What Are Geotags?

Geotags are indications of geographical locations that can be added to a post, image, or status update on most social media platforms. Incorporating geotags in social media posts improves brand visibility and boosts engagement.

The primary objective of geotagging is to pinpoint the location from where the user has posted the content on social media to increase brand awareness and user engagement. Users can use the real-time latitude and longitude coordinates and local landmarks or attractions to give a more precise location of the place from where they are posting or where they have taken a photo.

Geotagging, thus, an approach to integrate geographical metadata into content on social media.

More About Geotag

Geotag was first introduced to social media in the mid-2000s. However, only 3% of Twitter users would geotag their tweets in 2012. As years passed, the number increased as people started tagging their real-time location to their posts on Instagram, Facebook, and other social media platform.

So, what is a geotag? As the term indicates, a geotag is used to tag the geographical location of a post or story on social media platforms such as Facebook, Instagram, Twitter, and Snapchat. It is a social media feature that lets people know the location of the posted content. You must have seen people ‘check-in’ on Facebook or use a filter on Snapchat that adds a location stamp at the base of the picture.

Today, geotagging has become a way for brands to reach their target audience. Geotagging is necessary for creating a solid presence on social media and an efficient approach to boosting brand awareness and conversions. Besides, new start-ups and businesses must add locations in their posts on social media to take advantage of an excellent opportunity to target more customers and grow their reach.

Platforms like Facebook, Instagram, Twitter, and Snapchat are the primary networks for geotagging because posts on these platforms are quick and simple to create. Many potential customers use such platforms to find suitable products and services.

For businesses that depend on location for their brand identity and marketing strategies, geotagging is an effortless initiative that assists in attracting a native audience to their product or service. A few reasons why geotags are an excellent marketing technique are as follows:

  • Enhanced relationships
  • Amplified brand visibility
  • Increased revenue

When users geotag your business, it is a form of direct advertisement. The more users tag your business on their posts on social media, the more people can find your business on social media easily. Furthermore, it lends to the authenticity and credibility of your brand as perceived by potential customers.

Adding location-centric details also helps search engines in connecting people’s social media pictures to your business location. To know more about customer experiences, you can monitor and track posts related to your business.

The image below is an example of a geotagged post on Instagram. The location (Durham, North Carolina) has been tagged on the post.

Geotagged post on instagram

Frequently Asked Questions

What is social media geotagging?

A geotag is a location you can add to a photo, video, or any post on social media. Geotags can make your posts visible to many people as your posts will become searchable on the social media platform by a specific location.

What is the objective of geotagging?

The objective of geotagging on social media is to provide location-based context for posts and photos, allowing users to discover and share information about places and events. Geotagging can also be used for marketing purposes, such as promoting a brand or event, and for personalization by showing users relevant content based on their location.

For example, anyone can search for images on social media clicked near a specific location by clicking on the tagged location or entering the location or the latitude and longitude coordinates in the search bar.

How can you geotag photos on social media?

You can use a geotag on Facebook by using the check-in feature to add the geotag of a particular location. On Instagram, you can add locations to your posts or stories. You can experiment with geotag filters on Snapchat. Likewise, you can enable locations on your tweets.

Does Instagram use geotags?

Yes, Instagram has the geotag feature. If you want to increase your reach on Instagram, you can use this feature. Geotagging your Instagram posts with precise locations can aid you in reaching the right people and expanding your brand.

What social media platforms support geotagging?

The following are the major social media platforms with the geotag feature currently:

  • Instagram
  • Facebook
  • Twitter
  • Snapchat
  • TikTok
  • Pinterest
  • Foursquare

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