What Is Messenger?

Messenger typically refers to the messaging platform developed by Facebook that allows users to communicate with their networks and audiences via messages and calls.

A messenger app is an internet-based application that facilitates two or more individuals to communicate privately with one another. This communication technology has replaced SMS and MMS as the most used method for sending text-based messages, with a growing number of messaging apps launching daily.

Messaging applications are popular worldwide and have billions of users. Two of the most widely used messengers are WhatsApp, with more than 2 billion active users, and Facebook Messenger, with 1.3 billion users.

More About Messenger

When we see the term ‘messenger’ these days, we think of Facebook Messenger, one of the most popular and widely used online channels to communicate with people directly, regardless of their location.

Messenger works as a dedicated messaging platform for users to send text-based messages or audio recordings and share photos and videos with individuals and groups. It enables real-time communication for users with their friends and contact network.

Did you know the first messenger, AOL Instant Messenger, was developed in 1997 by America Online (AOL)?

With the increasing popularity of instant messaging, Google Talk, Yahoo! Chat, MSN Messenger, and Skype were launched in the following years.

As technology advanced and Internet services became more widespread, the WhatsApp messenger came into play in 2009, followed by Facebook Messenger in 2011. These two messenger applications are today the most popular apps in the world for direct and group messaging.

In 2020, Instagram and Facebook Messenger were integrated to enable cross-platform messaging. Users can communicate with Facebook users seamlessly and vice-versa, allowing for better reach and easier communication across the two platforms.

For businesses, Facebook Messenger, Instagram messenger, and WhatsApp offer channels to strengthen interactions with customers apart from serving as a regular medium of communication.

Did you know there are around 20 million messages exchanged every month between businesses and customers on Facebook Messenger?

For businesses and other users, Facebook Messenger provides several messaging features, including chats, direct messages, sharing of documents, music files, pictures, videos, emojis, GIFs, and stickers.

In addition to individual voice and video calls, you can also have group video conversations on Messenger Rooms.

Messenger offers various other features, such as location sharing, games, payments, business integrations, and chatbots that enhance the platform’s functionality.

Some messenger applications now also include the option of a poll, which can help you have more engaging conversations with your customers and gain a better understanding of their requirements.

The image below shows the user interfaces of the Facebook and Instagram mobile applications.


Frequently Asked Questions

Is Messenger different from Facebook?

Although Facebook Messenger is controlled and run by Facebook, the application is independent of the social platform.

Facebook Messenger is well-integrated with the parent application, enabling seamless communication and sharing between the two platforms. Users have the option of accessing Messenger from their Facebook account or using the standalone Messenger app.

What is the difference between social media feeds and messenger applications?

The main difference between them is that social media promotes one-to-many interactions. For instance, uploading a post on Facebook and inviting followers to like, comment, and share it. On the other hand, Facebook Messenger and other messaging applications allow for one-on-one interactions, enabling marketers to engage with specific customers in a more focused manner.

What are the benefits of using Facebook Messenger?

Some of the benefits of using Facebook Messenger are as follows:

  • It is a user-friendly communication tool for instant messaging.
  • It helps businesses to generate more leads by engaging with the target audience.
  • It is free to use.
  • Users can share files, images, etc., and also make voice and video calls
  • Businesses can leverage automation tools, integrations, and chatbots to make their communication workflows more streamlined and seamless.

Is Facebook Messenger safe and private?

The Facebook Messenger app is secure, and chats on it are encrypted. The only data that is accessed by the application is the user’s location and usage data with permissions.

Messenger also has end-to-end encryption in place for its ‘Secret Conversations’ feature, with messages being accessible only to the intended recipient.

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