Why Do Brands Prefer Instagram Over Other Social Media Platforms?

Gaurav Sharma | March 30, 2018

Nowadays, social media is considered as a separate world with various and varied platforms, channels and medium to earn good profit. With more than 3.5 billion users, social media is tremendously growing and enhancing its stance in the market.

Schedule Instagram Posts

But, why social media is considered as a massive world when it comes to online business?

Well, it is very obvious because social media include different gigantic social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat and more.

But if we consider the most trending one, then Instgram is one of the most preferred platform, which is outshining over other social media platforms.

And I know, if you’re having Instagram, then I’m pretty much sure it’s your favorite platform for promoting your brand, isn’t it?    

However, if you haven’t, let me tell you that you’re missing out on some serious opportunities. Here’s why:

These statistics clearly prove Instagram’s growth ratio and gives us the reason why the world’s biggest brands prefer Instagram over other social platforms to promote their products and services.

So, this makes us clear that Instagram is extremely effective in helping various brands to reach out  to new customers and build a massive following of brand advocates.

But if you’re still not convinced..

Check out the top 6 reasons why brands prefer Instagram over other social media platforms.

1. Tap into the Pool of Mobile App Users

I’m sure you’re aware that Facebook, Twitter, LinkedIn, and all other social platforms have already gone mobile.

Why is that?

Well, because more than 52% of all web traffic comes from mobile devices.

Tool to schedule post for Instagram

But wait, there’s more to the story. According to a study by eMarketer, people spend 84.9% of their time on phones using mobile apps.

Best time to post on Instagram

The study also revealed that more people are now spending time on social media using mobile devices. Hence, this proves that mobile internet is trending more and more amongst internet users.

So, it is very obvious that people will find easy to operate Instagram and other social media platforms through their mobiles. Still, with such easiness, users find Instagram as the most popular social networking app, after Facebook. As of November 2017, 101.42 million mobile users accessed the Instagram app.

Given these statistics, it’s not difficult to understand why brands love Instagram when it comes to engaging consumers on mobile.

So, which reason is next on the list?

2. To Increase Brand Reach

So you already know that Instagram has more than 800 million monthly active users. However, did you also know that Instagram is likely to reach 1 billion monthly active users in 2018?

Instagram soon to reach 1 billion

You may be wondering why you should care about Instagram when Facebook has over 2 billion monthly active users.

Well, here’s why...

There are 6 million advertisers using Facebook to reach out to their target audiences. However, Facebook’s new update to their news feed algorithm has made it tougher for advertisers and brands to be seen and heard.

Whereas,

On the other hand, Instagram now has over 25 million business accounts with 80% of users following at least one business. Compared to Facebook, Instagram has around 2 million monthly advertisers. So, not only you have less competition on Instagram, but also a greater scope of succeeding with your marketing.

Hence, with such advantages, it’s hardly surprising that brands prefer Instagram over other social media platforms.

3. To Share Beautiful Visual Content

It shouldn’t come as a surprise that visuals are the best way to communicate and get your message across to people. This is the main reason why marketers prefer using visuals in their social media marketing mix. Because, when it comes to choosing a social platform, Instagram wins hands-down.

Instagram is entirely a visual platform where the news feed is completely filled with visuals.

According to a BuzzSumo study, images posted to Facebook via Instagram get more engagement than those posted directly.

Buzzsumo - images posted via Instagram

Also, according to predictions by Social MediaToday, Instagram is the fastest growing social platform around the globe. These statistics clearly indicate that Instagram can help you showcase your brand effectively to the world.

However, to get the most out of Instagram, don’t forget to add relevant hashtags in your posts. Hashtags help your posts to get discovered by Instagram users through searches so you can achieve greater visibility.

But with hashtags, don’t forget to give your great focus to Instagram stories!

4. To Win Through Instagram Stories

Audiences today want, rather demand, that brands share authentic stories that resonate well with them.

Quite naturally, this compels businesses to embrace storytelling in their conversations with their audiences. And when it comes to storytelling by brands, Instagram is the platform that steals the show.

Instagram Stories have contributed to a 7-10 minute rise in the time spent by an average user on the app daily. Right now, there are more than 300 million daily active users of Instagram Stories.

Instagram Stories

With this graph, it easily gets clear that Instagram is a visual platform, which has a great feature namely “Instagram Stories”.

Instagram Stories have opened up a world of new opportunities for brands. Not only can you make use of features like geo-location tagging, hashtags and text, but also run ads on Stories.

So, give it a try and get the best out of your brand storytelling to the audience at large.

5. To Boost Engagement Rates

Did you know that 500 million people are actively using the Instagram platform on a daily basis?

However, it’s not just the sheer number of people that makes brands flock to the platform. More importantly, Instagram is a platform that can generate the highest engagement rates on posted content.

Here’s what micro-influencers have to say about engagement on Instagram. In a survey by Bloglovin’, 59% of them said that Instagram is the most effective platform for engaging audiences. This survey included over 2,500 micro-influencers as respondents.

Social media platforms for growing engagements

Engagement rate is a key consideration when it comes to selecting influencers for your campaigns. With the growth and popularity of Instagram, there has been a rise in unscrupulous practices too. Some companies offer followers in exchange for a price. However, paid followers are seldom genuine and mostly a combination of fake accounts and bots.

So, when you select influencers for a campaign, more than their follower counts, check out their engagement rates. The higher the engagement rate, the higher the likelihood of an influencer being genuine and authentic.

You can search for relevant influencers in your niche and check their engagement rates, reach, etc. You can also track and measure your campaigns effectively and make any adjustments in real-time.

According to a study by locowise in February 2017,

    • Instagram generates 70% higher engagement rates than Facebook.
    • And 669% higher engagement rates than Twitter.

So,

Now you definitely don’t require a knowledge of rocket science to understand why brands prefer Instagram over other platforms.

6. To Generate Higher Conversion Rates

No matter what kind of a business you run, boosting conversions must be a top priority for you because social media can help you out in this regard, with tons of referral traffic and leads.

According to a study by Shopify, the conversion rate of ecommerce businesses from Instagram is 1.08%.

Not just that...

The referral traffic from Instagram results in an average order value of $65.

Avg order value on social media platform

This is way higher compared to Facebook, Twitter, and LinkedIn. But guess what’s the most surprising part is?

Well, Instagram delivers such incredible returns even though you can’t use clickable links anywhere on the platform other than your bio.

Undoubtedly, Instagram proves to be a clear winner when it comes to boosting conversions and generating sales.

Final Opinion!

Now that you know the real benefits of using Instagram, how do you ensure that you stay ahead of your competitors?

Well, you can easily boost your brand by just connecting Instagram account to SocialPilot and automate the process of uploading, scheduling, and publishing on Instagram. This will help you save tons of time and effort and enjoy greater control of your Instagram account.  

If you have any other reasons why brands prefer Instagram over other social platforms to share with us? Do acknowledge us in the comment section below!

Picture of Gaurav Sharma

Gaurav Sharma

Gaurav Sharma is Co-founder of Attrock, a Digital Marketing Company. He is Google Analytics and Adwords Certified and regularly contributes to publications such as Huffington Post. While he is not working you may find him exploring various places across the globe.