Instagram Content Creation Best Practices You Need To Apply

Instagram Content Creation Best Practices You Need To Apply

Drive Instagram success with creative content ideas. Explore expert insights, best practices, and more on Instagram content creation.

Instagram Content Creation Best Practices You Need To Apply

With over 2 billion monthly active users, Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down.

It’s no wonder that countless companies are turning to ‘Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, you’ll need to ensure you’re approaching your Instagram content creation journey in the right way to get great results.

There’s more to becoming an Instagram success than sharing countless pictures online. You also need to figure out how you’re going to engage with your followers through every snap, Reel, story, and hashtag.

Here are some of the essential content creation best practices to add to your Instagram campaigns.

Instagram Video Content Best Practices

Let’s start with a rising star in the Instagram content creation landscape: video.

Ever since the introduction of Reels and Instagram Live, the social media company has been pushing more focus toward its video options – encouraging people to share clips, as well as snaps. In an era where tools like TikTok are skyrocketing in popularity, the video could be the key to your success.

There are different kinds of video features on Instagram to explore:

  • Instagram Reels: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively.
  • Instagram stories: Short video clips (often 15 seconds or less) that are generally casual, low-pressure, and easy to make. They also disappear within 24 hours unless you pin them to your Instagram highlights. That makes Stories a great place to experiment.
  • Instagram Videos: The IGTV feature and in-feed video of Instagram merged to create one single video feature. Now, you can post both short and long videos anywhere between 3 seconds to 60 minutes. A perfect way to create informative content, like how-tos and product demonstrations.
  • Instagram Live: Instagram Live is all about live-streaming. According to studies, 80% of customers would rather watch a live stream than read an article. Instagram Live is a great way to generate credibility for your brand by showing your audience “behind the scenes” of your company.

Most of the more popular Instagram video posts showcase quick how-to’s, behind-the-scenes insights, or stop-motion/time-lapse content. You can also get seasonal with your videos, like Tesla did with this Halloween-focused post.

Tesla teslamotors

Tips for Instagram video content

To make the most of your Instagram video content, experiment with different formats. Different video tools offer unique benefits.

For instance, the temporary nature of Instagram Stories makes them an excellent choice for people who are experimenting with different kinds of video material. Stories are also perfect for limited-time sales and promotions.

If you want to get involved with the latest in Instagram content options, you could consider using Instagram Reels for business. This feature is very similar to TikTok, allowing users to create 90-second videos with audio, effects, and various unique tools.

Instagram content options

With Reels, you can add AR effects, audio, and even timers or countdowns to your content, helping you to engage your audience. There’s also the option to share your Reels with dedicated groups so that you can test your latest content with a specific audience.

Handling multiple Instagram video formats for multiple clients is a herculean task – if only you don’t automate it.

With SocialPilot, you can schedule almost every Instagram post type to go live automatically. Yes! We are talking about Reels, stories, in-feed videos, carousel posts…you name it. With the power of automation in your hand – plan, create, and schedule early for multiple Instagram accounts at once.

schedule almost every Instagram post

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Show off your brand’s personality

Video on Instagram is an excellent way to showcase your unique personality. Creating fun stories you can pair with your standard Instagram posts gives extra depth to your brand’s identity on the web. You can also take advantage of countless fun features, from polls and Gifs to music that makes your videos instantly more entertaining for your followers.

Find a theme

It doesn’t matter whether you’re posting videos to your newsfeed or Reels; you need to be consistent and share at the most preferable time. Finding a theme helps you to create the most engaging videos that speak to your customers and maintain the general essence of your brand. Some companies are bright and friendly, while others are about social movements and taking a stand.


Make it beautiful

All visual content should be stunning – whether it’s an impromptu live stream or a fully produced video. Some of the videos you produce on Instagram might be slightly lower in quality than other clips.

However, you should always be aiming for a pristine brand image. Consider things like white borders to keep your content looking clean. Maintain consistent presets so you’re not constantly switching between filters, and keep the color themes that matter to your brand in mind.

Instagram content best practices: Feed content

Beyond the wonderful world of video, there are still plenty of content types you can experiment with on Instagram. The most obvious option is the content that you post to your feed. This can be in the form of video clips, pictures, or even text-based quotes.

So, how do you make sure that your feed content is amazing?

Start by getting the timing right.

There is a time and a place for everything – even your Instagram posts.

Conduct a quick search on Google for “Instagram posting times,” and you’ll find dozens of studies telling you the best times to publish, depending on things like industry and location.

For instance, the best time to post on Instagram in the media and entertainment industry appears to be at around 9 am on a Friday morning. You can also get great engagement in this niche on Wednesdays, Thursdays, and Fridays during typical work hours.

Remember, when using data available from other companies to plan your social media scheduling, make sure you supplement it with your own insights. Studies can give you a basic idea of when the best time to post might be for you. However, it’s up to you to analyze your audience and find out when they’re the most active.

Your own research, combined with the best practice guidelines available online, will help you schedule your content at the perfect moment.

You can also use some of the best third-party Instagram tools to find out your personal best time to post on Instagram more easily.

Best practices for Instagram feed content

Aside from picking the right time and day to post your Instagram content, there are other steps you can take to make your profile more appealing too. For instance:

Post Instagram content that’s engaging and high-quality

High-quality visuals are at the heart of all Instagram best-practice guides. Scroll through the world’s most popular feeds, and you’ll find that every photo is carefully curated to deliver a specific aesthetic. Great images and videos connect with your audience. They also show that you’re a professional committed to providing genuine quality.

The partnership between Canva and SocialPilot further empowers you by providing an efficient tool for creating and scheduling such high-quality visuals, ensuring that every post aligns with the curated aesthetic of your feed. This integration is particularly beneficial for creating content that stands out on visual-centric platforms like Instagram, where the competition for audience attention is fierce.

Just look at snaps like this from Airbnb – they instantly inspire you to learn more.

Airbnb Instagram

When producing Instagram content for your feed, make sure that your pictures are the highest resolution you can get. Free image editing tools like VSCO Canva will help you to enhance your photos and add other elements for brand consistency, like borders and filters.

Another essential part of the feed post is the description that accompanies your visuals. Sure, Instagram is a visual platform, but without clickable links in the feed posts, those descriptions are what really grab attention and lead people to the good stuff – like your comment section or the links in your bio.

You need to make sure that you are creating clear, concise, and engaging post descriptions to make your audience move to the next step.

Preparing different types of content on multiple Instagram accounts gets hectic when the deadlines are tight. Don’t you agree?

With SocialPilot’s AI Assistant, you can wave a big bye to this issue. Have the AI generate engaging captions and hashtags for multiple Instagram accounts and schedule them all from a single dashboard. Leverage Instagram-specific templates and tonality options to align each post flawlessly with your brand voice. Make Instagram content creation a worry of the past.

SocialPilot’s AI Assistant

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Stay on top of evolving trends

Instagram is constantly changing. Most recently, we’ve seen the arrival of Instagram Reels to make Insta more compelling for the younger Gen Z users who seem to prefer tools like TikTok. However, new opportunities appear on Instagram all the time. If you want to produce the best content, you need to understand what’s available on Instagram.

Remember, Instagram has some of the best engagement levels of any social platform, making it the first choice of many businesses but different customers will engage more with specific kinds of content. Trying out the latest trends will help you to figure out what really speaks to your audience.

When you post something new, like a different style of video, or an Instagram Reel, ask for feedback from your audience, and get them to let you know what you’d like to see more of.

Know Your Audience

Finally, don’t just throw out new content at random. Get to know your audience and figure out what they’d want most from you.

If you don’t have a buyer persona yet – make one, outlining all of the information you can gather about your audience, including their gender (majority), location, age, and other essential facts. Once you know what kind of audience you have, you can begin creating content that’s appealing to them.

For instance, a younger audience might respond better to short video clips than text-based posts. Instagram analytics on your back-end will give you some handy metrics so you can figure out which kinds of content work for you.

Remember, getting to know your audience will also make it easier to decide which #hashtags you need to use to help customers find your posts.


User-generated content best practices

We’ve looked at video content and the very basics of Instagram feed content – but there’s another point worth exploring still. User-generated content is one of the most powerful assets any business can have on social media.

UGC on Instagram comes in the form of reposts and content created by users specifically for your brand. The easiest way to expand your content portfolio on Instagram is to ask permission to repost anything you see on your newsfeed that seems relevant to your brand. Crucially, you do need to follow some reposting etiquette here.

Make it clear in your bio or caption that the photo you’re posting isn’t your own. You’ll also need to DM the user and ask for permission to reuse the content. Once you’ve got permission, you can use a tool like a Repost for Instagram to add a watermark to the reposted content.

Remember, include a @Mention in your post, sending traffic back to the original content creator too.

Repost for Instagram

We have also curated a guide on how to repost on Instagram to make your work easier.

How to generate more user-generated content

User-generated content is excellent on Instagram because it’s a chance to show your audience that you’re part of a wider community. With UGC, you can share posts from other influencers and social figures. If those pros @Mention you in their next post, that sends unique traffic your way.

Posting user-generated content also shows your audience that you’re interested in what they have to say and care about their opinions. This strengthens the relationship between you and your follower.

On top of all that, with UGC, you get some extra social proof for your company. Content from happy customers and clients doesn’t just shake up your news feed; it gives you visual confirmation that people are using your products – and they’re satisfied with them. Check out this post from Lush, for instance:

lush follow

To earn more UGC for your Instagram feed:

  • Create a branded hashtag: Hashtags are a valuable addition to any Instagram content strategy. However, they’re incredibly important when you’re trying to earn user-generated content. Sharing a branded hashtag like Nike’s #JustDoIt will make it easy to find customers who are sharing content related to your brand.
  • Run giveaways and contests: People love getting things for free. Ask your audience to share pictures of them using your products for a chance to win something – like a gift or a massive discount on their next purchase.
  • Work with micro-influencers: Find micro-influencers that already have a connection with your target audience and ask them to create content for you in exchange for freebies. You can build a better reputation and update your content this way!

Did you know you can generate User Generated Content using AI?


AI can easily generate content including carousel, social media posts, hashtags and other creatives. With AI Assistant, you can easily generate UGC and prepare user generated content for your Instagram marketing strategy in advance.

AI Assistant

Making the most of your Instagram content

Instagram is a popular social media platform for a reason.

People naturally respond to better visual content than written text. We love scrolling through amazing images and videos every day. It’s an excellent way for brands to make connections with their target audience.

However, just like any social media campaign, you’ll need the right strategy to stand out on Instagram. A powerful content plan that considers each of the three elements above will give you a diverse and immersive way to connect with your audience.

Remember, don’t forget the basics of social media posting too. Use hashtags to add more context to your campaigns, target your posts specifically to the audience that’s right for you, and always look for new chances to engage and delight your followers.

Good luck with mastering your Instagram content creation.

Frequently Asked Questions

What content is best for Instagram?

There are multiple Instagram content types that work best on Instagram. Namely memes, behind-the-scenes, how-to videos, tutorials, and Q&As. It would be best if you experiment with each of them and then figure out which works best for your audience.

How does Instagram pay content creators?

On Instagram, creators get paid through live stream badges. Badges work as the monetary tips your live audience can contribute during your Instagram live broadcast. Recently, Instagram announced they would pay creators extra money if they go live with badges and complete certain milestones.

Is video content better on Instagram?

Reels are becoming the most engaging feature on Instagram. But, if excluded, its carousel posts and not videos have the highest average engagement rates of all feed post types.

How to do content planning for Instagram?

Here are some of the ways you can do content planning:

  1. Define your goals
  2. Plan your content calendar
  3. Use seasonal content
  4. Keep a consistent theme and tone
  5. Showcase your creativity
  6. Craft compelling captions and CTA's
  7. Choose the right hashtags
  8. Know what time you should post on
  9. Track and analyze your results

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