More About Geotag
Geotag was first introduced to social media in the mid-2000s. However, only 3% of Twitter users would geotag their tweets in 2012. As years passed, the number increased as people started tagging their real-time location to their posts on Instagram, Facebook, and other social media platform.
So, what is a geotag? As the term indicates, a geotag is used to tag the geographical location of a post or story on social media platforms such as Facebook, Instagram, Twitter, and Snapchat. It is a social media feature that lets people know the location of the posted content. You must have seen people ‘check-in’ on Facebook or use a filter on Snapchat that adds a location stamp at the base of the picture.
Today, geotagging has become a way for brands to reach their target audience. Geotagging is necessary for creating a solid presence on social media and an efficient approach to boosting brand awareness and conversions. Besides, new start-ups and businesses must add locations in their posts on social media to take advantage of an excellent opportunity to target more customers and grow their reach.
Platforms like Facebook, Instagram, Twitter, and Snapchat are the primary networks for geotagging because posts on these platforms are quick and simple to create. Many potential customers use such platforms to find suitable products and services.
For businesses that depend on location for their brand identity and marketing strategies, geotagging is an effortless initiative that assists in attracting a native audience to their product or service. A few reasons why geotags are an excellent marketing technique are as follows:
- Enhanced relationships
- Amplified brand visibility
- Increased revenue
When users geotag your business, it is a form of direct advertisement. The more users tag your business on their posts on social media, the more people can find your business on social media easily. Furthermore, it lends to the authenticity and credibility of your brand as perceived by potential customers.
Adding location-centric details also helps search engines in connecting people’s social media pictures to your business location. To know more about customer experiences, you can monitor and track posts related to your business.
The image below is an example of a geotagged post on Instagram. The location (Durham, North Carolina) has been tagged on the post.