What Is Artificial Intelligence?

Artificial Intelligence is a branch of computer science that deals with the ability of computers to leverage neural networks, machine learning, deep learning, and other data processing techniques. AI-based technologies are trained in these techniques to analyze data inputs and perform specific tasks or actions like humans or other intelligent beings.

AI is a broad term encompassing several types of artificial intelligence, like ‘Narrow AI’ and ‘Strong AI.’ The differentiating factor among them is the range of cognitive abilities.

More About Artificial Intelligence

The concept of a machine that can think like humans can be found in several myths, legends, and stories worldwide. But the modern understanding of Artificial Intelligence saw a breakthrough in 1950 when Alan Turing published his paper titled ‘Computing Machinery and Intelligence.’

Did you know John McCarthy coined the term ‘Artificial Intelligence’ in 1956? Thus began the pursuit of creating intelligent machines.

Today, AI has become a part of our daily lives, from voice assistants like Siri to chatbots like ChatGPT. So what is Artificial Intelligence in the 21st century? AI refers to computer systems that can access and analyze big data to solve problems, discover relations, and learn from past experiences.

The AI technology we use today is called Narrow AI because it is limited to performing specific tasks, for example, chatbots or search engines. Meanwhile, scientists and researchers are currently working to develop Strong AI that will have intelligence that is at par with humans, called Artificial General Intelligence (AGI).

The futuristic outlook after AGI is Superintelligence, which will involve AGIs reprogramming and improving themselves to surpass human intelligence.

Much like other aspects of digital technology, Artificial Intelligence has also become a crucial element of social media. There are several features of social media platforms that you use daily, which are governed by AI.

For instance, AI is used to filter spam messages and abusive comments, show recommended profiles based on mutuals, personalize ads on social media, recommend pages based on your search history, and so on.

Brands have also been using Artificial Intelligence to reach their business goals by using the technology for content creation, ad management, detailed insights, marketing, customer service, and more. You can use AI to boost your social media visibility too.

Artificial Intelligence can identify trends, keywords, and content your audience has been searching for or consuming the most. All you need to do then is personalize content according to the target audience using a trending medium such as Reels. Once your campaign is live, check insights and optimize the content to reach your goals.

The image below is an example of the AI chatbot ChatGPT’s functionality, which has been making waves for its varied use cases. You can post a query, and ChatGPT will reply in seconds. Users can ask the chatbot to recommend social media strategies, frame content for a target audience, suggest trending hashtags, and more to develop personalized content on social media.


Frequently Asked Questions

How does AI work on social media?

Social media platforms use Artificial Intelligence in several ways to make their platforms user-friendly. For example, Facebook uses Deep Text to moderate its content and identify abusive comments. Instagram uses AI to boost target advertising and filter spam messages. Twitter uses AI to suggest tweet recommendations to users.

Can businesses benefit from using AI for social media?

Yes, brands stand to mine several benefits by leveraging AI for their social media strategy. With AI, user behavior can be understood through insights. With in-depth datasets, brands can potentially increase user engagement by refining content according to the audience and the latest trends. Ultimately, businesses can generate higher ROIs and lower marketing costs through targeted marketing and better performance.

How can business owners use AI on social media?

There are several ways in which business owners can use Artificial Intelligence to boost their brands on social media. Some of them are as follows:

  • AI-powered social listening tools can help business owners monitor social media platforms for brand mentions, trends, and customer sentiment.
  • AI algorithms can analyze user data to understand what types of content and ads receive the most engagement or views.
  • AI tools can assist with content creation tasks, such as generating topics, framing headlines, and putting together social media posts.
  • Chatbots powered by AI can help ensure quick and effective customer support. They can be used to address frequently asked questions and make personalized recommendations for users.

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