More About Call To Action
A call to action makes your social media posts actionable because it guides users on what you want them to do. It motivates users to shop for a service or product, sign up for a download or email list, and engage with the brand.
So, what is a call to action? On social media, you will see a call to action on images, post captions, post buttons, etc. For instance, you might see a call to action button for an advertisement or a text in the caption that prompts what a user can do next. In some cases, social media posts have more than one call to action.
Call to action in social media plays a significant role. It can ask followers to
- Visit a social media platform and become your follower
- Click a link on your bio
- Purchase products you are selling through Instagram, Facebook, etc.
- Like, comment, or share your post
- Tag their followers or friends in the comment section of your post
A call to action often acts as a source of information or support to social media users, which may result in increasing your followers. CTAs also enable interactions between brands and the public and drive sales by promoting actions centered around the product and offers.
The success rate of a CTA can tell you about your marketing strategy’s efficacy and efficiency. Multiple social media platforms utilize native analytics tools to track the effectiveness of your call to action. You can create trackable links that will notify you of clicks on your links and measure the efficiency of a particular CTA.
The image below is an example of a brand post on Instagram that advertises and tries to persuade subscribers to sign up for an exclusive offer. It comprises a copy, CTA, and an image encouraging users to act.