What is Social Selling?

Social selling is the strategic use of social media platforms for lead generation. It involves establishing meaningful connections with potential consumers, nurturing relationships, and actively interacting with them through your brand's social media channels.

Salespeople can increase social legitimacy, establish trustworthy relationships, and eventually meet their targets for sales by using social selling and digital selling. Both business-to-business and business-to-consumer marketing approaches can benefit from social selling.

More About Social Selling

The art of social selling was established by the University of British Columbia. However, Nigel Edelshain is known for being the first to use the method and coming up with the term “sales 2.0.”

In the digital age, social selling can be considered a connection-building tool. Converting consumer interest into sales is just one of the primary goals of a well-executed social campaign. It involves being the very first business that springs to mind of a prospective customer when they are thinking about a purchase.

It involves leveraging various social media channels to build connections with your audience, increasing exposure within the market you are targeting, delivering goods that demonstrate your value, and developing your brand’s trust, each of which contributes to increased sales.

Social media platforms are providing businesses with a means to interact with their customers more extensively, hence increasing the likelihood of a sale. To generate and acquire useful leads via social networks, make sure you:

  • Make an eye-catching profile with an interesting bio and an eye-catching photo.
  • Use content effectively and show what you offer in alignment with your customer’s requirements.
  • Use tools like the SocialPilot to keep track of customer discussions.
  • Use resources to gather contact details and create email lists wherever possible.
  • Join or create groups to grow your social network.
  • Make use of analytical tools to monitor the outcomes of your campaigns.

Always keep in mind that social selling is all about building connections with your audience and learning what they require from you.

Here’s an example of how high-end brands like Riviera Maison give customers a chance to see how their products look in situ by sharing videos/ photos on Instagram from customers who have already bought their products. This way, they provide endless decor inspiration for future prospects and compel them to buy from Riviera.


Source: Instagram

Frequently Asked Questions

What is digital and social selling?

Digital selling involves building a whole ecosystem that makes use of all of the resources that can be found both online and offline. In contrast, social selling uses social media to drive commerce.

What are the two parts of social selling?

Social selling consists of two primary components:

  1. Monitoring social media for important connections and events related to your prospects or clients.
  2. Developing a personal identity to position yourself as more than simply a sales representative.

Why is social selling the future?

A social selling approach can help your business stay at the forefront of mind with your target audience, so that once they're willing to buy, they choose you over your competition. It also matches the modern buying cycle, in which many customers prefer not to talk to sales representatives while at the same time improving the company's brand and pipeline.

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