With the changing times, the consumption needs of internet users are also evolving. People want to consume more content in less time.
TikTok, Instagram Reels, and now YouTube Shorts came due to this new demand.
If we specifically talk about YouTube Shorts, you can add them to the arsenal of your content marketing campaign to speed up your growth.
Just to give a brief idea, 15 billion Shorts are viewed every day.
Shorts can help you attract millions of subscribers in no time, compared to your regular YouTube video content.
Because it’s new, people love consuming short videos, and the algorithm is also helping boost the reach of YouTube Shorts.
But how can you cash in the massive opportunity YouTube Shorts brings for your business?
What are the tips and tricks to use Shorts?
Without wasting any time, let’s understand how YouTube Shorts can help you grow your YouTube channel.
What are YouTube Shorts?
As stated by YouTube, Shorts are the way to engage and connect with the new audience on the platform by using your smartphone and the power of Shorts camera in the YouTube app.
Shorts are short-form videos up to 60 seconds long and help you catch the audience’s attention more quickly and easily.
Available worldwide, any content creator can use Shorts to use its aggressive organic reach and skyrocket YouTube channel engagement.
YouTube Shorts also provides the creators with its audio library to add an audio clip or song for personal, non-commercial, and entertainment purposes only.
You only have the limit of adding a 15-second clip if you decide to choose the audio library of YouTube.
But if it’s focused on the audience’s attention for non-commercial purposes, how can it benefit a business?
Let’s find out.
Why do you need YouTube Shorts?
If you run a YouTube business channel, you already know how difficult it is to create your tribe. The market is saturating, and the big guns are catering the most of the audience.
With the YouTube Shorts element introduction, the new YouTube creators got a golden opportunity to scale their YouTube channel growth and boost their engagement rate.
YouTube Shorts can help you attract new subscribers most effectively and easily compared to any other marketing strategy on YouTube.
Even because of its newness, YouTube wants it to grow this segment and make more people aware of YouTube Shorts, so that algorithm also helps the creators to boost their organic reach.
YouTube Shorts has one of the best organic reaches on the platform. You can see if you create an engaging Short with all the SEO-focused tags and keywords, nothing can stop an increase in your engagement numbers.
But as a business, you got three options:
- Either to focus completely on YouTube Shorts and create a Shorts oriented channel
- Completely ignore Shorts and carry on the regular YouTube content creation practice
- Have the fusion of both the elements
The most ideal of these three choices is the third one because if you completely focus on the YouTube Shorts, no doubt you’ll gain engagement, your numbers will take a bump, but you can’t monetize any Shorts videos. You can’t earn anything from Shorts.
YouTube rolled out a $100 million Shorts fund for creators to make more Shorts in 2021 and 2022, but only a few countries fall under the category to receive these funds.
- South America
YouTube will roll out to more counties in the future. But remember, this creator fund is not part of the YouTube partner program, so YouTube will contact you if they feel like you fall in the eligibility criteria, and you can receive money between $100 to $10000 per month. The amount will depend on the performance of your Shorts and the geographical location.
On the other hand, if you choose to ignore Shorts completely, you’ll miss out on the magic of Shorts that can help you scale your channel and help you achieve your goals.
So we are left with the third option which can cover the drawbacks of the first two. You use Shorts to scale your engagements, reach out to new audiences quickly, and then channel that audience towards your long-form valuable content.
But the easier it sounds when you read it, the more difficult it becomes when you start the implementation process.
You need to be aware of all the ins and outs of YouTube Shorts to extract the most fruitful results from Shorts.
Don’t worry; we got you covered.
We have filtered down some of the best tips and tactics you can use with YouTube Shorts so that you can scale your channel growth and outshine your competitors easily.
7 Tips about YouTube Shorts You Need to Know
1. Determine the length
The recommended duration of the Shorts is up to 60 seconds or fewer than that, but you need to understand that it’s not compulsory to use the entire minute duration.
You need to focus on delivering your message as concisely as possible. Value your viewer’s time. The example below shows how a popular Shorts channel named Block Facts only posts content around 27 seconds and gains views in millions.
You need to ask two questions while setting up the length of your YouTube Shorts:
- How much time do you need to make your point in the video?
- Is there any part of the content you can eliminate or cut to minimize the viewing time and maximize the effect?
Once you answer these questions, you’ll automatically tailor your content in the most compact form, thus increasing the effectiveness of your content.
2. Make Valuable Shorts
You don’t want just to post out random content with your Shorts; it needs to be precise, short, and most importantly, valuable.
If the viewer doesn’t find your Shorts valuable, chances are they won’t engage with your channel more. You’ll just extract a view from the user, and that’s it.
You’ll degrade all the future possibilities of them subscribing to your channel and watching every single content piece of yours for a longer period.
You should choose the YouTube Shorts relevant to your niche and the content of your post on YouTube. You can also use Shorts for introducing your new product or services, which can raise an emotion of excitement in your viewers.
3. Create Custom Thumbnails
Just like other YouTube videos, thumbnails play a vital role in deciding whether the viewer will click your YouTube Shorts or not.
But if you are a constant YouTube user, a thought might arise in your mind that Shorts are placed in a vertical area where they are played non-stop automatically. Then why should I create a thumbnail as it has no use?
You are right. But the point you are missing out here is that YouTube Shorts can also be viewed as regular videos on a channel.
So it requires an attractive thumbnail for your Shorts to make the user watch your short video.
4. Make Your Titles Count
The titles of your YouTube Shorts are another important aspect that you need to keep in mind to catch the user’s attention. Just like a thumbnail, you need to work on the title of your YouTube Shorts.
Your title should make the viewer aware of what content you’ll provide with your short video. Don’t try to fool the user with misleading titles; you’ll only lose the trust of your viewer, which will result in loss of future engagement.
5. Use YouTube Stories
You can use YouTube Stories to promote your YouTube Shorts. Create an amazing story for your audience which has all the highlights of your best Shorts. The user will be aware of your work, and chances are they’ll watch your content.
You’ll also triple or even quadruple your chances of gaining new YouTube subscribers and engagement rates if you make the most of the YouTube Stories feature.
6. Don’t post Long-Form Content
People are now slowly becoming aware that Shorts are a quick way of entertainment or learning on YouTube. But you don’t want to ruin their expectation by rolling out minute-long Shorts. Be short, crisp, and to-the-point with YouTube Shorts. Keep this in your mind and stick to the routine.
7. Be Consistent
You need to be consistent with your content uploads no matter which content you post on YouTube. Uploading Shorts consistently will help you hook your audience towards your content, build brand recall, and hence make them addicted to your content.
It will help you outshine your competition and make a strong impact on YouTube. You’ll become a more prominent creator in the minds of the YouTube audience, and chances are they even share your content within their social circles, hence, helping you with word-of-mouth marketing.
Quick. Short. Engaging!
Now that you know all the tips and tricks, you can easily use YouTube Shorts and give a massive boom to your subscriber base and engagement rate.
YouTube Shorts has a great future ahead, and with the testing and trials in the beta version, the feature will get better and better.
Be the early adapter of this technology and make the most of it.
In case you want any assistance with social media platforms, SocialPilot is your go-to tool for achieving your social marketing goals.
Frequently Asked Questions
Yes, you can add your customized Shorts if you want to, depending on your channel and your content marketing campaign. Animations can help you add entertainment to your Shorts, which helps hook the audience more.
Channeling your audience to your video content on YouTube is one of the most significant ways to use Shorts in increasing the view time and engagement on your other videos. One of the effective ways to do that is to pin your playlist or other content links in the comments of your Shorts. It will help the viewer have easy access to your content. If they like your content, they might end up subscribing to your channel.
While YouTube has made consistent updates in its YouTube Shorts player, it has shifted the focus of Shorts to get more views than to gain subscribers. Earlier it had a solid bold red subscribe button which was visible to the audience. They have changed it to a lighter version with a greyish background, making it difficult for users to get attracted and subscribe to your channel.
Since adding music to Shorts, it has helped the audience enjoy and view more Shorts. Like TikTok, Vine, and Thriller, YouTube Shorts has also added the audio library, allowing trending songs and audio to your short video to make it more engaging and entertaining.
Yes, platforms like YouTube Shorts have created a market for tools helping you make short and effective videos. You can easily do a Google search about tools to make YouTube Shorts, and you’ll get tons of tools available on the internet, helping creators make the most of the YouTube Shorts feature.