What is YouTube Shorts?

YouTube Shorts is a feature of YouTube. It allows users to create, edit, watch, and share short videos. People share all sorts of content within their Shorts, such as sharing their voices and making funny or informational videos. These vertical videos can be produced with a smartphone and posted right away to YouTube from the YouTube app, just like Stories or Instagram Reels.

More About YouTube Shorts

YouTube Shorts was first launched in India on September 14, 2020; then it was passed across the U.S. on March 18, 2021. YouTube finally released the Shorts feature in beta mode to 100 countries around the globe on July 12, 2021. With that came several YouTube Shorts creation tools to ease the creation of short-form videos that were up to 60 seconds long.

Viewers find these short videos on YouTube by tapping ‘Shorts’ at the bottom of the YouTube app. The Shorts player opens up to a never-ending scroll of videos in the Shorts Feed.

Another way to find Shorts is through

  • Search results across YouTube
  • YouTube homepage
  • Featured on creators’ channel homepage
  • Subscriptions’ check
  • Notifications

Subscribers obtained from watching your Shorts contribute to Creator Awards Programme milestones. YouTube Creator Awards are a means of recognizing creators’ remarkable efforts to expand their channels and build vibrant communities ethically. In order to become eligible for a Creator Award, creators must complete the eligibility criteria and adhere to YouTube’s policies. 

YouTube Shorts is a popular tool for organizations as it reaches customers with brief attention spans, increases engagement, and shows brand authenticity. Many businesses use it to:

  • Promote their regular channel
  • Showcase less polished video
  • Tease their audience for further engagement
  • Create engagement on the fly
  • Go by trends
  • Level up their user-generated content
  • Save money with a cost-effective video marketing strategy

Here’s a screenshot of the SocialPilot shorts page that serves as an excellent example.

SocialPilot shorts

Source: SocialPilot

Frequently Asked Questions

Who is eligible to earn with YouTube Shorts?

If you are already an affiliate of the YouTube Partner Programme, you are eligible to enable Shorts monetization. If not, there is a new path to partnership for Shorts creators who have 1,000 subscribers and 10 million eligible Shorts views in the last 90 days. Once you meet the thresholds, you can apply for the YouTube Partner Programme.

How can I join YouTube’s invite-only Shorts creator community?

Eligible Shorts creators will receive unique assistance, advice, and rewards from the platform's Community Partner Managers (CPMs). They help them expand their channel and prosper.

  • Get special invitations
  • Collaborate with budding and established stars.
  • Extend the network and make new connections within the Shorts Maker community and beyond it.
  • Gain Shorts strategic expertise
  • Obtain exclusive knowledge

What are the steps to create a YouTube Short?

The Shorts creation is a simple procedure that requires you to do the following:

  • Log in to your YouTube account or create one.
  • Tap 'Create' in the YouTube app.
  • Use YouTube videos as your Shorts soundtrack.
  • Record a clip by pressing and holding the capture button or tapping once.
  • Adjust recording speed, set a timer, and string clips.
  • Add filters and captions with timeline and control.
  • Share your Short with the world by adding a title and uploading.

How can I save money while creating YouTube Shorts?

YouTube Shorts creation is a very cost-effective video marketing strategy. Here, you just need a smartphone to create the format. There is no need to bear the burden of hiring a creative agency or video marketing company for the purpose.

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