More about it:
Reels have become very popular in a short period. It allows users to easily edit and share their videos with a large audience on Instagram and Facebook, which has a significant user base.
Additionally, It has been able to attract creators with its creative tools and editing features, making it an attractive platform for them to create and share their content.
Furthermore, Reels also provide an opportunity for creators to monetize their content and build a brand.
Binance is a company that operates a cryptocurrency exchange that partnered up with famous Instagram influencer Khaby Lame to promote them through a reel which resulted in a booming engagement rate.