Consistently producing new content is not always feasible. Relying on creating original content every time will eventually drain your marketing budget.
And therefore, to keep up with the demands of your social media calendar, you need to have a mix of original and user-generated content.
This is where reposting content from others becomes a strategic move.
In this blog, we’ll understand how to repost on Instagram and offer 5 strategies to enhance your reposting ways.
So let’s start.
How to Repost a Post on Instagram?
The most straightforward method to repost on Instagram is by capturing a screenshot and posting it on your feed. However, the clarity of the screenshot hinges on your phone’s resolution. For optimal results, use a relatively newer phone with a higher screen resolution to ensure the reposted content remains sharp on contemporary screens.
Here’s a step-by-step process of reposting a post on Instagram.
Step 1: Find the picture you would like to repost and take a screenshot.
Step 2: Open Instagram and tap the camera icon to upload the screenshot you have taken from your camera roll.
Step 3: Crop or adjust the image to eliminate the original caption and Instagram’s interface. This can be done before or within the Instagram app.
Step 4: Add your caption, incorporate relevant hashtags, and always credit the original creator.
How to Repost an Instagram Posts to Stories
Ever wondered how to seamlessly share an Instagram feed post to your story?
Just like posting another user’s Story on yours, Instagram offers a built-in function for reposting a post on your Story, making the process relatively straightforward.
However, you can only repost feed posts from public profiles. If the profile is set to private, you can share the post only through direct messages to individuals who already follow it and not on your own story.
Let’s break down the reposting process step-by-step:
Step 1: Navigate to the feed post that you want to repost to your Instagram Story.
Step 2: Underneath the feed post, you’ll see a paper airplane icon (the share button). Tap on it.
Step 3: A menu will appear with various sharing options. Choose “Add to story” to share the feed post to your Instagram Story.
Step 4: The feed post will now appear in your Instagram Story editor. Here, you can get creative and make any edits to personalize the post. Remember to give credit to the original poster by tagging their Instagram username in your Story.
Step 5: Once satisfied, tap the forward button at the bottom of the screen to post the feed post on your Instagram story.
Having covered feed-to-story reposting, let’s pivot and explore the nuances of sharing an Instagram Story back to your feed.
Next, let’s see how you can repost a video on Instagram.
How to Repost a Video on Instagram?
There are three ways to repost a video on Instagram:
- Screen Recording: Capture and share the video by recording your screen.
- Instagram Story Share: Utilize Instagram’s built-in feature to share the video on your Story.
- Third-Party Apps: Repost with the assistance of third-party applications.
Let’s begin by first understanding how to repost a video on Instagram by exploring the screen recording method.
Before that, you need to enable screen recording through the “Control Center” (On iOS) or the device “Settings” (on Android).
Done?
Let’s move on to the next steps.
Step 1: Open Instagram, locate the video you want to repost, and play it. As it plays, use your device’s screen recording feature or any third-party recorder to record the video.
Step 2: Once you have recorded the video or the desired segment, end the recording. This saves the recorded video to your device’s photo gallery.
Step 3: Open Instagram, tap the “+” icon to create a new post, select the recorded video, and make any necessary edits, by that, we mean adding captions or edits to remove the framing. Remember to give credit to the original poster by tagging their handle in your caption.
Step 4: After finalizing your edits, tap “Share” to post the video to your feed.
Simple, wasn’t it?
Why Can’t I Repost on Instagram?
If you are struggling to repost on Instagram, you are not alone. There are several reasons why you are not able to report. Let’s dive into the most common issues and how you can resolve them:
1. No Native Reposting Feature
Unlike Twitter’s retweets and Facebook’s shares, Instagram does not have a native feature that makes reposting possible. Not having a built-in option to repost content is an intentional limitation, as Instagram focuses on original and user-generated content.
If you still want to repost content, you can rely on the following methods:
- Take a Screenshot of posts and manually share them on your account.
- Record the video using a screen recording tool and share it.
- Use third-party tools and apps designed explicitly for reposting.
If you are still looking for a native sharing ability, Instagram allows sharing posts to Stories if the owner’s account is public.
2. Using Third-Party Apps Incorrectly
If you have opted for third-party apps to repost and it’s not working, one of these could be the reason:
- The app may not be compatible with the latest version on Instagram.
- You may not have granted the app the necessary permissions.
- The app could be buggy and outdated.
Try reinstalling the app and give it all the necessary permissions. If it’s still not working, try another application.
3. Violating Instagram Guidelines
As mentioned, Instagram focuses on originality and has strict guidelines to protect intellectual property, privacy, and community standards.
If you repost content without adhering to these guidelines, Instagram may block specific actions or restrict your account. There may be the following reasons:
- Copyright Issues
- Private Account Content
- Flagged or Restricted Posts
- Reposting Too Often
To stay compliant with the Instagram guidelines, ensure these practices:
- Ask for Permission
- Credit the Creator
- Avoid Private Content
- Check Your Account Status
Best Apps for Reposting on Instagram
While Instagram offers native reposting options for Stories, reposting on the feed requires a bit more effort. For a busy marketer, screen recording might not always be feasible. Fortunately, you can resort to using some of the best apps for reposting on Instagram.
Here are some of the best apps for reposting on Instagram available on both the Apple Store and Android Store:
- Repost: For Posts, Stories
- DownloadGram
Repost: For Posts, Stories
“Repost: For Posts, Stories” is a popular third-party app that simplifies the process of reposting content on Instagram. It ensures that you can easily share your favorite photos and videos while giving due credit to the original poster.
DownloadGram
For those who prefer not to clutter their phones with additional apps, DownloadGram offers a web-based solution to download and repost content. Here’s how you can use this tool:
Note: Whenever you download someone else’s content to repost, make sure to always ask for permission. Additionally, you can tag the original poster’s account and give them a shout-out.
Ethics of Reposting on Instagram
Reposting on Instagram can be a powerful tool for brands to engage with their audience and amplify their reach. However, it’s essential to approach this practice with respect and integrity. Here’s a guide to the ethical considerations you should keep in mind:
- Seek Permission: Before reposting, always ask for permission from the original content creator. While Instagram’s guidelines on reposting may not be explicit, obtaining consent is a sign of respect and can prevent potential disputes. A simple direct message to the original poster can suffice.
- Credit the Creator: Always tag the original account when you repost their content. Additionally, mention them in your captions to ensure they receive proper acknowledgment for their work.
- Preserve Originality: Avoid altering the original content. It’s essential to respect the creator’s vision and effort. If you believe modifications are necessary, consult with the original poster first.
- Maintain a Balanced Feed: While reposting can be beneficial, it shouldn’t dominate your feed. Aim for a mix of original content and reposts. Utilizing a social media content calendar can help you strike the right balance.
- Adhere to Custom Guidelines: Some accounts may have specific reposting guidelines or preferences. Always check an account’s bio or posts for any such directives before sharing their content.
- Stay True to Your Brand: Reposting shouldn’t compromise your brand’s identity. Ensure that any content you share aligns with your brand’s aesthetic, values, and overall image. Consistency is key to maintaining a cohesive and recognizable brand presence on Instagram.
By adhering to these ethical guidelines, you can leverage the power of reposting while fostering positive relationships within the Instagram community. Remember, it’s all about mutual respect and collaboration.
5 Best Practices for Reposting on Instagram
Reposting on Instagram is more than just sharing content; it’s about strategically leveraging user-generated content to boost engagement and brand visibility. Here’s how you can elevate your reposting game:
1. Engage with Original Creators
Building relationships on social media is paramount. A Forbes article emphasizes the importance of genuine engagement in the digital age.
When you engage with the original creators of the content you repost, it not only strengthens your relationship with them but also sets a positive precedent for other users. This active engagement can encourage more users to share content related to your brand, knowing they’ll be acknowledged and appreciated.
2. Use Reposting to Highlight User Testimonials
According to a survey, 82% of consumers read online reviews for local businesses. Reposting user testimonials or positive feedback acts as a form of social proof, showcasing the trust and satisfaction existing customers have with your brand.
This user-generated content can be more influential than traditional promotional content, as it comes directly from unbiased consumers who have experienced your product or service.
3. Analyze and Adapt
Reposting isn’t just about consistency – it’s about strategy. And the key to a smart strategy lies in understanding what’s working.
With SocialPilot Instagram Analytics, you move beyond basic metrics. Dive into detailed insights like reach, reposts, impressions, follower growth, engagement trends, audience demographics, and even how each type of content performs – Stories, Reels, carousels, or single image posts.
Want to know if Reels drive more engagement than carousels? Or which time slots work best for reposts? The data’s right there. And you can also create custom reports with only the metrics you care about, and share polished white-label reports with your team or clients.
Use these insights to fine-tune your reposting strategy, post more of what clicks, and continuously keep your brand voice strong and relevant on Instagram.
4. Curate Reposted Content
Consistency and authenticity are key elements for a successful Instagram presence. Users are more likely to engage with brands that offer genuine content that resonates with them.
By meticulously selecting and reposting content that mirrors your brand’s values and aesthetic, you maintain a unified feed that adds value to your audience. This approach to curation can lead to enhanced engagement rates and foster a more profound connection with your followers.
5. Leverage User-Generated Content through Tagging
One of the most effective ways to optimize your reposting strategy is by actively involving your audience in content creation. Encourage your followers to use specific branded hashtags or to tag your account in their posts.
This serves a dual purpose.
It provides you with a steady stream of user-generated content (UGC) that’s ripe for reposting, and it fosters a sense of community and recognition among your followers.
When users know there’s a chance their content could be featured on your main page, they’re more likely to create high-quality, brand-related posts. Reposting such content showcases authentic customer experiences and strengthens brand loyalty and engagement.
Remember, every repost is an endorsement of a user’s trust in your brand, making it a powerful tool for building credibility and trustworthiness in the digital space.
Do you want an end to the process of switching back to Instagram just to tag accounts in your scheduled image posts?
Create Instagram-ready posts with SocialPilot and seamlessly add multiple public profile tags to your image post. Perform Instagram tagging while scheduling your post so you do not need to switch back to Instagram after.
Conclusion
Reposting on Instagram amplifies your brand’s authenticity and community engagement.
By showcasing real interactions, you foster trust and deepen connections with your audience. Every reposted feedback or mention becomes a testament to your brand’s impact and reach.
To enhance this strategy, tools like SocialPilot offer invaluable insights and optimization features, ensuring your reposting efforts are both effective and efficient.
In essence, reposting isn’t just content recycling; it’s a strategic move to celebrate your community and elevate your brand’s presence on social media.
