It’s an established fact that Twitter is demanding. The sheer amount of tweets can make brands step back from regular posting.
Whereas a well-thought-out Twitter strategy can bring you under the limelight. But for that, you need to inspect analytics and trace out what’s working for your business and what’s not. Most marketers rely on a Twitter tool for devising this foolproof plan.
Almost all paid or free Twitter analytics tools can provide you with the basic data regarding your business’s social development. However, it’s advisable to go for a combination for the best result.
And to spare you much head-scratching, we have listed the most effective Twitter Analytics tools to help you choose the perfect combination.
Socialbakers suite is the go-to Twitter analytics tool for modern marketers. Backed by data insights, large and global teams can deliver a positive customer experience with the help of necessary analysis and relevant information.
Using the unified marketing platform, teams can also collaborate productively, communicate seamlessly across departments, and make smarter decisions to engage and grow their customer base.
I have used many tools, and Socialbakers is my favorite and the easiest, convenient, and reliable one for Twitter analytics.
Very inflexible: You can’t change who you’re monitoring more than twice in a month, which makes it incredibly expensive if you want to follow a few competitors across a few platforms.
Rival IQ is a Twitter analysis tool that offers social media benchmarking and competitive audits. The app pulls in social posts, hashtags, popular topics, best times to post, and more competitors across Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn.
The app’s Twitter features focus specifically on hashtag analysis, audience growth tracking, mention tracking, and tons of tweet-type insights for improving Twitter engagement.
I can easily and quickly see how my org stacks up to competitors. Also, I can set up custom reports and custom alerts that notify me of what my competition is doing in real-time. Additionally, the interface is easy to use.
Their original custom reports section was not very robust. My only feedback would be for continued work on custom reporting and dashboards.
Built for marketers and agencies, Keyhole is a hashtag tracker tool for Twitter, Instagram, and Facebook. Keyhole offers automated social media analytics with real-time and historical social media data.
This Twitter analytics tool’s dashboard shows real-time analytics of the number of people using a set of hashtags, along with the total number of retweets, likes, and impressions.
I like how easy it is to use Keyhole. I also really like how easy it is to understand the hashtag engagement reports. It really made that part of the reporting process really seamless.
Verified Keyhole User
We work with small to medium-sized businesses, and the cost to benefit ratio makes it difficult to justify using Keyhole for our clients on an ongoing basis.
Klear, an influencer management platform, is an expert in the industry of Twitter analytics tools. It excels at providing marketers with a powerful influencer search engine, campaign analytics, and social monitoring tools.
It doesn’t just focus on analytics for influencers but also dives deep into the audience’s demographics. Moreover, it allows its users to filter the results in terms of social media platforms, location, skills, etc.
The best thing about them is their customer service – the team is very open to feedback, and over the last year or so, I have seen them adopt many new features based on feedback.
I wish there was a way to easily export Twitter users who use certain keywords. I could use these to create custom audiences in Twitter ad campaigns.
Twitonomy is a detailed Twitter analytics tool typically designed for marketers looking forward to diving deeper into their analytics reports.
Twitonomy lets you monitor any keyword in a specific duration. Post analysis, you can download tweets into excel and PDF formats.
Twitonomy is simply the best Twitter analytics tool on the web. The platform allows you to analyze SO many different statistics for your Twitter account.
Dannie Lynn F.
The major place I saw a lack of depth was in the customization of reports.
Followerwonk is one of the known Twitter analytics tools with many free features, but if you need detailed reports, you might want to pay and make the most of it.
It is the best free Twitter analytics tool that can analyze your audience regarding their identification and location. It also allows you to compare your profile with your competitors to gain valuable insights for better strategy building.
Its most interesting feature is “search bios,” which allows you to find the users through keywords. It can guide you in targeting a defined audience for a campaign or similar outreach.
Natalie C. W
You can search Twitter users by a variety of factors, and you can check out your competitors’ followers and sort them by all sorts of characteristics. It has been an invaluable tool in growing my clients’ Twitter presence.
First of all, the free features are extremely limited, so it’s tough to get a grasp on the software until you start a paid account. You cannot follow anyone in the app, you get a limited amount of searches, and the search capabilities are not advanced. Even the paid account, which I tried, did not give me great results.
Tweet Binder is one of the least known Twitter analytics tools but is quite powerful. It gives you access to Twitter historical data and real-time hashtag monitoring.
It also comes with a Twitter follower tracking tool that allows you to measure how the Twitter profile has developed over time and the evolution of its main KPIs.
I love the depth of data provided by TweetBinder and how it allows me to get insights into the performance and quality of content associated with campaign hashtags. The customer service is excellent, and they answer all my questions fully and timely.
The software glitches most times when faced with large datasets.
GroupTweet is a Twitter analytics tool that helps you analyze Twitter activity and schedule tweets to strengthen your overall performance on Twitter. Its rich feature set is what differentiates it from the rest. You can also integrate it with other social media planning tools.
So, if you are already using different tools, you can reap benefits from GroupTweet from that platform. GroupTweet also lets you communicate in private on Twitter groups, providing account access without any password sharing.
I like this tool because I can create closed groups of users on Twitter. An option that does not offer Twitter directly but thanks to GroupTweet is possible. I use this software especially to teach and be able to publish information for all members.
There are times where the auto-update on the timeline located on the dashboard would turn itself off, which would be a little confusing for some of our staff, causing duplicate posts and checking the page profile to make sure the info was correct.
Union Metrics is an amazing Twitter Analytics tool that will help you keep your profile and its performance in check. Its feature set includes detailed profile analysis, keyword listening, campaign reporting, and competitive analysis.
You can also use Union Metrics to research relevant content from your followers and competitors to span out your strategies. Besides Twitter, this analytics tool can dig in metrics from profiles on Facebook and Instagram as well.
Verified Union Metrics User
The ability to pull quick and graphically pleasing reports to distribute to your team to gauge the impact of a particular topic on Twitter.
Verified Union Metrics User
More platform integration. I would love for Union Metrics to be a “one-stop-shop,” but LinkedIn and YouTube are not available to track.
Tweepsmap is yet another fantastic Twitter analytics tool that allows you to keep track of all of your Twitter activities from a single dashboard. It assesses all engagement indicators and schedules posts at the ideal times.
It allows you to learn more about your followers, their thoughts, and how they interact to make more informed marketing decisions. Users can choose from four different Tweepsmap plans: Starter, Growth, Advanced, and Enterprise. It also offers a no-cost plan.
My favorite feature of Tweepsmap is the pipeline tweet scheduler tool. Using this tool, you can put your tweets on autopilot, knowing they will deploy at the best time based on where your audience is in the world.
It is not the most intuitive software and is not necessarily easy to use. There are elements that would be improved by a bit of a UI/UX with some customers who are not as technical — I’d be happy to do this type of focus group with the team b/c I believe in the platform.
Ready to Ace Your Twitter Marketing?
Despite tweeting actively, marketers don’t seem to put their heads around it. That’s why gaining insights becomes so crucial. But with the variety of Twitter analytics tools available in the market, the confusion only intensifies.
However, we recommend a tool that lets you gauge analytics on multiple platforms, not just Twitter. That’s why we put our bets on SocialPilot, as it supports 8+ social media platforms. Start your 14-day free trial to squash your social media goals.
Twitter Analytics shows you how your audience is responding to your content with several engagement metrics. Brands can use this information to optimize their future Twitter campaigns for better results.
The best and affordable Twitter analytics tools for small businesses and agencies are:
Using SocialPilot, you can download PDF Twitter reports for your accounts for up to 3 months. You can even email it directly to your clients from the SocialPilot dashboard itself. These Twitter analytics reports will consist of all engagement metrics, tweet frequency, and performance in graphical format for better understanding.
You can get access to Twitter analytics in two ways. The first is to access it directly from the Twitter analytics website and log in with your official Twitter account. The second way is to rely on third-party analytics tools such as SocialPilot. The latter is preferable when handling multiple accounts.
Since tweets have a half-life of just 24 minutes, you should tweet multiple times every day. Though the daily limit is 2400 tweets, the ideal number to get maximum engagement is 5-12 tweets a day.
Yes, Twitter analytics is free, but it is pretty limited. It is advisable to use a combination of paid and free tools if you want a real-time status of your profile.