More About Artificial Intelligence
The concept of a machine that can think like humans can be found in several myths, legends, and stories worldwide. But the modern understanding of Artificial Intelligence saw a breakthrough in 1950 when Alan Turing published his paper titled ‘Computing Machinery and Intelligence.’
Did you know John McCarthy coined the term ‘Artificial Intelligence’ in 1956? Thus began the pursuit of creating intelligent machines.
Today, AI has become a part of our daily lives, from voice assistants like Siri to chatbots like ChatGPT. So what is Artificial Intelligence in the 21st century? AI refers to computer systems that can access and analyze big data to solve problems, discover relations, and learn from past experiences.
The AI technology we use today is called Narrow AI because it is limited to performing specific tasks, for example, chatbots or search engines. Meanwhile, scientists and researchers are currently working to develop Strong AI that will have intelligence that is at par with humans, called Artificial General Intelligence (AGI).
The futuristic outlook after AGI is Superintelligence, which will involve AGIs reprogramming and improving themselves to surpass human intelligence.
Much like other aspects of digital technology, Artificial Intelligence has also become a crucial element of social media. There are several features of social media platforms that you use daily, which are governed by AI.
For instance, AI is used to filter spam messages and abusive comments, show recommended profiles based on mutuals, personalize ads on social media, recommend pages based on your search history, and so on.
Brands have also been using Artificial Intelligence to reach their business goals by using the technology for content creation, ad management, detailed insights, marketing, customer service, and more. You can use AI to boost your social media visibility too.
Artificial Intelligence can identify trends, keywords, and content your audience has been searching for or consuming the most. All you need to do then is personalize content according to the target audience using a trending medium such as Reels. Once your campaign is live, check insights and optimize the content to reach your goals.
The image below is an example of the AI chatbot ChatGPT’s functionality, which has been making waves for its varied use cases. You can post a query, and ChatGPT will reply in seconds. Users can ask the chatbot to recommend social media strategies, frame content for a target audience, suggest trending hashtags, and more to develop personalized content on social media.