What Is A Newsletter?

A newsletter is a regularly published communication sent via email or other channels to a list of subscribers. The content of a newsletter typically includes updates, news, or information related to a particular topic or industry. Businesses, organizations, and individuals can use newsletters as a valuable tool to connect with their audience and accomplish various objectives.

More About Newsletter

One would have to agree that a newsletter, particularly in the digital age, is an important means of establishing engagement, communication, and information sharing. Business newsletters also help build trust and credibility among the target audience, leading to improved brand loyalty and long-term relationship-building with customers.

So, what is a newsletter? A newsletter is a written/electronic report shared among a target audience, mainly members, clients, and subscribers. This regular publication is disseminated via email to subscribers who have opted for updates, information, or news of some kind from a specific individual, business, or other organization.

Essentially, a newsletter is aimed at creating value and connecting with the subscribers.

Though it is difficult to identify the first user of a social media newsletter, ‘The Electronic Memorandum,’ curated by Ray Tomlinson in 1971, can be considered the first email newsletter.

Today, brands and businesses use newsletters to inform subscribers about relevant news, information, promotions, or other events. It can be a valuable medium to make and maintain strong relationships with customers.

How often do brands send out newsletters? Businesses can send out newsletters on a regular schedule, like weekly, monthly, or quarterly based on the sender’s requirements and the audience’s preferences. Typically, the best frequency is at least once a month or twice weekly. Newsletters can also be shared as links and social media posts.

Now that you have gained clarity about newsletters and their use cases among brands, let’s delve into the key features of a newsletter. A newsletter is always

  • Informative and relevant, comprising news, tips, advice, and trends.
  • Shared regularly, such as weekly, monthly, or bi-weekly to keep subscribers notified and engaged.
  • Appealing, well-designed, and easily readable, with a clear format, images, fonts, and headings.
  • Integrating a call-to-action (CTA) that motivates subscribers to specific actions, such as visiting a webpage, purchasing, or sharing with others.
  • Tailored for a personalized touch based on the interests and preferences of a particular subscriber or audience segment.
  • Including easy opt-in and opt-out options for subscribers to ensure adherence to privacy laws and to focus on subscribers’ preferences. Such features are also useful to track engagement and measure the effectiveness of a campaign.
  • Optimized to be mobile-friendly for easy viewing and reading on small screens.

Several brands’ websites invite browsers and customers to subscribe to their newsletters. For instance, the following image is from the Moz website, asking the audience to subscribe to ‘The Moz Top 10’ bi-weekly roundup with insightful marketing content.


Frequently Asked Questions

What are examples of newsletters?

Businesses and individuals send several types of newsletters for various purposes. Some examples of newsletters include:

  • Company newsletter
  • Industry newsletter
  • Personal newsletter
  • Non-profit newsletter
  • Educational newsletter
  • Community newsletter
  • Government newsletter

The format, content, and purpose of newsletters can vary according to the audience and goals of the sender.

What are the elements of an effective newsletter?

An effective newsletter must have these elements:

  • A clear and engaging subject line
  • Relevant and interesting content
  • Clear and concise writing
  • Visual appeal (use of images, graphics, and videos to break up blocks of text)
  • Consistent branding (use of elements like colors, logos, and fonts to reinforce the brand)
  • A call to action
  • Regular scheduling
  • A mobile-friendly design
  • Personalization (user name and other details)

Incorporating these elements into a newsletter can effectively engage and retain readers and drive traffic and sales for the business.

What is the standard length of a newsletter?

A newsletter should be adequately long to offer insightful content yet brief enough to maintain readers' interest, avoiding distraction. Besides, the information or updates shared with the audience must be clear, concise, and interesting. Senders can accordingly decide the length of a newsletter.

According to experts, a newsletter should be at most 20% of an average blog post, typically 600-700 words, depending on the audience and purpose.

What is the importance of a newsletter?

Some of the key benefits of newsletters include the following:

  • Building and maintaining relationships
  • Increasing brand awareness
  • Driving traffic and sales
  • Sharing valuable information
  • Gathering feedback and insights from audiences

How to build a subscriber list for your newsletter?

Building a subscriber list for a newsletter is crucial for easy workflow. You can promote a subscriber opt-in to your newsletter via social media, events, website sign-ups, and marketing campaigns. Brands can add a pop-up offer to their website homepage, put an opt-in form in the footer, and add a sign-up button on relevant pages.

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