What is Facebook Lookalike Audience?

A Facebook Lookalike Audience is a feature in Meta Ads Manager that allows setting up audiences who are similar to your current customers. In basic terms, it's a means of connecting with new individuals who, due to their similarities to the majority of your given current customer base, have a greater chance of being interested in your business.

More About Facebook Lookalike Audience

To create a lookalike audience, data analysis and algorithms are used to find trends and similarities within a target demographic. Based on this data, the platform can identify and target a broader set of individuals who share similar characteristics with the initial audience.

Since Facebook introduced the lookalike audience feature in 2013, this feature has been extensively used by businesses across the world. 

Here is how you can create Lookalike Audience:

  • Go to Audiences in Meta Ads Manager.
  • Click the Create a Lookalike Audience option.
  • Choose the country or countries where you want to find a comparable group of people.
  • Choose your preferred audience size with the slide.
  • Select Create Audience.

Wondering why you should create a lookalike audience? What will you get out of it? Some of the benefits of a Facebook Lookalike Audience are as follows: 

  • A Lookalike audience enables you to attract new people to your online space, hence increasing brand visibility.
  • Facebook generates the lookalike audience based on the model of your highest converting current customers. As a result, their conversion rates are typically far higher than those of other targeted choices.
  • You have control over the amount of your audience on Facebook. This guarantees that you won’t spend more money than you had planned.
  • Lookalike audiences will be acquired at relatively lower rates than the general population. This is because a lookalike audience offers exact source targeting. 

Lookalike audiences are generated through the comparison of multiple data points, including demographics, interests, online behaviors, previous purchases, and interaction with social media or a brand’s website. 

Here is an image of the Lookalike Audience option on Meta Ads Manager. Check out the various fields that you’re required to fill in order to create a broader audience.

Lookalike Audience

Frequently Asked Questions

Does the lookalike audience get updated?

Once you set up all the details, it takes upto 6-24 hours for your lookalike audience to be created. This audience will refresh every 3-7 days till the time you are actively targeting ads to it. To figure out the last update, visit your Audience Manager page > Availability column > check the date.

What is the minimum size for a lookalike audience?

To establish a Facebook lookalike audience, your source audience must have at least 100 users from a single country. Furthermore, your source audience should be between 1,000 and 50,000 people.

What is a lookalike audience range?

The range is from 1% to 10%. It basically determines how closely the traits of the initial audience are reflected in the Lookalike Audience. Selecting a lower percentage, such as 1% or 2%, ensures that the audience you generate will be very similar to the audience you started with.

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