More About Engagement Rate
As simple as it sounds, engagement rates can be quite multifaceted. You need to evaluate several factors while determining the engagement rates, which may change according to the medium and context of interactions.
- On a website, engagement rates include average time on the page, scroll depth, average page views, shares and form conversions, and bounce rate.
- On social media, metrics such as retweets, comments, shares, and likes make up the engagement rate.
- On email campaigns, the engagement rate includes the click-through and open rates.
So, what is engagement rate on social media, and how is it calculated? A simple answer is that engagement rate is a numerical value that can be utilized to measure whether your content was a success or a failure. This social media metric indicates whether your followers are able to connect with the content that you post.
If you want to calculate your engagement rate on social media, simply follow this formula:
Engagement rate = (Total engagement/Total number of followers) x 100
For example, you have 8000 followers, and your recent post has received 650 likes, 90 comments, and 30 shares.
Step 1: To calculate the engagement rate, first, add the interactions to get the total engagement.
In this case, it will be 650 + 90 + 30 = 770.
Step 2: Now, divide this number by the total number of followers.
770 / 8000 = 0.096
Step 3: Then, multiply this by 100 to get the engagement rate.
0.096 x 100 = 9.62%
Therefore, your engagement rate is 9.62%.
The average engagement rate varies according to the social media platform.