Sendible vs. Hootsuite: Which is Better For your Business?

Sendible vs. Hootsuite: Which is Better For your Business?

Sendible vs. Hootsuite

Overview

Sendible works with many of the leading social media platforms like Instagram, Facebook, Twitter, LinkedIn, Google Business Profile, and YouTube. Users can visualize their content all of their content for every one of those platforms in the social media content calendar dashboard built into the tool itself.

It is considered a reasonably cost-effective tool, so it is a perfect option for freelancers, start-up agencies, and small businesses to have a perfectly branded social media management experience for themselves or their multitudes of clients.

Hootsuite needs no introduction, for it is hailed as a market leader in the social media management industry. It is one of the most capable and well-rounded solutions for businesses and their needs regarding establishing a social media presence.

Hootsuite’s distinguishable dashboard contains “Stream,” which has a columnar view of any social account you have connected to the tool.

Users can monitor any engagement on their content in real-time and even respond from the same dashboard. This feature distinguishes Hootsuite from its alternatives.

Best Suitable for

Sendible

Sendible

Start with $29

Freelancers, Startup Agencies, Growing Agencies

Hootsuite

Hootsuite

Start with $99

Professional Teams, Small business, Enterprises

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

User experience is everything for any tool. So here we will see where the tools win or lag when it comes to usability and how smooth of an experience the people had with them based on the reviews and ratings of the users.

Based on overall scores, Sendible has a better likeability amongst users since it is ahead of Hootsuite by a considerable margin. The initiation process or the setup method is almost equally rated by users, and they say the tools are easy to set up. The ease of use in Hootsuite is slightly lagging compared to Sendible, which is no surprise as it’s well-known that Hootsuite is a tough tool to conquer.

However, the customer support quality is outstanding in Sendible and relatively low in Hootsuite.

Here’s a side-by-side view of all the user ratings, Sendible vs. Hootsuite, along with SocialPilot’s scores, for an extra frame of reference.

Sendible

Sendible

Hootsuite

Hootsuite

SocialPilot

SocialPilot

Number of Reviews 822 3781 621
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
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Quick Comparison

This section will weigh all the primary, but vital features any social media management tool should have, Hootsuite vs. Sendible.

From the looks of it, Sendible is a highly economical tool compared to Hootsuite, as it costs only a fraction of what the latter does in its higher plan. This is why their target audiences are somewhat separate.

Hootsuite also supports more social platforms than Sendible, the latter lacking integration with Pinterest and TikTok. But when it comes to global coverage, Sendible trumps Hootsuite by a long shot as Sendible is available in a whopping 13 languages while Hootsuite only comes in five.

Both tools have capabilities rivaling each other, be it scheduling, analytics, social listening, or collaboration of multiple users. We will discuss them at length in the upcoming sections.

Here is a comparative view of all the essential functions, Sendible vs. Hootsuite, alongside SocialPilot in the mix.

Sendible

Sendible

Hootsuite

Hootsuite

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $29/Month $99/Month $30/Month
Number of Accounts 49 35 30
Number of Team Members 7 5 6
Number of Posts that Can Be Scheduled 300 Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English, Dutch, Spanish and few others English, French, German, Italian, Portuguese, Spanish German, English, French, Portuguese, Spanish
Support Email, Chat (9am - 10pm GMT) Email, Chat, Tweet for Support Email, Chat, Social Media, Phone
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Reviews

Positive

  • With Hootsuite, you can effortlessly manage and schedule posts on multiple social networks in one place, saving your time and increasing your social media productivity.
  • The tool provides the best time to post on the networks so that your large audience can see your post.
  • Hootsuite has a content approval workflow through which you can share your post with editors, managers, and clients to get approval for the post.

Negative

  • While posting from Hootsuite is simple and convenient, the process of deleting a post can be somewhat cumbersome and time-consuming. It requires multiple steps and can be a hassle for users looking to quickly remove a post.
  • While Hootsuite provides valuable reporting capabilities, you are limited in your ability to distribute reports to multiple stakeholders internally unless you are on the highest-level subscription plan.
  • While using Hootsuite for posting images on Facebook and Instagram, there can be instances where non-square images may get cut off, leading to a loss of visual impact. This is a limitation of Hootsuite is a factor to consider when scheduling your posts.

Positive

  • Sendible streamlines social media management by enabling easy cross-platform posting, effortless post reviewing and approval process, and automatic scheduling of approved posts, freeing up time and simplifying workflows.
  • Sendible's user-friendly interface makes connecting and integrating with multiple social media accounts simple, reducing setup time and effort for the user.
  • Sendible's optimal posting time feature recommends the best times for posting across various linked accounts.

Negative

  • Sendible's failure to remember previously used hashtags, requiring users to manually enter them every time, can be annoying, reducing efficiency in the posting process.
  • The process for reconnection in Sendible may require additional effort to ensure seamless reconnection of social media accounts.
  • The inability to customize or assign specific color codes to posts, accounts, or other elements in Sendible and being limited to default color coding based on the platform may limit visual organization and hinder user preference.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • SocialPilot constantly keeps updating itself by keeping a keen eye on customer suggestions and dynamic needs of social media channels. This way, the platform, backed by features that users require, is able to fulfill every demand a marketer may have.
  • You can prevent delays and ensure that everything gets published according to schedule. As a result, with SocialPilot, your consistency on social networks remains uninterrupted.

Negative

  • Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
  • Some users have reported receiving error messages with scheduled posts. However, they acknowledge that this issue is not unique to SocialPilot and is also present in other social posting platforms. It is simply a minor inconvenience at times.
  • One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.

Pricing

Now it’s time to get down to the pricing options provided by both the contenders of this comparison. You will get to gauge each subscription and compare them, Sendible vs. Hootsuite.

Both tools have four plans, the largest of which are custom plans, but we will discuss the agency-level plans with concrete pricing. Sendible costs a monthly fee of $199 to allow up to seven users to connect 49 social accounts to one profile. Hootsuite costs almost four times this! It charges its users $739 per month for allowing five users onboard and connecting 35 accounts to the tool.

Note: SocialPilot matches up to the industry leader regarding the number of team members and social accounts it supports despite charging only a fraction of the monthly fees of Hootsuite. That is why SocialPilot is seen to be a convenient Hootsuite alternative in many users’ opinions.

Below are all the pricing plans compared side by side for both, Sendible vs. Hootsuite, along with SocialPilot, a lucrative tool in users’ opinions.

Sendible

Sendible

Hootsuite

Hootsuite

SocialPilot

SocialPilot

Creator
$29/per month
Professional
$99/per month
Professional
$30/per month
Traction
$89/per month
Small Team
$249/per month
Small Team
$50/per month
White Label
$240/per month
Business
$739/per month
Agency
$100/per month
White Label+
$563/per month
Enterprise
Custom
Agency+
$200/per month
14 Days Free Trial
No Credit Card Required
30 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
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In-depth Scheduling and Publishing Capabilities Comparison

Scheduling is the backbone of all functionalities in social media tools, so it is imperative that we give special attention to this part of the comparison between Hootsuite vs. Sendible.

Hootsuite and Sendible both have robust and flexible content management and publishing capabilities. Users can create posts, customize them according to specific social platforms, and schedule them to be published at any future date or time. Multiple posts can be simultaneously planned with these tools.

However, when we come to the nitty gritty of scheduling, there are some differences in their abilities. Sendible, for instance, can’t schedule carousel posts or boost posts on Facebook. Neither can it target specific audience segments on Linkedin and Facebook. Hootsuite fills these gaps by enabling its users to do it all. But Hootsuite lacks certain aspects, such as not having a browser extension or the ability to post YouTube shorts.

Note: Tagging profiles to Instagram image posts is a crucial aspect of increasing the reach and engagement on the profile. Sendible does not have this capability. SocialPilot lets users tag public profiles to Instagram image posts while creating and scheduling them. This prevents users from users having to go to the native platform and do it after publishing the post. This nifty feature and many more make SocialPilot a great Sendible alternative.

Here is a bird’s eye view of all the scheduling and publishing functions, Sendible vs. Hootsuite, along with SocialPilot, which is a competent social media scheduling tool.

Sendible

Sendible

Hootsuite

Hootsuite

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
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In-depth Analytics Capability Comparison

Analytics in a tool is a significant factor, acting as a guide to direct social media strategies in the right direction. Having the knowledge of the vital metrics can help businesses catch the nerves of their audiences. So let’s see how the tools in question are doing in this regard.

Hootsuite is accomplished in social media analytics, giving users detailed metrics for page performance and content insights for all the platforms it supports. Sendible, although it has adequate analytical capabilities, does not provide a very detailed analysis of Instagram.

When it comes to reporting, Sendible vs. Hootsuite are equally efficient, generating customizable reports. Users can download and send or automate the reports to concerned stakeholders.

Here’s a comparative study of both the tools’ analytics as well as reporting abilities with SocialPilot in the mix too.

Sendible

Sendible

Hootsuite

Hootsuite

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
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In-depth Inbox/Listening Capability Comparison

Listening features of a social media management tool help businesses monitor their online image and better it with proactive engagement with the audiences.

It appears that both tools have sufficient listening abilities with real-time listening. Hootsuite lets users respond to the audience’s messages, comments, and reviews. Sendible allows users to respond to messages only on Facebook and Twitter and doesn’t have the functionality to monitor reviews and queries. This lack of social listening puts Sendible somewhat behind its alternatives.

Note: SocialPilot has a very capable and integrated social inbox that supports Facebook, Instagram, LinkedIn, and Google Business Profiles. From here, users can see messages, comments, reviews, star ratings, and customer queries in real-time. They can also respond to these messages promptly without going to each native platform.

Here’s the summary of all the listening capabilities, Sendible vs. Hootsuite, and SocialPilot.

Sendible

Sendible

Hootsuite

Hootsuite

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
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In-depth Social Media Collaboration Capability Comparison

Last but not least, we have to mention how these tools are capable of handling a whole social media team working with them to execute their social media objectives.

As far as Hootsuite is concerned, it is a fully accomplished collaboration tool, giving content access management, client onboarding facilities, team collaboration on content creation, and content approval workflows to its users. Sendible too is equally capable, but it has a limit on the number of clients allowed in one account. It charges the user extra if they cross that limit.

Here are all the collaboration capabilities summarized, Sendible vs. Hootsuite along with SocialPilot.

Sendible

Sendible

Hootsuite

Hootsuite

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

How much is Sendible?

Sendible has four paid plans, they are:

  • Creator: Costs $29 monthly for a single user to manage 6 social accounts.
  • Traction: Costs $89 monthly for up to 6 users to connect 24 social profiles.
  • Scale Costs $199 monthly for 49 social profiles and onboarding up to 7 users.
  • Custom This plan does not have a fixed price and costs according to the needs of the user.

Do people still use Hootsuite?

Absolutely users still use Hootsuite as it is a complete social media solution. But due to its high prices, it's mostly used by large businesses and enterprises. Smaller brands and businesses prefer its cost-effective alternatives.

What are free alternatives to Hootsuite?

Here are some of the paid and free alternatives of Hootsuite:

  • SocialPilot
  • Buffer
  • Sprout Social
  • Sendible
  • Agorapulse
  • Zoho Social

Is Hootsuite good for small businesses?

Since Hootsuite is a fairly highly-priced social media management tool, it is often unaffordable to small businesses. But for large businesses and enterprises who have the budget to spare, it is the perfect assistant to automate and monitor all of their social media marketing activities.

Does Sendible post directly to Instagram?

Yes, Sendible does schedule Instagram content directly without any hurdles.

About the Author

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Jimit Bagadiya

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