platforms in a single inbox.
- Comprehensive Analytics: Track performance across multiple channels and share it with your stakeholders in visual reports.
Pros
- Drag-and-drop: To reschedule social media posts from the calendar, Later has a drag-and-drop option to save time.
- Easy-to-use:The user interface of Later is easy to use and navigate for new users and busy marketers.
- Link-in-bio: Later has a unique feature of tracking Link-in-bio, which helps users place a customized link in their social media bio and track traffic and clicks.
Casey G.
I like the full calendar view of your week’s worth of content. I also find the analytics page very helpful for my monthly overview of content performance.
Cons
- Data Discrepancy: Many users feel that the analytical data that Later provides for Facebook and LinkedIn is not authentic and accurate.
- Video Size Errors: When videos are shared with incorrect sizes through Later, the dimensions are disrupted if you do not manually resize them to the correct size.
Julianna O.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
Standout Feature of Later:
Later’s intuitive calendar is visually appealing and makes planning, scheduling, and previewing your social platforms (especially Instagram grid view) pretty simple. Marketers can see how posts will appear, rearrange content effortlessly, and ensure a consistent brand aesthetic on their profiles.
Where Later Takes the Lead Over Metricool:
Later stands out in scheduling and visual planning, offering a more intuitive, visually driven experience than Metricool. Its content library, post-tagging, and organizational features make managing and reusing content effortless. While Metricool has similar functionalities, Later’s interface is far more user-friendly and designed with ease of use in mind.
Pricing:
Later offers four tailored plans, each designed to meet different user needs, along with a free trial to explore the features.
- Starter: $25/month for 1 social set and 1 user.
- Growth: $50/month for 2 social set and up to 2 users, with analytics and linkin.bio.
- Advanced: $110/month for 6 social set and up to 4 users, offering advanced analytics and team collaboration tools.
Except for the Starter plan, you can add extra social sets and users for $15 and $5 each, respectively. See what each Later plan offers and whether it fits your budget in our complete Later pricing review.
Best Metricool alternative for:
Creators, Small Businesses, Non-profits, Mid-stage startup teams, and Solopreneurs
Ratings:
4.5 (G2) & 4.5 (Capterra)
Apps:
Android and iOS Mobile App and Web Version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok
About Buffer:
Buffer is a well-known social media tool known for its simple interface and straightforward scheduling features. It’s a great fit for creators and small businesses that are just trying to maintain a consistent presence across social media, with the added benefit of collaborating with small teams, tracking simple analytics, and amazing community inbox features like comment scoring and AI replies. Overall, Buffer has “simple and straightforward” written all over it.
Key Features:
- Multi-platform Publishing: Buffer supports direct scheduling on multiple platforms, including Mastodon.
- AI Content Idea Generator: Generate post ideas and organize them on a Kanban-style dashboard for future use.
- Community Box Features: Easily manage interactions in DMs and comments across multiple channels, with features like saved messages and AI replies.
- Buffer Start Page: Landing page to house links to your website, products, content, or campaigns on your Instagram or TikTok bio.
Pros
- Smooth Content Planning: Its content idea generation to scheduling functionality is seamless.
- Landing Page Templates: Provides visually striking templates and flexible customization options to quickly set up a simple page for sharing links.
- Support Analysis: Helps you track how well you are engaging with your audience using metrics like comment scoring rate.
Jack H.
“Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy-to-use asset library. Having multiple platforms in one place, but still having the benefit of most of the native apps, is well worth the subscription cost.”
Cons
- Basic Analytics: Buffer’s analytics are limited to Facebook, Instagram, X, and LinkedIn, with no option for competitor analysis.
- Rudimentary Dashboard: The home page doesn’t provide a clear, at-a-glance view of important account activity.
- Cramped Calendar: The calendar is intentionally minimal, which feels clean initially, but once you start managing multiple accounts, it can feel a bit tight and harder to work with.
Andrea C.
“While excellent for scheduling, Buffer’s analytics and reporting capabilities are somewhat basic compared to more comprehensive and in-depth social media management platforms.”
Standout Feature of Buffer:
Buffer’s best feature has to be its link-in-bio tool called Start Page. We really liked the templates it offers, along with the flexibility to customize colors, layouts, and add media to shape the page according to your brand.
Where Buffer Takes the Lead Over Metricool:
When it comes to core scheduling capabilities, Buffer is slightly better. Buffer’s strength lies in its simplicity and minimal learning curve. It’s one of the better social media tools for small businesses, backed by strong customer support that helps you onboard smoothly and get up to speed quickly.
Also when you compare it with Metricool’s restrictive workspace pricing, Buffer’s pay-per account pricing is flexible and better at scaling comparatively.
Pricing:
Buffer offers a pay-per-account pricing model. It has two paid plans and one free plan:
- Free plan: You can connect 3 channels and schedule up to 10 posts per channel at a time.
- Essentials: $6/month for 1 account with unlimited scheduling.
- Team: $12/month for 1 account with unlimited scheduling and approval workflows.
You can add more accounts at an additional cost equal to the base price. For example, if you add 3 accounts, the Essentials plan will cost $18/month and the Team plan will cost $36/month. To understand which plan is the best for you, check our analysis of Buffer pricing.
Best for:
Small Businesses, Marketing Agencies, Retail, and E-commerce
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.
About Agorapulse:
Agorpaulse is reliable social media management tool for agencies and e-commerce companies to manage their social media presence effectively. It’s an all encompassing tool that offers post-scheduling, conversation monitoring, performance tracking, and team collaboration features.
Key Features:
- Direct Publishing Tool: Agorapulse provides direct publishing for all the major social media platforms that matter.
- Social Listening Capability: Track mentions, hashtags, and relevant conversations to stay informed and respond promptly.
- Smart AI Image and Content Assistant: Generate post ideas, captions, and visuals quickly using AI-powered suggestions.
- PulseLink in Bio: Create a clickable link in your bio that drives traffic to multiple pages on your website.
- Unified Social Inbox: Manage all messages, comments, and mentions across platforms in a single, organized inbox.
- Social Media ROI Tracker: Integrate Google Analytics and Agorapulse to effective track the impact of your social media campaigns.
Pros
- Customer Support: Agorapulse is trusted for its social media management and responsive customer care support by many users.
- Analytics Tracking: Agorapulse analytics is easy to navigate, understand, and use, making it simple to access data and create reports.
- Easy-to-use: It has a clear and easy-to-navigate user interface that simplifies scheduling and planning.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Cons
- Web Instability: Many users have faced the issue of the Agorapulse web version crashing due to occasional bugs and glitches.
- Mobile Limitations: The mobile version of Agorapulse is not as intuitive as its web version and lacks several features.
- X Functionalities: Agorapulse provides limited X (Twitter) functionalities in it’s standard plans and only give it as add-ons.
Verified User in Computer Games
I dislike that Agorapulse regularly fails to publish scheduled social media posts. I dislike that Agorapulse regularly loses connection with our multiple social media accounts. I dislike that Agorapulse cripples its features, like Listening to the point of making it useless, then has the audacity to try and upsell me an even more premium account just to make it functional.
Standout Feature of Agorapulse:
Agorapulse’s social media ROI tracker does a great job of measuring campaign success. It provides a clear picture of which content and campaigns are delivering tangible results. The integration with Google analytics makes it effective in showing the revenue generated by different events and overall impact of social media campaigns.
Where Agorapulse Takes the Lead Over Metricool:
While Metricool offers limited interaction tracking, Agorapulse gives detailed insights with a unified social inbox and social listening feature that benefits big teams working on several social media accounts.
Pricing and Value
Agorapulse offers four distinct plans, each tailored to meet the needs of different users, along with a 30-day free trial to explore all features.
- Standard: $99/month for 10 social profiles and 1 user
- Professional: $149/month for 10 social profiles and 1 user, suitable for growing teams and agencies.
- Advanced: $199/month for 10 social profiles and 1 user, perfect for larger agencies and multi-location brands.
- Custom: Tailored pricing plans for multiple profile and users with advanced support for enterprise-level teams.
Each additional user and social profile is billed at the same rate as the first, based on your selected plan. Take a look at our full breakdown of Agorapulse pricing.
Best Metricool Alternative Platform for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
Star Rating:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
About Hootsuite:
Hootsuite is an all-encompassing tool that comes with scheduling support for all major social media networks form one place with smart integrations and monitoring. It’s stream feature enables you to monitor all social media channels, posts and engagement, as well as social topics, trends, and profiles from a single dashboard.
Key Features:
- Core Metrics Tracker: Access multiple social media metrics across channels with customizable reports and competitor benchmarks.
- Scheduling and Publishing: Plan, schedule, and publish content across multiple platforms using a unified calendar, with AI-powered recommendations for optimal posting times.
- Real-time Team Collaboration: Utilize features like approval workflows, shared calendars, and team inboxes for better collaboration.
- AI Content Creation: Use OwlyWriter AI to generate captions, hashtags, and creative briefs, enhancing your content creation process.
- Advanced Social Listening: Monitor brand mentions, track sentiment, and identify trends across social media platforms.
- Social Media Ads Management: Manage and optimize your paid campaigns with tools to boost top-performing posts and track ad performance.
Pros
- KPI Monitoring: Hootsuite is ideal for users looking for a tool to monitor their KPIs and social media account performance.
- Content Calendar: Hootsuite’s content calendar centralizes the entire scheduled and planned content visually.
- Custom Reports: Hootsuite’s generated customizable reports are detailed and presentation-ready, though it does not have a White Label for marketing agencies.
Verified User
Hootsuite provide many features in one app.Dashboard, analytics, scheduling capabilities,analytics, monitoring, etc. The app has a user friendly interface as well.
Cons
- Steep Learning Curve: The feature-rich dashboard of the platform has a steep learning curve for beginner-level users.
- High Pricing: It does not deliver value for money and charges exaggerated prices, making the tool unaffordable for SMBs and agencies.
- Costly Features: It is hard to unsee the hefty price offered by the marketing features.
Verified User
This is outrageous! Hootsuite is charging us an exorbitant amount – over $1,000 a month – for a service that barely meets our needs. We did our research and found several much more affordable options with way more integrations – features Hootsuite doesn’t even offer, like GBP integration & many more!
Standout Feature of Hootsuite:
Hootsuite stands out with its team and client collaboration feature for smooth workflow and streamlining external communication. This is especially useful for team assignments and approval workflow for larger teams and marketers to get work done faster.
Where Hootsuite Takes the Lead Over Metricool
Hootsuite has incorporated several key features and detailed functionalities, making it more beneficial than Metricool. It has better real-time collaboration, approval workflows, and shared inboxes, making it easier for multiple users to manage accounts than Metricool.
Pricing:
Hootsuite provides three pricing plans and offers a free 30-day trial for all of them. Here’s a breakdown:
- Standard: $149/month per user for 5 social media profiles.
- Advanced: $399/month per user for unlimited social profiles.
- Enterprise: Custom pricing for multiple users and unlimited social profiles.
If you want add extra users, you pay the same amount as the plan per additional user. Explore our in-depth look at Hootsuite pricing
Best Alternative to Metricool for:
Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands.
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.
About Sendible:
Sendible is a suitable social media scheduling tool platform for businesses and agencies of all sizes. It has robust scheduling features along with content management and analytics capabilities to create content consistently across multiple channels and track their performance effectively.
Key Features:
- Simplified Content Scheduling: Plan, queue, and publish posts effortlessly across multiple platforms with an intuitive interface.
- Smooth Client Connect: Onboard the client smoothly and connect their social media accounts without needing to ask for credentials.
- Priority Inbox: Access and respond to all messages from social accounts from a single dashboard.
- White Label Dashboard: Generate revenue for your agency by personalizing the tool with your color schemes and logos.
- Analytics and Reporting: Overview analytics across channels and generate in-depth for client-sharing.
- Smart Queues: Automate content publishing of evergreen content at optimal times using queue management.
Pros
- Client & Team Collaboration: Sendible’s client and team collaboration functions are convenient for agencies.
- Adaptable Pricing: Users often appreciate Sendible’s adaptable pricing structure tailored to different industry needs.
Lolla L.
My favorite thing about sendible is the ability to schedule in advance for multiple platforms, posting constantly every day is a hassle but when you can sit down and schedule it in advance it makes things so much easier
Cons
- Limited Mobile Features: Sendible’s mobile application does not support several advanced features incorporated by the web version.
- Reporting: Sendible’s capabilities for reporting and analytics are not as good as users need.
Charles K D.
It doesn’t auto-rotate evergreen content. It doesn’t highlight posts with high engagement rates that can be reposted. It doesn’t have a way to integrate with other software.
Standout Feature of Sendible:
Sendible’s smart queues are a great way to automate the publishing of your evergreen content. can create category-specific queues, such as testimonials, blog tips, or motivational quotes and set them to post at optimal times throughout the week. This automation ensures a consistent content flow without manual intervention.
Where Does Sendible Take the Lead Over Metricool:
Features like Smart Queues, collaboration workflows, and white-label options give Sendible an edge over Metricool. Its comprehensive dashboard streamlines task management, offering more flexibility than Metricool’s uniform interface. You can customize the dashboard to track key metrics effectively.
Pricing:
Sendible has 5 pricing plans based on the diverse needs of users at different stages. Let’s see the breakdown:
- Creator: $29/month for 1 user and 6 social profiles, including unlimited scheduling and reporting.
- Traction: $89/month for up to 4 users and 24 social profiles, with team collaboration and advanced reporting.
- Scale: $199/month for up to 7 users and 49 social profiles, with custom reports and content libraries.
- Advanced: $299/month for up to 20 users and 100 social profiles, offering advanced user permissions, custom tags, and white-label options.
- Enterprise: Starting at $750/month for 80+ users and 400 profiles, including a dedicated account manager and scalable solutions.
You can get more users and profiles for the same additional price as the plan. For a closer look at plan features, limits, and value, check out our Sendible’s pricing breakdown.
Best for:
Agencies, Startups, Individuals, SMBs, Freelancers, and Creators.
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.
About Loomly:
Loomly offers robust social media scheduling capabilities, making it an excellent tool for agencies, startups, freelancers, and creators looking to enhance their social media presence. Its core feature is its scheduling capabilities and interactive calendar across multiple channels. The tool also effectively covers every aspect of social media management.
Key Features:
- Post Planning and Scheduling: Utilize a visual calendar to organize content, automate publishing, and ensure timely delivery across multiple platforms.
- Approval and Feedback Workflow: Work with your team and clients effectively with effective collaboration, with customizable approval processes.
- Social Analytics and Insights: Gain insights into campaign performance with detailed analytics for major channels.
- Content Library: Store your post ideas inside a centralized repository within the tool and quickly reuse them.
- All-in-one Content Calendar: Manage your entire posting strategy with a comprehensive calendar that syncs scheduling, planning, and team collaboration.
Pros
- Content Calendar: Loomly’s content calendar gives a visually appealing view and helps organize the scheduled posts for months.
- Post Tagging: Loomly makes it easy to segregate and categorize posts using post tagging for better content planning and analysis.
Brie B.
A lot of great feautres! Love that I can separate accounts in different calendars and how easy it is to schedule posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!
Cons
- Limited Integrations: Compared with other social media management tools, Loomly does not offer many necessary integrations.
- Disconnections: Often, users have faced the disconnection of calendars and accounts from the loomly dashboard.
Brianna H.
While it is cost-effective, it is a bit off-putting to have to pay more to download a calendar. I downgraded because I didn’t need all the features but I didn’t realise I’d lose the ability to save a calendar to send to clients.
Standout Feature of Loomly:
Loomly excels in its ability to manage team workflows. From a visually appealing calendar for planning to a multi-approval engine and content storage libraries, it provides teams with complete control over content creation, brainstorming, and approvals from team leaders and clients. Additionally, Loomly’s Post Ideas and platform optimization tips make brainstorming and adaptation seamless.
Where Does Loomly Take the Lead Over Metricool
Loomly is great at asset management. It has a media and content library to store the size of the content and assets with tagging and filtering abilities, which are comparatively better and feel easier to use when compared to Metricool. Loomly also gives tailored post suggestions based on trending topics and social media best practices.
Pricing:
Loomly has not revealed its costs on its pricing page. But once you sign up for it, it will show four pricing plans:
- Free: $0/month for 1 user and 3 social accounts and you can do only 5 posts/month
- Starter: 65/month for 3 users and 12 social accounts
- Beyond: $332/month for unlimited users and 60 social accounts
- Enterprise: Custom pricing on request for unlimited users and 61+ social accounts
Before proceeding further, look at our detailed Loomly pricing breakdown to compare plan limits, features, and value.
Best for:
Solo Entrepreneurs, Social Media Marketers, Small Businesses, and Enterprises
Star Rating:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google Business, and Pinterest
About Planable:
Planable is an easy-to-use social media scheduling tool with powerful social media content creation features. It has an intuitive social media calendar that enables you to manage post drafting, feedback, and approval flows. The platform also supports content curation, asset management, basic analytics, and transparent client-facing approvals for multi-brand setups.
Key Features:
- Multi-Level Collaboration: Coordinate across teams and clients with hierarchical roles for smooth approvals and accountability.
- Automated Publishing: Schedule and publish content automatically across multiple social platforms
- Content Library: Store and organize assets in a central library for easy reuse.
- Team and Client Collaboration: Facilitate real-time feedback and approvals from both internal teams and external clients.
- Planable Calendar: Visualize all scheduled posts in a comprehensive calendar to plan campaigns effectively.
- Post Labeling: Tag and categorize posts for better organization, analytics, and reporting across campaigns.
Pros
- Integrated Calendar: Planable’s content calendar is integrated to streamline workflow and visualize the content.
- Collaboration Tools: Team and client collaboration ability helps streamline internal and external communication.
Brie B.
The thing I like the most about Planable is that it covers more multiple social media accounts that any other social planning site I have used. It is also laid out very simply and easy to understand when you first begin. I use it fairly often since I post for many clients and haven’t had any issues.
Cons
- Limited Analytics: Planable does not have advanced features such as advanced analytics and social listening, which are necessary for marketers and agencies.
- Basic Bulk Scheduling: Bulk scheduling is available; however, it offers limited customization options.
- No Optimal Posting: It does not suggest the best time to post for different content and platforms.
Verified User.
There’s some features missing per platform, that I would’ve liked to see. For example: posting a first comment under a post seems to only be available with Facebook and Instagram. Also, adding a linked song to a TikTok-post would be great, since I’m a music artist who’d like to connect each post to their own song within TikTok.
Standout Feature of Planable:
Planable’s strength lies in its efficient content management features. You can unify content planning for all your social media accounts within an intuitive calendar, organized by brand. It allows you to manage content across social media posts, blogs, newsletters, ads, and more.
Where Does Planable Take the Lead Over Metricool
Planable is ideally known for streamlining operations, especially in terms of collaboration, which works best for big teams looking to save time with smart work. Its social media content calendar feels more intuitive and advanced than Metricool, on which team members can collaborate for scheduling, commenting, and approval.
Pricing
Planable uses workspace-based pricing, not per user. It comes with four pricing plans:
- Free: You get basic functionality with the option to create 50 posts in total.
- Basic: $39/per workspace/per month allows up to 60 posts per month, supports unlimited users, and accommodates 4 social pages.
- Pro: $59/per workspace/per month allows up to 150 posts per month, supports unlimited users, and accommodates 10 social pages.
- Enterprise: Contact Support.
You can increase workspaces set by giving the same price based on the plan.
How to Choose the Best Metricool Alternative (Buying Guide)
There might be two reasons why you are looking for Metricool alternatives: either you have already used the tool and want to switch, or you know Metricool but want to explore other viable and cost-effective options. We have compiled a few key factors to consider when evaluating Metricool alternatives.
1. Multi-account Management
The tool you are choosing must support all the platforms that you require. Ensure that it has direct publishing features and AI-powered content generation features to ensure regular posting at optimal times. For example, Metricool doesn’t support Twitter in its standard plans and requires you to purchase a separate plan. So, you should look for a tool that includes it without any additional cost.
2. Integrations
You need to find a tool that supports the workflow you’ve already set up across other tools. A tool that integrates well with your existing CRM system, email marketing platform, or productivity apps will make your processes much more seamless.
3. Team Collaboration
While managing team execution and client demands, you need a robust solution that enables easy collaboration. Look for a tool that offers a clear role hierarchy and an effective approval workflow.
4. Analytics and Reporting
It’s the bare minimum for a social media management tool to provide real-time analytics. Make sure it also offers robust ROI tracking features like Agorapulse or customizable white-label reports like SocialPilot, as efficient reporting is crucial for agencies to showcase performance to stakeholders.
5. Ease of Use & Customer Support
Opting for a new or first social media management tool can be overwhelming. You need a reliable customer support to assist you with smooth onboarding and long-term support. You need to choose a tool that gives support through multiple channels, such as live chat, email, or phone.
6. Budget
Budget constraints mostly drive the decision to opt for a new tool. Maybe you don’t like the current pricing structure of Metricool, or you are just looking for a tool that gives more functionality but at a reasonable price hike.
You need to look for a tool with plans that provide value without extra features that only drive up the cost. Go for pricing options that let you add more accounts and team members as you grow, without blowing through your budget.
Conclusion
Metricool is a popular social media management tool that offers comprehensive analysis, monitoring, and management of social media content across multiple platforms. While Metricool has many useful features, some limitations may lead users to find apps similar to Metricool.
The seven Metricool competitors listed above, including SocialPilot, Later, Hootsuite, Sendible, Loomly, Planable, and Agorapulse, offer a range of features and benefits to help users manage and optimize their social media campaigns effectively.
Whether you’re a solopreneur, a small business, or a large enterprise, these Metricool alternatives for advanced social media management can enhance user engagement and other social media metrics.
Frequently Asked Questions
Which is better Metricool, Buffer, or SocialPIlot?
When compared to Metricool, both Buffer and SocialPilot offer slightly better functionality and pricing packages for small businesses. SocialPilot stands out as an excellent tool for agencies as well, with its robust reporting and team collaboration features.
Are there free alternatives to Metricool?
Yes, there are free alternatives to Metricool. For instance, Buffer offers a free plan, though it comes with limitations such as fewer accounts and posts per month. Later also provides a free plan with limited features, which might work for smaller needs.
About the Author
1. SocialPilot
$30
per month
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.
About SocialPilot:
SocialPilot is one of the leading Metricool competitors, offering various scheduling, engagement, and analytics features. All of this functionality is packed into an easy-to-use interface, making it a great tool for marketers who are not technically adept.
For agencies, large teams, and multi-location brands, SocialPilot offers a fast collaboration feature that facilitates team interactions without hassle. It also has built-in AI feature called AI Pilot that that enable marketers to create content on the fly and supercharge their workflow.
Key Features:
Pros
Kendall M.
I exclusively use the Calendar feature to schedule posts, I love how easy it is. The Bitly link shortening integration is awesome, and I love that I can make edits to the Instagram version of my post all in one place and schedule across all my socials with one click. I was using Constant Contact to schedule posts previoulsy and having to copy/paste my post multiple times to post to each platform/page was so tedious.
Verified G2 Review
Cons
Verified User in Marketing and Advertising
Honestly, there is not much I dislike….once in a while profiles need to be reconnected. But maybe that happens on all platforms?
Verified G2 Review
Standout feature of SocialPilot:
SocialPilot’s Approvals on the Go feature gives its client collaboration a real edge over others. This feature ensures that content can be reviewed and approved from anywhere, at any time. The mobile-friendly interface makes it easy for managers and clients to approve or reject posts with just a few taps, without even needing to log in.
Where SocialPilot Takes the Lead Over Metricool:
While both SocialPilot and Metricool offer strong scheduling capabilities, SocialPilot’s flexibility in adding multiple profiles of the same platform makes it ideal for agencies and multi-location businesses.
Additionally, SocialPilot’s Approvals on the Go feature gives it an edge over Metricool, whose collaborative features, though present, can be less intuitive and prone to bottlenecks in dynamic team workflows.
Pricing:
SocialPilot offers four tailored plans, each crafted to suit different user needs, along with a 14-day free trial that grants full access to premium features.
$170.00/mo
$85.00/mo
$42.50/mo
$25.50/mo