Do you know how to use Instagram to promote your business? Get enough interaction with your brand? Do you know how to get more engagement using Instagram?
Instagram is a great way to connect and engage your customers. With more than 300 million active users, and almost 85 million images and videos uploaded every day, it is an awesome visual platform for business. Using Instagram in the right way, you can achieve success in marketing your business. Whether you are new or you want to find out how to get more Instagram followers, here you will find few tips to market your brand more accurately on Instagram and tips on increasing your posting consistency using Instagram automation tool.
How to get more engagement on Instagram?
1. Constantly Update Your Profile:
Customize your Instagram profile to make it look good. Tell your potential followers who you are and give them a reason to follow you. Start by creating your username. Just you need to ensure that your username is searchable like your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.
Make sure your profile is public. To make your profile public, open Instagram, open options and make sure “private account” is turned off. Also, choose a profile picture that’s on brand with your social networks like your company logo.
2. Update Your Bio:
Update your bio with informative information about your brand. Add information that allows people to know who you are and what your business do. Also include the hint of the personality, here are a few examples for inspiration:
- @Staples: "We make it easy to #MakeMoreHappen"
- @wdywt: To be considered: Tag your on-feet photos with #WDYWT
- @caratlane: We're Obsessed with Making Beautiful Jewelry Accessible #CaratLane
Use this space to feature a call to action, branded hashtags and website links. Adding a link to your product page is important. This is because the majority of your traffic generates on the mobile device. Therefore, it is easy for your followers to visit your website and buy your products. For Instagram users who are new to your brand and come across to your account for the first time, this section is very important.
After that, enable notifications so you can see when people share or comment on your photos. This will allow you to engage with them more quickly. To enable notifications, go to options and then push notification settings. Select from everyone for every category.
3. Reorder The Filters:
Instagram filters are all about fun. Choosing the right filters can actually lead to move views and engagement. It is found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented than unfiltered ones. So you need to find out what works the best for your business.
Additionally, if you use Instagram a lot, chances are you have a few favorite filters you use all the time and others you never touch. If you want to make editing photo easier, you can reorder the filters in the filters in your editing window. This way you can prioritize the ones you use the most. Additionally, you can even hide the ones you never use.
To reorder or hide filters, just upload a photo and start editing it, as you would when editing a new post. When you get to the filters page, scroll to the very far right of your filters options and click manage. If you want to reorder the filters, simply hold your fingers down on the three gray lines on the far right. Drag each filter one at a type to reorder them.
4. Respond To Your Followers:
Make sure you are responding all the comments you receive both positive and negative because it is a big part of engaging your audience. Also, thank people for kind comments or for tagging their friends. Reply to comments where people ask you questions about the photo or about your business. If you ignore their comments, it shows them you are not interested in building a community.
Show them that you care about what they have to say. Respond to comments, follow them back and engage with what they’re sharing when relevant. This will lead to creating strong connections and more engagement as well.
5. Make Use Of Captions:
Use photos that show exactly what followers will get from your product. If you are an author, show your book’s cover or use a photo of someone reading your book. If you are into eCommerce business, share some of your products.
Although, Instagram is visual platform and your photo captions plays a huge role in helping you get more Instagram followers. One of the best ways to get more likes and followers on your Instagram photo is to use photo captions that ask questions. This is the great way to drive not only photo likes, but comments and engagement as well.
6. Use Quality Hashtags:
Instagram allows for a maximum of 30 hashtags per post; however, try to use hashtags effectively by limit the number of hashtag per caption to around three. Additionally, using the relevant hashtag in your captions will help your posts appear to more people beyond your followers. Depending on the industry, you are in the popular Instagram hashtags that can be used to get more visibility on your photos. Before using any hashtag, find out which hashtag you should use in order to reach the wider audience and achieve the highest level of engagement. To find the hashtag your audience might be using, research in the Instagram app the “explore” tab. When you search any hashtag, it will show you a list of related hashtags at the top of the screen.
For example, when I search for #contentmarketing on Instagram it shows me relevant hashtags such as #blogging, #content, #businesstips and etc.
7. Find Suggested Users:
If you are new into your business and you do not know who you should follow, use Instagram’s suggested users setting. This is the great for you and helps you to find users to follow who have similar interests. These users who you start following will often return the favor and follow your brand back if they like your photos.
Just open Instagram and go into your settings option by clicking on the bottom far right icon. Then, in the top right of your Instagram profile, click the gear icon. Select “Find & Invite Friends” and at the bottom you’ll find “Suggested Users".
8. Post Consistently:
Considering your follower count, you need to post consistently. This gets your brand seen regularly by your followers. They will be more apt to become more regular customers this way also.
Create defining elements for your account. If you’re consistent with the content of your photos, the filters you use, and how you caption your photos, you’ll start to be seen as a leader in a particular area. Use hashtags to help users interested in your content focus discover your Instagram feed. Keep in mind that the goal is to ensure your photos appear in the feed of your followers so they can interact with them. The more you post the more your brand is visible to your followers. If you want to post consistently while saving time, and effort then schedule the post with using social media scheduling tool. This is the best way of building a loyal following and community.
9. Find Perfect Timing For Posting:
Before you post on Instagram, there two things you need to keep in mind that is your audience’s time zone and what time they are often checking Instagram. Mostly all users prefer to check Instagram in the morning and in the evening. For example, if you are running a business with New York or London base followers then consider posting according to that time zone.
Not all brands have the same time to post on Instagram. So you need to analyze which types of photos are getting liked the most and comment according. Make use of Instagram analytics tools for deep analysis. Pay attention to when the active times are for each post. Also decide on what is going to be your post frequency. You should post at a minimum of at least 2-3 times a day. The most effective way of determining the best time to post on Instagram is by testing how your photos perform at different times of the day. If you notice that photos you post in the mornings are consistently earning you more likes, comments, or followers than those posted in the afternoon or evening, set your content sharing schedule accordingly.
10. Use Video Also:
In addition to pictures, Instagram allows users to upload videos of up to 15 seconds. Instagram videos also help your brand stand out on the platform. It is also the great way for businesses to engage with fans. You can introduce new products, create employee attentions, showcase company culture and share behind-the-scenes moments. Use short simple videos to be either their own campaigns or teasers for larger products.
Instagram is a great platform for sharing, engaging and branding your business. So, if you haven’t started using Instagram for your business, consider adding it as your next top priority. Please share your experiences on what has helped you to create a more engaged following on Instagram in the comment box below.
Frequently Asked Questions
According to standard ratios followed by most profiles:
- Low engagement is less than 1%.
- The average engagement is between 1 to 3.5%.
- The high engagement rate is between 3.5 to 6%.
Carousel posts get an engagement rate between 2% to 6%, which is higher than single images but less than videos engagement rate. Their quality of giving deep interaction with the posts makes them more engaging.
The more you post the more is your brand’s visibility. Big brands follow the rule of posting one to three posts a day. Try to start with 3 posts every day and check out if it works for you or not. But remember, quality should not be compromised with your quantity.