More About Evergreen Content
Evergreen content derives its name from the evergreen fir tree, symbolizing eternal life as it retains its leaves even during cold winters. Similarly, evergreen content stays relevant and useful after years of being published.
Glossaries, problem-solving content, and educational and how-to guides are some examples of evergreen content that people return to over time.
What is evergreen content for business use cases, and how is it useful?
While news or feature update articles can lose relevance after some time, you can repurpose and share evergreen content to reach a wider audience and build a larger following. Some examples of evergreen content are:
- How-to guides: Step-by-step guides related to a particular niche retain their value and help increase social media presence and brand awareness. You can develop videos, publish posts with infographics, or use carousel posts for how-to guides.
- Inspirational quotes: They help in boosting engagement and are very popular on social media.
- Frequently asked questions (FAQs): Answering common questions related to a particular business or niche can prove helpful to anyone at any time.
Publishing evergreen content can be beneficial for businesses as it helps the brand to stay relevant and trending with valuable content and keeps the products and services accessible to potential customers through content marketing.
The key to creating evergreen content on social media is to focus on relevant topics for your audience that will remain useful over time. Identify keywords that are significant for your brand and can have a lasting impact on engagement, rankings, and traffic.
Once you start creating evergreen content, you will be able to reap several benefits, including the following:
- Ranking higher on social media platforms and search engines will bring traffic to your website.
- Backlinks on evergreen content stay relevant forever.
- As evergreen content always remains in style, you can spend less time developing new content ideas.
Remember, evergreen content is not limited to specific formats. It can be in the form of blog posts, guides, tutorials, videos, podcasts, or any other medium aligned with your target audience’s preferences. Here is an example of evergreen content from the popular chocolate manufacturer ‘The Hershey Company.’ The confectioner has published a recipe for a simple chocolate cake. As the recipe is evergreen content, Hershey’s can continuously attract an audience to the business’s website, increasing brand visibility.