If you’re exploring Metricool’s pricing, chances are you’re weighing its value against your social media management needs. Whether you’re running a small business, managing multiple clients, or just looking for a tool to simplify content scheduling and analytics, understanding what you’re paying for is a smart move.
Metricool offers features that cater to a range of users, but pricing is always an important consideration. Is the cost aligned with the features and benefits you use? Are there any limitations that might matter as your needs grow?
In this blog, we’ll break down Metricool pricing and plans to help you decide if it’s a worthwhile investment. And if it’s not the right fit, we’ll introduce you to a more affordable and flexible alternative.
Quick Overview of Metricool Pricing
Metricool offers four pricing tiers to fit different social media management needs. The options range from a free plan to a custom solution, with varying features for social media analytics and management. Its plans are structured around the brand model.
In Metricool, a brand refers to a set of social media profiles, blogs, and ad accounts across various platforms that can be managed under one account. Each brand includes one profile from platforms like Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more. To manage multiple profiles for the same platform, users need a Premium plan that supports multiple brands, ranging from 5 to 50 or more, depending on the chosen plan.
| Metricool Pricing | |||
| Plans | Pricing | Brands supported | Users allowed |
| Free | $0/Monthly | 1 brand | 1 user |
| Starter | $22/Monthly | 10 brands | 1 user |
| Advanced | $54/Monthly | 50 brands | Unlimited |
| Custom | Starting from 50 brands | 50+ brands | Unlimited |
Metricool’s four pricing tiers scale from basic options to large business plans. While the Metricool pricing options structure starts low, the costs can grow when adding more social accounts and users to your plan. It is primarily because they work on the brand model.
The pricing grows with your accounts, and you might need to consider extra costs as your social media presence expands. This becomes more noticeable for teams handling several brands or businesses connecting multiple accounts.
Metricool’s account— and brand-model pricing helps you match your budget with your needs, but it can be expensive if you want to manage multiple profiles on the same social media platform.
Consider your current social accounts and team size—do these options align with your business needs? Let’s explore how Metricool delivers value across different business types.
Metricool Pricing: A Business-Specific Breakdown
1. Individual
Suitable Metricool Plans for Individuals:
Free Plan (1 profile per platform and 1 brand)
Essential Features Included:
- Basic social media planning
- Up to 50 posts per month
- Analysis of 5 competitor profiles
- Access to analytics with 3 months history
- AI Social Media Assistant
- Basic hashtag tracking
- Basic inbox management
The Free plan offers basic tools for individuals who want to manage their social media presence. Users can schedule up to 50 posts monthly and track basic metrics. The AI assistant helps create content, while the competitor analysis feature lets you track 5 profiles. The 3-month analytics history gives you a snapshot of your performance.
Missing Feature:
- Unlimited post scheduling
- Advanced analytics
- Team features
- Custom reports
- SmartLinks
The Free plan’s 50-post limit might work initially, but active content creators will hit this ceiling quickly. Users can’t get deep insights into their performance without complete analytics and advanced competitor tracking. The lack of SmartLinks also limits bio-link optimization. The plan works as a starting point, but most users outgrow it quickly when their social media activity increases.
2. Small Business
Metricool Small Business Plan:
Starter Plan (connect upto 10 brands)
Essential Features Included:
- Management of all social media profiles
- Unlimited scheduling of content per month
- LinkedIn connection and Twitter analytics
- Analysis of 100 Competitor profiles (for YouTube – only 10)
- Downloadable reports in PDF format
- Multiple link-in-bio with SmartLinks
- AI Social Media Assistant
- Google Drive integration
- Canva integration
- Access to analytics with unlimited historical data
The Starter plan removes scheduling limits and expands competitor analysis to 100 profiles. Users get deeper platform integration with LinkedIn and Twitter analytics. The plan includes PDF reporting and unlimited analytics history. The SmartLinks feature helps optimize bio links, while integrations with Google Drive and Canva simplify content creation and storage.
Missing Features:
- Team and client access
- Post approval system
- Role management
- Custom templates for reports
- API Access
- Zapier integration
Small businesses using this plan get good analytics and content tools, but collaboration becomes difficult. Managing multiple people’s work gets complicated without team access and approval systems. The lack of custom report templates means more manual work creating client reports. As your business adds team members or clients, these limitations affect workflow efficiency.
3. Growing Teams
Suitable Metricool Plan for growing teams:
Advanced plan (connect upto 50 brands)
Essential Features Included:
- All features from the Starter plan
- Team and client access
- Role management
- Post approval system
- Custom templates for reports
- Complete Twitter analytics
- Connection to Looker Studio
- Zapier integration
- Up to 50 brands management
- Advanced competitor analysis
- AI Social Media Assistant
The Advanced plan offers solid team features. Teams can set up approval workflows for content while preventing posting mistakes. The role management system lets you control who can access what. With custom report templates, teams save time on regular reporting. The Looker Studio and Zapier connections help automate workflows and create detailed reports.
Missing Features:
- White label reporting
- Enterprise-grade API
- Advanced customization options
- Unlimited brands management
- Advanced team permissions
While the Advanced plan works for growing teams, some gaps appear when handling multiple clients or large teams. Without white-label options, agencies can’t fully brand their reports. The plan serves mid-sized teams well but might not scale for larger operations.
4. Large Organizations
Suitable Metricool Plan for large organizations:
Custom Plan (Connect 50+ brands)
Essential Features Included:
- Management of unlimited social media accounts
- Custom number of brands
- All Advanced plan features
- Integration capabilities
- White label options
- Custom publication times
- Full team collaboration
- Advanced API access
- Custom reporting solutions
- Unlimited team members
The Custom plan removes most restrictions from the Advanced plan. Organizations can manage over 50 brands, which is perfect for enterprises with multiple divisions or client portfolios. The white-label feature lets companies maintain brand consistency in reports and dashboards. Custom API access enables integration with existing business tools.
Missing Features:
- Pre-set pricing (requires contact with sales)
- Some custom integration limitations
- Standard feature packages
Large organizations need to work with Metricool’s sales team to determine pricing and features. This makes quick decision-making harder as Metricool pricing options aren’t transparent. Each custom solution takes time to set up and configure.
5. Non-Profit Organizations
Suitable Metricool Plan for Non-Profit Organizations:
Free Plan (1 profile per platform and 1 brand)
Essential Features Included:
- 50 posts monthly limit
- Basic analytics storage
- 5 competitor profiles analysis
- AI Social Media Assistant
- Basic inbox management
- Simple hashtag tracking
- Basic metrics reports
The Free plan gives non-profits basic tools to maintain their social media presence. The 50-post monthly allowance works for regular updates about causes and events. Basic analytics help track campaign reach, while the AI assistant helps create engaging content.
Missing Features:
- Unlimited scheduling
- Advanced analytics
- Team collaboration
- Custom reporting
- Advanced integrations
- SmartLinks features
- Multiple team access
Non-profits running large campaigns or managing multiple social causes will find the Free plan limiting. Without team features, coordinating volunteers or staff becomes challenging. Basic analytics makes it hard to show the impact of donors’ campaigns. Running fundraising campaigns across multiple channels requires manual coordination.
6. Digital Agencies
Suitable Metricool Plan for Digital Agencies:
Advanced or Custom Plan (connect 50 or more brands)
Essential Features Included in Advanced Plan:
- Up to 30 brands management
- Team collaboration tools
- Custom report templates
- Complete analytics suite
- Post approval workflows
- Role management
- API access
- Integration options
- Unlimited scheduling
The Advanced plan suits smaller agencies, while larger ones need the Custom plan. Agencies get tools to manage client content, track performance, and create professional reports. The approval system prevents posting errors, and role management keeps client data secure.
Missing Features:
- White label options (in Advanced plan)
- Unlimited brands (in Advanced plan)
- Advanced client permissions
- Enterprise-grade integrations
- Custom API solutions
Agencies managing more than 30 brands need the Custom plan. The Advanced plan’s limitations on white labeling restrict brand customization. Growing agencies might outgrow the Advanced plan’s features and need to upgrade to Custom, which requires price negotiation and setup time.
Alternative to Metricool
Metricool has been a go-to tool for social media management, but its features and pricing can sometimes leave businesses searching for more flexibility.
SocialPilot is a standout alternative that offers a range of solutions at a more affordable price. It caters to businesses, agencies, and individuals looking for a versatile platform to meet their social media goals.
 SocialPilot |
 Metricool |
|
|---|---|---|
| Pricing | Starts at $25/Month | Starts at $18/Month |
| Best For | Agencies & Small Businesses | Mid-sized Businesses |
| Social Profiles | 10 | 10 |
| Ease of Use | ||
| Support | ||
| Publishing | ||
| Bulk Scheduling | 500 Posts | 200 Posts |
| Smart Queues |  |
|
| Repeat post | |
|
| First comment | |
|
| Audience Targeting | |
 |
| Content Planning & Creation | ||
| Content Library | |
|
| Calender View | |
Confusing |
| Holiday calender | |
|
| AI assistant | 200 Credits month |
35 Credits monthly |
| Instagram collab posts | |
|
| Location Tagging | |
|
| Custom Call-To-Actions | |
|
| Image Editor | |
|
| Engagement | ||
| Social Inbox | Unified Inbox |
Limited Functions |
| Reply to reviews & queries | |
|
| Reply to DMs & Comments | |
|
| Analytics | ||
| Detailed Social Media Analytics | Easy to read |
|
| Auto-Schedule Report Sharing to Clients | |
|
| Post Performance | |
|
| Team and Client Collaboration | ||
| Client Management | |
|
| Approval Workflows | Easy and swift |
Complex |
| Per Post Multi-User Collaboration | |
|
| Approval-on-the-go | |
|
| White Labeling | ||
| White Label Dashboard | |
Only on the Custom Plan |
| White Label Downloadable Report | |
|
| Try for free | Metricool review | |
While Metricool offers a range of pricing plans to suit different business needs, its feature set and limitations can make it a less-than-ideal solution for some users. Let’s explore a few key areas where Metricool falls short and consider an alternative that better addresses these needs.
- No ability to send a review link to clients for the entire post calendar, only individual posts.
- Lack of email/push notification when someone leaves feedback on a drafted post.
- The current calendar view notification system (small dot) can be easily overlooked.
Sam M.
The platform’s content review system is still a work in progress. They have added new features like the ability to send individual review requests for posts, however I would like the ability to send a review link to clients for our whole post calendar, not just the individual posts. There is also no system currently in place to notify you via email/push notification when someone leaves feedback on a drafted post, which can be easily overlooked if not actively looking for the small dot on the calendar view.
- Some advanced features, such as detailed analytics and integrations, are locked behind higher-priced plans.
- Users have reported integration issues and performance problems with Metricool. For example, It does not support Reddit or Pinterest.
- Although Metricool offers real-time data, updates may not be as instantaneous or detailed as competing platforms. This could hinder users who need the latest insights.
As an alternative to Metricool, SocialPilot offers a comprehensive social media management platform that focuses on scalability, collaboration, and cost-effectiveness.
Here’s what SocialPilot offers:
- All plans have a 14-day free trial, so users can explore the tool before committing.
- It offers detailed analytics and reports across all plans without extra charges.
- Enterprises can access specialized pricing plans to suit their unique requirements that support growth and scalability.
- Non-profits benefit from discounted pricing. It makes SocialPilot a practical choice for organizations working with limited resources.
- Transparent pricing with no hidden fees or surprises.
- Allows businesses to target diverse audiences through various social media platforms.
Overall Verdict
Metricool is a good option for individuals and small teams, starting with social media management. However, as businesses grow, its limitations—like fewer advanced features, limited collaboration tools, and restricted platform coverage—can make it less practical. Metricool pricing plans may also feel less competitive for teams needing more flexibility or access to premium tools.
For businesses looking to scale or optimize their social media management, SocialPilot is a better alternative. It combines affordability with a feature-rich platform designed for teams, agencies, and enterprises. It’s transparent pricing, advanced collaboration tools, and extensive integration options make it dependable for evolving strategies without unnecessary complications.
